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Amish Tripathi

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Amish Tripathi

Author Amish Tripathi.


18 October 1974 (age 38) Varanasi, India





Alma mater

IIM Calcutta



Notable work(s)

The Immortals of Meluha The Secret of the Nagas The Oath of the Vayuputras

The Immortals of Meluha and The Secret of the Nagas. The third installment. with 1. the trilogy has become a success. It is the first book in the Shiva Trilogy. Although he originally wanted to be a historian.000 copies even before its release. The Secret of the Nagas and The Oath of the Vayuputras.[3] Contents [hide]      1 Career 2 Adaptations 3 Influence 4 Marketing 5 References Career [edit] Amish Tripathi is an alumnus of Indian Institute of Management Calcutta. The Shiva Trilogy has become the fastest selling book series in the history of Indian publishing. was released on 27 February 2013. He is known for his novels The Immortals of Meluha. have been commercial successes.Spouse(s) Preeti Vyas Children Neel Tripathi authoramish. was published in February 2010. titled The Oath of the Vayuputras. The three books collectively comprise the Shiva Trilogy.[4] He worked for 14 years in the financial services industry. The third installment. the first two novels by Tripathi. in companies such as Standard Chartered. [3][8] .[6] The second book in the series. Tripathi's debut work The Immortals of Meluha was a surprisebestseller. before starting his writing career. Forbes India has ranked him #85 in the 2012 Celebrity 100 list.[7] The trilogy is a fantasy re-imagining of the Indian deity Shiva's life and adventures.[1][2] The Shiva Trilogy has become the fastest selling book series in the history of Indian publishing. The Secret of the Nagas. Tripathi initially chose a career in finance because he couldn't afford the former. titled The Oath of the Vayuputras. was released on 27 February 2013. Amish's books have sold a million copies in the span of two years with a gross retail sale of Rs 22 crores.7 million copies in print and over Rs 40 crores in sales". With The Oath of Vayuputras selling more than 400.[5] The Immortals of Amish Tripathi (born on 18 October 1974) is an Indian author. Tripathi's first novel. DBS Bank and IDBI Federal Life Insurance. was released on 12 August 2011. with 1. breaking into the top seller charts within a week of its launch.7 million copies in print and over Rs 40 crores in sales.

I can give you a long list of books that I think should have been bestsellers but nobody’s heard of them. met local distributors and regularly sent email updates to various stakeholders. in his puja room at home. Tripathi's books have been enormously successful. UK. He believes that religiosity and liberalism go hand-in-hand in India. My management background along with marketing experience helped me devise effective strategies for promoting my book. Marathi. and made a trailer film with a background score reportedly by Taufiq Qureshi and uploaded it on YouTube. Jesus Christ.[16] Marketing [edit] In the Indian market where large sales volumes of books are rare. for movie deals on the Shiva Trilogy. as he said at the Jaipur Literary Festival in 2011. the international movie rights to The Immortals of Meluha are under discussion.The movie rights of The Immortals of Meluha were purchased by Dharma Productions in early 2012. but we can approach Him in many ways’. In addition to the Indian movie rights sold to Dharma Productions. but the wise men know it as many.[17][18] Tripathi himself says: "It’s a fallacy to think that a good book sells itself. creating a buzz.[13][14][15] His grandfather was a Sanskrit scholar and a Pandit in Benares. Tripathi printed sample copies of the first chapter and persuaded bookshops and chains to give them away free to anyone who approached the cash counter. Assamese and Telugu.[9] The Immortals of Meluha has also been released in United Kingdom in January 2013 through Jo Fletcher Books. He says that he lives this philosophy. visited smaller retailers. he also regularly worships pictures of the Muslim Kaaba. besides the idols of Lord Shiva and other Hindu Gods.[16] Amish quotes from the ancient Hindu scripture Rig Veda to say that ‘Truth is one. Tripathi's marketing skills and strategies have been widely credited for the success of his novels. He had turned into an atheist in the early 1990s but returned to faith when he started writing his books. Prophet Zarathustra.[11][12] Influence [edit] All of Tripathi's books (released and planned) are on religious topics since he is a devoted worshiper of Shiva. an imprint of Quercus Books.[18] . a top Hollywood based talent agency."[17] Weeks before The Immortals of Meluha hit the bookshops. God is one. The Immortals of Meluhahas also been released in various other Indian languages like Gujarati. Tripathi is represented by Creative Artists Agency. Tripathi was an unknown author.[10]` Adaptations [edit] The Immortals of Meluha and The Secret of the Nagas have been released in the Indian subcontinent in English and Hindi.[1] It was an unprecedented move and gave the book very high visibility considering that at that time. He also made presentations to big retail chains. Tripathi says that he’s learnt most of his knowledge of Hindu theology and religion from his grandfather and his very religious parents. Mother Mary. Gautam Buddha besides symbols of many other religions. Tripathi targeted social media websites for promoting his debut novel.

"Romancing the market". ^ "Fame by name". These trailers were of similar quality as movie trailers.[21] In 2013. a phenomenon called Amish". Retrieved 2013-03-05. Times of India. an original soundtrack based on The Oath of the Vayuputras. ^ TNN Jan 16. Retrieved 2013-04-29. 2012-01-12. 15. Articles. Retrieved 27 August 2012. 7. 28 July 2011. 9. introduced by Renuka Chatterjee. .".[17] Tripathi believed that this would "work as the audience that visits theatres is the same that reads my books.Times Of India". 4. India). 12. "The MBA Writer". 2012-02-05. Taufiq Qureshi. ^ a b Sheela Reddy (18 July 2011). ^ Amish Tripathi (18 September 2010). 2. ^ "The secret of amish".One. This was the first time ever that an original soundtrack has been made for a book series. The a b c Times of India. the final book of the Shiva Trilogy.indiatimes. Retrieved 27 August 2012. ^ "Karma cola and masala mythology".timesofindia. "Myth and match: Talk with Amish Tripathi". 18. 2011-07-09. a music album called Vayuputras. "The Shiva Trilogy overseas rights bought by Jo Fletcher Books .[19] They were released with the Shahrukh Khan starrer Ra. "Karan Johar brings Meluha to life". ^ a b Lopex. 16. ^ "My books are Shiva’s blessings". The Times of India. 5. ^ a b "Amish Tripathi and Ashwin Sanghi with Amrita Tripathi. 12 January 2012. ^ "Bestselling bosses". Pune Mirror. BHAWNANI. Business Today. ^ a b New. Latest Book Reviews. NAMRATA (5 December 2011). 9 April 2010. was released. Retrieved 27 August 2012. The Telegraph (Calcutta)(Calcutta. 13. ^ "Amish Tripathi’s going digital". complete with visual effects. Bickram Ghosh amongst others working on this. ^ 17. ^ "The Oath of the Vayuputras – Book Preview". Tripathi created video trailers and screened them at multiplexes. Palash Sen. DNA (newspaper). "The Lo-Cal Literati". 2013. 3. The album had songs by artists likeSonu Nigam. 2011-10-30. The Telegraph (Calcutta) (Calcutta. 2012-06-12. Retrieved 27 August 2012. ^ "MBA. 11. OPEN (Indian magazine). 6. Rachel (2013-04-26). 7 September 2011.Hindustan Times (HT Media Ltd). India). ^ "Myths with a modern twist". myth and 'Meluha'. 19. The Times of India. 14. 8. "How Amish Tripathi changed Indian publishing"."[20] Three other trailers were released on YouTube. Outlook (magazine). Retrieved 2012-06-07.For promotion of his second book.55PM IST (2013-01-16). ^ "Interview with the author of The Immortals of Meluha". Today's (2011-08-28).[22] References [edit] 1. ^ [1] ^ Upala K Basu (4 January 2012). 02. 10.

12.20. ^ TNN Feb 16. "Shiva trilogy music released . Retrieved Of India". p. Articles.timesofindia. Acknowledgements.00AM IST (2013-02-16). xii 22. Hindustan Times. 2013.indiatimes. [hide]  V  T  E Works by Amish Tripathi  The Immortals of Meluha Shiva trilogy  The Secret of the Nagas  Categories: The Oath of the Vayuputras      Indian novelists 1974 births Living people People from Mumbai Indian Institute of Management Calcutta alumni Navigation menu        Create account Log in Article Talk Read Edit View history     Main page Contents Featured content Current events . 2011. ^ "A film on The Immortals of Meluha?". ^ The Secret of the Nagas. 21.

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