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Daniel L.

XXXXXXXX Lake Geneva, WI 53147 H: 262-248-3419 M: 630-308-2845

Vice President, Sales & Business Development, Consumer Products Seeking an executive leadership role within a corporate team environment whose objectives are to constantly grow their brands, achieve and maintain market leadership and deliver consistent, profitable growth. Core Qualifications Leadership Strategic Business Planning General Management / P&L Multiple Industry Expertise Innovation Champion Sales Training Trade Marketing Clear Communicator New Product Introductions Key Customer Relationships Profitable CPG Brand Growth Experienced Team Builder

NORTH SEA ASSOCIATES, Lake Geneva, Wisconsin President North Sea is committed to growing our clients brands. We provide business development services in the areas of sales, general management, marketing, innovation, brand development, strategic planning, trade marketing, sales training, supply chain management, business management process improvement and competitive benchmarking. Clients and projects include: Start ups-Product Launches and Brand Concept Development--BigBarBeQue, Inc. and Michigan Fine Herbs (2003-2010) Strategic Accelerated Brand Growth-The Herbal Garden, growth of 30% in both 2006 & 2007 via new accounts and improved sales execution. New Product Launch Execution- Served on the Product Innovation Team at The Sterno Group (and sold over $500M of new products to Wal~Mart in 2009). Introduced Pure Base Garlic Spread into Midwestern markets (2004-2008). Experienced Sales Management-National Director of Sales at the Herbal Garden 2006-2007 & The Sterno Group (2007-2010). Vice President of Sales for Durable Packaging, International 2010-2012. Professional Sales Representation-Directed new marketing and sales strategies at Durable Packaging, International resulting in new placements at S afeway, Walgreens, Loblaw and Family Dollar. Direct sales expert at Wal~Mart for both The Sterno Group (2007-2010) and Durable Packaging (2010-2012). Non Profit Professional Services-Prospected and closed B2B business services contracts for Goodwill Industries of Southeastern Wisconsinpackaging and assembly projects (2012). 2003 - Present

Daniel L. Nordsieck
UNILEVER (FORMERLY THOMAS J. LIPTON), Lisle, Illinois Promoted through a variety of positions of increasing responsibility.

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1981 - 2003

Business Development Director, Unilever, National Channels (2001 - 2003) Directed the strategy development team that drove double digit entrepreneurial growth in emerging channels such as Mass, Value Discounters, Clubs, Drug Chains, Super centers and C stores. Scope of business was $800MM with Trade Investment of $140MM. Directly managed a staff of two Trade Marketing Managers and led a sales force of 25. Expanded the Value Discounter Channel by 84% via consumer insight and new distribution Team represented all Unilever corporate growth from 2001-2003 (17% per year) National launch of Ragu with Meat Pasta Sauce to all channels of trade Trade Marketing Manager, Unilever, National Channels (1991 - 2001) Managed the growth and profitability of all Club, Grocery, Super Centers, Chain Drug, Mass and C store businesses by investing Trade funds across all Unilever brands. Developed and trained a national group of sales professionals and a broker network to deliver the plan. Introduced post event promotional analysis disciplines to improve efficient use of trade funds - dollar volume grew 18%-20% while delivering within established budgets Balanced the Membership Club strategic plan to achieve 9% growth (Costco, Sams, BJs) District Sales Manager, Lipton, Pleasanton, California (1989-1991) Directed a 70 member sales team across 7 western states.Successfully launched Sunkist Fun Fruits and Lawrys Marinades while growing the base business an average of 10% per year. Prepared 5 sales people for additional career growth in sales leadership and marketing Partnered with Safeway to expand Hispanic Marketing and brand awareness for Lawrys ADDITIONAL EXPERIENCE Business Unit Sales Manager, Lipton, Chicago, Illinois, 1988 - 1989. Manager of Trade Promotion, Lipton, Englewood Cliffs, New Jersey, 1986 - 1988. Unit Sales Manager, Lipton Knoxville, Tennessee, 1983 - 1986. District Sales Trainer, Lipton, Lisle, Illinois, 1982-1983. Sales Representative, Lipton, Lisle, Illinois, 1981 - 1982. Sales Representative, Proctor & Gamble, Chicago, Illinois, 1977 - 1981. EDUCATION B.A., History Phi Beta Kappa DePauw University, Greencastle, Indiana, 1977 Diploma Class Valedictorian John Marshall High School, Indianapolis, In APPOINTMENTS Board of Directors, BigBarBeQue, Inc., Rolling Hills Estates, CA. Board of Directors, Wooddale Beach Corp., Lake Geneva, WI