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Social Media Conversation Calendar February 2013: American Heart Month – National Black History Month –

Social Media Conversation Calendar

February 2013:

American Heart Month National Black History Month Wise Healthcare Consumer Month

 

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

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12

13

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18

19

20

21

22

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PresidentsDay

Catamaran – “Live” on Twitter

Clinical Pipelines

American Heart Month First

2013 National Top Workplaces

Crain’s Chicago

IBD Leadership

Heart Surgery

Article

Largest M&As

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25

26

27

28

1

2

Introducing

Wise Healthcare Consumer Month Drug Benefit News Byline

ClinicalRx

Earnings

Earnings Coverage

BriovaRx

Highlights

Profile Magazine Jeff Park on growth

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4

5

6

7

8

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Healthcare Personalization Investor Day video

Deloitte Healthcare

Clinical TBD

Chicago Ideas Week Archive The Future of

Healthcare

5-star rating from

Consumer Study customized plans stat

CMS

Purple: Catamaran News Blue: Catamaran Clinical Orange: Industry News Green: Consumer-focused Black: Holiday/Opportunistic Event

Social Media Conversation Calendar Tuesday, February 19:  We’re live on Twitter! And ready to

Social Media Conversation Calendar

Tuesday, February 19:

We’re live on Twitter! And ready to help create healthier communities – one life at a time. See how:

Link to either Mark’s video http://www.catamaranrx.com/media-center/videos.php or brand video.

Merging two fast-growing PBMs (SXC + Catalyst), Catamaran ranks as the 3rd largest deal of 2012 via @CrainsChicago

Link to full story in Crain’s:

Wednesday, February 20:

CLINICAL TWEET Pipelines (awaiting specific content from Carl)

Link to research

“Article title” via @IBDinvestors

Link to full story in Investor’s Business Daily featuring Jeff Park

Thursday, February 21:

Celebrating innovation in cardiac care for #AmericanHeartMonth 1st heart surgery was performed 120 yrs ago in Chicago

Friday, February 22:

Catamaran named a 2013 National Top Workplace -- in top 10% of large companies. Full list via

@ChicagoTribune

Link to full list on Chicago Tribune

Monday, February 25:

Did u know specialty pharmacy demand will double by 2020 to 43% of all drug spend? Why Briova matters:

Link to www.briovarx.com

Tuesday, February 26:

It’s Wise Healthcare Consumer Month. Our clinical team shares how they’re educating patients

to better health:

Link to Drug Benefit News bylined article by Sumit and Albert.

Wednesday, February 27 :

CLINICAL TWEET Rx Highlights(awaiting specific content from Carl)

Link to research

Thursday, February 28:

Catamaran posts record-breaking results in 2012.

Link to official press release

Purple: Catamaran News Blue: Catamaran Clinical Orange: Industry News Green: Consumer-focused Black: Holiday/Opportunistic Event

Social Media Conversation Calendar Friday, March 1:  Tweet earnings-related broadcast clip or article 

Social Media Conversation Calendar

Friday, March 1:

Tweet earnings-related broadcast clip or article

We’ve grown from $55 million in 2005 to $10 billion today. Our CFO Jeff Park shares how to manage in hyper-growth mode.

Monday, March 4:

Personalization is what’s next in healthcare. See how it will make healthcare better:

Link to video produced for Investor Day

Tuesday, March 5:

Member-centric plans are the future norm as 57% of consumers say they want a customized

health plan via @DeloitteHealth

Wednesday, March 6:

CLINICAL TWEET. (awaiting specific content from Carl)

Link to research

Thursday, March 7:

Inspired by Dr. Ezekiel Emanuel and his vision for the future of healthcare. @ChicagoIdeas

presentation now online:

Friday, March 8:

#ACA will add 30 - 50 million new Medicare/Medicaid patients. We’re ready, as the only PBM with a 5-star rating from @CMSGov.

Parking Lot

CCHHS contract announcement

Mark Thierer’s WSJ Boss Talk

Evergreen Health Plan announcement

Sumit Dutta’s Healthcare Exchange Magazine story

Sumit Dutta’s Institute for Healthcare Consumerism bylined article

URAC Briova accreditation

Purple: Catamaran News Blue: Catamaran Clinical Orange: Industry News Green: Consumer-focused Black: Holiday/Opportunistic Event

Twitter Basics

Twitter Basics

Quick Glossary (details below)

Tweet – one message that consists of 140 characters or less

Handle – your twitter name is called your handle – for example: is @Reuters the @ must always come before Reuters when forming a tweet

Profile pic or Avatar – the picture you have as your profile picture on Twitter

@ Reply – a public message sent to one or more people “I just sent you an @ reply” is commonly said

DM – Direct Message, these messages can only be sent to people who follow you and they are private messages

Stream – your stream is the feed of all the tweets from your followers (incoming)

Timeline – your timeline is the feed of all of the tweets you send out (outgoing)

ReTweet or RT – when you tweet someone else’s tweet again by hitting “retweet”

#Hashtag – when you see something like #Chicago or #TravelTuesday

Profile Page – the page that lives on the web, http://wwww.twitter.com/Reuters is where their profile page lives, it has their bio, URL, location and displays their timeline, or tweets

What is Twitter? What does Twitter do?

Twitter is a rapid and concise communication tool used for interaction versus one way broadcast

Twitter is a community, and within the Twitter community, there are hundreds of micro-communities

Many think of Twitter as a constant stream of status updates, such as, I am going to the bathroom. There is nothing wrong with looking at Twitter as updates, and use Twitter in that way, but you are better suited thinking of a “tweet” a communication method and Twitter itself a two-way broadcast system.

What is meant by “two-way broadcast system” is, one listens to the broadcasts (tweets) of the people they follow, engage with followers and also broadcast their own messaging.

A tweet can be a way to broadcast teasers in 140 characters to your blog, your URL, a promotion, or whatever else one may be trying to communicate.

There are various opinions to why some prefer Twitter over Facebook, one popular opinion is that people are on Facebook to stay connected with people they already know, whereas people are on Twitter to find new information and new people with whom they would like to connect.

Twitter is a great way to “listen” or monitor; individuals and brands can watch what others are doing online, see what is being said about their brand and event watch their competitors.

Twitter Basics

Twitter Basics

Who are the people on Twitter?

They skew older and wealthier than one would imagine

Here are some stats taken from Quantcast http://www.quantcast.com/twitter

o

55 % Female - 45% Male

o

69% Caucasian

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47% Have Children

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30% Earn over 100K - 28% Earn 60 to 100K

Why are people on Twitter? What do they look for?

People are on Twitter to learn, to be entertained, to meet new people, to network for business, for lead generation, to share their content and to promote themselves

People on Twitter generally like to be in the know – whether they are actively participating or just listening

They look for others with similar lifestyles and interests – business, food, running, fashion, etc.

They see Twitter as a place where they can find unknown possibilities, in a relatively quick time, through the networks they can build and with individuals from all over the world

They see Twitter as a an open conversation

They look to leverage information

They look to make friends

They look for Business opportunities

They want real time news and real time updates

They look for information and deals from brands they like and they like to learn about new products and brands from their networks

They like to see the humanization of a brand, brands are better suited when there is a distinct voice behind the handle to which consumers can relate

Bottom line people on Twitter want:

o

Information or news and they want it fast

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To connect with new people (or brands) with whom they can build personal and business relationships

What is a Stream and Timeline

Twitter stream is what each individual sees from the people they are following, otherwise known as home feed

Timeline is what you are saying on Twitter. If I were to look at http://www.twitter.com/leyla_a what you see is @leyla_a‘s timeline.

Twitter Basics

Twitter Basics

How do you form a Tweet?

A space = 1 character

Tweets cannot be longer than 140 characters including your Twitter handle – but your aim should be to keep your tweets at 120 characters.

120 character tweets will leave room for Retweets (or RT) by others. I will explain RTs later below.

If you want to speak to someone directly, but not privately, you would form the

tweet like: @leyla_a what are you doing today.

When you put the person’s handle in the first position of the tweet ONLY the people who follow both you and that person will see the tweet in their “stream”.

Anytime you send an @ reply everyone has the ability to see the tweet by navigating directly to your timeline or profile page but they will not see it in their stream unless they follow both the people in the conversation.

What does the @ symbol do?

The @ symbol is how you address people, talk to people, and help ensure they see your tweet. The @ symbol must be used before every Twitter name in order for that person to see the Tweet. Do not assume they will just see a mention in their stream.

What is a Retweet (http://support.twitter.com/entries/77606-what-is-retweet-rt)

A retweet is when you simply re-post exactly what someone else said in their tweet.

A retweet is a compliment, you want retweets, it means that others agree with, or want to share, your information

If you’re using the web version of Twitter, there is a button that you hit “Retweet” and it will regurgitate exactly what that person said in your timeline for all your followers to read

When you use the Twitter version of the RT, it will look like someone else is tweeting in your followers stream, they will see the other person’s avatar/profile pic, but there will be a symbol attached to their profile pic that

they will see the other person’s avatar/profile pic, but there will be a symbol attached to

Twitter Basics

Twitter Basics

What is a Twitter list?

Lists allow you to create groups where you can filter or file your followers.

Lists are limited to 500 people / handles.

You don’t have to be following someone in order to “list” them, you can list someone and not follow them.

Lists make it easier to sort though tweets when you’re following 1000s of people.

A suggestion would be to “list” someone as soon as you find, or follow, them so you don’t have to go back to do this once you have 100s or 1000s of people you follow.

What is a #Hashtag, what does it do?

You will see the hashtag used a lot and at first this will confuse you. Hashtags are a tagging system to aggregate topics. Hashtags are a way to sort tweets or categorize them and search tweets more easily. Or, a #hashtag can specifically be used for complete non-sense.

There are several ways people use the #hashtag

o

To create a subject matter that is more easily searchable

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If you’re speaking about something to specific to #Chicago you may want to use that a hashtag in case people are specifically searching for Chicago

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If you have an event, you want to create a #hashtag that is specific to that event so that people can follow a stream for that #hashtag, i.e., #BlogWorld

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If you have a particular discussion or “chat” that you want people to follow, you must create a #hashtag for people to follow, i.e., #journchat, #blogchat, #luxchat – those are all online chats that people follow at specified days/times

o

To express an obvious or more complex thought, i.e., #Fail #FailWhale are some you may see on Twitter

o

Comedy or self-use – people will create their own #hashtags to create a humorous effect, i.e., #hashtagmillionaire

How do people read Twitter?

Most people use a third party device to manipulate Twitter

Some other platforms include:

o

Hootsuite – the most comprehensive web based platform that has a free and a paid option. Hootsuite tracks statistics from your tweets and allows you to integrate analytics.

o

Tweetdeck – recently purchased by Twitter.

Twitter Basics

Twitter Basics

What is Twitter Search?

What differentiates Twitter search from Google or other search engines is that Twitter searches in real time and by order of authority. Your tweets are more powerful if they’ve been Re-tweeted, they may rise to the top of the Twitter search if they are more popular determined by re-tweet.

Twitter advanced search can be extremely powerful especially when you’re looking for tweets that are location based. This should be used by small businesses more often but it just is not utilized effectively by most.

See Twitter’s guide on how to best enter terms for their advanced search

http://support.twitter.com/articles/71577-how-to-use-advanced-twitter-search-

operators

How do I get followers?

Ahhh, the biggest question – How do I get followers? Here’s a list of “experts” who talk about this subject http://www.dailybloggr.com/2009/06/how-to-get-more-

followers-on-twitter-tips-from-10-experts/

There is no magic bullet, it takes time and effort but here are some tips:

o

Post to trending topics or trending #hashtags that are relevant to your subject matter (trending topics are displayed on the right hand side of the web version of Twitter)

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Get re-tweeted - say clever, or topical, things or things that people want to see in order for others to re-tweet you

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Follow people and they will follow you back – maybe

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Create lists and add people who may follow you to them, people often look to see who has “listed” them

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Add yourself to Wefollow.com

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Stay consistent, people want to see you tweet daily, multiple times daily, if they see that you have gone away, they will likely “unfollow” you (stop following you)

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Have a personality behind the handle, don’t just plug in tweets and go away

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Engage with others - @ reply people

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Have your twitter handle on your business cards and other places you leave your digital signature (your blog, website, when you leave blog comments)

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Engage and empower with others, its not just about you

Twitter Basics

Twitter Basics

What is a shortened URL?

You will see lots of tweets with links that are formulated from shortened URLs there are various services but the most popular ones are: Bit.ly Ow.ly or Ht.ly

Twitter has since created their own shortened URL t.co

http://support.twitter.com/entries/109623

The point is to save space because you only have 140 characters

You can also create your own vanity URL – but don’t this until you’ve investigated further, you may want to use the Ow.ly or the Ht.ly for tracking purposes.

Other Tools

http://www.Klout.com - the standards for Twitter Influence

http://www.hootsuite.com - the best 3 rd party tool for managing twitter

http://www.wefollow.com - a larger version of a Twitter list, you can list yourself and find others to follow based on tags

http://www.qwitter.com - helps you clean out people who stopped following you

http://www.manageflitter.com - helps you manage who is following you

Twitter Basics

Twitter Basics

FAQs

Q: Do more followers mean more action?

A: No. You’re better off having the right followers. If you’re topical, you want people who are interested in your topic following you. That will get you the most bang so don’t waste your time with auto-generated follow bots, etc.

Q: My friends cannot see all my @ replies in their stream, why?

A: Your friends can only see the @ replies in their stream that you send to them OR the @ replies you send to people they also follow. If they’re not following the person you are tweeting with, those tweets will not appear in their stream BUT they will appear in YOUR timeline. If your friends want to read all of your tweets, they have to go look at your profile (where your timeline lives publicly).

Q: What is a #failwhale?

A: Twitter’s icon for an outage is a graphic of a whale. When something goes wrong, people on Twitter say #fail – there came the term #failwhale.

Q: Sometimes I see “via” followed by a person’s handle what does that mean?

A: When you Re-tweet someone, you need to take care and RT them exactly as the tweet appeared in their original tweet. If this cannot happen, you use “via”. If you need to shorten or change a tweet you write the tweet and end it with via @leyla_a so that the author of the tweet is still credited.

Q: Is it OK for me to just jump into someone else’s conversation?

A: Yes, if someone is speaking publicly, it is fair game to jump in and say something. This doesn’t mean they will @ reply back to you, it just means you are not breaking any rules. Of course, you cannot always assume that people won’t get insulted, but Twitter is an open conversation and if they want the conversation to remain private, they should send DMs.

Q: Is there a correct way to add information to my timeline?

A: There is no right or wrong way to tweet but there are some people who believe that there are ways to achieve more success on Twitter. A nice ration would be 1/3 sharing links, 1/3 commentary and 1/3 conversation.

This procedure is for internal use only, not to be distributed outside of Catamaran. Standard

This procedure is for internal use only, not to be distributed outside of Catamaran.

Standard Operating Procedure for Social Media

Introduction

Catamaran is committed to providing clear, responsible messages that fundamentally serve to educate the public about the company. One way Catamaran communicates to the public is through social media networks.

Catamaran recognizes that responsible use of social media can benefit the health of our nation by empowering consumers with information. Social media also provides Catamaran with an opportunity to communicate its point-of-view on healthcare-related issues and share company announcements with media outlets, legislators, potential employees/partners and other relevant constituents.

Catamaran has developed these Standard Operating Procedures for Social Media (“Procedures”) to address the need to meet expectations of all end-users and provide a level of transparency on how Catamaran will interact with such end-users in these social media venues.

Scope

These Procedures apply to all Catamaran employees, contractors, consultants and vendors/agencies engaged in social media activities on behalf of Catamaran. Those engaged in such activities on behalf of the company are referred to herein as “Catamaran Representatives.”

All other Catamaran policies covering activities directed to clients, prospects, patients and consumers, including, but not limited to, all policies covering responses to off-label prescription inquiries and adverse events, as well as the full Catamaran Code of Conduct remain in effect.

A. Standard Operating Procedure for Catamaran Representative Social Media Commenting

1.

Purpose

This Standard Operating Procedure for Catamaran Representative Social Media Commenting sets forth the requirements for Catamaran Representatives participating in all social media activities. The purpose of this procedure is to ensure that Catamaran Representatives follow all Catamaran policies and procedures, as well as all statutory and regulatory provisions governing the conduct of Catamaran Representatives.

This procedure DOES NOT apply to a Catamaran Representative’s personal use of social media provided that both:

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ii. No references are made to Catamaran’s interests, including, but not limited to, Catamaran corporate entities or titles, Catamaran employees or personnel, or Catamaran products or technology.

Any Catamaran Representative violating this procedure will be held responsible by the company for their actions and the content of their statements, and may be liable for unlawful activities (including, but not limited to, defamation, libel, slander or improperly disclosing Catamaran confidential or proprietary information). This procedure does not prohibit any conduct or speech protected by applicable law.

2. Definitions

Social Media Property: For the purposes of this section A, Social Media Property is a website or digital practice allowing for user-generated content and interaction (i.e., Twitter, YouTube, LinkedIn or Facebook) that is not owned or controlled by Catamaran. Social Media Properties can come in a number of different forms. Examples of social media platforms to which this procedure applies include blogs, microblogs, social networks, and wikis.

3. Required Elements for External Social Media Posts

Catamaran Representatives are responsible for ensuring the truthfulness and accuracy of their social media communications. No statements made by Catamaran Representatives should be false, misleading or unsubstantiated. In accordance with the Catamaran Code of Conduct, discriminatory, intimidating, harassing or otherwise offensive language should not be used, and all communications must be free of defamatory language directed at any race, ethnicity, religion, sexual orientation, any physical or sexual characteristic, or any other protected classification.

3.1.Code of Conduct

It is the responsibility of all Catamaran Representatives to adhere to the Catamaran Code of Conduct in all social media communications.

3.2.Transparency

References to Catamaran in external social media posts by any Catamaran employee, contractor, consultant or vendor/agent whose official job responsibilities do not include making such communications on behalf of Catamaran must include the following disclaimer: “I am *an employee of+ *professionally affiliated with+ Catamaran Corporation. The statements or opinions expressed here are my own and do not necessarily represent those of Catamaran Corporation.”

4. Additional Required Elements for Catamaran RepresentativesPersonal External Social Media Posts (Those Conducted Outside of a Catamaran Representative’s Official Job Responsibility)

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Employees’ personal, non-company-owned social media channels cannot be affiliated with that employee’s Catamaran email address. For example, if an employee has a personal Twitter handle, the email address associated with that account must be a personal email address (ex. JohnSmith@Google.com).Using a company email address in association with a personal Facebook, Twitter or any other social media profile is prohibited.

These Procedures strictly prohibit personal social media statements about Catamaran products or services, including those in development, which make or imply product benefits, efficacy, refer to clinical trials, or make safety claims or otherwise implicate any regulatory or compliance rule, law or policy.

B. Standard Operating Procedure for Social Media Commenting on Catamaran-Owned Sites

1. Purpose

This procedure sets forth the requirements for allowing comments on Catamaran social media sites. The purpose of this procedure is to provide transparency to site users regarding Catamaran’s criteria for declining to publishing or removing comments, as well to set the proper expectations regarding the responses a user may receive in relation to said comments.

2. Definitions

Social Media Property: For the purposes of this section B, Social Media Property is a website or page within a third-party site (i.e., Twitter, YouTube, LinkedIn or Facebook) that is owned or controlled by Catamaran. Social media properties can come in a number of different forms. Examples of social media platforms to which these Procedures apply include blogs, microblogs, social networks, and wikis.

3. Required Elements on a Catamaran Social Media Property Where Commenting is Enabled

Regulations governing the marketing practices of pharmacy benefit management and Catamaran’s ethical policies may operate to limit what is permitted or appropriate to be posted on Social Media Property. It is Catamaran’s goal to provide site users with transparency as to whether specific comments are allowed on the Social Media Property. Where commenting is allowed on Social Media Property, it is Catamaran’s goal to provide formal guidance as to what constitutes an appropriate comment and the appropriate means of communication for reporting adverse events or contacting the company.

If comments are enabled on Social Media Property, Catamaran will provide the site visitor with an understanding of why Catamaran may remove posted comments. If the Social Media Property is set up to enable comments to be previewed before posting, Catamaran will provide the site visitor with an understanding of why Catamaran may or may not post a comment, as well as the expected length of time it will take Catamaran to review a comment before it may be posted.

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The guidelines set forth in Attachment A must be included on all Social Media Properties where commenting is enabled. The guidelines must be visible or accessible from the main page of any Social Media Property. Furthermore, Attachments B and C of these Procedures contain template responses that should be used when acknowledging the receipt of a user’s comment (when the Social Media is set up to enable comment review before posting) and removing or declining to post a user’s comment, respectively.

3.1 Comment Acknowledgment

If comments are posted directly to the Social Media Property without prior Catamaran

review and a response to a post is warranted, a response should be posted by a Catamaran Representative to the Social Media Property within 48 hours. It is at the discretion of Catamaran’s social media manager whether or not to respond to or remove a particular comment. If the social media manager decides that a response or removal is warranted, the response or removal must be done in accordance with this

procedure. If the user provides contact information via the comment, then notification of the comment’s removal should be provided to the user within 48 hours. Attachment

C contains a template communication that should be sent to a user whose comment has

been removed. If the user does not provide a means of contact, then notification to the user is not required.

If a Social Media Property is set up to enable Catamaran to review all comments

received prior to posting in order to determine whether or not the comments meet Catamaran’s site guidelines, as well as all applicable laws and regulations, an acknowledgement of the receipt of the comment must be provided to the site visitor. Attachment B contains a template communication to be used for such acknowledgments. This document should be sent using the applicable social network’s response tools, or if the social network does not have an existing automated response mechanism, the acknowledgment should be sent to the user via email within 24 hours of receiving the post. An acknowledgement is not required if the user does not provide a means of contact.

Catamaran’s marketing department will assess any comments held for review within 2 business days. If a comment is rejected, the user will receive a notification as outlined in Attachment C.

3.2.Comment Response

Catamaran should not respond to inquiries or comments regarding the use of another company’s product, and such comments should either be prohibited or removed from the Social Media Property.

If comments are allowed to be posted to a Social Media Property without prior review and a public comment includes an unsolicited request for off-label information, Catamaran’s public response should be limited to providing Catamaran’s contact information and should not include any off-label information. Furthermore, the response published by Catamaran should convey that the question pertains to an

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unapproved or uncleared use of the product and state that individuals can contact the regulatory department with the specific unsolicited request to obtain more information. The response should provide specific contact information for the regulatory department so that individuals can follow up independently with the department to obtain specific information about the off-label use of the product through a non-public, one-on-one communication. In addition to contact and disclosure information, a public response should also include a mechanism for providing readily accessible current FDA-required labeling, if any, for the product.

Any such response to an unsolicited off-label must be drafted and approved by a regulatory representative, rather than a member of Catamaran’s marketing/communications staff. Alternately, the post may be removed from the Social Media Property.

C. Sponsorship and Management

Susan Fleming, Catamaran’s Vice President, Marketing, sponsored the adoption of this Procedure and is responsible for communicating and providing appropriate guidance on its provisions. Susan Fleming is also responsible for periodic review and, where appropriate, revision of this Procedure.

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Attachment A Site Guidelines (Catamaran Branded Social Media Properties)

Pertains most specifically to Facebook

Thank you for visiting the [INSERT SOCIAL MEDIA PLATFORM HERE] page of Catamaran. We have set up this page to share with you news and interesting content about Catamaran. We welcome inquiries and comments from visitors 18 years of age or older to Catamaran’s *INSERT NAME OF SOCIAL MEDIA PLATFORM HERE] page.

Commenting Policy

We welcome you to join the conversation, and respect the rights of all users to voice their views and have a positive experience. We want to hear your viewpoints and opinions even if they are contradictory to ours. However, comments or posts considered inappropriate, inflammatory, disrespectful, off-topic, offensive, or promotional, will be removed. We may also remove comments that could be misleading or confusing, considered spam, contain copyright or other intellectual property violations, or are thinly disguised sales pitches for other products or services.

The following is a non-inclusive list of reasons a comment may be removed:

Vulgarity:

If a comment containing vulgarity is not caught by *INSERT SOCIAL MEDIA PLATFORM HERE+’s profanity filter before being posted, it will be removed. Vulgarity will also include any personal attacks or offensive statements directed at specific ethnic, racial, religious, age or gender orientation groups.

Product Discussions:

Please refrain from discussing Catamaran products or services or other companies. Catamaran is not responsible for any users’ comments other than our own; we must still abide by the regulations that govern our industry. We reserve the right to remove any comments that reference a product.

Medical Advice:

Catamaran always recommends consulting a physician or other medical advisors to determine what courses of treatment, if any, may be appropriate for you. Given the serious ramifications of unverified medical advice, it will not be allowed on our page.

Off-Topic:

Comments that do not directly relate to Catamaran or the topics currently being discussed or comments concerning ongoing legal or regulatory matters may be removed. If you have questions about this, please contact Catamaran at socialmediateam@catamaranrx.com .

Due to the nature of some of our sites, the commenting feature may be completely disabled, or there may be other circumstances that will require us to remove a comment. Please note that Catamaran reserves the right to delete any posting at its sole discretion. If you feel a commenting decision is unfair, please contact Catamaran at

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socialmediateam@catamaranrx.com with your comments or questions. If we feel that a response is warranted, we will do our best to respond to your comments within 24 hours.

Additional Information

We encourage you to respect fellow community members and follow

Catamaran provides the content on this page for informational purposes and for general interest only. The content available on this page is not intended to be a substitute for professional medical advice, diagnosis or treatment. You should not use the information on this website to diagnose a health problem or disease. It is important to always consult a physician or other medical advisors to determine what courses of treatment, if any, may be appropriate for you.

By using this site, you hereby agree not to rely on any information contained herein. Under no circumstances, including, but not limited to, negligence, shall Catamaran be liable for your reliance on such information, nor shall Catamaran be liable for direct, incidental, special, consequential, indirect, or punitive damages that result from the use of, or the inability to use, the materials on this page or the materials in any sites linked from this page.

The comments on this page come from the public and do not represent the opinions or positions of Catamaran, and Catamaran does not endorse or approve the contents of such comments. While Catamaran monitors the discussions or postings by others on its site, the company assumes no responsibility or liability arising from this dialogue. Catamaran is not responsible for any error, defamation, libel, slander, omission, falsehood, obscenity, profanity, danger or inaccuracy contained in any information within its site.

Information that is not personal to you or others (questions, comments, ideas, or suggestions) shall be deemed non-confidential and Catamaran can disclose such information for any purpose and through any means without any obligation to you. Catamaran will be free to use any ideas, concepts, or techniques obtained through such feedback for any purpose whatsoever, including, but not limited to, developing, manufacturing, and marketing products incorporating such feedback. If you have questions about our privacy or commenting policies, please feel free to contact us at socialmediateam@catamaranrx.com.

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Attachment B Comment Acknowledgement

This document is a template for an email for those people who comment on Catamaran Social Media Properties. This email acknowledgement of the receipt of the comment is intended for Social Media Properties that allow Catamaran to review all comments received prior to their posting.

To: [

From: [

Subject: Thank You for Commenting

RECIPIENT]

CATAMARAN REPRESENTATIVE

]

Dear: [

FIRST NAME

]

Thank you very much for taking the time to provide comments on [

SOCIAL MEDIA PROPERTY

SOCIAL MEDIA PROPERTY

DAYS/HOURS

SOCIAL MEDIA PROPERTY DAYS/HOURS

NAME OF CATAMARAN

NAME OF CATAMARAN X
NAME OF CATAMARAN X

X

]. We will do our best to review and publish your comments in [

], but we reserve the right not to publish comments that we believe do not meet

right not to publish comments that we believe do not meet NAME OF CATAMARAN SOCIAL MEDIA

NAME OF CATAMARAN SOCIAL MEDIA PROPERTY].

the commenting guidelines set forth on [

This is a one-time only email in response to your comments on [

NAME OF CATAMARAN SOCIAL

in response to your comments on [ NAME OF CATAMARAN SOCIAL MEDIA PROPERTY]. If you have

MEDIA PROPERTY]. If you have any questions or would like additional information, please

Sincerely,

Catamaran

Standard Operating Procedure for Social Media

Page 9 of 9

Attachment C Comment Response Declined/Removed

This is a template email that should be sent when Catamaran has contact information for a user and either (a) Catamaran has declined to post that user’s comment on a Social Media Property; or (b) Catamaran has removed that user’s comment from the Social Media Property.

To: [

From: [

Subject: Thank You for Commenting

RECIPIENT]

CATAMARAN REPRESENTATIVE

]

Dear: [

FIRST NAME

]

Thank you very much for taking the time to provide comments on [

SOCIAL MEDIA PROPERTY

SOCIAL MEDIA PROPERTY
SOCIAL MEDIA PROPERTY
SOCIAL MEDIA PROPERTY

]. Due to the nature of the comment, we [

IT/HAVE REMOVED THE POST] at this time.

NAME OF CATAMARAN

ARE UNABLE TO POST

For more information, please view our commenting guidelines set forth at [

NAME OF
NAME OF
please view our commenting guidelines set forth at [ NAME OF CATAMARAN SOCIAL MEDIA PROPERTY]. If

CATAMARAN SOCIAL MEDIA PROPERTY]. If you have any questions or would like additional

information, please contact us at socialmediateam@catamaranrx.com.

Sincerely,

Catamaran