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Daily Report for AdBlade Tuesday, 14 May 2013

Daily Report for AdBlade Tuesday, 14 May 2013

AdSafeRating

AdSafe Index:

Impressions:

192 5,828,343

Ratings Breakdown:

Very High

High

Moderate

Low

515

3,881

82,786

5,739,120

(0.01%)

(0.07%)

(1.42%)

(98.47%)

175

150

NetworkIndexTrend

(0.07%) (1.42%) (98.47%) 175 150 NetworkIndexTrend 16-Apr 18-Apr 20-Apr 22-Apr 24-Apr 26-Apr 28-Apr 30-Apr
(0.07%) (1.42%) (98.47%) 175 150 NetworkIndexTrend 16-Apr 18-Apr 20-Apr 22-Apr 24-Apr 26-Apr 28-Apr 30-Apr
(0.07%) (1.42%) (98.47%) 175 150 NetworkIndexTrend 16-Apr 18-Apr 20-Apr 22-Apr 24-Apr 26-Apr 28-Apr 30-Apr
(0.07%) (1.42%) (98.47%) 175 150 NetworkIndexTrend 16-Apr 18-Apr 20-Apr 22-Apr 24-Apr 26-Apr 28-Apr 30-Apr
(0.07%) (1.42%) (98.47%) 175 150 NetworkIndexTrend 16-Apr 18-Apr 20-Apr 22-Apr 24-Apr 26-Apr 28-Apr 30-Apr
(0.07%) (1.42%) (98.47%) 175 150 NetworkIndexTrend 16-Apr 18-Apr 20-Apr 22-Apr 24-Apr 26-Apr 28-Apr 30-Apr
(0.07%) (1.42%) (98.47%) 175 150 NetworkIndexTrend 16-Apr 18-Apr 20-Apr 22-Apr 24-Apr 26-Apr 28-Apr 30-Apr
(0.07%) (1.42%) (98.47%) 175 150 NetworkIndexTrend 16-Apr 18-Apr 20-Apr 22-Apr 24-Apr 26-Apr 28-Apr 30-Apr
(0.07%) (1.42%) (98.47%) 175 150 NetworkIndexTrend 16-Apr 18-Apr 20-Apr 22-Apr 24-Apr 26-Apr 28-Apr 30-Apr
(0.07%) (1.42%) (98.47%) 175 150 NetworkIndexTrend 16-Apr 18-Apr 20-Apr 22-Apr 24-Apr 26-Apr 28-Apr 30-Apr
(0.07%) (1.42%) (98.47%) 175 150 NetworkIndexTrend 16-Apr 18-Apr 20-Apr 22-Apr 24-Apr 26-Apr 28-Apr 30-Apr
(0.07%) (1.42%) (98.47%) 175 150 NetworkIndexTrend 16-Apr 18-Apr 20-Apr 22-Apr 24-Apr 26-Apr 28-Apr 30-Apr
(0.07%) (1.42%) (98.47%) 175 150 NetworkIndexTrend 16-Apr 18-Apr 20-Apr 22-Apr 24-Apr 26-Apr 28-Apr 30-Apr
(0.07%) (1.42%) (98.47%) 175 150 NetworkIndexTrend 16-Apr 18-Apr 20-Apr 22-Apr 24-Apr 26-Apr 28-Apr 30-Apr
(0.07%) (1.42%) (98.47%) 175 150 NetworkIndexTrend 16-Apr 18-Apr 20-Apr 22-Apr 24-Apr 26-Apr 28-Apr 30-Apr

16-Apr

18-Apr

20-Apr

22-Apr

24-Apr

26-Apr

28-Apr

30-Apr

2-May

4-May

6-May

8-May

10-May

12-May

14-May

Publisher Watch List

Top 10 Publisher IDs Keyed & Sorted by High Risk Imps

Publisher

AdSafe Index

Very High Risk

High Risk

Moderate Risk

Low Risk

Total Imps.

11895

143

100

905

2,718

54,672

58,397

9035

71

0

617

1,107

4,386

6,111

12038

148

72

577

38,683

242,870

282,204

9728

195

30

482

3,258

480,709

484,483

5453

197

23

348

2,616

618,406

623,355

9757

94

90

316

4,826

15,110

20,343

4842

111

165

161

12,788

44,287

57,401

11897

188

0

153

715

50,541

51,411

581

149

30

145

1,541

18,409

20,126

4459

198

0

100

143

158,181

158,430

Campaign Watch List

Top 10 Campaign IDs Keyed & Sorted by High Risk Imps

Campaign

AdSafe Index

Very High Risk

High Risk

Moderate Risk

Low Risk

Total Imps.

3911

71

0

617

1,107

4,386

6,111

5166

148

72

577

38,683

242,870

282,204

5063

96

23

519

313

8,386

9,242

4177

195

30

482

3,258

480,709

484,483

4131

94

90

316

4,826

15,110

20,343

4981

160

61

249

2,352

42,843

45,506

2711

196

16

232

1,685

326,022

327,957

4992

188

0

153

715

50,541

51,411

5260

108

16

137

53

3,441

3,647

2431

51

9

126

12,412

18

12,565

Impression Breakdown by Category

Category

Very High Risk

High Risk

Moderate Risk

Low Risk

Total Imps.

Hate Speech

2

78

15,163

5,811,059

5,828,343

Illegal Downloads

6

15

252

5,826,027

5,828,343

Alcohol

18

184

2,439

5,823,661

5,828,343

Offensive Language

6

30

5,071

5,821,195

5,828,343

Drug

464

3,113

45,140

5,777,585

5,828,343

Adult

23

486

31,088

5,794,705

5,828,343

About This Report: The daily report is based on aggregated, visible unique URLs taken from a client's daily traffic stream. Impressions provided in the summary and detail reports (available for download) are included in the Integral Traffic Viewer. Every page in this report has been rated by the Adsafe Content Rating Systemª within the last 24 hours. For more information on how pages are rated visit http://integralads.com/our-solutions/brand-safety. Please visit http://integralplatform.com to view complete information and sampled traffic.

Daily AdSafe MRI: The AdSafe Media Ratings Index (AS-MRI) is an index that represents the content quality of a media partner or network based on aggregated, unique URLs served by the network. The AS-MRI is calculated using a formula that incorporates the risk associated with a network and publisher's media. The industry AS-MRI is calibrated at 100. An AS-MRI number higher than 100 indicates lower risk media. An AS-MRI below 100 indicates higher risk media.

Crawled and Visible URL: A URL that is fully visible by the Integral Scoring Platform and accessible to Integral crawlers. Examples of pages that are not crawled and visible are sites requiring login authentication/serving content to registered users or sites that prevent crawlers from accessing their content. For more information or technical support please contact support@integralads.com.