Business Intelligence Vendor Yellowfin Appoints South African Distributor Global Business Intelligence (BI) software vendor, Yellowfin, has

announced a di stribution agreement with South African enterprise IT applications and services provider, Albi Investment Group Services (AIGS). Melbourne, Victoria, Australia, May 16, 2013 -- The agreement will see AIGS offe r Yellowfin, and its associated suite of professional services, directly through out Sub Saharan Africa, trading under the name Yellowfin South Africa. AIGS CEO, Ricky Parry – who also successfully developed the Progress Software bran d in South Africa – said that the time was right to introduce Yellowfin to the Afr ican market. “As a premium international BI product, built on simplicity, flexibility and easeof-use, Yellowfin complements our business approach while satisfying strong mark etplace demand,” said Parry. “To ensure that we continue to provide the quality of service now expected from AIGS, and the quality of user experience enjoyed by Ye llowfin’s existing customers, we have formed Yellowfin South Africa. Yellowfin So uth Africa will distribute Yellowfin, its range of professional services, and of fer agile customer support locally.” Parry said that Yellowfin’s fast growing worldwide reputation for product excellen ce and customer satisfaction were crucial factors in AIGS’ decision to partner wit h the vendor. “Yellowfin’s market leading dashboards, Collaborative BI, Mobile BI and mapping capa bilities – combined with the vibrancy and agility of its people – were among the rea sons we elected to partner with the company. These attributes will ensure that Yellowfin’s African operations will rapidly mirror its worldwide growth and succes s.” Speaking about the launch of Yellowfin South Africa, Yellowfin CEO, Glen Rabie, said that AIGS’ outstanding record in introducing new software to Africa would ens ure Yellowfin’s success in the region. “AIGS has been a pioneer in the African enterprise IT market for many years,” said R abie. “We’re confident that Yellowfin South Africa is in excellent hands. AIGS’ unpa ralleled reputation, skills and understanding of Africa’s ICT community, will enab le Yellowfin to meet bourgeoning demand for consumer-oriented BI technologies, a nd expand our reach in EMEA.” Yellowfin South Africa has already won significant local success, signing multip le clients and reseller partners – including Liv4 and Wishlist Corporation – prior t o its official launch today. Casper Badenhorst, Managing Director of South African software solutions special ist Liv4, said that the value and quality of Yellowfin’s BI solution, in conjuncti on with the ability to receive localized support and expert advice, made the dec ision to partner with Yellowfin easy. “We were looking for something more attune with market needs, that is cost-effecti ve and flexible,” said Badenhorst. “Yellowfin met all of these criteria and more, w ith enormous cost savings and return on investment. Everyone we have shown the product to loves it. We are excited to be partnering with Yellowfin South Afric a, because we now have access to a world-class international product and local s upport.” Badenhorst’s sentiments were echoed by Neville Levinthal, Managing Director and ow ner of another newly signed partner, Wishlist Corporation – South Africa’s premier M

icrosoft Dynamics ERP partner. “When we first looked at Yellowfin as a product, we considered going direct; but t he formation of Yellowfin South Africa has allowed us to gain the benefit of loc al channel expertise,” said Levinthal. “We’re excited to be working with Yellowfin be cause they’ve given us the ability to enhance our offering with one of the few wor ld-class BI tools that delivers real mobile solutions. Yellowfin’s ability to pro vide mobile intelligence, that also encapsulates social networking capabilities and collaboration, is unmatched.” About Yellowfin: Yellowfin is a global Business Intelligence (BI) software vendor passionate abou t making BI easy. Yellowfin is headquartered and developed in Melbourne, Austral ia, offering a highly intuitive 100 percent Web-based reporting and analytics so lution. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a leader in mobile, co llaborative and embeddable BI as well as Location Intelligence and data visualiz ation. For more information, visit For further media information, interviews, images or product demonstration, plea se contact: Lachlan James, Yellowfin Communications Manager, on +61 03 8617 4954, 0431 835 6 58 or For regular updates and news, follow Yellowfin on Twitter (@YellowfinBI), Linked In (Yellowfin Business Intelligence) or email to subscribe to Ye llowfin’s free e-newsletter. Contact: Lachlan James Yellowfin Level 46, 360 Elizabeth Street Melbourne 3000, Victoria, Australia +61 (0)3 8617 4954

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