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PRESS RELEASE

SAMSUNG INTRODUCES GALAXY S4 IN TANZANIA A LIFE COMPANION FOR A RICHER, SIMPLER AND FULLER LIFE.
Galaxy S4 redefines the way we live by getting us close to what matters in life Thursday, 9th May, 2013 Dar es Salaam: Samsung Electronics has officially introduced the fourth generation GALAXY S, the GALAXY S4, designed to get consumers closer to what matters more in life and bring their world together. The latest GALAXY S4, a sleek and innovative smart phone developed to redefine the way people live and to maximize their fulfillment of life, was launched on Thursday at a cocktail event attended by prominent and high profiled guests from various corporate and government organizations in Dar es Salaam. The Samsung GALAXY S4 is more than just the latest smart phone. S4 is a life companion to Samsung consumers; it allows them to engage in ways they have never imagined. It provides them with a complete integrated experience from capturing moments, using images with sound to experiencing a world free from language barriers through text and voice translations. Speaking as the Guest of Honor during the launch event, Deputy Secretary Minister of Communication Science and technology Prof. Patrick Mukungu had this to say as increased peoples demands and life style change, the demand for advancing the type of technology we use is high. Almost everything we use has been refurbished to better standards, a good example is the Mobile Phone , the type of mobile phones we had in 1995 are no longer on demand in this century, the demands of mobile phone users have changed , and this has resulted into the advancement of mobile phone technologies Prof. Patrick Mukungu continued by saying Though the uptake of mobile phones and internet increases rapidly each year, many villages and rural communities within Commonwealth countries remain unconnected, and therefore are not yet benefitting from the potential of the new technology to stimulate economic growth, disseminate
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information and subsequently raise the standards of living. We Tanzanians need to change this, and the SAMSUNG GALAXY S4 is one of the changes required During the product review of the new Galaxy S4, Samsung Electronics East Africa Chief Operating Officer, Mr. Robert Ngeru, explained to the guests The beauty of the phone lies in the highly crafted design encompassing a larger screen size and battery minimized bezel. The Samsung GALAXY S4 is slimmer yet stronger, less to hold yet more to see. It has come up with a simply unreal body. In Tanzania The Samsung Galaxy S4 will be available at Samsung shops, Airtel shops, Vodacom shops, Tigo shops and Samsung retails partners. Purchase of Samsung Galaxy S4 at any mobile operators outlet ie Airtel shops, Vodacom shops and Tigo shops, will also provide you with special offers on data bundles for each month. Mr. Ngeru said. He further added that the phone is equipped with a 13 megapixel rear camera and also boasts a dual camera function that allows simultaneous use of both front and rear cameras. "When capturing moments, users can choose from a variety of frame effects, which blend the two pictures naturally and adjust the size of the small picture inside the big one ," the Chief Operating Officer revealed. He said the phone will break language barriers through its instant translation of both speech and text. "The Galaxy S4 brings all people closer together by breaking language barriers. It makes international travel; a joy with 'S Translator' which provides instant translation, using text or voice translation on applications including email, text message and Chat ON." Further to its unique innovative features, Samsung consumers also gets to enjoy a two-year free Accidental Damage from Handling (ADH) warranty to cover screen and liquid damages to the GALAXY S4 at no extra charge, a world first from a device manufacturer level. This, insurance cover will indemnify Galaxy S4 customers from the risk of accidental screen breakage and hardware damage from water. Also speaking during the launch, Country Manager of Samsung Electronics for Tanzania Mr. Kishor Kumar had this to say The Samsung Galaxy S4 is the best smart phone of the year. It has innovative features which were developed based on the insights and needs found from Samsung consumers all around the world. It understands the value of relationships, enabling true connections with friends and family. It believes in the importance of an effortless user experience, makes our life hassle-free; and it empowers
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our life, helping take care of our well being. In short, it understands what matters most to us in our lives as each feature was designed to simplify our daily lives. For more information please contact: Bertha Ikua bertha@spearheadafrica.com 0759 252252 Ends -

MORE INFORMATION ABOUT SAMSUNG GALAXY S4 In Tanzania, Samsung Galaxy S4 is sold for not more than Tsh 1.3 mill (vat inclusive) Special bundles offered by Mobile Operators: Samsung Galaxy S4 Airtel offer at Airtel shops Free 275 minutes to any network each month for 3 months; Free unlimited sms each month for 3 months; Free 3GB Data each month for 3 months Samsung Galaxy S4 Vodacom offer at Voda shops Free 5GB Data for 1 month Samsung Galaxy S4 Tigo offer at Tigo shops Unlimited data and Tsh 30,000 worth airtime to any network for 1 month All these offers are applicable one month from activation period. Meaningful moments Gives Greater Enjoyment A rich life is one filled with meaningful moments and the GALAXY S4 captures and shares those special moments. The GALAXY S4 has the worlds first Full HD Super AMOLED display to showcase images at their very best. Its 5-inch large screen has 441ppi for stunning viewing quality. Equipped with a 13-megapixel rear camera, the GALAXY S4 also boasts a Dual Camera function that allows simultaneous use of both front and rear cameras. With this one can Capture the I was there moments of your life by
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simultaneously shooting with the front and rear cameras. Get the shot you want with more variety of styles to choose from. Also users can choose from a variety of frame effects, which blend the two pictures naturally and adjust the size of the small picture inside the big one. Dual Video Call function enables you to make and receive a video call with friends and family while showing what you are looking at during the call. Drama Shot. This feature allows you to see all the action in one continuous time-lapse Sound & Shot, which uniquely stores sound and voice together as the picture is taken so those special moments are captured in the truest form imaginable, exactly as they happened.

These meaningful moments can also now automatically be stored in a photo album, with the new Story Album function. Photos taken by the GALAXY S4 are automatically gathered and sorted out according to your timeline, geo-tagging information, or a specific event to create a photo album. True Connections Brings People Together Samsung GALAXY S4 enables true connections with the people in our lives. It is more than a personal device that can be enjoyed by one user - it makes the most of our relationships allowing us to easily share and experience many of lifes pleasures together with family and friends, wherever you are. With its Group Play function, users can enjoy music, photos, documents and games with those around them without even requiring a Wi-Fi AP or cellular signal. This innovative feature enables users to connect directly with others to share, play and co-create content and entertainment instantly. Its Share Music option allows users to have the same song playing on multiple phones in sync to create the best party atmosphere. The GALAXY S4 brings all people closer together by breaking down language barriers. It makes international travel a joy, with S Translator, which provides instant translation, using text or voice translation on applications including email, text message and ChatON. This instant translation is possible both from speech to text and text to speech and ensures that you can rely on the correct information whilst abroad. Effortless Experience - Makes Things More Convenient In todays world, we are all looking for smart ways to make life easier and less stressful. The GALAXY S4 ensures that tasks are effortless with innovative features that detect your face, voice and motions to enable screen control with no need for finger touch activation.
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Samsung Smart Pause enables you to control the screen by where you look. When you are watching a video, the video pauses when you look away then it starts right up again when you are back. Samsung Smart Scroll allows you to scroll the browser or emails up and down without touching the screen. It recognizes your face looking at the screen and movement of your wrist and then scroll the pages up or down accordingly. Samsung Smart Stay allows you to keep your device on as long as you are looking at it regardless of the screen time out setting .

Air View allows users to hover with their fingers to preview the content of an email, S Planner, image gallery or video without having to open it. You can even see a magnified view on the internet browser, or a phone number saved in the speed dial on the keypad. With Air Gesture, you can change the music track, scroll up and down a web page, or accept a call with a wave of your hand. With S Voice Drive, you can activate commands via voice control for optimization when driving. Once connected with a car Bluetooth, the phone automatically turns into driving mode-converting text to speech so you can easily and safely check messages with no need to look at the screen. Samsung Optical Reader makes life yet more effortless, by automatically recognizing text, a business card or QR code information, and providing useful functions such as translation, call, text message and search. At home, using Samsung WatchON, the GALAXY S4 will transform into an IR remote to control your home entertainment system including TV, set-top box, DVD player and even air conditioner. In addition, you can enjoy various content including live TV, cable TV and VOD based on the rich information provided by EPG (Electronic Program Guide). About Samsung Electronics Co., Ltd. Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit www.samsung.com.

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