Vannette Qualtrics Subject Matter Expert Team Phone: (650) 223-9727 350 W 8th St. Email: davev@qualtrics.com Davis, CA 95616
Current Position Head of the Qualtrics Methodology Lab & Visiting Scholar at UC Davis
Education 2017 Ph.D. in Communication, Stanford University | Advisor: Jon A. Krosnick Dissertation: Predicting and Influencing Behavior with Surveys Committee Members: Shanto Iyengar, Justin Grimmer & James T. Hamilton 2011 M.S. in Survey Methodology University of Michigan | Advisor: Frederick G. Conrad 2006 Liberal Arts Bachelor of Science Calvin College | Advisor: Stacy Jackson
Publications Book Vannette, D.L. & Krosnick, J.A. (eds), The Palgrave Handbook of Survey Research (2018)
Journal Articles Jones, B.S., Vannette, D.L., Rocha, R., Pantoja, M., Garcia, J.M., The Trump Bump: Latina/o Anxiety about Deportation in a Climate of Threat [under review]
Jones, B.S., Victor, K.M., & Vannette, D.L., [forthcoming] Alien Citizens and the Canonical Immigrant: Do Stigmatized Attributes Affect Latina/o Judgment about Discrimination? American Journal of Political Science Vannette, D.L. & Westwood, S.J., Can Pre-election Polls Influence Turnout? Evidence from a Random- ized Experiment [under review] Vannette, D.L., Does Embedding a Survey Question in the Survey Invitation E-mail Affect Response Rates? Evidence from a Randomized Experiment [under review] Conrad, F. G., Broome, J. S., Benki, J. R., Kreuter, F., Groves, R. M., Vannette, D.L., & McClain, C. (2013). Interviewer speech and the success of survey invitations. Journal of the Royal Statistical Society: Series A (Statistics in Society), 176(1), 191-210. David L. Vannette 2
Book Chapters Vannette, D.L., & Krosnick, J.A., (2014) Answering Questions: A Comparison of Survey Satisficing and Mindlessness. in The Wiley-Blackwell Handbook of Mindfulness. Eds. Amanda Ie, Christelle T. Ngoumen and Ellen J. Langer Vannette, D.L., (2011) Trojan UV. in: Purchasing and Supply Management. (14th edition). Eds. P. Fraser Johnson, Michiel R. Leenders, and Anna E. Flynn. Boston: McGraw-Hill/Irwin. Print.
Branch, J.D., Hershey, L., & Vannette, D.L., (2011) The Use of RISK
R for Introducing Marketing Strat- egy. In Beyond Transmission: Innovations in University Teaching. Eds. Claus Nygaard, Nigel Courtney, and Clive Holtham. Faringdon, Oxfordshire: Libri. Print.
Proceedings Conrad, F.G., Broome, J.S., Benki, J.R., Groves, R.M., Kreuter, F., and Vannette, D.L. (2010) To Agree or Not to Agree: Effects of Spoken Language on Survey Participation Decisions. Public Opinion Quarterly. Proceedings of the Sixty-Fifth Annual Conference of the American Association for Public Opinion Research. 74(3): 596-598
Case Studies - all published by The University of Michigan
Prudential Life Insurance: A Positive Approach to Change Management with Kim Cameron Living Homes: Creating a Sustainable Business Building Green Homes with Andrew Hoffman, Rebecca Henn, and Grace Augustine Branding Israel with Rajeev Batra and Grace Augustine
Research in Preparation Vannette, D.L., Where Personal Influence Meets Impersonal Influence: How Representations of Local Public Opinion Shape National Political Outcomes. [working paper] Vannette, D.L. & Krosnick, J.A., Challenges and Opportunities in Survey Research [invited review article in preparation for the Journal of Survey Statistics and Methodology]
Vannette, D.L. & Krosnick, J.A., The Effects and Effectiveness of Likely Voter Models in Pre-Election Polls [working paper] Vannette, D.L. & Westwood, S.J., Two Sides to Every Story: An Experimental Test of How Journalistic Norms of “Balance” Can Influence Political Attitudes and Outcomes [working paper]
Vannette, D.L., Testing the Performance of Different Types of Attention ‘Trap’ Questions on Data Quality in Web Surveys. Experimental Evidence from a 14 Country Study [working paper] Vannette, D.L., How Attention ‘Trap’ Questions Influence Survey Response and Data Quality [working paper]
McClain, Colleen, Keutsch, F., Yan, T., Vannette, D.L. & Lepkowski, J.M., Priming Mindful Responding: Relationships Between Survey Instructions, Mindfulness, and Data Quality in a Telephone Survey. [working paper] David L. Vannette 3
Keutsch, F., Yan, T., Vannette, D.L. & Lepkowski, J.M., The Influence of Question Order on Social Desirability Bias in a Telephone Survey. [working paper] Qi, J., Yan, T., Keutsch, F., Lepkowski, J.M., & Vannette, D.L., Linking Mindfulness to Social Desirabil- ity Bias: Do Mindful Respondents Tend to Give Socially Desirable Answers? [working paper]
Vannette, D.L., Do Interviewers Make Good Tailors? The Effects of Conversational Introductions on Survey Participation [in preparation for submission to Field Methods]
Conference Papers Hosek, A.H., & Vannette, D.L., (2016) Regional Variation in Income Inequality and Preference for Redistribution. Paper presented at the 112th Annual Meeting of the American Political Science Asso- ciation. September 1-4. Philadelphia, PA.
Vannette, D.L., (2016), Testing the Effects of Different Types of Attention Interventions on Data Quality in Web Surveys. Experimental Evidence from a 14 Country Study. Paper presented at the 71st Annual Conference of the American Association for Public Opinion Research. May 12-15. Austin, TX. Vannette, D.L., (2016). Does Embedding a Survey Question in the Survey Invitation E-mail Affect Response Rates? Evidence from a Randomized Experiment. Paper presented at the 71st Annual Conference of the American Association for Public Opinion Research. May 12-15. Austin, TX. Vannette, D.L., & Westwood, S.J. (2015). The Effects of Local Opinions on National Politics. Paper presented at the 111th Annual Meeting of the American Political Science Association. September 3-6. San Francisco, CA. Vannette, D.L., Krosnick, J.A. (2015). The Effects and Effectiveness of Likely Voter Models in Pre- election Surveys. Paper presented at the 6th Meeting of the European Survey Research Association. July 13-17. Reykjavic, Iceland. Vannette, D.L., Krosnick, J.A. (2015). The Effects and Effectiveness of Likely Voter Models in Pre- election Surveys. Paper presented at the 70th Annual Conference of the American Association for Public Opinion Research. May 14-17. Hollywood, FL.
McClain, Colleen, Keutsch, F., Yan, T., Vannette, D.L. & Lepkowski, J.M. (2015). Priming Mindful Responding: Relationships Between Survey Instructions, Mindfulness, and Data Quality in a Telephone Survey. Paper presented at the 70th Annual Conference of the American Association for Public Opinion Research. May 14-17. Hollywood, FL.
Keutsch, F., Yan, T., Vannette, D.L. & Lepkowski, J.M. (2015). The Influence of Question Order on Social Desirability Bias in a Telephone Survey. Paper presented at the 70th Annual Conference of the American Association for Public Opinion Research. May 14-17. Hollywood, FL. Qi, J., Yan, T., Keutsch, F., Lepkowski, J.M., & Vannette, D.L. (2015). Linking Mindfulness to Social Desirability Bias: Do Mindful Respondents Tend to Give Socially Desirable Answers?. Paper presented at the 70th Annual Conference of the American Association for Public Opinion Research. May 14-17. Hollywood, FL. Keutsch, F., Yan, T., Lepkowski, J.M., & Vannette, D.L. (2015). The Influence of Question Order on Social Desirability Bias in a Telephone Survey. Paper presented at the 70th Annual Conference of the American Association for Public Opinion Research. May 14-17. Hollywood, FL. David L. Vannette 4
Vannette, D.L., & Westwood, S.J., (2014). Representations of Negative Opinions Disproportionately Shape Political Attitudes. Paper presented at the 69th Annual Conference of the American Association for Public Opinion Research. May 15-18. Anaheim, CA. Vannette, D.L., & Westwood, S.J., (2014). Two Sides to Every Story: The Effects of Expert and Public Opinion on Attitudes Toward Politicians. Paper presented at the 72nd Annual Conference of the Midwest Political Science Association. April 3-6. Chicago, IL. Vannette, D.L., & Westwood, S.J., (2013). Voter Mobilization Effects of Poll Reports During the 2012 Presidential Campaign. Paper presented at the 68th Annual Conference of the American Association for Public Opinion Research. May 16-19. Boston, MA.
Vannette, D.L., & Krosnick, J.A., (2013). Mindlessness and Mindfulness in the Survey Context. Paper presented at the 68th Annual Conference of the American Association for Public Opinion Research. May 16-19. Boston, MA. Vannette, D.L., (2012). Do Interviewers Make Good Tailors? The Effect of Conversational Interviewer Introductions on Survey Participation. Paper presented at The RC33 8th International Conference on Social Science Methodology, July 9-13. Sydney, Australia. Vannette, D.L., Krosnick, J.A., DeBell, M., & Wilson, C., (2012). Identifying Likely Voters in Pre- Election Polls: Comparing Methods to Find the Best One. Paper presented at the 67th Annual Confer- ence of the American Association for Public Opinion Research. May 17-20. Orlando, FL.
Invited Talks & Guest Lectures
Vannette, D.L., & Westwood, S.J. (2016). The Effects of Representations of Local Public Opinion on Na- tional Political Outcomes: Evidence From Three Randomized Experiments. Presented at the University of California Davis Department of Communication. March 31st. Davis, CA. Vannette, D.L., (2016) Survey Data: How to Avoid Being Misled by Your Analysis. Presented at the Qualtrics Insight Summit. Feb 18th. Salt Lake City, UT. Vannette, D.L., (2016) Designing High Quality Questions and Questionnaires. Presented at the Qualtrics Insight Summit. Feb 17th. Salt Lake City, UT. Vannette, D.L. & Krosnick, J.A., (2014) The Effects and Effectiveness of Likely Voter Models in Pre- Election Polls. Presented at the Stanford University Political Psychology Research Group Seminar. March 20th. Stanford, CA.
Vannette, D.L., (2014) Questionnaire Design: Maximizing Reliability and Validity of Survey Data Col- lection. Presented at the Stanford University Lytics Lab Seminar. January 30th. Stanford, CA. Vannette, D.L., (2013). Linking Survey Methodology and Public Opinion Research. Presented at the Pacific Chapter of Association for Public Opinion Research Mini-Conference. June 28th. San Francisco, CA. Vannette, D.L., (2013). Evidence of Interviewer Tailoring in Telephone Interview Introductions. Paper presented at The Interviewer-Respondent Interaction Workshop, May 15-16, Boston, MA. Vannette, D.L., (2012). Improving Survey Website Usability. Presented at the National Science Founda- tion Conference on The Future of Survey Research. November 8-9. Arlington, VA. Vannette, D.L., (2011) Online Survey Research: Findings, Best Practices, and Future Research. Pre- sented at The Advertising Research Foundation Research Quality Forum. April 7th. New York, NY. David L. Vannette 5
Teaching Experience Teaching Assistant - Stanford University Department of Communication (2012-2016)
The Psychology of Communication About Politics in America - Elective undergraduate course
Deliberative Democracy and its Critics - Elective undergraduate course Research Methods - Core undergraduate course Summer Institute in Political Psychology - Elective graduate course
Digital Media in Society - Core undergraduate course
Computers and Interfaces - Elective undergraduate course Teaching Assistant - Stanford University School of Education (2015)
Teaching Assistant - University of Michigan Ross School of Business (2006-2011) Marketing Management - Core Marketing MBA course The World Economy - Core Strategy MBA course
International Marketing Management - Elective Marketing MBA course
Visiting Lecturer - Moscow State University Graduate School of Business (2008) Writing Business Case Studies - Short course for faculty
Competitive Grants & Awards
2014 Stanford University SPICE Grant ($1,500) with Rene Kizicek 2011-current Stanford University Sarah Hotchkiss Ketterer Graduate Fellowship 2013 Interviewer-Respondent Interaction Workshop Grant from the Charles Cannell and Rensis Likert Funds in Research in Survey Methodology
2012 & 2013 American Association for Public Opinion Research Student Travel Grant 2010 University of Michigan Rackam Graduate School Travel Grant 2009 University of Michigan Program in Survey Methodology Travel Grant 2009 University of Michigan Program in Survey Methodology - Survey Research Operations Ph.D. Fellowship - $75,000 (declined) 2007 University of Western Ontario Ivey School of Business Case Writing Clinic - Best Case Study Award 2002-2006 Calvin College Faculty Honors Scholarship - $5000/year David L. Vannette 6
Ad-Hoc Reviewer For
American Journal of Political Science, Public Opinion Quarterly; Political Communication; Journal of Survey Statistics and Methodology, American Politics Research; Survey Research Methods; Journal of Internet Medical Research
Professional Service Executive Council member for the Pacific Chapter of American Association for Public Opinion Re- search (2013-present) Membership and Chapter Relations Committee member for the American Association for Public Opin- ion Research (2013-2016) Student Engagement Subcommittee member for the American Association for Public Opinion Research (2013-2016) Organized two-day workshop on Questionnaire Design for the Stanford University Institute for Research in the Social Sciences and the Center for Computational Social Science. September 15-16, 2014 Session Chair for Measuring Values in Society at the 5th Conference of the European Survey Research Association. July 15-19, 2013. Ljubljana, Slovenia. Organized two conferences on the Future of Survey Research: Challenges & Opportunities for the National Science Foundation. October 3 - 4, 2012 & November 8 - 9, 2012. https://iriss.stanford.edu/content/future- survey-research-nsf
Other Research Positions Held
Research Social Science Analyst (2010) United States Census Bureau - Statistical Research Division, Washington D.C. Research Associate (2007 - 2009) The William Davidson Institute at the University of Michigan, Ann Arbor, MI Research Assistant (2006 - 2009) The University of Michigan Ross School of Business, Ann Arbor, MI
Professional Development Workshops Attended
IRiSS Computational Social Science Summer Workshop - Stanford University Institute for Research in the Social Sciences (Summer 2013) Summer Institute in Political Psychology - Stanford University (Summer 2011) Statistical Analyses in R - University of Michigan Institute for Social Research (Summer 2009) Case Writing Method Workshop - University of Western Ontario Ivey Business School (Spring 2007)
Professional Associations American Political Science Association; Midwest Political Science Association; American Association for Public Opinion Research; European Survey Research Association; International Communication Association; Pacific Chapter of the American Association for Public Opinion Research David L. Vannette 7
Programming and Technical Skills
R statistical software Stata statistical software LaTeX Qualtrics survey platform Amazon Mechanical Turk research platform SQL Python
Professional References Frederick G. Conrad Research Professor, Institute for Social Research & Psychology, University of Michigan; Director, Michigan Program in Survey Methodology, University of Michigan & Joint Program in Survey Methodology, University of Maryland Address: Institute for Social Research University of Michigan Room 4025 P.O. Box 1248 Ann Arbor, MI 48106 Phone: 734.936.1019 Email: fconrad@umich.edu Bradford S. Jones Professor, Political Science, University of California Davis; Address: Department of Political Science One Shields Avenue 1246A Social Sciences University of California, Davis Davis, CA 95616-8682 Phone: 530.752.1649 Email: bsjjones@ucdavis.edu Carol Haney Distinguished Researcher Qualtrics Phone: 802.258.0518 Email: CarolH@qualtrics.com George Terhanian Chief Research & Analytics Officer NPD Group Phone: 516.625.2460 Email: George.Terhanian@npd.com David L. Vannette 8
