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1 EXECUTIVE SUMMARY Alpha soaps mission is to provide the customer with an economical product with the quality that they seek. We exist to attract and maintain customer to treasure their trust and reliance. With a strict adherence to this operation, we are confident that it will go on perfectly and our assistance will surpass the expectation of our buyers 1.2 MARKETING OBJECTIVE • Το increase customers in every year each sectors • Το maintain steady growth each month • To increase the amount of sales relative to marketing expenses steadily every quarter 1.3 Financial Objective • Increase in profitability • Increase the product sold every month • Increase in sales enough to warrant the living and additional people to take on the production and other services to allow the company on its works 2.0 SITUATION ANALYSIS “There are no Businesses who started Big” As a new produced product in the country, we realize that an effective Marketing Plan should be presented to the Market to gain success in the industry. Alpha Soap is Bath soap for the entire family; With its extraordinary characteristic it will give the costomer the convenience they seek in sanitary product. With its economical cost this will give comfort to the consumers’ expenses without sacrificing its quality and attributes.
Strengths • Strong relationship with the dealers and business organization in promoting the product • Competitive price • Easy to be recognized with its unique design base on the customers preferences to obtain their focus in the product • An enthusiastic company with a strong infectious leadership Weaknesses • Inherent time lag when building goodwill and trust • Difficulty on establishing brand equity as a starting company Opportunities • Business model that is easily scalable • The possibility to grow the size of the company. we will control the information’s about them to emphasize the needed services of our buyers. 2. Threats • A slowdown of the economy that will have reduction on individuals discretionary income • Artistic Copycats that will be entered to the market and mimic Alpha Soaps idea. .2 SWOT ANALYSIS The following SWOT analysis captures the key Strengths and Weaknesses within the company and describes the opportunities and threats that face by the Alpha Soaps. but to deal with the consumers to be served.1 MARKETING SUMMARY Alpha Soap has a characteristic of a NON-DURABLE product these products usually consume in short period of time and should be replaced immediately because of this we expect to serve a mass numbers of customers. so Alpha Soap is spending its time creating and allowing others to deal with administrative details. This situation is very complex.2.
who deals with products for their own subsist to be satisfied for the day.3TARGET MARKET Target Market POTENTIAL CUSTOMERS GROWTH 2005 2006 2007 2008 2009 CAGR Wealthy Families 6% 2867 3049 3232 3426 3632 6.22% 2.22% 8196 9023 9941 10961 12095 10.3.2.1 Market Demographic The summary for ideal customer consists of the following factors: Geographic • We will focus the most on Metro Manila in our Geographic Mean.9% Destitute Families 13% 3444 3892 4393 4970 5616 13.247 (as of august 2007). 0703 Demographic Divide the families into three (3) classes A.553. • Families belong to class C (destitute) .00% Total 10.11. approximately we will target three fourths (3/4) of its residents.purchase product with a reasonable purchasing power. Behavioral Factors • Want to live in progressive lifestyle • Looking forward for the convenience in consuming a product • Economical attitude in obtaining something .16 Barangay.is those who are capable to purchase product that is luxurious and can avail services for their own physical attractiveness. because this is where most retailers and buyers are located • With its population of 11. C: • Families belong to class A (wealthy) . • Families belong to class B (average) .01% Average Families 11% 1876 2082 2311 2565 2847 10. B. • Manila area-617 km2 Cities.
soaps with moisturizer and with extra fragrances.3. 2.our patrons will be impressed with the level of attention and services they received.3. creative and unusual characteristic it will provide the following benefits to the customers: • Customer Service. germ fighting soap with moisturizer).g. allow them to generate fair subscription and benefit. This trend is moving toward ordinary into extraordinary. people will tend to buy items that are not costly to them. example are those whitening soaps.2 Market Needs Alpha soap will provide the families the experience of bath soap which they can use not only to protect their skins but also for invigorating properties With its innovative.4 Market Growth From the year 2005. • Convenience. The market should be maintained better than the average growth due to the situation of the society. The affect of this situation.we will operate a quality product. These services occur during the transaction and availability of the product immediately without delay.3 Market Trends The market trends in soap industry had improved to usual brand soaps into different variety of soaps. With this improvement Alpha Soap produced combined natural essential oils and ingredients for healthy skin This change in the market had created an accessible environment for cleaning service provider. Years after. with this result for the next few years’ tight competition from these firms and companies will be generated. MARKET FORECAST (METRO MANILA) 2. . Eventually. most soaps usually posses Germ Fighting Action and extra cleaning formula. some companies introduced soaps with combined solution (e. whose goal is to develop long-term relationship with customers. different improve soap is being introduced to the market. many soaps industry produces varieties of soap in the market as well as new firms had been created. Before.2.3.will experience success in bathing with nice lather that lingers on skin • Competitive Pricing. Soap industry had reached great population.