History of PUMA - An Overview

1924 to 1948: The road that led to the PUMA shoe factory owned by Rudolf Dassler 1924- Brothers Rudolf and Adolf Dassler found the company “Gebrüder Dassler Schuhfabrik” [Dassler Brothers Shoe Factory] in Herzogenaurach, Germany. 1936- Jesse Owens wins four gold medals at the Olympic Games wearing the Dassler shoes. Overall, numerous world class athletes sporting Dassler shoes win seven gold and five bronze medals as well as breaking two world and five Olympic records. 1948- Rudolf Dassler founds PUMA Schuhfabrik Rudolf Dassler [Rudolf Dassler shoe factory]. It is officially registered on October 1, 1948. The same year, PUMA’s first football boot, the “ATOM”, is launched on the market. The 1950s: Sports Achievements Shortly after the company is founded, Rudolf Dassler successfully develops a football boot with screw-in studs, in collaboration with experts, such as Sepp Herberger. The launch of the “SUPER ATOM,” the world’s first screw-in boot, which Dassler launches in 1952, marks the beginning of a long-term and highly successful relationship between PUMA and football. In May1954, the German premier league team Hannover 96 wins the league and are crowned champions in the final game against FC Kaiserslautern. The majority of the players is wearing the enhanced version of the boot, called “BRASIL.” PUMA is also successful in track and field: 1954 - Heinz Fütterer breaks the world record in the 100 meters in Japan, wearing PUMA running shoes. 1958 - PUMA introduces its trademark logo, the unmistakable PUMA form strip. In the same year, at the Football World Cup in Sweden, the PUMA boot is worn by players on both teams and is the only German-made football boot in the final. The 1960s: Revolutionary Technologies 1960 – PUMA partner Armin Hary continues the company's success story in track and field and wins gold in the 100 meters at the Olympic Games in Rome. 1968 The “MEXICO 1968” running shoe amazes with its innovative brush soles – 68 small, only 4 mm long bristles in the front area of the foot: Numerous American athletes,who wear the shoe, set new world records just a few weeks prior to the games in Mexico. However, according to the association, the shoe is “too dangerous” and consequently banned. The athletes are deprived of the world records. Nonetheless, PUMA athlete Tommie Smith wins gold in the 200 meters and causes a stir: He and his team colleague John Carlos (bronze) raise their fists in the Black Power salute, protesting against discrimination ofAfrican Americans and other minorities in the USA, Apartheid and racism. In the meantime, PUMA makes more history in football. The world class football players Eusébio and Pélé are equipped with PUMA boots and PUMA develops the legendary “PUMA KING” football boot. The 1970’s: Passion for sports

In the world of football. as the supplier of the Jamaican track and field team. top athletes Heike Drechsler. PUMA again writes sport history: sprint hero Usain Bolt smashes the 100m and 200m world records. he wins the tournament. Cameroon.” In 1993. The team captain is also named “European Player of the Year.The Argentinean Guillermo Vilas wins the French. Renault). one of the most successful players in tennis history. PUMA successfully kicks off the World Cup year at the Africa Cup in Angola with Egypt’s Pharaohs winning the Cup of Nations for the third successive time. and a milestone in motorsport. The 1980’s: Dynamics and Top Performances The 80’s are dominated by the tennis boom. From 1984 to 1987. PUMA KING player Lothar Matthäus is crowned World Cup Champion with the German National Team in Italy.g. one of the longest and hardest sailing races in the world and finishes the race in second place.During the World Cup in Mexico in 1970. 2000 . the “Player of the Tournament. PUMA has constantly set new trends and expanded its brand in the most spectacular ways: As a professional equipment supplier in motorsports (Ferrari. is named the “Player of the Tournament” and “European Player of the Year” for the second time in a row. Ivory Coast and Algeria. PUMA also has Martina Navratilova under contract.2009: Moving forward with Sportlifestlye In the 21st century. wearing PUMA shoes and sporting a PUMA racket. Linford Christie and Colin Jackson win gold medals in track and field at the World Championship in Stuttgart. Switzerland and Uruguay. At the Olympic Games 1996 PUMA causes a stir with a creative contact lens campaign. In November Sebastian Vettel of PUMA supplied Red Bull Racing becomes the youngest- . Even in tennis PUMA has established a reputation: 1977 . through cooperation agreements in design and fashion (e.” “World Cup Footballer. triggered by Boris Becker and his spectacular victory in Wimbledon in 1985. as the sponsor of the 2006 World Cup Champions (Italy) and as a supplier of golf fashion. first unseeded and German player. alongside Italy. In 2008. As the youngest. Yasuhiro Mihara). At the FIFA World Cup 2010 in South Africa PUMA sponsors seven football federations. US and Australian Open.” Four years later.” “World Athlete” and “ARD Top Goal Scorer of the Year. with sensational football shirts for the Cameroon national football team (sleeveless and one piece). PUMA’s home-awayfrom-home. Johan Cruyff shows his loyalty towards his sponsor by tearing off the third stripe of his shirt.” Pélé leads Brazil to win the title wearing “PUMA KING. PUMA is the first sports brand to combine sports with fashion as it enters into a collaborative agreement with fashion designer Jil Sander in1998. Merlene Ottey. 2010: Africa at the Centre of the Football World The year 2010 is marked by the Football World Cup in Africa. one player was making the headlines: Diego Armando Maradona sports PUMA boots during his first World Cup appearance in 1982 and went down in history with the “Hand of God” goal at the World Cup 1986. PUMA sets sails for the first time by entering its own sailing yacht into the Volvo Ocean Race. At the 2009 World Championships in Athletics. including the African Teams Ghana. The 1990’s: Pastures New In 1990.

http://tretorn.com/ Tretorn Tretorn is casually refined and stylishly understated. offering a collection most appreciated by those with a practical sensibility and a lifestyle largely enjoyed outside. Golf. Established by Henry Dunker in Helsingborg. PUMA PUMA starts in Sport and ends in the Fashion. Tretorn takes inspiration from its Scandinavian roots and carries this vitality of spirit throughout its collection of leisure shoes. http://www. rubber boots and tennis balls. http://puma.com/ . Motorsports.cobragolf. Sweden at the end of the 19th century. and Sailing. committed to providing superior-quality. Cobra Golf and Tretorn. Running. Tretorn’s expertise in rubber-made products demonstrates a consistent commitment to quality and brand over hype. a corporate division of PUMA North America. Its Sport Performance and Lifestyle labels include categories such as Football.ever Formula One champion at the age of 23 and is voted “German-” as well as “European Sports Man Of The Year 2010”. Cobra golf clubs offer golfers a competitive performance advantage and functionality through innovative design. The Black label features collaborations with renowned designer labels such as Alexander McQueen. such as 9 Point Face Technology. Adjustable Flight Technology and Baffler Rail Technology.com/ Cobra Golf Cobra Golf is a leading golf equipment manufacturer. high performance products for avid golfers of all abilities. Brands The PUMA Group owns the brands PUMA. Cobra Golf is a major brand of COBRA-PUMA GOLF. Yasuhiro Mihara and Sergio Rossi.

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