David L.

Vannette
Qualtrics
Subject Matter Expert Team Phone: (650) 223-9727
350 W 8th St. Email: davev@qualtrics.com
Davis, CA 95616

Current Position
Head of the Qualtrics Methodology Lab & Visiting Scholar at UC Davis

Education
2017 Ph.D. in Communication, Stanford University | Advisor: Jon A. Krosnick
Dissertation: Predicting and Influencing Behavior with Surveys
Committee Members: Shanto Iyengar, Justin Grimmer & James T. Hamilton
2011 M.S. in Survey Methodology University of Michigan | Advisor: Frederick G. Conrad
2006 Liberal Arts Bachelor of Science Calvin College | Advisor: Stacy Jackson

Publications
Book
Vannette, D.L. & Krosnick, J.A. (eds), The Palgrave Handbook of Survey Research (2018)

Journal Articles
Jones, B.S., Vannette, D.L., Rocha, R., Pantoja, M., Garcia, J.M., The Trump Bump: Latina/o Anxiety
about Deportation in a Climate of Threat [under review]

Jones, B.S., Victor, K.M., & Vannette, D.L., [forthcoming] Alien Citizens and the Canonical Immigrant:
Do Stigmatized Attributes Affect Latina/o Judgment about Discrimination? American Journal of Political
Science
Vannette, D.L. & Westwood, S.J., Can Pre-election Polls Influence Turnout? Evidence from a Random-
ized Experiment [under review]
Vannette, D.L., Does Embedding a Survey Question in the Survey Invitation E-mail Affect Response
Rates? Evidence from a Randomized Experiment [under review]
Conrad, F. G., Broome, J. S., Benki, J. R., Kreuter, F., Groves, R. M., Vannette, D.L., & McClain, C.
(2013). Interviewer speech and the success of survey invitations. Journal of the Royal Statistical Society:
Series A (Statistics in Society), 176(1), 191-210.
David L. Vannette 2

Book Chapters
Vannette, D.L., & Krosnick, J.A., (2014) Answering Questions: A Comparison of Survey Satisficing and
Mindlessness. in The Wiley-Blackwell Handbook of Mindfulness. Eds. Amanda Ie, Christelle T. Ngoumen
and Ellen J. Langer
Vannette, D.L., (2011) Trojan UV. in: Purchasing and Supply Management. (14th edition). Eds. P. Fraser
Johnson, Michiel R. Leenders, and Anna E. Flynn. Boston: McGraw-Hill/Irwin. Print.

Branch, J.D., Hershey, L., & Vannette, D.L., (2011) The Use of RISK R for Introducing Marketing Strat-
egy. In Beyond Transmission: Innovations in University Teaching. Eds. Claus Nygaard, Nigel Courtney,
and Clive Holtham. Faringdon, Oxfordshire: Libri. Print.

Proceedings
Conrad, F.G., Broome, J.S., Benki, J.R., Groves, R.M., Kreuter, F., and Vannette, D.L. (2010) To Agree or
Not to Agree: Effects of Spoken Language on Survey Participation Decisions. Public Opinion Quarterly.
Proceedings of the Sixty-Fifth Annual Conference of the American Association for Public Opinion
Research. 74(3): 596-598

Case Studies - all published by The University of Michigan

Prudential Life Insurance: A Positive Approach to Change Management
with Kim Cameron
Living Homes: Creating a Sustainable Business Building Green Homes
with Andrew Hoffman, Rebecca Henn, and Grace Augustine
Branding Israel
with Rajeev Batra and Grace Augustine

Research in Preparation
Vannette, D.L., Where Personal Influence Meets Impersonal Influence: How Representations of Local
Public Opinion Shape National Political Outcomes. [working paper]
Vannette, D.L. & Krosnick, J.A., Challenges and Opportunities in Survey Research [invited review
article in preparation for the Journal of Survey Statistics and Methodology]

Vannette, D.L. & Krosnick, J.A., The Effects and Effectiveness of Likely Voter Models in Pre-Election
Polls [working paper]
Vannette, D.L. & Westwood, S.J., Two Sides to Every Story: An Experimental Test of How Journalistic
Norms of “Balance” Can Influence Political Attitudes and Outcomes [working paper]

Vannette, D.L., Testing the Performance of Different Types of Attention ‘Trap’ Questions on Data
Quality in Web Surveys. Experimental Evidence from a 14 Country Study [working paper]
Vannette, D.L., How Attention ‘Trap’ Questions Influence Survey Response and Data Quality [working
paper]

McClain, Colleen, Keutsch, F., Yan, T., Vannette, D.L. & Lepkowski, J.M., Priming Mindful Responding:
Relationships Between Survey Instructions, Mindfulness, and Data Quality in a Telephone Survey.
[working paper]
David L. Vannette 3

Keutsch, F., Yan, T., Vannette, D.L. & Lepkowski, J.M., The Influence of Question Order on Social
Desirability Bias in a Telephone Survey. [working paper]
Qi, J., Yan, T., Keutsch, F., Lepkowski, J.M., & Vannette, D.L., Linking Mindfulness to Social Desirabil-
ity Bias: Do Mindful Respondents Tend to Give Socially Desirable Answers? [working paper]

Vannette, D.L., Do Interviewers Make Good Tailors? The Effects of Conversational Introductions on
Survey Participation [in preparation for submission to Field Methods]

Conference Papers
Hosek, A.H., & Vannette, D.L., (2016) Regional Variation in Income Inequality and Preference for
Redistribution. Paper presented at the 112th Annual Meeting of the American Political Science Asso-
ciation. September 1-4. Philadelphia, PA.

Vannette, D.L., (2016), Testing the Effects of Different Types of Attention Interventions on Data Quality
in Web Surveys. Experimental Evidence from a 14 Country Study. Paper presented at the 71st Annual
Conference of the American Association for Public Opinion Research. May 12-15. Austin, TX.
Vannette, D.L., (2016). Does Embedding a Survey Question in the Survey Invitation E-mail Affect
Response Rates? Evidence from a Randomized Experiment. Paper presented at the 71st Annual
Conference of the American Association for Public Opinion Research. May 12-15. Austin, TX.
Vannette, D.L., & Westwood, S.J. (2015). The Effects of Local Opinions on National Politics. Paper
presented at the 111th Annual Meeting of the American Political Science Association. September 3-6.
San Francisco, CA.
Vannette, D.L., Krosnick, J.A. (2015). The Effects and Effectiveness of Likely Voter Models in Pre-
election Surveys. Paper presented at the 6th Meeting of the European Survey Research Association.
July 13-17. Reykjavic, Iceland.
Vannette, D.L., Krosnick, J.A. (2015). The Effects and Effectiveness of Likely Voter Models in Pre-
election Surveys. Paper presented at the 70th Annual Conference of the American Association for
Public Opinion Research. May 14-17. Hollywood, FL.

McClain, Colleen, Keutsch, F., Yan, T., Vannette, D.L. & Lepkowski, J.M. (2015). Priming Mindful
Responding: Relationships Between Survey Instructions, Mindfulness, and Data Quality in a Telephone
Survey. Paper presented at the 70th Annual Conference of the American Association for Public Opinion
Research. May 14-17. Hollywood, FL.

Keutsch, F., Yan, T., Vannette, D.L. & Lepkowski, J.M. (2015). The Influence of Question Order on
Social Desirability Bias in a Telephone Survey. Paper presented at the 70th Annual Conference of the
American Association for Public Opinion Research. May 14-17. Hollywood, FL.
Qi, J., Yan, T., Keutsch, F., Lepkowski, J.M., & Vannette, D.L. (2015). Linking Mindfulness to Social
Desirability Bias: Do Mindful Respondents Tend to Give Socially Desirable Answers?. Paper presented
at the 70th Annual Conference of the American Association for Public Opinion Research. May 14-17.
Hollywood, FL.
Keutsch, F., Yan, T., Lepkowski, J.M., & Vannette, D.L. (2015). The Influence of Question Order on
Social Desirability Bias in a Telephone Survey. Paper presented at the 70th Annual Conference of the
American Association for Public Opinion Research. May 14-17. Hollywood, FL.
David L. Vannette 4

Vannette, D.L., & Westwood, S.J., (2014). Representations of Negative Opinions Disproportionately
Shape Political Attitudes. Paper presented at the 69th Annual Conference of the American Association
for Public Opinion Research. May 15-18. Anaheim, CA.
Vannette, D.L., & Westwood, S.J., (2014). Two Sides to Every Story: The Effects of Expert and Public
Opinion on Attitudes Toward Politicians. Paper presented at the 72nd Annual Conference of the
Midwest Political Science Association. April 3-6. Chicago, IL.
Vannette, D.L., & Westwood, S.J., (2013). Voter Mobilization Effects of Poll Reports During the 2012
Presidential Campaign. Paper presented at the 68th Annual Conference of the American Association
for Public Opinion Research. May 16-19. Boston, MA.

Vannette, D.L., & Krosnick, J.A., (2013). Mindlessness and Mindfulness in the Survey Context. Paper
presented at the 68th Annual Conference of the American Association for Public Opinion Research.
May 16-19. Boston, MA.
Vannette, D.L., (2012). Do Interviewers Make Good Tailors? The Effect of Conversational Interviewer
Introductions on Survey Participation. Paper presented at The RC33 8th International Conference on
Social Science Methodology, July 9-13. Sydney, Australia.
Vannette, D.L., Krosnick, J.A., DeBell, M., & Wilson, C., (2012). Identifying Likely Voters in Pre-
Election Polls: Comparing Methods to Find the Best One. Paper presented at the 67th Annual Confer-
ence of the American Association for Public Opinion Research. May 17-20. Orlando, FL.

Invited Talks & Guest Lectures

Vannette, D.L., & Westwood, S.J. (2016). The Effects of Representations of Local Public Opinion on Na-
tional Political Outcomes: Evidence From Three Randomized Experiments. Presented at the University
of California Davis Department of Communication. March 31st. Davis, CA.
Vannette, D.L., (2016) Survey Data: How to Avoid Being Misled by Your Analysis. Presented at the
Qualtrics Insight Summit. Feb 18th. Salt Lake City, UT.
Vannette, D.L., (2016) Designing High Quality Questions and Questionnaires. Presented at the Qualtrics
Insight Summit. Feb 17th. Salt Lake City, UT.
Vannette, D.L. & Krosnick, J.A., (2014) The Effects and Effectiveness of Likely Voter Models in Pre-
Election Polls. Presented at the Stanford University Political Psychology Research Group Seminar. March
20th. Stanford, CA.

Vannette, D.L., (2014) Questionnaire Design: Maximizing Reliability and Validity of Survey Data Col-
lection. Presented at the Stanford University Lytics Lab Seminar. January 30th. Stanford, CA.
Vannette, D.L., (2013). Linking Survey Methodology and Public Opinion Research. Presented at the
Pacific Chapter of Association for Public Opinion Research Mini-Conference. June 28th. San Francisco, CA.
Vannette, D.L., (2013). Evidence of Interviewer Tailoring in Telephone Interview Introductions. Paper
presented at The Interviewer-Respondent Interaction Workshop, May 15-16, Boston, MA.
Vannette, D.L., (2012). Improving Survey Website Usability. Presented at the National Science Founda-
tion Conference on The Future of Survey Research. November 8-9. Arlington, VA.
Vannette, D.L., (2011) Online Survey Research: Findings, Best Practices, and Future Research. Pre-
sented at The Advertising Research Foundation Research Quality Forum. April 7th. New York, NY.
David L. Vannette 5

Teaching Experience
Teaching Assistant - Stanford University Department of Communication (2012-2016)

The Psychology of Communication About Politics in America - Elective undergraduate course

Deliberative Democracy and its Critics - Elective undergraduate course
Research Methods - Core undergraduate course
Summer Institute in Political Psychology - Elective graduate course

Digital Media in Society - Core undergraduate course

Computers and Interfaces - Elective undergraduate course
Teaching Assistant - Stanford University School of Education (2015)

Lytics (Learning Analytics) seminar - Elective graduate course

Teaching Assistant - University of Michigan Ross School of Business (2006-2011)
Marketing Management - Core Marketing MBA course
The World Economy - Core Strategy MBA course

International Marketing Management - Elective Marketing MBA course

Visiting Lecturer - Moscow State University Graduate School of Business (2008)
Writing Business Case Studies - Short course for faculty

Competitive Grants & Awards

2014 Stanford University SPICE Grant ($1,500)
with Rene Kizicek
2011-current Stanford University Sarah Hotchkiss Ketterer Graduate Fellowship
2013 Interviewer-Respondent Interaction Workshop Grant from the Charles Cannell and Rensis Likert
Funds in Research in Survey Methodology

2012 & 2013 American Association for Public Opinion Research Student Travel Grant
2010 University of Michigan Rackam Graduate School Travel Grant
2009 University of Michigan Program in Survey Methodology Travel Grant
2009 University of Michigan Program in Survey Methodology - Survey Research Operations Ph.D.
Fellowship - $75,000 (declined)
2007 University of Western Ontario Ivey School of Business Case Writing Clinic - Best Case Study
Award
2002-2006 Calvin College Faculty Honors Scholarship - $5000/year
David L. Vannette 6

Ad-Hoc Reviewer For

American Journal of Political Science, Public Opinion Quarterly; Political Communication; Journal of Survey
Statistics and Methodology, American Politics Research; Survey Research Methods; Journal of Internet Medical
Research

Professional Service
Executive Council member for the Pacific Chapter of American Association for Public Opinion Re-
search (2013-present)
Membership and Chapter Relations Committee member for the American Association for Public Opin-
ion Research (2013-2016)
Student Engagement Subcommittee member for the American Association for Public Opinion Research
(2013-2016)
Organized two-day workshop on Questionnaire Design for the Stanford University Institute for Research
in the Social Sciences and the Center for Computational Social Science. September 15-16, 2014
Session Chair for Measuring Values in Society at the 5th Conference of the European Survey Research
Association. July 15-19, 2013. Ljubljana, Slovenia.
Organized two conferences on the Future of Survey Research: Challenges & Opportunities for the National
Science Foundation. October 3 - 4, 2012 & November 8 - 9, 2012. https://iriss.stanford.edu/content/future-
survey-research-nsf

Other Research Positions Held

Research Social Science Analyst (2010) United States Census Bureau - Statistical Research Division,
Washington D.C.
Research Associate (2007 - 2009) The William Davidson Institute at the University of Michigan, Ann
Arbor, MI
Research Assistant (2006 - 2009) The University of Michigan Ross School of Business, Ann Arbor, MI

Professional Development Workshops Attended

IRiSS Computational Social Science Summer Workshop - Stanford University Institute for Research
in the Social Sciences (Summer 2013)
Summer Institute in Political Psychology - Stanford University (Summer 2011)
Statistical Analyses in R - University of Michigan Institute for Social Research (Summer 2009)
Case Writing Method Workshop - University of Western Ontario Ivey Business School (Spring 2007)

Professional Associations
American Political Science Association; Midwest Political Science Association; American Association
for Public Opinion Research; European Survey Research Association; International Communication
Association; Pacific Chapter of the American Association for Public Opinion Research
David L. Vannette 7

Programming and Technical Skills

R statistical software
Stata statistical software
LaTeX
Qualtrics survey platform
Amazon Mechanical Turk research platform
SQL
Python

Professional References
Frederick G. Conrad
Research Professor, Institute for Social Research & Psychology, University of Michigan;
Director, Michigan Program in Survey Methodology, University of Michigan & Joint Program in Survey
Methodology, University of Maryland
Address:
Institute for Social Research
University of Michigan
Room 4025
P.O. Box 1248
Ann Arbor, MI 48106
Phone: 734.936.1019
Email: fconrad@umich.edu
Bradford S. Jones
Professor, Political Science, University of California Davis;
Address:
Department of Political Science
One Shields Avenue
1246A Social Sciences
University of California, Davis
Davis, CA 95616-8682
Phone: 530.752.1649
Email: bsjjones@ucdavis.edu
Carol Haney
Distinguished Researcher
Qualtrics
Phone: 802.258.0518
Email: CarolH@qualtrics.com
George Terhanian
Chief Research & Analytics Officer
NPD Group
Phone: 516.625.2460
Email: George.Terhanian@npd.com
David L. Vannette 8

Last updated: April 24, 2018

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