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LUFTHANSA: TAKING MOBILE COMPUTING TO THE SKIES KEEPING THE MOBILE WORKFORCE CONNECTED

THERE'S NO BETTER WAY TO FLY

LUFTHANSA GROUP: COMPANY PROFILE

COMPANY PROFILE

Deutsche Lufthansa AG is the flag carrier of Germany and the

largest airline in Europe in terms of overall passengers carried.

The airline is the world's fourth-largest airline in terms of overall passengers carried, operating services to 18 domestic destinations and 203 international destinations in 78 countries across Africa, Americas, Asia and Europe. Together with its partners Lufthansa services around 410 destinations. With over 710 aircraft it has the secondlargest passenger airline fleet in the world when combined with its subsidiaries.

CORE COMPETENCY
The

Main objective of the company is always to improve quality, costs and flexibility continuously while maintaining our very high safety levels.

FOUNDED

1953

HEADQUARTER
KEY PEOPLE

COLOGNE, GERMANY
Jrgen Weber (Head of Supervisory Board) Christoph Franz (CEO) Stefan Lauer (Aviation Services and Human Resources) Stephan Gemkow (CFO)

REVENUE PROFIT

27.324 billion 1.1 billion

CASE INTRODUCTION
This case is based on the mobile initiative taken by Lufthansa Group to help its pilots in acessing the latest mobile computing technology. The main aim of this mobile initiative is to increase the profitability ie. ROI and to provide quality and safety levels of standards while managing costs.

CONTINUED
BENEFITS: Increase in the productivity and efficiency of the company. Pilots can easily access and updated the data electronically and from various remote locations. Total cost of ownership decreased significantly.

QUESTIONS???

Q.1 ARE MANY OF THE LUFTHANSAS


CHALLENGES IDENTIFIED IN THE CASE

SIMILAR TO THOSE BEING EXPERIENCED BY OTHER BUSINESSES IN TODAYS GLOBAL ECONOMY? EXPLAIN AND PROVIDE SOME EXAMPLES.

YES LOTS OF ORGANIZATIONS TODAY ARE FACING


THE CHALLENGES SIMILAR TO THE CHALLENGE FACED BY

LUFTHANSA AND EVERY ORGANIZATION FOR EXAMPLE, NEPALI FILM

HAS ITS PARTICULAR WAY OF LOOKING AT A PROBLEM AND SOLVING IT.

INDUSTRY HAS THE CHALLENGE TO COMPETE WITH

HOLLYWOOD AND BOLLYWOOD MOVIES IN TERMS OF


TECHNOLOGY AND OTHER ASPECTS IN ORDER TO

SURVIVE AND GROW IN THIS GLOBAL MARKET


CONSIDERING THE CUSTOMERS CHOICE AND INCREASING TECHNOLOGICAL INNOVATIONS.

Q2) WHAT OTHER TANGIBLE AND INTANGIBLE BENEFITS, BEYOND THOSE IDENTIFIED BY LUFTHANSA, MIGHT A MOBILE WORKFORCE ENJOY A RESULT OF DEPLOYING MOBILE TECHNOLOGIES? EXPLAIN

SOME OF THE OTHER BENEFITS ARE:


Customer satisfaction Increased Confidence Level of Crew Better working environment Accuracy and reliability Increased profitability

Q3) LUFTHANSA WAS CLEARLY TAKING A


BIG RISK WITH THEIR DECISION TO DEPLOY NOTEBOOK COMPUTERS TO THEIR PILOTS. WHAT STEPS DID THEY

TAKE TO MANAGE THAT RISK AND WHAT OTHERS MIGHT BE NEEDED IN TODAYS BUSINESS ENVIRONMENT? PROVIDE SOME EXAMPLES.

SOME OF THE STEPS THEY FOLLOWED TO MANAGE RISKS ARE:


They valued the power of pilots union and were flexible enough to consider their demand. They found the best possible alternative and made sure that it doesnt increases the overall controlling cost of the organization. They made workforce comfortable with their decision, which increased the productivity of its pilots, increasing the productivity of the organization in total. They watch out for the sample first, so that before implementing it they were sure about the effectiveness of their decision. They studied what consumer thinks bout their plan by conducting survey, which ensured the practicality of their idea

IN TODAYS BUSINESS ENVIRONMENT


SOMETHING MORE IS TO BE CONSIDERED IN ORDER TO MANAGE THE RISKS:
Competitors and their decision as well are to be looked after. Safety measures and productivity of the decision in long run as well is to be analyzed properly. Reliability of the survey conducted and study made is to be checked properly in order to minimize risks.

THANK YOU

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