Presented to: Sir

Ali Khan


Abdullah Noor Anis Ali Danish Jawaid Rasool Farjad Iftikhar Haris Shahbaz Usman Riaz

Table of Contents INTRODUCTION............................................................................................................................3 TELENOR PAKISTAN...................................................................................................................8 Weaknesses....................................................................................................................................16 GRAMEEN PHONE BANGLADESH..........................................................................................26 DIGI Telecom Malaysia.................................................................................................................32 TELENOR......................................................................................................................................37 Grameenphone ..............................................................................................................................38 DiGi Telecommunications.............................................................................................................40 ANNEXURES ...............................................................................................................................42



elenor is the largest provider of telecommunications services in Norway, and has substantial international operations with over 174 million subscribers worldwide. Telenor started off in 1855 as a state-operated monopoly, named Telegrafverket as a provider of telegraph services. The first ideas for a telegraph were launched within the Royal Norwegian Navy in 1848, but by 1852 the plans were public and the Parliament of Norway decided on a plan for constructing the telegraph throughout the country. Over the past 150 years, the telecommunication sector has played an important role in the development of modern Norwegian society. In 1994, the Norwegian Telecom was established as a public corporation. In December 2000, the company was partly privatized and listed on the stock exchange. This transformation took place as a gradual adaptation to increasing competition in the Norwegian telecoms market after deregulation in the 1990s, with free competition for all services from 1998. Telenor has successfully defended its strong position in the Norwegian market. Telenor is a pioneer in mobile communications. Mobile telephony services were introduced in Norway in 1966, as a fore runner to the NMT system which came in 1981, and third generation mobile network, UTMS was introduced in 2004 commercially.


Their vision is simple: Telenor exists to help customers get the full benefit of communications services in their daily lives. As they say “We're here to help”.

Make it easy They are practical. They don't complicate things. Everything they produce should be easy to understand and use. As they aim to make the customer’s life easier. Keep Promises Everything they provide should work, or if it doesn't, we're here to help. We're about delivery, not over promising, actions not words. Be Inspiring They are creative. They strive to bring energy to the things they do. Everything produced by them should look good, modern and fresh. Be Respectful Acknowledging and respecting local cultures. They do not impose one formula worldwide. They believe loyalty has to be earned and can be done by making themselves a part of the culture.

Services of telenor

These are the main services they provide to consumers and enterprises around the world:

Voice: Talk on the phone. From fixed-line to mobile or IP telephony, Telenor enables people to talk to each other using fast and reliable networks throughout the world. Telenor provides fixed voice communication services in three Nordic countries and mobile voice in 14 countries across Europe and Asia. Data: Internet and broadband. They we offer fixed-line data services (e.g. ADSL and fibre-optic communications) in the Nordic countries, and mobile data services (e.g. mobile broadband, GPRS, UMTS) in 13 countries. Content: TV services and mobile content. Telenor offers TV services via cable, digital terrestrial and satellite networks in four Nordic markets. In several markets we also offer mobile content services (e.g. ring tones, music, movies, sports, and mobile TV). Other services: these include a wide range of telecom-related services, and the service portfolio varies from country to country. In several markets they provide Net-centric services like IT security to consumers and enterprises and machine-to-machine (M2M) services for enterprises.

Organizational structure


Nordic countries: Denmark. Malaysia. Pakistan. Russia. In our project the countries that we would be focusing and analyzing on are: • Pakistan • Bangladesh • Malaysia . Serbia and Ukraine. Norway. Central and Eastern Europe: Hungary. Montenegro.Global presence The major part of our business is organized in three regions covering 14 countries: • • • Asia: Bangladesh. Sweden and Finland. Thailand and India.

TELENOR PAKISTAN Telenor acquired the license for providing GSM services in Pakistan in April 2004. Upon the successful set up of our LDI unit. with regional offices in Karachi and Lahore. Telenor is proud to build mobile communication infrastructure in Pakistan and looks forward to combining its experience in mobile technology with the local Pakistani high level of competence. Telenor will fulfill the license requirements and provide superior quality coverage. Instaphone. Ufone. made the first official TP international call to Norway on January 27. The official opening was held in Islamabad with the President of Pakistan General Pervez Musharraf as the guest of honor and a Telenor delegation headed by CEO Telenor Jon Fredrik Baksaas. Telenor’s primary aim is to offer top quality mobile services and promote healthy competition in the mobile market. . and has launched its services commercially in Islamabad. The company has covered several milestones over the past eleven months and grown in a number of directions. Malaysia and Bangladesh. On March 23. Telenor Pakistan is 100% owned by Telenor ASA and adds on to its operations in Asia together with Thailand. Telenor Pakistan launched its operations in March 2005 as the single largest direct European investment in Pakistan. The license terms stipulate that by year 4. 2005 Telenor started its services in Lahore. 2005 and now is the 2nd largest service provider in Pakistan. The company has crossed many milestones and grown in a number of directions. Tore Johnsen CEO and President of Telenor Pakistan. making Telenor Pakistan a leading telecom operator of the country. allowing its subscribers to exchange voice and data with subscribers on all active mobile networks including Paktel. Faisalabad and Hyderabad. Mobilink and Warid. Rawalpindi and Karachi on March 15. Telenor will be launching its services in other cities as per the roll out plan. Telenor has its corporate headquarters in Islamabad. setting precedence for further foreign investments in the telecom sector. CTO. Telenor has successfully signed interconnect agreements with all four incumbents during December 2004. and Kjell Nordbo. Telenor will cover 70% of Pakistan's 297 administrative Tehsil headquarters.

with coverage reaching deep into many of the remotest areas of Pakistan. 0345. 0346 and 0347. Telenor has a strategic alliance with Nokia Siemens Networks for expansion in Pakistan. In addition the company holds a license to build and operate a mobile network in Azad Jammu and Kashmir (AJK) and the Northern Areas. In the most difficult terrains of the country.500-plus direct and 25. allowing access to high-speed Internet and data services. License and network Telenor Pakistan currently holds nationwide GSM 900/1800 licences. making it the 2nd largest network in Pakistan.000 retail outlets.Telenor is the fastest growing mobile network in the country. After launching EDGE in August 2006.000-plus indirect employment opportunities. It has a network of 23 company-owned sales and service centers. Telenor currently has these dialing codes. at times Telenor is the only operator connecting the previously unconnected. Products The products that telenor is offering to its customers come under three of its brands: • Telenor talkshawk • Djuice • Telenor persona • Easy paisa Futher these brands can be divided into two categories of prepaid and postpaid. more than 200 franchisees and some 100. 0342.000 cell masts throughout Pakistan. . Coverage Telenor covers a total of coverage area in more than 3000 cities. making it the 2nd largest GSM service provider in Pakistan. from the hilly northern areas to the sprawling deserts in the south. Now telenor is operating worldwide in 14 countries with more than 174 million people using their services. It has GPRS service and EDGE service across its network in Pakistan. towns and highways throughout Pakistan. Telenor Pakistan also holds a Long Distance and International (LDI) licence under which it provides nationwide and international call services. Telenor Pakistan has more than 5. creating 2. Telenor is spread across Pakistan. 0343. 0344. Telenor Pakistan has the country's widest EDGE coverage.

with charges for every minute call is R. The smartest package to call any network. The packages that talkshawk has to offer to its customers are: • Talkshalk A1 Telenor talkshawk A1 is an amazing package with amazing call rates. flexible loading of air-time.Prepaid Packages: Talk shawk Telenor talkshawk is the most famous among the telenor products. the product is a prepaid connection with various conveniences. high value content and GPRS products. The talkshawk connection is prepaid connection for its subscribers. freedom to recharge through Easyload. for making calls to any network at the cost of 63 paisa/ 30 sec. A package with simple and economical call rates. • Talkshalk Har Second Is a package that is offering its customer to make cheap calls by charging them 3 paisa per second and free calls for FnF. freedom to recharge through Easyload and a lot more.5. . customers have the freedom to avail unlimited validity throughout the year. • Talkshalk Har Minute With Telenor's talkshawk Har Minute. • Talkshawk 63 Another facility being provided to its consumer by telenor.s1. anytime with amazing call rates. Consumers with this package can make cheap local and international calls to FnF.

0. With djuice Din Raat subscribers will be able to talk to their 5 friends & family numbers for just Rs. The other packages that djuice has to offer to the customers are: • Djuice Jaagtay Raho The best package plan to call your Friends & Family numbers just got better – a whole lot better! Djuice presents djuice Jaagtay Raho – the best way to stay in touch with your Friends & Family! With djuice Jaagtay Raho you can call your F&F numbers for FREE* all night long! Not only that. The professional lives of the subscribers are benefited with the persona cellular connection. this is telenor’s international youth brand and was first launched in Norway. 3. Ukraine. managers and executives. having launched in march 2005. • Djuice Din Raat Djuice introduces ‘Din Raat’ – a package which provides customers the benefit of talking to their friends and family numbers day and night at the lowest rates. since then this product is attracting youth with different services innovative in nature. Persona is a postpaid connection and is giving the consumers with instant connectivity. simple and uncomplicated biling and a host of value added services with EDGE for the first time in Pakistan and international roaming for the executives in almost 125 countries.5+tax/Hour* Postpaid Packages: Persona Telenor is offering a great product deal for the business. you can still use the very attractive day time rate of Rs. Since then it has rocked in Sweden.Djuice Djuice is another telenor’s product. Persona offers various packages to its consumers: • Persona EASY . hungary and Bangladesh. Pakistan is the addition to djuice family.5+tax/30 sec to call the same F&F numbers.

In fact people without mobile phones can equally enjoy our products. So now everyone can use our services from anywhere and anytime. easypaisa is not just limited to Telenor subscribers.• • • Persona SIMPLE Persona FREE Persona Karoobar (Aimed at Business owners) Easy paisa Telenor Pakistan has always been a pioneer in innovative services. it’s available for all mobile users. receiving money from abroad etc. sending/receiving money within Pakistan. Telenor Pakistan has partnered with Tameer Micro Finance Bank to introduce branchless banking for the first time in Pakistan. For easypaisa. The innovative product umbrella of easypaisa will give you complete convenience and empowerment that you have always wanted in life. Any person can use easypaisa services by visiting their nearest easypaisa authorized shop. Telenor Franchise. Telenor provides many value added services to the customers: Gprs MMS Smart share Missed call alert Wap portal Call forwarding Wap Easy load SMS International direct dialing Conference calling Caller line identification Regulatory framework . Telenor Sales & Service Center or Tameer Microfinance Bank branch. easypaisa is the easiest way to conduct your financial transactions whether they are related to paying your utility bills. No longer do people have to travel long distances and wait in long queues at Post Offices or Banks or be constrained by limited working hours. easypaisa’s new products and services will make life more convenient for people all across Pakistan. Currently easypaisa is starting with utility bill payments with many other products to be available soon.

PTA's functions include: • To regulate the establishment. PTA has its headquarters at Islamabad and zonal offices located at Karachi. Licensing . Rawalpindi and Muzaffarabad. in an open equitable. Under Telecom Reorganization Act 1996. efficient. except subject to the exclusive right of the company in basic telephone service. • To promote the availability of a wide range of high quality. All of its decisions and determinations are made promptly. • To promote and protect the interests of users of telecommunication services in Pakistan. Lahore. The Pakistan Telecommunication Ordinance 1994 established the primary regulatory framework for the telecommunication industry including the establishment of an authority. Telecommunication (Re-Organization) Act no XVII was promulgated in 1996 that aimed to reorganize the telecom sector of Pakistan. It encourages. • To promote rapid modernization of telecommunication systems and telecommunication services. Pakistan Telecommunication Authority (PTA) was established to regulate the establishment.Pakistan Telecommunications Authority Pakistan telecommunication authority (PTA) is a Pakistani government agency responsible for regulating telecommunications in Pakistan. Quetta. and The interest of users of telecommunication services are duly safeguarded and protected. operation and maintenance of telecommunication systems and provision of telecommunication services in Pakistan. cost effective and competitive telecommunication services throughout Pakistan. Thereafter. All applications made to it are disposed of expeditiously. • To investigate and adjudicate on complaints and other claims made against licensees arising out of alleged contraventions of the provisions of this Act.cPeshawar. and the provision of telecom services. Responsibilities • • • • • • Rights of licensees are duly protected. the rules made and licenses issued there under and take action accordingly. • To perform such other functions as the Federal Government may assign from time to time. The persons affected by its decisions or determination are given a due notice thereof and provided with an opportunity of being heard. fair competition in the telecommunication sector. • To receive and expeditiously dispose of applications for the use of radio-frequency spectrum. consistent and transparent manner. • To make recommendations to the Federal Government on policies with respect to international telecommunications. operation and maintenance of telecommunication systems. provision of support for participation in international meetings and agreements to be executed in relation to the routing of international traffic and accounting settlements. non discriminatory.

started its operations in 1994. and functions of the SECP. In addition to providing advanced . To achieve this objective. The SECP has also been entrusted with oversight of various external service providers to the corporate and financial sectors. 1997. This Act institutionalized certain policy decisions relating to the constitution and structure. Competitor analysis Telenor is facing competition from four network operators operating within the country: • Mobilink • Ufone • warid • Zong We will be giving a brief background on each company with its strengths. The challenge for the SECP has amplified manifold with its increased mandate. The 3G mobile licenses will have conditions for rollout obligations under which licensees will have to ensure 3G mobile services in metropolitan cities within 18 months of the grant of License. PTA has completed the framework for 3G Mobile Phone Operations in Pakistan. weaknesses. Recently.a base of over 31 million and growing. nonbanking finance companies and private pensions. In this connection. The SECP became operational in January 1999 and has come a long way since then.PTA. a subsidiary of Orascom Telecom. has given number of Mobile. both the postpaid (Indigo) and prepaid (JAZZ) brands are the largest brands of their kind in the Pakistan cellular industry. Mobilink offers exclusively designed tariff plans that cater to the communication needs of a diverse group of people. MOBILINK Mobilink GSM (PMCL). credit rating agencies. It was initially concerned with the regulation of corporate sector and capital market. surveyors etc. including chartered accountants. corporate secretaries. its mandate has expanded to include supervision and regulation of insurance companies. from individuals to businessmen to corporate and multinationals. licensees will require to provide performance bond to ensure the 3G mobile rollout obligation. thereby giving it administrative authority and financial independence in carrying out its regulatory and statutory responsibilities. Compared to our competitors. brokers. and has become the market leader both in terms of growth as well as having the largest customer subscriber base in Pakistan . Fixed Line licenses to operators for services in Pakistan. we offer both postpaid (Indigo) and prepaid (JAZZ) solutions to our customers. Mobilink pride itself on being the first cellular service provider to operate on a 100% digital GSM technology in Pakistan that also provides state-of the-art communication solutions to its customers. opportunities and threats. Securities and Exchange Commission of Pakistan The Securities and Exchange Commission of Pakistan (SECP) was set up in pursuance of the Securities and Exchange Commission of Pakistan Act. powers. Over time.

With an ARPU of $ 1. with 4341 cell sites and over 283 franchises. • • • • • • Strengths Market leader Largest network share Strong brands Strong media presence Can charge premium for quality High quality products Opportunities Extensive rural market presence Geared for 3G Presence in international financial market Able to hire cream resources from market New Revenue streams Weaknesses • • • Most exposed to loss of customers Billing issues & hidden charges Internal bureaucracy Threats Industry reaching maturity Higher probability of churn in then industry Customer loyalty low in the industry Price war can hit more • • • • • • • • • WARID TELECOM Warid Pakistan launched its services in May 2005. currently Warid Telecom has 16.83 . Within 80 days of launch Warid Pakistan claims to have attracted more than 1 million users. 000+ cities and towns nationwide as well as over 130 countries on international roaming service. It is ranked as the fourth largest operator in Pakistan. According to Pakistan Telecommunication Authority. which is why it covers10. At the same time.19 million subscribers as of December 2010. Warid Pakistan claims it has the largest "postpaid" subscriber base in Pakistan.voice communication services that makes the lives of millions that much easy. Mobilink places high importance to its coverage. we also offer a host of value-added-services to our prized customers. Products include attraction for both prepaid and postpaid users at reasonable packages. • • • • • Strengths Price perception Postpaid base Government links/influence Affinity partners (BAL) Owned Backbone Infra • • • • Weakeness Dis-organized team Weak distribution structure Limited telecom experienced management Low marketing • Opportunities introducing iphone to attract high end • threats Market reaching maturity .

towns and across all major highways of the country. The company commenced its operations.2/ month • • • • Strengths Ufone has network coverage in more than 750 cities. Opportunities . New year etc Call rates from u fone to u fone is very cheap but to other networks its rates are expensive. it has 4893 cell sites as reported by PTA and over 362 franchises and annual revenue per user of $2.97 million as of decemeber 2010. The company commenced its operations under the brand name of U fone from Islamabad on January 29 2001. Christmas. under the brand name of Ufone from Islamabad on January 29 2001. After the privatization of PTCL. U fone expanded its coverage and has added new cities and highways to its coverage network. Was established to operate cellular telephony.• • market Synergies with (BAL /Wateen ) Brand revamping group companies • • • Socio/economic indicator PTA regulations HR (FnF) Ufone Ufone GSM is a Pakistani GSM cellular service provider. U fone is now owned by Etisalat. Its coverage on Southern part of Pakistan is quite good but in northern areas its coverage is a bit poor. Is on the third position in market share with Ufone has a subscriber base of 18. PTML is a wholly owned subsidiary of PTCL. Ufone provides International Roaming facility with more than 150 international operators across 79 countries. Strong marketing • • • Weaknesses U fone also face problems and its network get jammed on special occasions like Eid. It is one of six GSM Mobile companies in Pakistan and is a subsidiary of Pakistan Telecommunication Company.

• • • As in Pakistan Youth is almost the 50% of the population so Ufone can take advantage of this demographic situation and should introduce more and more services and packages that attracts youth towards it. trend setting customer service and an unmatched product offering which will redefine rules of the game and establish. • • • • • Threats As U fone is cellular company and there is cut throat competition among cellular companies in Pakistan. It is meant to empower and liberate the people of Pakistan in every nook and corner of the country. By the arrival of China Mobile Company (Zong) in cellular industry of Pakistan the U fone and other companies now have to face the severe competition. U fone have to develop strategies to counter their strategy and to survive in the market. Like telenor. It will become a part of their hearts. There are 4 other companies also working in Pakistan so U fone would have to face some growing competitive pressures. The core essence of ZONG is to allow people to communicate at will. That will affect the company’s profitability in the long run. and capture the market who want to access money anywhere and anytime. their minds and bring about a change in their lives that every one desired but few thought would be possible. The current recession in market is not good for any kind of business including telecommunication. Pakistan is facing some serious economic problems now days so that would also effect U fone. As Zong is introducing some various attractive packages of both SMS and calls to attract customers. Zong has 4688 cell sites throughout the country . without worrying about tariffs. ufone should also introduce mobile banking. U fone penetrated in the market from 2005 to 2006 quite rapidly but since then it is experiencing a bit slower growth. It should also introduce some packages for internet users and mobile phone users who would like to use interent on the phone but hesitate because of high rates on mobile if it do so then many people will switch from other networks towards it. capacity issues or congestion. ZONG will be supported by ground breaking communications. network coverage. Telenor is giving higher rumenration to its employees as compared to U fone so many of its skillful and competent employees are going there. ZONG Zong is the first International brand of China Mobile being launched in Pakistan.

but at the same time they are also losing the existing subscribers in favor of other operators. market share is termed to be a strong parameter to show degree of competitiveness in the sector. Strengths • • • • • China mobile financial strength Clear strategy to achieve market share Long term vision for profitability Decent brand China – Influence on government • • • • Weaknesses Perception of china “Cheap” Lack of international management experience Time of entry – 5th operator issues with distribution structure In 2010 Mobilink was this year whereas the rest of the operators show increase in their market share.Market Share In highly competitive sector. Telenor has the second highest share in the market (22. . For a long time. Thus. better options and attractive facilities like MNP.2%) in terms of subscribers followed by Ufone (21%) and Warid (19%). both in terms of subscribers and revenues with rest of the operators. the companies are adding new subscribers. though Mobilink still holds highest share. Now subscribers have more choice. Mobilink is the market leader but with new operators settling in and addition of ZONG in the local market has changed the market share structure. Mobilink remained the market leader with a significant difference.

5mn subscribers Telenor covers a total of coverage area in more than 3000 cities Financial strength Global operator .Strengths Telenor Pakistan has attracted over 22.

Strong and effective marketing Maintaining substantial growth in revenue Employee loyalty (HR) Brand consistency Excellent coverage and distribution Contract with siemens and nokia Brand image of quality Weaknesses “non-pakistani” top management Low profit margin due to low rates Poor signals/ signal droping .

Opportunities Geared to challenge No. Mobile number portability Threats Geo/socio/economic/political factors Religious oppositions Irrational behavior of the industry Rolling customers Wireless technology at boom . 1 position Employer of choice The 3g part of the business Offering phone packages to customer.

Porters 5 Forces Model .


Every organization uses different kind of methods and techniques for hiring the people. For this reason hiring of the people from different sources is very necessary and important on its side. After the approval of the manager of human resource department. Internal recruitments Internal recruitment stands for the recruitment within the organization. from other For the external recruitment first the need for the new employment is created or if it is being demanded by any department. They perform different kind of steps in this category. In human resource language we can say that. This is a more of a human approach to managing resources. Human resource department first identifies the need of that job. different methods they adopt for the external recruitment are as follows: • Newspapers • Official website . the focus is more on getting work done by breeding a casual environment. where the CEO. Directors. the same privileges and an open level of communication that is applicable at all levels. as they are newly established business they do not have any kind of internal recruitment still they are focusing on hiring the people from outside.Human resource analysis Telenor Pakistan has over 2500 permanent employees and seeks performance from them by implementing work structures that go beyond the usual forms of bureaucracy and multi-layered channels of communication. VPs. particular its expenses in hiring that employee(s). Managers. External recruitment External recruitment stands for the recruitment of the employees source/externally. There is a true sense of equality at the organization. People are most valuable assets for any organization Different methods they are using for hiring their employees are as follows. time required for its training and orientation in Telenor Pakistan. where comfort is a prime driver for achieving difficult targets. where their comfort levels are considered as key contributors to their levels of productivity. Recruitment and selection An organization always formed with two or more than two people. Because its (recruitment/selection procedure) performance further leads the organization to success or failure that how they are recruiting people whether it from within the organization or outside the organization. Executives and Officers all share the same work space.

Panel of HR and line management carries out competency-based interviews focusing on functional skills and managerial and supervisory skills.Selection After a substantial amount of applications have been received. skills and abilities of the individuals. Telenor believes every individual has a set of quality’s which if polished would create a greater result. This is done by carefully going through all the application and by giving different weightage to the following criteria ➢ ➢ ➢ ➢ ➢ ➢ ➢ Quality of early schooling Grade obtained Extra Curricular activities Overseas travel and education Age Target University Relevant experience The HR Department then issue call letters to the short listed candidates along with blank application forms by Date. After the preliminary interview is cleared people applying for different jobs are tested in different ways. Methods for training: . Telenor Pakistan is providing training to employees where the company feels there is a gap in performance. The following management competencies are assessed by a panel of cross functional assessors in the case of management selection: • • • • • • Communication skills Resource management Rational decision making Influencing Creative thinking Business development Training and Development Training and development involves improving the knowledge. A continuous training is conducted inside telenor to improve the performance of the employee. time and venue for the preliminary interview is advised and candidates are asked to bring along completed application forms. the HR managers again work together to shortlist the applications.

The incentive systems at Telenor are part of the effort to motivate employees to meet Telenor's principal goal of optimising shareholder value. The system has both a short. employees of Telenor also have Christmas holidays. bonuses. through introducing annual bonuses as well as share and options programmes.On job training Telenor provide the on job training during the duty hours. Telenor also offers benefits for maternity leave these are additional holidays. where wages. Extra holidays are a benefit of all employees at Telenor. options and other benefits are comprehensively evaluated. In addition. the incentive systems also contribute by helping to retain and develop the strategic expertise in the Group and attract new expertise.term and long-term perspective. Additional to the stipulated five weeks. wages. The incentive systems for managers and key personnel at Telenor are based on an overall compensation principle. which is totally about the job instructions Coaching Telenor provide the coaching facility to its employees for their training like training in the call center and in other official matters. options and shares programmes as well as other forms of benefits. Eid holidays and two extra days off. Compensation and Benefits Telenor wants to reward the efforts of qualified employees through bonus schemes. GRAMEEN PHONE BANGLADESH Overview .

Starting its operations on March 26. 1996 in Bangladesh by the Ministry of Posts and Telecommunications and it launched its service in March 26. Presently. Over the years. and all other zones are Remote Zones. mobile phones are spreading rapidly throughout the country. of which. The zone in which a subscriber is registered with GrameenPhone is that subscriber's Home Zone. Grameenphone is now the leading telecommunications service provider in the country with more than 23 million subscribers as of December 2009. Grameenphone has always been a pioneer in introducing new products and services in the local market. The other 10% shares belong to 10% to general retail and institutional investors. Grameenphone was offered a cellular license on November 28. 1997 on the Independence Day of Bangladesh. a little over one million are fixed-phone users and the rest mobile phone subscribers. more than one in three telephones in Dhaka and Chittagong are mobiles. it has introduced an effective and user-friendly mobile phone network which has a positive impact on the lifestyle of the people of Bangladesh. the Independence Day of Bangladesh. GP was the first company to introduce GSM technology in Bangladesh when it launched its services in March 1997. Network With the initiative of GrameenPhone. 1997. A huge portion of Bangladesh is under GrameenPhone's coverage now. In the midst of lack of communication means. Sylhet Zone. Grameenphone has come a long way.8%). Currently GP is operating in all six zones. and Grameen Telecom Corporation (34.2% ). Khulna Zone. the largest telecommunications service provider in Norway with mobile phone operations in 12 other countries. Chittagong Zone. It is a joint venture enterprise between Telenor (55. Barisal Zone and Rajshahi Zone.GrameenPhone is the largest mobile phone company in Bangladesh. Today. Products and Services Available for Sales . a nonprofit sister concern of the internationally acclaimed micro-credit pioneer Grameen Bank. there are about 50 million telephone users in the country. GrameenPhone's network is divided into six zones according to the divisional borders: Dhaka Zone.

Though the major issue is handling such a gigantic pool of employees . Grameen HR division has to look over all types of employees. Battery etc) Services • Public Phone Activation Value Added Services: • • • • International Roaming EDGE Voice Mail Services Text Messages Bill Payment You can pay your post paid bill of any amount at any Grameenphone Center Human Resource Grameen is a huge organization consisting more than 5000 employees. There are four types of employee: Regular. Contractual. HR division can work in several sectors with those employees. Part Time and Internee.Pre-Paid • • Smile djuice Post Paid • xplore Recharge • • Flexi-Load Scratch Card Hardware • • • Genuine Handsets GPRS and EDGE Modem Accessories ( Charger.

Market Competitors . 2001. Regulatory Authority Bangladesh Telecommunication Regulatory Commission (BTRC) Bangladesh Telecommunication Regulatory Commission (BTRC) is an independent Commission established under the Bangladesh Telecommunication Act. 18 of 2001) published by the Parliament in the Bangladesh Gazette. BTRC started functioning from January 31. 2001 (Act no.where any process can be bewildered where there is not enough internal resource. extraordinary issue of April 16. 2002. Sometimes the total process can be injudicious.

SWOT Analysis Strengths • • • • • • • Good owner structure Availability of backbone network Market leader Skilled human resource Brand name Financial strength Largest geographical coverage Weaknesses • • • Different departments not working together Poor interconnection with bttb Not good enough public relations .

• arrogance Opportunities • • • • • Unmet demand Possibility of further network expansion Increasing interconnection with BTTB Favourable Regulatory authority Possibility of interactive products & services Threats • • • • Introduction of BTTB mobile phones Aggressive marketing by competitors Possibility of new entrances using GSM Technology Better relationship of competitors with regulatory body .

making DiGi is the first in Malaysia to deploy a 14. Innovation and Services In a market where subscriber penetration is levelling off and competition is growing. Mobile broadband services have now been launched. Outside the 3G broadband coverage areas.4Mbps network. and a 3G license was obtained in 2007. DiGi has managed to continue to grow. DiGi is committed to a sustainable business that is financially and ecologically responsible to all stakeholders.7 billion. Telenor holds a 49 per cent ownership interest in DiGi. The headquarters of DiGi are located in Shah Alam. Here are some of the reasons: . DiGi has received a multitude of awards for its innovation and services.DIGI Telecom Malaysia DiGi was first in Malaysia to launch and operate a fully digital cellular network in 1995. subscribers will automatically enjoy stable mobile and Internet connections on the widest EDGE network. DiGi’s revenue more than doubled to approximately NOK 8. Through its corporate initiative. a public listed company. Deep Green. Licences and Network DiGi currently holds a licence for operation of a GSM 1800 network across the entire country. In the last five years.

affordability of services and service availability. Consumer protection. A study conducted by Deloitte for Telenor in 2007 found that the mobile industry in Malaysia contributed MYR 21.Regulatory Authority Regulatory Authority The Malaysian Communications and Multimedia Commission (MCMC) The Malaysian Communications and Multimedia Commission (MCMC)or Suruhanjaya Komunikasi dan Multimedia Malaysia (SKMM) is the regulator for the converging communications and multimedia industry in Malaysia. . broadcasting and on-line activities. At the time it was created its key role was the regulation of the communications and multimedia industry based on the powers provided for in the Malaysian Communications and Multimedia Commission Act (1998) and the Communications and Multimedia Act (1998). representing 3. It has also created employment for 51. The Malaysian Communications and Multimedia Commission is also charged with overseeing the new regulatory framework for the converging industries of telecommunications. as well as the development and enforcement of access codes and standards. enforcement of license conditions for network and application providers and ensuring compliance to rules and performance/service quality. which includes the promotion of competition and prohibition of anticompetitive conduct. Selangor. and the administration of numbering and electronic addressing. The rapid development of the mobile communications industry in Malaysia has brought widespread economic benefits to the economy.3 billion to the national economy in 2007. Pursuant to these Acts the role of the Malaysian Communications and Multimedia Commission is to implement and promote the Malaysian Government's national policy objectives for the communications and multimedia sector. a tailor-made subscription for young people. It also includes licensing. is located. TRICAP. TRICAP has an R&D team and cooperates with companies across the entire Group and with local labs and scientific communities.000 Malaysians.DiGi has introduced simple ideas like One Low Flat Rate for anyone on any network anytime and Fu-Yoh!. the development and enforcement of technical codes and standards. Technical regulation. Its main headquarters at Cyberjaya. Social regulation which includes the twin areas of content development as well as content regulation. includes efficient frequency spectrum assignment.DiGi is improving sales and services through system automation and empowerment of its staff.7 per cent of the total Gross Domestic Product (GDP). Economic regulation. Malaysia is also where the Telenor Research & Innovation Centre Asia Pacific. the latter includes the prohibition of offensive content as well as public education on content-related issues. which emphasises the empowerment of consumers while at the same time ensures adequate protection measures in areas such as dispute resolution.

Maxis lead the mobile market with 10.5 million subscribers and a 40 per cent market share.3% Maxis 41% Celcom30. while DiGi Telecommunication had 6. Market Share Mark etS hare Digi 25.7% U-Mobile2.Corporate Responsibility DiGi's philosophy is to drive sustainability into every aspect of our organisation in a responsible manner and this includes extending the benefits of our business to as many as possible.89 million subscribers. Corporate responsibility is an integral part of the way we operate: • Empowerment through access • • Climate Change Community Engagement Subscribers According to 2009 statistics Digi telecommunication Malaysia is the not a huge mobile operating company when it comes to subscribers. Celcom had 7. The statistics tell us that.64 million subscribers.9% .

Human Resource The approximate total number of employees working at Digi Telecommunications is 1500 Common Job Titles Engineer 14% Associate 9% Senior Engineer 8% Senior Consultant 7% Median Age 33 years Gender: Male 55% Female 45% Products Postpaid • Digi Business • • DG30 Plan Digi I love Savings Prepaid • Digi Prepaid [So Easy] Reload • • • • Flex e load Talktime transfer Automatic reload Reload coupons Value Added Services • • • • Digi Internet Intl Roaming Voice mail service Mobile Lifestyle .

with a 61% stake) Rising ARPU and MOU contribute to strong revenue growth. yet to break 1mn barrier unlike competitors – could be aided by the launch of mobile number portability in Q308 GSM/EDGE network expansion likely to yield marked increase in subscriber numbers in rural areas Launch of mobile TV services could boost mobile data revenues • • Threats . compared to rivals Celcom and Maxis who are building up a strong regional presence growth. • • Opportunities • • Growing portfolio of non-voice services likely to yield substantial revenues Greater focus on postpaid subscriber growth.Payment • • • • E-billing Auto payment Via Mobile phone SWOT Analysis: Strengths • • Major international backer (Telenor. still lags well behind rival operators in a market that is witnessing a slowdown in growth Blended ARPU levels lowest in marketplace Dependence on domestic market at a time of reduced growth in Malaysia. up by 13% y-o-y as of Q208 Weaknesses • Despite good performance over the year.

• • • • 2008 • • The number of subscribers in 2008 has increased by 4. partially offset by lower ARPU. The CAPEX which is the capital expenditure increased compared to 2006 by 50. • . ARPU decreased by 13% in local currency and 27% in NOK as both average usage and prices declined due to increased competition and the general economic slowdown in Pakistan. Total revenues in local currency more than doubled mainly due to the increase in subscriptions. EBITDA also improved this year from a negative to positive and an increase of 200% yet there was still an operating loss.• • Strong competition from market leaders Maxis and Celcom – both have launched successful 3G networks High proportion of prepaid users causes some concern as competitive market pressures rise Introduction of mobile number portability could have an impact on subscriber growth temporarily • TELENOR 2007 • Total subscribers in 2007 increased by 119% to a number of 14596 users with but the ARPU decreased by 3% in local currency and 10% in NOK compared to last year.9% showing that from the revenue the operating expenses take at least 11% of it.35% showing that situations arise due to which investments had to be made The EBITDA margin (EBITDA/total revenue) in 2007 was 10. Total revenues increased by 20% mainly due to a subscription growth of approximately 5 million during 2008.792million subscribers while the estimated subscription market share remained stable at 21%. this could have been caused by decline in prices.

• 2009 • • • • • The number of subscribers increased by 3. Grameenphone’s estimated market share was 48%. resulting in an increase in subscription market share to 23%. Investments were made in network quality and capacity causing which is a part of the capital expenditure. • ARPU in local currency decreased by 36% primarily due to decreasing average prices and the reduction in interconnect prices. The EBITDA margin improved during the year due to the high revenues by 6. ARPU in local currency decreased by 3% compared to last year as both average usage and prices declined due to intense competition In local currency. . • At the end of the year. The EBITDA margin (EBITDA/total revenues) improved by 7 percentage points compared to the last year. But compared to 2007 CAPEX decreased by 23%. Grameenphone 2007 At the end of 2007.6 % points.• EBITDA increased by 51% in local currency mainly due to higher revenue growth. total revenues increased by 17% as a result of a subscription growth of more than 3 million compared to last year. Telenor’s ownership interest in Grameenphone was 62. partially offset by lower ARPU.0%.1million during 2008-2009. • The number of subscriptions increased by almost 6 million compared to last year . Capital expenditure continued to be aligned with current development in subscription base and traffic volumes.

2 million during the year as a result of successful start-up campaigns. partially offset by reduction in ARPU. showing a very small portion of operating expenses consume revenues.5 million during 2008. The net profit margin was 6% in 2007 which decreased as compared to 2006 showing that telenors profit before taxes were low. Measured in local currency. • ARPU in local currency decreased by 9% or 5% NOK mainly due to reduced interconnect rates. total revenues increased by 7% mainly due to subscription growth. The EBITDA margin decreased due to accruals between the quarters and higher sales and acquisition costs. the EBITDA margin increased mainly due to lower acquisition costs as a result of lower subscription growth. The return on assets decreased from 27% last to 18% this year showing that profits have decreased. partly offset by increased network maintenance expenses.5% points. ARPU in local currency decreased by 11% primarily due to decreased average prices and promotions related to low on-net tariffs and “friends and family” offers. . • The number of subscriptions increased by 2.• • • • Measured in local currency. increasing the subscription market share to 47%. revenue from newly established International Gateway (IGW). total revenues increased by 17% mainly due to subscription growth. The return on assets yet decreased again to 14%% The net profit margin decreased to 5% in 2008 • • • 2009 By 2009 Telenor’s ownership interest in Grameenphone was 55. EBITDA margin ratio had a small increase of 0. Adjusted for one-time effects in the fourth quarter. The subscription market share decreased to 44%. The EBITDA margin improved compared to last year and the previous quarter. 2008 • • • • The number of subscriptions increased by 4.8%.

000 which was 17% more than the revenues made last year. .• • • • Total revenues rose by 18% and the EBITDA margin increased compared to last year by almost 20% Capital expenditure increased in the year mainly due to fulfillment of existing contracts for additional network equipment. The net profit margin increased this year to 13%.06 million and compared to the previous year there as a rise in number of subscribers of 0.4% • • • • 2008 At the end of the 2008 Telenor’s ownership interest in DiGi was 49. We can see an increase in the EBIDTA of 22% mainly due to the higher revenue growth this year.1 million.65 million. ARPU measured was 101 NOK per month which was an increase from the previous year by 7% primarily due to higher outgoing traffic. EBITDA margin improved by 2% points compared to last year showing that DIGI has been managing its operating cost effectively and trying to control it. This could have been the result of the new customers of DIGI.7% showing more profit being earned The return on asset was 27.000. Net profit margin ratio is 33% which increased as compared to the last year of 29. The return on asset increased to 15% this year DiGi Telecommunications 2007 • • • DiGi’s subscription growth increased compared to last was 1. • The number of subscriptions in 2008 were 7. Total revenues reported for DIGI in 2007 was NOK 7430.0%.

Total revenues in increased by 7% in NOK and 1% in local currency due to a higher subscription base. • Comparing the three countries together Subscribers grameenphone owns the most number of subscribers among the three the companies with over 23 million subscribers. this would have been caused be increase in expenses including maintenance etc.4%. an increase of 3. The EBITDA margin also decreased this year representing a poor management of the operating cost. Capital expenditures decreased. increased traffic cost as well as higher sales and marketing expenses. . The return on asset decreased this year to 25% The net profit margin was 32% this year a slight decrease compared to the last year. followed by Pakistan with 22.• • • ARPU in local currency decreased by 5% primarily due to lower average prices driven by high competition and lower subscription fees from new price plans.000.000 during this year.000.5 million and then DIGI telecommunications Malaysia. • • • • 2009 • • • • The number of subscriptions increased by 658. Capital expenditure in local currency increased by 24% showing that some investments had been made by DIGI in this time frame. EBITDA this year was NOK 3791. EBITDA had a slower growth compared to the last year increase and this year the rise in EBITDA was of 2% this could be due to any price reductions. ARPU measured in local currency decreased by 9% compared to last year could have been due to increased price competition causing the reduction of tariffs. Compared to the last years growth of 2% this year was better yet a lot of efforts are needed in order to earn more. Total revenues in increased by 9% due to a higher subscription base.

Revenue In the three years the revenue for Pakistan had a slow growth. ANNEXURES Income statement for Telenor . From 2007-2008 the revenue increased but in 2009 decreased to 1058 million NOK. The ratios that we have taken out also show this as digi has the highest net profit margin . higher market share and number of subscribers. The same trend was seen in the other countries to but in 2008 Malaysia make the most revenue of 2339 million NOK followed by Bangladesh. This was because of the intense competition within this industry. which has also rose in the three years from 99 NOK/month to 110 NOK/month in 2008 but reduced in 2009 to 88NOK/month. Out of the three Malaysia is the only country making the highest ARPU . Conclusion From this and the later data we can clearly see that Malaysia’s DiGi is better off compared to the other countries with higher revenues over the years. In 2009 the most revenue again came from Malaysia. but in 2009 drastically reduced to 20 NOK/month. Average revenue per user Pakistan in 2007 had an ARPU of 23 NOK/month. Bangladesh ARPU in 2007 was 24. increased in 2008 to 26. which decreased in the course of time to 19 NOK/month in 2008 and 15 NOK/month in 2009. return on asset and EBITDA margin.

2007 2008 .

2009 Income statements for Grameenphone 2007 .

2008 2009 .

Income Statement for DIGI Telecommunications 2007 .

2008 2009 .

Grameenphone balancesheet 2007 and 2008 .

Balance sheet of DIGI .

]2007 2008 .

2009 interim balance sheet digi .


pk/ stmtType=BAL&perType=INT& ticker=GRAM:BD&dataset=balanceSheet&period=A&currency=native stmtType=BAL&perType=INT& http://ispak.pta.References http://telenorgroup.html ticker=GRAM:BD&dataset=balanceSheet&period=A&currency=native .php?option=com_content&task=view&id=648&Itemid=600 http://www.

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