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APPLE - BANGALORE
Su bmitted By: Group 8: Arpita Bahadur Gaurav Kumar
Prof. Rahul Gupta
Manish Gupta Pavan Kumar Ranjini K Ballal Vani Vyas
Apple Inc., formerly Apple Computer, Inc., is an American multinational corporation which designs and manufactures consumer electronics and software products. The company's best-known hardware products include Macintosh computers, iPod portable media players, and the iPhone. Apple software includes the Mac OS X operating system. Established in Cupertino, California on April 1, 1976 and incorporated January 3, 1977, the company was called "Apple Computer, Inc." for its first 30 years, but dropped the word "Computer" on January 9, 2007 to reflect the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers. Apple was established by Steve Jobs, Steve Wozniak and Ronald Wayne. Apple has about 28,000 employees worldwide and had worldwide annual sales of US$24 billion in its fiscal year ending September 29, 2007. For reasons varying from its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns, Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States. In 2008,Fortune magazine named Apple the most admired company in the United States.
Apple’s Laptop History:
Apple introduced the bulky Macintosh Portable in 1989 Apple introduced the PowerBook in 1991, which established the modern form and ergonomic layout of the laptop computer. Apple introduced the Centris line, a low end Quadra offering.
Apple initially tasted failure in Laptop business; it tried to bring low cost offering into the market but didn’t work. Its re-invention strategy failed disastrously and had to think newer plans to gain a respectable market position. New beginnings:
On August 15, 1998, Apple introduced a new all-in-one computer reminiscent of the Macintosh 128K: the iMac. The iMac design team was led by Jonathan Ive, who would later design the iPod and the iPhone. The iMac featured current technology and a groundbreaking design. It sold close to 800,000 units in its first five months and returned Apple to profitability for the first time since 1993. Since 2001 Apple's design team has progressively abandoned the use of translucent colored plastics first used in the iMac G3. This began with the titanium PowerBook and was followed by the white polycarbonate iBook and the flat-panel iMac. Thus different laptops introduced in the mean time were: Power Mac, iBook and Power Book.
The MacBook is a line of Macintosh notebook computers by Apple Inc. Introduced in May 2006; it replaced the iBook G4 and 12" PowerBook series of notebooks as a part of the Apple Intel transition. Part of the MacBook family, the MacBook is aimed at the education and consumer markets. It is the best-selling Macintosh in history and according to the sales-research organization NPD Group, the midrange model of the MacBook has been the single best-selling laptop of any brand in U.S. retail stores for the past five months. There have been two designs of the MacBook: the first uses a polycarbonate casing that was modeled after the iBook G4, while the second uses a unibody aluminum casing. When the aluminum MacBook was announced, the original white MacBook was given an optical drive update and a lower price. The aluminum MacBook was released in October 2008.
Features of MacBook:
Precision aluminum unibody enclosure: Machined from a solid piece of aluminum, the new MacBook not only looks stunning, it's also thinner, lighter, greener, and more powerful than ever.
LED-backlit display: The ultrathin 1280-by-800-pixel LED-backlit display shows off your
digital media perfectly. And it's as easy on the environment as it is on the eyes: The gorgeous glass and aluminum enclosure is arsenic- and mercury-free, and LED technology makes it more power efficient.
Advanced NVIDIA integrated graphics: Experience the most powerful MacBook graphics ever. With a new NVIDIA GeForce 9400M processor, the new MacBook delivers up to 5x more graphics performance, so you can immerse yourself in lifelike 3D games.
Multi-Touch trackpad: Multi-Touch comes to MacBook. The smooth, spacious glass trackpad is designed to give you more room for your fingers and more functionality with Multi-Touch gestures. And since the entire trackpad doubles as the button, you can comfortably click anywhere.
The white MacBook: Featuring a durable polycarbonate shell and a vibrant 13-inch glossy display.
iLife Software Package: This is a combination of Softwares that include: 1. iPhoto 2. iMovies 3. iDVD 4. iWeb 5. GarageBand
Mac OS X v10.5 Leopard Time Machine Mail
iChat Safari Photo Booth Front Row Boot Camp
Green Marketing: MacBook is designed with the following features to reduce its environmental impact:
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Highly recyclable aluminum and glass enclosure Mercury-free LED-backlit display Arsenic-free glass BFR-free internal components PVC-free internal cables Meets ENERGY STAR requirements EPEAT Gold rating