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A u r a

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Table of Contents
Ta r get Audience and History Co lors and Fonts Logo Package Final Box Direct Mailer 1 2 3 4 5 6

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Product Name: Aura Cacia Target Group: Women Age 18-49


founded in 1981 in Weaverville, California. The founders realized the power of essential oils and began spreading the word about aromatherapy. The more people learned, the more they demanded essential oils and other natural aromatherapy products -- a process that is continues today. When Frontier Natural Products Co-op purchased the company in 1993, Aura Cacia was well-established as the market leader in aromatherapy. Frontier had been selling essential oils in response to member requests since 1978 and already had expert quality testing and sourcing capabilities in place. The combination of established quality expertise and the market leadership of the Aura Cacia brand melded into a popular, premium-quality aromatherapy line. Aura Cacia continues as the quality leader in aromatherapy today via our Source to the Shelf Strategy. Our ethical and sustainable sourcing program, Well Earth, and our in-house sophisticated testing capabilities, allow us to guarantee the purity of our essential oils. In the face of increasing adulteration and quality exaggeration in the marketplace, this is peace of mind for our customers.

Brief History: Aura Cacia was

aromatherapy to your everyday life with our unparalleled selection of essential oils and ready-to-use skin care products formulated from 100% pure essential oils, to provide true aromatherapy benefits for the mind, body, and spirit.

About: Add the simple pleasures of

Big Idea: Aura Cacia ensures an

experience when using their 100% pure essential oils. The package should ensure an experience as well. In the redesign, there will be four 15mL glass bottles bundled together in a bold, modern and elegant housing. This stylish housing will hold the four bottles on the bottom snug. On the top coving all four bottles will be another housing. These two holders will be connected in a twine-rope keeping the package tight and the glass bottles secure. The new display will attract the elegant shopper. The new packaging alongside magazine advertisements will increase awareness pushing an increase in sales.

Colors

Prussian Blue

CMYK:95 17 0 75 RGB: 3 53 64 Pantone:546 C Hex: #033540

Grey Asparagus

CMYK:30 0 24 55 RGB:81 115 86 Pantone:5615 C Hex: #517357

Zinnwaldite

CMYK:0 16 46 7 RGB:237 199 127 Pantone:1345 C Hex: #EDC77F

Burnt Coral

CMYK:0 49 72 2 RGB:250 128 71 Pantone:1575 C Hex: #FA8047

Powder Marine

CMYK:21 0 17 36 RGB:128 162 134 Pantone:556 C Hex: #80A286

Fonts: Package

Labtop Superwide Boldish Franklin Gothic Book Italic Helvetica Regular Brie Light
Logos on packaging should utilize Labtop Superwide Boldish. The tagline should use Franklin Gothic Book Iralic. All other copy, ingredients, and suggested usages should be written in Helvetica Regular.

Logos

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should only be used when necessary (B&W Print, Fax, etc.). The color logo for Aura Cacia should be used on the primary packagaing and n most marketing. The placement of logos on packaging should be no less than double the hight of the uppercase A in Aura Cacua.

Logos: The color logo will be used in neary all forms of print. The greysclae

Package

Bottom
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I N G R E D I E N T S SUGGESTED USAGE
Cupressus sempervirens (cypress) oil ORGIN Spain AROMA Foresty REFRESHING MINT 5 drops cypress, 4 drops lavandin, 9 drops grapefruit, 1 oz. water in a mister.

4 bottle count

NET 2 FL OZ (60mL)

CAUTION: IF PREGNANT, SUFFERING FROM ANY MEDICAL CONDITION, OR TAKING MEDICATION, CONSULT A HEALTH CARE PRACTIONER BEFORE USE. AVOID EYES AND MUCOUS MEMBERS DILUTE PROPERLY- MAY IRRITATE SKIN NOT FOR INTERNAL USE KEEP OUT OF REACH OF CHILDREN

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Top Top

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Note: Top and bottom are same size Note: Top and bottom are same size

Final Box

Direct Mailer

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A R O M A T H E R A P Y
100% Oil 100% Relaxation Available at WalMart
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