For more information, contact: Jim Greer, AT&T Wisconsin Office: 608-252-2846 Mobile: 414-520

-6398 jim.greer@att.com

AT&T CALLS ON WISCONSIN CUSTOMERS TO PLEDGE: NEVER TEXT AND DRIVE
AT&T’s Wisconsin Team Continues Statewide Pledge Drive to Remind Wisconsin’s Drivers That Texting And Driving Can Wait MADISON, WIS., MAY 14, 2013 — AT&T* Wisconsin today is urging all Wisconsin drivers to pledge never to text and drive, with a special focus throughout the summer months between Memorial Day and Labor Day—known as the 100 Deadliest Days on the roads for teen drivers.1 AT&T’s It Can Wait® campaign to end texting and driving was significantly bolstered today by the commitment of more than 200 other organizations to join the movement. AT&T’s Wisconsin team has been educating drivers across the state on the dangers of texting while driving, and urging them to take AT&T’s ―Txting & Drving: It Can Wait‖ pledge never to text and drive. Taking the pledge is easy: Visit any of the company’s retail locations to take the pledge on an AT&T tablet or take the pledge online from your own smartphone, tablet or computer. AT&T’s ―It Can Wait‖ public awareness campaign is focused on a simple, powerful message: No text is worth dying for. More than 100,000 times each year, an automobile crashes and people are injured or die while a driver was texting and driving, according to the National Safety Council2. Drivers who text while driving are 23 times more likely to be in an accident. ―Our goal is to save lives,‖ said Scott T. VanderSanden, president, AT&T Wisconsin. ―We want to spread the word about how deadly a single text can be and encourage all Wisconsin residents to pledge never to text and drive.‖ 1

AT&T Wisconsin has brought its It Can Wait awareness programs to more than 13 schools across Wisconsin, in partnership with AAA Wisconsin and the Wisconsin State Patrol. The effort has resulted in thousands of pledges by Wisconsin students. Nearly half of commuters self-reported texting while driving in a recent poll sponsored by AT&T3, and 43% of those who did called it a ―habit.‖ And the problem has gotten worse: Six in 10 commuters say they never texted while driving three years ago. Texting while driving remains a concern with younger drivers, too. An AT&T survey4 found that 97 percent of teens say they know that texting is dangerous, but 75 percent of teens surveyed said that texting while driving is ―common‖ among their friends.
1

AAA Foundation for Traffic Safety National Safety Council www.nsc.org

2

3

Commuter survey conducted by ResearchNow on behalf of AT&T http://www.att.com/Common/about_us/pdf/twd_commutor_survey.pdf

4

Teen survey conducted by Beck Research on behalf of AT&T http://www.att.com/Common/about_us/txting_driving/att_teen_survey_executive.pdf *AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc. Web Site Links: AT&T News It Can Wait Related Releases: Related Media Kits: Texting While Driving

Related Fact Sheets: AT&T's "It Can Wait" Campaign

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Distracted Driving for Business Customer Employees

About AT&T AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation’s largest 4G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U® verse and AT&T │DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATT. © 2013 AT&T Intellectual Property. All rights reserved. 4G not available everywhere. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

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