You are on page 1of 3

Sacramento, CA 95833 (916) 801-5279 Mobile

Ed Ramones
Objective Wholesale account manager and high performance automotive tuning shop owner/operator with 22 years of experience in sales, business development, purchasing and marketing seeks position as Sales Account Manager. Abilities and Technical Skills:  Consistent track record of generating robust sales revenue. Increased sales by a minimum of 56% and maximum of 152%, generating 40% of total sales by sales staff.  Excellent verbal and written communication skills.  Proficient in developing and maintaining long term business relationships with customers, employees, vendors and manufacturers.  Systematic and insightful approach to determine market channels; develop and market product lines to exceed company goals.  Broad mechanical and technical knowledge used to troubleshoot and problem solve.  Attention to detail as it applies to product knowledge and technical information. Dec. 2006 – Jan. 2012 Motowheels Rancho Cordova, CA Wholesale Account Manager High-end Ducati motorcycle parts/accessory distributor and retailer  Developed new wholesale regional and national accounts through cold calling, email and trade shows and special events, increasing the number to over 100 accounts.  Serviced new and existing wholesale accounts and consistently placed as the top sales earner.  Identified market segments and developed marketing programs through email and social media to drive sales and profit.  Generated and organized group buys, provided technical assistance and promoted product sales on internet motorcycle enthusiast forums.  Provided technical assistance and product information to customers to support product lines.  Designed and distributed newsletters and sales promotions to wholesale accounts through Constant Contact.  Attended industry trade shows, special events and races to display and promote product lines.  Formulated and distributed product press releases to industry publications.  Re-structured wholesale customer application, requirements and line card to streamline new account application process resulting in 30% more approved applications.  Managed: BST carbon fiber road wheel product line that accounted for the greatest sales of a single product line, 22% of total revenue; OZ Racing wheels which had a five-fold increase in sales after year two of introduction and a 20% increase in sales in year in three. Performed sales forecasting, purchasing, marketing and inventory control. Established retail and wholesale pricing structure.  Developed, marketed and distributed private label product line of high performance silicone radiator hoses. Performed retail and wholesale market research of existing and competing products on internet enthusiast forums and conferred with current wholesale account contacts to determine product feasibility, sourced overseas vendor, negotiated purchase price and terms of contract, evaluated sample product


  

for quality control, correct function and application. Established retail and wholesale pricing structure for maximum profit and inventory turns. Assisted walk-in, phone and online retail customers. Determined their product needs, recommended appropriate products and completed sales transactions. Collaborated with sales staff to develop and maintain newly acquired website; transferred product from old to new website and edited product descriptions, technical specifications, drawings, instructions and pictures. Analyzed and re-developed company’s website terms and conditions of sales policy and FAQ’s. Motorsport Dynamics Sacramento, CA

Nov. 1989 – July 2006

Owner/Manager  For 17 years owned and operated high performance import automotive parts and dyno-tuning shop.  Grew company from a two partner company with annual revenue of $100,000 to a six employee company with annual revenue of $1.5 million, while selling a minimum of 50% of total goods sold.  Recruited, screened, interviewed and hired staff.  Directly supervised sales staff to verify that customers received expert consultation, superior customer service and to ensure compliance of company policies.  Developed employee work regulations and protocol, code of ethics and procedures for conflict resolution to resolve work-related problems.  Developed and implemented on-going technical and product training as well as testing for sales staff.  Researched market trends and analyzed business operations to evaluate sales performance. Formulated sales and marketing strategies to achieve sales goals.  Conducted employee evaluations and recommended strategies to improve performance.  Solicited, developed and serviced new regional and national wholesale accounts through cold calling, referrals and outside sales visits.  Evaluated and selected high performance product lines of tires, wheels and accessories. Negotiated buy-ins with manufacturers and vendors. Purchased, merchandised, sold and installed products.  Assisted retail, phone, internet, and walk-in customers. Answered customer questions and resolved customer concerns and complaints.  Scheduled customer repair appointments for up to three service technicians.  Assisted customers with repair order process, prepared repair orders, assisted customers in clarifying problems and possible diagnoses, provided estimates for repairs and recommended to customer additional automotive service or repairs as needed.  Performed all daily business operations including purchasing, bookkeeping, shipping and receiving.  Displayed and promoted product lines at special events and races.  Maintained customer and inventory records in Keystrokes computer database.


Tognotti’s Auto World

Sacramento, CA

Sales Associate  Assisted retail, walk-in customers.


Import Performance

Sacramento, CA

Part-time Sales Associate  Assisted retail, phone, and walk-in customers.  Placed orders with vendors for inventory and special orders. Education 1982 – 1987 University of California Davis Davis, CA

B.A., Psychology and Art

April 2012-Present Volunteer Experience Natomas Unified School District Superintendent’s Parent Advisory Council Representative  Provided feedback and suggestions regarding improving school operations and practices within the Natomas Unified School District.

August 2012-Present Bannon Creek Elementary School Assistant Webmaster  Currently developing new content and articles to update school website.  Consult with principal to evaluate changes to implement within the website to reflect the school’s mission, to advise the community of news and events, and to promote educational programs and services. March 2013-Present North Natomas Little League Volunteer  Assist coaches with baseball practice.  Coach first base or manage dugout during baseball games. Spring 2013 Hiring Committee for Bannon Creek Elementary School Principal  Attended interviews for Bannon Creek Elementary School principal.  Evaluated the candidates’ professional background , qualifications and interview performance.  Rank-ordered candidates and gave recommendations to school superintendent for hiring.