LANCASTER NEWSPAPERS, INC.
PO Box 1328, Lancaster, PA 17608-1328
Classified Department ............ (717) 291-8711 Fax ......................................... (717) 291-8728 E-mail ..................................... class@LNPnews.com Obituary Coordinator ................ (717) 295-7875 Obituary Fax .............................. (717) 291-8728 Obituary E-mail .......................... obits@LNPnews.com Web ........................................ LancasterOnline.com
AUTOMOTIVE • RECREATION REAL ESTATE • RENTALS • FINANCIAL INFORMATION • MERCHANDISE • SERVICES
Classified Hours: Monday thru Friday 8:30 AM - 5:00 PM
RATEHOLDER REQUIRED — 3 line Daily Sunday Daily/inch ANNUAL per line per line Display 750 2.49 2.91 27.93 1,500 2.44 2.86 27.37 3,750 2.40 2.82 26.88 6,000 2.36 2.78 26.39 10,500 2.31 2.73 25.90 15,000 2.28 2.69 25.55 20,000 2.25 2.64 25.20 25,000 2.23 2.61 24.92 NO RATEHOLDER REQUIRED Daily Sunday Daily/inch ANNUAL per line per line Display 250 3.05 3.65 32.84 500 2.95 3.55 31.77 1,000 2.85 3.45 30.69 2,500 2.75 3.35 29.61 5,000 2.65 3.25 28.54 7,500 2.55 3.15 27.46 10,000 2.45 3.05 26.38 15,000 2.35 2.95 25.31 Sun/inch Display 32.62 31.99 31.15 31.08 30.59 30.10 29.61 29.19 Sun/inch Display 39.31 38.23 37.15 36.07 35.00 33.92 32.84 31.77 Daily/inch ROP 41.90 41.06 40.32 39.59 38.85 38.33 37.80 37.38 Daily/inch ROP 49.26 48.28 47.41 46.55 45.68 45.07 44.45 43.96 Sunday/inch ROP 48.93 47.99 47.25 46.62 45.89 45.15 44.42 43.79 Sunday/inch ROP 57.54 56.43 54.94 54.82 53.96 53.09 52.23 51.49
CL-40, June 1, 2013
PERSONNEL Vice President Sales & Marketing ................................... John C. Derr Classified Advertising Manager ................................... Chris Younger Classified Sales Manager ......................................... Audrey Unangst
REPRESENTATION Send contracts, orders and printing materials direct to: LANCASTER NEWSPAPERS, INC. PO Box 1328, Lancaster, PA 17608-1328 Member of AP ADSEND ad delivery network, call 1-800-223-7363 for more information. ADSEND ads must be created on computer using PostScript™ or Adobe Acrobat™. For direct e-mail ad transmission see #15. COMMISSION AND TERMS OF PAYMENT A. Rates on this rate card are non-commissionable, except where noted. B. All advertising prepaid until credit is established. Some classifications require prepayment. C. Charges to account are due and payable by the 15th of month following publication. POLICIES In submitting advertising to us for publication, the advertiser agrees to all provisions of this rate card including the following: A. Advertising accepted subject to revision and proper classification. B. Rates, discounts and other provisions of this rate card may be revised at any time on 30 days notice. C. Publisher will not be responsible or liable for delay or failure in performance if publication and/or distribution of all or any edition is delayed or suspended for any reason. D. Lacking credit approval or at Newspaper request, an advertiser must pay at the time the ad copy is submitted. A Business Information Form is required of new accounts. E. Credit cards will be accepted for the purchase of goods and services from Lancaster Newspapers, Inc. except for the following identified goods and services: scheduled contract advertising. F Publisher will not be responsible for advertising materials left with the newspaper beyond thirty days. G. Publisher not bound by any terms or conditions, printed or otherwise, appearing on order forms or copy instructions when in conflict with terms and conditions on publisher’s rate card or policies. H. Proofs are supplied on request for ads of 560 lines or more. I. Advertising space scheduled/reserved/contracted for in publications produced by Lancaster Newspapers, Inc. shall not be brokered or sublet to others. Such space shall be used only by or on behalf of the Advertiser scheduling the space and shall not be used directly or indirectly for the promotion of any business, person or organization other than the Advertiser. ADVERTISING RATES A. COMMERCIAL NON-CONTRACT IN-COLUMN & DISPLAY RATES: In-column ads, per day, mimimum = 3 lines: Up to 7 Days: Daily = $4.75/per line; Sunday = $5.23/per line 8-14+ Days: Daily = $4.13/per line; Sunday = $4.54/per line Classified Display ads, per day = minimum 8”: Daily = $51.80/per inch; Sunday = $58.94/per inch First insertion at regular rate. Days 2-6 are 50% off. Sundays billed at regular rate. B. ANNUAL CONTRACT RATES: Contract required. Minimum three (3) lines per day on contract of 750-25,000. Last regular copy repeated if new copy is not furnished. Display ad minimum 6”. First insertion at regular rate. Days 2-6 are 50% off. Sundays billed at regular rate.
C. REPEAT DISPLAY AD DISCOUNT: First insertion at regular rate. Days 2-6 are 50% off. Sundays billed at regular rate. D. BOX NUMBER SERVICES: If written replies are picked up $40.00 If written replies are mailed $69.00 E. ELECTRONIC SERVICES: Tele-Interview, e-mail responses to basic interview questions make screening easy! $39.95 F. OBITUARY NOTICE ADVERTISING (six column measure) All obituary notice advertising must start in a daily or Sunday edition and run full circulation. Minimum single insertion fee $88.55. Daily or Sunday $32.20 per inch/per day, 2-3/4” minimum. Additional days 50% discount. G. ENGAGEMENT/WEDDING/ANNIVERSARY NOTICE ADVERTISING (six column measure) First 3” free for basic engagement and wedding notices. First 4” free for 50th anniversary. Additional inches $25.00/inch. H. PUBLIC NOTICE ADVERTISING (Standard Format Copy) All public notice advertising must run full circulation. Rates shown are per day. Legal Notices (#107) & Estate Notices (#108) Daily $4.31/per line; Sunday $4.93/per line Display: Daily $48.30/per inch; Sunday $55.16/per inch I. CHURCH ADVERTISING / SERVICES & ACTIVITIES Classified Church Directory – $1.91/per line Display Church Rate (six column format) – $35.55/per inch daily COLOR RATES AND DATA Color Premium, use black & white rate + following additional charges: Number of Colors Daily Sunday 1 color – with or without black $435 $525 2 colors – with or without black $675 $785 3 colors – with or without black $795 $885 Color Frequency Discounts available with signed contract. Daily and Sunday units may be combined for discounts. Advertisers planning to use more than 52 units should contact representative.
SPECIAL SERVICES Direct Mail: Extend the reach of your display or preprint advertising by mailing your ad sales message to non-newspaper subscribing households in your distribution area. Lancaster Newspapers, Inc. has a very comprehensive and up-to-date Lancaster County household database that can be merged/purged against any customer list or used for an independent saturation campaign. Copywriting, graphic design, printing, inserting, addressing and postal services also provided. Ask your advertising sales representative for details. Internet Advertising: Reach new customers with LancasterOnline. com, the largest and most comprehensive online news, information and entertainment Web site in Lancaster County. Ask your multi-media advertising sales representative for details. CONTRACT AND COPY REGULATIONS A. If an advertisement does not meet our standards of acceptance, we may revise or cancel it at any time, whether or not the same has been already acknowledged and/or previously published. Acceptance of advance payment for ad space does not constitute a contract to publish. Publisher reserves the right to insert the word “ADVERTISEMENT” in 9 pt. type in caps over the left hand column. B. The advertiser assumes sole responsibility for all statements contained in his copy and will protect and indemnify the Intelligencer Journal/ Lancaster New Era, Sunday News and other Lancaster Newspapers publications, their owners, publishers, and employees against any and all liability, loss or expense arising out of claims for libel, unfair trade practices, unfair competition, infringement of trademarks, trade names, patents, copyrights and proprietary rights, and all violations of the right of privacy or other violations resulting from the publication by these newspapers of his advertising copy. C. A release for photographs or names of persons to be used in advertising is required. Forms are available. D. Publisher shall be under no liability for failure, for any reason, to insert an advertisement. Publisher shall not be liable by reason of any error, omission and/or failure to insert any part of an advertisement for which it may be responsible, beyond liability for value of actual space occupied by the item in which the error, omission or failure to insert occurred. In such cases, a credit adjustment will be allowed for first insertion only. Adjustment claims must be made within 5 days of publication. Publisher will not be responsible for errors in copy accepted after regular deadlines. E. We will not accept cancellations of advertisements after closing date. F. Composition charges will be made for abnormal corrections, reset copy or cancelled advertisements. G. Every effort will be made to afford advertising position desired, however, specifications on orders, for the use of any page, or the use of any portion of any page, or relating to the kind of news or advertising on any page or barring the use of any page will be treated as requests only. Instructions for “special position or omit” will not be accepted. In no event will any adjustment, rerun or refund be made because of position. H. All contracts must be in writing, duly signed by an authorized representative of both the advertiser and Lancaster Newspapers, Inc., in order for the advertiser to receive contract rate discounts. DEADLINE INFORMATION CLASSIFIED DISPLAY ADVERTISING Publication Day Space DL Camera Ready/Pickup DL MONDAY THUR. 3:00 FRI. NOON TUESDAY FRI. 3:00 FRI. NOON WEDNESDAY MON. NOON TUE. NOON THURSDAY TUE. NOON WED. NOON FRIDAY WED. NOON THUR. NOON SATURDAY THUR. NOON FRI. NOON SUNDAY THUR. NOON FRI. NOON EXCEPTIONS: • Single Color Deadline: One working day prior to ad deadlines • Multi-Color Deadline: Two working days prior to ad deadlines • Proofs must be returned to production by close of business on the deadline day for corrections to be made CLASSIFIED IN-COLUMN MONDAY 4:30 PM FRIDAY TUESDAY through SATURDAY 4:30 PM PRECEDING DAY SUNDAY 3:00 PM FRIDAY AUCTIONS TUESDAY through FRIDAY 3:00 PM PRECEDING DAY SATURDAY, SUNDAY, MONDAY NOON FRIDAY PUBLIC NOTICE 48 HOURS PRECEDING PUBLICATION
PRODUCTION SPECIFICATIONS A. Columns to page: Broadsheet = 10; Tab = 9 B. Printed page depth: Broadsheet = 21”; Tab = 11” CLASSIFIED COLUMN SIZES: (in picas & inches) 1 Col. 2 Col. 3 Col. 4 Col. 5 Col. 6p1 12p8 19p3 25p10 32p5 1.014” 2.111” 3.208” 4.306” 5.403” 6 Col. 39p0 6.5” 7 Col. 45p7 7.597” 8 Col. 52p2 8.694” 9 Col. 58p9 9.792” 10 Col. 65p4 10.889”
C. Printing process: Flexo; Ad Composition: Cold Type; Printing material preferred: PDF. D. Receipt of ads in electronic format (all electronic files submitted must be complete.) Newspaper will not make any changes to files. All e-mailed ads should be sent to class@LNPnews.com or contact your sales representative at (717) 291-8711. • Required software: Adobe InDesign; Photoshop; Adobe Illustrator. • Graphics must be saved as TIFF™ with complete ad in PDF or Encapsulated PostScript (EPS) format. • Ads should be actual size and include all licensed screen and printer fonts. DEPTH REQUIREMENTS A. Minimum Depth/Display ads — as many inches deep as columns wide. Display ad depth is ordered in 1/2” increments. B. Standard Page — Classified display ads 19 inches or more in depth are billed as full column (21”). Full page broadsheet 10 col. x 21” billed for 9 columns x 21”. Any content scheduled from classified 6 column format will be billed at 21 lines/column inch. SPECIAL CHARGES Artwork — $50.00 / hour if produced in our Art Department. Minimum charge $25.00. Extra Proofs — $5.00 each, minimum charge $10.00. Excessive Corrections — Charged at hourly rate of $50.00. Minimum charge $25.00. Affidavits of Publication — $5.00 each, minimum charge $10.00. CIRCULATION & READERSHIP Audit Bureau of Circulation, 6-month Publisher’s Statement, March 31, 2012 Intelligencer Journal/Lancaster New Era Monday-Friday ........................................... 78,819 Saturday ...................................................... 78,657 Sunday News .............................................. 98,412 DAILY READERSHIP (Adults 18+) Intelligencer Journal/Lancaster New Era Read Yesterday ...................................... 197,700 Read at least 1 in last week (cume) ...... 248,100 SUNDAY READERSHIP Read last Sunday ................................... 215,200 Read at least 1 in past month (cume) ..... 257,80
CLASSIFIED ADS APPEAR FREE ON