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Experience Retail Now

MAY 2 013
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PERFECT FIT

Lane Bryant debuts a newly outfitted flagship in New York

Introducing the 2013 Designer Dozen Saks expands to Kazakhstan Retail Design Firm Resource Guide

Experience Retail Now


CONTENTS

MAY 2013
Vol. 144, No. 5

44

COLUMNS
4 6

FROM THE EDITOR VMSD EDITORIAL ADVISORY BOARD


Two Minute Tour: Seattle A.R.E. Visual Presentation of the Year awards IRDC 2013: Reviving Retail VMSD welcomes new editor Furniture

10 THE GOODS

58 SHOWROOM 62 SHOWROOM 67 AD INDEX 68 CHECKING OUT

Installation Services

Hambrecht Oleson Designs Karen Oleson

24

F E AT U R E S
24

CALIFORNIA COUTURE
Diors new digs on Rodeo Drive

26

AHEAD OF THE CURVE

Lane Bryants agship embraces elegant curves and sensual shapes. This years winners redene creative innovation for the industry. Saks Fifth Avenue brings sumptuous splendor to a luxury-expectant Kazakhstan. A.R.E. winners share insights on retail design trends and tribulations. VMSDs 19th annual listing of the industrys leading design rms.
New York agship, drawing customers attention to the Cacique brand lingerie on the mezzanine level above.

31

VMSD DESIGNER DOZEN 2013 EAST MEETS WEST

38

ON VMSD.com
Exclusives in May
THIRST QUENCHER
ABC Liquor heightens the spirits.

44

SOLVING THE WORLDS PROBLEMS

50

RETAIL DESIGN FIRM RESOURCE GUIDE 2013


On the cover Purple acrylic discs hang from the ceiling in Lane Bryants

PALPABLE AFFLUENCE
More photos of Diors elegant Rodeo Drive store.

PHOTOGRAPHY: MARK A . STEELE PHOTOGRAPHY, COLUMBUS, OHIO

2 MAY 2013 | vmsd.com

S TAY CONNEC TED WITH VMSD ON

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FROM THE EDITOR

Its All in Store


How non-retail retail is proliferating.

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Retail has been coping with all kinds of things lately the economy, a changing culture, a new generation of consumers and a headache full of new technology. As retail adjusts, the store designers I interviewed for my article on the design firm business (Solving the Worlds Problems, page 44) talked about how theyre also being forced to cope. More than one mentioned the new kinds of non-traditional retail such as medical and financial services that are applying traditional retail approaches to their businesses. Brian Shafley, president of Chute Gerdeman (Columbus, Ohio), talked about the work his firm has done for American Family Insurance. They created what they called The DreamBank in the companys Madison, Wis., hometown as a place for consumers to immerse themselves in the values of insurance without necessarily buying anything. (See American Dream on page 28 of VMSDs March 2013 issue.) Every insurance company tries to make tangible what is essentially an intangible product, Shafley told me. Most insurance companies try to package their product. People want to feel theyre actually getting something. With insurance, youre buying emotion, peace of mind a vapor. Thats why some of the funniest TV commercials are for insurance. Your products unexciting, so you have to find something else to get peoples attention. Shafley mentioned the GEICO commercials, but I was thinking of the ones for Progressive Insurance, which invite you to compare all your various premiums so you can make the smartest purchase. Theyve created a quirky character named Flo and put her where?? in a store! A store with shelves, boxes of products, signage, counters, graphics, aisles and a cashwrap. Clearly, the thinking was that if you want to make an intangible purchase tangible, put it in a retail setting. Thats what consumers identify with. Not a laptop. Not an iPhone. Not a shopping app. A real, physical store. Similarly, Michael Bodziner of Gensler told me about a project for another insurer, Blue Shield of California, that involves a service clinic inside a grocery store. Shoppers can walk in for a quick blood pressure reading or diabetes test. Okay, not all that unusual. But in this case, says Bodziner, a Blue Shield consultant will walk the supermarket with you, pointing out where the healthy choices are and how to read nutrition and ingredient labels. You cant get that from Amazon.

EDITORIAL
Managing Editor Robin Donovan robin.donovan@stmediagroup.com Senior Art Director Kimberly Pegram kim.pegram@stmediagroup.com Assistant Editor Carly Hagedon carly.hagedon@stmediagroup.com Editor at Large Steve Kaufman steve.kaufman@stmediagroup.com New York Editor Eric Feigenbaum European Editor John Ryan, London

SALES Publisher U.S. / Canada Murray Kasmenn


murray.kasmenn@stmediagroup.com P: 770.578.2577

Business Development Manager International

Patricia Iannelli

patricia.iannelli@stmediagroup.com Via G. Rossini 16, 21100 Varese, Italy P: +39.0332.240285

Publishing Assistant

Christine Lewis christine.lewis@stmediagroup.com P: 770.874.7834


C O R P O R AT E
President Tedd Swormstedt Senior VP Content Steve Duccilli Audience Development Director Christine Baloga Production Coordinator Keri Harper Book Division Director Mark Kissling Reprint Information 800-925-1110, ext. 399

SUBSCRIPTION SERVICES P.O. Box 1060 / Skokie, IL 60076 P: (847) 763-4938 / F: (847) 763-9030 VMSD@halldata.com

P.S. A new generation of designers is now getting ready to take on these challenges. VMSDs second annual Designer Dozen winners (see p. 31) will be celebrated at GlobalShop with a special VIP event hosted by Fleetwood. 4 MAY 2013 | vmsd.com

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Note: Product photography is a simulation of a retail environment and is not meant to imply endorsement by or for any brand or manufacturer.

EAB

VMSD EDITORIAL ADVISORY BOARD

R E TAI L E R S
HELENE ALLAND Store Design Manager The TJX Companies Inc. TOM BEEBE VP, Creative Services HMX Group BEVAN BLOEMENDAAL Senior Director, Global Creative Services Timberland RICK BURBEE Divisional VP Home Design/ Trend Sears Holdings Corp. DAVID CURTIS Director, Global Store Planning & Design Crocs Inc. DAWN CLARK VP, Store Design Nordstrom Inc. TIM COX Director, Creative Services Publix Super Markets MATT DAVISON Director, Store Design and Planning Kohls Department Stores STEVEN DERWOED VP, Store Design and Merchandising Macys Inc. LINDA FARGO Senior VP, Fashion Director and Store Presentation Bergdorf Goodman

TRACEY FINGER Senior Manager Retail Creative Apple JASON FLOYD Group Manager, WW Visual Merchandising Microsoft AMY GARRIGAN VP, Marketing and Brand Family Christian Stores BETH HARLOR Associate Director CBDi Design Procter & Gamble JACK HRUSKA Executive VP, Creative Services Bloomingdales VICTOR JOHNSON Director, Store Environment White House | Black Market JEFFREY KEY Store Environment Manager Store Planning Lowes Companies Inc. HAK KIM Director of Store Design The Children's Place KATHLEEN KINCER Retail Interiors Manager McDonalds USA JAY KRATZ Architect, Senior Design Manager Store Design Luxottica Retail DAVID MEYER Design Lead Target

DAVID MILNE Director of Design, North America The Wendys Co. MARTIN PEREZ Store Planning Director Liverpool Department Stores TRACEY PETERS National Visual and Merchandising Manager Holt Renfrew STEPHANIE PICONE VP, Marketing/Visual IZOD Retail KEN PRAY Director, Store Design The Kroger Co. GABRIELLE ROSI Senior Design Coordinator Whole Foods Market KEVIN RUEHLE Store Layout, Senior Director, Prototype Design & Evolution Walmart BILL SLEETH VP Design, Americas Starbucks Coffee Co. LEE SVET Manager, Global Retail Design Global Hershey Experience TODD TAYLOR Director of Design Darden Restaurants Inc. JAN TRIBBEY VP, Store Design & Construction Victorias Secret Stores Limited Brands

DE SIG N/INDUSTR Y CONSU LTANTS


MICHAEL BODZINER Principal Gensler PETER BURGOYNE Creative Director CBX JIM CRAWFORD Principal Taberna Retail PETER DIXON Senior Partner, Creative Director Prophet ERIC FEIGENBAUM Chair of Visual Merchandising LIM College BRYAN GAILEY VP Retail Design Director Arc Worldwide LES HISCOE COO and Executive VP Shawmut Design and Construction DAVID HOGREFE Global Account Director Fitch DAVID KEPRON Owner Retail (r)Evolution KRAIG KESSEL Co-Founder Kraido MIHO KOSHIDO-DOWNEY Creative Director JGA

SHARON LESSARD Owner share llc PAOLA MARQUES Partner GH+A DANIEL MONTAO Studio Principal, Brand Experience Little ROBYN NOVAK Creative Managing Director FRCH Design Worldwide KEVIN ODONNELL Founder Thread Collaborative LEE PETERSON Executive VP, Creative Services WD Partners RANDY SAUER Principal MulvannyG2 Architecture BRIAN SHAFLEY President Chute Gerdeman DAN STANEK Executive VP Big Red Rooster RANDALL STONE Senior Partner Lippincott JUSTIN WARTELL Managing Director Interbrand Design Forum RACHEL ZSEMBERY Senior Associate Bergmeyer Associates Inc.

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A D V E R T I S E M E N T

Thinking about how retailers approach the design of their stores, what trends are you seeing that excite you?

NICOLA EVOLI
CIO Strategy-International Sales

Trends can be of excitement, but above all are there to be identified and analyzed, whether we like them or not. Traveling worldwide and meeting with so many different cultures helps us profile global trends. For me these are: rebranding, going green, neuroscience, technology merging and added value from visual merchandising (having an ever-growing number of options available with colors, finishes and materials). There are also some interesting aspects related to a huge trend in small-

scale retail, including downsizing and pop-up stores, as well as local relevance, such as store brands adaptive to local communities and different markets. To bring all trends together, I would use the term consumer-centric design.
How has the business climate of the past five years affected the mindset and strategies of store planners?

The world is more complex now than it was a decade ago. This is the real new business climate, and it is here to stay. The financial storms will pass. Things are changing faster because science is expanding and, most importantly, because feedback loops in technology,

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knowledge, and networks amplify learning. Business and store planners should consider some fundamental drivers: social, technological, environmental, economic and political. Disruptive business designs are successful and leading the way forward, but never forget the elementary rules of any good store design: What do you like or not like about shopping there? Are products convenient? Are they easy to find? Is the store comfortable and well-lit? Are the display fixtures too tall or too short for typical customers? What would you change about the store to make it more customer-friendly?
Complete this sentence: Successful retail design is

rather, to help customers solve problems. Your job is to understand all of your customers needs some of which they may not even realize they have, one training manual says. You were never trying to close a sale. It was about finding solutions for a customer and finding their pain points. I love that. In our company, we ban words such as problems. Rather, we see opportunities and find inspiration in Georges Dantons words: "Il nous faut de l'audace, et encore de l'audace, et toujours de l'audace." Searching for unconventional solutions and new models, leading from the front and setting long-term relationships.

store design over the next few years? There is not a single development behind change in store design, but I am fascinated by the research of Roberto Verganti on the strategy of designdriven innovation, and its link to radical changes in technology. People do not buy products but meanings, and the challenge is in understanding how users give meaning to things. Radical innovation of meaning is affecting store design, taking shopping from a chore to a reinvigorating experience and creating new markets by giving a new meaning to unanswered expectations. Designdriven innovations, products and related services are what people are waiting for.
What makes a successful partnership between retailers and design firms?

Imagination. As Albert Einstein said, Imagination is more important than knowledge. What single development do you feel has the potential to radically change

I would suggest a winning strategy for a successful partnership already experimented with by Apple with great success. Sales associates are taught an unusual sales philosophy: not to sell but,

THE GOODS

Edited by Robin Donovan

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The Elements of Visual


Three very different types of elements went into the Visual Presentation of the Year awards, sponsored by VMSD as part of the annual Association for Retail Environments design competition for 2013. Wolverine Co. (Rockford, Mich.) displayed salvaged equipment from its original tannery around its 1800-square-foot pop-up company store on Elizabeth Street in New Yorks NoLIta neighborhood. The store, which was open from September 2012 until February 2013, won A.R.E.s Grand Prize for visual merchandising. Among the elements in play were an old parts bin used to showcase boots and hats; leather dryers used as table bases and wall hooks; industrial ceiling fans and carts, file cabinets and a time clock from the original tannery.
10 MAY 2013 | vmsd.com

Decor sourced from antique dealers and flea markets includes an authentic working Wolverine retail sign from the 50s and framed vintage Wolverine advertising images dating back as far as 1916. Even the curtains on the dressing room were held up by metal rings from a leather-stretching apparatus. Awards of Merit went to Hambar, a restaurant in Montreals Htele St-James, which suspended hams in a brightly lit glass showcase near the entrance; and to Solara, a shoe store in St-Jean-sur-Richelieu, Canada, which created a ceiling treatment of more than 6500 discontinued ladies shoes, sandals and boots in various styles, sizes and seasons to cover its 1120-square-foot ceiling. Steve Kaufman
For more details, visit vmsd.com

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A Retail Revival at IRDC 2013


As planning continues heads up, Iron Merchant is going to be part of the party this year! for IRDC 2013 in Vancouver, VMSD is welcoming speaker Doug Stephens, a Toronto retail consultant and author of The Retail Revival: Reimagining Business for the New Age of Consumerism. This former head of retail operations for Benjamin Moore (Montvale, N.J.), will tell us why the best days of retail are still to come. Pushing away the stack em and scan em mindset that characterized the big-box boom, Stephens will show how design is at the forefront of new growth in the industry.

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A Greener Scoop
Tutti Frutti (Fullerton, Calif.) went green with a new layout in Long Island, N.Y., created by Horst Design Intl. (Cold Spring Harbor, N.Y.). The 1900-square-foot frozen yogurt franchise was transformed into an environmentally friendly setting, and will be used as a prototype for additional locations. Arrays of eco-centric materials, such as recycled glass, renewable laminates, concrete countertops and renewable cork counters and tabletops were incorporated into the space. Even its LED-lit walls are made from eco-resin. In addition, compartmentalized trash areas bearing informative graphics that assist customers in depositing their compost, trash or recycling waste were placed near the exit. The shops bright interior is punctuated with hues of orange, lime and lemon; and features a low, informal, lounge-type booth that invites patrons to relax and enjoy a multicolored, frozen treat. Carly Hagedon
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AMERICAS NEXT TOP RETAILER


In an annual survey of more than 4000 consumers conducted by research intelligence firm Market Force (Louisville, Colo.), U.S. shoppers named their favorites among 14 fashion retail chains. While Kohls grabbed the most votes overall, Nordstrom was the weighted winner based on votes per location. Nordstrom swept the rankings, beating out competitors like T.J. Maxx, Banana Republic, Express, Kohls and American Eagle for top marks in service, atmosphere, return policy, merchandise selection, ease of finding items, designer lines, unique clothing and dressing rooms. The surveys response rate was 5 percent. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Nordstrom Kohls Macys Dillards JCPenney T.J. Maxx Banana Republic Old Navy Ross Dress for Less Target Walmart Marshalls American Eagle Outfitters Express

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A D V E R T I S E M E N T

ROBBIE LUONGO
Principal

In Add Minus New Concept store in Century City, Calif.

From your perspective, how are retailers approaching the design of their stores in todays climate?

Recycled and reclaimed materials are on the rise. The use of recycled glass and acrylic can take on new shapes and forms and can easily be incorporated into the store design. Reclaimed and postconsumer materials such as wood from around the world offer limitless design possibilities. Reclaimed wood offers a wide range of sustainability advantages over new wood and adds character to any space.
In what retail sectors are you seeing the most interesting design activity?

interest long enough to shop the entire store and entice them to become a repeat customer. Proper lighting and location starts at the storefront and moves the customer through the store. Successful retail design captivates an audience, creates an open invitation into the store and promises to be unique and deliver an exciting shopping experience that complements the merchandise.
What single development do you feel has the potential to radically change store design over the next few years?

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The business climate has changed the way we approach each project. Retailers have the same level of expectations with regards to store design but with a reduced budget. As store planners, we are getting more creative with store designs that offer an interesting end result within a budget, whether its a single location or large roll out.
Complete this sentence: Successful retail design is.

The advancements in technology that are being integrated into store design and that will continue to play a key role in the future. Plasma screens have advanced to touch screens and iPads throughout the store. This type of technology promotes an elevated level of customer service and sophistication.
What makes a successful partnership between retailers and design firms?

CONTACT
robbie@luongodesign.com Long Beach, CA 90814

Made up of three main elements: space planning, lighting and a captivating design. A well-executed space plan will lead the customers through the store and hold their

Success between retailers and design firms is achieved when store designers listen to their retail clients needs, functions and goals. The retailers objective can be woven into the design and accompanies their goals so the end result equals a great store design with superior sales.

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Two Minute Tour: Seattle


The Numbers
High tech, hip and set between the ocean and mountains, Seattles reputation as The Emerald City fits, whether referencing greenery or greenbacks. More than half of its residents hold at least a bachelors degree, and the median household income is $60,665. With a population of 620,000, Seattle draws retailers eager to serve a clientele with more discretionary income than most cities its size. And it shows: Nordstrom, Starbucks and Microsoft all operate from the Seattle area.

The Pulse
Dubbed a city of neighborhoods by one mayor, Seattle is now a high-tech portal, drawing energy from newcomers eager to experience its mix of urban culture and outdoor adventure. Many retailers are interested in this market because our population is relatively young, highly educated and well-read, says Brynn Estelle Telkamp, founding partner and real estate consultant for Seattle-based Real Retail.

Hot Spots
New variations on the neighborhood store represent one noteworthy trend, according to Joan Insel, retail strategist, Callison (Seattle). Were seeing more community-based stores in some non-traditional spots, off the beaten path, she says. In the Wallingford neighborhood, evo (Seattle) is an example: The snowboarding and apparel shop is also an art gallery, music venue, movie theatre and gathering place. Still, business and retail remains concentrated in downtown Seattle, with most stores in the retail core, which is made up of four blocks, notes Telkamp, who says other popular shopping destinations include Capitol Hill along Broadway and the boutique-friendly Ballard Avenue area, which is part of a rejuvenated Scandinavian neighborhood. With Amazon headquarters launching in the South Lake Union district, that area is staged for growth, too.

Obstacles and Opportunities.


In Seattles established hubs, the immediate challenge is finding available and affordable space. Fourth quarter 2012 figures compiled by CoStar Group (Washington, D.C.) put Seattles retail vacancy rate at 5.2 percent, compared with the national average of 6.8 percent. Whats available is pricey: $17.43 per square foot per year in Seattle, compared to $14.43 nationwide. Continued development may alleviate this as new space becomes available; Telkamp predicts growth between downtown and the South Lake Union neighborhood. Whether moving into an established corridor or a new destination, the biggest challenge for retailers is achieving an authentic look that speaks to Seattleites. You really have to try to tap into the culture here, and not talk down, advises Insel. People here appreciate good selection and design, but we are also very practical. Telkamp agrees: Luxury goods do well, but its an understated buyer who will mix Target with Hermes or Louis Vuitton. Mike Antoniak
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Hail to the Chief


Were excited to welcome Patricia Sheehan, who was recently named VMSDs editor-inchief by ST Media Group Intl. (Cincinnati). Sheehan will lead the VMSD editorial team, direct the content of VMSD and its e-media products, and manage the programming activities at VMSD events, including the International Retail Design Conference. Sheehan has experience editing business-to-business and design titles with Cleveland publishers Penton Media, Questex and Vendome Group. Most recently the editor-in-chief of Long-Term Living, Sheehan previously was editor-in-chief of Hotel Design and the design editor for several Penton titles including Lodging Hospitality, Restaurant Hospitality and Pentons Design. She is a graduate of Bowling Green State University.

Brand environments by Rodgers Wade

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STORES AND RETAIL SPACES 12


The editors of VMSD present the latest collection of award-winning store designs through the winners of the Retail Design Institutes annual competition. Awards include the best in store planning, visual merchandising, architecture, lighting, materials and graphics.

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QUOTE

Shopping is a natural, easy vehicle for choice. There are other situations that afford opportunities to choose and restore personal control, but they may be less tempting and harder to nd than the mall.
UNIVERSITY OF MICHIGAN PROFESSOR SCOTT RICK, WHOSE COLLABORATIVE RESEARCH REVEALED THAT RETAIL THERAPY HAS POSITIVE PSYCHOLOGICAL EFFECTS.

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Source: Daily Finance , March 27, 2013

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A D V E R T I S E M E N T

1 Bloomingdales Santa Monica, Calif.


ICSC Best of the Best VIVA Award 2013 and ICSC US Design Development Award 2013

Thinking about how retailers approach the design of their stores what trends are you seeing that excite you?

KEVIN KENNON
CEO and Design Director Kevin Kennon Architects, PC

LOCATION New York CONTACT 180 Varick St., Suite 410 New York, NY 10014 P 212-219-1171 E info@kkarchitect.com

So what does this mean for shopping, design, media and architecture?

kkarchitect.com

The brave new world of transparent technological interfaces requires a radical re-thinking of brand identity. For the most part, branding has been about creating identity by reinforcing continuity through similarity. The history of the most successful brands like CocaCola derives from easily recognizable imagery along with a compelling and clear story. We call that hard branding. If the brand is simple, clear and compelling, it can appear anywhere at any time and across any medium and is predominantly recognizable by being the same everywhere. But our world is shrinking rapidly at an exponential rate. Before we had access to the entire

COSTEA PHOTOGRAPHY INC, SANTA ANA, CALIF. (1, 2); RENDERING BY KEVIN KENNON ARCHITECTS, PC (3)

I am fascinated by how our thinking about brand identity continues to evolve in new and surprising ways. Clearly, our culture is rapidly changing how we relate to our environment and to each other. Understanding that change and anticipating trends is critical to shopping. I am intrigued by how discerning we have become about filtering out what is interesting and memorable from the clutter of images, content and white noise of the everyday. Media technology in particular has become so ubiquitous and seamless as to be almost an extension of the human mind. We are fast approaching a time when the very interface of technology will be entirely thought controlled. The more technology becomes integrated with thought and kinesthesia the less apparent it becomes. In other words, we are fast approaching a condition where the message is the medium and the medium is us.

spectrum of human thought and culture just by tapping our thumbs, hard branding based on repetitive similarity was both reassuring and cross-culturally accessible. Up until very recent developments in hand held technology, most of the world was remote, even alien. Rapid change has had, until recently, a strong tendency to create collective anxiety. Hard branding works precisely because it mitigates this anxiety. We find comfort in Coca-Cola tasting the same in Atlanta or Tbilisi, Ga. We are fast approaching a new cultural paradigm in which the world is less remote, smaller and far less alien. Not only does technology increase our access and make the world more personal, but it presents us with a greater number of choices across an even greater number of platforms. We have and will become increasingly more comfortable with rapid change. Neuroscience is discovering that the human mind is adapting to constantly scan and discern data at rates previously unimagined. As technology becomes more ubiquitous and seamless, the effect is that rapid change is no longer frightening, but is the new norm. In fact, the only constant in our new world is change itself. Soft branding accepts change as the new constant and, instead of only relying on strategies of repetitive similarity, it also incorporates strategies of repetitive difference. Soft branding tells more

2 Bloomingdales Costa Mesa, Calif.

nuanced stories that adapt and change depending on different platforms such as interactive digital displays, site-specific architecture or precision targeted individualized marketing. While the future may hold promise for precisely targeted soft branding as the dominant trend, we are not there yet. We live in a world that requires similarity and difference. The genius of Steve Jobs was not that he understood that Apple needed to employ strategies of both hard and soft branding , but that the best way to do this was to make intelligent design itself the brand. I have been fortunate to have worked for many years with Jack Hruska at Bloomingdales. To date I have been involved with Jack in the design of over 13 stores including San Francisco, Orlando, Costa Mesa, Palo Alto, Glendale and Santa Monica. Jack and Bloomingdales have been way ahead of the curve of understanding the importance of both hard and soft branding. I have enjoyed immensely the collaboration with Jack to create unique stores that are always recognizable yet are distinct and responsive to their individual location. I think anyone looking closely at the historical development of this work over the past 20 years will agree that we have been practicing our own brand of employing intelligent design that marries the urban sophistication of New York to each locations distinctive quality.

3 Glendale Galleria, Glendale, Calif.

CALIFORNIA COUTURE
Christian Dior recreates its Avenue Montaigne apartment on Rodeo Drive.
By Lauren Mang, Contributing Writer

24 MAY 2013 | vmsd.com

In 2007, Christian Dior honored its 60th anniversary with a grand new Paris flagship, courtesy of American architect Peter Marino, that re-imagined the retail space as a luxury apartment. Now, Diors 5000-square-foot Beverly Hills boutique along Rodeo Drive has undergone a similar Marino metamorphosis that resembles its Parisian sibling. That means multiple rooms on the first floor devoted to watches, scarves, smaller leather goods and handbags in the entrance room, while shoes stand out in a sort of sitting area brimming with ample seating and a dramatic, silvery wall tapestry designed by artist Pae White.

Ready-to-wear collections are in a warm, homey salon with a custom fireplace and more seating. Then theres a separate room for fine jewelry and a private mezzanine-level salon for VIPs. The boutiques look is equal parts contemporary and classic French, a style that the company notes reflects the traditional and modern elegance of Dior. For the contemporary element, Dior commissioned A-list artists such as Claude Lalanne, Rob Wynne and Johnny Swing to design works and installations throughout the rooms, adding to the overall apartment experience. Lalanne furnished the boutiques entrance area with her circular, silver ginkgo bench, shaped to resemble ginkgo leaves. Wynnes mirrored glass installation swirls on the ceiling above the handbags. And Swings avant-garde contribution is a custom couch fashioned entirely from half-dollars welded together atop stainless steel. In a nod to traditional French style, Marino reinterpreted the classic Louis XVI medallion chairs using a slew of fabric patterns and hues. And there is certainly no shortage of M. Diors beloved shade of gray. Its everywhere, from upholstery to carpets to pillows. x

PROJECT SUPPLIERS
RETAILER

Christian Dior Inc., New York


DESIGN/ARCHITECTURE

Peter Marino Architect, New York


For a full list of suppliers, go to vmsd.com.

J ON M EA DE, LONDO N

vmsd.com | MAY 2013

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26 MAY 2013 | vmsd.com

Ahead of the Curve


By Lauren Mang, Contributing Writer

Lane Bryants New York flagship gets a stylish redesign that focuses on outfitting.

M A RK A . STE E LE PH OTOG RA PH Y, CO LU M BUS, O H I O

This page Designers added

warmth to Lane Bryants overall soft palette with oak accents throughout the store. Splashes of purple its current brand color complement the stores neutral hues.

vmsd.com | MAY 2013

27

In Lane Bryants latest New York outpost, a nearly 8000-square-foot flagship on 34th Street, a shopper can adjust the fitting room lighting with a simple swipe of her finger on the mirror. Her three lighting options all dimmable, of course are daylight, office and evening.

The intent is clear: to give guests a sense of how a blouse or skirt will look in a particular environment. Those extra lighting perks are also part of the plussize apparel retailers strong focus on outfitting. Our goal, says Chris Trinckler, director of store planning and design for Charming Shoppes Inc. (Columbus), Lane Bryants parent company, is to help our customer put together outfits. To further advance this goal, Trinckler and the in-house design team introduced a completely new fixture assortment throughout the store. Clothes are displayed in mass wardrobes that were designed with a solid base (ideal for featuring footwear) and a merchandising end cap for coordinated accessories such as jewelry and hats. Display tables for pants, fabricated in warm oak, include a versatile puck

Above Glossy white xtures

Left The Cacique intimate

with brushed-metal accents were designed with creating outts in mind. We want [our customer] to shop our store and feel that she is on trend, Trinckler says.
28 MAY 2013 | vmsd.com

apparel and sleepwear collection lives on the stores mezzanine level where an illuminated lifestyle graphic helps to draw the customer into the space.

Above Pulling together a

stylish gym-ready look calls for xtures that corral every element from the sports bra to the water bottle into one easy-to-shop area.

Below To create a cohesive look, cabinet surrounds in this denim and pant vignette were created using the same warm oak material that was used for the display tables.

system on the top that enables the retailer to change out hardware for various visual display arrangements (think torso forms dressed in complementary tops and accessories or T-bar displays), plus pull-out shelving underneath for easy access to additional sizes and styles. The retailer also refined its plus-size mannequins, choosing forms and figures with a modern, pearlescent finish and bolder, more fashion-forward poses. Our target customer is happy, confident and sexy, says Trinckler. And the new store design is a celebration of elegant curves, stylish lines and sensual shapes. One such shape fills the shops atrium: A grouping of purple acrylic discs suspended from the ceiling pulls the customers eye up to the trendy Cacique intimate apparel and sleepwear brand on the mezzanine level, which is accessed via a curving grand staircase. Going forward, the Cacique brand will live within all new Lane Bryant locations; the two stores had previously existed in a side-by-side format. This pairing places an entire look, unmentionables and all, at the shoppers fingertips just swipe for the desired light. x

PROJECT SOURCE LIST


RETAILER/DESIGN

Charming Shoppes Inc., Bensalem, Pa.


DESIGN/ARCHITECTURE

MANNEQUINS

Patina-V, City of Industry, Calif.


FIXTURES

SIGNAGE/GRAPHICS

Visual Impulse, Elk Grove Village, Ill.


WALLCOVERINGS AND MATERIALS

Callison, New York

MG Concepts, New York

Astek Inc., Van Nuys, Calif.


For a full list of suppliers, go to vmsd.com.

vmsd.com | MAY 2013

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2013

By Robin Donovan, Managing Editor

TAKE A
Our second annual listing of the best and brightest designers brings
together young professionals whose ideas are shaping their firms and the industry. From materials specialists to environmental graphics whizzes to strategic decision-makers, these up-and-coming creatives are names to watch as they balance the twin demands of quick project deadlines and burgeoning technological options all while designing everything from fixtures to floor plans. And new faces in the industry mean new ideas and fresh perspectives, from tips for surviving ramped-up deadlines to the importance of maintaining human interaction amidst an explosion of new technology. Despite stereotypes of a tech-frenzied new generation, many of this years Designer Dozen say theyre carefully balancing tech and other design touches. More and more consumers are yearning for meaningful human interaction and tactile, analog experiences to balance the digital frenzy, says Bri DeRolph of Fitch, one of this years winners. It appears she and the rest of the awardees are up to the task. Turn the page to meet the 2013 recipients of the second annual VMSD Designer Dozen Awards.

2013

DOUG BUNKER
Disney

Age: 35 Graphic Design Director FRCH, Cincinnati


DOUG BUNKER

Einstein Bros Bagels, Tween Brands, Disney Parks and Resorts, Luxottica, Zale Corp., Apple, Volkswagen, Dots
PROJECTS: WHY HIM? In his 11 years with FRCH, Bunker has designed national and international prototypes for McDonalds, KFC, A&W, Taco Bell and more. As graphic design director, hes responsible for branded visual identities, environmental graphics and printed collateral. In the ofce, coworkers know him as much for a healthy sense of humor as his mentoring role with co-ops and junior staffers.

HOW HE LAUNCHED HIS CAREER:

As a graphic designer coming out of college, I had little experience reading architectural drawings or using a scale. Luckily, I shared an ofce with an architect who helped me adapt my talents into a built environment. In turn, I spent hours training her to use Creative Suite.

SHONDA MCKINNEYSHORT
Age: 35 Senior Designer Macys Inc., Cincinnati
WHY HER? With a career ranging from Ethan Allen to Federated Department Stores (now Macys), McKinney-Short was a natural choice for the Macys Herald Square redesign team, with whom she created a concept for the stores Impulse beauty section along with brand identities for private-label shops in the renovated agship.
ASHLEY F LOYD, CINCIN NAT I (B UNKER) ; MARK A . STEE LE PHOTOG RAPHY, COLUM BUS, OHIO (D ISNEY ); AMAN DA BARB OSA , DAYTON , OHIO ( MCKINN EY-SHORT ); COURTE SY OF M ACY S IN C . , CINCINNAT I

SHONDA MCKINNEY-SHORT

Buy a dilapidated mid-century modern home in need of preservation and lovingly restore it. I love repurposing and giving worn items new life.
IF BUDGET WERE NO OBJECT, SHED:

Macys

32 MAY 2013 | vmsd.com

BRI DEROLPH

Timelines. They seem to get faster and faster, and retail has to respond. Patience is something I am slowly reintroducing myself to and its true: If you measure twice, you only have to cut once.
BIGGEST CHALLENGE ON THE JOB:

Hilltop Clothes Shop

BRI DEROLPH
Age: 29 Senior Designer Fitch, Columbus, Ohio

FELIPE GURZA GOMEZ PALACIO


CO URTE SY O F FITCH, COLUM BUS, OHIO (D EROLP H, HILLTOP CLOT HES SHOP ); CO URTE SY O F EL PALACIO DE HIERRO, M EXICO CIT Y

PROJECTS: M&Ms World, Camel, Jack Daniels Sinatra Select installation, Sports Authority WHY HER? DeRolph, who drives a pick-up truck and is a skilled welder, has built many displays and installations herself, which means she stays close to her work and has a penchant for knowing how things work and why according to a coworker. This take-charge approach has helped her successfully bring brands to retail, including creating lifestyle lounges for Camel and launching Jack Daniels Sinatra Select whisky in a duty-free shop at Las Vegas McCarran International Airport.

Age: 34 Visual Merchandising and Store Design Manager El Palacio de Hierro, Mexico City

WHY HIM? The brains behind this department stores furnishing, luxury gifts, technology, gourmet grocery and sports departments design in Interlomas and Villahermosa, Mexico, Palacio changed the rules in department store design by driving customer circulation only through great visual presentation rather than aisles, a co-worker says. The stores snagged awards from both the Association for Retail Environments and fashion trend forecaster WGSN in 2012.

FELIPE GURZA GOMEZ PALACIO

HIS SIGNATURE DESIGN: Housing departments inside one another. I created a blockplan concept that I call box in a box, which integrates open and closed environments that allow the customer to enjoy the full immersive experience.

El Palacio de Hierro

vmsd.com | MAY 2013

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2013

ALISSA TRIBELLI
Walmart

Age: 31 Partner Lippincott, New York


PROJECTS: Red Robin, Walmart, United Airlines, Hyatt, Samsung WHY HER? Tribelli climbed the ladder at Lippincott, moving from design intern to partner in just seven years. Responsible for retail and customer experience design, she led concept design during the United/Continental airlines merger, created environmental graphics for Walmart and crafted a multi-format shop concept for Samsung.

ALISSA TRIBELLI

Age: 29 Gensler, San Francisco Designer/Associate


PROJECTS: Sephora, Wilkes Bashford, San Francisco International Airport, Blue Shield store, Marmot retail prototype

Wilkes Bashford
WHY HER:

Skilled at computer-generated 3D visualization, Taylor is also the rms in-ofce expert regarding trends and techniques in materials and architectural nishes. For a recent Sephora project in New Yorks Meatpacking District, she helped create a 16-foot-tall graphic of the Sephora ame that essentially exploded the graphic, dispersing the shape like a ne powder.

AIMEE TAYLOR

Articulating a companys brand in a subtle way, and using spatial and visual elements in concert with graphics rather than relying on graphic collateral to tell the brand story.
BIGGEST CHALLENGE ON THE JOB:

34 MAY 2013 | vmsd.com

CO URTESY OF LIPPIN COT T, NE W YORK ( TRIBE LLI) ; ALBERT VE CERKA , E STO PHOTOG RAP HICS INC . , M AM ARONECK , N. Y. ( WALM AR T ); MAT THEW M ILLMAN , SAN FRANCISCO ( WILKE S BASHFO RD); CO URTESY OF G EN SLER , SAN F R ANCISCO ( TAY LOR )

AIMEE TAYLOR

Walmart. Our work helped them move from Always low prices to Save money. Live better. We often say the experience is your brand, so helping the worlds biggest retailer bring its brand promise to life was particularly inspiring.
PROJECT SHES PROUD OF:

CHAD NIEHAUS

PROJECT HES PROUD OF:

In partnership with E-Mart, we developed Mollys Pet Shop; E-Mart Traders, a warehouse-style grocer; and E-Matrix, which sell electronics thats a total of 144,000 square feet of retail space, with full build-out in three months.

CHAD NIEHAUS
Age: 34 Creative Director WD Partners, Columbus, Ohio
PROJECTS: Starbucks, Whole Foods, Walmart, Fazolis, E-Mart, Boons Apothecary, Samsung, Traders Warehouse, New Balance, Shinsegae WHY HIM? A branded environments designer whose background is in product development, Niehaus helps direct a team of 25 designers at WD, representing the rm to current and potential clients and working alongside the team to create designs from Samsungs agship in Korea to prototypes for Fazolis and New Balance.

New Balance

CO URTESY OF WD PARTN ER S, COLUM BUS, OHIO ( N IEHAUS); MARK A . ST EELE PHOTOGR AP HY, COLUM B US, OHIO (NEW BALANCE); CO URTESY OF FAITH BART RUG , CO LUMB US, OHIO (BART RUG , NE IMAN M ARC US)

FAITH BARTRUG
Age: 34 Owner Faith Bartrug Design, Columbus, Ohio
PROJECTS: Neiman Marcus, JCPenney, Heinens, Mark Pis koko WHY HER: Our only nominee with her own design rm, Bartrug has garnered the respect of her clients and peers for handling not only design projects, but also her own marketing, business development, renderings, social networking and more. Her work ranges from design for international department store Neiman Marcus to an 850-square-foot restaurant, koko, inside Columbus Nationwide Childrens Hospital.

FAITH BARTRUG

ON HER DESK NOW:

Neiman Marcus

Ideas for new collection launches, window displays and retail designs for Neiman Marcus, where shes involved in trend forecasting and creating renderings for in-house design.

vmsd.com | MAY 2013

35

2013

ASHLEY DUALE
Age: 27 Interior Designer, Store Experience Supervalu, Eden Prairie, Minn.

WHY HER? After studying interior and environmental design and gaining experience in everything from sculpture to glassworking at the Cleveland Institute of Art, Duale launched a design career. She currently oversees design guidelines for the visual environments at Supervalu stores, and added consistency and impact to interior design concepts for Jewel Osco, Cub Foods and Star Market.

Supervalu

ASHLEY DUALE

PROJECT SHES PROUD OF:

Unifying brand language for Save-A-Lot. From the hard signage to soft signage and overall decor aesthetic, it all ows nicely as one cohesive branded environment.

LISA KIRSCHMAN
Age: 27 Design Manager Starbucks Coffee Co., Seattle
WHY HER: During her time as a project designer at McDonalds USA, this design star created a two-story anchor restaurant on the Las Vegas Strip, and was instrumental in the modernization and rebranding of McDonalds USA interiors, creating the only in-house portfolio design that was rolled out to the U.S. system.
MARTI N KON OPACKI, CHICAG O ( DUALE, SUPERVALU) ; CO URTESY OF LISA KIR SCHM AN, SEAT TLE (KIR SCHMAN , M CDON ALDS)

LISA KIRSCHMAN

Design a pop-up store for every new product launch. It allows you to create a unique, unexpected experience that breaks out from the traditional concept of the brand.
IF BUDGET WERE NO OBJECT, SHED:

McDonalds

36 MAY 2013 | vmsd.com

MITCH PRIDE
Age: 27 Associate Callison, Seattle
PROJECTS: AT&T, Kids Cavern WHY HIM?

MITCH PRIDE

FAVORITE JOB PERK: All the people I work with. It takes a diverse team to get a project out the door successfully, and Callison has a great collaborative environment. I have the benet of working with a talented group of designers, skilled consultants and top-tier clients.

Pride rose through the ranks at Callison, beginning as an intern before earning a masters degree in architecture from Cornell University, and continuing with his current, full-time post. He is the person design leads want involved in their project, a coworker says. Hes recently organized and led Callison teams in local design competitions, such as Raise the Roost and the Seattle Design Jam.
AT&T

CHR IS ED EN, SEAT T LE (P R ID E, AT &T ); G REG P R EM RU; GROTON, M ASS. (HAVILAND, LORD & TAY LOR )

SONJA HAVILAND

Create an in-shop retail experience where you dont have to dread trying on a pair of jeans. It would be fantastic to lean back and relax sipping bubbly, while your avatar on a life-sized monitor tries on a few pairs of jeans that you just saw in the window.
IF BUDGET WERE NO OBJECT, SHED:

SONJA HAVILAND
Age: 31 Senior Designer Bergmeyer Associates Inc., Boston
PROJECTS: Lord & Taylor, Spanx, SAS Shoes, Cannondale prototype (Cycling Sports Group) WHY HER? Haviland joined Bergmeyer after wowing bosses at a small boutique rm in Sausalito, Calif., where she gained experience in specialty and department store design. These days, shes making a name for herself with exceptional graphic communication skills, according to a coworker. Her talents have touched projects from redesigning Lord & Taylor in Boston to prototype design for a cycling sports retail environment. x

Lord & Taylor

vmsd.com | MAY 2013

37

EAST MEETS WEST


By Eric Feigenbaum, New York Editor

Saks opens in Almaty with the flavor of Kazakhstan and a taste of New York.

Despite the growth in personal income among Kazakhstan residents in recent years, the young country lacked a major luxury retailer until now. With flights into the country routinely filled with passengers carrying Saks Fifth Avenue shopping bags, the company knew the time was right to expand its brand to this nation. This Eurasian country, once part of the Soviet Union, is now the ninth-largest in the world. With its abundance of natural resources such as metals, minerals and oil it is the economic heart of Central Asia. To begin establishing its brand in this corner of the globe, Saks Inc. (New York) and the team at Hambrecht Oleson Design Inc. (Short Hills, N.J.) provided their Kazakh partners with an educational tour of New York retail environments and an introduction to various Saks Fifth Avenue guidelines, including ceiling heights, lighting levels and material selection. According to design principal Karen Oleson, The design solution represents both a respect for the culture and people of Kazakhstan and the design intelligence of Saks. The 91,000-square-foot-store opened last October in the Esentai Mall in Almaty, Kazakhstans biggest city. Its three floors of luxury retail space blend Kazakstans local flavor including textiles, artwork and sculpture with Fifth Avenue standards.
38 MAY 2013 | vmsd.com

This page For its new

Kazakhstan store, Saks Fifth Avenue translated its American elegance into a Eurasian environment with branded visual imagery and departments that are dened by panels of sandblasted mirror.

MAXI M ZO LOTUH IN , ALMATY, KAZ AKH STAN

vmsd.com | MAY 2013

39

Above The shoe department a variation on the New York agships huge installation is dened by surface textures, luxurious seating and the familiar Murano glass bubble chandelier. Right The expansive cosmetics and fragrance area features an interactive multi-brand presentation and dedicated Chanel and Dior brand shops.

While adjusting for local market requirements, the Kazakhstan store has many similarities with our stores in the U.S., says Saks David Pilnick, senior vp of international business ventures. But unlike our U.S. layouts, this store includes four tunnel stores, which are freestanding mono-brand shops that have entry from the mall as well as the Saks store. From entrances on the three mall levels, customers are drawn to the store by a silver mosaic wall that serves as a backdrop for the highly recognizable Saks square logo. Shoppers are led through an expansive two-bay cosmetics department by a serpentine ceiling treatment highlighted by illuminated crystal strands suspended from oval shapes. A basket weave lighting plan, with alternating straight bar fixtures, provides the appropriate level of ambient light. The focal point of the environment is a dramatic three-level escalator well visible from any point within the store. Dancing above the well, a grouping of crystal clouds suspended 27 feet from the ceiling evokes the ever-present clouds hovering above the mountains surrounding Almaty.

40 MAY 2013 | vmsd.com

Right The mens

department is differentiated by hanging bronze bead panels, modern and retro furniture and colorful custom area rugs.

Below Kazakhstans Saks Caf wraps around the open escalator. It features contemporary black stone counters, jewel-toned seating and Kazakh patterned fabric.

Up the escalator is 10022 Shoe, the signature department launched in the New York flagship in 2007. The same Murano glass bubble chandelier found in the Fifth Avenue store highlights the residential furniture and textural feel of the department. The Saks Caf on the third level surrounding the escalator well provides dramatic views to floors below. The open eatery is bordered by string curtains and appointed with sleek black stone counters, a black mirror and white wood floors. A splash of patterned Kazakh fabric on the columns and bright jewel-toned seating are strong local references. Suspended strands of beads are the common thread that ties the environment together. While the floor plan is open, each family of businesses is delineated by these see-through walls strands of crystal beads in womens areas, bronze beads for mens departments. VIP shopping clubs are an important part of the store, too. The mens area has its own mall entrance and its club is complete with a bar and flat-screen TV, all in a setting of luxurious ebony wood. The gates to the club are evocative of the inner workings of a clock. Designed by a Kazakh artist, theyre another example of East meets West in this onceremote corner of the world. x
PROJECT SUPPLIERS
RETAILER

Saks Inc., New York


DESIGN AND ARCHITECTURE

Hambrecht Oleson Design Inc., Short Hills, N.J.


FIXTURES

Orsep, Istanbul
MANNEQUINS/FORMS AND PROPS

Adel Rootstein, New York Pucci, New York Seven Continents, Toronto Silvestri, Los Angeles
DECORATIVE LIGHTING

Line, Almaty, Kazakhstan Bright Group, New York Boyd Lighting, New York Dekor Studio, New York Moooi, New York Neenas, New York
FURNITURE

Design Within Reach, New York Blu-Dot, Minneapolis Arteriors Home, New York Michael Taylor, New York AtelierD3, Mexico City Orsep, Istanbul
For a full list of suppliers, go to vmsd.com.

vmsd.com | MAY 2013

41

A D V E R T I S E M E N T

STEVE TROWBRIDGE & TIM RHEAULT


Co-Founders and Principals
Thinking about how retailers approach the design of their stores, what trends are you seeing that excite you?
Daily Juice Prototype Store

AREAS OF EXPERTISE Brand Strategy Consulting Design Architecture Digital Engagement Experience Strategy Interior Environments Master Planning Visual Communication OFFICE LOCATIONS Los Angeles San Francisco CONTACT 542 S San Vicente Blvd. Los Angeles, CA 90048 T: (310) 362-3280 E: info@rhetroactive.com

Since RHETROACTIVE was born as a boutique lab within an entertainment design firm, were naturally tuned-in to the increasing use of technology and interactivity within stores. We believe the successful use of these features above all must provide entertainment value. They must be executed seamlessly within the store design and, of course, they must be appropriate for the brand and product mix. This is really where the role of the retail designer is critical technology should be transparent to the guest and used to enhance their interaction with the brand or product without needlessly overloading their senses. Retailers should always ask: Does this feature build a lasting connection to the product or create a positive consumer experience that drives loyalty and sales? Our approach to retail design is a classic example of how we bring entertainment into the mix to create unforgettable shopping experiences that people want to return to again and again allowing them to spend more time and money with the brand.
How has the business climate of the past five years affected the mindset and strategies of store planners?

the current challenges in retail. And perhaps we can say this because were untraditional retail designers, but we believe the industry seems ripe for significant disruption and innovation. With rapidly evolving technology and ever increasing market saturation, consumers have unlimited access to products through companies like Amazon, Zappos and Fab.com, which are turning the marketplace on its head. With so many choices at consumers fingertips, brick-and-mortar retail must do a better job at responding to these global shifts. Why should people leave their house and visit your store when they can buy an item more easily (and likely more cheaply) online? We believe

rhetroactive.com

Its much too simple of a view to say that recession alone is to blame for

Hershey's Times Square

the answer is quite simple: To have a meaningful, memorable interaction with the brand in person that they cant necessarily have at home. The experiences we create affect consumers through all of their senses; sight, sound, taste, touch and even smell, providing deeper, more personal connections to your brand or products.
Complete this sentence: Successful retail design is.

Exciting, inspiring and emotionallyengaging, while it communicates and reinforces the brand message. It should be well-designed to not only provide customers who know what they want a great experience, but enough of an adventure to introduce guests to products and services they didnt know they wanted. We believe this is done through storytelling. What do you want your consumers to think and feel once theyve left your store? The experience you create for them during their visit will likely create that first impression and often lasts a lifetime. Creating memorable moments through storytelling is key to connecting your customers with all of your products. The retail spaces we create are conceived from the guests point of view we take them on an unforgettable journey that engages them on an emotional level, leaving an everlasting impression and building higher customer loyalty.

Despicable Me Exit Retail

What single development do you feel has the potential to radically change store design over the next few years?

The further streamlining of the supply chain is really going to affect how people shop for products. Companies worried about online sites and showrooming will have to rethink their stores and create retail environments that are must-see experiences. Retail outlets will become less about rows and rows of products and more about creating exciting, emotionally engaging vignettes that get consumers deeply engaged with their products. We also believe brands and retailers will have to get more involved in the retail space together. Whether its store-in-store or pop-up retail, brands

and retailers alike will have to deliver great environments that surround their products to keep people immersed in their messaging. Lastly, the product mix is key. Brands and retailers alike will have to consider products exclusive to specific locations. People will come to a store if they cant get a product anywhere else. Consider products that are custom or branded exclusively to each location; those are often the highest-selling products at stores that offer them.
What makes a successful partnership between retailers and design firms?

Oakley Concept Store

With RHETROACTIVE, it takes a client who isnt risk-adverse and wants to try new things. We approach branding as a kind of journey; we study the brand, what it means and how it is perceived by its core customers. Then, we carefully develop a plan that communicates and reinforces the brand message in a subtle, effective and emotional way. We tend to ignore the more traditional commercial approaches and instead try to create entertaining guest experiences. The result, through this one-on-one idiom, is stronger customer loyalty and brand reinforcement, accomplished in a way that no other advertising method or medium can offer. As a result, the stores, retail centers and restaurants weve designed have attained some of the highest revenues per square foot in the world.

A A RO N B ROT H ER S , W EST H O L LYWO O D, C A LI F.

SOLVING THE WORLDS PROBLEMS


Award-winning design firms talk about todays special challenges.
By Steve Kaufman, Editor at Large The winning projects in this years Association of Retail Environments Store Design Awards represented noteworthy innovation, design, creativity and problem-solving. The winning design firms may have had more of a license to innovate, and maybe more budget, too, but they were also asked to make strategic contributions. It represents a changing era for the design firm industry. Still valued for their design abilities and architectural skills, firms must also be conversant with green building, modern technology, international cultures, merchandise and space planning, brand development and support and shopper psychology. In order to have a conversation with a retail client these days, we cant only talk about the design, signage and fixtures, says Michael Bodziner, princi44 MAY 2013 | vmsd.com

pal at Gensler (San Francisco), which designed the Hudson Grace and Wilkes Bashford stores in San Francisco. (Both locations won Outstanding Merit awards from A.R.E. in their categories.) Today, it has to be a holistic conversation about everything that space represents. Cultural and economic changes in the world are forcing shifts in retail, and consulting firms must adapt, as well. Some of the winning designers tell us that the biggest changes include:
CO N S O L IDAT IN G S PAC ES

One overarching business initiative today is retailers being careful about the size of their stores, says Charles Sparks of Charles Sparks + Co. (Westchester, Ill.), who designed the Neiman Marcus store

M ARK A . ST E EL E PHOTOG RAPH Y IN C . , COLU M B US , OH IO ( A A RO N B ROT H ER S ) ; YA S U M ATS U MOTO PH OTO GRA PH Y, TOKYO ( RA LPH LAU REN )

in Walnut Creek, Calif., the grand prize winner in the department store category. Neiman Marcus, for one, has had a new perspective during the slowdown: greater emphasis on controlling costs, expansion plans and renovation plans. Theyre expanding into secondary markets, like Walnut Creek and Charlotte, N.C., with downsized stores. The recently opened Walnut Creek store is 85,000 square feet on three levels, as opposed to the 180,000-square-foot, three-level store Sparks designed for the retailer in 1999 at the Willow Bend shopping center in Plano, Texas. Michael Neumann Architecture (MNA; New York), which designed the Ralph Lauren store in Stockholm, an Outstanding Merit winner in its category, is working with Patagonia on two specialty stores in New York. Instead of the general merchandise store Patagonia already has in New York, its experimenting with smaller concepts a specialty climbing store in the Meatpacking District and a surf store on The Bowery, says firm principal Jeff Rudy. It plans to have five different specialty stores in New York eventually.

U N DER STAN DIN G T HE CO N SU M ER P S YC HE

Downsizing wont work if the project isnt aimed directly at the local consumer; thus, everyone involved is being asked to do some homework. Localization is really important, says Genslers Bodziner. Potato stamp roll-outs may work for some retailers, but not for most. Gensler has recently designed stores for The North Face that have a community feel, creating opportunities for consumers to share their experiences and insights with one another on digital and actual bulletin boards. The challenge is figuring out what makes people say, I can order it online, but I just want to go to the store to shop. To know that, Bodziner says, We need to know pop culture, behavioral trends and human behavior to do the research that informs the retail strategy.
IN T ER N AT IO N AL EXPAN S IO N

After the recession began, there was a big push by American brands to Asia and those parts of Europe identified as good markets, says MNAs Michael Neumann. But that created special challenges.

R A L P H L AUR EN, STO C K H O LM, S WE E D E N

vmsd.com | MAY 2013

45

Genslers business, too, has been swept up by international expansion. So, says Bodziner, we have 42 locations around the world, staffed with people on the ground we can tap into for local cultures and trends. A Gensler office in Bangalore, India, helped the company create a retail prototype for ColorPlus, an Indian version of a Banana Republic-type store. Its team in Shanghai helped introduce The North Face to China. Its a different market, Bodziner says. The American consumer is interested in outdoor sports. The Chinese customer likes the fashion aspects of the merchandise. So a U.S. approach wouldnt have worked there.
DEAL IN G W IT H T HE N EW T EC HN O LO G Y

HUDS ON GRACE, SAN FR A N CISCO

In the case of Ralph Lauren, with whom MNA has been working for 17 years, theres an overriding aesthetic that doesnt try to mimic the local vernacular. Every brand wants an identifiable design, says MNA principal Barbara Laskey Weinreich. You have to look at the envelope youre given and know where you are and how to fit that identity in. For Ralph Laurens first Scandinavian flagship, the designer chose a historic building a block from the harbor in downtown Stockholm. Lauren always looks for architectural distinction and adjacencies to other high-end retailers, says Laskey Weinreich. Its Stockholm neighbors include the likes of Montblanc, Prada, Gucci and Louis Vuitton. Though American brands are recognizable around the world, courtesy of the Internet, we have to interpret the brands in a three-dimensional space to create a real-life embodiment of the brand, says MNAs Rudy.
46 MAY 2013 | vmsd.com

Everyone is trying to solve the riddle of multichannel, says Brian Shafley, president of Chute Gerdeman (Columbus, Ohio), which won a category Grand Prize Award for its Aaron Rents art-supply store in West Hollywood, Calif. It seems every brief or RFP we get requires an omni-channel solution. Every client asks, What do you have in your toolbox, from a technology integration standpoint, to improve the customer experience? Shafley says Chute Gerdeman began hiring people who understand research and consumer analysis. Its become a critical component, he says. We used to be hired by the retailers director of real estate or store design. Now, were hired by the ceos, and we have to be more conversant with business analytics and productivity modeling. We have a director of digital experience who is an integrated part of our team, says Genslers Bodziner. It allows us to offer that digital component, not only as part of store design but also as part of the overall retail strategy and the customer service element. The strategy would address questions design firms of the 90s never had to ask, like: How do you supplement the digital information shoppers have already downloaded before they come into your store? How do you make the transaction as mobile, direct and efficient as possible? How do you give the sales associates the hand-held tools to service the customer? Its all how the design firm business is having to evolve in the second decade of the 21st Century.

M AT T H E W M I LLM A N PHOTOG RAPH Y, SAN F RAN CI SCO , CAL IF.

Checkouts that reduce waiting time for consumers and wasting time for employees.
One More Reason Why Were A Fixture In Americas Best Stores.
The last thing you want a checkout to do is to test the patience of your customers or the stamina of your staff. Thats why Leggett offers belted and beltless checkouts designed to last longer, speed transactions, and cut costs. It begins with your choice of durable all-metal or handsome wood construction. Both are customizable. The POS and monitor mounts and check-writing stand can be tailored to meet your needs. The units even simplify any possible adjustments to cut labor costs. Plus, the scanner cabinet and register stand are ergonomically designed to reduce employee fatigue and back injuries. Theres even an available spinning bag carousel that engages consumers to speed checkout even more. So, contact us now at 847.687.4921 to learn all about Leggett checkouts. Theyre what your customers have been waiting for.
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A Fixture In Americas Best Stores


2013 Leggett & Platt

A .R .E. DESIGN AWARDS 2013

GRAND PRIZE

STORE OF THE YEAR

1 HARDLINE SPECIALTY STORE 7501-25,000 SQ FT


Tiffany & Co., SoHo, New York
Design: Tiffany & Co., New York

3 HARDLINE SPECIALTY STORE UP TO 3000 SQ FT


TELUS G2, Carrefour Laval, Laval, Canada
Design: Figure3, Toronto

2 DEPARTMENT STORE
Neiman Marcus, Broadway Plaza, Walnut Creek, Calif.
Architect of Record: Niles Bolton Associates, Atlanta Design: Charles Sparks + Co., Westchester, Ill.

4 SOFTLINE SPECIALTY STORE UP TO 3000 SQ FT


Belstaff USA, Madison Avenue, New York
Architect: TPG Architecture, New York Design: Studio Soleld Inc., New York

48 MAY 2013 | vmsd.com

COU RT E SY OF A . R . E ., H O LLY WOOD, FL A . ( 1) ; CH A RLI E MAYE R P H OTO GRAP H Y, OAK PAR K , I L L . ( 2) ; CO U R T ES Y O F A . R . E. , H O L LYWO O D, FL A . ( 3) ; CO U R T ES Y OF A . R . E . , H OLLYWOOD, FLA . (4 )

BPM W, NEW YO RK (5 ) ; HI ROY U KI ORI H A RA , TOK YO (6 ) ; A-F RA ME STU D I O I N C . , TO RO N TO ( 7) ; ST PH AN E B R G G ER PH OTO G R APH E D ARC H I T EC T U R E, MO N T R E A L (8 )

5 SOFTLINE SPECIALTY STORE UP TO 3000 SQ FT


Wolverine Company Store, NoLIta, New York
Design: BKLYN Dry Goods, Brooklyn, N.Y.

7 SOFTLINE SPECIALTY STORE 7501-25,000 SQ FT


Joe Fresh, Fifth Avenue, New York
Architect: Callison, New York; Skidmore, Owings & Merrill LLP, New York Design: Burdilek, Toronto

6 SOFTLINE SPECIALTY STORE 3001-7500 SQ FT


Puma, Osaka, Japan
Architect: MD Associates, Tokyo Architect, Design, Project Management: plajer & franz studio, Berlin

Prmont Harley-Davidson, Quebec City, Canada


Architect: Consortium: DMG Architecture, Quebec City, Canada; Bourgeois/Lechasseur Architectes, Quebec City, Canada Design: Optima Design, Montreal x

8 SPECIALTY STORE OVER 25,000 SQ FT

vmsd.com | MAY 2013

GRAND PRIZE
49

Retail Design Firm Resource Guide

Now in its 19th year, VMSDs Retail Design Firm Resource Guide offers you a detailed, go-to resource for your next project. Discover the right design firm for your vision or browse the various stores and installations completed throughout the past year. This years listings show a noticeable increase in both firm fees and submissions from companies abroad a sign of

positive growth in retail design throughout 2012. From Mexico to Croatia to England, these listings stand to show that the demand for design firms is picking up. Each listing provides contact information in addition to several notable retail projects the firm worked on in 2012. Check out the Rankings by Design Fees chart on page 54, compiled by

reported total retail design fees from participating companies. Information for the VMSD Retail Design Firm Resource Guide, including fees where applicable, was provided by individual firms and has not been verified by VMSD magazine.
Design firms interested in participating next year should contact assistant editor Carly Hagedon at carly.hagedon@stmediagroup.com.

Design Firm

Retail design fees/2012

Rank

Location

Contact information

Retail space designed/2012 (sq. ft.)

Projects

lvarez-Daz & Villaln Amor Architectural Corp. AORS Inc.

$240,000

35

San Juan, Puerto Rico Ontario, Calif. San German, Puerto Rico Tampa, Fla.

787-758-1126 cvillalon@aldivi.com www.alvarezdiazvillalon.com 909-923-6434 speterson@amorarch.com www.amorarch.com 939-969-3553 angelriverasoto@gmail.com 813-281-9299 jromero@apiplus.com www.apiplus.com 717-632-5688 jrrawinc@aol.com www.architectureworkshopinc.com

54,000

SnackBox at Times Square, New York; Zara, Fifth Avenue, New York; Club Monaco, Toronto Fresh & Easy, Mesa, Ariz.; American Apparel; FedEx

$50 million

500,000

$150,000

38 22 (tie) N/A

50,000

DND Super One Foods, Carencro, La.; The Fresh Market, Bradenton, Fla.; The Wine Loft, Naples, Fla. Wantz Chevrolet, Taneytown, Md.; Gettysburg College Bookstore, Gettysburg, Pa.; The Bullet Hole + Junction, Gettysburg College, Gettysburg, Pa. Bellsima, Mrida, Mexico; Souvenirs Shop, GMMM, Mrida, Mexico; NYX Liverpool, Centro, Mexico Mayower Massage, Portland, Maine; Taste of Brazil, Danbury, Conn.; Oxford Casino Holiday Design 2012, Oxford, Maine TD Bank, multiple locations; Staples, New York; Lord & Taylor, Ridge Hill, N.Y. Jim Beam Global Innovation Center, Clermont, Ky.; Tvoy Dom Stoes, multiple locations, Russia; Sunglass Hut Reexion Kiosk, multiple locations Wellesley Toyota, Wellesley, Mass.; Potbelly Sandwich Works, Boston; Reebok Outlet Store, Lake Buena Vista, Fla. Tele2 Store Concept, Pula, Croatia; Lush, Slovenia, Croatia; Brokula&, Zagreb, Croatia
DND= Did Not Disclose

api (+) Architecture Workshop Inc. Arquitectos Interiores S.C.P. As You Like It Design LLC Bergmeyer Associates Inc. Big Red Rooster

$3.4 million

1.7 million

DND

Hanover, Pa. Mrida, Mexico New London, Conn. Boston Columbus, Ohio Brockton, Mass. Zagreb, Croatia

250,000

DND

N/A

+52 999-946-7486 contacto@arquitectos-interiores.com.mx 4000 www.arquitectos-interiores.com.mx 860-941-4611 asyoulikeitdesignllc@hotmail.com www.asyoulikeitdesignllc.vpweb.com 617-542-1025 ajohnson@bergmeyer.com www.bergmeyer.com 614-255-0200 aspiess@bigredrooster.com www.bigredrooster.com 508-583-5603 dseibert@bkaarchs.com www.bkaarchitects.com +385 1 60 64 034 info@brigada.hr www.brigada.hr 100,000

DND

N/A

$6.7 million

15

1.2 million

$26 million

DND

BKA Architects Inc.

$4.4 million

20

434,800

Brigada

DND

N/A

40,000

50 MAY 2013 | vmsd.com

Design Firm

Retail design fees/2012

Rank

Location

Contact information

Retail space designed/2012 (sq. ft.)

Projects

Bruce And Tom (BAT) Charles Sparks + Co. Chipman Design Architecture Chris Rossi Studio

$525,000

34

San Francisco Westchester, Ill. Des Plaines, Ill. Tampa, Fla. Columbus, Ohio Minneapolis Washington, D.C. Worthington, Ohio Kansas City, Mo. Powell, Ohio

415-512-9281 karen@bruceandtom.com www.bruceandtom.com 708-449-4030 hventi@csparksco.com www.csparksco.com 847-298-6900 info@chipmandesignarch.com www.chipmandesignarch.com 941-504-7583 cr@chrisrossistudio.com www.chrisrossistudio.com 614-469-1001 gnauman@chutegerdeman.com www.chutegerdeman.com 612-547-1300 twilliams@cmarch.com www.cmarch.com 202-466-6116 marketing@coredc.com www.coredc.com 614-436-0100 pmcintosh@cowanandassociates.com www.cowanandassociates.com 816-474-1360, ext. 301 cpatterson@cp-assoc.com www.cp-assoc.com 614-785-0505 fwhite@daviswince.com www.daviswince.com 212-989-0652 mail@eoarch.com www.eoarch.com 954-636-8257 info@equilibriuminteriors.com www.equilibriuminteriors.com 605-787-0710 eric@ericmonroearchitecture.com www.ericmonroearchitecture.com 614-885-3453 info@tch.com www.tch.com 917-647-2256 gl@optonline.net www.fdgnyc.com 513-241-3000 info@frch.com www.frch.com 415-433-3700 michael_bodziner@gensler.com www.gensler.com 404-601-4000 hthompson@greenbergfarrow.com www.greenbergfarrow.com +44 121 200 2828 sam@grr.eu www.greenroomretail.co.uk 508-458-4545 lperry@group7design.net www.group7design.net

100,000

Bubbles Beauty, Columbus, Ohio; Blackheart, Glendale & Irvine, Calif. Macys Herald Square 2nd Floor, New York; Neiman Marcus, Walnut Creek, Calif.; Barnes Museum Shop, Philadelphia Ulta Beauty, national; Gap Inc., national; Walmart, Midwest region Great Glam, Tampa, Fla.; Cru Cellars, Tampa, Fla.; a. haley, Rogers, Ark. Aaron Brothers, Santa Monica & West Hollywood, Calif.; American Family Insurance DreamBank, Madison, Wis.; Dominos, Las Vegas, Houston, Virginia Beach, Va., & Seattle Ecco Shoe Stores, multiple locations; True Religion Brand, multiple locations; Bare Escentuals, multiple locations Wasabi Modern Japanese Cuisine, Orlando; Gant, Washington, D.C.; Bank of Georgetown, Washington, D.C. Calphalon Outlet, Phoenix; William Patterson University Bookstore, Wayne, N.J.; Easton Town Center, Columbus, Ohio DND Mellow Mushroom Pizza Bakers, Lone Tree, Colo.; DSW, national; U.S. Holocaust Memorial Museum Shop, Washington, D.C. The Metropolitan Museum of Art Store, New York; Free People, Santa Monica, Calif.; Anthropologie, Oklahoma City DND Seeley Mens Store, Rapid City, S.D.; Vanbach Womens Store, Rapid City, S.D.; The Zipper Denim Store, Rapid City, S.D. CityTarget, Chicago, Seattle, San Francisco & Los Angeles; Buffalo Wild Wings, Beechmont, Ohio; Ann Summers, multiple locations, London Courts, Kingston, Jamaica & Marisule, St. Lucia; La Curacao, Managua, Nicaragua Liverpool Veracruz, Veracruz, Mexico; Macys City Creek Center, Salt Lake City; Hersheys Kisses Chocolate World, Hershey, Pa. TopShop, Los Angeles; Dream Dry, New York; Wilkes Bashford, San Francisco Whole Foods Market, Raleigh, N.C.; Victorias Secret Pink, London; Meijer, Berwyn, Ill. Nu Skin Spark Centre, Poland Street, London; Nike House of Innovation, Selfridges, London; Jeff Banks, Australia FYE, multiple locations; Caf at Seven Hills, Warwick, R.I.; SmartPak, Natick, Mass.

$3.5 million

21

825,000

$13.5 million

11

4.3 million

$45,000

41

12,000

Chute Gerdeman

$6.2 million

18

745,000

CMA

$11.8 million

12

9.2 million

Core Cowan + Associates CP&Associates/ Architects & Planners Davis Wince Ltd. EOA (Elmslie Osler Architect) Equilibrium Interior Design Inc. Eric Monroe Architecture LLC Fitch Fitzpatrick International Group FRCH Design Worldwide Gensler

DND

N/A 26 (tie) 36 (tie) 29

95,000

$2 million

1.3 million

$235,000

121,527

$1.2 million

526,000

DND

N/A

New York Fort Lauderdale, Fla. Rapid City, S.D. Columbus, Ohio Southampton, N.Y. Cincinnati San Francisco Atlanta Birmingham, England Milford, Mass.

32,000

$170,000

37

7500

$120,000

39

18,000

DND

N/A

DND

$650,000

32

500,000

$20.8 million

4.4 million

$70.4 million

DND

GreenbergFarrow

$23.2 million

7 22 (tie) N/A

3.9 million

Green Room

$3.4 million*

84,669

Group 7 Design Inc.

DND

118,000

DND= Did Not Disclose

vmsd.com | MAY 2013

51

THE DESIGN FIRM ISSUE: RESOURCE GUIDE


Retail space designed/2012 (sq. ft.)

Design Firm

Retail design fees/2012

Rank

Location

Contact information

Projects

Gruskin Group Harris Welker Architects Hennessey Design Herschman Architects Inc. Image 4

$4.8 million

19

Springeld, N.J. Austin, Texas Portland, Ore. Cleveland Manchester, N.H. Atlanta

973-376-4411 kgruskin@gruskingroup.com www.gruskingroup.com 512-329-5998 swelker@harriswelkerarchitects.com www.harriswelkerarchitects.com 888-358-6368 sean@hennessylighting.com www.hennessylighting.com 216-223-3200 fmargulies@herschmanarchitects.com www.herschmanarchitects.com 603-644-0077 sales@image4.com www.image4.com 770-953-1500 client.services@inreality.com www.inreality.com 937-439-4400 retail@interbrand.com www.interbranddesignforum.com 817-222-8675 sam.pena@jacobs.com www.jacobs.com 216-781-0131 jrussell@jencen.com www.jencen.com 212-986-9866 info@jerrybirnbach.com www.jerrybirnbach.com 248-355-0890 info@jga.com www.jga.com 800-533-2796 dana.sch@kingrs.com www.kingrs.com 859-442-8050 jtavernelli@klhengrs.com www.klhengrs.com 415-500-3334 kraig@kraido.com www.kraido.com 314-434-8898 jak@kdginc.com www.kdginc.com 412-243-3430 slami@lamigrubb.com www.lamigrubb.com 646-350-3305 mhowley@lxddesign.com www.lxddesign.com 514-382-0571, ext. 259 mariof@lodadesign.com www.lodadesign.com 330-659-3161 bchurchill@louisandpartners.com www.louisandpartners.com 55 11 3088 5212 info@mauricioqueiroz.com.br www.mauricioqueiroz.com.br

325,000

Verizon Wireless Union Station window sculpture & signage, Washington, D.C.; Verizon Wireless Displays for RadioShack, multiple locations; Verizon Wireless, multiple locations Viva Day Spa, Austin, Texas; Northeast WIC Clinic, Austin, Texas; Taste Wine Bar, Austin, Texas Burberry Michigan Avenue agship, Chicago; Club Monaco, Toronto; Tiffany & Co., Macau, China Dicks Sporting Goods, multiple locations, U.S.; Best Buy, multiple locations; Joann Fabric & Craft Store, multiple locations Lids Locker Room at Super Bowl XLVI, Indianapolis; Lindt corporate headquarters and experimental environment, Stratham, N.H.; Zumba Immersive POS, Orlando Simmons in-store presence, national; Tempur-Pedic SEC, national; Xsensor kiosk, multiple locations Michael Hill Jewelers, multiple locations, global; Nebraska Furniture Mart, Dallas; Honda/Acura, multiple locations American Girl, Miami; CVS Pharmacy, Huntington Beach, Calif.; Whole Foods Market, Lynneld, Mass. Papyrus Yorkdale Shopping Center, Toronto; Kay Jewelers Willow Lake Crossing, Warner Robins, Ga.; Jared, Aventura, Fla. PishPosh Baby, Lakewood, N.J.; Model Drug, Kingsburg, Calif.; JCPenney prototype vendor shop, multiple locations McCormick World of Flavors, Baltimore; Scamp & Scoundrel, Paramus, N.J.; Sleep Number, Oakbrook, Ill. Fresh St. Market, Vancouver; La Cadena Supermarket, Santo Domingo, Dominican Republic; Conoco Fuel Station Denver International Airport, Denver Nike, Chicago; Lord & Taylor, Boca Raton, Fla.; Kroger, Houston Alon Brands, multiple locations; Wells Fargo, multiple locations; Propel Fuels, Fullerton, Calif. Kehrs Mill Schnucks Ballwin, Mo.; Southdale Center Mall Renovation, Edina, Minn.; Mercy Medical Center Gift Shop, St. Louis Aeropostale & PS by Aeropostale, Nashville, Tenn.; rue21, Monroeville, Pa.; Cat Cora Gourmet Market Salt Lake City Airport, Salt Lake City Gucci-Beverly Center, Los Angeles; Longchamp King of Prussia Mall, King of Prussia, Pa.; Gucci Madison Avenue, New York Timberland, Chicago; Ardene, Les Galeries de la Capitale, Quebec City, Canada; Rudsak Dix30, Brossard, Canada OCharleys, Franklin, Tenn.; Chilis, Mesquite, Texas; Dennys, Barstow, Calif. Etna Home Store, Recife, Brazil; Omega Watches, So Paulo & Rio de Janeiro; Nextel, So Paulo
DND= Did Not Disclose

DND

N/A

3500

DND

N/A

750,000

$8 million

13 31 (tie) 31 (tie) N/A

7 million

$1 million

300,000

InReality Interbrand Design Forum Jacobs Engineering Group Inc. Jencen Architecture Jerry Birnbach & Associates JGA Inc. King Retail Solutions KLH Engineers

$1 million

250,000

DND

Dayton, Ohio Pasadena, Calif. Cleveland

7.5 million

$15.5 million

10 23 (tie) 36 (tie) 14 23 (tie) 16

7.6 million

$3 million

340,000

$235,000

Somers, N.Y. Southeld, Mich. Eugene, Ore. Fort Thomas, Ky. San Francisco Maryland Heights, Mo. Pittsburgh

125,000

$6.9 million

525,000

$3 million

6 million

$6.5 million

13.7 million

Kraido Kuhlmann Design Group Inc. Lami Grubb Architects LP L x D Design Consultancy LODA Design Louis+Partners Design Mauricio Queiroz Design de Consumo

$1.1 million

30

1.5 million

DND

N/A

891,000

$2.9 million

24

2 million

DND

N/A

New York

45,000

DND

N/A

Montreal

8465

DND

N/A

Akron, Ohio

400,000

$1.8 million

27

So Paulo

260,000

52 MAY 2013 | vmsd.com

Design Firm

Retail design fees/2012

Rank

Location

Contact information

Retail space designed/2012 (sq. ft.)

Projects

MBH Architects The McKinney Partnership Architects P.C. Montalba Architects Inc. MulvannyG2 Architecture Phase Zero Design Inc. Planning/Design Associates Inc. Retail Habitats Retail Design rezTark Design Studio RGLA Solutions Inc.

$22 million

8 26 (tie) N/A

Alameda, Calif. Norman, Okla. Santa Monica, Calif. Bellevue, Wash. Duxbury, Mass. Charlotte, N.C. San Diego

510-865-8663 ellen@mbharch.com www.mbharch.com 405-360-1400 gward@tmparch.com www.tmparch.com 310-828-1100 cristine@montalbaarchitects.com www.montalbaarchitects.com 425-463-1260 nancy.ryan@mulvannyg2.com www.mulvannyg2.com 781-452-7121 jkimball@phasezerodesign.com www.phasezerodesign.com 704-537-6595 splanningdesign@cs.com 858-877-8335 sayhello@rehabretaildesign.com www.rehabretaildesign.com 513-233-3333 bkratzer@reztark.com www.reztark.com 847-671-7452 info@rgla.com www.rgla.com

9.7 million

Neiman Marcus, Walnut Creek, Calif.; Levis SoHo, New York; CityTarget, Los Angeles Pier 1 Imports, Manhasset, N.Y., Lyndhurst, Ohio & Rosedale, Minn. Stylehaus The Grove, Los Angeles; Isabel Marant, Los Angeles; Barbara Bui - South Coast Plaza, Costa Mesa, Calif. CityTarget, Los Angeles; OSU Beaver Store, Portland, Ore.; Costco Wholesale, Washington, D.C. West Marine, Old Saybrook, Conn.; Ann Taylor Prudential Center, Boston; Lindt & Sprungli, New York Finks Jewelers, Charlotte, N.C.; Lebos Western Wear, Cornelius, N.C.; Rangoni Shoes, Raleigh, N.C. Stiebers Sweet Shop, Roseville, Calif.; Planet Beach, multiple locations; Don Roberto Jewelers, multiple locations Crayola Flagship Store; Ilori Prototype; Bloomingdales Outlet Store Cort Rental Concept, Seattle; Kennedy Space Center Retail Shop, Kennedy Space Center, Fla.; Orvis, New York

$2 million

750,000

DND

100,550

$68.3 million

130 million

$2.3 million

25

1.2 million

DND

N/A

40,000

$56,100

40

45,000

$1.4 million

28

Cincinnati

520,000

$6.3 million

17

Chicago

1.4 million

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THE DESIGN FIRM ISSUE: RESOURCE GUIDE


Retail space designed/2012 (sq. ft.)

Design Firm

Retail design fees/2012

Rank

Location

Contact information

Projects

RSP Architects

$40 million

Minneapolis

612-677-7100 jackie.peacha@rsparch.com www.rsparch.com 514-385-0333, ext. 213 vkhoueiry@sajo.com www.sajo.com 612-335-8797 smart@smart-associates.com www.smart-associates.com 425-298-1000; 425-301-1917 tom.bowen@stantec.com www.stantec.com 212-680-3500 yr@studiogaia.com www.studiogaia.com 503-222-7999 inquire@twentyfour7.com www.twentyfour7.com 704-841-1899 johnurban@urbanaia.com www.urbanaia.com +31 20 623 3114 info@uxusdesign.com www.uxusdesign.com 610-944-5536 jnelis@watkinsarchitect.com www.watkinsarchitect.com 608-836-1128 markzingg@zinggdesign.com www.zinggdesign.com

DND

Buffalo Wild Wings, multiple locations; Target, multiple locations, Canada & U.S.; Walgreens, Midland, Texas Le Creuset, Denver; Ann Taylor & Loft, Toronto; Call It Spring, London The Kenwood, Minneapolis; Caf Maude, Minneapolis; Hubert White, Minneapolis Victorias Secret, Waterford, Maine; Walmart Stores, Bentonville, Ark.; Crate & Barrel, Toronto Cherry New York Dream Hotel, New York

SAJO Consultancy smart associates ltd.

DND

N/A

Montreal

110,000

$600,000

33

Minneapolis Redmond, Wash. New York Portland, Ore. Matthews, N.C. Amsterdam Fleetwood, Pa. Middletown, Wis.

200,000

Stantec Architecture $51 million

28 million

Studio Gaia

DND

N/A

DND

Twenty Four 7 Urban Architectural Group PA Uxus

DND

N/A

50,000

Nike Action; JanSport; Nike Community Store Aarons, National; Jets Pizza, Charlotte & Concord, N.C.; Assistance League Thrift Shop, Charlotte, N.C. Selfridges, London; Tate Modern, London; Kipling Global Roll-Out, London Knoll Showroom, Boston; Minersville Pharmacy, Minersville, Pa.; Whites Harley Davidson, Lebanon, Pa. Sub-Zero and Wolf showroom, Chicago, Dallas, Texas & Atlanta
DND= Did Not Disclose

DND

N/A

200,000

DND

N/A

DND

Watkins Architect

DND

N/A 26 (tie)

100,000

Zingg Design Inc.

$2 million

1 million

* Fees from rms outside the U.S. are converted to U.S. dollars using average exchange rates for 2012 reported by the Internal Revenue Service.

RANKINGS BY DESIGN FEES**


Rank Company - (Headquarters)

11 12 13 14 15 16 17 18 19 20 21

Chipman Design Architecture (Des Plaines, Iowa) CMA (Minneapolis) Herschman Architects Inc. (Cleveland) JGA Inc. (Southeld, Mich.) Bergmeyer Associates Inc. (Boston) KLH Engineers (Fort Thomas, Ky.) RGLA Solutions Inc. (Chicago) Chute Gerdeman (Columbus, Ohio) Gruskin Group (Springeld, N.J.) BKA Architects Inc. (Brockton, Mass.) Charles Sparks + Co. (Westchester, Ill.)

23 (tie) King Retail Solutions (Eugene, Ore.) 23 (tie) Jencen Architecture (Cleveland) 24 25 Lami Grubb Architects LP (Pittsburgh) Phase Zero Design Inc. (Duxbury, Mass.)

32 33 34 35

Fitzpatrick International Group (Southampton, N.Y.) smart associates ltd. (Minneapolis) Bruce and Tom (BAT) (San Francisco) lvarez Daz & Villaln (San Juan, Puerto Rico)

1 2 3 4 5 6 7 8 9 10

Gensler (San Francisco) MulvannyG2 Architecture (Bellevue, Wash.) Stantec Architecture (Redmond, Wash.) Amor Architectural Corp. (Ontario, Calif.) RSP Architects (Minneapolis) Big Red Rooster (Columbus, Ohio) GreenbergFarrow (Atlanta) MBH Architects (Alameda, Calif.) FRCH Design Worldwide (Cincinnati) Jacobs Engineering Group Inc. (Pasadena, Calif.)

26 (tie) Zingg Design Inc. (Middletown, Wis.) 26 (tie) The McKinney Partnership Architects P.C. (Norman, Okla.) 26 (tie) Cowan + Associates (Worthington, Ohio) 27 28 29 30 Mauricio Queiroz Design de Consumo (So Paulo) rezTark Design Studio (Cincinnati) Davis Wince Ltd. (Powell, Ohio) Kraido (San Francisco)

36 (tie) CP&Associates/Architects & Planners (Kansas City, Mo.) 36 (tie) Jerry Birnbach & Associates (Somers, N.Y.) 37 38 39 40 41 Equilibrium Interior Design Inc. (Fort Lauderdale, Fla.) AORS Inc. (San German, Puerto Rico) Eric Monroe Architecture LLC (Rapid City, S.D.) Retail Habitats Retail Design (San Diego) Chris Rossi Studio (Tampa, Fla.) x

22 (tie) Green Room (Birmingham, England) 22 (tie) api (+) (Tampa, Fla.)

31 (tie) InReality (Atlanta) 31 (tie) Image 4 (Manchester, N.H.)

** Information for the VMSD Retail Design Firm Resource Guide was provided by individual rms and has not been veried by VMSD magazine.

54 MAY 2013 | vmsd.com

Were part of Omnicom, a holding company of many of the worlds top creative agencies. So, we cant share the necessary nancials to qualify for VMSDs list of Top Retail Design Firms (although, were still among the top). We may not show our numbers, but we will show you our experience, energy and creativity. And when it comes to retail - THATS WHAT COUNTS.

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SIT AND STAY AWHILE


While conservative color palettes used to dominate retail interiors, furniture trends are shifting toward bright hues and the incorporation of more contemporary styles, says Amelia Ellenstein, vp of brand strategy and store environment at Art Van Furniture (Warren, Mich.). There used to be a strong influence of Restoration Hardware where fabrics were natural, muted and very quiet. A trend were seeing now is what we refer to as technicolor. Starting last October, there was a swing toward bold colors and patterns and a rebound away from conservative color palettes to styles that have more life and are more joyful, Ellenstein says. She also noted a trend toward clean lines and simple shapes, rolling into traditional and rustic styles: You can see a desire for simplicity and the move toward a soft, casual, contemporary look.
Carly Hagedon

POD Design pod-design.com The Sylki chair is extremely lightweight and is engineered and fabricated from a single sheet of thin, recycled metal.

Artek artekfurniture.us
Originally designed by the companys cofounder, Alvar Aalto, the smooth-birch Stool 60 is available in a wide variety of unique color combinations from sulfur yellow to light pink to black.

Carnegie carnegiefabrics.com
Upholstery rubbing you the wrong way? The Infinity Collection is a plush upholstery line consisting of five patterns. Its durable fabric is meant to withstand wear-and-tear, retain color and repel stains.

58 MAY 2013 | vmsd.com

Fritz Hansen fritzhansen.com


Who said contemporary had to be uncomfortable? The Swan Chair comes in a soft, tightly woven fabric called Milani, which is a blend of viscose and linen and creates an attention-grabbing shine.

Link Outdoor linkoutdoor.com


Roll out bright spring apparel with the Echo Collection by Douglas Levine. The line comprises three variations with three adjustable back settings, while the Echo Chaise (not pictured) features a contoured back and seat.

Silvestri California silvestricalifornia.com


Boldly go where no table has gone before. The futuristic Synuous Table features a sleek, high-polish gel coat. Its color is infused into the piece and is completely customizable. Available with matching stools.

Beaufurn beaufurn.com Seamlessly incorporate seating with Eve modular lounge seating, which accomodates 2-20 people. Fits easily around corners or can be fashioned into booths.

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Furniture
Source Contract sourcecontract.com Lightweight and versatile, the Aubrey Arm Chair has a powdercoated aluminum frame and is made from Dura Wood. Available in either a black or gray teak finish.

Greneker greneker.com
Looking for a way to showcase your fashion accessories? Geometrics Display Furniture is a simple way to give those unsettled items a much-needed home. Curate your collection in a variety of positions and presentations.

Coalesse coalesse.com Hosu adapts to provide users with two postures in one product. This lounge chair is available in a 36-in.-wide, convertible, one-seat option as well as a fixed, 64-in.-wide two-seater.

Bernstein Display bernsteindisplay.com


Libraries arent just for bookworms anymore. The Mercantile Library Unit comes in an antique brass finish with a storage console, ebonystained wooden shelves and drawers and a functional ladder.

Blu Dot bludot.com Inspired by both welder-wielding robots and tennis ball hoppers, the Scamp comes in three sizes and various mix-and-match finishes. Options include white and highlight yellow powdercoating or copper plating.
60 MAY 2013 | vmsd.com

S IN E L ER S G N RE RA T IE N AN T O IN R O CI L S FL S W R P D CT G U G EN NG AS S O FA IN G R M E S IN TR NI GL NG S PR CIN N O RI PE E I S N D ST TO O AN RD LA NG NN IL R UR PA T E O O L A P I A CU C X T P C S L FA W C BO CS NN PL TE IN N MI TAL AI N G D A I O N T R TI PL IC N L W IG RA YS ET L TI R S E L G TI S A S H LA C I R Y I A E C CR NG ES RIA CU G P S OG E R ES OR D E L L LI ES AS L L AP AC D FL ER ING TA TI TI ATE EX P L C L I E H X I R G A L A LI S M RC M IG E M DS N T M T T L T L L TO A E A E Y N U U S ES N G R E S T R F M SO TIC UC INE RE RE ESI AC M L YS S R AS LIC INE S NA TA ER IS OD EL T R T D L R S P G R M R S S L Y L G R E IA O Y PA LO P TI TE TE R LE AC TIM ER GE CR S G ES SS IN IN THE AB AT A M E N RI LA W W EA VER R E M LI O UR NI O F I S G T FO S XT AN CT L IE EL MM D CU FI L FA L IT P SU FA BIL PA CA

Christine Taylor Collection christinetaylorcollection.com


The Convertible Ottoman Seating Group comprises several ottomans that transform into 30-in.-tall chairs for modular flexibility. Shown here in red velvet; customization is available.

www.holidayimageinc.com | 718.369.3212

Holiday Foliage holidayfoliage.com


Get a refined, simple look with the Lancaster Collection. These console and presentation tables incorporate galvanized metals and solid, stained Alder wood. Tabletop finishes and sizes are customizable.

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Elevations, Inc. elevations.com


Add steampunk flair to your floor with the intriguing Tension Collection. These tables use tensioners as supports, creating a unique, industrial look. Available in custom finishes. x

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TECHNOLOGY: INSTALLATIONS NEWEST FIXTURE


Whether youre planning a small-scale fixture install or a global rollout, a tech-driven installation service is likely in your future. While companies differ on exact services offered, almost all are integrating technology, says Randall Miller, project manager, WD Partners (Dublin, Ohio). More recently, online client portals are becoming the norm as electronic gateways to organized files and project information, all accessible through a web browser, enable retailers to be more involved with the process. [WD Partners] has client portals where we keep all communications for a given project: emails, schedules, shipping manifests, Miller says. Anything that has to do with that particular location can be easily brought up on a smartphone or tablet. Smartphones and other technology ease installations by providing real-time updates. We can see via GPS where our guys are and, if theyre not on-site, how quickly they can get there, Miller says. He adds that smartphones improve on-site problem solving as well: In the old days, installers would call from the store and attempt to describe a problem, whereas now, they can snap a quick picture. And whether your installation is technology-driven or not, a strong team is a must, Miller says. The critical element is communication. Everyone must know whats supposed to happen, when its supposed to happen and whos responsible for what. If you can keep those things in mind, then generally, youll have a pretty successful install. Carly Hagedon

American Installation Companies americaninstallationcompanies.com


This group of affiliated companies is joined by common ownership, project managers and installers, and offers services to retailers, manufacturers and commercial businesses throughout the U.S. and abroad.

Granger Contracting Company Inc. grangercci.com


This installer provides construction services, site surveys, project management of singletrade work, logistics and fixture installations in North America. Past work includes special projects for Banana Republic and Walmart.

62 MAY 2013 | vmsd.com

June 1012, 2013 The Merchandise Mart Chicago NeoCon.com

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Dynamic Resources driglobal.com


This companys services include project management, graphics, fixtures, millwork, window and visual displays, repairs, maintenance, warehousing and logistics. Within the last year, some of its installations included 30 new NFL shops.

G Force Fulfillment Services gforcefulllment.com


G Force Fulfillment Services specializes in largescale rollouts, strategic marketing initiatives and gathering information across large retail networks. Services include floor planning, Microsoft-based reporting and planning surveys.

Davaco davacoinc.com Davaco specializes in the management and execution of high-volume programs and includes services such as fixture and graphic installations, roll-outs, retrofits, remodels, marketing surveys and design services. Its ClearThread technology makes data available to clients via an online portal.

Union Installers io-america.com


This installation and finish carpentry company has recently expanded to work with commercial accounts across the U.S. by automating crews nationally and in most major cities. This enables the mobilization of a team in most states within 24-48 hours. x

64 MAY 2013 | vmsd.com

REGIONAL DIRECTORY
An advertising service for local or regional display and xturing companies and national companies with local distributors and/or sales ofces.

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LISTINGS/ADVERTISEMENTS
For information and rates for advertising please contact victoria.wells@stmediagroup.com
The Products & Services Codes and the Business Classification Codes in each listing are defined as follows:

CANADA
ALBERTA Edmonton
WESTMOUNT STORE FIXTURES 8520-106A Ave., Edmonton (T5H 0S4). P: 780-424-8950. 800-561-1951. F: 780-425-8578. E: fixtures@ westmountstorefixtures.com. www.westmountstorefixtures.com. Contact: Norman Vesala. [C 6.8.12.15]

1. 2. 3. 5. 6. 7.

Animations Architectural and Building Components Audio/Video Ceilings Design Services Decoratives and Props

8. 9. 10. 11. 12. 13. 14.

Fixtures Flooring Furniture Lighting Mannequins, Forms Materials Signage & Graphics

15. 16. 17. ABC-

Supplies & Equipment Wallcoverings Security Manufacturer Importer Distributor

ARIZONA Flagstaff
MANNEQUIN RECOVERY 3008 E. Pine Dr. (86004). P: 928-526-9194. F: 928-526-8004. Contact: Nancy Panlener. [C 12]

ILLINOIS Chicago
THE SIGN CENTRE 5221 N. Long (60630). P: 773-286-4599. F: 773286-8799. E: thesigncentre@aol.com. Contact: Bob Dismang, Guy Dismang. [A 14] ALPINA MANUFACTURING 3418 N. Knox Avenue (60641). P: 800-915-2828. F: 800-217-9431. E: sales@fastchangeframes. com. www.fastchangeframes.com. [A International 6.7]

BRITISH COLUMBIA Vancouver


EDDIES HANG-UP DISPLAY LTD. 60 W. 3rd Ave. (V5Y 1E4) P: 604-708-3100. F: 604-688-8230. 877-433-3437. www.eddies. com. Contact: Morry Gaerber, Allen Gaerber. [A.B.C 6.7.8.11.12.13]

CALIFORNIA City of Commerce


NICONAT MFG. CO. STORE FIXTURES DISPLAY 2624 Yates Ave. Commerce, CA (90040). P: 323-721-1900. F: 323-728-7893. E: vicentv@ niconatmfg.com. www.niconatmfg.com. Contact: Vicent V. [A 7.8.10.11]

ONTARIO Toronto
ALL TEAM GLASS AND MIRROR LTD. 281 Hanlan Rd. (Woodbridge) (L4L 3R7). P: 905851-7711. 800-363-4651. F: 416-745-2692. E: allteamglass@allteamglass.com. www.allteamglass.com. Contact: Mark Timoll. [A 2.8.13]

City of Industry
PATINA-V 15650 Salt Lake Ave. (91745). P: 626-961-2471. F: 626-333-6547. Contact: Robert Lade. [A 7.10.12]

ASIA
TAIWAN
LIGHT CREATION INC. 9F-2, No. 66, Sec 2, Nan-King E. Road, Taipei, Taiwan (104). P:886-2-2561-1280. Fax: 8862-2571-4681. E: light@light-creation.com.tw. www.light-creation.com.tw. Contact: Jack Yang. [A 8 International]

Santa Monica
HANG-UPS UNLIMITED 1904 14th St. (90404). P: 310-453-3806. 800461-8154. F: 800-426-4877. E: info@hangups. com. www.hangups.com. Contact: Lionel Freeman. [A 15]

NEVADA Las Vegas


LAS VEGAS MANNEQUINS 3230 Polaris Avenue, Suite 21, Las Vegas, NV (89102), 702-987-5830, Fax: 702838-4463, Email: info@lvmannequins.com, Website: www. lvmannequins.com. Contact: Alison Wainwright. National. [C12]

NEW YORK New York City


LMI DESIGNS STORE & RESTAURANT DESIGNS 130 Seventh Avenue, New York, NY, 212-2522152, Email: mail@lmidesigns.com, Website: www.lmidesigns.com. Local, Regional, National, International. [2.3.4.5.6.7.8.9.10.11.12.13.14.16]

FLORIDA Fort Lauderdale


PDT INTERNATIONAL 3250 West Commercial Blvd., Suite 120, Fort Lauderdale, FL., (33309). P: 954-533-7240. F: 954-351-9551. E: info@pdtintl.com. www. pdtintl.com. Contact: Gina Avila [International6]

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67

CO

CHECKING OUT
Interview by Steve Kaufman

Karen Oleson
Working around the world, this designer finds new doors are opening as old ones close.

A lot of people probably think Kazakhstan is a Borat joke. Why Kazakhstan for Saks Fifth Avenue? Kazakhstans citizens have experienced significant personal income growth, but luxury retail was limited to small brand shops in pockets of Almaty and Astana, the two largest cities. Affluent customers travel internationally, especially to Dubai for their luxury goods, so the potential was tremendous. Did you shoot for a Kazakh version of Saks? Actually, the local licensee was bringing Saks Fifth Avenue to this country. It was critical that the store look, feel and act like Saks the American version. Where in the world has luxury retail been strongest? The Middle East is fascinating. Although Dubais retail has seen its ups and downs, it is definitely booming now with over-the-top luxury. Abu Dhabi is also developing into a capital of cultural and retail venues. Brazil is growing in leaps and bounds, but the lack of large properties makes it a challenge for larger luxury retail. And, of course, the network that connects all of these global opportunities airports is full of luxury retail catering to the global traveler. The ups and downs of the retail market certainly affect the ups and downs of the design firms. How do you ride those ups and downs? The mix of domestic and international projects has been the key element of our success. For instance, in the fall of 2008, when many of our domestic projects were put on hold, an opportunity to plan and design a second Saks store in Mexico City suddenly surfaced. The cultural differences and variety of process methods around the world continue to challenge us, but they also build exceptional experience. How do the two partners of Hambrecht Oleson keep operating so harmoniously? Early in our careers at Hambrecht Terrel Intl., Steve Hambrecht and I had a common mentor Steves father, Ed Hambrecht, who treated everyone with great integrity, interest and respect. Project management and construction were Steves strengths, while I developed planning, merchandising and design skills. So we have grown together as professionals. Our mutual respect and appreciation for each other enhance our firm and our friendship. What do you do when youre not designing stores? I have the amazing privilege of raising two teenage boys, Jake and Daniel, my most challenging but rewarding project. A great career-mom moment was showing the boys the demoed shoe floor at the Saks New York flagship the night before opening, so they could see how much fun I have. x

Finding Your Happy Place


} Listen, listen and then listen some more a challenge for a very talkative, creative type, but critical to creating great solutions to our clients problems. } Be honest, forthcoming and transparent. } Savor and appreciate the experience what an amazing privilege to do what we do (and get paid for it).

68 MAY 2013 | vmsd.com

JAKE OLESON, SHORT HILLS, N.J.

Our p eo p l e m a ke Ce ntiva .

1 888 CENTIVA
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Flooring created for every step you take.

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