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“Marketing Strategy and Distribution of Channel of Britania”

PROJECT SUBMITTED TO ANNAMALAI UNIVERSITY IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION IN APPLIED MANAGEMENT BY RADHESHYAM

Enrolment Number: 4740800608

N.I.S. ACADEMY PODDAR INSTITUE, VAISHALI NAGAR, JAIPUR

DIRECTORATE OF DISTANCE EDUCATION ANNAMALAI NAGAR 2008-10

4740800608 . I am grateful to Mrs Kamla poddar chair person of Poddar Institute I wish to record my sincere and special thanks to my father Shri.ACKNOWLEDGEMENT OF THE STUDENT It is real pleasure that. I record my indebtedness to my academic Guide. Babu Lal Solanki Signature of the student________________ Place: Jaipur Date: Name: RADHESHYAM Enrolment No:. Mr. Rajiv Avasthi for his counsel and guidance during the preparation of this project.

DECLARATION I hereby declare that the project entitled “Marketing Strategy and Distribution of Channel of Britania” submitted for the Degree of Master of Business Administration in Applied Management is my original work and the project has not formed the basis for the award of any degree. diploma.: 4740800608 . It has not been submitted to any other university or Institution for the award of any degree or diploma. associate ship. fellowship or similar other titles. SIGNATURE OF THE STUDENT_____________ Place: JAIPUR DATE: NAME: RADHESHYAM Enrolment No.

and that the project has not previously formed the basis for the award of any degree. Signature of the Guide__________________ Place: Jaipur Date: Name: RADHESHYAM Official Address with Seal: . diploma. fellowship or similar other titles and that it is an independent work done by his/her. associate ship.CERTIFICATE Certified that the project “Marketing Strategy and Distribution of Channel of Britania” is a work done by Mr. RADHESHYAM during the period of his/her study under my guidance.

/Ms. Directorate of Distance Education. Signature of the Student Signature of the Guide With official seal . _________________________Enrolment No. E-Mail ID Academic qualification Experience Selected area of Specialization of the Student Topic chosen for the Project ( in CAPITAL Letters) : Enrolment No. I__________________________________ (name of the Guide) do hereby accept to guide Mr.DIRECTORATE OF DISTANCE EDUCATION PROFORMA OF GUIDE’S CONSENT Name of the Student: RADHESHYAM 4740800608 Name of the Guide Designation Institution and Address Mobile No. Annamalai nagar.____________. Annamalai University.

2.Approval by the Research Committee Wing Head Director Dean Note :1. .The Performa of Guide’s consent should be filled in ONLY BY THE GUIDE and not by the student. The signature of the Guide WITH OFFICIAL SEAL ONLY will considered.

306401 (with phone number) II. Rajendra Nagar. Name of the Student (in BLOCK letters) Enrolment No. in Applied Management Marketing Strategy and Distribution of Channel of Britania : RADHESHYAM Designation with experience : Address of the guide (with phone number) : 1. Mahila Police Thana. Pali . Name of the Guide : : 9950096128 4740800608 M. Official : 2.FORM SUBMISSION OF PROJECT (To be submitted separately along with the project in duplicate) I. Residential : In case of late submission. B. furnish the payment particulars for late fee paid Date of submission of project : Place : Date : Signature of the Student____________ Signature of the Guide_____________ . Programme with subject Title of the Project Period of study Address of the candidate : : : : : Opp. Near Shiv Om Wari.A.

.4740800608 .SYNOPSIS OF THE PROJECT ENROLMENT NO.

TITAL OF THE PROJECT The title of project is “Marketing Strategy and Distribution of Channel of Britania” .

• Financial conditions of bank are not strong. • Customer relations are not good in the market. • Lack of awareness. . about transaction in customers.STATEMENT OF PROBLEM • The efficient and effective utilization of working capital in bank. • Uncontroling of all activity in the bank. • Sources are decreasing and Uses are increasing.

Handling the market issues Getting knowledge about sales and marketing .OBJECTIVES OF THE STUDY 1. • To make a scheme for whole sale market and increase market share of the Britannia biscuit product. 2. Broad Objective:• The main objective of Britannia is to find out the Whole sale market related problem and possible ways of sorting out these problems in quick time. • • • • Personal Objectives:Learning about corporate sector. Understanding the distribution channel. To be known the whole sellers capacity of the selling power & contact detail and any issues related to service.

RESEARCH METHODOLOGY • The methodology of this project involved actual market survey. handling and getting purchase order with sales man. • Survey of Jaipur whole sellers market and know the selling capacity of the Britannia product and other biscuit product and contact detail of all individual shop • Prospecting the Rajasthan’s rural and urban market and identifying villages and tehsils regarding population through net so that company spread it’s business in new market. identifying new shops. .