Grupo Bimbo Parent Company Category Sector Tagline/ Slogan USP STP Segment Target Group Positioning SWOT

Analysis 1. Leading player in a very attractive and noncyclical industry 2. Owes its success to organic growth, strategic acquisitions combined with a conservative financial policy 3. Presence in nearly 20 countries with over 10,000 products and 100+ brands 4. Exceptional &unparalleled distribution network with more than 1,000 routes, 153 plants and more than 127,000 employees 5. Focus on innovation, product quality& deep consumer understanding Strength 6. Strong franchise and brand equity 1.Highlyfragmented industry as major players account for small global market share 2.Weak volume recovery due to weak consumption environment in US and lower average prices Product segments: Bakery products, Confectionary, Chocolates, Snacks, Pre-Packaged foods, etc. Housewives/Restaurants/Chefs/Hotels Nourish, delight and serve the world Grupo Bimbo Food Processing Food and Beverages With love as always 150 prestigious trademarked brands under its belly

Weakness

2. Regulatory frameworks Opportunity .3. Gruma Competitors 3.Conversion plans of manufacturing and distribution in El Globo (Mexico) are taking longer than anticipated 3.Expected dilution due to Sara Lee’s higher c ost structure 2. Grupo Corvi 4.Lower absorption of costs due to volume deceleration in Latin America 1. Inc. Integration with Sara Lee operations will add scale. Changing food patterns moving towards a “Low Carb” diet Threats Competition 1. Hostess Brands.Growth in Sweet baked Goods and Breakfast categories in US 3. Acquisition of Fargo in Argentina will strengthen Grupo Bimbo’s regional profile and growth strategy in Latin America 1. diversify the brand portfolio and complement the geographic footprint 2.