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Business Boot Strapping
A Boat Load of Free to Use Software and Tools on the Internet to Get Your Information Business Off to a Flying Start By Barry J. Scourfield
Barry J. Scourfield
Introduction ............................................................ 6 Creating your own Information products – WHY? 13 Molule1 ............................................................. 20 The Curious Case of Analysis Paralysis .............. 20 The [Non] Action-Man....................................... 21 The Dark Side of Perfectionism ......................... 24 Not Having the Money to Create a Product...... 26 Module 2 ........................................................... 30 100% Free Software and Free Tools.................. 30 Free Office Software ...................................... 30 Free photo editing software .......................... 36 Free Photo Resources .................................... 42 Free Public Domain Vector Graphics ............. 48 Free Screen Grab Tools .................................. 49 Free Audio Recording and Editing Software.. 53 Free Teleprompter......................................... 56 Free Phone Call Recording. ............................ 57 Free Conference Calls. ................................... 58
Barry J. Scourfield
... 115 Free Banner Creator .... 111 Free E-Book Cover Creator ................... 76 Free keyword research tools ..................... 105 Free Sales Letter Tools ... 102 Free Website and HTML Editing Software ................Business Bootstrapping Free Cell / Mobile Phones . 116 Conclusion .......................................................................... 118 Resources .......... 91 Free File Format Converters ............. 64 Free Video Screen Capture Software ...................................................................... 88 Free Auto Responder Services ........................................................................................ 61 Free Video Slideshow Creation Software .................................................................... 75 Free Mind Mapping Software .. Scourfield Page |3 ... 98 Free Blogging Software ......... 70 Free? Piece to Video Camera ................. 60 Free Video Editing Software ....................... 113 Free Header Creator ............................... 82 Free To Use Payment Processors .......... 120 Barry J..........
Volume 1. and regardless of your interpretation of the advice. direct to the site featured. solely. you assume all risks associated with using the advice given below. with a full understanding that you.3b-PDF-09MMXI Barry J. there are no extra characters or spaces included. Scourfield Page |4 . All information was correct when this PDF was created or at the time of going to press. are responsible for anything that may occur as a result of putting this information into action in any way. © Copyright 2011 – Barry J. Scourfield URLs used within the book The URLs and links to webpages used within this book are the complete. When there is a natural line break on the page. and correct at the time of printing.Business Bootstrapping By reading this document.
Business Bootstrapping “The perfect is the enemy of the good” Voltaire Barry J. Scourfield Page |5 .
Many of these second income streams overtake their primary source of income quite dramatically. What this means is that you Barry J. spiraling personal debt and the fact that everything just costs more now than it did two years ago. your family and your future.Business Bootstrapping Introduction There is more money up for grabs in the world today than there ever has been in the history of the world …and. In the new economy that is emerging you need to leverage your knowledge in a way that will bring profit to you in your business. including the (dare I say it) the recession. but what are you doing about it? So for you. everyone is feeling the pinch. that figure is rising dramatically every year. Here’s a question for you… Are you grabbing your piece of the pie? With certain economic conditions hovering over us. More and more people all around the world are creating second incomes selling information online. Scourfield Page |6 . rising unemployment. realise that now is the best time to start your own information product business which has a relatively low cost of entry.
every new business will have setup costs. Barry J. Now is the time to work for yourself. Starting On a Shoestring Budget The basic fundamentals of business are to make a profit.Business Bootstrapping need to find a way to package your knowledge in a way that people want to buy it. but it could also be a number of other things. I could put it down to the business owner’s constant and incessant search for “the next best software” or “the shiny new method” or “that great new product” all in the hope that it gets them to their business goals. but there aren't many ways we can save money in the beginning. I won't deny that and I definitely don't want you thinking we all live in cuckoo land. so why are so many businesses hemorrhaging money? This is especially so when it's in the early stages of any new venture. Yes. and for no other reason that “no one's going to do it for you”. Scourfield Page |7 .
for you entrepreneurs that want to start in an information rich business. Barry J. He says that this “induces creative ways to overcome obstacles in the early stages of any new business venture”. And that's exactly why this book has been written. This is my recommendation of the way you should look at this course. on a “shoe-string”. Business Stripped Bare: Adventures of a Global Entrepreneur. See what’s here and then be über creative and use all of these resources that are now at your disposal. Scourfield Page |8 . In his book. When you make a profit you can then invest that to grow your business and make it bigger and better. FREE tools and FREE resources. Sir Richard Branson says that he starts all of his new businesses on a small budget. but at the start have to bootstrap your cash flow.Business Bootstrapping Being an entrepreneur is all about using the resources you have to make a profit. This guide will show you that you can create “Hi Value” information products using only FREE software.
Maybe they just tell their staff to do it. Barry J.Business Bootstrapping Not only that. You don't need to be like this… You now have an abundance of resources to go forth and create products that you can sell. there is a plethora of other content you can create for other reasons too: Content to keep your blog fresh A stream of articles for article Sites Regular videos posted on YouTube Regular podcasts uploaded to iTunes A lot of established off-line businesses will come online and most of them will have a pocket full of cash to invest into Internet marketing strategies to grow their business. 99% of these will not even realise that there is a lot of very good software. Scourfield Page |9 . They want something and without the knowledge their staff will go out and just are spending their money. tools and resources they can make use of totally free. Definitely fit in the group of people that get sucked in to the buy this shiny new product “Now”.
are paralised by procrastination and fear or they are just plain lazy and just can’t be bothered. Either they don’t know how. have never tried.Business Bootstrapping Why Content Creation? Why would you want to create your own information products? Information that is packaged neatly into a product is perceived to be. a very high valued commodity. you can set it Barry J. As long as you remember it’s just that little bit harder to do. just a little bit more effort on your part will pay you handsomely and you will receive dividends you can only dream of. and quite rightly is. Once you have created your product. Scourfield P a g e | 10 . A lot of people out there are truly scared of trying to create something of this value. And that’s why the content creation approach is why it’s waaaaaaay too hard for 98% of the population to have a decent crack at.
all of which you can use 100% free of charge.Business Bootstrapping up to make sales for you almost automatically and hands free. We then look at some of the constraints of creating a product. in this guide we look at why creating your own information products is a must. even if you want to start out by promoting affiliate products. That’s why you have to do this for yourself. Scourfield P a g e | 11 . Then we look at a boat load of software and tools for you to use so you will be able to create your own products. including some reasons why you may not have created any products or promotional materials yet. Including: Office Software Photo editing software Photo Resources Public Domain Vector Graphics Screen Grab Tools Audio Recording and Editing Software Video Editing Software Screen Video Capture Software Piece to Video Camera Barry J. for your family and for your future… “What’s exactly in this guide” I hear you say? Well.
you can start a new. home based business with No Money Down… (As long as you have a computer and the ability to install some of the software. All of these will allow you to get your product creation process off to a flying start. Think about what this means. Barry J. an internet connection and a browser that is) …and that’s just simply awesome. Scourfield P a g e | 12 .Business Bootstrapping Mind Mapping Software Keyword research tools Payment Processors Auto responder services File Format Converter Website and HTML Editing Software And a whole lot more to boot.
ordered online from the likes of Amazon via createspace or by using services like lulu. I’m sure it will benefit you in a million and one ways and hopefully save you a bundle of cash on some software. What do I mean when I refer to information products? An information product is a product that provides information to the viewer or buyer.Business Bootstrapping Creating your own Information products – WHY? Thank you for grabbing yourself a copy of this book. audios and graphics packs etc… With the exponential growth and popularity of the Amazon Kindle and print-on-demand services. information products are going offline as physical products. usually in a downloadable format like reports. white papers. Scourfield P a g e | 13 . videos. or you can start building a list of prospects having your content as link bait and they access your content for the price of their email address. You can create your own products for sale or you can create products which you share and give away for free to earn affiliate commissions off them. eBooks. You can use all of the software and tools highlighted in this guide in a variety of ways. Barry J.
Scourfield P a g e | 14 . I will give you a word of caution: You may end up earning more than you ever thought possible by creating products using only free software and selling them online. Use the free software.Business Bootstrapping All you have to do is use your imagination. make that pledge today and stick to it. On that note. the tools and the ideas that are here to create and build your business on them first for generating your first profits. something like this… “I will not buy any more product creation software or tools until I can pay for them from the profits which come out of my own internet business” Because you have grabbed this course it shows me that you at least want to get started creating your own products and you have some great information to share… So this is a really good thing to get started on. but for now let's get back to the purpose of this book and talk Barry J. let me say this… Make yourself a pledge. But. before I jump into the details. You don’t need to spend hundreds of dollars in setting your business up at first. Your mind will be firing on all cylinders very soon.
They will now for years to come be able to send them to the sales pages of any other product that they create. If you create content. they will more than likely buy their next product too. you can make you a profit. But that’s the end of the line for you and the customer relationship.Business Bootstrapping about why you would want to create your own information products. and get paid for the privilege of you sending that highly qualified traffic to Barry J. They will also send them regular promotions of their own affiliate endorsements. it's all about creating your own database of names and e-mail addresses from your paying customers. for the sole purpose of affiliate marketing. they will buy that product if they are ready. which you can of course. Why would you want to go through all the effort of creating your own products. If they have done a good job on the first product they bought. You have handed over a paying customer to the products creator. creating the sales pages to sell your products and dealing with all of the customer service issues that you most definitely will get? Well. Scourfield P a g e | 15 . If your content is good and you direct qualified prospects to the sales page you are promoting.
just to get a one-off affiliate payment. once they are on your list. there is also the option. the likelihood of them buying most of your products is high.. much higher price than a single product. If on the other hand. But it doesn't stop there. and if you did a really good job on the products you create. you will get 100% of the price you are selling your product at into your own bank account and you will have a paying customer on your list for you to cross sell and upsell additional products and affiliate promotions. Scourfield P a g e | 16 .Business Bootstrapping somewhere you have absolutely no control over. You can all so we've your affiliate links into the products themselves to get paid a commission on products and service’s you recommend within your product. You have absolutely no limits. Barry J. I just think creating your own products. Caveat: There is absolutely nothing wrong with affiliate marketing. you created your own product and sent all the qualified traffic to your own pages for them to buy. to offer consulting and coaching services which demand a much. Why create a promotion when you can be creating your own business and your own future. has a much longer lifespan for you and your business. if you take your customer by the hand and keep selling them products in a specific area they are interested in..
you will be more than $2000 down from buying a load of other software that is now gathering dust on your hard drive.. You can then set up things like your back end profit systems. Here’s the bottom lines. then you can reinvest these profits into your business to fuel growth. your membership sites and even grow a following through email lists.. No one can or will do it for you. Scourfield P a g e | 17 . It’s not quite a complete business plan but it’s a simple enough business model. is that in 3 years’ time. It’s 100% up to you to take action. Then you can go and implement some additional strategies later on. Barry J. customers and social networks. you can grow your business step by step.Business Bootstrapping The result of Non Action The downside to NOT doing this. that if you create products and profit from them. with no income coming in and the bankers are knocking on your door. create products and get paid.
Scourfield P a g e | 18 .Business Bootstrapping Here’s to your success. Bootstrapping is more common than you think. Such startups fund the development of their company through internal cash flow and are cautious with their expenses.org/wiki/Bootstrapping_%28busi ness%29 P. Let’s go… Barry J.wikipedia. Source: wikipedia http://en. make your money first and then reinvest it into your business. I wish you the best of luck in all your future endeavors.S. Bootstrapping in business. starting a business without external help or capital. a small amount of money will be set aside for the bootstrap process. Remember. Generally at the start of a venture.
Business Bootstrapping “Life begins at the end of your comfort zone” Neale Donald Walsch Barry J. Scourfield P a g e | 19 .
it is essential that you realise there has to come a point when enough is enough. Whilst research is a good idea for any project (and thorough research at that). Barry J. Scourfield P a g e | 20 . research…and then even more research. research. This is the never ending stage of research.Business Bootstrapping 1 The Curious Case of Analysis Paralysis Believe it or not. this is one of the most common problems entrepreneurs and internet marketer’s face when it comes to making money online.
right? The [Non] Action-Man This one continues on from the last point in a way... hey presto.. You may say I don’t have the right tools for the job. you’re most likely never going to take the action and actually start creating. Barry J.. So what if you don’t have an up-sell for your first product! If you create a second related product to your first. And remember…why not you. if you never get out of the research phase of product creation. Scourfield P a g e | 21 .Business Bootstrapping There is more information being put online than you’ll ever be able to read anyway. or even a stunning added bonus when selling your next course. so if you keep on reading the cash flow will eventually pass you by. Consider this fact. It may sound a little something like this. The other side of the analysis paralysis coin is over analyzing every single detail. Start with small steps and learn the process. you’ve now created you’re up-sell to the other product and vice versa.
. What would be the worst thing that could happen if I did this? 2... Is it a fear of looking stupid? Is it a fear that no one will like your product? A very common one is the fear of success. I could then create my own product.but we all know that later never comes. What that fear is. Procrastination comes from a fear. you are going to have to determine. yes you heard that right. Go ahead ask yourself the 4 following questions:1. not the fear of failure.. I can’t do this with my software so I can’t do anything until I have that upgrade. Is this a realistic scenario? 3. What would happen if I didn’t do this? 4.Business Bootstrapping If only I had this piece of software all my troubles would be over. Scourfield P a g e | 22 . I’ll do it later. Where would I be in 3 months if I did do this? Barry J.
This question goes against the way most people think but give it a go anyways… Q. and the answer you gave for where you will be in 3 months from now could be a reality quicker than you think.Business Bootstrapping If you do ask yourself these questions and take the time to answer them deeply. you may come to the realisation that you want to do this to create a better life for yourself. What would happen if all of this did work out for you. Then ask yourself one more question. exactly as you planned? Where would you be then??? Barry J. Scourfield P a g e | 23 .
I am afflicted with this bug and as a result. I wrote for a number of years and never published a thing.Business Bootstrapping The Dark Side of Perfectionism This issue is critical to get over. Scourfield P a g e | 24 . Luckily I saw the light. If you know that you have put in all the content needed in to the book. Barry J. but you haven’t spent 3 months editing it and polishing it into a shiny new “thing”. just think. the red pen and the highlighted parts aren’t that hard to accept. You have been immersed in writing the content and a third party seeing it is just a fresh pair of eyes. Talk to the reviewer and take notes yourself. The best way I get over this hurdle is to get it to a good standard and then get a trusted friend or partner to read through a printed copy with a red pen and a highlighter. You will get over it. and get over fast. you have just saved yourself months of edits.
Business Bootstrapping Awesome tip: Don’t proof read the book yourself. Then take the printed document and correct all of the issues that you have. Submit it. Have a final proofread done. Maybe there a few more steps involved in selling your product but that is outside the scope of this report. As you have written it you read it as it should be and you miss out on all of the small mistakes you’re trying to catch. we are concerned about you creating content. Complete your final edit. Scourfield P a g e | 25 . Maybe that’ll be my next product . That’s it…job done.-) Barry J. Or upload it. Or sell it.
There is free video editing software on your computer NOW.pdf format for easy sharing online.Business Bootstrapping Not Having the Money to Create a Product Well that’s what this Business Bootstrapping book is all about. Scourfield P a g e | 26 . This next section will show you these and where to get them from .) So what kind of free software is available? There is free document creation software that turns your writing directly into . what can you do with what you have now? There are so many free methods and free software out there to get you going that there really is no place for this excuse because there yours for the taking. There is free audio recording and editing software out there that lets you talk into your microphone and create an audio product. It comes down to resourcefulness. that lets you take any recording. put it onto the Barry J.
Barry J. There are free video cameras that most people have access to and are better than video cameras were only 5 years ago.Business Bootstrapping time line with images. your product.. Oh no. There is free auto responder services that mean you can start to build that list of prospects and buyers every one and his dog tells you that you need…and you do by the way and I’ll tell you later on.Voila. Scourfield P a g e | 27 . the format of your creation is all wrong for that… Never mind. and you can transition these with the words you are saying. There’s free software for that too.. Got audio mp3’s? Want to offer an audio book for iPods and iPhones? I’ll show you a neat piece of software for that too. there is a super duper conversion software that will convert any file you have and turn it into just about any file format that you want it to. Want to make a screen capture video tutorial showing you doing something? …Great.
So let’s begin.. maybe one.. YouTube has tutorials on almost everything. and countless other people have used the software. I have.Business Bootstrapping I wonder if you’re a bit sceptical at this point. but none of them are trial versions. Scourfield P a g e | 28 . And there is one of the best teaching resources available if you want to learn how to use some of the software. There is good documentation with most of them too. They are masters of sucking your time and productivity.. don't get distracted by the Ninja cat's that lurk on YouTube. Barry J. There may be upgrades to some of the software I show you.. downloaded and installed it. But beware. There’s no need to be..
Value is what you get” Warren Buffett Barry J. Scourfield P a g e | 29 .Business Bootstrapping “Price is what you pay.
Business Bootstrapping 2 100% Free Software and Free Tools Free Office Software All office software. free or paid for have a few basic programs that are shared between them all. Scourfield P a g e | 30 . whether basic. far from it Barry J. This does not mean by any stretch that they have less features available for you to use.
Scourfield P a g e | 31 . you can’t work on those specific documents.Business Bootstrapping . if you know you are going to need your files and you know you will be offline. chrome. One of them you have to install onto your computer. The downside is also true. backups of passwords. JV partner contact details. If you have no internet connection. download them to your computer to have them available. so I keep these ones online. The likes of a spreadsheet of URL’s I have used for back linking purposes. checking out web statistics etc… Barry J. The following free solutions have one massive difference which will ultimately push your decision on which one to choose. I use both solutions and there are specific web based things I do which I can update and file only when I am completing web based tasks..often times. they have many more. (Firefox. IE or Safari) The benefit of having your work hosted online is that you can access your files from anywhere so long as you have an internet connection.. and the other is web based and is accessed by your web browser. You can however.
Presentation Software This is where you can create a series of slides for your audience to view while you are giving a talk or presentation. You can do a lot more than just PDF your presentations though. eBooks. Word-processing The word processing program is for the creation of written articles. you can use Barry J. Copy and paste the articles into blog posts and upload to article directories and document sharing sites. upload the . Scourfield P a g e | 32 . novels and just about any other writing that you can think of.Business Bootstrapping These are generally files that I only need when I am online.doc files or PDF them. I go into more details about presentations a bit later on but once you create one. So take a look at what the following free software packages have to offer you for office solutions. reports.
You will find that the more you use spreadsheets.org Barry J. where you’ve uploaded content etc… Spreadsheets are good to use for many things especially tracking your tasks. Spreadsheet Software The more products you make and the more promotions you do. from products. Scourfield P a g e | 33 . These two pieces of software are as free for you to use as the air you breathe. but the real magic is in the use of certain distribution sites for free promotion and traffic back to your content. the more you will find you can use them for. websites. Open Office OpenOffice. images used.Business Bootstrapping other free tools to create more products. including videos. the more you’re going to need to keep a track of it all.
Scourfield P a g e | 34 . a database. I recommend playing around with the software to see what benefits each application can give you. A little bit of imagination and I'm sure you'll be creating content with the drawing application in no time As you can see on the image above you have the ability to create a text document. Barry J. the presentation.org also has database and drawing software in the package when you download and install.Business Bootstrapping OpenOffice. a spreadsheet and you can draw or create reviews all with this free piece of downloadable software… awesome.
The downside is also true.com Barry J. If you don't have an Internet connection.google. More info from site and how to access it: https://docs. The added benefit of this is that you can access them from anywhere so long as you have an internet connection.Business Bootstrapping Google Docs Having mostly the same tools but hosted online within Google Docs. you obviously can't access your documents. Scourfield P a g e | 35 .
Business Bootstrapping Free photo editing software Aviary One of my HOT picks has to be the next software.com/ You don’t have to install anything with aviary. Scourfield P a g e | 36 . There are tutorials for everything on the site.aviary. Great site design and beautiful user interface. Barry J. it is all web hosted and accessed through your web browser. http://www.
gimp. Scourfield P a g e | 37 . www. This software has been around for a while but is updated on a regular basis.org Barry J. this site alone has a range of free tools for you to use: Photo Editing Vector Editing Effects Editor Music Creator Audio Editor Image Markup Editor GIMP GIMP is the GNU Image Manipulation Program.Business Bootstrapping As you can see from the screenshot.
gimp.com) Barry J. There are loads of plug-ins that you can download too.gimpshop. If you’re used to working in the Photoshop environment. image composition and image authoring. It works on many operating systems for you to make covers for your products” Source: www. then there is a plug in available to make Gimp look just like Adobe Photoshop. plug ins are a series of steps someone has put together for a specific effect to make certain effects happen on your images without you doing all the hard work. www.com (image: www.org There are loads of tutorials here going from the basic user to the more advanced features. Scourfield P a g e | 38 .softpedia.Business Bootstrapping “It [Gimp] is a freely distributed piece of software for such tasks as photo retouching.
Scourfield P a g e | 39 . I have only just started playing around with it and my first impressions of it are very good.com is a photo editing site and seems to be the new kid on the block.pixlr. Very Adobe Photoshop looking in the user interface with all the tools on the left-hand side.Business Bootstrapping PixlR www. Barry J.
especially if you have used an image editing program before Paint.net This is definitely an upgrade to the basic paint program you get on your PC.com as it is the most intuitive to use. Out of all the software I have recommended www.NET is free image and photo editing software.pixlr. It features an intuitive and Barry J.Business Bootstrapping You can upload very large images for you to edit and the program allows you to work with layers. From the site: Paint. Scourfield P a g e | 40 .
This is for windows XP and Windows 7 only. special effects. Sorry.NET http://download. tutorials. unlimited undo. you are advised to try some or all of them and work out which one best suit your needs or ones that you can work with. In the next section we go into a selection of free photo resources that can use for any or all of your projects.cnet. and a wide variety of useful and powerful tools.html#ixzz1afmlEWqx As with all the software and tool options in Business Bootstrapping. Read more and download it go to: Paint. An active and growing online community provides friendly help. Mac and Linux users. Scourfield P a g e | 41 .Business Bootstrapping innovative user interface with support for layers. Let's go… Barry J.com/Paint-NET/30002192_4-10338146. and plug-ins.
others are free. Barry J.Business Bootstrapping Free Photo Resources There are many times when you need a photo to just make your product zing. Scourfield P a g e | 42 . since I first got online and made my first website up. or even for the cover of a product or a visual for your blog post. Some resources are royalty free. This is the only site I have found that manages to search through Dreamstime.com free images database. Check out some of the following websites that offer free images but make sure to check out the usage agreements and copyright attribution before using any images. period. which means you still pay a usage fee. A great resource I have been using for MANY years.
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Here are some other resources for free images. www.morguefile.com/
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The imagebase creator has made a site that has all the images there full rights for free. The following statement was taken from the Copyright information page directly on the site:
What does "free to use" actually mean?
It means you can use the images for whatever you want, personal, commercial or non-profit use for free.
There's a good selection of images for you to use in your headers, banners, blog posts or book covers and there is a growing collection of PowerPoint templates which will help you when you come to creating screen cast videos or documents for file sharing websites.
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.Business Bootstrapping Here is another one with some stunning images and photo’s on. If it is. www. Very much worth doing for use of perfect image don’t you think? If you are still searching for the perfect image and are not having any luck. check the attribution required..FlickR. you could try a Barry J. Scourfield P a g e | 46 . you can also create a contributors page at the end of your book or slideshow. You may still be able to use them as long as you name the photographer and possible a link. It may require you to put a credit to the creator when you use the image.com The caveat with FlickR is to really check to see if the images are covered under the creative commons license.
Then search for your keywords as normal. Just remember that Google is not the image owner they're just making it easy for you to search.Business Bootstrapping Google Advanced Image Search. The ability to search for keywords. related keywords and licenses is very useful. because the user interface for searching a lot of images at one time is very easy. Barry J. you have to go to the advanced image search on the Google images page and then make sure that you check the commercial use or modification license of each image you want to use. Scourfield P a g e | 47 . On that note. Especially on Google.
Business Bootstrapping Free Public Domain Vector Graphics These are more commonly known as Clipart. You can also use your presentation software to deconstruct a vector graphic. right click on the clipart image.pdclipart.org www. www. Scourfield P a g e | 48 .org Barry J. not too good at the moment. Click to ungroup the individual elements and then delete all but the crown that you want to keep. you wanted a picture of a crown and all you can find is a king wearing a crown.openclipart. but you can take the crown off the king and have a unique(ish) image of the Crown. For example. In your presentation software. Use these with caution as they are feely available and everyone and there dog may be using. but they do include stock photo’s for you to use and they aren’t that bad.
flickR screen grab software can be used in some creative ways. then I would be sourcing relevant photos and graphics for that kind of book. this really does pretty:fy your products without hours of searching for the right kind of image you need. you just have to think about it and experiment with it. (PC only though) http://phpspot. mainly down to it all being software and online tools based.Business Bootstrapping Free Screen Grab Tools If you can’t find the right image.net/php/flickr/ Barry J. The following is a simple piece of software that can take a screenshot of anything on the screen and has the ability for you to download it into a folder on your computer. consider a screen capture of the webpage you are referring to. For this book. Scourfield P a g e | 49 . the images I am using are going to be the main source of imagery. If I was writing a book about fairy tales.
Or you can download and save it to your computer. Awesome screenshot is a screen capture tool and you can add annotations to it too. the whole visible page or the complete web page… This is an add-on to some of the most common web browsers. It’s your Barry J. Currently the plug in works in the Firefox.Business Bootstrapping You can also upload your chosen image to your flickR account. This means you can highlight what you want to there and then and you don’t have to go into a separate photo editing utility. Scourfield P a g e | 50 . With the Awesome Screenshot installed you can take a photo of a certain part of the screen. Google Chrome and the Safari web browsers.
com/jing/ I didn't intentionally leave the best till last because the other tools are simply awesome. Jing is also a tool to capture a video of you doing something on your computer screen. Scourfield P a g e | 51 . I talk about Jing in this section only a tiny bit.awesomescreenshot. but now that you can get Safari for windows. However. www.Business Bootstrapping choice which one to use.com The Jing Project http://www. when you learn what else Jing can do you may just have this tool installed on your computer. I have it installed and use all 3. Barry J.techsmith. but I do go into detail a little bit more later on because it is not only a tool to capture an image from your computer screen.
which says on it. you now have the image onto your clipboard. something like a drop-down list when you hover over a menu bar. Hit the button on your keyboard. This can prove very frustrating because most screenshot software will freeze the screen so you can take the image thus not allowing you to hover over the menu which you want to take a screenshot of. Go to the webpage you want to take an image of and hover over the element you wish to be shown. Then you can crop it to your heart’s content.Business Bootstrapping Jing is available for Windows and Apple Mac platforms Simple screenshot Sometimes you need to take a screenshot of an element on a webpage. Barry J. Scourfield P a g e | 52 . All you have to do is go and open up one of the free photo editors that were discussed earlier. Here's an easy fix. create a new canvas and paste your screenshot onto it. Print screen (Print Scrn).
Barry J. Linux and Mac systems The software itself is very intuitive and easy to use and there are plenty of videos on how to use it over at YouTube.Business Bootstrapping Free Audio Recording and Editing Software Audacity (PC) Audacity comes with the ability to install the lame plug in which allows you to export your audio file in mp3 format. This makes it very easy for the end user to load it into iTunes or their mp3 player of choice with no extra effort on their part. There are a few others out there but the Audacity software is best of breed and is supported. Scourfield P a g e | 53 . Audacity is available for PC. which is great for a free piece of software.
net/ Barry J. If you are going to buy a microphone you will be able to use it for your videos as well and I wholeheartedly recommend a USB microphone over analogue.sourceforge.Business Bootstrapping The only piece of hardware you need to work with audacity is a microphone and I think it goes without saying the better the microphone the better sound quality you will get. If you have a headset already then just use this one until your business has started making profits for you to reinvest in your business http://audacity. Scourfield P a g e | 54 . The sound will be much crisper and you will minimise a lot of the static noises you get with cheap analogue microphones.
Scourfield P a g e | 55 . In a way it does fit in with the business bootstrapping book as it is free with most Apple Macs. then don't rush out and buy it yet because you can use the audacity software as we talked about earlier. But it does cost money. However. you most definitely have the added functionality of what Garage Band can do for you.Business Bootstrapping Garage band (Mac) Garage Band software is pre-installed on most of the new Apple Macs. The biggest added bonus is that you can easily create a podcast and get it all set up for distribution on iTunes. Barry J. If your Mac does come preloaded with the iLife software bundle. Fast In the same way as audacity. if your Mac doesn't have Garage Band. you can record your voice and save/export as an mp3 file so you can simply upload or burn it to a disc.
http://telekast. The home page of TeleKast is here. I have to rate it up there with some of the best tools I use.net/projects/telekast/ Barry J. just like they do in the big news studios. TeleKast This is a windows only based software. This one piece of software can have your audio files.net/ and here is the download page http://sourceforge. mp3’s and podcasts coming across as super professional.sourceforge. Scourfield P a g e | 56 . You can also use it for filming a piece to camera. You will be able to create much better products using a Teleprompter to help you keep tempo and avoid all of the “um’s and Arr’s”.Business Bootstrapping Free Teleprompter Although this software does not directly create your products.
skype. This includes both computer to computer and computer to phone. I use this mainly to record phone calls and interviews with clients. The MP3 recorder will record any phone calls made or received through Skype. You can download Skype from here which is also free computer to computer: http://www.Business Bootstrapping Free Phone Call Recording.com Barry J. MP3 Skype Recorder http://voipcallrecording. Scourfield P a g e | 57 .com/ I think it goes without saying that you need to have Skype installed for this recorder to work but once it's installed it will be in the background awaiting your phone calls and record them when they start.
freeconferencecall. If you need more people on the call than two that Skype offers you then you can sign up to a conferencing website where you can have a lot more people on the call. Barry J.com It does what it says on the tin . Free Conference Call http://www. Scourfield P a g e | 58 .) It operates in many countries and the only charges payable are your local phone charges.Business Bootstrapping Free Conference Calls. All I can say with this one is going to the website and see if it’s a fit for your business.
Scourfield P a g e | 59 .freeconferencecall.com also has brought out a range of other services. Barry J. Depending on where you access their website will determine what services you are offered.Business Bootstrapping The company that offers http://www. If you click the “USA” flag button you will have the most options to avail from their services. The make also fit with your business.
I usually go over the time so I find that going for 5 minutes tends to go on too long. Barry J. Photo: Gary Tamin If you have a smart-phone. You should be able to find a really professional one for less than $2. Scourfield P a g e | 60 .Business Bootstrapping Free Cell / Mobile Phones Most mobile phones have the ability to turn into an audio recorder. But. Create your sound track and send it to your email or download it to your computer for you to then further edit and package it with your products. then the ability to buy an app for enhanced audio recording is well worth it. most have the ability to record a memo up to about 5 minutes in length. the software is usually preinstalled so in most of them you can record your voice.99. even if you have a dumb-phone. If you aim for 3 minutes you should be fine. All you have to do here is break up what you want to say into small sections and talk about the subject.
You can create some good effects playing around with the titles. credits and captions. You don't even have to use video because you have loads of options for images through the resources we spoke about earlier. You can add music to your video either in the background or as the prominent audio. Play around with the transitions. Here are some of the things you can do in Movie Maker: Add videos and photos. Scourfield P a g e | 61 .Business Bootstrapping Free Video Editing Software Windows Movie Maker (PC) You can use Windows Live Movie Maker to make your videos and photos into great-looking movies so you can share your business message to the world. In previous Barry J. pans and zoom effects.
Either do a Google search for Windows Movie Maker or download at the following address for Windows 7 & Vista: http://explore. Facebook or use it on some of your sales pages. Scourfield P a g e | 62 . There are quite a lot of different file formats. In the new version I don't seem to be able to find a record narration button.com/windows-live-movie-maker Barry J. You can export your videos into depending what you want to do with them. This allows you to publish your movie on various platforms such as YouTube. This is definitely a program you have to play around with. But if you already have your video and want ad music to it. then this is such an easy program to use you’ll love it. but I'm sure if you had Windows Movie Maker on one side of the screen and audacity and on the other side you could make your soundtrack with your narration quite easily.live.Business Bootstrapping versions of Windows movie maker you could record a soundtrack whilst watching the video. but you can't download it any more. I still prefer an older version Of Windows Movie Maker.
There are some nice add-ons to this program like templates to use and the titles and credits are really slick and smooth. but Macs have had iMovie pre-installed for the last eight or so years. If your Mac does not have iMovie you have to buy it.Business Bootstrapping iMovie (Mac) iMovie is free with all new Apple Macs and is comparable to Windows movie maker. Barry J. So there you have it Windows movie maker for PC users and iMovie for Mac users. as you would really expect with Apple Macs. For most jobs the format you need will be included. Both software options will allow you to quickly edit your video and add music titles and transitions and then export that video in various formats. So technically it is not 100% free. Scourfield P a g e | 63 .
com As a free user you can create up to a 30 second video slide show from images you upload to the site and the process is quite simple.... re-edit as many times as you like. add or choose your music. They do have quite a good selection of audio tracks you can use in a bunch of different genres. You can upgrade to the pro. Barry J. Very expensive though.add photos to upload. make money using all of the free tools first.animoto. but again.. or the commercial plans. So only pay with profits. There is a logo at the end of the video. You can remix.Business Bootstrapping Free Video Slideshow Creation Software Animoto www. Scourfield P a g e | 64 . You can also specify a target URL at the end of the video clip for the viewer to click onto and go directly to the site of your choice. but that’s not a problem for free. hit create.
com In the same way you upload your photos and videos and you can have an automatic slideshow created for you. but the output videos are a very much different look than Animoto or any of the other services highlighted here. Scourfield P a g e | 65 . for a one-time fee or you can pay for the yearly subscription which Barry J.Business Bootstrapping This will not only give you an idea of the tools you can use but it will also give you a much better understanding of which tools you wish to pay for. Stupeflix http://studio. either by a high quality/high resolution of your video. You do have the option to upgrade your account. Again. you can remix. re-edit as many times as you like.stupeflix. And you have a couple of options.
which is branded with their sites logo but here's them a go and see what you think. With Extranormal you choose a cartoon character or two. Again. there is the free version. Extranormal http://www. Scourfield P a g e | 66 . a background and all you have to do after that is type in the text you want the cartoon characters to say. The first thing you see on the site "IF YOU CAN TYPE.com Extranormal is a lot different from the other two slideshow creators that we have just mentioned. There are upgrade options for businesses and education uses and you can contact Barry J.xtranormal. YOU CAN MAKE MOVIES!" And are really is that simple.Business Bootstrapping is less than 50 bucks.
clipgenerator.com A really. and you don't need to register or sign up to get started. Scourfield P a g e | 67 . but at the moment all you get is an advertisement from them when they e-mail you your video. really easy to use site. Barry J. You simply put in your name and e-mail when the video has been created and you have watched it to see if you like it and they will send it to you.Business Bootstrapping them for more details. which at the time of writing is free to use. Clipgenerator http://www. I suggest checking it out before they make it a pay to use service. The user interface is much simpler to use than some of the other sites.
your Mac. You can access your videos and play them online. your iPhone etc… You will also have the option of the social sharing capabilities and get your video seen by a lot more people by uploading it to the likes of Facebook.com Here is place to store all of your videos online. via a web browser on any computing machine that you have. keeping your videos easily accessible and accessible. like your PC.com or Twitter. Scourfield P a g e | 68 .pixorial. Free Online Storage Space Pixorial http://www.com Barry J.Business Bootstrapping What a small price to pay for such an awesome free service.
For their free service Dropbox gives you 2 GB of space for you to store anything you like. and watch them online. which is nice…? Dropbox http://www. 2 gigabytes of free memory which you can synchronise between all of your devices and smart phones. Documents they will host include: images videos PDFs documents Barry J.Business Bootstrapping On their basic plan. Scourfield P a g e | 69 .com On one hand you have Pixoral that will host your videos and play them back for you whenever you want to watch them and then you have Dropbox. which can is a hosted hard drive.dropbox. Pixorial gives you 1 GB of free space to use as somewhere to houses your videos. WOW.
The free version is very intuitive to use straight away after you have installed the software. You can create a video from any on screen activities you wish.techsmith. well here we are to talk about it in the capacity of a video screen capture tool.com/jing/ We briefly had a look at Jing. from: software tutorials software reviews Barry J. Free Video Screen Capture Software The Jing Project http://www.Business Bootstrapping Viewing them on your devices will depend on the file type you have saved them in and you will need the right software to work on them on a separate device. a little earlier on when we were talking about screen grabbing software. Scourfield P a g e | 70 .
com straight away after you have recorded it. see the graphic below. Scourfield P a g e | 71 . Barry J.com and Twitter. If you are creating a larger course to sell.Business Bootstrapping website reviews giving a presentation with narration creating a slideshow The great thing about Jing is that it is very easy to use and you can upload your videos to sites like YouTube. Both the Jing basic free version and the pro version are limited to 5 min of screen recording. just make sure you break your teaching sessions into fiveminute chunks. Facebook.com.
it works right out of your browser. Not such a hardship really if you think about. Scourfield P a g e | 72 .Business Bootstrapping You can also see by the pro options that the free version will have branding at the end. Barry J.screenr. It does allow you. But.com ScreenR is a slightly different service to Jing.com hosts your videos too so you can share them straight away to your adoring fans. So use the free version and if it is just right for you then upgrade as I am sure $15 a year is great value for an on screen recording service such as this. it is also still limited to 5 minutes. to record your screen and anything that you do on your screen. www. the massive difference here is that you have absolutely nothing to install.screenr. ScreenR www. in the same way.
including presentation templates and loads of free graphics for you to use. Scourfield P a g e | 73 .Business Bootstrapping This screenr recording tool comes from the http://community.articulate.camstudio.org comes to the rescue. Camstudio.com/ site and if you register with that site. They give you a lot of free resources to help you designing and delivering your videos.org Need more than 5 min video time? Still don't have the money to buy the awesome top of the range software? No worries! www. Barry J.
Camstudio also allow you to use it for all of your commercial projects. Whether that is for yourself and uploading your content to sell or promote your products.Camstudio. It's a very easy install and it is available for the PC. This is the software I started using five odd years ago and it has allowed me to create a boat load of videos to sell to my customers and to upload everywhere as promotional material. way before any of the other options were available to me. any affiliate promotional material you may make or even any videos you make for off-line businesses. Barry J. and there are no time limits on how long you record your videos for. Scourfield P a g e | 74 .org is that it is updated on a regular basis and it has a large community that tries to make the software better for all users. The great thing about www. The recorder itself is a little bit basic and you will need another program like we discussed earlier for editing but it does exactly what it says on the tin.Business Bootstrapping You can download this screen recorder absolutely free.
and there 20x better quality than a web cam is. A video camera like this only six years ago would have cost over $6000 (–ish) Most phones now have the video function available. most homes have a cream (magnolia) wall or a white door somewhere. Barry J. This helps the end users viewing experience. not only the smart phones. The one on your cell phone is the one I’m on about. You also have the phone on you most. Scourfield P a g e | 75 . Neutral Backgrounds works best if you don’t have a great natural backdrop. the video on that thing is wonderful. Basic Tips for Filming: Make sure you are in a light room.Business Bootstrapping Free? Piece to Video Camera Do you have a video camera on you right now? I bet you do. natural window light is best so you don’t have a harsh colour cast. or at least you could get your hands on one pretty quick. I have the iPhone 4 and OMG. Set your phone up to be free standing (securely) or use a clamp type tripod for increased stability. It’s also a lot more portable so you can go to favorable locations. if not all of the time anyway so why not use it.
Your mind works more like the roots of a tree from one central idea. which means you don't think in lists. Barry J.Business Bootstrapping Free Mind Mapping Software Once you get your brain into a mode of coming up with ideas for the kind of content you want to create. Scourfield P a g e | 76 .org/wiki/Mind_map Here is an example of a hand drawn mind map. If you wish to learn more in-depth knowledge about mind maps please check out en.wikipedia. your mind starts to create ideas 24/7. There are some really great tools for collating all of that mind stuff and research you have collected in to some kind of order. Your brain works in a non-linear way.
Barry J. So go and check some of these mind mapping tools.Business Bootstrapping Some of the online mind maps and downloadable mind Mapping software are brilliant and it won't take you long to work out how to use them. All you have to do is be creative. you can make a video screen cast of it and talk over it as you expand the nodes to reveal more of your ideas and insights. Insert the . But.jpg. don't forget the link to your website that is selling your product. you can upload it to photo sharing websites. there are a few other options. Once you start. Once you have brainstormed and written down your mind map. If you export it in PDF. Scourfield P a g e | 77 . you have all of the range of document sharing sites you can upload it to or have it as a bonus to your main product. You can use for the mind Mapping software. Use your mind map is a master table of contents for your next book. Then share it on document on sharing sites. You export your basic mind map in . it won't take you long to get your full idea expanded onto the canvas which you can then take into another program to flesh out for your product.png or.jpg into Open Office or Google Docs and save it as a document.png or.
com MindMeister is a hosted online tool and it has an iPhone and Android app which is linked to your account so you can make. I do find MindMeister very handy when I'm out and about and I get a sudden urge to get an idea out of my head.mindmeister. you can use it on the PC. you can download it in MindMiester format and that allows you to re-upload it for you to keep on working on it another time. or edit your mind maps on the go.Business Bootstrapping Mindmiester http://www. I have a basic account and here's what I do. a Mac and Linux systems as long as you have a web browser. You are allowed to create six mind maps with a free “basic” account. However. Scourfield P a g e | 78 . If you have not finished with the current mind map. One of the benefits of upgrading is that you get more than six mind maps and you have more export features available to you. This also means that is. Barry J.
There are multiple image formats you can export to and HTML as a text option.xmind. you can then copy and paste it into your word processor to create your books etc. however I find that the export options very limited. Xmind http://www.Business Bootstrapping You can also export your mind map in a “document outline” which makes it easy enough to flesh out your ideas and create into your new book or report. This is a really great tool and you can do a lot with it. and of course you get a lot more with the pro version but the free version is good and allows you to make very good mind maps. If you want to create simple mind maps and export them as images for product extras or marketing tools. Scourfield P a g e | 79 . If you want to upgrade there are various options for you but I would recommend trying the other software first Barry J. then this is an awesome product.net/ also has a free version and a pro version.
Scourfield P a g e | 80 . There is a large community following the free mind software and a great forum to get answers to any of your questions regarding the software to find out more information and download it.net/wiki/index. It's 100% free and really does have quite a lot of graphics you can use to make it pretty or to make elements that are important very easy to see.php/M ain_Page Barry J.sourceforge.Business Bootstrapping Freemind If you just want mind map software which is easy-to-use and very intuitive then Free Mind is for you. go to: http://freemind.
Business Bootstrapping “It's not enough to know. one should also use. one should also act” Johann Wolfgang von Goethe Barry J. it's not enough to want. Scourfield P a g e | 81 .
Having said that. try all of them. it’s always wise to review the data from various different sources so that you get a clearer picture of the actual search numbers involved and the specific keywords for you to target. No one piece of software is perfect for this job because there is so much data involved. Check out the selection of keyword tool available and find which one is suits your business better. So it goes without saying that they have access to the Barry J. use the tools that you have available to know what your niche wants.google. Try some of them. Google Keyword Tool https://adwords.com/select/KeywordToolExter nal Here we have Google. Scourfield P a g e | 82 . and see what works best for your needs. the biggest name in the search engine game.Business Bootstrapping Free keyword research tools Don’t merely just guess what your niche wants.
but I can't see this continuing for much longer. Microsoft Ad Centre www.com The Microsoft ad Centre is getting a lot more traction in the last year or since they teamed up with yahoo.Business Bootstrapping most amounts of data.com.adcenter. Whether they share all of their data with the general public is another matter entirely. The Microsoft ad Centre gathers different data from different sources so it is doubly important to use various keyword tools in your research. Scourfield P a g e | 83 . Barry J.microsoft. So and at the moment the cost the cost per click of advertising is still quite low.
seobook. not just a great keyword research tool. but search engine optimisation as well. Scourfield P a g e | 84 . Make sure to have a look at the Firefox extensions they have available for more SEO and data gathering for your research. All you have to do is sign up and have a good look around the site to see if there is anything else there of use to you.com/keyword-tools/seobook/ Aaron Wall is an SEO genius and is a really big name in the Search Engine Optimisation world. There is also a lot of very good tutorials that will help you get to grips with various aspects of Internet marketing not just with your keyword research. hence the name of the website. His site offers a variety of great tools for you to use. Barry J.Business Bootstrapping SEO Book http://tools.
com/keywordquestions This is a free tool from the Wordtracker suite of tools and you have a couple of uses if you don’t register. Barry J. you have around 50 uses a day to experiment with the tool and find some great questions your niche is asking. Once registered.Business Bootstrapping Wordtracker Questions https://freekeywords.wordtracker. Scourfield P a g e | 85 . you may find one you can answer… …and there you have your idea for your next information product or project.
the free keyword tools will be more than adequate. This is a great tool to use and the extended features of the software will benefit you no end in Barry J. at the time of going to press and the free version still lets you have the keyword tool available. Scourfield P a g e | 86 .Business Bootstrapping Again. Until you are earning. Wordtracker also has a very good keyword tool but it can be quite pricey. Isn't it great how some of these tools just make it so easy for us to get the information we can profit from. all you have to do is find a list of the most asked questions in a chosen niche and you may be able to create your next product from these questions.marketsamurai. Market Samurai http://www.com This is the best dedicated keyword tool for me.
com set of tools really nicely. As I said in this book more than a number of times make your profits first before you go ahead and buy any of the extra features in any of the products. Market Samurai complements the SEObook. Scourfield P a g e | 87 . The more information you can gather in the research phase of your new product will have the added effect of streamlining your new product that matches a need in the market.Business Bootstrapping your business. Keyword research is one of those subject areas where you have data from multiple sources will benefit you in your research phase of your product development. Barry J.
google. But. But it is a way for them to avoid the unscrupulous sellers that are all over the Internet. Google gives Adwords users additional benefits for processing credit cards. The checkout feature is free to use and implement and you only pay a per transaction fee.html has been around since approximately 2009.Business Bootstrapping Free To Use Payment Processors Google Checkout https://checkout.com/seller/what. Scourfield P a g e | 88 . The Google checkout system pays your money directly into a bank account that you have selected. This allows you to accept any major credit card or debit cards from your website directly. It doesn't take long for this to left. Barry J. when you first open your Google checkout account there is a suspended 10 day wait for the management your account. You have to play by their rules. So make sure you read their terms and conditions fully and understand what they expect of you and the payment you receive.
Barry J.Business Bootstrapping PayPal www.com offers a wide variety of methods for you to get paid. a lot of their servers are still free to use and you only pay transaction charges. This in effect allows the customer to buy the product while still on your sales page or whilst they are playing the game and don't have to leave it. PayPal have just introduced a micro-payments system. Scourfield P a g e | 89 .paypal. which can be used for smaller payments and in app use without the customer going to a dedicated payment page. Once you are paid the money goes into your PayPal account where you can access it to pay for goods and services or you can transfer it to your bank Choice. I would recommend you sign up for the business side of PayPal. If you're selling a one-off product you can create a one off button that has "buy now" on it for the price you want to sell your goods.
which means no more payments. Ultimately no more customers can buy your products from your websites and sales pages with the button you have made for payment… Doh! Barry J. you can’t accept any more money. So keep your account in good standing because they will have no hesitation to freeze your account and except no more business. you might just want to have a look at this too. the last thing we want is for your account to be banned because you have done something against the terms and conditions. Scourfield P a g e | 90 . This is doubly disastrous because if they freeze your account. As I mentioned with Google checkout.Business Bootstrapping This is a relatively new area of PayPal and I am currently investigating various uses for it and what the benefits could be for my business. The worst-case scenario for you is for them to hold onto your money for an indefinite period of time. If I may suggest. make sure you read all the rules involved in using them as your payment processor.
Your list is an asset for your business and you should treat it as such. Scourfield P a g e | 91 . Please bear in mind that some of the free services do not allow you to export your list to another service provider. The following three tools are amazing resources for you to get your list buildings effort off to a great start… But this would be one of the services I would turn to a good paid service as soon as possible. You can e-mail them other product offers that you have or even products and services from third parties where you gain an affiliate commission. Bear in mind that you can also have a list of potential leads who may buy your products in the future and these lists are also very valuable.Business Bootstrapping Free Auto Responder Services Every guru and his dog continuously tell you that “now is the time for you to build your list”. you have an asset. And they absolutely 100% correct. what you have to realise is that when you have a list of your own customers. Barry J.
Scourfield P a g e | 92 .com He has made it that Listwire is always free and that you can have unlimited list numbers and unlimited follow-ups and broadcasts. This is a free service and does have extensive branding and subsequent e-mail offerings but that's a small price to pay for such a great service to be free.listwire.Business Bootstrapping Listwire This is a service that is 100% free run by renowned Internet marketer Gary Ambrose. Barry J. There are some very nifty tools you can use within ListWire and is definitely a service you want to take advantage of and play around with what's on offer to see the amazing benefits of using this free list building service. http://www.
and send effective email marketing campaigns. and email marketing system that makes it easy to create. Scourfield P a g e | 93 .Business Bootstrapping As bootstrapping is our main goal and saving money at the start of our information product business is the name of the game. List Wire: From the Listwire site List Wire was designed with one goal in mind make effective email marketing simple. This is a great way to start building your list. Barry J. With that goal in mind we've built a full-featured prospect management.
Business Bootstrapping Get Response Here’s the link to grab a free account: http://www.com/create_free_accoun t1.getresponse.html Barry J. Scourfield P a g e | 94 .
To have a list of 400 “buyers” is a heck of a lot more valuable than having 2000 freebie seekers Barry J. But if you only had 400 people on your list you can e-mail them every day for 30 days. I want to remind you what this book is about and now is a great time to do it .Business Bootstrapping Mailchimp http://mailchimp. This means that you will only have "buyers" on your list.com is another service where you can build your list…for free.You are looking at creating a product to sell. This means that if you have a full 2000 people on your list. You can e-mail them six times. Mail chimp offers you the ability to build your list of up to 2000 people and lets you can send e-mail to your list a total of 12. Scourfield P a g e | 95 .000 times per month.
Business Bootstrapping that may never end up buying your products or services anyway. Barry J. Having and auto responder that does not allow you to create and schedule automated messages to your list is not great but when your business grows and you have money to spend. The free option with Mailchimp doesn’t let you create a series of follow-up messages that you can deliver at predetermined times to every subscriber. then you can upgrade to some of their other services. Scourfield P a g e | 96 .
Listwire does have a lot of advantages and also some tools you can do some extra special tactics with. However. Barry J.e. but is heavily branded.Business Bootstrapping Upgrading your service with Mailchimp will also allow you to remove their branding on the e-mails that you send out. I would definitely check out both options if I had to start again. There are many more auto-responder services out there (i. Scourfield P a g e | 97 . building your business a list of customers is definitely worth the time and effort you put into it. To that end. This service is definitely worth a look. Listwire doesn't have many limitations at all on the services you can offer. Mailchimp was the only free option I had when I started list building and I worked around the limitations. Aweber) that you should investigate when you are ready to delve into paid services.
Free File Format Converters There are many times, especially when using some of the free tools and services mentioned in this book, that have an output slightly different to the one that you can use for selling your products and services. Other times you just want to offer your customer something extra to make your product “Wow” them. Using a combination of all three software’s listed next, will give you some ideas of some of the extras you can give your customers. Handbrake
http://handbrake.fr/ is a nice little program that allows you to convert your video files into a format that will play online and a multitude of other devices. Barry J. Scourfield
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You are able to change some of the settings to get optimum video playback for the medium you need it for, including webpages and smaller mobile devices. You can also change the size of your videos for playback and it has recently added apple TV support. You will have your sales videos playable on any Apple device, and with the World Wide Web going mobile this has got to be an advantage for you. You can also upload them directly into your blogs without having to upload them to YouTube first and have the YouTube branding. This is especially useful if it is your sales page videos because you don't want the potential customer to click on the video and go away from your message and ultimately not getting to your “buy” button. The handbrake software is available for the windows, Linux and the Mac, plus various other operating systems.
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http://www.erightsoft.com/SUPER.html This amazing piece of software that allows you to do just about anything you want when it comes to modifying different files. It allows you to input just about every file type there is and turn into any other file type you want to. This is very valuable to have in your arsenal of tools. If you get a request from a customer regarding a specific file type you can do it for them. As an added bonus for you, it will even play those audio and video files you can't get to play anywhere else.
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Barry J. which is very annoying.com/get/ipodaudiobook This nifty converter will convert MP3 files to audio book files. Scourfield P a g e | 101 . going for a walk or doing fitness.Business Bootstrapping MP3 to iPod Audio Book Converter http://www. help your customers and offer this. You can even turn all of your MP3s into one audio book file. I listen to different audio trainings when I am doing different activities so I tend to go jumping over to other books and I regularly lose my place.snapfiles. This is very useful if your customer is a power learner. I convert any audios I get into an audio book file and put it on my iPod which I listen to whilst I am driving around. This means you can offer your customers and audio book for their Apple device because the benefit of having an audio book on your iPod is that you can speed up the written word by up to one third and it bookmarks your place when you come back to the same book.
org as your blogging platform due to the amount of support. and only when you are creating some kind of Barry J.0 publishing platforms for you to use free of charge. There is also a bunch of blogging software that is free but you do have to pay for web hosting and web address (domain name). we are going to be concentrating on the free blogging platforms you can sign up to and start posting your content ASAP. Scourfield P a g e | 102 . The reason I recommend WordPress as your blogging platform is the amount of plug-ins from third party developers.Business Bootstrapping Free Blogging Software There are a myriad of free to use blogging platforms and web 2. the updates it gets and the community that surrounds WordPress is great. This turns your site into a supercharged blogging platform. If you do have your own hosting and domain name. Then I would definitely recommend WordPress. With that being said.
com www. from your Google Adwords advertising or from various affiliate commissions.com www. see which ones you like and if you don't like any there is about 200 other ones to try.Business Bootstrapping income from either selling your own product.Blogger.com Barry J. Blogging Platforms www. Enjoy.LiveJournal.blogster.Xanga.com www.Tumblr.com www.WordPress.com www. So go ahead and check out some of the following blog platforms. Scourfield P a g e | 103 .
go2web20. Check out the list. see which ones you like and go for it.squidoo.0 properties.0 and content sites listed above are sites where you can upload your content to and earn money through revenue share. Head on over to http://www.Kontera.com www.com The web 2. Barry J.com www.0 and Sites www. If you need any more sites like the ones listed here.net/ for a massive list of web 2. Make sure you link back to your sales pages.wikihow.0 sites and filling in your profile information. Scourfield P a g e | 104 . You can even get high PR back links from signing up to different web2.hubpages.com www.Business Bootstrapping Web 2.
(with practice). Then we have the updated version of the last two. Scourfield P a g e | 105 . The following software is out of the same stable of development: The first one is NVU and the second one is an NVU derivative called KompoZer. You can watch the video’s from the sites or YouTube and you’ll be up and running in no time. Barry J. Blue Griffon is fully updated and conforms to the newest of web standards including HTML5 and CSS. WYSIWYG stands for What You See Is What You Get.Business Bootstrapping Free Website and HTML Editing Software HTML is short for Hypertext Mark Up Language and is the language of the web. is as easy and self-intuitive as word processing a document. with this type of website editing tool. you will most likely need basic HTML. They are both free to download and try and use. so if one doesn't suit you the other may do. If you want to put a link or an image in to your content.
http://net2.com/nvu/ Both NVU and KompoZer are compatible with windows, Mac and Linux. One of the great reasons to go for an open source software like this one is the community the rallies round behind it. If you want to know how to use the NVU WYSIWYG editor, then a simple search on YouTube.com brings you over 3500 results. Time to get learning
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If you are having any difficulty with NVU, KompoZer is an unofficial, fix of some of the issues from previous versions of NVU.
Form the Site: Easy Web Authoring! KompoZer is a complete web authoring system that combines web file management and easy-to-use WYSIWYG web page editing. KompoZer is designed to be extremely easy to use, making it ideal for non-technical computer users who want to create an attractive, professional-looking web site without needing to know HTML or web coding.
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http://bluegriffon.org/ is built on the same basic framework as both NVU and KompoZer but… It is fully updates for 2011, out of all three; this is the copy you want to work with. It is using Gecko, which is the rendering engine of Firefox which really does mean “WYSIWYG”. It is fully updated and is the stable version is free to download and is available on Windows, Mac OS X and Linux. Barry J. Scourfield
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Italian. Korean. Advanced users can always use the Source View to hard-code their page. French. German. Because Gecko lives inside Blue Griffon. Hebrew. Finnish. Czech. Dutch. Spanish. Simplified Chinese. Polish. Slovenian. Blue Griffon is available in: English. Japanese. Scourfield P a g e | 109 . the document you edit will look exactly the same in Firefox 4.Business Bootstrapping Blue Griffon is an intuitive application that provides Web authors (beginners or more advanced) with a simple User Interface allowing to create attractive Web sites without requiring extensive technical knowledge about Web Standards. Swedish and Traditional Chinese DO you know of any other free software that has nightly builds and supports this many languages? Barry J.
mozdev. Barry J. This is where an FTP client comes in. Scourfield P a g e | 110 .org/ http://filezilla-project. http://fireftp. I opt for filezilla. you will need to transfer all of your files to your web hosting company so that the website actually shows up when someone clicks on your links. Both of the recommended software work the same and they are just drag and drop. It is basically a screen of two halves. one being your computer. the other being your website.org/ Both are updated regularly so really it’s up to you which one you like best.Business Bootstrapping File Transfer Protocol Once you have your web pages and sales pages just the way you want them.
http://bz9. “Stop wasting money on graphic design and expensive software” This free graphic creator gives you four options to help you with your sales pages. and save it onto your computer.com/salespage_graphic_creator Barry J. You simply use a screen capture tool. Scourfield P a g e | 111 . then this tool helps us immensely. Once you have created them. remembering that were bootstrapping all the way. mentioned earlier.Business Bootstrapping Free Sales Letter Tools The headline above says it all really.
Barry J. Scourfield P a g e | 112 . As long as your offer is great and you have a brilliant guarantee.Business Bootstrapping The “Belcher button” has been tested to an inch of its life by Perry Belcher as to be the highest converting “add to cart button”. I'm sure you'll sell your products.
Scourfield P a g e | 113 .com The cover below was made in about 5 minutes. Barry J. I think that would do just the job. and if you wanted a graphic good enough for you to highlight your product so you can sell it.myecovermaker.Business Bootstrapping Free E-Book Cover Creator http://www.
Graphics and Stock photos Here are the 5 templates. Images. Text options. You don’t even need to be a graphic designer as the click and place tools help you do it. Scourfield P a g e | 114 .Business Bootstrapping Having a physical looking graphic of your product does increase sales. but as a free user you have various templates to use. There is absolutely no learning curve to it what-soever. I am sure that one of these options will be a near perfect fit your product. There is an upgrade option of course.95p/m or $90 p/y. You have an impressive array of elements to use: Backgrounds. The first five cover designs are free and the rest require a login to design and cost either $3. Barry J.95 each without a subscription or $9.
Scourfield P a g e | 115 .xheader. Try out the ones it comes with first. You can download and install the free version and this comes with 500 designs you can use straight away to create some very good headers for your sites.com/ This site comes with a very bold statement: And it's true. you will be able to design your own great looking headers. If this is an area that you are going into then I recommend the upgrade as you get this for only $47 and there is over 5000 designs for you to choose from in 47 different business categories.Business Bootstrapping Free Header Creator http://www. Barry J.
bannersketch. Barry J. some of them are hosted but you can download it and add extra images to it in one of the photo editing tools mentioned earlier. You can upload these when you are ready to promote your products on other people's websites which allow banner advertising. You get a number of links to your image. This banner is slightly smaller here than it is when you make it online. or you can make your own.com/ this was quick Banner I created whilst writing the book as a demonstration it took me about 5 min to make.Business Bootstrapping Free Banner Creator http://www. Scourfield P a g e | 116 . You can start with one of their templates or you can upload your own background. but they have a good range of banner templates you can start with. this is especially good if you are using one of the larger sizes.
Grant Barry J.Business Bootstrapping “Knowledge is of no value unless you put it into practice” Heber J. Scourfield P a g e | 117 .
and I really hope you got a lot out of it. it won’t matter what software and tools you have access to. and then ultimately the next step would be to sell it.Business Bootstrapping Conclusion So there we are guys. we’re at the end of the book. Just get out there and start creating your e-book's creating some pdf eBook’s make your videos and screencasts and bundle them all up for one hell of a product. Scourfield P a g e | 118 . but if you don’t take action. Then get out there and sell it… I wish you all the luck in the world. I think we really have looked at a boatload of software that you can use absolutely free to get your product creation off the ground. Barry J.
Scourfield P a g e | 119 .” Oscar Wilde Barry J.Business Bootstrapping “Nowadays people know the price of everything and the value of nothing.
Scourfield P a g e | 120 .aviary.com/ Gimp www.cnet.html#ixzz1afmlEWqx Barry J.gimp.com PixlR www.pixlr.org Google Docs https://docs.Business Bootstrapping Resources Here's a full rundown list easy to click of all the resources in the book… Enjoy Office Resources Open Office www.google.NET http://download.com Paint.OpenOffice.org & www.gimpshop.com Photo Editing Resources Aviary http://www.com/PaintNET/3000-2192_4-10338146.
dreamstime.com www.org www. Scourfield P a g e | 121 .com www.com www.awesomescreenshot.org Free Screen Grab Tools http://phpspot.com/ www.com/free-photos www.pdphoto.net/php/flickr/ www.org www.hu www.com http://www.FlickR.imagebase.com/jing/ Barry J.google.morguefile.SXC.com http://www.pdclipart.techsmith.picfindr.openclipart.Business Bootstrapping Image resources www.
live.freeconferencecall. Scourfield P a g e | 122 .com/windows-live-movie-maker Barry J.Business Bootstrapping Audio Recording and Editing http://audacity.com Free Video Editing Software Windows Movie Maker http://explore.net/projects/telekast/ MP3 Skype Recorder http://voipcallrecording.com Free Conference Call http://www.net/ TeleKast http://sourceforge.skype.com/ Skype http://www.sourceforge.
com Stupeflix http://studio.com Clipgenerator http://www.Business Bootstrapping Free Video Slideshow Creation Software Animoto www.xtranormal.com/jing/ ScreenR www.screenr.stupeflix.pixorial.com Dropbox http://www. Scourfield P a g e | 123 .clipgenerator.com Free Video Screen Capture Software The Jing Project http://www.dropbox.animoto.com Barry J.com Free Online Storage Space Pixorial http://www.com Extranormal http://www.techsmith.
net/ Freemind http://freemind.org www.adcenter.org Free Mind Mapping Software Mindmiester http://www.camstudio.com/select/KeywordToolE xternal Microsoft Ad Centre www.xmind.com Xmind http://www.sourceforge.microsoft.com/ Camstudio.com SEO Book http://tools.articulate. Scourfield P a g e | 124 .php/Main_ Page Free keyword research tools Google Keyword Tool https://adwords.com/keyword-tools/seobook/ Barry J.net/wiki/index.google.mindmeister.seobook.Business Bootstrapping http://community.
fr/ Super http://www.Business Bootstrapping Wordtracker Questions https://freekeywords.com/SUPER.marketsamurai.wordtracker.com/keywordquestions Market Samurai http://www. Scourfield P a g e | 125 .com Free Auto Responder Services Listwire http://www.html Barry J.paypal.listwire.com Free to Use Payment Processors Google Checkout https://checkout.erightsoft.com Mailchimp http://mailchimp.html PayPal www.com Free File Format Converters Handbrake http://handbrake.com/seller/what.google.
com www.go2web20.WordPress.Blogger.0 and Content Sites www.com http://www.Business Bootstrapping MP3 to iPod Audio Book Converter http://www.blogster.Kontera. Scourfield P a g e | 126 .com www.com www.squidoo.Tumblr.com www.com Web 2.Xanga.com www.com/get/ipodaudiobook Blogging Platforms www.com www.snapfiles.com www.wikihow.net/ Barry J.hubpages.com www.LiveJournal.
com/salespage_graphic_creator Free E-Book Cover Creator http://www.myecovermaker.com/nvu/ KompoZer http://kompozer.Business Bootstrapping Free Website and HTML Editing Software NVU http://net2.org/ File Transfer Protocol http://fireftp.com Barry J. Scourfield P a g e | 127 .org/ Free Sales Letter Tools http://bz9.org/ http://filezilla-project.mozdev.net/ BlueGriffon http://bluegriffon.
com/ Barry J.Business Bootstrapping Free Header Creator http://www.com/ Free Banner Creator http://www.bannersketch. Scourfield P a g e | 128 .xheader.
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