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The concept investment means employment of funds to earn additional income or growth in terms of value the essential quality of an investment is expectation of reward it involves the commitment of resources which have been from current consumption in the hope that some benefits will be received in future. Investment in equities is also on the basis of income of the family, the investing ability may differ from persons to person according to their earning capacity. It has been long since investor has forgotten to go through the primary as well as secondary market. The small and medium investors also fear to put that their hard earned money in the stock market due to a continuous fall in the interest rates of all the savings schemes in banks, post-office, non-banking, financial companies and provident funds the hard earned money of people is being eaten away by inflation but the stock market is the place next to direct business where erosion money due to inflation can be tripled in a few days in stock market and that an investor may burn his fingers due to evaporation of money the task of earning profits through trading in equities is not easy particularly for those who are not fully aware of the trading system at stock exchange. Investing in equity market is good opportunity for all investor. It involves risk and return investing has been acting confined to the rich and business class in post but today it has become a household word and is very popular with people from all works of life. Derivatives as a tool in financial market as well as the market has been thin with poor liquidity and has not grown to any significance level these for research has selected on this topic to know the investment opportunities in equity market. 1.2 1) 2) 3) 4) OBJECTIVES

To study the investment opportunity in equity market To study the market potential for equity market as an investment To know the risk tolerance level of the investor To study in detail about services provided by karvy for equity market in gulbarga 5) To know the satisfaction level of investors towards karvy



The project deals with a study on investor’s opportunities in equity market with special reference to karvy stock broking limited. Information in this regard is collected from primary data and secondary data. A. statement of problem Investing in equity market is good opportunity for all investors. It involves risk and returns, derivatives as a tool for managing risk in the equity markets then found useful as a hedging tool in financial markets as well as the market has been thin and poor liquidity and has not grown to any significant level. There for research has selected on this topic to know the investment opportunities in growing equity market.. B. Research Design A research design was purely and simply the framework or plan for the study the guided the collection and analysis of the data. The project is undertaken ‘A study on investment opportunities in equity market with special reference to karvy stock broking limited in Gulbarga. C. Sample selection The data was collected from 50 investors. The area for collection of data was in Gulbarga city. D. Nature of the data collection  Primary data  Secondary data Primary Data The primary sources include: - Questionnaire - Discussions Secondary Data The secondary Data was colleted from the followings: - Text books - Company profile - Website of the company

1.4. SCOPE OF THE STUDY The study was carried out by researcher to study the investor’s opportunities in equities market service provided by karvy stock broking limited in Gulbarga. The present study not only describes the opportunities of the investors in equity market but also provided valuable suggestions regarding the service for the enrichment of the company in future. 1.5. Limitation of the study 1) The project work to be completed within a stipulated period of time, Hence time is major constraint for completion of the study. 2) The study was confined only to karvy broking limited at Gulbarga city only. 3) During the discussion some of respondents were relevant to information and some have given biased information. 4) The study was restricted to 50 respondents in Gulbarga city. 1.6. CHAPTER SCHEME The study has been divided into five chapters: The first chapter consists of introduction to the study, objectives, research methodology, scope and limitation of the study and chapter scheme. The second chapter consists the theoretical background. The third chapter explains about profile of Karvy. The fourth chapter focuses on the data analysis and its interpretation. The fifth chapter concludes with the findings, suggestion and conclusions.

INTRODUCTION Investment is the employment of funds in order to achieve addition income or growth in value. Investment involves ‘waiting’ for a reward. It involves the commitment of resources which have been saved or put away from current consumption. In the hope that some benefits will accrue in the future. Investment has been further categorized by financial expert and economist. FINANCIAL AND ECONOMIC INVESTMENT Investment is the allocation of monetary resources to assets that are expected to yield some gain or positive return over a given period of time. These assets may range from safe investment. Economic investment means the net additional to the economies of the stock which consists of goods and services used in production of other goods and services. The financial and economic meanings of investments are related to each other because an investment is a part of the savings of individuals. MEANING OF EQUITY Equity is term whose meaning depends very much on the context. In general, you can think of equity as ownership in any assets after all debts associated with that asset are paid off. Share or equity represents part of an ownership of a business. So as a shareholder you own a piece of the action that happens in that business. Why would you want a piece of the action? For the rewards of course. As a shareholder you have a right over. Common stocks, are equity because they represent ownership of a company where as bonds are classified as debt because they represent an obligation to pay no ownership of assets.

It is distinct from a stock exchange. A stock market is a market for the trading of company stock. central banks tend to keep an Argus eye on the development of the stock market and reflect on how the financial system functions. Therefore. and also on the OTCBB and pink sheets. Experience has taught us that the price of shares and other assets is an important part of the dynamics of economic growth. which is an entity (a corporation or mutual organization) in the business of bringing buyers and sellers of stocks together. ‘the stock markets ‘in the united states includes the trading of stocks listed on the NYSE. and derivatives of same. Residual claim means that stockholders are the last in line of all those who have on the assets and income and income of the corporation. the term stock market is a somewhat abstract concept for the mechanism that trading of company stocks.CHARACTERISTICS OF COMMON STOCK Two most important characteristics of common stock as an investments are its residual claim and limited liability features. . Share prices also affect the wealth of households and their consumption. Limited liability means that the most shareholders can loss in the events of failure of the corporation is there original investment. both those securities listed on a stock exchange as well as those only traded privately. Although common. For example. It is also used to describe the totality of all stocks. for insurance. The stock market is one of the most important sources for companies to raise money. especially within one country. for example in the phrase “the stock market was up today”. NASDAQ. Rising share prices. TRADING . tend to be associated with increased business investment and vise verse. Another reason is the oversight of financial stability. or in the tern “stock market bubble”. and AMEX.

Royachand.Participants in the stock market range from small private stock investors to large hedge fund traders. A similar organization was set up in Ahmadabad in 1894. native share and stock broker association. They formed the back bone of share floatation by the East India Company and a few commercial banks. rasp [actively. Yet other stock exchange was started in madras in 1920. who can be based anywhere. Their orders end op with a professional at the stock exchange. there were 50-60 brokers led by the legendary Premchand.698 companies listed as against 1. In 1875. A voluntary non-profit association of person it mobilized funds for industrial growth and government securities. There were long and varying periods for specified and non-specified share in the old cleaning system because of the interaction involved in the physical form the shares. During inter war years.761 corers in 1990. As a result of the swadesi movement and the coal boom of 190408.521 corers in 1990. The stock exchange in Hydrabad and Delhi started operation in the years 1943 and 1947. Stock exchanges also provides facilities . There were 5. there seven stock exchanges functioning in major cities of the country]. to trade company stocks and other securities.the market capitalization of listed companies pumped for Rs 971 corers in 1946 to 70. A stock exchange or share market is a corporation or mutual organization which provides facilities for stock brokers and traders. From the nineties. From the seven stock exchanges in 1946. the trading system was open outcry system with scripts classified as non-specified or cash scripts that were compulsory settled with delivery at the end of settlement. especially of Bombay port trust and Bombay Municipality. BRIEF HISTORY OF STOCK EXCHANGE THE BRIEF OF STOCK EXCHANGES IN India back to the 1840’s. as the demanded and new ones were floated. Before 1990. the country moved to form a total of 19 stock exchanges by 1990. At the time of independence. Present there are 23 recognized stock exchanges with 6000 stock brokers. started the current phase under which Indian stock exchanges are undergoing a rapid transition to be at par with stock exchange in the developed world. Kolkata became another major center of share trading and exchange was set up in 1908. who executes the order.125 in 1946. The paid up capital of these companies multiplied many fold forms Rs 270 corers in1946 to 27.

commerce and industry. There I usually no compulsion to issue stock via the stock exchange itself. This is the way that bonds are traded. which could have been consumed. Supply and demand in stock markets are driven by various factors which.for the issues and redemption of securities. unit trusts and other pooled investment products and bonds. hedge against volatility. Usually there is a central location at least for record keeping. it leads to a more rational allocation of resources because funds. A takeover bid or a merger agreement through the stock market is one of the simplest and most common ways for a company to grow by acquisition or fusion. but trade is less and less linked to such a physical place. To be able to trade a security on a certain stock exchange. Mobilizing savings for investment: What people draw their savings and invest in shares. increase distribution channels. The securities traded to a stock exchange include: share issued by companies. or acquire other necessary business asset. Increasingly. Trade on an exchange is by members only. not must stock be subsequently traded on the exchange. it has to be listed there. Such trading is said to be off exchange or over-the-counter. Facilitating company growth: Companies view acquisition as an opportunity to expand product lines. companies generally tend to improve on their management standards and . increase its market share. Other financial instruments and capital events including the payment of income and dividends. as modern markets are electronic networks. which gives those advantages of speed and cost of transactions. affect the price of stocks (see stock valuation). resulting in a stronger economic growth and higher productivity levels. or kept in idle deposits with banks. THE ROLE OF STOCK EXCHANGES Raising capital for businesses: The stock exchange provides companies with the facility to raise capital for expansion through selling shares to the investing public. stock exchanges are part of a global market for securities. as in all free markets. are mobilized and redirected to promote business activity with benefits of several economic sector such as agriculture. Corporate governance: By having a wide and varied scope of owners. as well as. The initial offering of stocks and bonds to investors is by definition done in the primary market and subsequent trading is done in the secondary market. Redistribution of wealth: stock exchanges do not exist to redistribute wealth although casual and professional stock investor through stock price increase (that may result in capital gains for the investor) and dividends get a chance to share in the wealth of profitable business.

Share prices tend to rise or remain stable when companies and the economy in general show signs of stability and growth. Consequently.efficiency in order to satisfy the demands of these shareholders and the more stringent rules for public corporation imposed by public stock exchanges and the government. Creating investment opportunities for small investor: As opposed to other businesses that require huge capital outlay. Enron Corporation (2001). thus loaning money to the government. some well-documented cases are known where it is alleged that there has been considerable slippage in corporate governance on the part of some public companies pets. the result is that the government must tax the citizens or otherwise raise additional funds to make any regular coupon payments and refund the principal when the bounds mature. (2002) or Parmalat (2003) are among the most scrutinized by the media). An economic depression or financial crisis eventually leads to a stock market cash. it is alleged that public companies (companies that are owned by shareholders who are members of the general public and trade shares on public exchanges).com (2000). Tend to have better management records then privately-held companies (those companies where shares are not publicly trades. and to enjoy similar rates of return(s). Therefore the stock exchange provides the opportunity for small investors to own shares of the same companies large investors. Adelphi (2002). One Tel (2001). Government capital-rising for development projects: Governments at various levels may decide to borrow money in order to finance infrastructure projects such as sewage members of the public buy them. Web van (2001). However. investing in shares is open to both the large and small stock investors because a person buyers the number of shares they can afford. . Therefore the movement of share prices and in general of the stock indexes can be an indicator of the economy. The insurance of such bounds with the full faith and credit of the government instead of with collateral. on market forces. often owned by a small group of investors). share prices rise and fall depending. Sunbeam (2001). MCI World. Barometer of the economy: At the exchanges.

The partners decided to offer other then the audit services. 150000. The business was span off to form a separate joint venture with computer share of Australia in 2005 karvy’s foray into stock broking began with marketing IPO’s in 1993. in 1994 and become member of the stock exchange. Karvy was among the first few members of NSE. an initial stage it was very small in size. karvy began topping the IPO procurement league tables and it has consistently maintained its poison among the top 5. Within a few years. . in karvy stock broking limited.CHAPTER 3 Profile of Karvy BACKGROUND Karvy was started by a group of 5 charted accountants in 1979. Today karvy is among the top 5 depositary participant in India. KARVY GROUP COMPANIES 1. karvy have equity participation by ICICI ventures limited and Barings Asia limited. karvy consultants limited has always remained at the help of organizational affairs. pioneering business policies. Mumbai in 2001. While the registry business is a 50:50 joint venture with computer share of Australia. Dematerialization of shares gathered place in mid-90s and karvy was in the forefront educating investors on the advantages of dematerializing their shares. The first firm in the group. Karvy Consultants Limited As the flagship company of the karvy group. work ethic and channels of progress. It was started with a capital of Rs. In a very short period it become the largest register and transfer agent in India. value added services like corporate advisory services to their clients. Karvy consultants limited was interpreted on 23rd July 1983.

The company that services more than 75 million shareholders across 7000 corporate clients and makes its presence felt in over 12 countries. 4. into a sophisticated and scientific investment option. We provide both life and non-life insurance products to retail individuals. the leading Australian company. Recognized as a leading merchant banker in the country. The specialist business process outsourcing unit of the Karvy group. 8. (www. We have traversed wide spaces to tie up with the world’s largest transfer agent. high net-worth clients and . The paradigm shift from pure selling to knowledge based selling drives the business today with our wide portfolio offerings. one of the cornerstones of the Karvy edifice flows towards attaining diverse goals of the customer through varied 3. We have made commodities trading. Karvy Comtrade Limited At Karvy commodities. Member of national stock exchange (NSE). mergers and acquisitions and corporate restructing which have earned as the reputation of a merchant banker. we are focused on taking commodities trading to new dimensions of reliability and profitability. 5.Now this transferred this business into a joint venture with computer share limited of Australia. Distribution of Financial Products.karvydp. 2. we are focused on taking commodities. Karvy Insurance Broking Limited At Karvy Insurance Broking Limited. on essentially age old practice. 6. Karvy Computer Share Private Limited. Karvy Stock Broking Limited. we occupy all segments in the retail financial service industry. Karvy Stock Broking Limited. This reputation was built by capitalizing on opportunities in corporate consolidations. 7. the world’s largest register. Karvy Global Services Limited. The legacy of expertise and experience in financial services of the Karvy group server as well as enter the global arena with the confidence of being able to deliver and deliver well. the Bombay Stock Exchange (BSE) and the Hyderabad Stock Exchange (HSC). Karvy Investor Services Limited. We are registered with SEBI as a category merchant banker.

Kerala a) Barnches33 b) Business Associates53 Pradesh 7. Karvy Realty and Services (India) Limited.392 1. Maharashtra a) Barnches49 Karvy’s pan India Overseas offices at Dubai & new York b) Business Associates23 5. Punjab: a) Barnches16 b) Business Associates26 2. Karvy Reality & services (India) Limited (KRSIL) is engaged in the business of real estate and property services offering value added property services and offers individuals and establishments a myriad of options across investments. Rajasthan a) Barnches10 b) Business Associates20 3. 9.468  Covering. Karvy Branches and Business Associates  Branches -475 branch network  Business Associates. Karnataka/G oa a) Barnches49 b) Business Associates25 6. financing and advisory services the reality sector. Madhya . Gujarat a) Barnches32 b) Business Associates34 4.corporate with the opening up of the insurance sector and with a large number of private players in the business. we are in a position to provide tailor made policies for different segments of customers.

Oth er smaller status a) Barnches82 b) Business Associates60 Range of products karvy Karvy provide online offline and telephonic support for all the products. Orrisa: a) Barnches14 b) Business Associates12 11. West Bengal a) Barnches25 b) Business Associates13 10. Ta mil Nadu a) Barnches62 b) Business Associates11 13.a) Barnches22 b) Business Associates30 8.  Equity trading  Commodities trading  Debt trading  Mutual funds broking  General insurance  Advisory platform . Uttar Pradesh a) Barnches45 b) Business Associates16 9. Andhra Pradesh: a) Branches35 b) Business Associates76 12.

      Derivatives Currency trading Real estate broking Life insurance IPOS Fixed deposits and other saving products Key success factors of karvy 1. 3. 5. Pan India branch network Ability to gross sell Diversified products offering Service standards and Branch recall Multi channel service delivery Well trained resources . 4. 6. 2.

Strong senior management Quality Objectives of karvy 1.7. Build in house process that will ensure transparent and harmonious relationship with its clients and investors to provide high quality of services. .

VISION Karvy’s aspiration of establishing itself on integrator financial services company is propelled by a vision that is shared by the entire work force towards this end. Quality policy To achieve and sustain market leadership. . 3. Establish a partner relationship with its investor service agents and vendors that will help in keeping its commitments to the customers. 4. karvy shall aim for complete customer satisfaction by combining its human and technological resources to provider world class quantity services.2. Provide high quality of work life for all its employers and equip them with adequate knowledge and skills so as to respond to customers need. Karvy is dedicated itself to:  Having single minded focus on investors services. In the process karvy shall strive to meet the exceed customers satisfaction and set industry standards. Continue to uphold the value of honesty and integrity and strive to establish on paralleled standards in business ethics.  Establish as a house hold name for financial services  Set industrial standards MISSION Our mission is to be leading preferred service provider to our customers and aim to achieve this leadership position by building an innovative enterprising and technology driven organization which will set the highest standards of service and business ethics.

2. Broking of the year by blooming UTV financial leadership awards 2011. ISO 9002 certified operations by DNV.Achievements 1. 3. Among the top 5 stock brokers. Among the top 3 depository participants.1 register and securities transfer agent. 9. 7. . 5. Largest and broking house in India award 2010. Among the top 10 investment bankers. 4. Adjudged as one the top 50 IT uses India by MIS Asia. Largest independent distributor for financial products broker with best corporate desk for commodity. India’s No. 8. 6.

SWOT Analysis Strength      Good research team Dedicated employees Strong customer relationship Strong brand name Wide spread branches and brokers network. Weakness  Technology need to be upgraded  Not enough advertisement Opportunity  Growing IPO issues  Positive outlook of people towards financial products.  Growing consumer awareness about equity related product. Threat  Market uncertainty  Emerging economic factors like inflation for trade business. .

Chairman Mr. C. Yugendhar . M. Parthasarthy . Ramakrishna . S.Director . M.Managing Director Mr.Organization chart Managing Director Vice president Vice president Vice president Vice president Karvy Investors Service Ltd Deputy General Manager Karvy securities Ltd Karvy stock Broking Ltd Deputy General Manager Karvy Consultants Ltd Deputy General Manager Deputy General Manager Senior Manager Senior Manager Senior Manager Senior Manager Board of Directors Mr.

Branch Manager Ramakanth Panda – Dealer (stock broking) Gouri Shastri – Assistant Manager (stock broking) Gangadhar Avaradhi (stock broking) Santosh Poddar-Dealor (Commodity) .karvy.Key personnel at Karvy in Gulbarga city Siddayya Hiremath .-1 Banjara Hills Hydrabad Andrapradesh India Tele phone: +91-40-23312454 Fax: +91-40-23311968 Website: www. street no. Station main road Opposite public garden Gulbarga Karnataka Pin code-585103 Tele phone: 08472-262502 Registered Office ‘Karvy House’ 46 Avenue 4.officer (TIN/PIN Services) Nagaraj-Officer (TIN/PIN Services) Laxmikanth-IROS (Distributor) Shivasharan-IROS (Distributor) Contact address in Gulbarga City Karvy Stock Broking Limited. Jagat. 1st Floor Asian Tower Beside aditya hotel.

28% of respondents in the age group of 30 – 40 years 24% of respondents in the age group of 40 – 50 years and lastly 32% of respondents in the age group of above 50 years with respect to investment age plays a very important role for investing in different investment avenues.CHAPTER 4 Date analysis and interpretation Table showing Age wise classification of Respondent Age Group Lass than 30 years 30 .40 years 40 -50 years Above 50 years Total Number of investors 8 14 12 16 50 Percentage 16 28 24 32 100 Interpretation and analysis From the above table it is observed that 16% of respondents in the age group of less than 30 years. 1 . Graph no.

of Respondents Percentage 42 84% 08 16% 50 100 No Of Investors Percentage wise Interpretation and analysis From the above table it is dear those 84% of respondents are male.2 showing Gender wise classification of the respondents. 50 45 40 35 30 25 20 15 10 5 0 Less 30-40 yrs 40-50yrs Above then 30 50yrs Yrs Table no. and 16% of respondents are female. Graph no .Graph 1: showing age wise classification of respondents.2 Graph . Gender Male Female Total No.2 Table Title – Table showing gender classification of the respondents. .

. Graph no – 3 Graph Title – Graph showing education qualification wise classification of respondents. Thus it is the responsibility of the branch manager to take care of customers investments for their mutual benefits.showing Education qualification wise classification of respondents Education qualification No. of respondents Under Graduation 12 Graduation 30 Post graduation 8 Total 50 Interpretation and analysis Percentage 24% 60% 16% 100 From the above table it is observed that 60% respondent’s graduate and 24% under graduates and 16% wore post graduates.90 80 70 60 50 40 30 20 10 0 Male Female No of Respondents Percentage Table no – 3 Table.

of Respondents Percentage 16 32% 16 32% 02 04% 16 32% 50 100 From the above table it is observed that 32% of respondents were salaried business and others and 04% of respondents were professional. Graph 4: Graph respondents.60 50 40 30 20 10 0 Under Graduation Graduation Post Graduaion No of Respondents Percentage Table 4 – Annual Income of Respondents Occupation Salaried Business Professional Others Total No. showing occupation of .

of Respondents Percentage 08 16% 10 20% 16 32% 16 32% 50 100 Interpretation and analysis From the above table it is found that 32% of the respondents belong to the income group both 2 lakh – 3 lakh and above 3 lakh 20% of the respondents belong to the income group 1 lakh – 2 lakh and 16% .35 30 25 20 15 10 5 0 Salaried Business Professionals Others No of Respondents Table – 5 Annual Incomes of Respondents Annual Income Below 1 lakh 1 – 2 lakh 2 lakh – 3 lakh Above 3 lakh Total Percentage No.

of respondents belong to the income group below 1 lakh. 36% of . of Respondents Percentage Short – term 22 44% Medium – term 10 20% Long – term 18 36% Total 50 100 Interpretation and analysis From the above table it is found that 44% of respondents are short – term investors. 35 30 25 20 15 10 5 0 Below 1-2 Lakh One Lakh 2-3 Lakh Above 3Lakh No Of Respondents Percentage Table – 6 Investment pattern of Respondents Investment patter No. Graph – 5: Graph showing Annual Income of Respondents.

respondents are long – term investors and 20% of respondents are medium – term investors. Graph 6: Graph showing Investment pattern of respondents 45 40 35 30 25 20 15 10 5 0 NO Of Respondents Percentage Short Medium Long Term Term Term Table – 7 Respondents prefer to invest avenues in Avenues Bank Post – office Shares Mutual funds No. of Respondents Percentage 12 24% 04 08% 34 68% 00 00% . Thus we can infer that the karvy investors prefer more short – term investments this the company can educate above the long – term investments.

70 60 50 40 30 20 10 0 Banks Post Office Shares Mutual Funds No of Respondents Percentage Table – 8 Investment pattern of Respondents Investment pattern Occasional Regular No.Total 50 100 Interpretation and analysis From the above table it is found that out 100%. 68% of respondents prefer shares. of Respondents 32 18 Percentage 64% 36% . 24% of respondents prefer Bank. 08% of respondents prefer post – office and 0% of respondents prefer mutual fund. Graph 7: Respondents prefer to invest avenues.

Thus the company should tare the responsibility to convert 64% occasional investors to investors. 70 60 50 40 30 20 10 0 Occational Regular No of Respondents Percentage Table – 9 Factors influence the respondents while in equity market . Graph 8: Graph showing Investment pattern of respondents.Total 50 100 From the above table it is observed that 64% of respondent’s occasional investors and 36% of respondents regular.

From the above analysis we can interpret that the respondents consider risk and return while investing for requires as they prefer income for their investments. 12% of respondents consider Rate of interest and 0% of respondents consider time span.Factors Rate of Interest Risk and return Service Time span Total No. Graph 9: Graph showing factors influence the respondents while investing in equity market. of Respondents Percentage 06 12% 34 68% 10 20% 50 100 Interpretation and analysis From the above table it is found that 68% of respondents consider risk and return. 70 60 50 40 30 20 10 0 Rate Of Interest Risk & Return Service Time Span NO Of Respondents Percentage . 20% of respondents consider service.

and 4% of respondents have very good knowledge about investments. respondents . 20% of respondents are beginnings. 24% of respondents have average knowledge of investments.Table – 10 Knowledge of investments Respondents Respondents knowledge Beginner Average Good Very good Total No. Graph 10: Graph showing knowledge of investments. of Respondents 10 12 26 2 50 Percentage 20% 24% 52% 4% 100 Interpretation and analysis The above table shows that 52 of respondents have good knowledge of investments.

o4% of respondents informed about equities market through news paper and both the advisor. .60 50 40 30 20 10 0 Beginner Avarage No of Respondents Good Very Good Percentage Table – 11 Mode of collecting information about stock market Mode T.V media. consultants etc All the above Total No.V media News paper Magazines annual reports Advisor. of Respondents 14 02 00 00 34 50 Percentage 28% O4% 00 00% 68% 100 Interpretation and analysis From the above table it is found that 68% of respondent in formed about equities market through all modes shown in the table 28% of respondent informed about equities market through T.

annual reports are not used to informed by respondents about equities market. Tv Media Magzines/Annual Report All of the above News Paper Advisor/Consultants Table – 12 Opinion of respondents towards investment in portfolio Port folio Yes No Total No.consultants etc and magazines. Graph 12: Graph showing opinion of respondent towards investment in portfolio. Graph 11: Graph showing mode of collecting information about stock market. . of respondents 16 34 50 Percentage 32% 68% 100 Interpretation and analysis From the above table it is observed that 32% of respondents investing in portfolio and 68% of respondents not investing in portfolio.

70 60 50 40 30 20 10 0 Yes No No Of Respondents Percentage Table – 13 Respondent category in investment Category Trader Investor Speculation Total No. of Respondents 20 28 02 50 Percentage 40% 56% 04% 100 of of Interpretation and analysis From the above it is observed that 56% respondents in the category investor 40% .

of respondents 22 02 Percentage 44% 04% . Graph 13: Graph showing respondent category in investment 60 50 40 30 20 10 0 Trader Investor Speculation No Of Respondents Percentage Table – 14 Respondent opinion towards better growing investment opportunities Types of investment Stock Mutual fund Commodities No.respondents in the category Trader and 04% of respondents in the category speculation.

Thus the customers are more interested towards the type all the above in the table. of respondents Percentage .All the above Total 26 50 52% 100 Interpretation and analysis From the above table it is found that 52% of respondents prefer better and growing investment opportunity in all the above type followed by 44. 60 50 40 30 20 10 0 Stock Mutual fund Commodities All of the above Percentage No of Respondents Table – 15 Type of trading preferred by respondents Type of trading No. 04% respondents prefer stocks mutual fund and commodities respectively. Graph 14: Graph showing respondents opinion towards better and growing investment opportunity. 0.

60 50 40 30 20 10 0 Itraday Trading Carry Forword Trading Percentage No of Respondents .Intraday trading Carry forward trading Total 20 30 50 40% 60% 100 Interpretation and analysis From the above table it is seems that 60% of respondents prefer the most carry forward trading and 40% of respondents prefer table we can infer that karvy investors are long term traders usually prefer long term investments. Graph 15: Graph showing type of trading preferred by respondents.

20% of respondents are very low risk takers and 0% of respondents are very high risk takers. 40 35 30 25 20 15 10 5 0 Very high Average Moderatly High Very Low Moderatly Low No of Respondents Percentage . 28% of respondents are moderately high risk takers. of respondents 20 14 10 06 50 Percentage 40% 28% 20% 12% 100 Interpretation and analysis The above table shows that 40% of respondents are average risk takers.Table – 16 Risk tolerance level of respondents Risk level Very high Average Moderately high Very low Moderately low Total No. Graph 16: Graph showing risk tolerance level of respondents.

Table – 17 Similarities equity and commodities market Similarities type Yes No Total No. of respondents 08 42 50 Percentage 16% 84% 100 Interpretation and analysis From the above table it is observed that 84% of respondents not find similarities between equity and commodity and 16% of respondents find similarities. From this we can in for that the respondents are not find any similarities between equity and commodity. Graph 17: Graph showing similarities between equity and commodity market. .

90 80 70 60 50 40 30 20 10 0 Yes No of Respondents No Percentage Table – 18 Strategies helpful while trading in shares. Strategies Hedging Arbitraging Speculation Spreading All the above Total No. of respondents 16 02 06 08 18 50 Percentage 32% 04% 12% 16% 36% 100 Interpretation and analysis From the above table it is found that 36% of respondents through all the above strategies are .

Graph 18: Graph showing strategies helpful while trading in shares. 16%. Average investment Less than 5000 5000 – 50000 50000 – 100000 Above 100000 Total No. 40 35 30 25 20 15 10 5 0 Hedging Arbitrage Speculation Spreading All of the above East West Table – 19 Average investment made by the respondents every year.helpful while trading in shares followed by 32%. 12% and 04% respondents in hedging. speculation and arbitraging respectively. of respondents 0 24 18 08 50 Percentage 0% 48% 36% 16% 100 Interpretation and analysis . spreading.

16% of respondents invest above 100000. of respondents 38 12 0 0 Percentage 76% 24% 0 0 . Graph 19: Graph showing average investment made by the respondent every year. 50 45 40 35 30 25 20 15 10 5 0 Less than 5000 5000-50000 50000-1Lakh A bove 1lakh No of Respondents Percentage Table – 20 Yearly percentage of yield from respondent current investment Yield Up to 20% 20% .60% Above 60% No. Every year and no percent of respondents invest less than 5000.The above table shows that 48% of respondent’s investment range is between 5000 – 50000 every year 36% of respondent’s investment range is between 50000 – 100000.40% 40% .

60% Above 60% No of respondents Percentage Table – 21 Opinion regarding service charges charged by karvy Opinion Very high High No.Total 50 100 Interpretation and analysis The above table shows that 76% of respondents earn up to 76% of returns from their current investment and 24% of respondents earn 20% 40% of returns.40% 40% . of respondents 02 10 Percentage 04% 20% . 80 70 60 50 40 30 20 10 0 Up to 20%20% . Graph 20: Graph showing yearly percentage of yield from respondents current investments.

Graph 21: Graph showing opinion of investors regarding service charges charged by karvy. 70 60 50 40 30 20 10 0 Very high High Moderate Percentage Low No of Respondents Table – 22 Satisfaction level for provided by the karvy Satisfaction level the overall services Percentage No. of respondents .Moderate Low Total 34 04 50 68% 08% 100 Interpretation and analysis The above table shows that 68% of respondents opinion is that karvy charges moderate service charges 20% 0f respondents 20% of respondents tell that they charge high service charge 08% of them tell that they charge low service charge and 04% them tell that they charge very high service charge.

Yes Average No Total 42 04 04 50 84% 08% 08% 100 Interpretation and analysis The above table shows that 84% of respondents are satisfied with the overall services provided by karvy. 8% of respondents are satisfied with their services and 8% of respondents are not satisfied with their services. showing satisfaction of 90 80 70 60 50 40 30 20 10 0 Yes Average NO Percentage No Of Respondents . Graph 22: Graph respondents.

Behavior on the secondary market was more dominated by male respondents. 7. It is found that 64 percent of respondents were occasional and 36 percent of respondent’s regular investor. annual report. 13. 11. It is found that majority of respondents were informed about share market by television media. 8. It is found majority of respondents invest for short-term period. mutual fund and commodities. 10. It is found that 32 percent respondents were salaried. businessman and others participating in shares market. 2. 15. 5. 4. It is found that majority respondents are not investing in port folio. The company had undertaken stock broking as a member of NSE and BSE. As per age wise classification the respondents in the age group above 50 years were actively participating in market.CHAPTER -5 Findings. It is found that 16 percent of respondents were having annual income 2 lakh-3lakh and above 3 lakh across all age groups. It is found that majority of respondents informed about stocks. male respondents comprised 84 percent. It is found that majority of respondents in the category investor. It is found that majority of respondents prefer to invest their savings in shares (equity). advisor and consultants. . news paper. 3. 14. Majority of respondents had good knowledge of investments. 6. 9. It is found that 68 percent of respondents consider the factor risk & return while investing. Graduates comprising 60 percent of total respondents were interested to invest their money in equity market (share). suggestions and Conclusion Findings 1. 12.

Timely information should be given by the company. speculation and spreading (all the above) are helpful while trading in shares.16. Most of the respondents invested in the range of 5000-50000 rupees every year. Majority of the respondents earned the yield ranging up to 20 percent. 22. . 19. It is found that most of respondents not find any similarities between equity and commodity. 5. It is found that most of respondents preferred carry-forward trading. 18. Most of respondents found that through hedging. 4. 3. 7. It is found that majority of respondents were the average risk takers. 17. The dealers must co-operate with their clients to carry the relationship for a longer period 2. 21. Most of respondent’s opinion is karvy charges Moderate service charge. Procedure of opening the demat account must be simplified so that many number of people will open the account and start investing. Most of the respondents satisfied for the overall services provided by Karvy. The company has to consider investor’s preference and advice. arbitraging. It is suggested that the dealers must assist in making a better portfolio with risk level acceptance to the investor in terms of market capitalization. Calls during market hours have to be improved. 20. Suggestions 1. 6. 23. The company has to concentrate much upon the maintaining relationship with investors.

Is one of the best leading and largest stock broking houses in the country? It is a depository with national securities Ltd. Trading delivery settlement system with adequate protection to investors .Conclusion Karvy Securities Limited. Through there is stiff competition and frequent changes in the market has sustained its good performance. it has a listed company. This can easily known by the primary data collected through field survey and its goodwill in the market. It has shown its efficiency in stock broking and consistency on the performance. (NSDL) and central depository security’s Ltd (CDSL) and also registered trading member of the Bombay stock exchange (OTCEI) and the counter exchange of India.

A Beginner’s module work book (NCFM) .Natrrajan  Derivative market .The study can be conclude that the company services have good image in market because it has passed investor are not left to perceive about services.Dealers module work book (NCFM)  Financial market . BIBLIOGRAPHY Books referred: Investment management(11th edition) -V K Bhalla  Financial market and services -E Gordon and K.

bseindia. I am Siddayya    www. under the curriculum of which I am entitled to do a project on .com ANNEXURE Questionnaire Dear Sir/Madam.karvy. pursuing my MBA 4th semester from GUrukul Institute of Management Sikkim Manipal University.

Hence I request you to fill the questionnaire for which I will be thankful to you. Occupation • Salaried • Business • Professional • Others 5.“A Study on Investors Opportunities in Equity Market” with Special reference to Karvy Gulbarga. Age group of investor • Less than 30 years • 30 – 40 years • 40 – 50 years • Above 50 years 2. Personal Information Name: Address: 1. Gender • Male • Female 3. What • • • is your investment pattern? Short term Medium term Long term 7. Annual Income • Below 1 lakh • 1 lakh – 2 lakh • 2 lakh – 3 lakh • Above 3 lakh 6. Education qualification • Under graduation • Graduation • Post-graduation 4. Where do you prefer to invest your savings? • Bank .

Do you invest port folio or not? • Yes • No • • • Do you belong to below category? Trader Investor Speculator 13. How often do you invest? • Occasional • Regular 9. consultants etc All the above 11.• • • Post-office Shares Mutual fund 8. 14. While investing which of the below factors do you consider? • Rate of interest • Risk & Return • Service • Time Span 10. How do you keep informed yourself the stock market? Television media News paper Magazines. annual repots Advisor. How do you rate yourself on knowledge of investments? • Beginner • Average • Good • Very good about • • • • • 12. Which of the following you find better & growing investment opportunity? • Stock • Mutual fund • Commodities • All the above .

19. On an average how much do you invest every year? • Less than 5000 • 5000 – 50000 • 50000 – 100000 • Above 100000 What is the yearly percentage of yield that you are getting from your current investment • Up to 20% • 20 – 40% • 40 – 60% 20.15. . 18. • • Which type of trading do you prefer? Intraday trading Carry forward trading 16. Do you find the similarities between equity and commodity market? • Yes • No If Yes with respect to • Price movements • Information ( importer & exporter) • Seasonal reports • All the above while • • • • • • • • • • What strategies you think it is helpful trading in shares? Hedging Arbitraging Speculation Spreading All the above What is your risk tolerance level? Very high Average Moderately high Very low Moderately low 17.

Above 60% What is your opinion regarding service charges charged by Karvy? • Very high • High • Moderate • Low 22. Are you satisfied with services provided by Karvy? • Yes • Average • No the overall Respondent Signature .• 21.

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