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“Social Media In Egypt”

25trends Report #1 - Feb 2013

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Table of Contents
Executive Summary....................................................................................................................3
Data & Approach........................................................................................................................4
Users Activity..............................................................................................................................5
Users Sentiment.........................................................................................................................7
Users Information.......................................................................................................................7
Content.....................................................................................................................................11
Twitter Analysis........................................................................................................................13
Facebook Analysis.....................................................................................................................15
Case study.................................................................................................................................18
Conclusion & Summary.............................................................................................................22
About 25trends.........................................................................................................................23

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it is based on analysis of a big dataset of Egyptian user conversations on Social Media gathered in December 2012 from Facebook & Twitter.Executive Summary This is the first report published by 25trends. activity across time. languages used. the findings and insights provided by this report is a clear evidence of the value of data on Social Media and the importance of data analysis for business and decision makers The report reveals the overall “mood” of Egyptians. answers questions like “What is the peak engagement time on Social Media where Egyptians tweet/comment the most” “Who were the top influencers on twitter in December 2012” “What are the most discussed topics at that time” in addition to a Case-study and many other findings and indicators 3 .

82% (415.243) from Facebook Data Sources unique user Tools used We use our own tools to gather and analyze data Mostly “25trends SMAR” Product * Twitter data: hourly samples of Egyptian users tweets * Facebook data: all posts/comments form multiple Facebook pages one of which is ” ‫”كلنا خالد سعيد‬ 4 .Data & Approach This report is based on data collected from Facebook and Twitter from 01 Dec 2012 to 03 Jan 2013 743.18% (328.842 conversations 44.323 55.599) from Twitter 217.

the judgment is based on a complex combination of keywords. expressions. algorithms and many other technical details * Error Margin in Arabic sentiment analysis is 15-25% Users Activity The graph shows the amount of activity (Volume) of Egyptians on Social Media in December.Arabic Sentiment Analysis 25trends is the first company in the region to offer fully-automated “Sentiment Analysis” for Arabic data on Social Media. rules. our system is capable of knowing whether a specific Arabic sentence is positive or negative. it is worth to note that the Volume decreases after the “Referendum day” 5 .

What What is is the the Mood Mood of of Egyptians Egyptians on on Social Social Media? Media? Users Sentiment This section shows the “Sentiment” (Mood) of Egyptians on Social Media in December 743.570 neutral 6 .469 positive 216.803 negative 340.842 conversations 186.

Sentiment across time The graph below shows the negative mood percentage on Social Media in December Users Information Languages 7 What What are are the the languages languages used used by by Egyptians Egyptians to to write write on on Social Social Media? Media? Arabic is the most used language by Egyptians. and 6% were either other languages or undetermined by our system .77% of Egyptians use Arabic on Social Media while 14.08% use English in their conversations. it was found that 79.

Activity Peaks When When do do Egyptians Egyptians tweet tweet or or comment comment on on Facebook Facebook Overall Activity peaks for both Facebook and Twitter Overall activity peak “time spans” on Social Media are from 15 PM to 00 AM. and from 15 PM to 00 AM 10000 5000 0 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 8 . top Hours are 20 PM and 23 PM. top minutes are from minute 05 to minute 15 15 PM – 00 AM 20 & 23 PM 05 – 15 Minutes Hours Facebook Activity Peaks Facebook Activity Peaks (Hours) 35000 30000 25000 20000 Activity 15000 Hours 20 and 23 PM.

but the minute spans above were slightly above average Twitter Activity Peaks 01 AM – 03 AM 13 PM – 16 PM Twitter activity peak time spans are from 1 AM to 3 AM and from 13 PM to 16 PM 60 0 Minutes 6-14 Twitter Activity Peaks (Minutes) Minute 6 to 14 has the most activity on Twitter *It was found that in this time span the activity almost doubles ( this is a different behavior compared to Facebook ) 9 .0 60 8 Minutes Facebook Activity Peaks (Minutes) 20 Minutes First 8 minutes and last 20 minutes of each hour has the most activity on Facebook. It was found that all minutes on Facebook has close average activity numbers.

then smart phones as shown in the cloud Browser (Web) 33.4% Blackberry Phone 15. they could slightly affect the numbers above 10 .9% Android Phone 13.9% iPhone 12.User Clients (Twitter) Which Which devices devices Egyptians Egyptians Use Use to to access access Twitter Twitter Mosts users use browsers to access twitter.1% NOTE: Some variation of client names can be seen in the cloud.

the top topics are the Egyptian president “Morsy” . it is so obvious that topics are almost all related to political issues. which reflects a fact in Egyptian off-line discussions 11 .Content What What were were Egyptians Egyptians discussing discussing in in December December 2012 2012 Top discussed Topics These are the most topics discussed by Egyptians during the analysis time span. ”Revolution” and some topics related to “Muslim Brotherhood” Also it was noted that Egyptians use the word “‫( "ال‬God) much in their discussions. “Constitution Referendum”.

Top #Tags on Twitter The cloud below shows the most used “#tags” on twitter by Egyptians in December Almost all tags are related to “Politics”. “Religion” and “News” In addition to the above categories: two tags made it to the top list “#‫ "منير‬related to singer “Mohamed Mounir” “ #‫ "باسمون_بيعملوا_فولو_لبعض‬related to “Bassem Youssef” #‫ منير‬is used by “Mohamed Mounir fans” to quote some lyrics from Mounir's songs ( probably while listening to the songs ) #‫ باسمون_بيعملوا_فولو_لبعض‬is used to create a community around “Bassem Youssef” the host of the most successful Egyptian satirical TV Show 12 .

below is the most re-tweeted tweet in December https://twitter.Twitter Analysis This section provides deep insights from twitter data Who Who are are the the most most influential influential Egyptians Egyptians on on Twitter Twitter ?? Most Re-tweeted & Influencers Many of the most re-tweeted tweets at that time were belonging to @ELBaradei.com/ElBaradei/status/277557686982303746 13 .

The list below contains users (influencers) having most re-tweeted tweets in December and samples of their tweets @XforJunior @alaaaswany @nawaranegm @YosriFouda @Dr_Heba_Raouf @amrwaked @Ibrahim_Elgarhi @alnagar80 @drmahsoob @HamdeenSabahy @Hazem_Azim @Youssefalhosiny 14 .

com/ElShaheeed/posts/503147709735098 15 .Facebook Analysis This section provides analysis for Facebook posts in public pages Most Buzzing Post on "‫ "كلنا خالد سعيد‬page in terms of reach and engagement http://www.facebook.

Most Positive Post on "‫ "كلنا خالد سعيد‬page https://www.com/ElShaheeed/posts/501505719899297 16 .facebook.

facebook.Most Negative Post on “‫ "كلنا خالد سعيد‬page http://www.com/ElShaheeed/posts/237892319675664 17 .

we decided to reserve the “Case study section” in 25trends reports for analyzing trending #tags around interesting topics that were discussed by twitter users In this report we are analyzing two #tags about “Love” that were trending in Egypt in Thursday. think together. where you can follow people you don't know. communicate with them. build on each other's ideas. and that's where you can see “The Wisdom of Crowds” in action That said.. it can be your diary. get their updates. 10 Jan 2013 #‫[ هتحبك_لو‬She will love you when] #‫[ هيحبك_لو‬He will love you when] The analysis is based on 1500 tweets for each tag 18 . a diverse variety of people share thoughts. but the most valuable usage of such great platform is “topic discussions”.Case study Twitter is multi-use platform.. your news source .

‬‬ ‫"هي زعللنه و بتعتبك و ف وسط الكلم تقولها بحبك "‬ ‫"و أنتو بتتخنقو في النص قولتلها بحبك "‬ ‫"بتحب تسمع منها كل يوم بحبك قبل ما تنام "‬ ‫"قلتلها يل بينا نصلي "‬ ‫"قلتلها خودي بالك من نفسك‪" .‬الحب من غير شروط يا حلويين“‬ ‫الموضوع مش محتاج شروط عشان يحبك أو ل ‪ ،‬دي حاجة من“‬ ‫عند ربنا ‪ ،‬لو فيكي عيوب الدنيا بس ربنا كاتب أنه يحبك يبقي‬ ‫" هيحبك من غير حاجة‬ ‫‪19‬‬ .‬‬ ‫بتسمعي شعبي‪ " ".‬‬ ‫"قلتلها شعرك حلو إنهارد "‬ ‫مبتسمعيش‬ ‫"مبتسمعيش تموره" "مبتسمعيش وان‬ ‫القلب دق وأختار أصل ببساطة الحب أبسط من انه يتحدد “‬ ‫"بمقاييس ويتحطله شروط أو يكونله أسباب حلوته ف بساطته‬ ‫" هاش تاجين أعبط من بعض مفيش للمحبه شروط“‬ ‫“ ‪ .‬تسمعي كلمه" "بتسمعي" منير و‬ ‫عاملة "شعرك كيرلي" "بتسمعي منير" "مش بتسمعي تامر‬ ‫"انها تهمك انك مهتم بيها أنها أهم واحدة"‬ ‫"ان بنات الدينا كوووووووم وهي كووووووم تاني "‬ ‫" موجود في حياتها انها مختلفه "‬ ‫“انها حد مهم وبتهم تسمع رأيها في اي حاجة ”‬ ‫"‪.‬مبتسمعيش اسامة منير‬ ‫”مبتسمعيش شعبى“‬ ‫بحبك‪/‬قلتلها‬ ‫شروط‬ ‫"قلتلها انا بحبك فجأه و ف نص الكلم "‬ ‫"قلتلها بحبك يا جزمة‪“ .‬دايركشن و جاستن بيبر والمحن ديه‪" ".‫هتحبك_لو‪#‬‬ ‫جبتلها‬ ‫"شوكولتة" "ورد"‬ ‫حسستها‬ ‫هيحبك_لو‪#‬‬ ‫بتسمعي شعبي‬ ‫"بتسمعي منير مش جاستن بيبر‪".

‬‬ ‫"كلمتها فى عز انشغالك‪" .‫كلمتها‬ ‫"مهما كانت الخناقه بينكوا كبيره كلمتها قلتلها مش هنيمك‬ ‫زعلنه‪“ .‬‬ ‫"كلمتها و قتلها يومك بتفصيل "‬ ‫"كلمتها كل شويه و حسستها انك موجود في حياتها "‬ ‫"كلمتها عن مستقبل اولدكم بعد ماتتجوزو "‬ ‫"كلمتها قبل ما تنام قلتلها تصبحي علي خير "‬ ‫"كلمتها أول واحد يوم عيد ميلدها‪" .‬بتبقى على طبيعتك قدام اى حد“‬ ‫" بقيتى على طبيعتك“‬ ‫" على طبيعتك مش مصتنعة“‬ ‫انتى على طبيعتك ومش متصنعة يعنى لو مش رقيقة مفيهاش“‬ ‫” حاجة والنبى مافيها حاجة‬ ‫" كنتي علي طبيعتك معا“‬ ‫‪20‬‬ .‬‬ ‫"قلتلها هكلمك لما أروح و كلمتها "‬ ‫الشباب‬ ‫محترمة وحاطة حدود مع الشباب اللى بتتعاملى معاهم مش“‬ ‫“ ‪ :D‬هئ ومئ وطبلة و رق وشخاليل على رأى‬ ‫‪ limits‬لكى بتتعاملى مع الشباب ب و بتدى اولويه لص“‬ ‫" لتك فى كل وقت‬ ‫متهيألى لو الشباب والبنات عملوا باللى مكتوب فى“‬ ‫“ ‪ :D‬الهاشتاجين و المشاكل هتنعدم والبال هيروق _هيحصل‬ ‫طبيعتك‬ ‫كنتي علي طبيعتك معاه و محاولتيش تمثلي و عشتي“‬ ‫" عيشت أهلك‬ ‫“ ‪.

‫‪Top 5 Tweets‬‬ ‫‪.2‬‬ ‫‪.‬‬ ‫جبتلها ورد‬ ‫لكل الولد الكاتبين ف هاشتاج طالما أنتو عارفين مش‬ ‫بتعملوا كدة لية بقي‬ ‫مهما كانت الخناقه بينكوا كبيره كلمتها قلتلها مش‬ ‫هنيمك زعلنه‬ ‫‪Users participating in discussion‬‬ ‫‪Top 5 Tweets‬‬ ‫‪.2‬‬ ‫‪.3‬‬ ‫‪.‬‬ ‫سمرا‪.1‬‬ ‫‪.4‬‬ ‫‪.‬‬ ‫بتسمعي شعبي‪.5‬‬ ‫مبتسمعيش وان دايركشن و جاستن بيبر والمحن ديه‪.1‬‬ ‫‪.‬‬ ‫مبتكليش اللبانة زي الراقصات‪.3‬‬ ‫‪.5‬‬ ‫بتعرف تضحكها علي نفسها و انت بتتريق عليها‬ ‫عندك حاجه مميزه وفى مستواها المادى لو معندكش‬ ‫هتحبك بس اخوات مات الكلم‪.‬‬ ‫القلب دق وأختار أصل ببساطة الحب أبسط من انه يتحدد‬ ‫بمقاييس ويتحطله شروط أو يكونله أسباب حلوته ف‬ ‫بساطته‬ ‫‪Users participating in discussion‬‬ ‫‪21‬‬ .4‬‬ ‫‪.

Conclusion & Summary • • • • • • • • • • • 22 The overall “mood” on Social Media was Negative in December 80% of Egyptians write in Arabic on Social Media Peak Activity hours on Social Media are 20 and 23 PM Peak Activity minutes on Social Media are from minute 05 to 15 Twitter has a special peak between 01 to 03 AM every day Egyptian users accessing Twitter through smart phones are more than those accessing through web browsers Egyptian Twitter users owns blackberry phones more than Android or iPhones Egyptians are talking more about Politics. Religion and News on Social Media Egyptians use the word “‫ – "الله‬god – much in their conversations Singer “Mohamed Mounir” and Satirist “Bassem Youssef” are maintaining consistent momentum and “Share of Voice” on Twitter @ElBaradei and 12 other accounts are the top Egyptian Influencers on Twitter for December 2012 .

me 25trends SMAR http://business.25trends. entities.me http://twitter.me http://youtube. inspired by the Egyptian Revolution “25trends” provides the first fully-automated Arabic Social Media Analytics services for brands. and feedback http://25trends.me.25trends.me/public http://twitter. companies and individuals in the Arab region We believe in the VALUE of data on Social Media. trends.About 25trends Established in 2011.me Copyrighted 25trends.me/trends The Arabic Data Company Reports http://25trends.25trends. and our goal is to expose this value and give our clients the right tools to KNOW MORE about their audience interests.25trends. All rights reserved Public & Individual Services http://facebook.me/reports 23 .25trends.