For more information, contact: Jim Greer, AT&T Wisconsin Office: 608-252-2846 Mobile: 414-520


AT&T’s Wisconsin Team Continues Statewide Pledge Drive to Remind Wisconsin’s Drivers That Texting And Driving Can Wait MADISON, WIS., MAY 14, 2013 — AT&T* Wisconsin today is urging all Wisconsin drivers to pledge never to text and drive, with a special focus throughout the summer months between Memorial Day and Labor Day—known as the 100 Deadliest Days on the roads for teen drivers.1 AT&T’s It Can Wait® campaign to end texting and driving was significantly bolstered today by the commitment of more than 200 other organizations to join the movement. AT&T’s Wisconsin team has been educating drivers across the state on the dangers of texting while driving, and urging them to take AT&T’s ―Txting & Drving: It Can Wait‖ pledge never to text and drive. Taking the pledge is easy: Visit any of the company’s retail locations to take the pledge on an AT&T tablet or take the pledge online from your own smartphone, tablet or computer. AT&T’s ―It Can Wait‖ public awareness campaign is focused on a simple, powerful message: No text is worth dying for. More than 100,000 times each year, an automobile crashes and people are injured or die while a driver was texting and driving, according to the National Safety Council2. Drivers who text while driving are 23 times more likely to be in an accident. ―Our goal is to save lives,‖ said Scott T. VanderSanden, president, AT&T Wisconsin. ―We want to spread the word about how deadly a single text can be and encourage all Wisconsin residents to pledge never to text and drive.‖ 1

AT&T Wisconsin has brought its It Can Wait awareness programs to more than 13 schools across Wisconsin, in partnership with AAA Wisconsin and the Wisconsin State Patrol. The effort has resulted in thousands of pledges by Wisconsin students. Nearly half of commuters self-reported texting while driving in a recent poll sponsored by AT&T3, and 43% of those who did called it a ―habit.‖ And the problem has gotten worse: Six in 10 commuters say they never texted while driving three years ago. Texting while driving remains a concern with younger drivers, too. An AT&T survey4 found that 97 percent of teens say they know that texting is dangerous, but 75 percent of teens surveyed said that texting while driving is ―common‖ among their friends.

AAA Foundation for Traffic Safety National Safety Council



Commuter survey conducted by ResearchNow on behalf of AT&T


Teen survey conducted by Beck Research on behalf of AT&T *AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc. Web Site Links: AT&T News It Can Wait Related Releases: Related Media Kits: Texting While Driving

Related Fact Sheets: AT&T's "It Can Wait" Campaign

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Distracted Driving for Business Customer Employees

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