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You Deserve It.

Table of Contents
Vitamins made fun. Vitaminwater; weve got you covered!
The Vision . . . . . 1-2 Typography . . . . . 3 Colors . . . . . 4 The Logo . . . . . 6-7 Flat Package . . . . . 8-9 Photography . . . . . 10-11 Advertisement . . . . . 12-13

The Vision
Table of Contents The Vision Typography Colors The Logo Flat Package Photography Advertisement
and vitaminwater first hit the shelves in the year 2000 in New York. People became so excited about vitaminwater because it was not only fashionable, but also great tasting and rich with vitamins and nutrients. Vitaminwater can help anyone to feel satisfied throughout his or her hectic days because of its healthy contents. Glacau vitaminwater is a fast-growing industry, with colorful bottles in stores and vending machines worldwide. Glacau vitaminwater was first introduced in 2000 and is now available in many varieties, each with a distinct name and flavor and touting a unique blend of vitamins and minerals depending on what the drink is supposed to do. Big Idea: Vitaminwater is quite an amazing product, and has really made a boom in the industry over the past couple of years. With its diverse colors, and catchy names, individuals have become more and more interested in the product and what it has to offer them. In order the revamp this product, a whole new bottle will be created that is made out of glass. This vision comes from the idea that the plastic bottles

Product Name: Glacau vitaminwater Target Group: Both male and female ages 15-35 Brief History: Glacau was founded in in 1996,

have become more and more harmful, and also the fact that customers will now be able to keep and reuse the bottle for as long as they want. Safe and efficient! Vitaminwater is very healthy, so the bottles need more of an organic and fresh feel without all of the cluttered information. Perhaps putting a little tag around the neck of the bottle with its name and information will be the route to go. It would appear that by making the bottle glass, giving the design a fresh and organic feel, and reducing some of the information on the label would increase sales greatly. A lot of younger people drink vitaminwater, and they would be drawn to a bright and catchy design that incorporates many colors. Furthermore, sales would increase because the customer would be buying a product that they can continually reuse without worrying about the harms of the plastic. Finally, the label, bottle, and information tag would be given a more modern feel, thus attracting the target audience perfectly.

Typography and Colors

Table of Contents The Vision Typography Colors The Logo Flat Package Photography Advertisement
The typography and colors were chosen specifically to keep the fun and upbeat atmosphere that we have established at Vitaminwater. This rebranding called for just a couple of the many colors provided. Multi-V Blue and Revival Pink became the face of this very exciting product redesign. The typography was another decision that was vital to this rebranding. In order to accomplish an organic and modern feel, the perfect fonts needed to be picked. Mathlete, the main font for this project, can be used at large font sizes and for all major headings. Vitaminwater likes to use this font for the name of the company because it gives it the organic feel we were hoping for. Mission Gothic was incorporated as a sub-font that would be clean and easy to read. On the bottle, it will serve as a medium-sized font that marks the name of the Vitaminwater, and other pertinent information. Finally, Franklin Gothic Book was included to display information that is small, but needs to be very easy to read. Likewise, it is the font we chose for the main body copy of this style guide. Drink it up!

Mathlete (Size: 30 pt and beyond) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Mission Gothic Regular (Size: 30 pt and below) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Mission Gothic Light (Size: 30 pt and below) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Franklin Gothic Book (Size: 20 pt and below) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Vitaminwater Colors

COLORS Displayed in Style Guide

Multi-V Blue RGB: 44, 162, 160 CMYK: 76, 16, 41, 0 Hex: #2CA2A0 Pantone: 7473 C Revival Pink RGB: 188, 43, 77 CMYK: 20, 96, 63, 7 Hex: #BC2B4D Pantone: 7426 C

The Logo
Table of Contents The Vision Typography Colors The Logo Flat Package Photography Advertisement
The logo for this brand is quite simple. It is simply typographic, and says everything that needs to be said about the brand: vitamin and water, of course, its genius! Being only a black and white logo, I posted the original version on the top of the next page. I felt that for this redesign, there would need to be a revamp of the logo, and luckily this was not difficult because the logo is all typographic. I chose the font Mathlete, as described in the above page. It has the light-hearted/organic feel that the company is seeking. Looking at the target market, this font will be absolutely perfect for the age group it is intended for. As far as sizing goes, nothing should be closer than a letter space away. Any of the letters will suffice to determine how far to put something away from the logo.


vitaminwater vitaminwater



Flat Package
Table of Contents The Vision Typography Colors The Logo Flat Package Photography Advertisement

Fruit Punch
ingredients: reverse osmosis water, crystalline, fructose, cane sugar, less than 1% of: potassium phosphate and magnesium lactate and calcium lactate (electrolyte sources), natural flavors, citric acid, vitamin c (ascorbic acid), fruit and vegetable juice (color), vitamin b3 (niacinamide), vitamin b5 (calcium pantothenate), gum acacia, glycerol ester of rosin, vitamin b6 (pyridoxine hydrochloride), vitamin b12


the story of the vitamins in this bottle:
hows it going? too loud! oh sorry. better? theres no shame in starting your day well after lunch. weve been there: last nights outfit became last nights pjs, and finding your phone, keys and wallet was a relief. on days like these, hydrate with this bottle. its got b vitamins and potassium, some of your bodys friends. and dont worry, you didnt text you-know-who. (ok, maybe you did.)

vitamin h 2 0
the truth about

20 FL OZ (1.25 PT) 591 mL
120 calories per bottle

vitamin h 2 0
the truth about


picture this
100% vitamin c 100% vitamins b5, b6, and b12 potassium electrolytes


picture this
50% vitamin c 100% vitamins b5, b6, and b12 vitamins a & e, zinc electrolytes

Table of Contents The Vision Typography Colors The Logo Flat Package Photography Advertisement



Table of Contents The Vision Typography Colors The Logo Flat Package Photography Advertisement
For the Vitaminwater advertisement, I decided to go with a mailer. I did so because when thinking about the target market, a lot of them my age or close, I know how eager they are to receive mail. It is exciting receiving deals and promotions for places around town. Likewise, I thought that the mailer was such a great option because it provided an image of the new packaging, had catchy typography and slogans, and also included a buy one get one free deal that could be used at any grocery store until the end of the year. Who doesnt like FREE? In addition, the mailer is completely underwater. The front inspires the customer to think about an anchor in their life (or lack of). As they submerge under water (turn to the back of the mailer) they will find a product that they can lean on and use as support. The water theme was inspired by the bottle, as it looks like a bottle you would find in the beach, and also because Vitaminwater LOVES WATER!

Front of Mailer

Find Your Anchor

Water, Its What We Do.

Environmentally Friendly and Safe to Drink.


Buy 1 Get 1 Free!

Valid At Your Local Grocery Store

Back of Mailer
EXP: Dec 2013