Rhetorical  Analysis  Overview          

Project  Goals  
By  the  end  of  this  project,  you  should  be  able  to  demonstrate  understanding  of  the  following  learning   outcomes:   • Focus  on  a  purpose   • Use  writing  and  reading  for  inquiry,  learning,  thinking,  and  communicating   • Understand  the  relationships  among  language,  knowledge,  and  power   • Develop  flexible  strategies  for  generating,  revising,  editing,  and  proof-­‐reading   • Learn  to  critique  your  own  and  others'  works   • Develop  knowledge  of  genre  conventions  ranging  from  structure  and  paragraphing  to  tone  and   mechanics   • Control  such  surface  features  as  syntax,  grammar,  punctuation,  and  spelling  

Project  Description  

For  your  first  project,  you  will  produce  a  rhetorical  analysis  of  a  visual  argument,  which  is  an  examination   of  an  image  or  images  working  together  that  seeks  to  persuade  an  audience.  This  assignment  asks  you  to   identify  and  examine  the  parts  that  make  up  the  whole  and  determine  how  rhetorical  appeals  are  being   used  to  influence  the  audience.    A  rhetorical  analysis  focuses  on  the  features  of  a  text  as  they  convey  a   message—the  words  and  evidence,  the  images  and  patterns  in  a  picture,  and  what  meanings  they   represent.       To  get  started  on  this  project,  you  will  need  to  locate  a  visual  argument.  To  do  this  consider  visuals  that   persuade  readers  to  act;  for  example,  what  consider  images  are  used  to  get  you  to  buy  soda,  coffee,  or   toothpaste?  Once  you  have  located  a  visual,  you  will  want  to  think  about  what  topic  or  theme  that  the   image  covers  in  order  to  write  your  introduction.    Your  analysis  must  include  a  summary  of  the  artifact   and  look  at  how  the  author  uses  rhetorical  appeals,  along  with  the  presence  of  fallacies.    All  subjects  for   this  project  must  be  a  print  based  medium  (e.g.  no  commercials)  and  be  approved  during  class.    In   developing  this  project,  you  will  not  only  examine  the  questions  below,  but  also  account  for  the  qualities   of  effective  analytical  writing  found  in  your  textbook.         The  medium  of  this  project  is  print;  genre  is  an  academic  essay;  the  purpose  is  analysis.    Your  project   should  be  no  less  than  three  pages  in  length.  Students  must  submit  the  visual  as  an  appendix  to  the   paper.    Works  cited  and  appendices  do  not  account  for  the  required  pages  of  text.    All  project  must  have  a   metacognitive  self  reflection,  see  textbook  for  details,  which  accounts  for  rhetorical  decisions  made   during  this  project.    This  project  is  worth  75  points:  20  points  of  drafting,  50  points  for  the  final  essay,  and   5  points  for  the  self-­‐assessment.    In  final  draft,  the  essay  must  be  submitted  via  your  Google  Site;  See  the   scoring  guide  found  on  the  following  page.    Refer  to  the  course  calendar  for  process  draft  deadlines  and   conference  information.    

Questions  to  Guide  your  Analysis  
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• • • •

What  is  the  subject?   Who  is  the  intended  audience?   What  rhetorical  appeals  are  used?  How?     • What  are  the  author’s  credentials,  and  how  does  she/he  represent  the  information?   • What  values  are  shared  with  the  audience?   How  is  the  text  organized?   What  images  are  used?    What  do  those  images  represent?   How  timely  is  the  information?     Which  fallacies  are  present,  and  how  do  they  affect  the  message?  

  Rubric  for  Evaluating  Your  Analysis  
Component   Introduces  the   Topic  so  that  it   Appeals  to   Audience  and   Addresses   Purpose   Summary  of  the   Artifact   Exceptional   The  topic  and  your   treatment  of  it  are   very  interesting  to   some  identified   group  of  readers  and   successfully   analyzes.   The  summary   clearly  describes  the   purpose  and  main   points  of  the  visual.   Effective   The  topic  and  your   treatment  of  it  are   moderately  interesting   to  a  group  of  readers;   contains  an  analysis  of   an  artifact.   The  summary   describes  the  purpose,   but  some  of  the  main   points  may  be  missing.   Acceptable   The  topic  may  be   interesting  to  you,  but   your  treatment  of  it   has  limited  interest  to   any  readers  and   attempts  to  analyze.   Unsatisfactory   You  don’t  seem  that  interested   in  the  topic,  and  you  don’t   make  it  very  interesting  to   readers.    Document  does  not   meet  assignment  criteria.  

The  summary  fails  to   The  summary  fails  to  describe   describe  the  purpose   the  purpose  and  the  main   or  the  main  points.  The   points.   summary  may  also   include  minor  points   that  are  not  necessary   for  understanding  the   main  points.   You  offer  an  analysis,   Your  paper  lacks  analysis,   but  you  haven’t   which  means  that  there   adequately  synthesized   cannot  be  any  synthesis.   the  ideas.  

Analysis/Synthesis   Both  your  analysis   and  your  synthesis   of  the  artifact  are   detailed  and   focused.    Your  piece   is  rooted  in   rhetorical  appeals   and  uses  research  to   explain  your  points.  

You  offer  both  an   analysis  and  a   synthesis,  but  they   need  to  be  more   detailed  and/or  more   focused.    Use  of   appeals  is  minimal,   and  your  piece  does   not  clearly  connect   research  to  the   artifact.   The  organization  may   be  clear,  but  it  is  only   moderately  easy  to   follow.  


The  organization  is   very  clear  to   readers,  and  it  is   easy  to  follow.  

The  organization  is   The  organization  is  so  unclear   somewhat  unclear,  and   that  it  is  difficult  to  follow.   it  is  not  easy  to  follow.   Analysis  uses  details  to   Analysis  uses  few  details  to   support  some  but  not   support  general  statements.   most  general   statements.   Sentences  are   ungrammatical  and   lack  variety;  your   diction  is  vague  or   imprecise  in  places;   you’ve  not  consistently   attended  to   conventions  of  citation,   punctuation,  and   mechanics.  Minimal   MLA  formatting.   Sentences  are  ungrammatical   and  lack  variety;  your  diction   is  imprecise  in  many  places;   you’ve  not  paid  much   attention  to  conventions  of   citation,  punctuation,  and   mechanics.  No  attempt  at  MLA   formatting.  

Development  and   Support  

Analysis  uses  a  rich   Analysis  uses  an  array   array  of  details  from   of  details  to  support   the  artifact  to   general  statements.   support  your   general  statements.   Sentences  are   grammatical  and   varied;  your  diction   is  precise;  you’ve   carefully  attended  to   conventions  of   citation,   punctuation,  and   mechanics.    Uses   proper  MLA   formatting.   Sentences  are   grammatical  but  lack   variety;  your  diction   lacks  precision  in   places;  you’ve   attended  to  most   conventions  of   citation,  punctuation   and   mechanics.    Attempts   MLA  formatting.  

Expression  and   Conventions