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Vannette
Qualtrics
Subject Matter Expert Team Phone: (650) 223-9727
350 W 8th St. Email: davev@qualtrics.com
Davis, CA 95616
Current Position
Head of the Qualtrics Methodology Lab & Visiting Scholar at UC Davis
Education
2017 Ph.D. in Communication, Stanford University | Advisor: Jon A. Krosnick
Dissertation: Predicting and Influencing Behavior with Surveys
Committee Members: Shanto Iyengar, Justin Grimmer & James T. Hamilton
2011 M.S. in Survey Methodology University of Michigan | Advisor: Frederick G. Conrad
2006 Liberal Arts Bachelor of Science Calvin College | Advisor: Stacy Jackson
Publications
Book
Vannette, D.L. & Krosnick, J.A. (eds), The Palgrave Handbook of Survey Research (2018)
Journal Articles
Jones, B.S., Vannette, D.L., Rocha, R., Pantoja, M., Garcia, J.M., The Trump Bump: Latina/o Anxiety
about Deportation in a Climate of Threat [under review]
Jones, B.S., Victor, K.M., & Vannette, D.L., [forthcoming] Alien Citizens and the Canonical Immigrant:
Do Stigmatized Attributes Affect Latina/o Judgment about Discrimination? American Journal of Political
Science
Vannette, D.L. & Westwood, S.J., Can Pre-election Polls Influence Turnout? Evidence from a Random-
ized Experiment [under review]
Vannette, D.L., Does Embedding a Survey Question in the Survey Invitation E-mail Affect Response
Rates? Evidence from a Randomized Experiment [under review]
Conrad, F. G., Broome, J. S., Benki, J. R., Kreuter, F., Groves, R. M., Vannette, D.L., & McClain, C.
(2013). Interviewer speech and the success of survey invitations. Journal of the Royal Statistical Society:
Series A (Statistics in Society), 176(1), 191-210.
David L. Vannette 2
Book Chapters
Vannette, D.L., & Krosnick, J.A., (2014) Answering Questions: A Comparison of Survey Satisficing and
Mindlessness. in The Wiley-Blackwell Handbook of Mindfulness. Eds. Amanda Ie, Christelle T. Ngoumen
and Ellen J. Langer
Vannette, D.L., (2011) Trojan UV. in: Purchasing and Supply Management. (14th edition). Eds. P. Fraser
Johnson, Michiel R. Leenders, and Anna E. Flynn. Boston: McGraw-Hill/Irwin. Print.
Branch, J.D., Hershey, L., & Vannette, D.L., (2011) The Use of RISK
R for Introducing Marketing Strat-
egy. In Beyond Transmission: Innovations in University Teaching. Eds. Claus Nygaard, Nigel Courtney,
and Clive Holtham. Faringdon, Oxfordshire: Libri. Print.
Proceedings
Conrad, F.G., Broome, J.S., Benki, J.R., Groves, R.M., Kreuter, F., and Vannette, D.L. (2010) To Agree or
Not to Agree: Effects of Spoken Language on Survey Participation Decisions. Public Opinion Quarterly.
Proceedings of the Sixty-Fifth Annual Conference of the American Association for Public Opinion
Research. 74(3): 596-598
Research in Preparation
Vannette, D.L., Where Personal Influence Meets Impersonal Influence: How Representations of Local
Public Opinion Shape National Political Outcomes. [working paper]
Vannette, D.L. & Krosnick, J.A., Challenges and Opportunities in Survey Research [invited review
article in preparation for the Journal of Survey Statistics and Methodology]
Vannette, D.L. & Krosnick, J.A., The Effects and Effectiveness of Likely Voter Models in Pre-Election
Polls [working paper]
Vannette, D.L. & Westwood, S.J., Two Sides to Every Story: An Experimental Test of How Journalistic
Norms of “Balance” Can Influence Political Attitudes and Outcomes [working paper]
Vannette, D.L., Testing the Performance of Different Types of Attention ‘Trap’ Questions on Data
Quality in Web Surveys. Experimental Evidence from a 14 Country Study [working paper]
Vannette, D.L., How Attention ‘Trap’ Questions Influence Survey Response and Data Quality [working
paper]
McClain, Colleen, Keutsch, F., Yan, T., Vannette, D.L. & Lepkowski, J.M., Priming Mindful Responding:
Relationships Between Survey Instructions, Mindfulness, and Data Quality in a Telephone Survey.
[working paper]
David L. Vannette 3
Keutsch, F., Yan, T., Vannette, D.L. & Lepkowski, J.M., The Influence of Question Order on Social
Desirability Bias in a Telephone Survey. [working paper]
Qi, J., Yan, T., Keutsch, F., Lepkowski, J.M., & Vannette, D.L., Linking Mindfulness to Social Desirabil-
ity Bias: Do Mindful Respondents Tend to Give Socially Desirable Answers? [working paper]
Vannette, D.L., Do Interviewers Make Good Tailors? The Effects of Conversational Introductions on
Survey Participation [in preparation for submission to Field Methods]
Conference Papers
Hosek, A.H., & Vannette, D.L., (2016) Regional Variation in Income Inequality and Preference for
Redistribution. Paper presented at the 112th Annual Meeting of the American Political Science Asso-
ciation. September 1-4. Philadelphia, PA.
Vannette, D.L., (2016), Testing the Effects of Different Types of Attention Interventions on Data Quality
in Web Surveys. Experimental Evidence from a 14 Country Study. Paper presented at the 71st Annual
Conference of the American Association for Public Opinion Research. May 12-15. Austin, TX.
Vannette, D.L., (2016). Does Embedding a Survey Question in the Survey Invitation E-mail Affect
Response Rates? Evidence from a Randomized Experiment. Paper presented at the 71st Annual
Conference of the American Association for Public Opinion Research. May 12-15. Austin, TX.
Vannette, D.L., & Westwood, S.J. (2015). The Effects of Local Opinions on National Politics. Paper
presented at the 111th Annual Meeting of the American Political Science Association. September 3-6.
San Francisco, CA.
Vannette, D.L., Krosnick, J.A. (2015). The Effects and Effectiveness of Likely Voter Models in Pre-
election Surveys. Paper presented at the 6th Meeting of the European Survey Research Association.
July 13-17. Reykjavic, Iceland.
Vannette, D.L., Krosnick, J.A. (2015). The Effects and Effectiveness of Likely Voter Models in Pre-
election Surveys. Paper presented at the 70th Annual Conference of the American Association for
Public Opinion Research. May 14-17. Hollywood, FL.
McClain, Colleen, Keutsch, F., Yan, T., Vannette, D.L. & Lepkowski, J.M. (2015). Priming Mindful
Responding: Relationships Between Survey Instructions, Mindfulness, and Data Quality in a Telephone
Survey. Paper presented at the 70th Annual Conference of the American Association for Public Opinion
Research. May 14-17. Hollywood, FL.
Keutsch, F., Yan, T., Vannette, D.L. & Lepkowski, J.M. (2015). The Influence of Question Order on
Social Desirability Bias in a Telephone Survey. Paper presented at the 70th Annual Conference of the
American Association for Public Opinion Research. May 14-17. Hollywood, FL.
Qi, J., Yan, T., Keutsch, F., Lepkowski, J.M., & Vannette, D.L. (2015). Linking Mindfulness to Social
Desirability Bias: Do Mindful Respondents Tend to Give Socially Desirable Answers?. Paper presented
at the 70th Annual Conference of the American Association for Public Opinion Research. May 14-17.
Hollywood, FL.
Keutsch, F., Yan, T., Lepkowski, J.M., & Vannette, D.L. (2015). The Influence of Question Order on
Social Desirability Bias in a Telephone Survey. Paper presented at the 70th Annual Conference of the
American Association for Public Opinion Research. May 14-17. Hollywood, FL.
David L. Vannette 4
Vannette, D.L., & Westwood, S.J., (2014). Representations of Negative Opinions Disproportionately
Shape Political Attitudes. Paper presented at the 69th Annual Conference of the American Association
for Public Opinion Research. May 15-18. Anaheim, CA.
Vannette, D.L., & Westwood, S.J., (2014). Two Sides to Every Story: The Effects of Expert and Public
Opinion on Attitudes Toward Politicians. Paper presented at the 72nd Annual Conference of the
Midwest Political Science Association. April 3-6. Chicago, IL.
Vannette, D.L., & Westwood, S.J., (2013). Voter Mobilization Effects of Poll Reports During the 2012
Presidential Campaign. Paper presented at the 68th Annual Conference of the American Association
for Public Opinion Research. May 16-19. Boston, MA.
Vannette, D.L., & Krosnick, J.A., (2013). Mindlessness and Mindfulness in the Survey Context. Paper
presented at the 68th Annual Conference of the American Association for Public Opinion Research.
May 16-19. Boston, MA.
Vannette, D.L., (2012). Do Interviewers Make Good Tailors? The Effect of Conversational Interviewer
Introductions on Survey Participation. Paper presented at The RC33 8th International Conference on
Social Science Methodology, July 9-13. Sydney, Australia.
Vannette, D.L., Krosnick, J.A., DeBell, M., & Wilson, C., (2012). Identifying Likely Voters in Pre-
Election Polls: Comparing Methods to Find the Best One. Paper presented at the 67th Annual Confer-
ence of the American Association for Public Opinion Research. May 17-20. Orlando, FL.
Vannette, D.L., (2014) Questionnaire Design: Maximizing Reliability and Validity of Survey Data Col-
lection. Presented at the Stanford University Lytics Lab Seminar. January 30th. Stanford, CA.
Vannette, D.L., (2013). Linking Survey Methodology and Public Opinion Research. Presented at the
Pacific Chapter of Association for Public Opinion Research Mini-Conference. June 28th. San Francisco, CA.
Vannette, D.L., (2013). Evidence of Interviewer Tailoring in Telephone Interview Introductions. Paper
presented at The Interviewer-Respondent Interaction Workshop, May 15-16, Boston, MA.
Vannette, D.L., (2012). Improving Survey Website Usability. Presented at the National Science Founda-
tion Conference on The Future of Survey Research. November 8-9. Arlington, VA.
Vannette, D.L., (2011) Online Survey Research: Findings, Best Practices, and Future Research. Pre-
sented at The Advertising Research Foundation Research Quality Forum. April 7th. New York, NY.
David L. Vannette 5
Teaching Experience
Teaching Assistant - Stanford University Department of Communication (2012-2016)
2012 & 2013 American Association for Public Opinion Research Student Travel Grant
2010 University of Michigan Rackam Graduate School Travel Grant
2009 University of Michigan Program in Survey Methodology Travel Grant
2009 University of Michigan Program in Survey Methodology - Survey Research Operations Ph.D.
Fellowship - $75,000 (declined)
2007 University of Western Ontario Ivey School of Business Case Writing Clinic - Best Case Study
Award
2002-2006 Calvin College Faculty Honors Scholarship - $5000/year
David L. Vannette 6
Professional Service
Executive Council member for the Pacific Chapter of American Association for Public Opinion Re-
search (2013-present)
Membership and Chapter Relations Committee member for the American Association for Public Opin-
ion Research (2013-2016)
Student Engagement Subcommittee member for the American Association for Public Opinion Research
(2013-2016)
Organized two-day workshop on Questionnaire Design for the Stanford University Institute for Research
in the Social Sciences and the Center for Computational Social Science. September 15-16, 2014
Session Chair for Measuring Values in Society at the 5th Conference of the European Survey Research
Association. July 15-19, 2013. Ljubljana, Slovenia.
Organized two conferences on the Future of Survey Research: Challenges & Opportunities for the National
Science Foundation. October 3 - 4, 2012 & November 8 - 9, 2012. https://iriss.stanford.edu/content/future-
survey-research-nsf
Professional Associations
American Political Science Association; Midwest Political Science Association; American Association
for Public Opinion Research; European Survey Research Association; International Communication
Association; Pacific Chapter of the American Association for Public Opinion Research
David L. Vannette 7
Professional References
Frederick G. Conrad
Research Professor, Institute for Social Research & Psychology, University of Michigan;
Director, Michigan Program in Survey Methodology, University of Michigan & Joint Program in Survey
Methodology, University of Maryland
Address:
Institute for Social Research
University of Michigan
Room 4025
P.O. Box 1248
Ann Arbor, MI 48106
Phone: 734.936.1019
Email: fconrad@umich.edu
Bradford S. Jones
Professor, Political Science, University of California Davis;
Address:
Department of Political Science
One Shields Avenue
1246A Social Sciences
University of California, Davis
Davis, CA 95616-8682
Phone: 530.752.1649
Email: bsjjones@ucdavis.edu
Carol Haney
Distinguished Researcher
Qualtrics
Phone: 802.258.0518
Email: CarolH@qualtrics.com
George Terhanian
Chief Research & Analytics Officer
NPD Group
Phone: 516.625.2460
Email: George.Terhanian@npd.com
David L. Vannette 8