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SUMMARY

Employee Engagement is the buzz word term for employee communication. It is a positive attitude held by the employees towards the organization and its values. It is rapidly gaining popularity, use and importance in the workplace and impacts organizations in many ways.

The company hasn’t laid out the importance of Employee engagement on the success of a business. Airtel has thus recognized employees, more than any other variable, as powerful contributors to a company's competitive position.

We would hence conclude that Airtel believes in raising and maintaining employee engagement that requires a perfect blend of time, effort, commitment and investment to craft a successful endeavor.

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INTRODUCTION
Airtel comes to you from Bharti Airtel Limited, India's largest integrated and the first private telecom services provider with a footprint in all the 23 telecom circles. Bharti Airtel since its inception has been at the forefront of technology and has steered the course of the telecom sector in the country with its world class products and services. Bharti Airtel has been leveraging the Gallup employee engagement framework to drive business for the last five years. Gallup Great Work Place awards were created to recognise the efforts of Gallup clients in using the engagement framework to drive their businesses. STEP or Small Team Engagement Programme develops the functional and people management skills of vertical heads by giving them challenging targets and leadership roles in cross-functional teams in order to groom them as future business leaders. ‘Life’ helps families of employees come closer to one another and thus helps in building a ‘conducive’ work atmosphere, says Mr. Krish Shankar, Director, HR, Bharti Airtel Ltd. Bharti Airtel has worked on an HR model that encourages managers to do four things continuously:

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• build a highly engaged team, • have a productive organisation, • build future capabilities • and remain individual focussed. This has created an enabling culture with employees who have a can-do attitude,”

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TELECOMMUNICATION INDUSTRY
The telecommunications industry is responsible for radio, television, voice communications, and broadband services. The growth and innovation of the telecom industry has enabled people to communicate across the globe and access endless amounts of information over the internet. Broadband services are becoming faster and easier to access with fiber optic networks and wireless services like WiMax and CDMA. Many of the major telecom companies have merged over the last 10 years in order to offer massive product and service portfolios, as well as further capitalize on bundled media packages ('triple play"). These new technologies and growth through mergers are enabling these companies to find new revenue sources and growth opportunities in a mostly mature market. World’s telecom industry is an uprising industry, proceeding towards a goal of achieving two third of the world's telecom connections. Over the past few years information and communications technology has changed in a dramatic manner and as a result of that world telecom industry is going to be a booming industry. Substantial economic growth and mounting population enable the rapid growth of this industry.
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Mobile broadband subscribership has topped 200 million worldwide.9% of the world population has access to the Internet. Qwest Communications are trying to take the advantage of this growth. The total revenue earned from this industry is 3 percent of the gross world products and is aiming at attaining more revenues. SBC Communications. dramatically changing the way people communicate and transforming everyday life along the way. Vodafone. And the rollout of 3G networks in emerging markets means there is the potential for mobile broadband subscribers to outnumber wireline broadband subscribers within the next decade. optical networking. LAN-WAN inter networking. The leading telecom companies like AT&T. wireless data service etc. EDGE(Enhanced Data rates for Global Evolution) technologies.The telecommunications market is expected to rise at an 11 percent compound annual growth rate at the end of year 2010. The telecom industry is taking a crucial part of world economy. Page 5 . Verizon. Bell South. The telecom industry has grown and evolved at an incredible pace for the last 20 years. One statistical report reveals that approximately 16. voice over Internet protocol. These companies are working on telecommunication fields like broadband technologies.

The growth is expected to be more over the years. Powerful new mobile devices deliver a combination of functions previously available only from multiple tools. The telecommunications industry was comprised of a club of big national and regional operators. Over the past decade.This rapid growth has created a dynamic and competitive industry climate with continually evolving technology and staggering financial stakes. Data and media are being untethered from specific devices or networks. The shift of revenue from fixed to mobile and from voice to data is accelerating. Indian Telecom Industry The India telecom market ranks among the fastest growing industries in the country. Traditional markets have been turned upside down. the industry has been swept up in rapid deregulation and innovation. Page 6 . In many countries around the world. government monopolies are now privatized and they face a plethora of new competitors. The improvement in the standard of living and the development of infrastructure and connectivity are some of the mains reasons for the significant growth of the telecom industry. as the growth in mobile services out paces the fixed line and the internet starts to replace voice as the staple business.

Reforms introduced by successive Indian governments over the last decade have dramatically changed the nature of telecommunications in the country. Telecom Regulatory Authority of India (TRAI).Presently. This is supported by the political stability that the country is experiencing currently. Today. India continues to be one of the fastest growing telecom markets in the world. the telecom market in India enjoys a growth rate of around 45 % which is the highest in the whole world. Upcoming services such as 3G and WiMax will help to further augment the growth rate. 6-7 million new subscribers are added. followed by cellular and basic services. was established to deal with competition in a balanced manner. there are around 200 million telephone lines in India which make it the third largest phone network in the world after China and the US.7 million telephone subscriptions by 2008-end. An independent regulatory body. Every month. Privatization was gradually introduced. India adopted a phased approach for reforming the telecom sector right from the beginning. with over 225. there are more than 225 million telecom subscribers in India.The fast track growth of the Indian telecom industry has made it a key contributor to India’s progress. first in value-added services. Today. the Indian economy is slated to sustain its 7-9 per cent growth rate in the near future. India’s demographic Page 7 .This gradual and thoughtful reform process in India has favored industry growth. Furthermore. The sector ranks second in the world.

There exists enormous business potential for telecom companies on account of the country’s low teledensity. the foreign telecommunication companies were nationalized and the Posts.outlook makes it one of the largest markets in the world. the Page 8 . companies in the stagnant global scenario. Gradually. it is the fastest growing market in the world and represents unique opportunities for U. Telephone and Telegraph (PTT) Company was set up by the Ministry of Communications. which is close to 19 per cent presently. Today. the Department of Telecommunications (DOT) was set up to provide domestic and long distance telephone services. After independence. In the year 1985. the telephone service was made operational in the year 1881. A conducive business environment is also created by a favorable regulatory regime. History of India Telecom Market It was in the year 1851 that the British first introduced telecommunication services in India through operational land lines near Calcutta. The Indian telecom industry is growing at the fastest pace in the world and India is projected to be the second largest telecom market globally by 2010 The Indian Telecommunications network with 200 million connections is the fifth largest in the world and the second largest among the emerging economies of Asia. In the year 1986.S.

modification was brought to the policy and the cellular services were introduced. Consequently.government established two companies namely Mahanagar Telephone Nigam Limited (MTNL) for metropolitan telephone services and Videsh Sanchar Nigam Limited (VSNL) for international telephone services. the telecom market in India was also benefited to a great extent. two out of every three new telephone subscribers were wireless subscribers. In 1999. Wireless subscriber growth is expected to bypass 2. There are Page 9 . With the economic liberalization in the 1990s.6% of the total telephone subscriber base. as compared to only 40% in 2003. The wireless technologies currently in use are Global System for Mobile Communications (GSM) and Code Division Multiple Access (CDMA). In the last 3 years.69 million in 2004 to 62. wireless now accounts for 54. According to Broadband Policy 2004. The service was improved and the tariffs were also significantly lowered. the government set up the Telecom Regulatory Authority of India (TRAI) to provide a comprehensive telecom service in the country. In the year 1997. Government of India aims at 9 million broadband connections and 18 million internet connections by 2007.5 million new subscribers per month by 2007. The wireless subscriber base has jumped from 33.57 million in FY2004-2005.

covering 2000 towns across the countr Evolution of the industry-Important Milestones History of Indian Telecommunications Year 1851 First operational land lines were laid by the government near Calcutta (seat 1881 1883 1923 1932 of British power) Telephone service introduced in India Merger with the postal system Formation of Indian Radio Telegraph Company (IRT) Merger of ETC and IRT into the Indian Radio and Cable Communication 1947 Company (IRCC) Nationalization of all foreign telecommunication companies to form the Posts. Telephone and Telegraph (PTT). an exclusive Page 10 .primarily 9 GSM and 5 CDMA operators providing mobile services in 19 telecom circles and 4 metro cities. a monopoly run by the 1985 government's Ministry of Communications Department of Telecommunications (DOT) established.

Telecom Regulatory Authority of India created. • the world's cheapest mobile handset • the world's most affordable colour phone Page 11 . BSNL • FDI: 74% (2005) • having the world's lowest call rates the fastest growth in 2007-2009 the number of subscribers (45 million in 4 months) • the fastest sale of million mobile phones (in a week).provider of domestic and long-distance service that would be its own 1986 regulator (separate from the postal system) Conversion of DOT into two wholly government-owned companies: the Videsh Sanchar Nigam Limited (VSNL) for international telecommunications and Mahanagar Telephone Nigam Limited (MTNL) for service in 1997 1999 metropolitan areas. New National Telecom Policy is 2000+ adopted. • DoT becomes a corporation. Cellular Services are launched in India.

67 million new mobile subscribers. The country's cellular base witnessed close to 50 per cent growth in 2008. brings the total number of wireless subscribers to 488. the country's total telephone subscriber base has increased 3.4 million as of October 2009.26 per cent.5 million customers added every month. which combines GSM.03 million in September 2009 to 525.87. India added 113.Current Scenario and Growth of telecom Industry The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010. CDMA and FWP subscribers. According to the Telecom Regulatory Authority of India (TRAI).65 million at the end of October 2009. which added that the overall tele-density (telephones per 100 people) has touched 44.26 million new customers in 2008. the largest globally. from 509. In all. with an average 9. the month of October 2009 saw telecom operators in India register a record number of 16. The number. according to TRAI. Page 12 .

This would translate into 612 million mobile subscribers. accounting for a tele-density of around 51 per cent by 2012.4 per cent by 2014.According to Business Monitor International. Page 13 . by 2012. It is projected that the industry will generate revenues worth US$ 43 billion in 2009-10. With the availability of the 3G spectrum. According to a Frost & Sullivan industry analyst. It is estimated that by mid 2012. fixed line revenues are expected to touch US$ 12. Moreover. according to a study conducted by Nokia. and the number of 3G-enabled handsets will reach close to 395 million by 2013-end. India is currently adding 8-10 million mobile subscribers every month.4 billion revenues last fiscal. Finnish giant Nokia is the market leader. the communications sector is expected to emerge as the single largest component of the country's GDP with 15. estimates the latest report by Evalueserve.8 billion in India. followed by Ericsson at US$ 2. with over US$ 3.2 billion while mobile revenues will reach US$ 39. The Indian equipment market is estimated at US$ 24 billion in FY09.11 billion. about 275 million Indian subscribers will use 3G-enabled services. around half the country's population will own a mobile phone.

Major Investments The booming domestic telecom market has been attracting huge amounts of investment which is likely to accelerate with the entry of new players and launch of new services. mobile value-added services (MVAS) in India accounts for 10 per cent of the operator's revenue. It had already committed an Page 14 . the Indian MVAS is poised to touch US$ 2. According to a study by Stanford University and consulting firm BDA.1 million. • Tata Teleservices is planning to invest an additional US$ 1 billion in its recently-launched GSM service Tata DoCoMo. • Norway-based telecom operator Telenor has bought a 60 per cent stake in Unitech Wireless for US$ 1. which is expected to reach 18 per cent by 2010.23 billion.Value-Added Services Market Currently.74 billion by 2010. • The government has approved the foreign direct investment proposal of the Federal Agency for State Property Management of the Russian Federation to buy 20 per cent stake in telecom service provider Sistema-Shyam for US$ 660.

will build 56.000. India's leading telecom company in revenue terms.16 billion in its WiMax project. • Loop Mobile.investment of US$ 2 billion for the GSM services when it was launched in June this year. • Bharti Airtel will invest US$ 126. the tower subsidiary of Reliance Communications (RCom). • Vodafone Essar will invest US$ 6 billion over the next three years in a bid to increase its mobile subscriber base from 40 million at present to over 100 million. formerly known as BPL Mobile plans to invest around US$ 75 million in its Mumbai operations. Page 15 . • BSNL. increasing the total number of towers to 100. will put in about US$ 1. Manufacturing India's telecom equipment manufacturing sector is set to become one of the largest globally by 2010.5 million to ramp up its networks in the Assam and Northeast circles in 2009-10.596 telecom towers by financial year 2010. • Reliance Infratel.

Introduction of a unified access licensing regime for telecom services on a pan-India basis.6 billion.6 per cent from 2006 to 2011.3 per cent from 2006 to 2011.064 Village Public Telephones (VPT) as on September 2008. 92 per cent of the villages in India have been covered by the VPTs. Therefore.Mobile phone production is estimated to grow at a CAGR of 28. touching US$ 13.000 towers by 2010. totalling 107 million handsets by 2010. • FDI ceiling in telecom services has been raised to 74 per cent. Universal Service Obligation (USO) subsidy support scheme is also being used for sharing wireless infrastructure in rural areas with around 18. Policy Initiatives The government has taken many proactive initiatives to facilitate the rapid growth of the Indian telecom industry. Revenues are estimated to grow at a CAGR of 26. Rural Telephony Rural India had 76. • Page 16 .65 million fixed and Wireless in Local Loop (WLL) connections and 551. • 100 per cent foreign direct investment (FDI) is permitted through the automatic route in telecom equipment manufacturing.

• Introduction of mobile number portability in a phased manner. Only after winning a bid. • The Department of Telecommunications (DoT) has stated that foreign telecom companies can bid for 3G spectrum without partnering with Indian companies.000 community service centres in rural India to provide broadband connectivity in 2008-09. Page 17 . The government will invest US$ 2 billion to set up 112. starting in the fourth quarter of 2008.822 uncovered villages under the Bharat Nirman programme. • The government is implementing a program of connecting 66. would they need to apply for unified access service licence (UASL) and partner with an Indian company in accordance with the FDI regulations.

98 per cent $8.94 million 36.Quick Facts Total telecom subscribers Wireless subscribers Wire line subscribers Tele density India’s service providers revenue in Q1 (2009) India’s Rural Mobile Phone Users : 100 Million 429.2 billion Major Players Page 18 .76 million 37.72 million (March 2009) 391.

Page 19 . The growth in Indian market could start tapering off very soon. However.Bharti-Airtel leads the wirless market with 24% market share. the new operators would not remain fringe players in the Indian market. Be it an Aircel or Etisalat. the services will be used only in urban areas. With 12-13 players present in the market there would be a severe pressure on margins. According to an industry expert the subscriber base will not expand beyond 800 million in coming years from current number 400 million. The company recently achieved the magic figure of 100 million subscribers. There have been talks about 3G and IPTV pushing growth. Besides. BhartiAirtel expects a bloodbath in the Indian telecom market in the near future. but it all seems far-fetched. The third generation of mobile services (3G) will be used by telcos to gain more spectrum. and is looking to spread its risks by entering new geographies (Bharti-MTN deal is discussed in Industry Update Section). but would try and rock the applecart of existing operators.

specifically in case of mobile services. These days. The other major division Page 20 .Telecom industry trends Throughout the world. telecom industry is more concerned with texts and images (Internet technologies). One of the major objectives oftelecom industry is to enhance the quality and speed of Internet technology. Traditional telecom technologies are also being replaced by modern wireless technologies. rather than voice (telephone service). specifically on data applications and broadband services. telecom industry are being controlled by private companies instead of government monopolies. Most of the research works are going on Internet accessibility.

revenue from India’s telecom services industry is project to reach US$ 54 billion in 2012. Previously the traditional telephone calls used to earn the maximum revenues. as against US$ 31 billion in 2008 India is the world’s largest untapped mobile market Page 21 . The Road Ahead The target for the 11th Plan period (2007-12) is 600 million phone connections with an investment of US$ 73 billion. the real potential for telecom service growth is still lying untapped.of telecom industry is mobile network sector. where lots of innovative research works are going on. there is an enormous potential for various value-added services. Apart from the basic telephone service. In fact. but these days mobile service is going to replace traditional telephone services. According to the CII Ernst & Young report titled ‘India 2012: Telecom growth continues’.

first private basic telephone service provider in the country. Sunil Mittal entered into an Page 22 . Established in 1985. Founder of Bharti Group is Sunil Mittal. Bharti has been pioneering force in the telecom sector with many firsts and innovations to its credit. first Indian company to provide comprehensive telecom services outside India in Seychelles and the first private sector service provider to launch National Long Distance Services in India. In 1983. Bharti Airtel Limited occupies numero uno status in mobile telephony in India while its brand 'Beetel' is the largest manufacturer and exporter of world class telecom terminals. Bharti Enterprise has been at the forefront of technology and has revolutionized telecommunications with its world class products and services.Company profile BHARTI ENTERPRISE An Introduction Bharti Enterprises is a pioneer in telecom sector and the group is widening its horizons by entering new business areas such as insurance and retail. ranging from being the first mobile service in Delhi. Bharti Enterprises has created a vantage position for itself in the global telecommunications sector.

Airtel is the laegest cellular service provider in India. In 2003. In 2004. Page 23 . In 2005. cellular service was extended to Himachal Pradesh. In 2000. and the company was listed on Mumbai Stock Exchange and National Stock Exchange of India. establishing the basis of Bharti Enterprises. Sunil Mittal incorporated the cellular operations as Bharti Tele-Ventures and launched service in Delhi. Bharti extended its network to Andaman and Nicobar. In 1992. Today. Bharti Enterprises went public in 2002. In 2001. In 1986. the company acquired control of Spice Cell in Calcutta.agreement with Germany's Siemens to manufacture the company's push-button telephone models for the Indian market. Sunil Mittal won a bid to build a cellular phone network in Delhi. Bharti acquired control of Hexacom and entered Rajasthan. By the early 1990s. In 1996. and extended cellular operations to Karnataka and Andhra Pradesh. in Chennai. In 1995. Bharti Enterprises acquired control of JT Holdings. Sunil Mittal had also launched the country's first fax machines and its first cordless telephones. In 1999. the cellular phone operations were rebranded under the single AirTel brand. Sunil Bharti Mittal incorporated Bharti Telecom Limited (BTL) and his company became the first in India to offer push-button telephones. This firstmover advantage allowed Sunil Mittal to expand his manufacturing capacity elsewhere in the telecommunications market. Bharti acquired control of Skycell Communications.

‘Bharti Enterprises’ dynamic diversification has continued with the company venturing into telecom software development. The company provides GSM mobile services across India in 23 telecom circles and broadband & telephone services in 90 cities. Bharti Airtel Ltd.. and its flagship brand “Airtel”. Bharti has created a significant position for itself in the global telecommunications sector. one of the India’s finest brands. From the creation of “Airtel”. Recently Bharti has successfully launched an international venture with EL Rothschild Group owned ELRO Holdings India Limited. GSM Mobile and broadband & Page 24 . While a joint venture with TeleTech Inc. to export fresh Agri products exclusively to markets of Europe and USA Companies of Bharti Enterprises Bharti Airtel: Bharti Airtel is India's leading provider of telecommunications services. to becoming the largest manufacturer and exporter of world class telecom terminals under its “Beetel” brand. has over 20 million customers across the length and breadth of India. Is today acknowledged as one of the India’s finest companies.The company has successfully focused its strategy on telecom while straddling diverse fields of business. USA marked Bharti’s successful foray into the Customer Management Services business.

Telephone customers spread across the length and breadth of India. The company offers offer the entire spectrum of front-to-back-office Page 25 . The company's product range include Basic Telephones. Caller ID Phones. Caller ID Boxes. Bharti Teletech Ltd.8 GHz Phones. The company is a partnership between Bharti group and Emtel. PSTN (Fixed Lines). 2. Inc. a world's leading full-service provider of business process outsourcing and Bharti TeleTech Ltd. under the brand 'Airtel. the premium operator in Mauritius. connectivity to Internet Services. TeleTech Services (India) Ltd: TeleTech Services (India) Ltd is a joint venture between TeleTech Holdings. International Roaming. Is the India’s leading manufactures and exports world-class telecom equipment under the brand Beetel'. Fax and Data. Telecom Seychelles Ltd: Telecom Seychelles Ltd provides comprehensive telecom services including GSM Cellular. It is the only Indian telephone company to be present in 30 countries mapping 5 continents. DECT 1. Maritime Telecom Services (INMARSAT) and International Collect and Credit Card calling. Cordless Phones.4 GHz Digital Cordless Phones.: Bharti TeleTech Ltd. and Set Top Boxes. in Seychelles..

Bharti Retail is planning to launch its retail outlets in multiple consumer friendly formats in several cities across India. back office administration (including credit and collections. Bharti Retail Pvt Ltd: Bharti Retail Pvt Ltd. sales and marketing (including database marketing.business processes ranging from voice and non-voice customer support. account maintenance. The company provides premium quality fresh produce to the markets worldwide and promotes world class standards for agricultural practices. claims processing. web sales and marketing etc. is a 100% subsidiary of Bharti Enterprises. document management etc. asset management. FieldFresh Foods Pvt Ltd: FieldFresh Foods (P) Ltd is an equal partnership venture between Bharti Enterprises and EL Rothschild Group. progressive farming techniques & identification and adoption of appropriate technologies. Page 26 .) to global customers. application processing. marketing support.).

The company was incorporated in July 2007 and offers a full suite of general insurance solutions to meet the needs of businesses and individuals alike. Comviva has deployed solutions for over 100 mobile operator customers in over 80 countries worldwide. Bharti AXA Life Insurance Company Bharti AXA Life Insurance Company Ltd is a joint venture between Bharti Enterprises and AXA.Comviva Technologies Ltd Comviva is the leading provider of integrated VAS solutions for mobile operators in emerging markets. Bharti AXA General Insurance Company Bharti AXA General Insurance is a joint venture between Bharti Enterprises and AXA. Among the top 3 global providers of integrated VAS solutions in rapidly growing markets. world leader in financial protection and wealth management. The company offers a range of life insurance and wealth management products with an endeavour to help customers lead a confident life. Page 27 . world leader in financial protection and wealth management.

Bharti AXA Investment Managers Pvt. Ltd. Bharti AXA Investment Managers Pvt. Ltd., an asset management company in India, is a joint venture between Bharti Enterprises, AXA Investment Managers (AXA IM) and AXA Asia Pacific Holdings (AXA APH). Centum Learning Limited Centum Learning Limited provides end-to-end learning and skill-building solutions to several large corporates. It provides solutions that impact business performance through enhanced employee productivity, customer profitability and effective talent transformation. Jersey Airtel Ltd Jersey Airtel, a subsidiary of Bharti, offers world-class mobile services in Jersey (Channel Islands) over its full 2G, 3G and HSDPA enhanced network. The Company brings market-leading products and services to its customers under Airtel-Vodafone brand Bharti Foundation

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Bharti Foundation was set up in 2000, with the vision, “To help underprivileged children and young people of our country realize their potential”. It aims to create and support programs that bring about sustainable changes through education and the use of technology and information. Bharti Realty Bharti Realty Limited is a young, vibrant and dynamic realty company with expanding interests in commercial, retail and residential real estate. Bharti Realty aims to be amongst the most admired real estate players in India and aspires to attain highest degree of customer trust through superior product design and maintaining an uncompromising stand towards environmental responsibility, ethics and safety Bharti Infratel Bharti Infratel, a wholly owned subsidiary of Bharti Airtel, provides passive infrastructure services on a non-discriminatory basis to all telecom operators in India. Bharti Infratel also holds approximately 42% stake in Indus Towers, a joint venture between Bharti, Vodafone and Idea to offer passive infrastructure services.

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BHARTI AIRTEL LIMITED
Bharti Airtel Limited, (formerly known as Bharti Tele-Ventures Limited) is a part of Bharti Enterprises, and is India’s leading provider of telecommunications servicea. The company was incorporated in JULY’95, as a Public Limited Company, and has since then been at forefront of Indian telecom industry. It offers its TELECOM services under the Airtel brand and is headed by Mr. Sunil Bharti Mittal. The company also provides telephone services and Internet access over DSL in 14 circles. It also acts as a carrier for national and international long distance communication services. The company has a submarine cable landing station at Chennai, which connects the submarine cable connecting Chennai and Singapore. Airtel, has always thrived on its strategy of offering innovative products and services to our customers and backing it with world class customer service. Airtel has brought some of the unique products to Indian telecom market, one of their key

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products being Blackberry – a complete mobile email solution that allows sending and receiving of email on the move. The company is structured into four strategic business units – • Mobile, • Telemedia, • Enterprise and • Digital TV.

The mobile business offers services in India, Sri Lanka and Bangladesh. The Telemedia business provides broadband, IPTV and telephone services in 95 Indian cities. The Digital TV business provides Direct-to-Home TV services across India. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to telcos. All these services are provided under the Airtel brand.

History
Bharti Airtel was established as Bharti Tele-Ventures, in 1995. The company offered its initial public offering in 2002. During 2004, the company delisted its shares from the Delhi Stock Exchange. It continued to trade on the National Stock
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Bharti Airtel and Indian Institute of Technology (IIT) Delhi announced their plans to establish the Bharti-IIT Delhi Telecom Centre of Excellence. the company signed a managed networks deal for its Sri Lanka operations with Huawei Technologies Company. Bharti Tele-Ventures renamed itself to Bharti Airtel Limited. Bharti Infratel. the company Page 32 . in 2005. an independent tower company to provide passive infrastructure services in India. a leader in providing next generation telecommunications network solutions for operators around the world. In October 2007. the official governing body in India for football. signed an MoU to create a comprehensive programme for the development and globalization of Indian football.5 billion. in January 2008. in 2006. a subsidiary of the company announced plans to partner with Vodafone Essar and Idea Cellular to form Indus Towers. In the same month.Exchange and the Mumbai Stock Exchange. In September 2007. Bharti Airtel along with eight companies of the global telecommunications industry signed a formal Construction and Maintenance Agreement in Rome today to build a high-capacity fiber-optic submarine cable that stretches from India to France via the Middle East.bVodafone acquired a 10% stake in Bharti Tele-Ventures for around $1. in December 2007. The company and the All India Football Federation (AIFF). in February 2008.

com. Telemedia services. Also in the same month. Europe). contributing to its economic resurgence. a subsidiary of the Bharti Group. Today Airtel touches peoples’ lives with their Mobile services. In the same month. a force unleashed into the market with a relentless and unwavering determination to succeed. creativity and a team driven “to seize the day” with an ambition to become the most globally admired telecom service. As India's leading telecommunications company Airtel brand has played the role as a major catalyst in India's reforms. a private broadband and telephone service provider. the company launched Airtel CallHome service for calls made from US to India. Guernsey Airtel. The company offered products and services under the Airtel-Vodafone brand to customers on the Island. A spirit charged with energy. Page 33 .along with five international companies executed an agreement to build a highbandwidth undersea fiber-optic cable linking Asia and the US. launched airtellive. rose to the pinnacle to achivement and continues to lead. Airtel Telemedia Services. Airtel. in just ten years of operations. an allin-one internet portal for Airtel customers AIRTEL BRAND ESSENCE Airtel was born free. launched its mobile services in Guernsey (Channel Islands. In March 2008.

They also connect Indians living in USA. The brand promise to their customers is “We at Airtel always think in fresh and innovative ways about the needs of customers”. “Think fresh and deliver more” is the soul or DNA of this brand. UK and Canada with our call home service.to connecting India's leading 1000+ corporates. Airtel’s Vision By 2010 Airtel will be the most admired brand in India: Loved by more customers Targeted by top talent Benchmarked by more businesses PRODUCTS AND SERVICES Page 34 .

The Telemedia business provides broadband. IPTV and telephone services in 95 Indian cities. The Digital TV business provides Direct-to-Home TV services across India. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to telcos.The company is structured into four strategic business units • Mobile. • Telemedia. The mobile business offers services in India. • • Enterprise Digital TV. MOBILE SERVICES Airtel’s mobile footprint extends across the country in 23 telecom circles. The company has several First to its credit: • First to launch full roaming service on prepaid in the country • First to launch 32K Sim Cards Page 35 . Sri Lanka and Bangladesh.

is the cellular card from Airtel. OFFERINGS Airtel Prepaid Airtel Prepaid. And no need to log-on. no need for a fixed phone line. innovative yet simple new ways to communicate.• First in Asia to deploy the multi band feature in a wireless networks. There’s no need for a laptop to view your e-mails. Airtel prepaid offers ease and simplicity of owning a mobile connection. Page 36 . Going mobile with Airtel prepaid is the new way of life. Airtel Postpaid Airtel Postpaid provides our customers with exciting. A post paid connection allows unlimited freedom to stay connected. The e-mail is automatically ‘pushed’ straight to your BlackBerry handheld. With a host of great features. also simple to use. BlackBerry Thousands of business customers around the world use BlackBerry a complete mobile email solution that allows sending and receiving of e-mail – on the move.

The broadband and Internet connection service falls under the data services provided by Airtel’s broadband and telephone services arm. It includes innovative. Currently. Bharti Infotel provides Broadband (DSL) and telephone service (Fixed line) all over India. Consequently.TELEMEDIA SERVICES The group offers high speed broadband internet with a best in class network. Bharti Enterprises is actually the first ever privately owned company to have successfully setup a satellite-based gateway for its Internet access service. and individual homes. With Landline services in 94 cities we help you stay in touch with your friends & family and the world. Page 37 . cost effective solutions for corporate and small business enterprises. Broadband and telephone services. brings a whole new experience in telephone. the data services provided by the Airtel broadband. In the same way. they have effectively launched India’s first private submarine communication cable systems. This particular feat is made possible through partnership with Singtel.

specially created to deliver integrated and Superior service to enterprise customers and National and International Long Distance Services. • • • ENTERPRISE SERVICES Enterprise Services provides a broad portfolio of services to large Enterprise and Carrier customers. ES-Corporate Page 38 .Internet connection service is further grouped into • • DSL (Digital Subscriber Line) ISDN Leased Line VPN Wi-fi categories. This division comprises of the Carrier and Corporate business unit. Enterprise Services is regarded as the trusted communications partner to India's leading organizations. helping them to meet the challenges of growth. It is a solution based communication group.

AES (Airtel Enterprise Service) includes the following services • Voice Services • Mobile Services • Satellite Services Page 39 . media. it offers complete range of telecom solutions. Backed by the alliances with leading technology companies worldwide and state of the art infrastructure. These solutions enable corporates to network their offices within India and across the globe. It serves as the single point of contact for all telecommunication needs for corporate customers in India by providing full suite of communication services across data. It specializes in providing customized solutions to address unique requirements of different industry verticals. IT. BFSI. Manufacturing and distribution. voice and managed services.This business unit delivers end to end telecom solutions to India’s large corporates. education. telecom. ITeS. vendors and employees. Government and PSUs and retail among others. provide them infrastructure to run business critical applications and provide them means to connect with their customers.

They are committed to provide superior and high quality Long Distance Voice and Data Services to the customers.000 POIs with the local exchanges. The national long distance infrastructure comprises of 83. over 1.• Managed Data and Internet Services • Managed e-Business Services • Managed Customized Integrated Solutions ES. The business unit owns a state of the art national and international long distance network infrastructure enabling it to provide connectivity services both within India and connecting India to the world. Page 40 .389 Rkms of optical fibre. It also offers virtual calling card services in the overseas markets.500 MPLS and SDH POPs and over 1. providing a pan India reach.Carrier Carrier business unit provides long distance wholesale voice and data services to carrier customers as well as to other business units of Airtel. Airtel Long distance Services is the 1 st private long distance communication service provider in the country.

With the launch of Airtel's 'Digital TV'. consortium ownership of the SMW4 submarine cable system and investment in capacities across a number of diverse submarine cable systems across transatlantic and transpacific routes. Airtel Digital TV. Page 41 . Shahrukh Khan is the brand ambassador of the mobile company and Kareena Kapoor and Saif Ali Khan are the brand ambassadors of the DTH Company. the new direct-to-home (DTH) service from the telecom operator. & EIG (Europe India Gateway).The international infrastructure includes ownership of the i2i submarine cable system connecting Chennai to Singapore. India Middle East and Western Europe (IMEWE). Unity North. Digital TV Bharti Airtel has recently launched a Direct-to-Home (DTH) service. Bharti Airtel has become the sixth DTH service provider and the second to launch its service in the year 2008 behind Reliance ADA group's Big TV. Airtel offers its DTH service with 175 channels and will be distributed to its potential customers through 21.000 retail points including airtel relationship centres. In recent past it has announced investments in new cable systems such as Asia America Gateway (AAG).

ORGANISATION STRUCTURE Bharti Airtel Ltd. Page 42 .

Enterprise Services (David Nishball) Ex Director Carriers (Rajan Swarup) CNO (Arvind Pandey) CEO & Director Corporate Finance (N. (Manoj Kohli) Jt President. Shekhar) Marketing (Rajesh Khanna) Head-HR IT (Sanjay Kotha) Page 43 .Organisational structure President.Bharti Airtel Ltd.Enterprise Services.

B.Supply Chain Bala A.Prasad) FUNCTIONAL DEPARTMENTS Page 44 . Kumar Head-BE (L.

Government of India became a corporation and was renamed Bharat Sanchar Nigam Limited (BSNL).Competitors Profile The main competitors of Bharti Airtel Ltd. 2000 the Department of Telecom Operations. BSNL is now India’s leading Telecommunications Company and the largest public Page 45 . Are • Vodafone • BSNL • MTNL • Idea • Tata Teleservices • Reliance Infocomm BSNL (Bharat Sanchar Nigam Limited) On October 1.

BSNL is also the largest operator in the Internet market. The company has also been in the forefront of technology induction by converting 100% of its telephone exchange network into the state-of-the-art digital mode. cellular (GSM and CDMA) mobile.9 per hundred by March 2007. which became the third operator of GSM mobile services in most circles. the political capital. introduce new services and to raise revenue for telecom development needs of India’s key metros – Delhi. The aim is to provide a telephone density of 9. The Govt. BSNL. with a share of 21 per cent of the entire subscriber base MTNL MTNL was set up on 1st April 1986 by the Government of India to upgrade the quality of telecom services. and Mumbai.25% Page 46 . is now planning to overtake Bharti to become the largest GSM operator in the country. the company has taken rapid strides to emerge as India’s leading and one of Asia’s largest telecom operating companies. expand the telecom network. Internet and long distance services throughout India (except Delhi and Mumbai). of India currently holds 56. The state-controlled BSNL operates basic. BSNL will be expanding the network in line with the Tenth Five-Year Plan (199297). In the past 17 years.sector undertaking. It has a network of over 45 million lines covering 5000 towns with over 35 million telephone connections. the business capital.

MTNL has over 5 million subscribers and 329.ril.com/newsitem2. a decline of 5. covering mobile and fixed line telephony including broadband. the company's focus would be not only consolidating the gains but also to focus on new areas of enterprise such as joint ventures for projects outside India. In the year 2003-04. While the market for fixed wireline phones is stagnating. Reliance Infocomm —in mobile services. widening the cellular and CDMA-based WLL customer base. fixed.92 billion. entering into national long distance operation.2 billion ($1. Hutchison and Idea Cellular. Reliance Infocomm offers a complete range of telecom services. domestic long distance and international services. Reliance IndiaMobile. 63.html). the first of Infocomm's Page 47 . setting up internet and allied services on an all India basis.stake in the company. national and international long distance services. MTNL recorded sales of Rs. It is also an integrated telecom service provider with licenses for mobile. 60. MTNL faces intense competition from the private players—Bharti.374 mobile subscribers. data services and a wide range of value added services and applications. RELIANCE INFOCOMM Reliance is a $16 billion integrated oil exploration to refinery to power and textiles conglomerate (Source: http://www.38 billion) in the year 2002-03.8 per cent over the previous year’s annual turnover of Rs.

000 subscribers. it intends to attack the broadband market. It has over 800. This marked the beginning of Reliance's vision of ushering in a digital revolution in India by becoming a major catalyst in improving quality of life and changing the face of India. It now wants to increase its market share and has recently launched pre-paid services. New Delhi. businesses. over 200. hospitals. government and public sector organizations. and Karnataka. However. It has now migrated to unified access licenses. which has 93 companies. Tamil Nadu. 2002. which Page 48 . TATA TELESERVICES Tata Teleservices is a part of the $12 billion Tata Group. Reliance Infocomm plans to extend its efforts beyond the traditional value chain to develop and deploy telecom solutions for India's farmers. Until recently. Having captured the voice market. Andhra Pradesh. Tata Teleservices provides basic (fixed line services). by paying a Rs.3 million shareholders. 5. It has rolled out its CDMA mobile network and enrolled more than 6 million subscribers in one year to become the country’s largest mobile operator.000 employees and more than 2.45 billion ($120 million) fee. using CDMA technology in six circles: Maharashtra (including Mumbai). Reliance was permitted to provide only “limited mobility” services through its basic services license.initiatives was launched on December 28. Gujarat. it has now acquired a unified access license for 18 circles that permits it to provide the full range of mobile services.

coupled with the six circles in which it already operates. submarine cable systems. and value added service nodes to provide a range of basic and value added services and has a dedicated work force of about 2000 employees. The international telecommunication circuits are derived via Intelsat and Inmarsat satellites and wide band submarine cable systems e. and has paid Rs. Himachal Pradesh. FLAG. 1986. The company's ADRs are listed on the New York Stock Exchange and its shares are listed on major Stock Exchanges in India. switches. VSNL (Videsh Sanchar Nigam Limited) On April 1. SEA-ME-WE-2 and SEA-ME-WE-3. Kolkata and Chennai. The new licenses. These circles include Bihar. Rajasthan. Punjab. The company is also expanding its footprint.a wholly Government owned corporation . virtually gives the CDMA mobile operator a national footprint that is almost on par with BSNL and Reliance Infocomm. The company hopes to start off services in these 11 new circles by August 2004. 4. the Videsh Sanchar Nigam Limited (VSNL) . New Delhi.g. Uttar Pradesh (East) & West and West Bengal. Haryana.17 billion ($90 million) to DoT for 11 new licenses under the IUC (interconnect usage charges) regime. Orissa.enables it to provide fully mobile services as well.was born as successor to OCS. Kerala. The company operates a network of earth stations. The Indian Government owns Page 49 . Kolkata. VSNL's main gateway centers are located at Mumbai.

2009 Vodafone India has 18. Vodafone Essar is owned by Vodafone 67% and Essar Group 33%. Its revenues have declined from Rs. Vodafone agreed to acquire the controlling interest of 67% held by Li Ka Shing Holdings in Hutch-Essar for US$11.8% customer market share and 20. and third largest in terms of customers.89 billion ($1. Vodafone Essar Vodafone Essar.62 billion) in 2001-02 to Rs. 48. The company provides international and Internet services as well as a host of value-added services. To reverse the falling revenue trend.approximately 26 per cent equity.7% revenue market share. 2007. ADRs.[4] On February 11. with voice revenues being the mainstay. Hinduja Group. Foreign Banks) is approximately 13 per cent and the rest is owned by Indian institutions and the public. and Essar Group. formally known as Hutchison Essar is a cellular operator in India that covers 23 telecom circles in India based in Mumbai. M/s Panatone Finvest Limited as investing vehicle of Tata Group owns 45 per cent equity and the overseas holding (inclusive of FIIs.1 billion. pipping Reliance Communications.1 billion) in 2002-03. 70.[3] As of June 31. It is the second largest mobile phone operator in terms of revenue behind Bharti Airtel. which is the owner Page 50 . VSNL has also started offering domestic long distance services and is launching broadband services.12 billion ($1.

Idea Indian regional operator IDEA Cellular Ltd. offering voice and data services in 23 of the country's 23 licence areas. has a new ownership structure and grand designs to become a national player. The whole company was valued at USD 18.the first phase of a major expansion plan that it intends to fund through an IPO. Despite the official name being Vodafone Essar. It offers both prepaid and postpaid GSM cellular phone coverage throughout India with good presence in the metros. Vodafone Essar provides 2. in Western India. 2007. IDEA operates in eight telecom “circles. and has received additional GSM licenses to expand its network into three circles in Eastern India -.of the remaining 33%. Page 51 .[5] The transaction closed on May 8. It is among the top three GSM mobile operators of India.75G services based on 900 MHz and 1800 MHz digital GSM technology. but in doing so is likely to become a thorn in the side of Reliance Communications Ltd.8 billion.” or regions. its products are simply branded Vodafone. according to parent company Aditya Birla Group .

travel facilities. holiday. child welfare.WELFARE FACILITY PROVIDED TO THE EMPLOYEES IN AIRTEL Welfare services may broadly be classified into two categories: 1) Intramental Activities: . Labour welfare work may also be divided into categories:1.which are undertaken outside the establishment such as family planning. 2) Extramental activities:. cooperative stores credit societies. canteen. uniforms etc. rest centers. vocational guidance. Statutory welfare facilities: Washing facilities Page 52 . home leave.which are provided within the establishment such as toilets.

Consumer co-operative store Education Housing Transportation Recreation Canteen. Non-statutory labour welfare facilities: Uniform Safety helmet Driving helmet Sweaters Raincoats Marriage loan facilities Bonus Page 53 . Lunchroom facilities Restroom facilities Clothing facilities 2.

STATUTORY WELFARE SCHEMES The statutory welfare schemes include the following provisions: 1. These include provisions provided in industrial acts like Factories Act 1948. Drinking Water: At all the working places safe hygienic drinking water should be provided. Dock Workers Act (safety. The statutory schemes are those schemes that are compulsory to provide by an organization as compliance to the laws governing employee health and safety. Mines Act 1962. The non statutory schemes differ from organization to organization and from industry to industry.Welfare fund Credit society Leave provision Employee Welfare Schemes Organizations provide welfare facilities to their employees to keep their welfarelevels high. Page 54 . health and welfare) 1986. The employee welfare schemes can be classified into two categories viz. statutory and non-statutory welfare schemes.

6. 5. 3. suitable seating arrangements are to be provided. First aid appliances: First aid appliances are to be provided and should be readily assessable so that in case of any minor accident initial medication can be provided to the needed employee. such as ware houses. Latrines and Urinals: A sufficient number of latrines and urinals are to be provided in the office and factory premises and are also to be maintained in a neat and clean condition. 7. Facilities for sitting: In every organization. in the dock area and office premises spittoons are to be provided in convenient places and same are to be maintained in a hygienic condition. Spittoons: In every work place. especially factories. Canteen facilities: Cafeteria or canteens are to be provided by the employer so as to provide hygienic and nutritious food to the employees. store places. 4. Lighting: Proper and sufficient lights are to be provided for employees so that they can work safely during the night shifts.2. Page 55 .

8. wash basins with tap and tap on the stand pipe are provided in the port area in the vicinity of the work places. bathrooms. toilets. NON STATUTORY SCHEMES Many non statutory welfare schemes may include the following schemes: 1. Flexible work schedules are initiated by employees and approved by management to meet business commitments while supporting employee personal life needs Page 56 . wash basins.Rest rooms: Adequate numbers of restrooms are provided to the workers with provisions of water supply. etc. Flexi-time: The main objective of the flextime policy is to provide opportunity to employees to work with flexible working schedules. Changing rooms: Adequate changing rooms are to be provided for workers to change their cloth in the factory area and office premises. Washing places: Adequate washing places such as bathrooms. 10. 9. Adequate lockers are also provided to the workers to keep their clothes and belongings. Personal Health Care (Regular medical check-ups): Some of the companies provide the facility for extensive health check-up 2.

Welfare helps in keeping the morale and welfareof the employees high so as to retain the employees for longer duration.3. Paternity leave policies have also been introduced by various companies. 7. The welfare measures need not be in monetary terms only but Page 57 . 6. 5. guidelines are provided for proper action and also for protecting the aggrieved employee. Welfare includes anything that is done for the comfort and improvement of employees and is provided over and above the wages. Maternity & Adoption Leave – Employees can avail maternity or adoption leaves. disease or injury or pregnancy. Employee Referral Scheme: In several companies employee referral scheme is implemented to encourage employees to refer friends and relatives for employment in the organization. Employee Assistance Programs: Various assistant programs are arranged like external counseling service so that employees or members of their immediate family can get counseling on various matters. Harassment Policy: To protect an employee from harassments of any kind. 4. Medi-claim Insurance Scheme: This insurance scheme provides adequate insurance coverage of employees for expenses related to hospitalization due to illness.

Labor welfare entails all those activities of employer which are directed towards providing the employees with certain facilities and services in addition to wages or salaries. cultural and material conditions of living of the workers. creation of industrial harmony through infrastructure for health. To provide better life and health to the workers 2. accident and unemployment for the workers and their families. To make the workers happy and satisfied 3. To relieve workers from industrial fatigue and to improve intellectual. The basic features of labor welfare measures are as follows: Page 58 .in any kind/forms. Labor welfare has the following objectives: 1. Employee welfare includes monitoring of working conditions. industrial relations and insurance against disease.

The purpose of labor welfare is to bring about the development of the whole personality of the workers to make a better workforce. 5. New welfare measures are added to the existing ones from time to time. Welfare measures are in addition to regular wages and other economic benefits available to workers due to legal provisions and collective bargaining 3. 4. The important benefits of welfare measures can be summarized as follows: Page 59 . The very logic behind providing welfare schemes is to create efficient. efficiency. services and amenities provided to workers for improving their health. government. 2.1. economic betterment and social status. Labor welfare includes various facilities. Welfare measures may be introduced by the employers. healthy. loyal and satisfied labor force for the organization. employees or by any social or charitable agency. Labor welfare schemes are flexible and ever-changing. The purpose of providing such facilities is to make their work life better and also to raise their standard of living.

etc are reduced to a greater extent by the welfare policies. Workers take active interest in their jobs and work with a feeling of involvement and participation. medical benefits. • Employee welfare measures increase the productivity of organization and promote healthy industrial relations thereby maintaining industrial peace. ooth operation and maintenance. and education and recreation facilities for workers’ families help in raising their standards of living. • Employers get stable labor force by providing welfare facilities. Medical Facilities: Page 60 .• They provide better physical and mental health to workers and thus promote a healthy work environment • Facilities like housing schemes. • The social evils prevalent among the labors such as substance abuse. This makes workers to pay more attention towards work and thus increases their productivity.

Funds for Community Development: The company provides funds for the community development such as electricity.a) Scheme for reimbursement of hospitalization expenses: The scheme is intended to provide relief to the employees in meeting the hospitalization expenses incurred for self and/or dependents. Doctors and nurses in these hospitals are appointed by the company itself. The employees can take treatment from these hospitals without paying any charge and they can take the medicines from the medical stores which are in the panel of this company. water supply. street lights etc… Canteen: Page 61 . b) Reimbursement of expenses of medical check-up: The company has its own hospital which is situated in each area. roads. The benefit under the scheme is availability for minor and major operations. The company avails all the expenses by reimbursing the total amount paid by the employee at the time of treatment.

A good and well maintained clean canteen facility is available at the area office premises. republic day etc are celebrated for the enjoyment of the employee and his family. New Year. the organization helps the schools and library which belongs to SC/ST’s. Plants are distributed to the employees in environment week. Independence day. Perks and allowance: Page 62 . The percentage to avail benefit is comparatively low than the open category. Also. The environment is neat and clean. for the employees. Ganesh Utsav. SC/ST PLANS: Organization provides scholarship to children of employees of SC/ST. Besides these major facilities there are many more facilities like mini LTC and major LTC. Lots of greenery is present in the office premises such pleasant environment keeps employees fit and fine. Good working conditions: The working conditions in the area office are excellent.

Page 63 .Common Perquisites: 1) 2) 3) Infrastructure LTC Facility Subsidized electricity Domestic & Residential: 1) Domestic assistance 2) Electricity allowance 3) Fuel allowance Education Allowance: 1) Study in schools 2) Study in colleges 3) Study in UG/PG Professional Institution 4) Hostel allowance 5) Professional development allowance Transportation Allowance Personal allowance etc.

Objective: To understand the functioning of HR Department and analyzing the HR Information Types of data The types of data that is used in this report is of secondary data from o Internet Page 64 .

airtel.in www.www.in www.org www. o Newspapers The Hindu Deccan chronicle Research Methodology used The methodology of this report was carried by observing and analyzing the data from different secondary sources.coai.com o Magazines The Hindu – Survey of Indian industry – 2004. 2009. 2007. HR Report Page 65 .wikipedi.hindustantimes.

Bharti Airtel Limited (popularly known as Airtel) is the flagship company of The Bharti Enterprises. Airtel values its human resources and its HR policies are aimed at targeting and retaining best talent in the industry. • Compensation (including salaries and salary adjustments. With the focus on the same. Airtel also has a Bharti Campus Recruitment Program to recruit young students from various elite campuses The key functions of the HR Committee include the followings: • Attraction and Retention strategies for employees. It is divided and organized in mobile services. A telecom giant. • Employees Development Strategies. stock options) and performance targets for the Chairman and Managing Director (CMD) and Joint Managing Directors (JMDs) Executive Directors. Page 66 . Airtel telemedia services and enterprise services (corporate and carrier) services business divisions. it is the pioneer and the leading brand name in the private telecom service providers with its services spanning 94 cities. • All Human Resources related issue. incentives/benefits bonuses.

employees can get logged on to customized training programmes developed by British Telecom (BT).'' says Nayar. Though the material is transmitted through the Internet. `` • Eventually. This was backed by a strong training programme. ``Unlike most other organizations. there are the performance-related bonuses that set the tone for these activities. `Measurement Boards' for every department are prominently displayed where the performance indicators of the same are displayed graphically. they are not accessible to anybody outside the organisation as the access is protected. Padhi informs us that 60 per cent of the employees are on a Page 67 . then we don't need him. Airtel also seeks to certify every employee on quality and IT. • Measurement is indeed a key driver of business within Airtel. And if the individual does not know what his training needs are. Here. • To encourage learning within the organization. A philosophy of constant monitoring has been established. we let our employees decide their training needs. Airtel's HR success was powered by a well defined rewards and recognition system. the company has set up a state-of-the-art learning centre.• Other key issues / matters as may be referred by the Board or as may be necessary in view of Clause 49 of the Listing Agreement or any statutory provisions.

• The HR department also sets up cross-functional teams in times of product or service launches. every member of the HR department has been assigned two departments each to discuss and sort out all HR.variable pay structure. and that explains the success Airtel has had in business and HRD. personnel and administration issues.'' • To further HR interface. who collectively make it happen. ``The idea is to provide employees with a single window to the department. ``Such teams typically constitute high performers from each department.'' DATA ANALYSIS Page 68 .

I would be obliged if you co-operate with me in filling the questionnaire. the information gathered will be strictly confidential. Since the questionnaire is being used for academic purpose. Kindly fill the following: (Please put a tick mark in the appropriate box) 1.A STUDY ON EMPLOYEE WELFARE Respected madam/sir. Are you satisfied with the support from the HR department? Highly satisfied Dissatisfied Satisfied Neutral Highly Dissatisfied Highly satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied 45 25 15 10 5 Page 69 . As a part of my project I would like to gather some information from you which will help me in an in depth study of project.

2. Management is really interested in Welfare the employees? Strongly agree Disagree Agree Strongly disagree Neutral Page 70 .

Which type of incentives motivates you more? Financial incentives Non-financial incentives Both 4. How far you are satisfied with the incentives provided by the organization? Page 71 .3.

Highly satisfied Dissatisfied Satisfied Highly Dissatisfied Neutral 5. Page 72 . Please provide the following rates.

Factors Salary increase Promotion Rank Page 73 . v. 3-Neutral. iv.Agree. 2. Factors 4.Strongly agree. No i. vii. 3. iii. 4…. ii. vi. ix. 1-Strongly disagree) Rates Reasonable periodical increase in salary Job security exist in the company Good relationship with co-workers Effective performance appraisal system Effective promotional organization opportunities in the Good safety measures adopted in the organization. 2-Disagree. Rank the following factors which motivates you the most? (Rank 1. viii.(5. respectively) No i. Performance appraisal activities are helpful to get motivated Support from the co-worker is helpful to get motivated Company recognize and acknowledge your work 6. ii.

Do you think that the incentives and other benefits will influence your performance? Influence Does not influence No opinion Page 74 . v.iii. Leave Welfare al talks Recognition 7. iv.

8. Does the management involve you in decision making which are connected to your department? Yes No Occasionally Page 75 .

What changes can be made to improve the work place environment? Page 76 .9.

e. Bharti Airtel is still ruling the Indian telecom Industry and is aiming high to gain popularity and success around the world in brand building by making new discoveries every day. Bharti Airtel speedy activity is one of its best attributes that has made it gain an international status across the world. current scenario. future perspective. With such achievements. i.Conclusion The company analysis has outlined a scenario of the Bharti Airtel. observations can be made that it promises unprecedented and efficient control over the market. Based on the above. Page 77 . retention of customers. business development. Hr policies. It is always updated with the latest data and is highly competent. Quality remains the prime concern and is maintained strictly by the team.

Latest and low cost technology Huge market Threats • • Competition from other cellular and mobile operators Saturation point in Basic telephony service Page 78 . Leader in fast growing cellular segment. other than VSNL. The only Indian operator. Pan – India footprint.SWOT ANALYSIS Strengths • • • • Very focused on telecom. submarine cable that has an international Weakness • • Price competition from BSNL and MTNL Untapped Rural Market Opportunities • • • Fast expanding Indian cellular market.

com www.in www.hindustantimes.com Page 79 . Employee Welfare Survey • Charlotte Garvey – Connecting the organizational pulse into the bottom line – HR • Magazine society for Human Resource Management. • Airtel on Board Manual • Newspaper – The Hindu • Internet www.in www.airtel.com www.wikipedi. • Ellen Lanser May – Are people your priority? How to engage your work force – Healthcare Executive.coai.org www.Bibliography • Employee Welfare –Corporate leadership Council 2004.bharti. 2004.business-standard. June 2004. July/Aug.

Kindly fill the following: (Please put a tick mark in the appropriate box) 1. I would be obliged if you co-operate with me in filling the questionnaire. Since the questionnaire is being used for academic purpose. Are you satisfied with the support from the HR department? Highly satisfied Dissatisfied Satisfied Neutral Highly Dissatisfied 2.• Magazines The Hindu – Survey of Indian industry –. QUESTIONNAIRE A STUDY ON EMPLOYEE WELFARE Respected madam/sir. the information gathered will be strictly confidential. As a part of my project I would like to gather some information from you which will help me in an in depth study of project. Management is really interested in Welfare the employees? Page 80 .

Strongly agree. No x.Agree. Please provide the following rates.Strongly agree Disagree Agree Strongly disagree Neutral 3. Factors Reasonable periodical increase in salary Job security exist in the company Good relationship with co-workers Effective performance appraisal system Effective promotional organization opportunities in the 4. xv. xi. How far you are satisfied with the incentives provided by the organization? Highly satisfied Dissatisfied Satisfied Highly Dissatisfied Neutral 5. xiii. xii. (5. 1-Strongly disagree) Rates Good safety measures adopted in the organization. 2-Disagree. xiv. Page 81 . 3-Neutral. Which type of incentives motivates you more? Financial incentives Non-financial incentives Both 4.

viii. vii. Do you think that the incentives and other benefits will influence your performance? Influence Does not influence No opinion 8.xvi. 3. respectively) No vi. x. 2. xviii. Does the management involve you in decision making which are connected to your department? Yes No Page 82 Occasionally . Factors Salary increase Promotion Leave Welfare al talks Recognition Rank 7. 4…. Rank the following factors which motivates you the most? (Rank 1. ix. Performance appraisal activities are helpful to get motivated Support from the co-worker is helpful to get motivated Company recognize and acknowledge your work 6. xvii.

What changes can be made to improve the work place environment? Thank you for your kind co-operation Page 83 .9.