WORK OUT HARDER

pg. 54

WHY YOUR BODY NEEDS PROTEIN
strengthen & Tone Muscles speed recovery Times Increase Performance

TO TRY TENNIS
pg. 22

5 reasons

Plus: Train Like One
!

STUNNING ATHLETES OF CIRQUE DU SOLEIL

'How I Lost tHe Last 15 pounds'
pg. 34

MaxForm Champ Reveals All

WITH THese new WorkouT BanDs
MAY 2013
www.maxmuscle.com l

BOOST SPEED & AGILITY

pg. 28

MMA ! L A CI
SPE

X AY

NEW!

ULTRA CON

NCENTRATED PRE-WORKOUT IGNITER!

*Cannot be combined with *C ith Frequent Freq Buyer Points or any other sales. Certain product restrictions may apply. Talk to your Max Muscle Certified Nutrition Expert for more details.
Available Exclusively at:
FIND A STORE NEAR YOU at MAXMUSCLE.COM

OFF!*

CONTENTS
18

MAY 2013 • ISSUE 174

22

24
HEALTH
28 Boost Speed & Agility
These hot new workout bands along with the special workout created by a personal trainer will help you become a better athlete no matter what sport you play.

18 Dangers of PerformanceEnhancing Drugs
Too many athletes today are risking their lives for a moment of glory by taking performanceenhancing drugs. Here is a look at the problem and some potential – natural – solutions.

RESULTS

36 Team Max Fighters
Max Muscle sponsored fghters share how they train, what supplements they love and more.

FITNESS

22 Reasons To Try Tennis
If you've never been on a tennis court, you've got to try it. This sport is a fast-paced bodytoner and a calorie blaster.

IMAGE

42 Top-Notch Performance
Suit up and fuel up with these great products designed to improve your game!

24 Artists of Cirque
Some of the top athletes in the world perform on stage and under the big top for Cirque du Soleil. Plus: Try this Cirqueinspired workout!

44
You' re definitely going to ACE it with these cool tennis products!

44 Serve It Up!
Everything you gals need to not only look hot on the tennis court but kick butt, too!

28

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48

50

NUTRITION

46 5 Nutrients That Strengthen & Tone
From probiotics to carnitine, these key nutrients will help your muscles get stronger and healthier.

Max Muscle's FBXXX and FBX are two products you have to try if you're serious about getting a great pump and a blast of energy while working out. Train harder with FBXXX and FBX. Find out how.

48 Hits the Spot
This recipe for cashew crusted chicken with roasted sweet potatoes is just the fuel you need for your demanding workouts!

COLUMNS

14 Forever Young 34 Max Champ

50 Why You Need Protein
Protein is vital for recovery, building lean mass and blasting fat. Find out how much you need and even what to do if you are a vegetarian!

CUTTING EDGE
WORK OUT HARDER
pg. 54

54 Work Out Harder!

4 6 10 12 16 60 62

IN EVERY ISSUE
Editor’s Note President's Point Contributors Feedback Buzz Health Beat Science News What's Hot

wit
M A X

h

WHY YOUR BODY NEEDS PROTEIN
strengthen & Tone Muscles speed recovery Times Increase Performance

reasons

5

ON THE COVER
Photographer: James Patrick, JamesPatrick.com Model: Brooke Stacey Assistant/Stylist: Kim Miller, KimMillerStyle.com Hair & Makeup: Amanda Bland Apparel & Accessories Pulled By: Lisa Maiorana On Model: New Balance's Impact Tunic and Bonita Run Skirt; racquet: Wilson Blade™ 98

OR ULAT MOD E D I X IC O NITR

TO TRY S TENNI pg. 22

AVAILABLE EXCLUSIVELY AT:

STUNNING ATHLETES OF CIRQUE DU SOLEIL
! FREE!
of: p Compliments

'How I Lost tHe Last s' 15 pound Champ

MaxForm Reveals All
pg. 34

For more information or to find the store nearest you, visit us online at

Plus: Train Like One

WITH THese new WorkouT BanDs
pg. 28
le.com www.maxmuscl

BOOST SPEED & AGILITY

maxmuscle.com

MAY 2013

MAY 2013

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EDITOR'SNOTE

FULL BLOWN XTREME is the culmination of quality ingredients research and testing. The research team at MM Sports Nutrition focused on blasting your muscles with greater blood flow while increasing cellular fluid AND glycogen levels. The end result is what we believe to be the finest Nitric Oxide Boosting Creatine Supplying Energy AND Intensity enhancing pre-workout supplement drink mix ever developed. (Available in Berry Blast, Orange, Pink Lemonade, Tropical Punch and Mango)

AVAILABLE EXCLUSIVELY AT:

I wIll never forget the frst time I saw a Cirque du Soleil show. I was working at a California newspaper at the time and was assigned to do a feature on the latest Cirque show coming to town: Varekai. I headed over to Los Angeles where the-larger-than-life yellow and blue chapiteau was pitched in the parking lot of the Staples Center. Inside, athletes and artists from around the world gathered nightly, sometimes twice a day, to wow the audience with death-defying acts mixed with such incredible artistry – all of which took such great skill and training. I fell in love with Cirque du Soleil and I was inspired by the athletes, particularly the Atherton twins from England who had created a special aerial act for the traveling show. Last October, I was invited on a press trip to Las Vegas, Nevada to see the new Cirque du Soleil show, Zarkana, at the impressive ARIA Resort & Casino. I was able to meet some of the athletes who perform in Zarkana and was again impressed with their dedication and athleticism. Find out more about these amazing performers on pages 24-26. Plus, we've got a Cirque-inspired training session for you. And if you've never seen a Cirque show, particularly if you're in Southern California with Las Vegas – and eight different Cirque shows to choose from – at your doorstep, do yourself a favor and GO! Get inspired. This issue is dedicated to sports performance, so we've got a ton of great information to help you become a better athlete, from strengthening and toning muscles with fve key nutrients (pgs. 46-47), to improving your performance with protein (pgs. 50-52), to more workouts, and a special health segment on the dangers of performance-enhancing drugs (pgs. 18-20). For those of you who are competing in Max Muscle's annual MaxForm Life Challenge contest, don't miss 2012 MaxForm champ Amanda Freeseman's revealing column (pg. 34) on what she did to lose the last 15 pounds and end up winning $25,000. Our goal is to arm you with knowledge so you can be the best you can be at whatever sport you play. If you're not playing a sport, consider trying something new, maybe even tennis. On page 22, we give you fve reasons why you should try it. Until next time,

LaRue Novick

LaRue Novick is Editor in Chief and Creative Director of MS&F.
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(with Max Liqui Carn)
• Efficiently Burns Fat for Optimal Weight Loss† • Provides Energy for Muscles During Exercise† • 1250mg of Active L-Carnitine per Serving† • Supports Accelerated Fat Metabolism† • 100% Natural, Safe & Effective† • Tastes Delicious!

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Franchise Opportunities Available.

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PRESIDENT'SPOINT

May, the temperature out here in California isn’t the only thing heating up. We are full swing into our focus on sports performance and May’s promotion is buy one FBXXX and get any MMSN sports performance product at 50 percent off! That’s a pretty awesome offer considering there are so many great and diverse products in Max Muscle's sports performance category. FBXXX has proven to be a very effective product for those looking for a pre-workout formula without the additional calories and carbohydrates. FBXXX contains several ingredients that affect energy, focus and intensity levels, which really help you dial in and ramp up the intensity of your workouts. There are several other products in the sports performance category that you can stack with FBXXX to create incredible synergy. Max Nitro 2 will help you increase your vascularity and give you insane pumps in the gym. Max Anabol and Max Tribustak are two great natural products that help boost testosterone. And, CNS Black has proven to be a very effective night-time sleep aid to really help you recover from your workouts. At Max Muscle, we have something for everyone regardless of what your sport or activity is. Whatever your goal may be, our Certifed Fitness Nutrition Coaches (CFNCs) have been trained to assist you in achieving those goals by educating you not only on what to do, but how to do it and then helping you along the way. This is something that we all take great pride in. We hear amazing stories every day from customers from all over the country who have benefted by the passionate and dedicated CFNCs in Max Muscle stores. Whether it’s a mother of three from Northern Florida losing 30 pounds and gaining her life back or the 16-year-old high school athlete in Lincoln, Nebraska who packed on 15 pounds of muscle for football season, the stories always inspire and motivate us. They serve as a constant reminder of why we do what we do and how this role we have taken on is rewarding in so many ways and on so many levels. So, to all of our great and loyal Max Muscle customers out there, thank you for the inspiration and keep up the hard work! You are all AWESOME!!

As we BeGIN

Publisher Joe Wells Enterprises, Inc. Executive Editor Sean Greene Editor-in-Chief/Creative Director LaRue Novick Proofreader Tariq Ahmad advisory Board
Rand McClain, DO; Ron Higuera, DC, MS, ART; Robert Goldman, DO, PhD; Gary Brazina, MD, FACS; Charles Poliquin, BS, MS; Phil Harvey, PhD, RD, FACN

Contributing Writers
Lisa Maiorana, Amanda Freeseman, Linda Hepler, Abby Hoeffner, Susan Irby, Jessica Wyland, Dr. Phil Harvey, Joe Wells, Dana Robinson, Alissa Carpio, Lisa Moretti, Shay Kostabi

Contributing Photographers
James Patrick Frank Fontanilla Joseph Llausas

Max SPortS & FitnESS
210 W. Taft Avenue City of Orange, CA 92865 (714) 456-0700 www.maxsportsandftness.com
Max Sports & Fitness Magazine is published monthly by Joe Wells Enterprises, Inc. and may not be reproduced without express written permission, all rights reserved. No liability is assumed by Joe Wells Enterprises, Inc. or Max Muscle regarding any content in this publication. It is vital that before implementing any diet or exercise routines, you must frst consult with a qualifed physician. Max Muscle is not responsible for advertiser claims. Joe Wells Enterprises, Inc. and Max Muscle do not promote or endorse the use of steroids or other illegal substances. For more information concerning diet and nutrition, recalled products, steroids and other related products and issues, please visit the Federal Food and Drug Administration’s Web site at www.fda.gov. We reserve the right to refuse advertising without explanation.

Sean Greene is President of Max Muscle and the Executive Editor of MS&F.
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If you’re ’re a Max M M Muscle l customer t already l d using th the CORE 4, we’ve got good news for you. The best products – well, they just keep getting better and better. This past year we expanded our CORE 4 line by introducing Vit-Acell Energy and Essential Omega, two products quickly becoming staples in our customers’ lives. Max Pro, Max Muscle’s best selling protein supplement for more than 20 years, is now available in new flavors. And GlutaMatrix – yes, it’s still the best choice available for quick delivery and absorption of glutamine by your body. The CORE 4 is the basis for any sound nutritional program. It includes daily focus on vitamin and mineral supplementation, essential fatty acids, consuming the right type and quantity of protein, and re-fueling your muscles with glutamine, an amino acid. The CORE 4 will help to balance your hormones, provide you with energy, encourage healthy eating habits, improve cardiovascular health, optimize recovery and immunity and ultimately provide a sense of well-being and happiness. Immunity, energy, performance and recovery all lead to results in achieving optimal health. If one is missing, you won’t get the results you’re looking for. Incorporating the CORE 4 into your daily life is the foundation that supports each piece of your health and fitness program. Whether you’re getting back to the basics of health or just starting out, visit your local Max Muscle today to find out how the CORE 4 can change your life!

1

day can be the difference between getting results and not. MaxPro is comprised of a blend of whey protein concentrate, whey protein isolate and casein protein. Whey protein is an excellent source of glutamine, glycine and the branched chain amino acids leucine, isoleucine and valine. Whey protein transits the stomach quickly for fast absorption by the intestines, making it ideal to consume post-exercise to speed recovery. Rich amounts of glutathione, a powerful antioxidant, are contained in whey protein. Glutathione is involved heavily in metabolic detoxification, and levels of glutathione have been shown to decrease with exercise. Peptides from whey protein have also shown to enhance the activity of our immune system. Recently, whey protein has received attention for being effective in weight loss and reducing body fat. A newly published research study had this to say about whey: “Healthy, overweight and obese individuals participated in the double-blind, randomized clinical trial ingesting a whey protein shake twice daily for 23 weeks. Participants were provided no dietary advice and continued to consume their free-choice diets throughout the study period. At the end of the 23 weeks, subjects in the whey p protein g group p lost statistically significantly more body weight, fat free mass and waist circumference compared to the other groups consuming a similar soy protein or an isoenergetic amount of carbohydrate (placebo).” C Casein protein comprises 80 percent of the protein found p in milk and does not clear the stomach as fast as th whey protein. It is a slower wh digesting protein, often dig referred to as a “timere released” protein, making re it a good choice to add to whey protein and to wh consume prior to bedtime co when you will be in a wh fasting state. fa

MAXPRO- Consuming enough protein each

2

and minerals play essential roles in most metabolic processes in our body. They act as anti-oxidants, co-enzymes and catalysts playing roles in a number of chemical reactions. Vit-Acell Energy, which comes in a delicious citrus flavor, is a natural ural liquid nutrition supplement that provides 100 percent or more of 13 essential vitamins and essential minerals. It also contains a natural juice blend loaded with antioxidants, 100 mg of colloidal minerals and energizing herbal extracts such as green tea, ginkgo biloba, grape seed extract, ginseng, citrus bioflavonoid extract, rutin powder and herperidin extract. Vit-Acell Energy also provides 100 mg of caffeine coming from green coffee bean extract, guarana extract, yerba mate extract and kola extract making it a perfect choice for your morning multi-vitamin. Taking a liquid vitamin offers even more benefits such as: • Better Absorption • Super Concentrated • Easily to Swallow • Better Utilization

VIT-ACELL ENERGY- Vitamins

3

ESSENTIAL OMEGA- Most of

us know by now how important it is to supplement with essential fatty acids. Essential Omega is simply the best way to do it. Some of the features and health benefits include the following: • 400 IU of vitamin D • Pharmaceutical grade fish oil with no worry about mercury, contaminants or fishy taste • Improved heart health • Immunity support • Joint support • Hormonal support • Skin health • Brain function

And the best part? The taste. You have to taste it to believe that you can take fish oil without the unpleasant fishy side effects we’ve all experienced. Essential Omega is available in Lemon, Pina Colada and Mango Peach flavors.

4

GLUTAMATRIX- Glutamatrix is formulated with three different sources of glutamine, each easy GLUTA
to use and providing individual benefits for our body. GlutaMatrix helps to speed recovery by enhancing immunity, accelerating muscle repair and improving brain function. Here are some highlights: • L-glutamine is easily absorbed into the blood stream, allowing for quick absorption and immune function • Glutamine peptides are absorbed intact and trigger protein synthesis repairing and recovering our muscles • N-Acetyl-L-Glutamine replenishes brain neurotransmitters after difficult workouts • GlutaMatrix also includes 16 grams of carbohydrates (8 of those coming from dextrose), which is important for fast and optimal absorption.

AVAILABLE EXCLUSIVELY AT:

LIKE US FOR A CHANCE TO WIN FREE PRODUCT!

LEARN MORE. VISIT ONLINE AT MAXMUSCLE.COM

Franchise Opportunities Available!

CONTRIBUTORS
Sports & Fitness. She is a Los Angelesbased freelance writer. In addition to covering ftness, she also writes about her other loves, including food, relationships and fashion. When she’s not clicking away at her laptop to meet a deadline, you’ll most likely fnd her at the gym. To learn more about her work, please visit DanasWebPage.com or follow her on Twitter @DanaRobinSays.

Dana Robinson is new to Max

Phillip W. Harvey, PhD, RD,

FACN, the Chief Scientifc Offcer for Max Muscle, has been involved in education, research and the nutritional industry for more than 25 years. He is a registered dietitian, certifed nutrition specialist and an elected a Fellow of the American College of Nutrition. He is also an active member of numerous professional organizations, including the American Society for Nutrition, Institute of Food Technologists and American Dietetic Association.

Alissa Carpio is a seasoned

MAX CLEANSE & LEAN™ (MCL) offers a solution to digestive issues as well as a way to remove excess water and waste from the body. You work out hard to stay fit and you want to see the results every day, that’s what MCL can help do. MCL addresses the water and bloating that many of us hold just under our skin, in our hips, abs, legs and feet. MCL helps naturally release this excess fluid and flush it from the system to help drop weight quickly and lean up. MCL also helps promote regularity, which is essential to health. If you’re backed up, MCL will get you back on track and in the process help you to lose unwanted pounds!†

personal trainer, fgure and ftness competitor and a national-level NPC ftness competitor. She coaches competitors and provides online personal training services. She has a bachelor's in sports management with an emphasis in ftness and wellness. Alissa lives in Northern Virginia with her husband, Dave, and two children. Find her online at Alissa.net.

For more information or to find the store nearest you, visit us online at

maxmuscle.com

Abby Hoeffner has been writing since age 5. The “itch” to write would strike so terribly that before she could continue her current task, pen would have meet paper. Countless journals were flled with short stories, poems and her innermost thoughts. An advertising degree from Southern Methodist University and several jobs later, she’s now the editor of Living Magazine, the largest regional lifestyle publication in Texas, and is blessed to make a living doing what she loves: writing.
Want to contribute to MS&F? Send story ideas/pitches to editor@maxmuscle.com.

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ATTENTION!

GLUTA-TRI TRIPLE FUSION TECHNOLOGY

MAX GLUTA-MATRIX is an advanced form of glutamine delivery developed by the Research and Development Team at Max Muscle Sports Nutrition. Gluta-Matrix's proprietary Gluta-Tri Triple Fusion™ technology surpasses what regular glutamine can do by combining three unique forms of glutamine to enhance the uptake and absorption of glutamine into the body for optimal muscle recovery and repair. The specialized glutamine peptides in Gluta-Matrix have been shown in studies to be more than 2 times as effective as regular glutamine.* Gluta-Matrix is flavorless and can be added to any protein drink or sports beverage to ensure that your body is getting what it needs to maximize performance.

Gluta-Matrix is turbocharged glutamine!

Wang Y, Jiang ZM, Nolan MT, et al. The impact of glutamine dipeptide-supplementation parenteral nutrition on outcomes of surgical patients: * 1. a meta-analysis of randomized clinical trials. JPEN J Parenter Enteral Nutr. 2010;34:521-9. 2. Cruzat VF, Tirapegui J. Effects of oral supplementation with glutamine and alanyl-glutamine on glutamine, glutamate, and glutathione status in trained rats and subjected to long-duration exercise. Nutrition. 2009;25:428-35. 3. Asprer JM, Llido LO, Sinamban R, et al. Effect on immune indices of preoperative intravenous glutamine dipeptide supplementation in malnourished abdominal surgery patients in the preoperative and postoperative periods. Nutrition. 2009;25:920-5.

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L E A R N M O R E AT M A X M U S C L E . C O M

FEEDBACKBUZZ
it's all about the SUPPS!
I could not have reached my goal without the support of Max Muscle Fair Oaks, CA. From the day I walked through the doors, my life was changed. Franchisee Brandon Brockway was so kind to share all of his knowledge with me on the perfect supplements such as MaxPro protein, Pro BCAA, Vit-Acell, Max Glutamine and Nitro 2 and he set me up with an amazing nutrition plan to help me reach my goal to compete. On July 14, 2012, I competed in California Natural Muscle Mayhem and took home a 2nd place trophy in Masters Figure. Not only did Brandon help me reach my goal, but he came out and supported me at the competition. Thank you so much Max Muscle Fair Oaks for all your time and support. "It's all about the supps!"

STRONG MAN

We recently signed David Zyski of Stockton, CA as a sponsored athlete. He competed in the Power Lifting portion at the L.A. Fitness Expo and won gold and Best Lifter. David is a member of the USPA (United Stated Powerlifting Associaton) and competes in the 275 lbs. Raw Weight Class. His lifts were 677 lbs. Squat, 474 lbs. Bench, 716 lbs. Deadlift (for a 1868 lbs. total). David could have easily gone heavier on some lifts but had already won gold. David has been a faithful customer of Max Muscle Stockton, CA and is a nutrition client of Matt Lazaro. Believe it or not, Matt is currently helping David gain 10 solid pounds as he came in 10 lbs. light for this competition. David, 27, currently works for the San Joaquin County Sheriff's Department in Stockton, CA. We are very pleased to have David on board and will continue to support him and follow his future success!
–Mark Sarale, MMSN Regional Director, NorCal

–Chandrena Perazzo, 38, via email

FliPPiNG thRouGh

This Zoey Carrio fipping through the magazine. She is 7 months old and the daughter of Ashley Carrio and Jason Carrio, owners of HammerFist Krav Maga in Wesley Chapel, Florida.

I just wanted to send you a note to thank you for the opportunity to be in the January AND February editions of Max Sports & Fitness endorsing Emerge! I was even excited when I picked up the copy of Fitness Rx to see the add in there as well! I went in to my local Max Muscle tonight to pick up the new magazine, but more importantly because I knew they were expecting a shipment of two new Emerge favors. While I did not get to taste the Blossom White Tea, I went ahead and purchased the Minty Mojito – after all, you just can't go wrong with a name like that! Anyway, I just fnished a serving of the mojito and LOVED IT!!! It is hands down amazing! Another check PLUS PLUS for Max Muscle!

PRouD eMeRGe FaN

SPOTTED ON FACEBOOK

–Fernando Salas, MMSN Franchisee Wesley Chapel
POWER PRODUCTS
pg. 56

–Stephanie Lewis-Vance, via email

MOMS LOVED MaRCh CoVeR
I just wanted to say AWESOME job with this month's cover! I have had more compliments from customers not only in the store, but at the gym about how they love the fact that you can see Maria's stomach and evidence of having children. All of the compliments have been from women. One woman's exact phrase was: "Tank you for showing an attainable body that is more realistic for any other woman with children." We get people commenting more than you know on the magazines. And this month's issue has by far been the most complimented. Tanks!!
–Dominic Current, MMSN Franchisee in Oregon, via email

FIT MOMS ! ROCKTO
LEARN HOW
DON'T MISS:

Mother of Three Fitness Professional Founder of Non-Proft

MARIA KANG

Bounce Back After Baby Make Healthy On-the-Go Snacks Eat & Supplement for Two

THE TOP TEN QUESTIONS

MOMS ASK

MAX MUSCLE MOMS GET RESULTS
! FREE!
o : e s of: p Compliments Co

DOUBLE DUTY FITNESS WEAR

+
pg. 38

PROTEIN PACKED TREATS
pg. 54

TRY THIS:

MARCH 2013

l www.maxmuscle.com

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STILL STRIVING
Here is a photo from the 32nd annual running of the B-rrry Scurry in Clinton, Iowa held at my Alma Mater, Clinton Community College. Notice the two magazines, one being the newest issue and the original one I held up a year prior with the words "Be Great" on the cover! Still working toward that. Then, once I'm great, I'll continue to strive for greater! At least there is about 25 pounds less of me in the new picture! – Duane Franzen Jr., Iowa, via email

I HEART MAX MUSCLE

SUPPORTING THOSE WHO SUPPORT US
I wanted to pass this on because I thought it was very awesome for Max Muscle to be apart of. My father and I recently went to a neighboring city close to Tustin where Los Angeles Police Offcers were protecting fellow offcers who were on the Christopher Dorner Manifesto. They allowed us to breach their tactical command post and on behalf of my Max Muscle store in Tustin, we were able to pass out "care packages" to offcers who were working sixteen-hour days protecting one another at this command center. The packages contained copies of our Max Sports & Fitness magazine, Max Emerge and Max 2TX info cards, Max Muscle Shaker Cups, Max FBX samples

inside the cup as well as Max High 5 samples. I took a picture of my father with Offcer Rene Braga and a fellow offcer who was one of the many offcers who received one of our packages and was kind enough to send us an email of his appreciation. It really made my father's day to snap a picture with these fne men in blue. My father is a retired Motor Lieutenant with the Los Angeles Police Department and a Medal of Valor recipient. My father was able to chat with these offcers about many past situations that he had been involved with including the Watt's riot and The Patty Hearst (Symbionese Liberation Army) S. LA shoot out. –Thomas Rogers, MMSN Franchisee, Tustin, CA

TALK TO US

We want to hear from you! Send comments, photos, questions, likes, dislikes to editor@maxmuscle.com.

I entered this year's MaxForm Life Challenge and I just LOVE my supplements: High 5, Emerge, Quadra Cuts Night-Time, Cleanse & Lean and Max LiquiCarn. Many thanks to both Sam and Jay from Max Muscle in Edinburg, TX, for helping me choose the right "stack" for me and for always letting me know about all the new products that Max Muscle has to offer. Not just are they knowledgeable on all products, but Sam, as manager, assures that all his staff are knowledgeable and are there to help the clients and always answer their questions. They really make me feel at "home" every time I enter their store. Also, with the help from Max Muscle, my family and I entered and completed the 31st Annual All America City 10K run. I was PROUD to wear a Max Muscle jersey and show my LOVE and appreciation. I LOVE Max Muscle!!! Four months [at the time she wrote the email] left for the challenge and I know that with the continued support from Max Muscle, I will accomplish my GOAL!!! –Sonia Reyes, Texas, via email
MAY 2013

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FOREVERYOUNG

By Joe Wells, Max Muscle Founder and CEO

GOODBYE TO A lEGEND
IN THE FITNESS INDUSTRY

I
Iso-X is an ultra-premium whey protein isolate supplement that contains the highest concentration of whey polypeptides available (over 90% pure by weight) manufactured by a special cross-flow ultra-filtration and advanced microfiltration process. The special purification process produces over 99% non-denatured whey protein fractions rich in beta-lactoglobulins, alphalactoglobulins, serum albumin, lactoferrin, and bioactive peptides. ISO-X blends into a refreshing light tasting drink supplying your body with high quality and fast acting whey proteins providing 30 grams of pure protein per serving.† Now Available in Chocolate Fudge and Extreme Vanilla Flavors

For more information or to find the store nearest you, visit us online at

maxmuscle.com

was very sad to hear the news ftness icon Joe Weider's passing. He died of heart failure on March 23 at the age of 93. He is survived by his wife, Betty Weider. If you’re 45 or older, then you probably know about the great Weider Empire. It’s hard to believe, but at the young age of 14, Joe Weider published his frst magazine, Your Physique. This was only the beginning as Joe went on to publish dozens of magazines including some of the most popular ftness publications on the newsstands today. Shape, Muscle & Fitness, Flex and several others are the fruits of Joe's labor. Joe was considered by many to be the forefather of modern bodybuilding. He and his brother, Ben, were the founders of the International Federation of Bodybuilding (IFBB). The federation then created several platforms of achievement for bodybuilding and ftness. The Mr. Olympia, The Masters Olympia, Mrs. Olympia and several other contests were formed and sanctioned by the IFBB.

Joe takes much of the credit for discovering a talented teenager from Austria named Arnold Schwarzenegger. Joe helped him move to the United States and take up residency in California. An eager and driven Arnold welcomed the opportunity to be the poster boy for the Weider Empire. Arnold graced the cover of dozens, if not hundreds, of Weider publications. Arnold and many other top bodybuilders Joe mentored can attest to Joe's generosity. As a young businessman back in 1988, I found myself face to face with the "Master Blaster" (a coined nickname for Joe). Before we all carried cell phones, I was booking some ads in Flex magazine at the Weider offces in Southern California. I asked my advertising rep if I could use a phone. All the phones were being used, but she offered Joe's offce and said he wouldn’t be back until the afternoon, so I should sit at his desk and make my call. About fve minutes later, the legend walked in. I immediately hung up the phone, apologized and began to excuse myself. I was surprised to see that Joe was not at all annoyed by my presence. In fact, he insisted that I stay and chat about business. We talked for an hour or more and he asked me dozens of questions. In the end, he gave me some great business advice and shook my hand. It was a very enlightening experience for a young businessman. So now when you’re checking out at the supermarket, you have a little more information as you pass the magazine racks flled with Joe's publications. Joe Weider was great man who was driven to do great things,s and the bodybuilding and ftness world will miss him. MS&F

Joe Wells is the founder and CEO of Max Muscle Sports Nutrition.
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HOT PRODUCT FOR 2013!

BODY RECOMPOSITION ACCELERATOR
Anabol Cuts 2 by Max Muscle Sports Nutrition is a science based dual-action formula designed to promote body re-composition acceleration through supporting healthy testosterone levels and hyper accelerated fat metabolism. Body re-composition means increasing lean body mass (LBM) while reducing fat mass (FM) representing a “Build and Burn” effect. To accomplish this, Anabol Cuts 2 combines the benefits of two powerful complexes, the Anabolic Response Complex and Xtreme Thermolytic Acceleration Complex, to facilitate your body transformation goals. So start building & burning more today with Anabol Cuts 2!

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Franchise Opportunities Available.

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HEALTHBEAT

By Linda Hepler, BSN, RN

STAYING MENTALLY SHARP
 Most of us realize that going Mediterranean is heart healthy. And in fact, it’s not even such a hard diet to follow for the long term. What’s not to like about fruits and veggies, legumes, olive oil, fsh, whole grains – and especially red wine? But evidence is piling up that eating Mediterranean may help your brain stay young, too. A recent study comparing almost 4,000 older people from Chicago found that those who adhered most closely to the Mediterranean style of eating had better cognitive performance. Study authors from Rush University Medical Center in Chicago would even say that their brains functioned as if they were several years younger, based upon every three-year testing using measures such as word recollection and arithmetic skills. Previous studies have suggested that foods containing monounsaturated fatty acids, like avocados, nuts, olives and olive oil, offer a high level of protection against age-related cognitive decline.

WITH A MEDITERRANEAN DIET

GOT HEALTH PROBLEMS? POSTING ONLINE MAY HELP OTHERS
 These days, more than 60 percent of Internet
users go online for health information, checking out health websites and then social media sites to read about user experiences with medications, physicians and diseases. But despite our tendency to post every intimate detail of our lives on social media sites like Facebook – what we eat, where we went, who’s our latest squeeze – only 15 percent of us post information, questions or experiences related to health, according to a study recently published in the Journal of Medical Internet Research. And that may be to our disadvantage, say study authors, who believe that the “social” part of social media should include discussion about issues that we could learn from others about. Imagine suffering a side effect from a medication and hearing from dozens of people that they had the same experience – and it’s not just your imagination. Or learning more about your recently diagnosed high blood pressure from those whom have been there. You could even gather information from others about local doctors so that you can make an informed decision when searching for a medical provider. While the researchers admit that social media discussions will never replace traditional health care providers as a primary source of information, they could be valuable for sharing health information you’ve learned online and sharing your own health experiences with others in order to learn more. So, about that headache behind your left eye that’s lasted for three days now...

 Think your little one is too young to understand that heated argument you and hubby are having? After all, he can’t even roll over yet! Well, think again. Researchers from the University of Oregon found that babies who are exposed to repeated confict in their homes showed greater reaction to angry voice tones than those who have a calmer environment. How was the study done? Twenty infants, ranging from ages 6 to 12 months, were brought into a lab for fMRI (functional magnetic resonance imaging) during their regular bedtime. The radiation-free scanner images brain activity by detecting changes in blood fow. In other words, the part of the brain that is in use at the moment “lights up” with blood. Researchers waited until the infants were asleep, then presented them with nonsense sentences spoken in various voice tones by a male speaker, ranging from neutral to very angry. Those who came from high confict homes showed greater blood fow to areas of the brain linked with stress and emotion regulation when exposed to an angry voice. Why is this important? Infant mental health experts say that the highly “plastic” infant brain that allows them to develop in response to environment and encounters also makes them very vulnerable to stress – which when encountered regularly results in a signifcant and negative impact on child development.
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HEALTHMATTERS

By Lisa Moretti

Every day in gyms, ice rinks, playing felds and tracks around the country, people are making the choice to try to cheat Mother Nature for small gains today but at the huge price of their tomorrows.

FOR ONE MINUTE OF GLORY

SELLING OUT A LIFETIME OF HEALTH

T

he lure of performance enhancing drugs (PEDs) is seductive; everyone wants to fnd that special “something” that gives them the competitive edge. But that minute of glory can come at a huge price. We’ve seen athletes like Lance Armstrong, Marion Jones and Roger Clemens publicly shamed and stripped of their glory for their use of PEDs. But the darker side of drugs and doping is that those secret “sauces” are devastating to the body and some are even life threatening.

uCATCHING BOdIES dOwNSTrEAM

We are astounded when athletes (both professional and amateur) die young from diseases like kidney or heart failure or liver atrophy. Few people connect the dots to realize that PEDs overtax the body to the point where it gives out early. For those who don’t die, they can be left lingering in a lifetime of dialysis,
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cancers, pain and bodily breakdown. Along with the physical devastation, we see athletes like pro wrestler Chris Benoit take his own life and his family’s because of the mental effects of extreme PED use. Many medical professionals spend their days catching bodies downstream. People who skirted the medical system or went underground to get drugs end up needing medical help and it’s often crisis care. In 2008, the American Academy of Orthopaedic Surgeons estimated that 15 million people in the United States were using PEDs with about 3 million of those people admitting to steroid usage. Disturbingly, the number of young people using PEDs has become a fast-growing sector. Because it is so hush-hush, instead of being able to help people avoid the dangers of PEDs, doctors are left trying to help people put their lives and bodies back together after PEDs have stolen them.

Dr. John Martinez is a primary care physician for Kaiser Permanente in San Diego, California, who volunteers for the USA Triathlon and the Ironman Triathlon World Championship, and is the Medical Director for OmegaWave ITU Triathlon in San Diego and for the San Diego Rock ‘N’ Roll Marathon. He is gravely concerned by athletes using higher dosages of substances like anabolic steroids than would ever be recommended. This can lead to liver failure. Other substances like erythropoietin (EPO), often used by cyclists, create more red blood cells for greater endurance but also can cause blood thickening and clotting. When used above recommended dosages, it can trigger a stroke or heart failure. Dr. Martinez also worries about the risk of infection with injectables. He said, “People put themselves at risk for everything from skin abscesses to Hepatitis B or C, which is easier to

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transmit than HIV.” U.S. pharmaceutical grade substances are expensive, so people often opt for black market medications. But many of these drugs are contaminated or counterfeit. Dr. Martinez is also alarmed by the number of people who make dangerous mistakes using injectables improperly, which can be life-threatening and, “most people don’t recognize the side effects that would alert a physician to an impending crisis.” Retired addictionologist and pharmacologist Dr. Peter Glassman also has serious concerns. Dr. Glassman is on staff at two treatment centers in San Antonio, Texas. He worries about the impact of PEDs on bodily functions. For example, he explained, “Stimulants from caffeine to amphetamines enhance energy,” but in doing so they cause elevated blood pressure and elevated blood sugar. Of course, large/ abusive doses can be a problem. But for those with unrecognized or even diagnosed heart disease, a small dose can be life-threatening. “Stimulants can be a formula for disaster in the form of heart attacks, heart failure or strokes,” he continued. “And over the long term, the kidneys can fail, too.” Steroids, Dr. Glassman notes, increase a sense of euphoria, raise blood sugar, give muscle bulk and strength, but it all has a cost. “If you’re diabetic, you’re in trouble with the sugar elevation,” says Glassman. “Blood pressure also becomes elevated because of weight gain, not only from increased muscle mass but also from fuid retention.” And, because steroid use can overtax the body’s immune system function, every infection has the potential to be devastating because the body just doesn’t have the “oomph” to fght back.

try to bamboozle Mother Nature and trigger increased testosterone effects long before they have grown old. And, Dr. Glassman pointed out that those who use HGH before natural agerelated decline, “usually combine it with anabolic steroids to promote muscle mass and performance. If any cancer cells are present, with the body’s immune response compromised, cancer cells can overcome rejection.” If you have a history of cancer in your family, you could be at extraordinary risk!

cutting corners and short-lived results. That kind of edge can disappear in a snap. Working with his customers (who include two Olympic athletes and many high schoolers), he helps them focus on achieving health – both physically and mentally. He also fnds that PED users are actually setting themselves up for injury. Cash said, “If you’re not scared of a little hard work and discipline, then doing it the right way will get you longterm results! You have to be willing to do things others are not – sleep, train to

comPeTing WiTh heArT

New York City-based personal trainer Scott Schmindel (www.specifc-training.com) spent his childhood obese and bullied. As a teenager, he put himself on a ftness routine, made huge health strides and became a top athlete at his school. One day walking home from practice, he was hit by a car and hospitalized for two months. Undaunted, he worked his way back and became a competitive bodybuilder. Because of his smaller physique and his challenges/setbacks, Schmindel could have easily talked himself into using PEDs to gain an edge. But, he said, “Performance-enhancing drugs may improve your strength, size, speed and more, but they don’t necessarily make you a winner. A winner is a winner from the inside out, from the heart. PEDs won’t give you more heart!”

uWhAT Are You Thinking?

uLike A TeenAger AgAin

Many athletes are turning to Human Growth Hormone (HGH; illegal in many professional sports) for that extra kick. It does have its proper purpose as noted by Dr. Scott Brandt (thrivemdvail.com) in Vail, Colorado. Dr. Brandt specializes in bio-identical hormone replacement therapy. He points out that after 40, decreasing testosterone levels can lead to weight gain, increased body fat, loss of muscle strength, loss of stamina and decreased aerobic activity. He uses HGH to help people reverse these conditions in his anti-aging practice. Complications arise when people

Working with athletes and their addictions keeps Cali Estes (theaddictionscoach. com) busy on both sides of the country. She looks at the use of PEDs from a mental health angle. In her work, Estes has found that many people dismiss the choice to use PEDs as just part of the risk of winning. “As a country, we send a conficting message. For instance in bodybuilding, enhancement drugs are used and even welcomed. In some sports, athletes know that their [career] time is limited and they must maximize their value before their ability to play (as they age) changes and they lose their jobs,” she said. The addiction, Estes explained, is not only physical, but mental. “Once an athlete starts winning and succeeding, the need to take more drugs to produce a faster, better result kicks in and the cycle continues,” she said. In her practice, Estes said helping athletes come back from PED use means dealing with depression, mood swings, uncontrollable weight gain and sometimes even suicide attempts. It’s important to get a handle on what really is a “competitive edge.” Bryan Cash of Max Muscle Highlands Ranch/Lone Tree in Colorado points out that using PEDs is really about vanity,

failure, take time for recovery and use proper nutrition. Then, the gains stick with you, both mentally and physically!”

uFrom The Trenches

Derek Williams is a former competitive bodybuilder, powerlifter, wrestler and karate competitor who is now an acupuncturist and certifed strength and conditioning specialist in Wilkesboro, NC. He believes that because fans and money-making sports industries crave performances or looks for which the body is not naturally designed, athletes turn to drugs and put themselves in danger to keep the spotlight. He listed some of the main PEDs being used in the bodybuilding arena: diuretics to lose water and look more ripped, Synthol injected into the muscles to make them swell, Dinitrophenol (DNP) to burn massive amounts of fat fast (which can quickly raise your body temperature to deadly levels of 110 degrees or higher) and Clenbuterol (an asthma medication from Mexico) to speed up metabolism. Competitive shooters use beta blockers to slow their heart rate way down so they can fre their weapon between heart beats for greater accuracy. Banned and legal drugs are all sold on the sly. Unfortunately, black market drugs don’t come with warning labels
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Don’t take our WorD for It. Look at the research!

We have lots of slang terms for the side effects of PEDs (like “’roid rage” and “juiced”) that give us some hints about their effects. But, the aftermath of using PEDs is no laughing matter. For example, researchers have found: uAnabolic Steroids can cause negative changes in cardiovascular and mental health (reference 1, 2 and 3). uErythropoietin (EPO) can lead to depression and increased risk of heart attacks (references 4 and 5). uHuman Growth Hormone (HGH) can increase hypertension, cardiac disease and overgrowth of hands, feet and face (reference 6). With all the designer combinations and experimental substances out there, researchers can barely keep up with the side effects and contraindications. It pays to stay informed! The Endocrine Society’s website (www.endo-society.org) has good information to start off your research. If the science doesn’t convince you, take a moment to read and watch the testimonials at http://taylorhooton.org/ stories/. Don Hooton created the site after his son Taylor, a promising baseball player, committed suicide when coming off steroids. Oh, and that stuff about what steroid use can do to the “family jewels”? Yeah, that’s true, too (reference 7)!

or lengthy inserts alerting you to their effects when misused or abused. Williams also worries about a new underground trend called gene doping. Basement “chemists” implant genetic material into a virus that turns off the myostatin gene, the gene that limits muscle growth. Once the body is infected with the virus, it runs rampant and the body can create an unlimited amount of muscle. Unfortunately, the body isn’t designed to nourish an unlimited amount of muscle, so eventually the heart just gives out.

them to devise a supplementation plan to speed up their recovery times, which allows them to train longer and harder,” Herkes said. “When you see all of the success from people who do it naturally, there just isn’t any justifcation for taking the risks associated with synthetic drugs.” There’s nothing wrong with wanting to be your personal best; but being your best shouldn’t cost you your life or your health. Scott Schmindel teaches his clients how to use foods and healthy eating to create a lean physique that is

“When you see aLL of the success from peopLe Who Do It naturaLLy, there just Isn’t any justIfIcatIon for takIng the rIsks assocIateD WIth synthetIc Drugs.”
–SCOTT HERKES, MAX MUSCLE FRANCHISEE
Williams has seen many of his fellow competitors and some of his heroes not only wasted by PEDs but some have also died from the complications of PED use. “Mohammed Benaziza, Andreas Munzer and Nasser El Sonbaty are three guys who died very young,” Williams said, noting that all three were using a wide variety of PEDs. Williams was out to dinner when he ran across someone who he just couldn’t place. Later he realized it was of the biggest and most respected amateur bodybuilders in the area. “However, when I saw him, he looked emaciated,” Williams said. “He looked as if he had lost nearly 100 pounds of muscle and aged 30 years in only 10.” A friend told Williams the man was in kidney failure due to PED use.
healthy. Cali Estes uses yoga, Pilates and nutritional coaching to help people recover from the ravages of drug use along with her counseling work. Derek Williams uses acupuncture to help his clients and has just published a new book about using applied kinesiology to improve athletic performance. The certifed ftness nutrition coaches at Max Muscle stores nationwide use sensible nutritional planning to help their athletes be the best they can be. Herkes recommends many of the products in the Max Muscle line: Max ARM for recovery, Max Vit-Acell for an all-around multi-vitamin/multi-mineral, and performance enhancers like Max CX3, Xtinguisher for endurance athletes, and Pro BCAA. Cash suggests a number of products to his customers to help them reach and maintain a “competitive edge” no matter what sport they’re in. He recommends 2TX, CLA, Omega 3’s, CNS Black, CX3, MaxPro Natural Vanilla, IsoXtreme and ACM. Free is big on recovery as well, stating that Max ARM is his favorite product for recovery. “The faster you recover, the better you are,” he said. Max Muscle’s knowledgeable staff members can help you design a safe and effective plan for achieving your goals and reaching your potential – for a lifetime of health and ftness, not a feeting a second of fame. Find a store near you via MaxMuscle.com. MS&F

references
1. Gruber, A. J., & Pope, H. G. (2000). Psychiatric and medical effects of anabolic - androgenic steroid use in women. Psychotherapy and Psychosomatics, 69(1), 19-26. 2. Haller, C. A., & Benowitz, N. L. (2000). Adverse cardiovascular and central nervous system events associated with dietary supplements containing ephedra alkaloids. New England Journal of Medicine, 343(25), 1833-1838. 3. Parssinen, M., & Seppala, T. (2002). Steroid use and long term health risks in former athletes. Sports Medicine, 32(2), 83-94 4. Singbartl, G. (1994). Adverse events of erythropoietin in long-term and in acute or short-term treatment. Clinical Investigation, 72, 536-543. 5. Sullivan, M. L., Martinez, C. M., Gennis, P., & Gallagher, E. J. (1998). The cardiac toxicity of anabolic steroids. Progress in Cardiovascular Diseases, 41(1), 1-15 6. McHugh, C. M., Park, R. T., Sonksen, P. H., & Holt, R. I. (2005). Challenges in detecting the abuse of growth hormone in sport.Clinical Chemistry, 51(9), 1587-1593 7. “The truth about anabolic steroids.” Medical News Today. MediLexicon, Intl., 17 Jan. 2004.
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uthere Is a Better Way!

Jamie Free from Max Muscle Cool Springs, TN said, “The problem with PEDs is that people believe they will make them better athletes. All they do is infate who you think you are. They won’t make you a better athlete. If you don’t have what it takes, then PEDs won’t get you there either!” Scott Herkes, franchisee of Max Muscle Bettendorf, Iowa and Moline, Illinois stores, agrees. Herkes works with world class male and female athletes on a regular basis who are drug-free and extremely focused on their training and nutrition. “We help

ı MAY 2013

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FITFOCUS

By Staff Writer

Photo by JamesPatrick.com

TOp 5
Reasons

TENNIS
GET YOUR CARdiO: Tennis will help you burn fat, sizzle calories (up to 600 in 45 minutes) and improve your cardiovascular ftness through the use of all the movements you have to incorporate to play the game. HiiT ME BABY OnE MORE TiME: Tennis easily falls into the category of High Intensity Interval Training (HIIT) with its short, intense bursts of activity followed by quick rests over a 30-minute practice session. This type of training helps your muscles process oxygen effciently and helps boost your energy and endurance levels. GREAT CROSSOvER TOOl: Because of the total-body workout you get and the physical demands it calls for, tennis is great for cross training athletes who specialize in other areas. A lot of the movements in tennis mimics other sports as well. For example, lateral movements on the tennis court are similar to the ones used in basketball. iMpROvE OTHER SkillS: The constant activity of judging the timing between the oncoming ball and proper contact point, then deciding what to do upon contact sharpens fne motor skills as well as hand/eye coordination. This combined with having to stop, start and change directions can happen up to 5-6 times within 10 seconds in a typical point played. SUn And OTHER BEnEFiTS: Tennis is mostly played outdoors so getting some sunshine and the resulting vitamin D is a bonus. Plus tennis is defnitely a great social outlet. Join a local club and meet new people every time you go out to play. Tennis also is a sport you can play for a lifetime. The human body can be trained and improved through any stage in life, so it is never too late to pick up this thoroughly enjoyable game!

uTennis players scored higher in vigor, optimism and selfesteem while scoring lower in depression, anger, confusion, anxiety and tension than other athletes and nonathletes, according to Dr. Joan Finn and colleagues at Southern Connecticut State University.

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INSPIREDFITNESS

By Dana Robinson

ftness under the big top
Some of the best athletes in the world perform at Cirque du Soleil shows across the globe. Find out how these artists stay in tip top shape. PLUS: Try this Cirque-inspired workout!

s children, many of us dreamt of becoming actors, acrobats or professional athletes. We then settled on occupations that were, well, a bit better suited to our strengths. There is, however, a select group of people who managed to take not only one, but all three of those career paths at once. And, lucky for us, they share their talents on stages around the world every single night.

A

the shows

The Spider Lady in a trapeze act in Zarkana at ARIA Resort & Casino in Las Vegas, Nevada. Photo by Lance Staedler

Witness the magic, the artistry and the incredible athleticism yourself! Find tickets to a Cirque du Soleil show by visiting CirqueDuSoleil.Com.
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Part athlete, part entertainer and all showmen, the performers of Cirque du Soleil have been wowing spectators since 1984. At press time, there were 19 Cirque du Soleil productions running around the world. Performances such as Totem, OVO and Quidam are touring shows, while others, including “O”, KÀ and Zumanity, have homes on the Las Vegas Strip. La Nouba is the organization’s resident show in Orlando. Themes range from a celebration of youth to the legacy of Michael Jackson to the evolution of humanity. And those lucky enough to score tickets bare witness to an incredibly diverse range of

ı MAY 2013

performers who seem to have limitless talent and boundless energy. “We hire artists from a vast array of athletic backgrounds, including artistic gymnastics, synchronized swimming, martial arts, acrobatic gymnastics, BMX, diving and skipping to name a few,” says Lisa Jones, principal talent scout for resident shows. “The casting team gets an average of one thousand applications every month.”

making the cut

Performers are selected from every corner of the world, but once you make it onto the roster, staying in Cirque du Soleil-caliber shape is just another part of the job. Aerialists and acrobats who throw, catch, fy, swing and support each other simply couldn’t do their jobs if they weren’t in peak physical condition. “We don’t mandate that every artist is on a Cirque du Soleil conditioning program, but they obviously have to maintain a high level of performance,” says Bryan Burnstein, strength and conditioning supervisor. “We make sure that they can do their jobs safely and effectively, and often times it does involve some type of ongoing conditioning program. Lot of times we’ll focus on core stability, rotational control, and then specifc key physical demands related to whether they have to catch somebody or throw somebody.” The acts can range from aerial hoops and trapeze to contortion, synchronized swimming and high diving. And with such a variation of talent, it’s necessary to create a variety of workout strategies. “What we try to do with our programs is provide movements that are not always the same as what they do in their shows,” continues Burnstein. “We try to get away from the repetitive movements and fnd other ways to stress the body.”

Hand balancing act in Zarkana. Photo by John Davis

cirque-inspired workout
The following exercises from Bryan Burnstein, Cirque du Soleil’s strength and conditioning supervisor, can help you get a Cirque-style body at home.

uoverhead squat

– Stand upright holding a bar or the end of workout bands overhead with your arms extended, using a wide grip and your feet shoulder-width apart. – Lower your body toward the foor, bending at the hips and knees and keeping the arms directly overhead. – Push up to return to the start position, keeping your back neutral/fat and the arms overhead throughout. Sets/Reps = 1-3 sets of 10-15 reps

upush-up

– Support your body on your toes and hands with your elbows bent and your chest nearly touching the foor. – Push up to a straight-arm position. – Lower your body back to the start position and repeat. – Keep your back fat and your hips in line with your shoulders throughout. Sets/Reps = 1-3 sets of 10-15

ukettlebell swing

working it out

Beyond the well-structured guidance of Burnstein and his staff, Cirque du Soleil performers fnd lots of ways to stay in shape on their own. “I do a lot of yoga,” says Briana Rossi, a performer at Zarkana at the ARIA Resort & Casino in Las Vegas. “I teach one class at Zarkana and I teach one other class at a studio during the week. I also practice pretty much every day.” Rossi’s responsibilities on stage include playing a variety of different characters and acting as the backup for one of the principal singers, which involves singing upside down.

– Squat holding a Kettlebell in both hands between your legs with your arms straight. – Thrust your hips forward swinging the Kettlebell out and up to just over shoulder height with your arms straight. – Allow the Kettlebell to fall forward, guiding it back down along the same path and repeat. Sets/Reps = 1-3 sets of 20 reps

uplank

– Lie face down on the foor with your legs straight and arms tucked in by your sides. – Raise your body off the foor, resting on your toes and forearms. – Try to maintain your body in a straight line and keep your back neutral/fat. – Hold briefy, then lower yourself back to the foor and repeat. Sets/Reps = Start with 1-3 sets of 15-30-second holds and try to get up to a 60-second hold.
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For more information or to find the store nearest you, visit us online at

maxmuscle.com

try in my body.” He performs a sensual hand-to-hand routine with his partner, who’s shows just as much skin as he does. “I’m holding my partner in my hands sometimes with one arm,” continues Simonenko. “There are also some tricks where I throw her in the air and I have to catch her. So, basically my legs and my shoulders, also my core are the areas that I really have to work on and keep strong.” To ensure that his partner is always in good hands, Simonenko hits the gym about four or fve Hand-to-hand act in Zumanity at New York-New York Hotel and Casino. Photo by Giuliano Bekor times per week and often focuses on Since joining Cirque du Soleil, Rossi different body parts on different days. now runs marathons, jumps rope and He also gets in a quick mini-workout fnds that high intensity interval training during his 25-minute partner warm up (HIIT) is the best way to burn the most before each show. They use the time calories in the shortest amount of time. to review acrobatic techniques, practice “I’ll do two minutes of jumping rope tricks from the show, “and we just have and then a minute of push-ups, and a fun,” says Simonenko. minute of abs. It’s an easy way to get your heart rate up really fast.” She even indulgences uses down time during performances Taking time to stop and enjoy a to squeeze in a few squats, lunges and piece of chocolate is another crucial push-ups. component of living like a Cirque du Soleil performer. Both Rossi and looking good Simonenko have a deep appreciation If the thought of having to balance for sweets that range from chocolate yourself upside down during a vo- to cake to ice cream. But the key to cal performance or catch and throw a staying ft seems to be the same as the co-worker 50 feet above a stage isn’t key to walking a tightrope: maintaining enough to get you to stick to a rigorous balance. “I eat pretty clean, but every workout schedule, then the costumes once in a while, I eat some cake,” says that Cirque performers often wear Simonenko. should be. These masterfully crafted Just as all work and no play makes designs are typically body hugging, people a bit ... miserable, so does occasionally chest-baring and are no unwavering adherence to a super strict doubt a big inspiration to keep every- diet and ftness routine. Having a ft and thing tight and toned. healthy body doesn’t really do you too “Basically, I’m wearing shorts only on much good if you’re always miserable, stage,” says Valeriy Simonenko, a per- exhausted and thinking about the food former in Zumanity at New York-New that you can’t eat. “If there wasn’t York Hotel and Casino in Las Vegas. [room in my life for cupcakes] life “You have to look good, so that’s why would not be very much fun,” says right now I’m working on building a Rossi. And there’s very little point in more aesthetic look and more symme- living a life without fun. MS&F

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ı MAY 2013

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MAXWORKOUT

By Shay Kostabi

better with bands
You train hard to be at the top of your game. But are you training smart?

W

ith the newly developed MooreTrainer (M-T) resistance bands, not only can you cut your training time in half and accelerate your results, but incorporating them into your drills and circuits will enhance your stamina, power and speed and increase your agility and quickness skills. Training with these bands will take you and your game to the next level, giving you the edge you need to smoke the competition. M-T resistance bands boast unique neoprene cuffs that provide a non-slip attachment site for the durable elasticity bands, so you'll be able to move in any direction with confdence knowing the bands won't slip, snap, roll or break. With M-T bands you can run, sprint and jump while you train. And ultimately, training with M-T bands will help you shave seconds off your sprint, add inches to your vertical and add power to your play. “I have been working with the MooreTrainer resistance bands for approximately one year measuring the differences in all types of people from athletes to nonathletes, all age groups, all demographics, and fnd that this is the most amazing product,” said Barbara Graffeo, codeveloper of the M-T bands. "I am proud to be getting this to market.” M-T bands come in four different resistance strengths and in different sizes (small to extra large) to ft every size of athlete.

Moore-Trainer Resistance Bands

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ı MAY 2013

u$109, MooreTrainer.com

Master Trainer Shay Kostabi of New York designed a special sports-performance circuit training workout using the bands for MS&F readers. After the warm-up, put on the M-T bands. You want to do each exercise for one minute with 30 seconds or less of rest in between. Do the circuit 3 to 5 times.

WARM UP: Start with at least fve minutes of a dynamic

engaging in a step-together-step motion, keeping knees softly bent. Stop and do four sumo squat jumps, making sure your fngers touch the foor with chest up and hamstrings parallel to the foor each time. Repeat to the left. Do as many sets as you can in 1 minute, keeping a steady pace. uWorks core, glutes, medius, quads, hamstrings and calves.

PoWeR CURtsy LUnge: This is not your little sister's curtsy. Start by crossing the right foot behind the left, similar to a lunge, but inner thighs should be touching. Bend down, knees at 90 degrees and touch the foor with your right hand. Push off both feet and jump, bringing the right knee up towards chest as you lift and raise the right arm up, bicep by the ear. Carefully land, back into your curtsy lunge position. Do 30 seconds on each side. uWorks, core, obliques, quads, hamstrings, glutes and inner thighs.

1 2 3 4 5

warm-up, such as jogging in place, jumping jacks, some squats and lateral lunches.

LAteRAL shUffLes into sUMo sqUAts: Shuffe sideways to the right four times,

possible, pull knees up toward chest, keeping the upper body erect. Stay light on the toes and pump arms hard, keeping them at 90-degree angles, close to the body. Imagine your hands are like blades slicing the air forward and back at your sides. uWorks core, glutes, quads and calves.

high Knees: Running in place as quickly as

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Start in a high plank position with shoulders over wrists and feet together. Step or jump both feet apart, wider than hips-distance apart, so you feel tension on the band, then step or hop feet back together. Keep the hips low and upper body steady. Alternate in and out for 20 seconds, then do as many pushups as you can in 10 seconds with the feet spread wide apart. Repeat. uWorks chest, delts, core, outer thighs and hamstrings.

inteRvAL PLAnK into PUsh-UPs:

position, bend knees to a 90-degree angle keeping your weight in your heels. As you rise up back to standing, pick up the right leg and kick it straight back with the foot fexed and your upper body erect. Alternate between left and right foot for 1 minute. uWorks core, hamstrings, glutes, thighs and lower back.

sqUAt KiCKbACKs: Starting in a squat

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Photos Courtesy of Lindsey Banks

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ı MARCH 2013

Jen Stevens Lost Over 20 LBS., Got in the Best Shape of Her Life and In the Process, Also Realized A Myriad of Additional Cosmetic Benefits!
In today’s world, we are conditioned to believe that beauty should be based upon how we look. But how can you look beautiful if you don’t feel it? Max Muscle is proud to dispel this myth through two revolutionary products, emerge™ and Max EFA™, that will help you achieve overall beauty from the inside out! Just ask Jen Stevens, who in 2011, found herself in the worst shape of her life. Years of yo-yo dieting and obsessing over her weight resulted in poor body image and a lack of selfconfidence. With the help of some very special people and her local Max Muscle store, not only did Jen find the help she needed, she also discovered these two revolutionary products that helped her reach her fitness goals and achieve all-over beauty!

Getting the Skinny on emerge™
Every year, people make New Year’s resolutions to finally lose weight. But somehow, inconsistency and lack of motivation due to not being able to see results often get in the way of ever realizing this goal. But Max Muscle has your best weapon yet: emerge™, a great-tasting powder that mixes with water to provide a powerful fat loss and body composition slenderizing system specially formulated to inhibit appetite, promote the release of fat from stored fat cells and accelerate the burning of fat for fuel. emerge™ contains clinically proven weight loss ingredients to suppress appetite, provide maximum calorie burning specifically from fat, increase energy and elevate the body’s metabolism. The combination of selected ingredients promotes a metabolic shift that scientists describe as “fuel portioning” by shifting the burning of fat as fuel rather than fat for storage.

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SPECIAL ADVERTISEMENT
Armed with an arsenal of results-driven goodness, emerge™ also contains a patented ingredient called Advantra Z® which is an extract of a citrus fruit and has been shown to be effective in fat breakdown, thermogenesis, appetite control and ultimately, in increasing the ratio of lean muscle to total body mass. While this ingredient increases the metabolic rate, helping to burn more calories, it does this without increasing heart rate or raising blood pressure. Amazingly, Advantra Z® has also been shown to improve athletic performance. Jen Stevens of Walnut Creek, Calif. is a believer after losing 20 pounds using emerge™. “I stopped working out completely,” she says after landing her “dream job” in the beauty industry. “My job left me with little time to eat decent meals and I often turned to fast food out of convenience. It didn’t take long to see how much weight I had gained and that took a toll on my self-esteem. I’m only 5’2”, so 20 pounds is pretty noticeable!” She’d tried several fad diets, diet pills and powders in the past that left her feeling “horrible and moody” and knew that she needed help from an expert.

BEFORE

Stevens was on a mission and, not only hired a personal trainer to get back into shape, but also turned to her local Max Muscle store in Walnut Creek to enlist the help of owner, Kenny Tali, to help with her weight loss goals. Tali evaluated v her diet, made suggestions and quickly recommended emerge™ to assist Stevens in losing the unwanted weight. She used one scoop in the morning, another scoop mid-day, and then half a scoop in the afternoon, Monday through Friday, for eight weeks. She could see her body changing dramatically as she became more toned. The results were motivating and gave Stevens the encouragement to get to the gym daily. Amazed by the transformation, Stevens’ personal trainer, Chris Lavado, suggested that she try bikini competitions. In June 2012, Stevens stepped on stage for the first time and placed seventh in a deep field of competitors. Since then, she has competed in a total of four bikini contests, including a national-level show, and now has aspirations to earn a pro card in the near future. Stevens credits emerge™ for not only helping her lose 20 unwanted pounds, but for helping her get into competition shape. “I couldn’t have lost the weight without it,” she says. “I love how it tastes and that I can take it without feeling moody or jittery or crash from it. I have a major sweet tooth and emerge™ saves me from binging on bad foods and keeps me on track!”

Key Features of f emerge™

AFTER
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• FASTER METABOLISM – Combined with a regular exercise plan, emerge™ is designed to speed up your metabolism through ingredients such as caffeine, green tea extract and Advantra Z® • INCREASED FAT BURNING - emerge™ promotes fat breakdown, transport, and fat burning with the ingredients: caffeine, green tea extract, L-carnitine, L-taurine, yohimbine, octopamine, NADH, adenosine, vinpocetine and evodiamine. • POWERFUL APPETITE CONTROL – emerge™ contains hoodia gordinii, yohimbine and Advantra Z® which helps to suppress the appetite. • MOTIVATION – The best way to stay motivated on your plan is to see results. emerge™ includes a healthy dose of fiber in each serving. Fiber will help remove the bloat and flatten out your stomach, delivering quick results and providing the motivation you need to keep going. • emerge™ comes in 15 great tasting flavors including the new Minty Mojito and White Blossom Tea!

Photo Courtesy of Isaac Hinds

Max EFA™ – Get Your Fat On!

Not all fat is bad for you. There is the “bad” fat that collects on your body and clogs the arteries and then there is the “good” fat, also known as Essential Fatty Acids (EFAs), which your body needs to function properly. EFAs are specific fats that are critical to the proper function of your body. Your body is not able to produce these fatty acids on its own, so it’s necessary that you eat a diet rich in these crucial building blocks to maintain a healthy body. Unfortunately, most people don’t eat the right types of foods that meet the minimum recommended daily allowances of EFAs. But, Max Muscle makes this easy to attain with Max EFA™, an easy-to-consume supplement in softgel form.

Key Features of Max EFA™
• • • •

“My hair is shiny, vibrant and glowing and my nails grow so fast and are much stronger! My skin has never looked this good and the only thing I changed in my daily regiment was adding two Max EFA™ every morning and two every night before I go to bed. I used other products before and did not have these noticeable results. I highly recommend Max EFA™! You will love your shiny hair and glowing, vibrant skin!”
Max EFA™ contains flaxseed oil, wheat germ oil, conjugated linoleic acid (CLA) oil and borage seed oil, all essential fatty acids that will help you to achieve improved overall health. Essential Fatty Acids have a ton of benefits on your body and its cells. They help with cellular development, the formation of healthy cell membranes and regulate blood pressure, immune responses and liver function. EFAs also help with blood clotting and breaking down cholesterol and, the oils from EFAs also lubricate the body from the inside out, instantly supporting the new growth of hair, skin and nails. When Stevens decided to try her hand at bikini competitions, Tali not only recommended emerge™ for weight loss, but Max EFA™ for overall health. “I like my athletes and customers to use it because of all the healthy, good fats found in the product,” he explains. “The omegas make the hair and skin look so healthy and in turn, feel good about their appearance as well.” Stevens took two softgel capsules of Max EFA™ twice a day, every day. After only 10 days, she noticed a big improvement in her complexion, hair and nails. “The results were amazing!” says Stevens. “Almost immediately, I could see the change, but to have other people notice, too, that’s how I knew it worked. I’ve never gotten so many compliments about my skin and hair until I started using Max EFA™.” And, when she’s not competing, she continues to use the product daily. “Why wouldn’t I?” Stevens says. “It’s made such a difference! I honestly look and feel more beautiful.”

Maintains healthy hormone levels Supports healthy immune function Rich in Omega 3, 6, & 9 fatty acids Promotes health metabolic function

EFAs - Did You Know?
Regular supplementation of Omega-3 and Omega-6, both key components in Max EFA™, have been shown to provide the following benefits: • Burn fat • Prevent heart disease • Relieve arthritis pain and inflammation • Calm digestive disorders • Fight cancerous growths • Reduce symptoms of PMS and menopause • Block symptoms of migraine headaches • Supports the new growth of hair, skin, and nails

THE JEN STEVENS SYSTEM

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MAX XCHAMP

By Amanda Freeseman, 2012 MaxForm Life Challenge Champion

HOW I LOST THE

D

LAST 15 POUNDS
uring May of last year, nearing the end of my “MaxFormation” in the MaxForm Life Challenge, it became time to ignite my turbo-boost power and lose those pesky last 15 pounds. Failure was not an option for me, so I pulled out all the tips and tricks I had learned to transform my dream into a reality. Sticking with the regimen I chose was one of the hardest tasks I have ever done,

I was able to stick with it and was pleasantly surprised by how quickly I became lean. Next I amped up my ftness regimen, especially cardio. I began working out twice per day with 30 minutes of cardio in the morning followed by weights and 30-50 minutes of more cardio in the evening, six days per week.

Failure was not an option For me, so i pulled out all the tips and tricks i had learned to transForm my dream into a reality.
but also one of the most rewarding. First, I began carb cycling. I followed ftness model Jamie Eason’s advice and ate four low-carb days per week consisting of only 20 percent carbohydrates broken up by two high carb days. While carb cycling I had zero cheat meals and made sure the majority of my consumed carbs were vegetables. All condiments and sugar substitutes were eliminated. Carb cycling is defnitely not for the faint of heart, so reader beware! Cravings, mood swings and weakness hit me hard during carb cycling, but thankfully My weight routine switched to low weight and high reps. For example I would do 20 reps for each upper body lift and 30 reps for each lower body lift. My leg days were always in my high carb days because that was when I had the most energy. Finally, I started worrying about my water retention so that I would look the best I could in my fnal photo. I began wearing neoprene shorts that covered my entire mid section and thighs for every workout. I also sat in the sauna for 15-20 minutes after every evening workout. I made sure to continue drinking one gallon of water daily as well. If I were to re-do the last two months of my transformation, the only thing I would change is decreasing the time I carb cycled by half. While carb cycling is a great tool to lose fat quickly, I also lost a lot of my hard earned muscle during the process. This is what worked for me, and I remember how hard it was, so I wish all of you MaxFormers the best of luck in your fnal weeks of your transformation! MS&F

Photo

by Jam

Find 2012 MaxForm Life Challenge Champion Amanda Freeseman and many others like her on MyMaxMuscle.com.
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es Patr

ick, Ja

mesPa

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om

ı MAY 2013

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MAXRESULTS

By Jessica Wyland

my heroes have always been fighters
John Albert draws inspiration from other fghters while inspiring others himself.

J

ohn Albert has heroes. The 26-yearold bantamweight Ultimate Fighting Championship (UFC) fghter grew up admiring the moves of Bruce Lee, Jackie Chan, Jet Li and Jean-Claude Van Damme. While he trained in martial arts, John kept his mind strong as well with the philosophy of another hero, Theodore Roosevelt, who said, “It is not the critic who counts ... The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly … so that his place shall never be with those cold and timid souls who neither know victory nor defeat.” Now, fghting out of Puyallup, Washington with Victory Athletics, John holds a record of 65 wins and 14 losses with an additional 20

unregistered competition fghts. John started fghting with Mixed Martial Arts (MMA) when he was 20 years old and has been competing every chance he could get for the past six years. He started his professional career at 6-1 before entering the reality television show, “The Ultimate Fighter,” season 14. From there, John was offered a contract with the UFC. In December 2012, he won “Fight Of The Night” honors in what he calls the most stacked live televised UFC card to date. Like his heroes, when John fghts, he strives to give his absolute all until the very last second. “That is the kind of fghter I want to be remembered as – the guy who gave every ounce of

uJohn's Supplements
• Basic Men’s Multivitamin • Iron • Cal-Mag-Zinc • Omega 3 Plus • Max CLA • Pro BCAA • Xtinguisher • IsoXtreme whey protein • High 5 • Cleanse & Lean • Quadra Cuts Competition • Max GlutaMatrix

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ı MAY 2013

energy to put on a show for the fans and win,” he said. For up-and-coming fghters, John offers this advice: Adhere to a combination of aerobic and anaerobic endurance training, full-body highintensity training and core strengthening. John also believes drilling technique is key to establishing good muscle memory. Sparring, he said, is his favorite as it is so close to the real thing. However, John says, fghters should remember to have fun. “Enjoy every second you have with the sport,” he said. “You have to love what you do or all the effort and work means nothing.” As much as John enjoys his work, he also enjoys his relationship with Max Muscle. John works closely with Ann’e Waisanen, franchisee of the Max Muscle in South Hill, Washington. “John hasn’t forgotten where he came from or those who’ve helped him along his journey and I think as he becomes more well known in the UFC, he will never lose that quality about him,” Ann’e said. “He has no sense of entitlement and is a very hard worker with great determination. No matter where his journey takes him, I know he will be successful.” Ann’e introduced John to Cleanse & Lean and Quadra Cuts Competition, which, he says, help him maintain his fghting weight. “Ann’e helps educate me on proper supplement usage,” John said. John recently became a member of Max Muscle's Team Max athletes. “Being part of Team Max is huge to me," he said. “I am happy to be part of something that’s all about making people strong and healthy with natural products. The supplements have helped me become the best fghter I can be.”

MS&F

uJohn's Diet

Breakfast: Oatmeal mush blended with peanut butter and a little extra casein protein Snack: Whey protein with peanut butter and frozen strawberries Lunch: Tuna, turkey or peanut butter and honey sandwich and a banana or apple Snack: Frozen strawberries and blueberries with whey protein and peanut butter Dinner: White/brown rice, chicken or steak and broccoli Snack: Apple and peanut butter

believing is Achieving
Alex Garcia chases his UFC dream.

uJohn's Training

Monday through Thursday mornings: Bag and mitts with boxing and Muay Thai technique, light sparring or tech sparring Friday mornings: Spar and grapple. Monday, Wednesday, Friday: Midday cardio Tuesday, Thursday: Midday strength and conditioning Monday through Thursday evenings: MMA sparring

Y

ou are what you eat is an obvious and well-worn phrase, especially in the ftness realm. Yet, Alex Garcia puts a new twist on the old adage. For Alex, a 32-year-old professional fghter out of Yuma, Arizona, it is more appropriate to say, you are what you believe. Alex started fghting professionally in 2002. He now stands proud of his three championship belts and 15 wins, with only four losses. He credits his success to hard work, of course, and an unwavering belief in his dream to become an Ultimate Fighting Championship (UFC) fghter in his 145-pound weight class. “I follow my dream and believe in my dream, therefore I have to make my dream come true,” Alex said. “If you don’t chase your dreams, then all they will ever be are dreams.”
MAY 2013

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Alex’s dream sprung from necessity when he was a boy. He grew up in Southern California, in a large family with nine sisters and three brothers. Most of Alex’s sisters were older than the boys in the family and Alex said the girls would "beat up" their little brothers. This is how he learned to fght, he said. Then one of Alex’s older brothers showed him wrestling moves and he was intrigued. When he got to high school, Alex joined the wrestling team. After high school, Alex attended Golden West College in Huntington Beach where he continued his wrestling career. One weekend, he and a friend traveled to Tijuana, Mexico

uAlex's Supplements
• Max LiquiCarn • Iso-X Protein • EnduroMax • Max EFAs • ARM • Pro BCAA • Vit-Acell • ZMA

IN THE FIGHT AGAINST POST-EXERCISE REPARED, MUSCLE FATIGUE, DO NOT ARRIVE ILL-P

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because his friend was scheduled to compete in a Mixed Marital Arts (MMA) competition. By happenstance, Alex wound up in the ring instead. His friend sustained an injury just before the match and could not fght, so Alex took his place. Though he was not a mixed martial artist, Alex won by using wrestling moves to maneuver his opponent to the ground. That unplanned contest and surprise victory turned Alex on to his life’s passion. “Ever since that fght, I’ve been training,” said Alex, who trains at the Alliance Training Center in Chula Vista, California. “Now, it’s in my blood.” Because of his hard work, dedication and positive attitude, Alex has made a believer out of people at Max Muscle Sports Nutrition who serve as his sponsor. “In three words, Alex is dedicated, humble and dangerous,” said Glenn Dobson, outside international sales representative for Max Muscle. “He is so focused on his UFC goal and he will get there – that’s how good he is. Plus, he always lends a hand to other fghters to help them get better.” The relationship with Max Muscle is a welcome one for Alex, who says he sees real results from the supplements and appreciates the taste and quality of the protein shakes. “Being with the top sports nutrition company in the industry is an amazing feeling,” Alex said. “Not only do they put out the best products in the industry, they care about all athletes.” MS&F

uAlex's Diet

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Breakfast: Egg whites with toast Lunch: Chicken salad or turkey and avocado sandwich Dinner: Salad, veggies, chicken OR fsh In between meals: Fruit and protein shakes

uAlex's Workout

Two times each day for two to three hours, six days per week: Cardio, technique, strength and conditioning.
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ı MAY 2013

TRISTA
BIKINI
LONGDRIVE

RYAN
MAXFORM

AMANDA

WRESTLING

BRIAN

TRACK & FIELD

LANCE
BOXING
BODYBUILDING

MAURICIO

U.S. OLYMPIC TEAM

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PHIL

By Brian Bullman BSc.
For years athletes in the west have looked on enviously at their Eastern European counter parts when it came to competition. Their athletes were dominating not only on the Olympic stage but also in strength sports and even bodybuilding, after all the great Arnold Schwarzenegger, a former seven time winner of the Mr. Olympia title was from Eastern Europe. One of these Eastern European athletes discovered by Max Muscle was IFBB Pro Manfred Petautschnig, weighing in at over 250lbs SHREDDED just wasn’t enough for the Austrian native, he needed to research and develop a technique that would help him surpass his already amazing levels of hypertrophy, but more importantly he wanted to be able to help others to do the same. His research led him to our scientifically advanced products and he combined them with the training pricnciple of maximum volume overload – GIANT SETS! After the fall of the Iron Curtain many of the secrets became known to us here in the west, as coaches and athletes alike defected in order to escape the clutches or communism. They took up roles in the west as coaches and doctors and our athletes once again began to dominate in international athletic competition. No more was sport something that was merely a past time, no more was it up to the coach, who was most likely merely a former athlete, to get what he can out of an athlete by pushing them physically as far as they could go. Now we too had scientists dedicated to increasing athletic performance. Experimenting in fields such biomechanics, sports psychology and of course exercise physiology. This new field of sport science became so successful that we now have institutes dedicated to athletic performance. In one of these Sport Science institutes in Eastern Europe MM Sports Nutrition discovered a bodybuilder who

MAX 3 STAGE SYSTEM!
“Being “B i 2 250 lbs. lb and shredded dd d wasn’t ’ enough for me. I wanted to be able to not only surpass my levels of hypertrophy but also help others do the same.” —Manfred Petautschnig, IFBB PRO, AUSTRIA
displayed amazing levels of muscular hypertrophy and vascularity levels that were normally reserved for the FREAKS of bodybuilding such as Ronnie Coleman and Dorian Yates. When I asked Manfred how he managed to maintain such extreme pumps and full vascular looking muscles, he told me that it was simple really, he broke down the workout from preparation to the actual workout and finally post workout recovery. He realized that the most critical point in his workout to infuse nutrients was that of maximum hyperaemia – which is defined as an excessive accumulation of blood in a part of the body – in other words THE PUMP! He went on to say “I thought to myself when this blood wave hits, I need to have MAXIMUM nutrients surfing that wave to the muscles engorging it with muscle building amino acids.” This infusion of amino acids creates an inflated state of Muscle Protein Synthesis (MPS) however; this blood wave that you have saturated with nutrients can be turned into a muscle building tsunami simply by maximizing your pre-workout preparation, the workout itself and your post workout recovery. It seemed that we really were looking at a 3 stage system that would elevate your muscle building and strength gain into the stratosphere! So with this theory in mind, Manfred set about creating the Max Muscle 3 Stage System, a combination of MM Sports Nutrition’s scientifically advanced formulas and the hyperaemia inducing workout principle of Giant Sets, which allows one to push every drop of blood possible into the muscle!

THE MAN BEHIND THE REVOLUTIONARY

GUYPICKS

By Abby Hoeffner

1

REV UP YOUR
2
If you can measure it, you can improve it. The Runmeter App for iPhone correctly measures distance, speed, elevation and more on your runs, walks and bike rides. Additional cool features and its precision accuracy make it far better than other options that are free. $4.99 at the Apple App Store Catch your breath faster while fghting muscle cramps and fatigue with portable, supplemental oxygen. It also helps shorten hangovers if you celebrated a little too much after beating a personal best. $12.99 for a 22 oz. can at BoostOxygen.com One of the more neglected factors of performance enhancement may be the rest one gets the night before a game or race. Get to deep sleep faster and stay there longer with the help of Dream Water, a zero-calorie all-natural sleep and relaxation shot. Try it for free, and just pay the cost of shipping and handling at DrinkDreamWater.com. A study in France* compared the effects of compression running tights verses traditional running shorts on distance runners. They found that wearing the tights resulted in a 36 percent reduction in the time it took for the athletes to reach their oxygen consuming max. We like Sugoi Men’s R&R Piston Compression Tights. $89.95 at RevelSports.com Peer reviewed research confrms that Full Blown XXX can increase nitric oxide production and help smooth and widen blood vessels – allowing blood to fow more freely and effciently – resulting in more energy, strength, power and stamina Sold at Max Muscle stores nationwide Top of the line shoe inserts from SuperFeet will help you go the distance free of foot and foot-related pain. From $49.99 at SuperFeet.com

PERFORMANCE
1/ COUnt YOUR SUCCESS

Suit up and fuel up with gear and products that will help you squeeze every ounce of top-notch performance out of your run, ride, climb, meet, game or race.

2/ InhalE DEEPlY

3/ DREam On

3

4/ COmPRESS

4 5

5/ EnERgY In

6/ StEP It UP

6
42 WWW.MAXMUSCLE.COM

*http://www.runningplanet.com/training/compression-tights-distance-runners.html

ı MAY 2013

“At 46, my age was finally catching up to me. I was feeling fatigued, had less energy, and my overall drive was not like it used to be. Within 4 weeks after starting 2Tx, I noticed significant improvements. I had more focus and enthusiasm in the mornings and after a hard day in the gym, my soreness & the recovery process had been greatly reduced. My endurance has noticeably improved and my energy has been greatly increased! I’m 47 now, and using 2Tx has made me a new MAN! ”

BEFORE

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AFTER

BEAUTYPICKS

By Lisa Maiorana

1

SERVE IT UP
No need to worry about these items being returned. Each piece is an ace!
Contact wearers: treat your eyes to Acuvue Oasys lenses with Hydraclear Plus. These lenses block more than 96 percent of harmful UVA rays and more than 99 percent of UVB rays, making them perfect for outdoor play. For more information, contact your eye care professional.

1/ WINNER

2

Strut your stuff on court in Athleta's Bob and Weave tennis dress that is designed with Pilayo and featherweight stretch fabric and also equipped with UPF 50+ sun protection. $98 at Athleta.com

2/ SPIN

3

Train like a champion with the Steam 99S by Wilson. The 16 x15 string pattern has fewer cross strings, allowing for a larger sweet spot and bigger spin potential to add more than 200 RPMs on shots. Visit Wilson.com to fnd a retailer.

3/ GRAND SLAM

Protect lips with EOS lip balm in Lemon Drop. Enriched with conditioning oils, vitamin E, SPF 15 and PABA free, this balm will help your lips stay hydrated and protected all day. $3.29 at Target stores nationwide

4/ LOVE

4 6

Stabilize your stance with the New Balance 996 Tennis Shoe. Developed to offer superb durability and comfort, this shoe is perfect for the competitive tennis player looking for breathability and support for quick movements. $99.95 at NewBalance.com

5/ GAME POINT

5

Stay true to your feminine roots and help support other women by purchasing Hope tennis balls from Wilson. These tennis balls are perfect for training or competition. Visit Wilson.com to fnd a retailer.

6/ VOLLEY

44 WWW.MAXMUSCLE.COM

ı MAY 2013

I Want a Weight Loss Supplement Designed for Me.
Femme Lean & Balance by Max Muscle Sports Nutrition is an advanced and scientifically-based formula designed for the special needs of adult females. Femme Lean & Balance is designed to support accelerated weight loss, specifically fat, provide a clinically proven appetite suppressant and to promote healthy estrogen levels and hormone balance.

I Am A Woman.

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VITALNUTRITION

By Alissa Carpio

NUTRIENTS THaT BOOST

Everyone who engages in a physical ftness program has one thing in common: they wish to improve muscle strength and tone. But what exactly do these terms mean? Strength is the muscle’s ability to produce force against an object. Tone refers to how effcient the muscle is in regards to responding to external stimuli – a weight or other object of force – as well as how the nervous system communicates and responds to stimuli. These two components are of great importance to athletes, weekend warriors and even the couch potato. And, both are required to work properly in order to move our bodies. Most ftness enthusiasts are aware that protein and amino acids are necessary for muscular strength. So we are going to focus on fve nutrients that work indirectly to support and improve your muscles’ ability to function appropriately.
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VITamIN D This fat-soluble prohormone has two main forms: D2 and D3. Upon becoming active in the body, vitamin D is referred to as calcitriol. Calcitriol is extremely important when it comes to utilizing calcium and phosphorus, both of which play an important role in muscular contraction and bone growth. Phosphorus assists with production of ATP, which is the primary source of energy in short bouts of activity such as resistance training. Through vitamin D, absorption of calcium and phosphorus in the intestines improves, blood calcium is increased and calcium reabsorption occurs in the kidneys. Sunlight triggers the body’s natural production of vitamin D. But most of us, particularly those with limited sun exposure, dark skin and older adults, may need more vitamin D, and supplementation of 1000 IU daily is recommended. Some may require even more vitamin D. If you suspect you are defcient, it might be wise to ask your physician to check your vitamin D levels. Vitamin D naturally occurs in very few foods. The best food sources are fsh, such as salmon, tuna and swordfsh, as well as cod liver oil and egg yolks. Many foods are fortifed with vitamin D, such as milk, cereals and some brands of orange juice.

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Probiotics Nature’s antibiotics populate the digestive tract and other areas of the body and help establish a healthy immune and digestive system. Two groups of particular importance in regard to muscle strength and tone are bifdobacterium and Escherichia coli (E. coli). The bifdobacterium group colonizes a large portion of the healthy gut and intestines. The importance of these bacteria being present

in the case of muscle strength and tone is to help synthesize and utilize vitamins and amino acids, including vitamin K and the B group. Bifdobacterium also assist with absorption of calcium, iron and vitamin D. Physiological strains of E. coli, which are necessary for healthy normal functions of the body, offer many of the same benefts as bifdobacterium, assisting with vitamin and amino acid synthesis. None of the nutrients listed in this article will help if they can’t be properly used by the body. Supplementation with probiotics helps populate the body with these healthy bacteria to aid in utilization of nutrients.

A good probiotic supplement will contain strains from at least three different groups: lactobacilli, bifdobacterium and bacillus strains. Adult daily intake can range from 1 billion to 10 billion live organisms split between one to four doses, with 10 billion to 20 billion total units consumed daily. There is no upper limit set for probiotic supplements. Probiotics occur naturally in fermented or cultured foods, such as yogurt, kefr and lacto-fermented sauerkraut and kombucha in addition to quality dietary supplements. Check food labels for the words “lacto-fermented” or “live cultures” to know you are getting a probiotic food, as many modern sources are no longer traditionally fermented.

cArnitine This amino acid has long since been linked to muscle energy production via a process called lipolysis, which breaks down triglycerides into free-fatty acids. Dr. Tracey Greenwood, an IFBB ftness pro and associate professor of biokinetics at Eastern University, said, “Because the fatty acid cannot cross the mitochondrial membrane on its own, the amino acid carnitine carries the fatty acid into the mitochondria. Once the fatty acid is in the mitochondria, it can go through beta oxidation and oxidative phosphorylation to make ATP, which the body uses for energy.” Jamie Free, CPT, CFNC, and owner of Max Muscle Cool Springs in Franklin, TN, refers to carnitine as “the furnace of fat cells.” He also weighs in on how he supplements with L-carnitine to maximize hormone production: “What most people don’t know is that supplementing with carnitine post workout has shown the ability to decrease muscle breakdown and damage as well as opening androgenic receptors for 'free' testosterone,” he said. “I personally use a capful of Max LiquiCarn in my Max ARM post workout shake to help burn fat and protect from further muscle breakdown. Couple that with 2TX, Max Muscle's testosterone amplifer, and you have a lean musclemaking machine.” coenzyme-Q10 (coQ10)

3
cAffeine
You may not consider cafeine a strength-producing supplement, but it can be just that. Studies have not yet discovered exactly why, but they have shown that cafeine consumption one hour prior to exercise improves endurance, strength and power output. Te American College of Sports Medicine reports that consumption of 3-9 mg of cafeine per kg of body weight one hour before exercise in trained individuals increased cycling endurance and running performance. For a 150-pound person, this equates to 200-600 mg cafeine or 1-2 regular size cups of cofee.

CoQ10's basic function is to provide cellular energy. Dr. Tracey Greenwood, who holds a Ph.D. in exercise physiology, explains the chemical process: “The energy produced from this process … is converted to chemical energy in the form of ATP molecules. CoQ10 plays the role of 'mobile messenger' in the electron transport chain. Optimal levels of CoQ10 must be present in the mitochondrial membrane in order for the electron transport chain to generate effcient levels of ATP.” Studies on CoQ10 supplementation indicate no adverse effects with as much as 1200 mg daily intake. The Observed Safe Level, therefore, has been set at this amount. Supplements often occur in doses of 60 mg or 100 mg.
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BIKINIKITCHEN

By Susan Irby

Copyright Susan Irby, the Bikini Chef™ 2013

Cashew Crusted Chicken with Roasted Sweet Potatoes
(Serves 2)

• 2 medium sweet potatoes or

Nutritional Information Per Serving
Serving size: 1 chicken breast with 1¼ cups sweet potatoes Calories: 593.8 Fat: 33g Saturated Fat: 15.8g Carbohydrates: 44.3g Protein: 33.4g Fiber: 5.6g Sodium: 392.5mg

yams, peeled and cut into 2-inch cubes • 2 tablespoons coconut oil • 3-4 fresh thyme sprigs • 2 teaspoons ground black pepper • ½ teaspoon sea salt • 2 4-ounce boneless, skinless chicken breasts • ½ cup chopped cashews

your recIpe for

maximum sports performance

1. Preheat oven to 400 degrees. Line a baking sheet with parchment paper. Spray small baking dish with nonstick cooking spray. 2. In a medium mixing bowl, toss sweet potatoes with 1 tablespoon of coconut oil, 1 teaspoon black pepper and fresh thyme sprigs. Place sweet potatoes onto baking sheet and bake until fork tender, about 35 minutes. 3. Place chicken in medium mixing bowl and toss with remaining coconut oil, black pepper and sea salt. Place on a fat plate and then gently press the cashews onto each chicken breast, coating both sides. Place chicken in prepared baking dish and cover with aluminum foil. Bake for about 15 minutes or until chicken is cooked through (reaching an internal temperature of 160 degrees). 4. Place baked chicken on a plate and serve with about 1¼ cups of roasted sweet potatoes. Enjoy!

G

etting in your workout can be a tough ft sometimes between jobs, family, and let’s face it, fnding some YOU time. So when you do work out, you want to get maximum results. Foods can greatly enhance or hinder your workout performance. For example, eating a big meal flled with greasy fats and heavy starches before a workout will make you feel tired, sluggish and can cause nausea. Stay away from heavy starches like potatoes and rich fats like butter. Instead, choose foods that will energize the body and help you push through intense workouts. Lean protein foods that feed muscle tissue such as boneless/ skinless chicken breasts, salmon and tuna; low-glycemic carbohydrates such as sweet potatoes, quinoa and steel cut oats; and foods that contain omega-3 healthy fats such as avocado, nuts and seeds create fuel for the body and provide vital nutrients for maximum performance. MS&F
Susan Irby, the Bikini Chef, is a radio host for Bikini Lifestyles on 790 KABC, an author and specialist in healthy “bikini” cuisine. Follow her at twitter.com/thebikinichef or visit her online at thebikinichef.com.

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VITALNUTRITION

By Linda Hepler, BSN, RN

Photo by James.Patrick.com

with protein

MAKE THE MOST OF YOUR WORKOUTS

Feeling a wee bit sluggish? Weaker than you think you should be after a workout? Not recovering quite as quickly as you used to? If any of these situations apply to you, it may be that you’re not getting enough protein for optimal performance. If you’ve already calculated the grams of protein you need for body weight and activity each day and scrupulously adhere to a nutrition regime, you can give yourself an A, and turn the page. But, if like many of us, you think a couple of eggs dumped in your morning smoothie and a slab of steak with a baked potato at dinner covers your protein needs – you may have something to learn – so read on. For many years, it was thought that athletes needed no more protein than the average couch potato – about .4 grams per pound of body weight each day. Doing the math, this means that a 130-pound woman would need about 52 grams of protein – or about one serving of tuna, one lean burger and a cup of 2 percent milk over the course of a day. A 180-pound man would need about 72 grams of protein per day – an intake of all of the above plus an extra burger. But recent research suggests that athletes – especially endurance and strength training athletes – need at least twice the amount of protein as the average Joe, and probably closer to three times as much. In fact, even though the Institute of Medicine, who set the Recommended Dietary Allowances (RDA, part of the Reference Dietary Intake, or RDI), does not recommend higher protein intakes for athletes, in a 2009 joint position paper on

nutrition and athletic performance, the American College of Sports Medicine, the American Dietetic Association and Dietitians of Canada recommended higher protein intake for athletes. Today, many sports nutritionists suggest about 1 gram to 1.5 grams of protein per pound of body weight daily for endurance or strength training athletes, slightly less for recreational athletes. Meaning that our hypothetical 130 pound athletic woman would need 130-195 grams of protein per day, and the 180 pound man 180-270 grams per day – quite a difference! Why so much protein? “Protein plays many roles,” says Susan Kleiner, PhD, a high performance nutritionist in the Seattle, Washington area and

founder of the International Society of Sports Nutrition. “It helps regrow new tissue, keeps your organs functioning, supports your immune system and your brain.” This is true for couch potatoes and athletes alike, says Dr. Kleiner, but when you’re training, protein is even more crucial. “It is the key to maximize training and how well you recover,” she says. When you’re challenging your body physically during strenuous exercise, explains Dr. Kleiner, it undergoes enormous stress. This results in a strong body, but also in some inevitable damage, such as microscopic tears in the muscles, infammation and dampening of the immune system. The

answer for muscle growth, maintenance and repair, according to Dr. Kleiner, is to give your body what it needs in the form of protein throughout the day, and especially after training. Ideally, protein intake should be spaced out during the day, as experts believe that only about 20-30 grams of protein can be digested every three to four hours (excluding post workout). And because most proteins are high in calories and many (such as eggs and some red meats) are high in cholesterol, it’s important to choose a variety of lean meats, seafood, low fat dairy, nuts, seeds and beans to make up your total protein needs rather than sticking with high caloric, high cholesterol options only. Protein powders, especially whey

uAre you as committed to being a vegetarian – even vegan – as you are to your training? If so, you need to take in slightly more protein through plant sources than you would if you ate meat. This is because most meats, eggs and some dairy products, contain all or almost all of the amino acids (the building blocks of proteins) that are “essential” (those not made by the body). Whereas many plant sources of protein are missing some of the essential amino acids, most notably lysine. But this isn’t a stopper for getting suffcient protein in your diet. If you consume a variety of plant foods throughout the course of a day – especially those that contain high amounts of lysine – you’ll be just fne. Per serving, legumes (or peas, beans and lentils), as well as tofu, are the highest in lysine. But there are other – perhaps more surprising – plant sources of lysine, including:

The no-meat athlete

for 15 minutes, then simmer in broth for an hour. Use it in small chunks in stew, spaghetti sauce, chili or any dish that calls for meat.

uChia SeedS – were treasured as a “super food” by the

ancient Mayan and Aztec cultures. In fact, the word chia means “strength” in the Mayan language. Preparation tip: Chia seeds can be combined with liquid to make a gel, which can then be put into a smoothie or stirred over cut-up fruit for a high protein treat. Simply add 1 tablespoon chia seed to 1/3 cup of water and let sit for 10 minutes. The dry seeds can also be sprinkled over salads, cereal and yogurt, or added to muffns, soups and breads.

uamaranth – Another staple food of the Aztecs,

uQuinoa – A staple food of the ancient Incas, perhaps

because it was one of the only crops that thrived high up in the South American Andes mountain range, quinoa is considered a whole grain, but is actually a seed. Preparation tip: Quinoa takes less time to cook than other whole grains. Simply add 2 parts of vegetable juice to 1 part of quinoa, bring to a boil, then simmer for 15 minutes. Add a bit of olive oil, a dash of sea salt, and voila! You can also make a wonderful pilaf by adding cut up steamed veggies.

amaranth was used in religious ceremonies. Today, it’s made into a sweet treat in Mexico called alegria (meaning “joy”) by popping it and adding honey, molasses or chocolate. Preparation tip: Amaranth can be cooked by combining 1 cup of amaranth to 3 cups of water or vegetable juice, bringing it to a boil and simmering for 20 minutes. Eat it plain or add some soy or almond milk for a wonderful “cereal.” You can also try popping it by adding 1-2 tablespoons at a time to a very hot skillet, and stirring until it pops. Drizzle a bit of honey over it and enjoy!

uCaShewS – Sure, we’re all familiar with the tasty

uSeitan – Also called the “vegetarian wheat meat,” seitan is

making a comeback among athletes. It is derived from the protein portion of wheat (the gluten) seasoned, kneaded and simmered, resulting in a dense product that works well in recipes that call for meat. You can make your own seitan from vital wheat gluten (found in the four section of many food stores) or buy pre-made seitan in health food stores. Preparation tip: Make your own seitan by combining 2 cups of gluten four and 1¼ cups of water or veggie stock. Add garlic powder, ground ginger, soy sauce or tamari and a little sesame oil for favoring. When it forms a stiff dough, knead 15 times, let rest for about 5 minutes, then knead a few more times. Let it rest

roasted treat. But cashews have a much wider application than munching a handful after your workout. By soaking raw cashews in water, then blending, you can make “cashew cream,” a delicious stand-in for white sauce in savory dishes and custard in tarts or other sweet dishes. Preparation tip: Make cashew cream by soaking 2 cups of raw cashews in water (to cover) overnight. This removes the enzyme inhibitors and makes their nutrition more bioavailable. Rinse well, cover with cold water in a blender and blend until smooth. Use in place of cream in soups or other recipes such as veggie Alfredo. Or use in a smoothie or put over your morning oatmeal, drizzled with a bit of honey and sprinkled with cinnamon. Yum!
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protein, can also play a part (but not the whole part, since foods contain other nutrients you need) in getting suffcient daily protein. Whey makes up about 20 percent of the protein found in milk, and because it contains all of the essential amino acids (the part of protein that the body can’t make), it’s one of the highest quality proteins you can fnd, not to mention being easily digestible. Recent research suggests that it contains antioxidant properties, too, meaning that it gives your immune system the boost it needs following exercise. After a workout, you need to replenish your glycogen stores with carbohydrates, and repair body stress with a bit of protein, too. “There’s a window of time following

exercise that it’s important to take in carbohydrates and a small amount of protein so that recovery will happen at a fast pace,” says Dr. Kleiner. “Ideally, this is before you shower.” While sports nutritionists vary in recommendations for the amount of carbohydrates and protein needed for sports recovery, many believe that it should be a ratio of 4 grams of carbs to every one gram of protein. In other words, if you take in 20 grams of protein, you’d need about 80 grams of carbohydrates, too. Higher amounts of protein following a workout slows rehydration and glycogen replenishment. The fnal take – if you’re committed to making time for a good workout, you also need to take time to eat well in order to get the most from your training. MS&F

Can you get too much protein?
uYou’ve heard it before: too much protein can damage your kidneys. But have you ever known an athlete who consumes large amounts of protein and has kidney failure? Dr. Lonnie Lowery, a sports nutritionist, exercise physiologist and competitive bodybuilder, hasn’t. Recently, Dr. Lowery presented a multi-year study of ample protein intake among male strength athletes at an International Society of Sports Nutrition conference, showing that those who consumed large amounts of protein have no evidence of kidney problems. Te theory that some sports nutritionists have is this: While protein does make your kidneys work harder to excrete urea (the substance that results from breakdown of protein), this doesn’t mean that working harder causes damage. Just like your heart works harder when training, the kidneys of healthy athletes are able to meet the challenge.
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Does this mean that you can go ahead and eat 400 grams of protein each day? Lowery thinks not. Just as any conclusions that too much protein stresses the kidneys lacks evidence (in healthy athletes), any conclusions that surplus dietary protein is harmless lacks evidence, too. According to Lowery, “Absence of evidence is not evidence of absence. As a population that routinely consumes higher amounts of protein, strength athletes appear to be dismissing warning messages from educators but may instead be relying on questionable personal or anecdotal ‘evidence’ once that educator credibility is lost.” According to Lowery, it would be better to take back a message that health experts still lack data on just what the consequences of excess protein intake in athletes may be. Until that time, it’s safest to stick within the boundaries of protein intake that sports nutritionists recommend – no higher than 1 to an upper limit of 1.5 grams per pound of body weight daily.

ı MAY 2013

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MMSN has two premium pre-workout formulas available for our customers, FBX and FBXXX. But which product is best for you?
Both formulas are great and deliver superior quality and high performance ingredients. We hope to explain each product to give you a clearer understanding so you can decide which one would best fit your pre-workout needs. We especially want to invite new customers to try one of these pre-workout formulas if you have not used a product like this to experience its benefits in addition to introducing you to the Max Muscle brand of great products.

Key Features of FBXXX™ Key Features of FBX™
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FBX- Did You Know?
FBX is the culmination of quality ingredients, research and testing. The research team at MM Sports Nutrition focused on blasting your muscles with greater blood flow while increasing cellular fluid & glycogen levels. The end result is what we believe to be the finest Nitric Oxide Boosting, Creatine Supplying, Energy & Intensity enhancing pre-workout supplement drink mix ever developed.

FBXXX- Did You Know?
Full Blown XXX is an ultra concentrated pre-workout formula designed to support energy, strength, power, and stamina. The bioactive ingredients in Full Blown XXX have been shown to increase nitric oxide production and vasodilation, provide buffering function, and enhances energy and power for explosive and intense workouts. This is a science-based formula supported by published peer reviewed research to enhance any workout program.

scoop serving. We focused more on the beneficial vitamins and the “feel it” ingredients. FBXXX is an ultra-concentrated pre-workout formula designed to support energy, strength, power and stamina. The formula still maintains the key and science-based ingredients found in FBX like A-AKG, creatine monohydrate, beta-alanine, N-acetyl-L-tyrosine (NALT) and caffeine (200mg per serving) delivered in a more concentrated 9g serving size. FBXXX also includes Advantra Z® and schizandrol. Advantra Z® is a patented natural extract of the citrus fruit Citrus aurantium and contains a complete and synergistic family of bioactive amines including synephrine, N-methyltyramine, hordenine, octopamine and tyramine. Advantra Z® is a safe alternative to 1,3 DMAA and, when combined with the 200mg caffeine per serving in FBXXX, delivers the “feel it” effect customers are looking for along with enhanced workout performance. FBXXX is a “high-voltage” pre-workout that does not contain 1,3 DMAA or germanium. It’s a great product for those who prefer a carbohydrate-free, pre-workout formula. We formulated the product with the right amounts and ratios of key ingredients to keep you “pumped up” and motivated to have a great workout. It’s the art and science of how they work together. It is also the perfect product for those on low-carb diets or individuals preparing for a fitness or bodybuilding show or have caloric restrictions. FBXXX is also an alternative to the MMSN product Emerge™ for dieters who don’t want the carbs, sugar or fiber. Customers are actually replacing energy drinks (e.g., Monster, Rockstar) with FBXXX as an energy drink throughout the day. FBXXX comes in three great tasting flavors including Power Punch, Pink Lemonade and Blue Raspberry. So, is FBX better than FBXXX? Not better but different. As we stated previously, FBXXX is based on the same “DNA” as our FBX but much more concentrated, potent and the “feel it” factor that some of our customers want. At MMSN, we provide options for our demanding customers. For those individuals looking for a comprehensive pre-workout formula with carbs it’s FBX or for those looking for a concentrated pre-workout product without carbs it’s FBXXX. Some may switch over and others will stick with what currently works. We really hope that new customers try either one of these products as an introduction to the MMSN brand and as a portal to add other great MMSN products to their sports arsenal.

WHAT MEN ARE SAYING ABOUT FBX & FBXXX:
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“I’ve tried other preworkout supplements and by far have had the best results from Full Blown XXX. I have graduated to 2 scoops and have noticed that it mixes well. I take it 15 minutes before my workout and I know it starts working immediately. I see the benefit from the added Creatine and B12 with my increased strength. I’m in the gym around an hour and a half, six days a week and FBXXX gives me continuous energy and stamina to power through my workouts. ”
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“With the help of a custom meal plan, I lost 62lbs in about 9 months and was looking lean. At that point I decided it was time to try and stack on some muscle. This is when I discovered FBXXX. I made my own cocktail by adding Max Creatine and Max Liqui-Carn to FBXXX and the workouts were amazing! The pump, focus, and intensity were better than ever! I have gained has now gained 20lbs of pure muscle and am leaner than ever.”
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SILVER

• HIGH PERFORMANCE NUTRITION • • EVOGEN • BLENDER BOTTLES •
• American Muscle • Maximum Human Performance • • Egg Whites Intl • Quest Nutrition •
The Max Muscle Authorized Third Party Program ensures Max Muscle customers that the brands that appear on this page have passed the requirements in place to become authorized to be sold inside Max Muscle store locations nationwide. As a consumer you should demand that the products you are ingesting to help you accomplish your health & fitness goals do what they claim to do and adhere to the current Good Manufacturing Practice requirements that have been put in place by the Food & Drug Administration.

SCIENCENEWS

By Dr. Phil Harvey, PhD, RD, FACN

Branched-Chain Amino Acids Reduce Muscle Damage

damage elicited via a sport specifc bout of damaging exercise in trained volunteers. Twelve males consisted of 100 consecutive drop-jumps. Creatine kinase (CK), maximal voluntary contraction,

 The aim of this study was to examine the effects of a BCAA supplementation on markers of muscle

were randomly assigned to a supplement (n = 6) or placebo (n = 6) group. The damaging exercise muscle soreness (DOMS), vertical jump, thigh circumference and calf circumference were measured as markers of muscle damage. All variables were measured immediately before the damaging exercise and at 24, 48, 72 and 96 hours post-exercise. There were signifcant group effects showing a reduction in CK effux and muscle soreness in the BCAA group compared to the placebo. The present study has shown that BCAA administered before and following damaging resistance exercise reduces indices of muscle damage and accelerates recovery in resistance trained males. (Howatson G, et al. J Int Soc Sports Nutr. 2012 8;9:20). MMSN Featured Products: Max BCAA and ARM

Pea Protein

May Lower Cholesterol at the Gene Level
of a pea protein isolate and to determine whether pea proteins could affect the hepatic lipid metabolism through regulation of

 Researchers set out to evaluate a possible lipid lowering activity
genes involved in cholesterol and fatty acid homeostasis. Rats were fed special high cholesterol diets for 28 days, the protein sources being casein or a pea protein isolate. After 14 and 28 days of dietary treatment, rats fed pea proteins had markedly lower plasma cholesterol and triglyceride levels than rats fed casein (p<0.05). Pea protein-fed rats displayed higher hepatic mRNA levels of LDL receptor versus those fed casein (p<0.05). Hepatic mRNA concentration of genes involved in fatty acids synthesis were lower in pea protein-fed rats than in rats fed casein (p<0.05). The present study demonstrates a marked cholesterol and triglyceride-lowering activity of pea proteins in rats. Moreover, pea proteins appear to affect cellular lipid homeostasis by upregulating genes involved in hepatic cholesterol uptake and by downregulating fatty acid synthesis genes. (Rigamonti E. et al. Mol Nutr Food Res. 2010;54:S24-30).
MMSN Featured Product: COMP

 The aim of this study was to investigate the effects of beta-alanine supplementation on exercise capacity and the muscle carnosine content in elderly subjects. Eighteen healthy elderly subjects ages 60-80 years were randomly assigned to receive either betaalanine (BA) or placebo (PL) for 12 weeks. The BA group received 3.2 g of beta-alanine per day. The PL group received a matched placebo. At baseline, assessments were made of the muscle carnosine content, anaerobic exercise capacity, muscle function, quality of life, physical activity and food intake. A signifcant increase in the muscle carnosine content of the gastrocnemius muscle was shown in the BA group (+85.4%) when compared with the PL group (+7.2%). The time-to-exhaustion in the constant-load submaximal test (i.e., TLIM) was signifcantly improved (p=0.05; ES: 1.71) in the BA group (+36.5%) versus the PL group (+8.6%). In summary, the current data indicate for the frst time that beta-alanine supplementation is effective in increasing the muscle carnosine content in healthy elderly subjects, with subsequent improvement in their exercise capacity. (del Favero S, et al. Amino Acids. 2012;43:49-56). MMSN Featured Product: Xtinguisher

Carnosyn Beta-alanine improves exerCise performanCe in the elderly

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HOT PRODUCT FOR 2013!

If you’re a serious athlete, then you know the value of a great night’s rest as quality sleep is key to recovery and better performance. Max Muscle Sports Nutrition’s CNS Black (Central Nervous System Blackout) can help. Created with the highest quality GABA (Gamma-Aminobutyric Acid) available, CNS Black not only works to enhance your body’s ability to slip into deeper sleep, but also diminishes the effects of daily stress and eases nervous tension. But this product is so much more than those other GABA formulations on the market today. CNS Black supports Growth Hormone and Insulin Growth Factor-1 (IGF-1) Homeostasis, both essential for recovering from intense workouts and for reducing body fat. CNS Black also contains L-Arginine HCl (a nitric oxide precursor), L-Theanine (which produces a calming effect and promotes alpha wave production in the brain), Mucuna pruriens (Velvet Bean, a precursor to dopamine), N-Acetyl-L-Tyrosine (NALT) and the tried-and-true sleep agent, melatonin. Combining the strongest active ingredients legally available, CNS Black is your TOTAL answer for quality sleep, improved recovery and better, stronger athletic performance. Wake up feeling refreshed and ready for anything!

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WHAT'SHOT
POWERFUL PREWORKOUT

Max Muscle Sports Nutrition's Full Blown XXX (FBXXX) is an ultra concentrated pre-workout formula designed to support energy, strength, power and stamina. FBXXX have increases nitric oxide production and vasodilation. With FBXXX, you get no hype or illegal chemicals that are potentially unsafe; just benefcial and high-quality ingredients backed by sound science to support your workout. Visit MaxMuscle.com to fnd a store near you!

Max Muscle Sports Nutrition's Powermax 1000 is a professional strength mass gainer for those needing nutrient-dense high protein and high calories to maximize lean muscle mass gains. Packed with 53 grams of multi-fractional proteins per serving, Powermax will not only satisfy your caloric and metabolic requirements, but also your taste demands. Visit MaxMuscle.com to fnd a store near you!

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Degree Men Adrenaline e Series Deoderant features MotionSense technology that a responds to body movement and stays ahead of the sweat and odor during adrenalinefueled moments. Now that's s some serious protection! Sold in drugstores nationwide.

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FUN READ

Like to read while you do your cardio? Try The Little Book of Gym Etiquette. Written by Lori Pines, this little book with its satirical descriptions and hilarious illustrations pokes fun at stereotypical offenders—the slobs, hogs, space invaders, super-talkers, grouches and exhibitionists—while simultaneously promoting ftness and encouraging readers to be accommodating. Available on Amazon.com.

CNS Black Nocturnal Modulation Formula provides GABA and a balance of other key ingredients to support circadian modulation for a deeper and more restful night’s sleep. CNS Black also provides precursors to support healthy levels of GH and IGF-1 along with neuromuscular optimization benefts and promotes maximum recovery from exercise. Visit MaxMuscle.com to fnd a store near you!

SLEEP BETTER

Max Muscle's latest innovation, Java Red, boasts a powerful blend of green coffee bean extract and raspberry ketone to support healthy fat loss, curb appetite and boost fat metabolism. Visit MaxMuscle. com to fnd a store near you!

BETTER THAN COFFEE

62 WWW.MAXMUSCLE.COM

ı MAY 2013

QUEST PROTEIN BARS
HIgH PROTEIN | AmAzINg TASTE | NO JUNk

20g PROTEIN | 2-6 g AcTIvE cARBS | NO SUgAR AddEd
(888) 212-0601 www.QuestNutrition.com Twitter.com/QuestNutrition Facebook.com/QuestNutrition

NEW!

As seen on national TV!

JAVA VA RED is i MMSN’s MSN’ newest tw weight i ht l loss s product based on the combined benefits of both Green Coffee Bean Extract (50% Chlorogenic Acid) and Raspberry Ketones. JAVA RED is the smart formula you want to use delivering these pure and high potency ingredients at the proper dosages to to help you quickly shred fat and transform your body into top shape. Java Red is available exclusively at Max Muscle Sports Nutrition.

KEY FEATURES • Supports Healthy Fat Loss Metabolism† • Promotes CatecholamineInduced Lipolysis† • Effective Appetite Control† • High Potency!

AVAILABLE EXCLUSIVELY AT:

LEARN MORE. VISIT ONLINE AT MAXMUSCLE.COM

Franchise Opportunities Available.

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A TARGETED APPROACH TO FAT BURNING
LipoRED is a targeted fat burner containing the most powerful legal ingredients available in order to promote the most efficient fat burning metabolism, elevate the body’s thermogenic furnace, suppress appetite and provide intense and extended energy. LipoRED was specifically designed to attack deep fat stores through multiple pathways by stimulating both white and brown adipose tissues†. LipoRED is targeted fat loss designed to help you quickly shred fat to transform your body into peak physique. LipoRED is available exclusively at Max Muscle Sports Nutrition.

AVAILABLE EXCLUSIVELY AT:

LEARN MORE. VISIT ONLINE AT MAXMUSCLE.COM

Franchise Opportunities Available.

LIKE US FOR A CHANCE TO WIN FREE PRODUCT!

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