NAMITA BHASIN

Email: namita@bhasin.com

www.namitabhasin.com

Twitter: @nams

OBJECTIVE: To work in user experience research, community management, business- or product-development capacity for a high-tech/internet venture EDUCATION University of California, Berkeley, graduating May 2009  B.A in Linguistics and B.A. in International Political Economy  Certificate in Management of Engineering and Innovation EMPLOYMENT TheFind - Research (Mountain View, CA, March 2009 – present)  Building a noun ontology for organizing and browsing products in a more usable manner on TheFind Freelance Internet Marketing Strategy (fall 2008 – present)  Formulate internet marketing strategy using social media and other current tools for clients such as High Trek Adventure and Suitcase Clinic FotoFlexer - Marketing & Product Development (Berkeley, CA, spring 2008)  Designed and implemented viral marketing campaigns for Fotoflexer.com and its social media applications  Created and managed all outbound community and user communications (messages, newsletters, blog, etc)  Designed advertisements for use on Fotoflexer.com  Created PR materials for outreach into the startup community  Assisted with internal product development  Designed and developed products for partnership with Atlantic Records  Improved usability through user interface design optimization  Research (‘reverse diligence’) on potential partners such as other companies and venture capitalists International Computer Science Institute - Research (Berkeley, CA, fall 2007)  Collected speech data for use in developing artificial intelligence and speech recognition technologies Kaboodle, Inc. - Marketing (Santa Clara, CA, summer 2007)  Designed viral marketing strategy using social media and directory listings to broaden virtual presence  Optimized search engine rankings to increase user acquisition  Provided feedback on user interface design to increase usability for next-generation applications Equilar, Inc. - Research Analyst (Berkeley, CA, spring 2007)  Collected, collated and analyzed data on board compensation from SEC filings  Created databases for companies enabling access to detailed and fully supported statistics Mobio Networks - Intern (Cupertino, CA, May 2006 – January 2007)  Designed and executed pre-launch usability trials for Mobio’s first mobile application  Collected, sorted, and analyzed survey data and user feedback for continuous product enhancements  Researched and compiled relevant web content for use in forthcoming products San Jose State University – Research Intern (San Jose, CA, summer 2006)  Research project in SJSU’s MBA department: critical success and failure factors of Silicon Valley high-tech startups  Analyzed academic literature and directly interviewed executives and entrepreneurs to determine above factors Skool Aid - Teacher (Cupertino, CA, summer 2006)  Taught verbal subjects (reading, writing, vocabulary, etc.) to elementary and middle school students  Tutored high school students for the SATs

ACTIVITIES St@b (Startup at Berkeley) (Berkeley, CA, August 2007 – Present)  Writing about Berkeley startups and entrepreneurial events for the blog at startup.berkeley.edu  Organizing meetups and speaker events for the Berkeley entrepreneurial community to mingle and exchange ideas  Planned, publicized, and found judges and sponsors for an overnight hackathon in conjunction with several other technical and entrepreneurial student groups on campus Global Social Venture Competition (GSVC) (Berkeley, CA, 2009)  Student judge for business plan competition co-sponsored by several business schools that awards over $45,000 in prizes to aid the development of social ventures Relay for Life - Accounting (Berkeley, CA, 2007 – 2008 academic year)  Collected, organized, and processed over $50,000 in donations for UC Berkeley’s annual Relay for Life event UC Berkeley Phonology Lab Research Assistant (Berkeley, CA, spring – summer 2007)  Investigated covert contrasts in preschoolers’ phonological categories to determine speech development patterns  Collected, collated and analyzed data from tests conducted on children using Wavesurfer and Praat ASHA for Education (fall 2005 – spring 2007)  Designed all publicity/marketing and other graphic materials for Images of India, ASHA’s annual fundraising event  Preparations for the event, which was attended by 1000+ people and generated $11,000 Indian Student Association (ISA) (fall 2005 – summer 2007)  Designed flyers and artwork and coordinated publicity for club-sponsored events throughout the year Associated Students of the University of California (ASUC) Intern (fall 2005 – spring 2006)  Conducted preliminary research on high-impact projects such as major campus renovation Berkeley School Volunteers (BSV) Tutor (fall 2005)  Tutored disadvantaged students in Spanish classes at Berkeley High School ADDITIONAL SKILLS  Expertise in social media marketing strategy  Familiarity with Spanish, Hindi and Latin  Highly proficient in Microsoft Office programs and Adobe Creative Suite 3  Some XHTML and Javascript  R, WaveSurfer and Praat