13323987-hotels | Hotel | Franchising

HOSPITALITY INDUSTRY GROUP – 9 SECTION -B

                   THE LEELA VISION To sustain and surpass excellence in service, ambience and performance. Hall mar ks that distinguish The Leela Group. The strategic locations, individuality, arc hitectural aesthetics, lush greens and the intrinsic Indian culture holds true f or every Leela property. Reflecting thereby 'The Essence of India'.Our focused o perating philosophy is personalized service and comprehensive logistic support. We ensure that our esteemed clients, devote their time to the sole purpose of th eir stay - to conduct business and relax in the most conducive environment.

                    THE LEELA MISSION Innovation - Excellence - Perfection These are precisely the three pillars on wh ich The Leela Group has built its reputation.They also represent the three faces of modern India. World class technology, great tradition enriched over the cent uries and the obsessive desire to be hospitable to global travellers.But beyond all this is the simple fact :We love people. It is this that has made The Leela what we are today and must inspire us in the years to come.

Has hotels in Bangalore Mumbai (Best 5 star hotel in India) Goa Kerala

LEELA STRATEGY Since the management believes that growth in the five-star hotels segment will c ome from cities where information technology (IT) will grow, it is expanding int o Hyderabad, Pune, Chennai and Delhi.

Pune .To achive their growth strategy they have new projects in Udaipur Chennai.

. It is this that has made The Leela what we are today and must in spire us in the years to come.But beyond all this is the simple fact : We love people.

FIGURE 3.1 rce: Adapted and reprinted by permission of Harvard Business Review .

Taj hotels Oberoi hotels .

Bargaining power of buyers are low Bargaining power of suppliers are moderate .

Le Meridien and Hyatt. Leela continues to remain a t the No. However in Bangalore. Needless to say.Threat of new enterants For Leela. chiefly to accomodate international passengers.1 position because of the booming IT sector and lack of five-star rooms . and enjoying tax benefits too. competition in Mumbai has turned fierce as a result of new hotels. . coming up close to the airport. Bangalore is a real money-spinner for the company. su ch as ITC Grand Maratha.

House boats Adventure spots & camps Palace on wheels .

Brand Indian Tradition High cost Weakness Presence is in limited cities .

Tax benefit Rapid promotion of tourism by the Indian Govt Threats Terror attacks . riots Recession .

. while performing our duties t o the finest standards.Dharma of LEELA PRATHAMA DHARMA As an integral part of the Leela Group. we shall place the guests first and for emost. the organization second. this will be our primary dharma. No matt er what role we perform as team members. and the self last.

Leela brand Indian tradition of hospitality Treats guests as god ('Atithi Devo B hava’) Close to major airports Present in almost all major IT cities .

the group continues to notch up a ster ling performance. Leela is fairly confident o f performing well. However. going ahead. even the slightest disturbance. could advers ely affect its fortunes. the management only worry is that since Leela has a high foreign guest ratio compared with other five-star hotels in th e country. .Biggest threat for the LEELA With the Indian economy continuing to grow strongly. For now however. such as plague or riots.

S) Jet Airways Kingfisher Singapore Airliness Thai Airliness Miles &More .Kempinski (Europe) Air France Preferred hotel group (U.

Presented By SIVARAMPRASAD.BORR .

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WOW AT EVERY MOMENT OF TRUTH A COMMITMENT BEYOND THE MARKET ETY NEEDS FULFILLMENT OF THE SOCI .

TO PROVIDE THE BEST SERVICES TO CUSTOMERS NO COMPROMISE WITH THE QUALITY AT ANY COST ROMOTE THE NATURE TO BE A BEST BRAND IN HOTEL INDUSTRIES P .

ITC HOTEL KAKATIYA SHERATON AND TOWERS ITC HOTEL GRAND MARATHA SHERATON AND TOWERS ITC MUGHAL SHERATON AND TOWERS ITC MAURYA SHERATON AND TOWERS PARK SHERATON HOTEL AND TOWERS FORTUNE HOTELS CHOLA SHERATON ITC SONAR BANGLA .

OTHER HOTELS ITC GRAND CENTRAL SHERATON AND TOWERS WINDSOR MANOR SHERATON SHERATON AND TOWERS JPUTANA PALACE SHERATON USHA KIRAN PALACE BAY ISLAND GRAND BAY VADODARA RA .CONT.

BRITISH SAFETY COUNCIL’S “SWORD OF HONOUR” BEST HOTEL IN THE WORLD 6TH ANNUAL GREENTECH S AFETY AWARD BEST HERITAGE HOTEL BRAND NATIONAL TOURISM AWARD 2004-05 PATA GOLD AWA RD 2005 BEST LUXURY HOTEL OF THE YEAR 2002 ISO 14001 .

ITC LIMITED & STARWOOD JOIN HANDS FOR LUXURY COLLECTION IN INDIA ITC BOARD APPROVES THE SCHEME FOR MERGER OF ITC HOTELS & ANSAL HOTELS WITH ITC .

ENTERPRISES EXIST TO SERVE THE SOCIETY TEAM WORK BEING ETHICAL INTEGRITY MERITOCRACY .

STRATEGY OF BENCHMARKING AGAINST INTERNATIONAL STANDARDS Indian hotel chain. experience (with international standards of luxury) Fortune brand. . with a heavy emphasis on the great Indian. is now being re-positioned as a first-class business hotel. which started off as mid-segme nt brand.

TAJ GROUP OF HOTELS OBEROI GROUP OF HOTELS .

Porter’s Five Forces Analysis Suppliers • Many available suppliers •THREAT: LOW Potential Entrants Global hotel groups entry •THREAT : MODERATE Industry Competitors • Taj group of hotels • Oberoi groups • Leela group of hotels • THR EAT: HIGH Substitutes • Small lodges • Middle class hotels • Palace in wheels •THREAT: H IGH (because of new class. Low otherwise) Buyers • Global tourists • Medical tourists • Industrialist people THREAT: MODERATE Customer Need • Good Hospitality • Hygiene food and environment Overall Threat Level Moderate .

Strength Brand Weakness • Management Sales and Marketing Group ranks No.2 Excellence of its cuisine. Naive in Global Arena. Opportunity • Threats Luxury hotels competing on the home turf. •Economic Downturn • Terrorism • Increase in tourism .

KEY SUCCESS FACTORS (KSF’S) • Total customer satisfaction • Brand Value •Adequate accounting records in accordance with the provisions of the Companies Ac t .

havelis. Lufthans a. Air Canada. SAS and Varig. The alliance will manage and marke t heritage palaces. owners of Um aid Bhavan Palace in Jaipur. • The Rs 130-crore ITC Hotels Ltd. for the purpose. the megacorp vehicle for ITC Ltd's Rs 1. • ITC Hotels. is entering into the heri tage properties segment in a big way.100-crore expansion into the hotels sector.• ITC Hotels has tied up with Star Alliance. to launch a scheme to promote its 13 Welcome group hotel properties in t he country. which is keen to tap the herit age segment. • The Star Alliance partners are United Airlines. is entering into a joint venture with Marudhar Hotels. a consortium of five international ai rlines. forts and resorts with the objective of providing a unique .

. Girls' Day School Trust (UK). • Tie up with Apollo Hospitals in health and wellness. Symbiosis (Pune) and Christ University (Bangalore) and NSHM (Kolkata) i n the field of education. • Lavasa has already established tie-ups with the best of international as well as domestic i nstitutions such as ITC Hotels (Fortune Select) and Accor (Pullman. Novotel and Grand Mercure) in the field of hospitality • Tie up with Oxford University (Said B usiness School). Ecole hotelier de Lausanne (Switz erland).• Lavasa's very first hotel is opening under the Fortune Hotels brand.

have entered the final lap and the final shape of the 30-year ol d alliance is expected to emerge over the next three • Starwood has tied up with t he Gurgaon-based Vatika group for bringing to India its Westin brand. • Talks with its US-based hospitality partner Starwood Hotel & Resorts .owner of the S heraton brand .• In the Edutainment space Lavasa has tied up with Space World LLC to set up a 65acre space theme park that will offer a space-like experience to visitors. under a ma nagement contract agreement .

C APTAIN CAPTAIN FRONT OFF. ASST. STEWARD FRONT OFF. EXEC. F/B MANAGER HOUSE KEEPING MANAGER HEAD CHEF ASST. SUPERVISOR SR. CHEF MAINTAI NANCE MANAGER HR MANAGER ACCOUNTS MANAGER SECURITY FRONT OFF. TRANNEE/ BUS BOY TRANNEE SR. FRONT OFF. FRONT OFF. MANAGER ASST. HOUSE PARTY KEEPING MANAGER COMMY 3 HOU SE KEEPING COMMY 2 SUPERVISOR HOUSE KEEPING COMMY 1 FLOOR SUPERVISOR TRANNEE CHA MBER MAID MAINTAINANCE HR SUPERVISORACCOUNTS SECURITY SUPERVISOR SUPERVISO SUPERVISO R MAI NTAINANCE HR EXECUTIVE ACCOUNTA EXECUTIVE NT HR TRANNEE SECURITY GUARD . RESTAURANT MANAGER MANAGER MATREE THE LOBBY MANAGER HOTEL SR.MANAGING DIRECTOR GENERAL MANAGER F/B MANAGER ASST. HOUSE KEEPING MANAGER CHEF THE ASST.

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reaching new markets and customers .530 hotel. Asia Pacific and Europe. resort. t he Middle East and Africa. Upscale & Luxury Hotels Radisson continues t o expand its presence in key markets in the Americas.Radisson is a division of Carlson Hospitality Worldwide. restaurant and crui se ship operations in 80 countries. a global leader in hosp itality services encompassing more than 1.

companies.Radisson Hotels & Resorts. full-service global hotel 400 hotels and resorts in of choice for today's indep who want more control ove . one of the world's leading. operates.  Radisson is focused on being the hotel endent-minded frequent business and leisure travellers r their hotel experience. manages and franchises more than 66 countries.

. building valuable relationships with the guests it serves a nd achieving superior returns for owners and investors”.“A global hotel company distinguished by great places in great places. a recognize d and trusted brand.

Radisson Hotels & Resorts manages and franchises full-service hotels and resorts around the wor ld. the ent ire Radisson organization is committed to providing warm and engaging hospitality at every point of guest contact. fullservice hotel brands.• As one of the world's leading upscale. From franchisees and strategic allies to every manager and employee. .

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Offering greater flexibility and freedom to earn points fas ter than any other hotel loyalty program. smoking or no-smoking room or no preference). .Guests can request stay preferences such as:. an automated wake-up call time. near an elevator. airport pick up (where available) and other spe cial requests "Stay your own way” "Yes I Can!” training program gold points plus gue st loyalty program .“Express yourself” . room preferences (high/low floor.

includes travel agents in 106 countries worldwide. . which began in 1992.Rewarding travel agents Radisson is the only hotel company to offer a patented o nline loyalty program for travel agents called Look To Book.  Travel agents automati cally earn points toward valuable merchandise and incentive awards in return for booking Radisson hotels. This exclusive highly successful program.

  .•Focused on increasing capital investment to acquire great hotels in the right markets wh ere there is high customer demand and the company can lead by example and set hi gh standards for the brand •Radisson's brand strategy is focused on identifying and enhancing key guest touch points an d enabling choice.

Since January 2001. Baltimore and Dallas (Richardson) and major newly-built hot els such as the Radisson Resort Hill County in San Antonio . Radisson has acquired 12 new management agreements -bringing the number of hotels managed by Radisson to 34 Added many of these hotels throu gh conversion and intelligent renovation Some of examples are Radisson Plaza hot els in Philadelphia.

licensing and through embracing partnerships with existing hotel com panies. . Examples of the company's highly successful partnerships include Rezidor Hotel Group development of Radisson Blu hotels and three other Carlson hotel br ands in Europe. and Radisson Edwardian Hotels in the United Kingdom. the Middle East and Africa.Global partners Radisson has grown from its home country of the United States to become a global leader in the hospitality industry by entering into management agreements.

Diners Club. Visa and MasterCard an d provides guests with special offers and promotions . Radisson also partners with major financial partners such as American Express.Asiana airlin es.American airlines and many more. Discover.Gulf air.Partners with worldwide airline programs to provide guests with frequent flyer m ileage for stays around the world such as British airways.

. simplified fee structure and flexible tightened its standards for existing hotels removing hotels which do not meet customer expecta tions adding franchisees representing new hotels that share its values and commi tment to a consistent guest experience.• • Uniform Franchise Offering Circular (UFOC) unique in the industry and the franch ising business streamlined.

• • new marketing structure to focus its professionals on brand management, regional marketing and new revenue generating national marketing programs that can also be applied at the regional level. The sales team has been realigned to target ne w account development, maintenance and account growth.

Radisson Gold Rewards guest relationship program that works to build long-term g uest loyalty and attract new customers to the brand Look To Book, the industry's premier loyalty program for travel agents. A new 19-person division has been cr eated focused on customer relationship management practices through the use of a nalytics, e-commerce and program management.

created a centralized hub of hotel-focused services at the heart of our global r eservations and information 'nerve center' in Omaha,“ Business delivery and suppor t services Radisson's Directors of Hotel Services are the primary contacts The d irectors offer consultation to hotels on opportunities to maximize revenues and improve guest satisfaction, provide support on the opening and converting of new hotels joining the system, and consult on product, service and performance impr ovement. They also educate hotels on key brand communications and initiatives. -

•Customer satisfaction strategies •Technological prowess •Well established brand •Global presence Strengths Weakness •Only serving the upscale market Threats •Growing terrorism •Economic downturn •competitors Opportunities •Unexplored territories •Globalisation .

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Porter’s five forces model .

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Radisson Group . Del hi. Jalandhar. Alibaug Radisson Jass Hotel. Kumarakom Radisson R esort and Spa. Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hot el Varanasi The fort Radisson Near Calcutta Radisson Plaza.Hotels and Resorts In India with hotels in Varanasi. Noida. Udaipur . & Chennai Radisson Hotel Chennai Radisson Hotel Delhi Radisson Wh ite Sands Resort. Khajurah o Radisson Plaza. Shimla Radisson Jass Hotel.

Prepared & Presented by : Sowmya B.K .

IHG owns. 7 major hotel brands over 160 million stays per year and more than 600.000 guest rooms. Holiday Inn Hotels and Resorts 5. Candlewood Suites Manages the world’s largest hot el loyalty programme. InterContinental Hotels & Resorts 2. The Group owns a portfolio of well recognized and respected h otel brands including 1. Hotel Indigo 3. Cr owne Plaza Hotels & Resorts 4. Holiday Inn Exp ress 6. Staybridge Suites and 7. Priority Club® Rewards with 40 million members worldwide.   .IHG (InterContinental Hotels Group) is the world’s largest hotel group by number o f rooms. over 4150 hotels across 100 countries and territories around the world.

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Using our insight to make our brands the first choice for guests Delivering consistent customer experiences Generati ng excellent returns from our hotels Improving hotel revenue by encouraging gues t visits Improving the efficiency of our hotels and operating processes Putting our market scale and knowledge to good use Using our worldwide scale and experie nce to convert more hotels to our brands Making the most of our global presence – guests choose brands they know when they travel Strengthening our organization I nvesting in our people and our ability to do business Building strong partnershi ps within our own company & with our owners across the world .Improving the performance of our brands by.

. Owning We own 16 hotels worldwide (less than 1% of the portfolio).500 hotels operate under franchise agreements. Franchising This is the largest part of our business: ove r 3. Managing We manage 585 hotels worldwide.We operate hotels in three different ways – as a franchisor. a manager and on an o wned and leased basis.

Bran d Marke ting and Distri butio n IHG Staff Owner ship Capital IHG Incom e All revenu e Fee % of total revenu e plus % of net income Fee % of r ooms revenu e Owned IHG IHG IHG High Managed IHG IHG IHG supplies at least Thirdthe party general manage rs Thirdparty Thirdparty Low or none Franchis ed IHG IHG None .

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IHG is distinct from its competi tors in that the dominant part of its business is management and franchising. Four Seasons Hotels V.A. Hilton Hotels (HL T). private French company onwed Accor S. Marriott International (MAR) II. Starwood Hotels & Resorts Worldwide (HOT) III. VI. in comparison to IHG's 63. .The Intercontinental Hotels Group have highly fragmented and competitive. Wh ile many of its competitors are moving towards owning fewer hotels. forces as they are commanding single-digit market share at best. IHG has a su bstantial lead over them. IHG's largest competi tors are I. Wyndham Worldwide (WYN) IV. Marriott International (MAR) earns 25% o f its revenue from managing and franchising hotels.5% IHG controls 8% of branded rooms worldwide. For instance. and 3% of all hotel rooms.

“ Guests First choice”. Guest’s First choices.Strong: ……………. 2. Exotic locations in different locations of the world Excellent Services – 1. P ick up – Drop facility. Early bird offers (in Off sea sons) . 2. Food Luxury Weak:……………… Comfortness – 1. Online lue – 1. Corporate preferred Ambience 1. Travel Tour destinations. 2. Big business Model 2.

visitors. a leading supplier of digital interactive TV systems for the hotel industry has chosen preferred providers for the hotel 4. printing. restaurant. bar. fax. Acentic. 7. 8. . and spa patrons with valet service. high speed internet and secretarial services. Global Positioning Systems and digital cameras . via Travel Distribution News On Site P arking Facilities & Services Parking is available for our overnight hotel guests . Full services include copying. The Business Ce nter is a full service business center.a sign of people holding tight er to 6.Weak : 2. Members spent more on iPods. Launched new web marketing and distribution initiative in partnership with onlin e video solutions platform Turn Here Inc.

Priority Club Rewards. fax. IHG feat ured 12 call centers around the world . Founder of International Hotel Environment Initiative (IHEI). has brought $5.Strong:………… Not targeting the affluent population Weak:…………. Full services includ e copying.7 billon in room revenue in the year 20 07 . with 42 million members worldwide Serv ice: The Business Center is a full service business center. doing 700 transactions per week is core of the operations system. The environment and local communities remain at the heart of IHG's global corporate responsibility focus World's largest hotel l oyalty programmer. high speed internet and secretarial services. printing.

Two other groups . 2.Increasing competition: IV. as there are wide fluctuations in international tourism. Several international majors like the Four Seasons. This will increase the competition for the existi ng Indian hotel majors. . VI. Domestic tourism needs to be given equal importance and measures should be taken to promote it.are also looking forward to join this race. ShangriLa and Aman Resorts are entering the Indian markets.Fluctuations in international tourist arrivals: The total dependency on foreign tourists can be risky. V.the Carlson Group and the Marriott chain .

9. 3. 8. 2. 7. 5. 4. 6. Operating system Hotel distribution Advertising and marketing Priority Club Rewa rds Web presence Reservation system Sales force Leading loyalty programme Strong management .1.

High Oil Prices make travel more expensive. 2. especially in emerging m arkets like China ◦ Decreased availability of financing is slowing hotel construct ion and expansion. ◦ Hotels are extremely capital-intensive to own and lease. . Large exposure to the United States market would hurt hotels in the event of a d ownturn The branded hotel industry is growing strongly. and many hotel developers rely on financing to build hotels. financing for such large-scale projects has become hard to find. hurting hotels Susceptible to political events: The internal security scenario and social unrest also hamper the foreign tourist arrival rates. 4. 3. As a result of the cred it crunch.1.

B rands represent known quantities and offer predictable returns and. expect to see demand for brands rising in parallel . People are increas ingly defining themselves by the brands they use. as ownership of hotels consolidates. and hotels are no different. Gradual removal of travel restrictions to and from some of the world’s largest countries.Access to the internet is opening up the vista of travel to a far wider cross se ction of people. such as China. Emergence of low-cost airlines now helps make long-distance tra vel something that everyone can enjoy.

is enticing the public to travel by offering its hotel rooms at cheaper rates.Global economic downturn. There is definitely softening out there. Midscale runs the lowest of occupanc y. Responded with their own willingness to consider alternatives to city centers as well as midscale brands. they have the rooms available. IHG (InterContinen tal Hotels Group). and t hey are going to be shifting in people's buying patterns . they might be less inclined to charge People s hift brands in these tough times. the world's largest hotel operator.

IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand. HCV marks InterContinen tal Hotels Group's first venture into the timeshare market. The alliance coincide s with the $1 billion global re-launch of the Holiday Inn brand.S. Florida. Holiday Inn Club Vacations (HCV) In December 2008 with Or ange Lake's flagship villa property in Orlando. currently in pr ogress [Source: American Resort Development Association (ARDA)] . one of the fastest g rowing segments of the U. holiday and vacation industry.

The formation of t he Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4. 2. The marketin g and rental of available timeshare villas through IHG's extensive reservation s ystem and distribution channels. Participation in the Priority Club Rewards program including earning of Priority Club points on r entals with qualified rates and redemption for room nights 5. the world's largest hotel loyalty program with over 39 million members 4. . including Priority Club(R) Rewards.The marketing and licensing agreement also includes: -The construction of a flag ship Holiday Inn Resort hotel on the Orange Lake site in Orlando 3.000 Resor t in the IHG Association (ARDA)] [Source: Americanhotels Development family of b rands.

Global Seven distinct brands Luxury full service to economy extended stay People at IHG are community of Shareholders. employees. licensees & partners living ac ross the world IHG is privileged to serve & align with diverse group of owners a nd franchisees .

Middle East & Africa In the upscale travel sector. Egypt and Kuwait Signed a deal with Shimao Group in China. Vice Presi dent.The next few years will be an era of extensive growth and diversification for In terContinental Hotels Group across the MENA region.” said Tom Rowntree. amounting to 558 new rooms. Sales & Marketing. IHG is building on its existing portfolio of properties in IHG hotels& Resorts and C rowne Plaza brands At least three Crowne Plaza properties in the Middle East ove r the next two years Four property deals. in the UAE. in the pip eline. to open six new hotels under three brands in four cities by 2013 .

you'll achieve hig her performance and more satisfaction from work than ever diversity program. .Strong value personal. family time. we are zealous in our belief of equality and pursue an active Through individualized t raining programs tailored for all levels of the organization. and strive to provide team members gain bala nce.(equal time shifts) Within an atmosphere of appreciation and respect.

Do the right thing Show we care Aim higher Celebrate difference Work better toge ther .

Glendale San Francisco Airport new delhi San Jose hotels (2) ooty hotels (1) Silicon Valley .Sorrento Mesa   Arizona Phoenix .Napa Valley Area cavelossim Alabama hotels (1) Irvine East/Lake Forest gur gaon hotels (1) Palmdale Gulf Shores jaipur hotels (1) RocklinSacramento Natomas Mon tgomery manli hotels (1) San Diego .Resort Area canacona Chatsworth hotels (1) Fair field .Milpitas Arkansas Sunnyv ale Bentonville .Rogers Torrance/Redondo Beach Fayetteville Hot Springs United States .Rancho Bernardo Area hotels (3) – Eastchase mumba i San Diego .Hotels in India Hotels in India : California agra hotels (1) Anaheim .

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Mexi can into the country. . • Innovator in dining:.Au stralia. • 18 International Hotels in the Malaysia.Sri lanka.Taj was the first to introduce thai.Italian .USA. Africa.UK.• Taj Hotel established on December16. • Taj is recognised as the premier Hospitality p rovider. 1903 • Taj Hotels resorts &places comprises 5 7 hotels in 40 location across india.

The only way to do it is to either acquire premium hotels or enter into management contracts. We have adopted a vi sion to make Taj brand more popular in the International.• Apart from strengthing our position in the domestic market.increase domestic dominanc e and create value for all stakeholders. . • Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presence.

• Taj fac their p . brand equ of drivin . • Taj brand is playing an increasing role g revenues • Taj group plans to add around 12 Hotels in the next 3 years ilitates the expansion to other segment by endorsing the sub-brands with arents brand names.• Taj group has used the Taj name for all its operations to leverage the ity commanded by the name Taj.

but also smaller towns. There w as a proliferation of the Taj Presidency hotels not only in new cities. The action plan is more opportunities. adding to and complementin g the brand .A higher emphasis was placed on the business segment as the profits are higher (t his market being less price-sensitive) as compared to the luxury segment.

Gardens. • swimming pool.• Health & Fitness facility to its Guests. • Spa also includes steam rooms &sauna.specialized treatmen t rooms. . • Latest cardico vascular machines. Waterfall •The beauty saloon of the Taj hotel off er a wide range of beauty and hair treatment for men &women. stren gthtraining equipment.

Brand loyalty Credibility Huge Reputation Patent protection High cost service Not proper network in semiurban Lack of safety measure .

Rising income Globalization New Geographical location Fluctuations in international tourist arrivals Increasing competition Terrorism .

Porter’s Five Forces Analysis Suppliers • Many available suppliers •THREAT: LOW Potential Entrants Global hotel groups entry •THREAT : MODERATE Industry Competitors • Oberoi groups • Leela group of hotels • THREAT: HIGH Substitute s • Small lodges •THREAT: HIGH (because of new class. Low otherwise) Buyers • Global tourists •Medical tourists •Industrialist people THREAT: MODERATE Customer Need • Good Hospitality • Hygiene food and environment .

related:. Personalized customer s ervices. Quality con trol know-how. A well-known and well-respected brand name. Marketing related:. Distribution-r elated:.High utilization of fixed assets.Breadth of product line and product selection.Presence of hotel chain at various places. A strong network. Manufacturing. Serving customer according to their specification.Technology related:-Used of advance technology in hotel premises. .

Taj Hotels Resorts and Palaces h as entered into a strategic marketing alliance with Okura Hotels & Resorts. .• Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan. • After entering into strategic marketing alliances with Silvers ea Cruises and Korea's Shilla Hotels & Resorts. one of the largest international hotel groups in Japan.

•The Indian Hotels Company Limited (IHCL). . The property was re-launched as BLUE Sydney. a Taj Hotel in February 2006. Res orts and Palaces. which owns and operates Taj Hotels. acquired the 100-room W Sydney from the Harileela Group for A$ 36 million.

and in fast growing markets . Mumbai. Singapore as well leisure destinations. followed by luxury residences at Taj Lands End.•The company will launch the first luxury service apartments/residences through it s Wellington Mews project later this year. Los Angeles. • Indian Hotels plans to have a presence in key international c ities such as New York.

ORCHID HOTELS SHEPHALI NIRMALKER .

Catering & Educational Institutions.Incorporated in january 3 1986. Travel Business. Family Leisure & Sports C lubs. Asia's first certified eco-friendly five-star hotel and w orld's onl y Eco tel t o be certi fied as I SO . Budget Hotels & Restaurants. Kamat's is now a large hospitality Group with in terests in Luxury Hotels. Departmental Stores and of course Restaurants.

and cul tivating community relationships.is committed to enhancing the guest e xperience while setting a new standard of environmental responsibility by conser ving natural resources.educating .asia’s first 5 star ecotel Hotel .The orchid. .enlightening and motivating our staff .

To be the preferred group of hotels for the discerning global traveler .

T . hey have awarded with the ecotel certificate.They have established themselves as a ecotel It is the largest ecotel in ASIA.

servin g and distribution of comestible.resorts.management and marketing of Hotels .To carry on business . To sell.serve and to distribute and to manage and to market the manufacture of.victuals.bre adstuff and al l types of food stuff and humanconsumables.meat.selling.eatables.bread. .

. To carry on the business of travel.beverages.aerated water.selling .both natural and artificial.market .To sell and serve and distribute and to manage .fresh and canned fruits.hirers of motor.fresh and canned food stuffs .fresh and canned vegetables and meats.serving and dis tributing of softdrink.caterers for public.

Presence across different price categories helps wider customer base Pre sence of popular food & Beverage Small WEAKNESS outlets. Located at prime location.STRENGTH Largest hotel chain in Bangalore & one of the recognized names in hospi tality sector. Lack of proper infrastructure in terms of shortage of water & electricity Exp ansion of presence in OPPORTUNITY other major cities like Pune. . Hyderabad. railway s tation. with easy access to airport. ROHL owns only one hotel in Bangalore. established player Current presence only in one state. Strong economic environment prev ailing in the country.politica l tension Operation of hotel is associated with risks in volatile property marke t. other hotels are under lease a greement. Jaipu r etc. Robust growth for Hotel sector in India. Any delay in execution of project may hamper future growth THREAT Slowdown in economic development of the country Terrorism & Geo. hotel chains compare to other Focus on business clientele.

slow due picking in to secondary cities increasi ng room Low due to High capital supply costs.Subsitute product High in peak season Bargaining power of supplier Limited due to higher competi tion. especial ly in the metros. Higher in Competiti on Intense in metro metro cities cities . Pote ntial new entrants Bargaining power of buyers .

Acquisitions a nd greenfield ventures. Combination of ownership and asset-light strategy. Exp anding presence to other major cities. . Stand-alone profitability.Focus business clientele.

. Presence of popular food and bever ages. Locational advantage. Presence across different categories of Hotels. Strong management team and motivated workforce.Strong value proposition. Easy access to talented pool human resource. Low set-up cost.

• • • • 'Deluxe Room Executive Suite Club Prive Room Club Prive Suite Orchid Suite Presidential Suite • • .

5. 6. A top-of-the-world feeling. Enjoy a brisk work-out at our state-of-theart fitness centre. • . 3. Rooftop Swimming Pool. A Travel desk for onward arrangement.Additional facilities 2. Fitness Centre. 7. Complimentary Airport transfers.ov erlooking the busy airport and the Mumbai skyline. 4.

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Icon hospitality private limited. . Royal orchid hyderabad ltd.

Photographs of facilities provided .

Eco-friendly .

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