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The Focus in 2012
Four areas in which Daimler Trucks will forge ahead Page 2



World Tour

Canter 4x4
A secure grip and great comfort Page 6

Positive market development Earth & Nature Expedition in the NAFTA region Page 4 in a Zetros Page 5


Dear colleagues, Almost 95 percent of the growth in the global truck market between now and 2020 will be generated in the BRIC countries. Because we want a big slice of this pie, we are forging ahead in these countries. A current example of what I mean can be seen in India, where we presented our new BharatBenz brand in March. A few days ago we also inaugurated our new BharatBenz plant in Chennai in southern India. The plant was built in the record time of only 24 months, and we dont intend to take our foot off the gas. The Chennai plant will begin production operations in the third quarter of 2012. We will introduce a total of 17 BharatBenz models in India by 2014 in order to conquer the countrys volume market. In view of this breakneck speed, we wish our 1,400 new colleagues at Daimler India Commercial Vehicles lots of endurance and stamina. We are delighted to welcome them to our Daimler Trucks family! Although growth and a presence in all of the worlds core markets are essential, that alone is not enough. After all, the bottom line is a key factor in everything we do. But we still arent good enough in this regard. If you compare Daimler Trucks globally or our operating units (OUs) regionally, you will notice that our competitors post significantly higher profits. If we wish to survive in the truck market, we must change. In particular, we have to take advantage of our size and our global position. To make that happen, we launched our new Daimler Trucks #1 program, or DT#1 for short, at the Top Management Meeting in late February. This new program will continue to focus on the individual OUs efficiency boosting measures, which will help us close the gap between us and the best truck manufacturers in each region. To supplement these programs, we have also developed crossunit initiatives for DT#1 that will enable us to exploit our potential worldwide across several OUs. The objective is clear and ambitious: We want to climb back to the top and become the worlds most profitable truck manufacturer by 2014. We arent content to be just another contender. We want to win! And as we make this effort Im counting on you and your full support. Sincerely, Andreas Renschler You can find more information about the new DT#1 program in the Trucks INSIDE extra supplement that is part of this issue.

Namaste BharatBenz Welcome to Oragadam!

The new production facility of Daimler India Commercial Vehicles Pvt. Ltd. (DICV) in Oragadam-Chennai was completed in just 24 months. The plant will be able to produce more than 70,000 BharatBenz trucks per year. The first vehicles will roll off the assembly line in the third quarter of this year. In mid-April DICV held a festive ceremony to inaugurate the 160-hectare manufacturing site with an integrated research and development center and a state-of-the-art test track. Chennai is one of the three Daimler truck plants that combine truck assembly and engine production at a single location. The production launch of the heavy-duty BharatBenz truck series is scheduled to take place in the third quarter of 2012. The plant will have an initial annual production capacity of 36,000 units. However, it has been designed to allow scalability up to more than 70,000 commercial vehicles per year. > PAGE 2

The new production plant in Oragadam near Chennai.


Geographical coordinates: 1250 38 N 7956 53 E About 1,270 millimeters of rain fall in Oragadam on average during the monsoon season. The outdoor temperature during the hottest period is 37.5 Celsius. The 160-hectare facility was built in 24 months. The adjacent test track is 1.55 kilometers long. Production is scalable up to more than 70,000 vehicles per year. By 2014 BharatBenz will be able to offer 17 different models at around 100 sales locations. The company already has 1,400 employees. Around 450 suppliers are working to provide the plant with everything it needs.

Dr. Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars; Marc Llistosella, Head of DICV; and Andreas Renschler, Head of Daimler Trucks and Daimler Buses, welcome Premier Nadu Selvi J. Jayalalithaa of the state of Tamil Nadu.

2 | Trucks INSIDE | May 2012 Truck News


What Daimler Trucks Plans to Achieve in 2012

The year 2011 was a very successful one for Daimler Trucks, which saw sales and revenues both increase by 20 percent, while earnings before interest and taxes (EBIT) even doubled. To ensure that it remains on course for growth, Daimler Trucks has defined four areas in which it plans to forge ahead in 2012:

The BharatBenz Power Yarta will have covered a total of 7,000 kilometers by the time it completes its tour of 22 cities in June.
> PAGE 2 The BharatBenz trucks are targeted at the modern domestic segment, which reects the steadily rising demands of Indian customers. Although this segment currently accounts for only four percent of all of the trucks in India, this gure is expected to rise to almost 80 percent by 2020. The BharatBenz product range will encompass 17 commercial vehicles by 2014. To enable the company to fully exploit Indias market potential, the plant was designed to meet the needs of future local truck production operations. As a result, more than 40 percent of the 450 suppliers are located within a radius of 40 kilometers from the plant. The ultimate aim is to achieve a localization rate of 85 percent in production. In cooperation with local car and commercial vehicle dealers, DICV has built up a nationwide retail network that will encompass more than 100 locations by 2014. In the future, Daimler Financial Services will oer nancing and insurance products for dealers and their customers in order to support sales of BharatBenz vehicles.

MARKET DEVELOPMENT | The global economy is growing and

with it so is the demand for transport solutions. Between now and 2020, almost 95 percent of the growth in trucks will take place in the BRIC countries. Daimler Trucks focuses on total cost of ownership in Europe, North America, and Japan, which are the most important markets for premium trucks. Services such as customized nancing packages, electronic systems for keeping service center appointments as short as possible, and truck eet management technologies help to cut such costs and save customers money.
BRIC | BRAZIL: The introduction of the new Euro V

The BharatBenz 2523 freight truck will be manufactured at the new plant in Oragadam-Chennai.

FROM START OF CONSTRUCTION TO PRODUCTION Construction start: Opening of test track: Completion of production buildings: Preparation for the production trials: Production trials: Completion of office building: Inauguration of the plant: Start of production: April 2009 April 2010 October 2011 3rd quarter 2011 4th quarter 2011 December 2011 April 2012 June 2012


A New Engine Generation Is Presented

In mid-March Mercedes-Benz unveiled its new generation of medium-duty engines in Stuttgart-Untertrkheim. The engines, which bear the series designation OM93x, were unveiled together with the new OM470 heavy-duty engine. As a result, Daimler has expanded its range of BlueEciency Power engines to create a comprehensive lineup of units meeting the upcoming Euro VI emissions limit, which will become mandatory in the EU beginning in 2013/14. The OM471, which was rst presented last year, is already being used in the new Mercedes-Benz Actros for longhaul operations. Never before have all of the units in a commercial vehicle engine series satised the future Euro VI emissions standard. The new medium-duty engines boast great durability, high fuel eciency, low consumption of AdBlue and motor oil, and long maintenance intervals. These are very important considerations, since medium-duty engines are primarily used in trucks and buses employed in metropolitan areas the areas where emissions reductions directly benet the most people. The unit is equipped with a number of technological highlights, including the rst-ever adjustable camsha in a diesel engine, which automatically enables the particulate lter to regenerate during normal vehicle operation. The new Mercedes-Benz OM934 and 936 engines will set new standards in the medi-

emissions standard led to a market contraction in Brazil. Despite this decline, 140,000 trucks with over six tons GVW are expected to be sold in the country this year, and Daimler Trucks is looking to get a big piece of the pie. RUSSIA: Russia is the largest truck market in Europe and Daimler Trucks operates two joint ventures in the country with its strategic partner, KAMAZ. The joint ventures sold a total of more than 4,000 Mercedes-Benz and Fuso trucks last year. In the future, Russian customers will also be able to purchase a vehicle tailored to their needs: a KAMAZ truck with Daimler components. The truck will comply with the Euro V emissions standard and is scheduled for market launch in 2014. Its coming at exactly the right time because 70 percent of the commercial vehicles on the road in Russia are more than 15 years old, and much of the eet therefore needs to be modernized. INDIA: By 2014 the BharatBenz product range will include 17 models, encompassing everything from light to heavy-duty trucks. As a result, Daimler Trucks will be able to compete in a rapidly growing segment of the volume market: the modern domestic segment, which is expected to grow substantially by 2020. Modern domestic trucks are more robust and have simpler equipment. However, they boast higher quality and better fuel economy than the trucks usually available in the low-cost segment. CHINA: A er receiving its business license, Daimler Trucks can also forge ahead in the worlds biggest truck market. The joint ventures trucks will be sold under the well-established Auman brand name. The company will have an annual production capacity of 160,000 units. The rst trucks will roll o the line in the third quarter of 2012. Experts are predicting that the truck market in China will grow to approximately 1.5 million units by 2020.
MODULE STRATEGY | On the basis of a global modular system,

products are adapted to the respective market needs with a focus on the powertrain. The new heavy-duty engines have a shared parts rate of around 80 percent, for example. Daimler Trucks plans to increase the use of shared parts in all major components and systems over the medium term. This approach will also apply to truck cabs not only in Mercedes-Benz Axor models in Brazil and Turkey but also in the new trucks from BharatBenz. Starting in 2014, KAMAZ vehicles will also join the team.

Dr. Elmar Bckenho, Head of Product Development Truck Powertrain; Stefan Buchner, Head of Global Powertrain, Procurement and Manufacturing Engineering Trucks; and Georg Weiberg, Head of Truck Product Engineering, in front of the OM 936.

um-duty segment, says Georg Weiberg, Head of Product Engineering at Daimler Trucks. We will position another engine between this new series and the OM471. It will be known as the OM470 and will feature DNA from the OM471. We are doing this because we are striving to oer a customized engine for every truck and bus application. This unparalleled eort is called the New Engine Generation.

up against its most successful competitors in every region, and always with one clear goal in mind: to be the number one truck manufacturer in the region. RETURN ON SALES: The synergies generated through Daimler Trucks platform and modular strategies will help the division achieve its prot target. By 2013, Daimler Trucks plans to begin consistently recording an average return on sales (RoS) of eight percent across all business cycles. Daimler Trucks aims to be the benchmark for protability by 2014. ONE FIFTH: Services, a ersales activities, and telematics systems already account for around 20 percent of Daimler Trucks revenues, and this percentage is due to increase.

Trucks INSIDE | May 2012 | 3 Truck News


Integrity in Dialogue
At the end of February, around 150 people took part in Daimler Trucks lighthouse event on integrity at the MercedesBenz Museum in Stuttgart, where they discussed integrity-related issues at the company. The event was opened by Frank Lindenberg, who was Head of Finance & Controlling Daimler Trucks & Daimler Buses at the time. Lindenberg emphasized that the desired cultural transformation would be a long-drawn-out process, during which Daimler would have to develop a shared group-wide understanding of its basic values. He also stated that the integrity lighthouse events should provide orientation in the same way that real-life lighthouses help ships nd their way on the high, and sometimes stormy, seas. Following Lindenbergs presentation, the participants formed groups of ve in order to watch videos of three dilemma cases. Each group was given an iPad, which it used during subsequent discussions of the factors that are important in such situations. The groups also answered questions using a digital voting system. Their replies were incorporated into the following panel discussion, in which the whole Truck Executive Committee (TEC) took part, as did employee representative Christine Buck, Head of the Cost PlanSTAFF COMMENTS: Sonja Engler, TE/QM, Supplier Recourse Claims: I thought the event was very good. I particularly liked the fact that we were able to vote directly via iPad and that the results were immediately tallied and evaluated. Matthias Kaeding, TG/MGP, VKP Powertrain Trucks: The events format was great and I really liked being able to discuss things in a small group of five people. Django Asls introduction of the topic was good; it showed that you can also address this serious issue in a humorous way. In addition, the event clearly showed that there are zero tolerance situations as well as circumstances in which youve got some leeway regarding an appropriate course of action.

Panel discussion with the Truck Executive Committee (TEC): Martin Daum, Georg Weiberg, Frank Lindenberg, Andreas Renschler, Dr. Rainer Erlinger (moderator), Hubertus Troska, Stefan Buchner, Dr. Albert Kirchmann, and Christine Buck (employee representative).

ning & Benchmark Center at the Wrth plant, and Hans Otto Kienitz, Head of Sales Controlling at EvoBus GmbH. Kienitz invited questions from the audience, which were then addressed in the panel discussion. One such issue dealt with the relationship between managers and employees when faced with various integrity-related dilemmas. Dr. Albert Kirchmann, Head of Fuso, expressed the discussions general tenor as follows: Its very, very important to have a dialogue thats based on an open door policy. In his concluding remarks, Andreas Renschler, a Board of Management member and Head of Daimler Trucks and Daimler Buses, pointed out that we need employees, especially managers, who have a sense of responsibility and dont try to hide behind their colleagues.

Participants hold group discussions and vote using their iPads.



Start of Operations in China

Following an extended flirt, the joint venture between Daimler and the Chinese truck manufacturer Foton can finally begin operations now that it has received its business license. The new firm, which is named Beijing Foton Daimler Automotive Co., Ltd. (BFDA), will enable Daimler Trucks to access Chinas growing market for medium-duty and heavy-duty trucks. The joint venture company will operate from the Foton Auman facility in Beijings Huairou district. In one of the rst joint meetings of the BFDAs Board of Directors, the partners established the new companys organizational structure, its guidelines, and a strategy for its future course. The clear goal here was to bring together the best of both worlds. Besides making a nancial investment, Daimler will share responsibility for the joint ventures Finance, IT, Quality Management, and Development departments. In addition, Daimler is responsible for setting up the local production facility for the OM457 engine. This engine, which is being successfully used in Mercedes-Benz commercial vehicles in Europe and Latin America, will meet the future China IV emissions standard (which corresponds to Euro IV). Foton is contributing its existing Auman medium-duty and heavy-duty truck business, including the production sites and the sales and service network. The rst jointly produced truck is scheduled to roll o the line in the third quarter. Once the ramp-up phase is completed, BFDA will have a production capacity of 160,000 trucks.
The market volume for medium-duty and heavy-duty trucks in China has doubled over the past five years, rising to more than one million units per year. In 2011 the Chinese market accounted for approximately 40 percent of the total medium-duty and heavy-duty trucks that were sold worldwide.

Trucks for Big Undertakings

The Chinese construction machinery manufacturer Zoomlion Heavy Industry has signed a letter of intent for the delivery of 2,500 Actros trucks. The vehicles will be produced at the Wrth plant and adapted for concrete pump applications. The body manufacturer Rosenbauer has ordered 620 Actros trucks for use by firefighters in Saudi Arabia, and 200 new trucks are now delivering confectionery for the Turkish chocolate manufacturer Tren Gida. In another contract, the Turkish fruit and vegetable supplier Cekok Gida has ordered 150 Actros trucks for transporting its produce. The supply chain solutions company Linfox Logistics has added 140 Fuso Fighters to its fleet, and the Brazilian construction firm Camargo Corra is now using 115 MercedesBenz trucks. Finally, 28 Actros snow plow trucks are now ready to clear runways at South Koreas biggest airport in Incheon.

At a festive ceremony in Beijing, Andreas Renschler, Head of Daimler Trucks and Daimler Buses (right), and Beiqi Foton President Wang Jinyu unveiled a plaque bearing the name of the new joint venture.

The joint venture in China will produce the Auman GTL truck in the future.

4 | Trucks INSIDE | May 2012 Trucks NAFTA


Freightliner Trucks Celebrates 70th Anniversary at MATS

Commemorating 70 years of innovation and customer commitment, Freightliner Trucks unveiled its Revolution Innovation Truck at the Mid-America Trucking Show (MATS) in Louisville, Kentucky in March. The concept vehicle features the latest advancements in technology and a full-size crossover cab offering day cab functionality with the flexibility of a sleeper. The concept builds on Freightliners first Innovation Truck which was introduced in 2009. With a strong focus on aerodynamics, the fully functional Innovation Truck includes revolutionary design elements for optimal performance. The striking, all-new look for day cabs features a tightly packaged sloping hood, a low-mounted grille and integrated raised roof. The Revolution concept vehicle truly encompasses all of the best of DTNAs design and engineering expertise, said David Hames, general manager, marketing and strategy for Daimler Trucks North America. Were proud of our heritage and were excited to be a driving force behind revolutionizing an industry. A museum-quality exhibit highlightDemonstrating Freightliners heritage in the commercial ing 70 years of the companys vehicle industry was this Bubblenose truck included as achievements was also featured in part of the Historic Truck Display at MATS. the Freightliner Trucks booth at

Continuing its legacy of developing cutting-edge innovation that improves customers bottom lines, Freightliner Trucks unveiled its latest concept truck the Revolution Innovation Truck at this years Mid-America Trucking Show in Louisville, Kentucky.

MATS this year. Several special events and guest appearances by American celebrities took place in the booth throughout the three-day show as well. In addition, Freightliner trucks spanning almost every decade since the 1940s were showcased at MATS.



Manufacturing Operations Expand to Meet Demand

With the North Carolina Governor in attendance at a recent event, Daimler Trucks North America announced plans to increase production and add a second shift to its operations at the Cleveland Truck Manufacturing Plant. The ramp-up in production will create more than 1,100 jobs by the end of 2012 and is in response to increased demand causing backorders as long as six months for the Freightliner Cascadia model.
The complete portfolio of vehicles from Daimler Trucks North America fullls the requirements of the new Greenhouse Gas Standard 2014 (GHG14).

DTNA Achieves 2014 Greenhouse Gas Certication

One year ahead of the Environmental Protection Agencys (EPA) mandate, Daimler Trucks North America has received certification for complying with the new Greenhouse Gas 2014 (GHG14) regulations. Led by the Freightliner Cascadia, which is DTNAs flagship for fuel efficiency, aerodynamics and the industry leader in total cost of ownership, the complete portfolio of model year 2013 on-highway, vocational and medium-duty vehicles are all fully compliant with the new GHG14 regulations. The GHG14 regulations are a product of the EPA and the Department of Transportations Highway Trac Safety Administrations (NHTSA) rst-ever program to reduce heavy- and medium-duty truck greenhouse gas emissions. DTNA is committed to working with the EPA and NHTSA to address critical issues facing the United States such as greenhouse gas reduction and dependence on foreign oil, said Martin Daum, DTNA President and CEO. Early compliance with GHG14 regulations is clear evidence of DTNAs strategic plan to demonstrate leadership in fuel eciency and reduced emissions well in advance of any regulatory deadlines. Under the new GHG14 regulations, trucks and buses built in 2014 through 2018 are projected to reduce oil consumption by 530 million barrels and greenhouse gas emissions by 270 million metric tons.

The new jobs will represent a 72 percent increase in personnel at the plant and will include approximately 1,072 shop employees and an additional 29 engineering and support positions to facilitate increased production. A majority of the positions will be lled with recalled workers who were previously laid o. The new production shi is slated to be at full capacity by September 2012, nearly doubling daily production rates.

We are incredibly pleased to be able to make this announcement and to welcome back so many of our valued employees, said Roger Nielsen, DTNA COO. The growing demand for Freightliner products is testimony to our brand focus on providing ecient business solutions for our customers, and access to Daimler resources and technology. Were delivering trucks with industry-leading fuel-eciency technology and the lowest total cost of ownership. The largest Freightliner Trucks manufacturing plant in the United States, the Cleveland plant exclusively produces Class 8 on-highway truck models, including the Cascadia, Columbia and Argosy product lines. Nearly 20 percent of the trucks built at the plant are sold through Daimler subsidiaries in the export markets of Australia, New Zealand and South Africa.

North Carolina Governor Bev Perdue speaks about the states long-standing partnership with Daimler Trucks North America at a press event in Cleveland, North Carolina.



Everyday Heroes
Thomas Built Buses is asking, Who will be the School Bus Driver of the Year? And, for the seventh time, its inviting school students in the U.S. and Canada to nominate their candidates. Each entry submitted to the writing competition must explain exactly why its candidate deserves to win. The company introduced the competition to select the School Bus Driver of the Year in 2006. A laptop and support with training are the prizes for the school students. And the drivers arent left empty-handed. The winner receives a gift voucher worth $1,000. School students have until June 30 to submit their nominations for the 2012 selection of this everyday hero.

US President Barack Obama visited the Freightliner plant in Mount Holly in March. During his visit he spoke about the economic problems facing the U.S. and learned about the DTNA vehicle portfolio.

Trucks INSIDE | May 2012 | 5 Trucks Europe/Latin America


The comparison test begins.

An Actros on its way to the Brenner Pass.

New and Proven Actros Models Compared

StuttgartMalaga and back: International commercial vehicle journalists tested the new Actros and compared it to its proven predecessor on a 12-day journey that sent ten trucks over a distance of some 5,500 kilometers through five countries. Experienced truck drivers know what its like to travel at all hours of the day and night, in all types of weather across Europe. The route from Stuttgart to Malaga and back included a broad range of driving situations for putting the Actros through its paces. The goal of this particular test was to enable the journalists who went along to experience the special concept behind the new Actros and directly compare it to its predecessor. To this end, the journalists switched between the tried and tested Actros and its new version several times during the course of the trip. A er putting in several hundred kilometers each day, the media representatives spent the night in their cabs at rest stops just like real truck drivers.



Environmentally Friendly and Quiet

If theres one word to describe how the Econic BlueTec Hybrid drives along the streets, its quiet. Thats because it accelerates electrically. The Econic Bluetec Hybrid was presented for the rst time at the 2008 IAA Motor Show. The models developers invested a great deal of time and work into rening it for a practical trial run in Berlin. The vehicle is now equipped with plug-in technology and a higher-capacity battery. It also consumed 11 liters less diesel fuel than its predecessor every day in operations with the Berliner Stadtreinigung (BSR) sanitation company. The trucks lower fuel consumption is the direct result of a sophisticated drive system strategy. The electric motor gets its power for initial acceleration and spurts of speed from a lithium-ion battery. The combustion engine takes over at speeds above 30 kilometers per hour. The battery is charged with recuperation energy. And there was another aspect that was very important to the BSR employees who drove the trucks the Econics lowoor concept, which made all that climbing in and out of the vehicle a lot easier. The BSR test was part of the Customer Driving Test program for prototypes and preproduction models. For the trials at BSR, the Econic BlueTec Hybrid alternated operations with an Econic BlueTec without a hybrid drive between the months of January and December. The latter was equipped with an identical diesel engine and was used for purposes of comparison. This made it possible to precisely calculate the dierence in fuel consumption under all types of weather conditions. The result of the test was impressive: The Econic BlueTec Hybrid consumed 23.9 percent less fuel, which is equivalent to 2,500 liters less fuel per year.

World Tour with the Zetros

By embarking on an Earth & Nature Expedition with the Zetros, two former employees of a German automotive supplier company plan to make a dream come true. They want to drive around the world in the summer of 2012. The expedition will begin in Africa, after which the two world travelers will make their way to Asia or South America, depending on the overall political situation. The plan is to completely circumvent the globe by land wherever possible and to drive through Russia and China as part of the trip. The adventurers will travel in a reliable tried-and-tested expedition vehicle: a Mercedes-Benz Zetros. With every kilometer driven, the Zetros will bring them closer to their goal of exploring unspoiled nature and observing the flora and fauna that grow on different continents. The also hope to learn more about traditional methods of healing that are practiced by the indigenous peoples they will meet. The Zetros will be able to make the most of its strengths during the challenging trip. After all, the vehicle boasts smooth and stable handling, a balanced weight distribution, and an optimal center of gravity. It is therefore ideally equipped to handle rough terrain and a range of other extreme conditions.
Departure into the Zetros zone.

The Econic BlueTec Hybrid on its morning route in Berlin.


INFO | Youll find more information on the Earth & Nature Expedition at:

Energy Eciency in Wrth

The Wrth plant is going green. The facilitys own combined heat and power plant will begin covering a large share of the electricity and heating requirements at the Wrth plant in 2013. Plant Manager Yaris Prsn says the existing infrastructure will also be made more efficient: Here in Wrth we take responsibility for our natural resources seriously, and were therefore also working hard to make improvements in the area of energy supply and distribution. The idea for the measures originated with the Energy Eciency expert project developed in 2011 on the basis of the Truck Operating System. Standardized methods were initially employed to analyze all the processes and infrastructures at the plant. After that, a series of workshops was held that involved inspecting the facility, installing the required measuring instruments, and visually depicting the actual situation. Possible approaches to solutions were then simulated and concrete measures, new standards, and a detailed implementation plan were derived from the results. The various measures will be monitored and the knowledge gained will be passed on to all parties involved in order to ensure long-term success. The policy of incorporating the users of the new infrastructure into the process played a key role in the success of the project. This was important because employees from logistics and production, for example, have detailed knowledge of conditions at the facility and were therefore able to help nd the best solution. Energy cost savings of some 400,000 ($516,786 USD as of 5/11/12) were achieved in the buildings targeted during the pilot phase of the project. Measures here included implementation of a new heating management system and optimization of ventilation, production, and lighting equipment.
THE ENERGY CONSERVATION PROGRAMS IN WRTH, including the cogeneration plant, will lead to a 20 percent reduction of CO2 emissions beginning in 2013. Within the framework of MB Trucks#1, this translates into a total annual savings potential of approximately 6 million ($7.8 million USD as of 5/11/12).

6 | Trucks INSIDE | May 2012 Trucks Asia

FUSO 2015

Green Transport Technologies

Resource-conserving transportation is one of the key issues being addressed by Mitsubishi Fuso Truck and Bus Corporations Fuso 2015 initiative, which aims to make Fuso the innovation leader for green transport technologies in Asia. In early April, MFTBC presented the Fuel Ecient Truck concept vehicle, which is approximately ten percent more fuel-ecient than conventional heavy-duty trucks. The concept vehicle achieves this feat mainly thanks to its modied powertrain in combination with improved aerodynamics, a lighter structure, and an optimized generator management system. The FUSO-Concept II looks even farther into the future to the year 2032, when the Fuso brand will be celebrating its centennial. The concept vehicle

Truck of the future: The FUSO-Concept II.

The Fuso Fuel Ecient Truck.

is a heavy-duty truck that takes a whole new approach to aerodynamics. But thats not the only thing that is unique. The concepts solar cell-powered hybrid drive and integrated trac guidance systems arent currently found in any other truck either.

The Fuel Ecient Truck and the FUSO-Concept II were created within the framework of the Fuso 2015 initiative, which aims to cut the CO2 emissions of the Fuso eet by 7.5 percent. Hybrid and electric drive systems are to play a key role in this initiative.



Comfortable O-road Driving

The updated Fuso Canter 4x4 made its debut back in October 2011. Customers in Europe can now order the truck for the first time with all-wheel drive. Since February 2012, production of the vehicle has been running at full capacity at the plant in Tramagal, Portugal. An all-wheel drive system that can be turned on and o during trips enables the new Fuso Canter 4x4 to easily come to terms with rugged terrain. Compared to the Canter 4x2, the new model has much greater road clearance and can handle even extremely steep slopes. That makes the Canter 4x4 an ideal choice for all o-road assignments. At construction sites, the vehicle maintains a rm grip on the ground when traveling on slippery surfaces. And given that the trucks width is only two meters, the vehicle can navigate along narrow alleys without problems when performing municipal tasks. Besides gaining new capabilities, the Canter 4x4 also retains its predecessors strengths. For example, it still boasts a small turning circle and a space-saving cab-over-engine design. A particularly interesting new feature is the optional start/stop function, which in conjunction with the selectable all-wheel drive, reduces fuel consumption in everyday operation. The vehicle update also enhances comfort, as customers can now select either a three-seat single cab or a seven-seat crew cab. Another important feature is the sturdy cab design, which ensures maximum safety and protects the driver should an accident occur.

Tailored for Fireghting Assignments

A team of specialists from Fuso recently transformed three Fuso Super Great trucks into re trucks precisely adapted to the needs of the client and the authorities in Hanoi, Vietnam. Throughout Asia, Fuso offers a broad range of products ex works. In addition, there is also a big demand for special vehicles, particularly from customers beyond Japans borders. In response to this situation, Fuso set up a team of specialists last year in order to boost exports further. The teams first assignment was to create three Super Great fire trucks for the Vietnamese capital city Hanoi. A special chassis forms the basis of the vehicles. The engine is also special as it is equipped with a connection for the built-in water pump. As a result, it is possible to dispense with a separate assembly. Shown here are three Fuso Super Great trucks that were turned into re trucks for Hanoi. Since the beginning of the year, special orders like these have been handled by a new Fuso team.

The Canter 4x4 maximizes functionality, safety, and comfort.


One Year A er the Tsunami

In March 2011 Japan was hit by the most devastating earthquake since seismological records began. The subsequent tsunami caused an unimaginable amount of damage. The disaster area has been undergoing reconstruction since then. Daimler has been actively contributing to the effort in the form of vehicles and donations. The tsunami devastated hundreds of kilo- were own in from Germany. The vehicles meters of coastline and brought death and are making an extremely valuable contribudestruction far into the island nations inte- tion to cleanup and reconstruction activities rior. Buildings, elds, and infrastructure sys- and are ensuring that vital supplies get to tems were destroyed, reducing large areas the people who need them. to wasteland. The Zetros vehicles are ideal for removing Immediately a er the earthquake, Daimler rubble. They also o en bring in sand and provided 2 million ($2.6 million USD as of soil from parts of the country unaected by 5/11/12) in aid, and the companys em- the disaster. This replaces topsoil that has ployees donated an additional 600,000 lost its fertility due to contact with seawa($775,209 USD as of 5/11/12). In addition to monetary support, Daimler immediately sent vehicles to the affected regions as well. In addition to the 30 Canter trucks supplied by Mitsubishi Fuso Truck and Bus Corporation (MFTBC), eight Zetros vehicles, four Unimogs, Daimler Human Resources Director Wilfried Porth visited the and eight G-Class SUVs aected MFTBC facilities.

The eight Zetros vehicles are providing valuable assistance. Their main tasks include removing rubble and bringing in fertile soil.

Bookmobile: The children are delighted with the reading material thousands of families lost everything they owned.

ter. One of the Canters has been specially equipped so that it can act as a bookmobile. Every day, this vehicle visits two to three elementary schools to supply local children

with books. In addition to the trucks donated by Daimler, several demonstration vehicles were also used to transport emergency supplies.

Two large-capacity freight planes (Antonov 124) ew eight Zetros vehicles, four Unimogs, and eight G-Class SUVs to Japan.

Trucks INSIDE | May 2012 | 7 Truck Component Production & Production Planning/Product Development

Powertrain Solutions for DTNA Vehicles from a Single Source

Daimler Trucks North America used the occasion of the MidAmerica Trucking Show in Louisville, Kentucky, this past March to present the latest member of its powertrain model family to the public: Detroit Transmissions. Detroit is now the only manufacturer in the NAFTA region to offer a complete and perfectly aligned range of powertrain components consisting of engines, axles, and transmissions. Customers of Daimler Trucks North America (DTNA) will in the future be able to obtain all the powertrain components for the vehicles they order from a single source. Whats more, they will be able to do so for the entire truck model range. The new Detroit components umbrella brand will therefore not only play a major role in DTNAs future success but will also strengthen the entire Daimler Trucks division. The integrated powertrain concept pays o for both sides. On the one hand, customers benet from an extensive range of products combined with technical expertise and global resources. On the other hand, as far as Detroit is concerned, Daimler Trucks global platform strategy ensures optimal production capacity, higher quality standards, and lower costs.

Detroit brand engines, transmissions, and axles will be oered in all DTNA trucks in the future.


New Learning Platform in Mannheim

Daimler is taking a new approach to the dual training-education system. The new Career Learning in the Production Process web-based learning platform was launched by the Mercedes-Benz Mannheim plant at the beginning of March.
The platform, which was developed with the IG Metall trade union, Infoman AG, and the Leadership Kultursti ung Landau foundation, is being funded by Germanys Ministry of Education and Research. This way, training is practically oriented, can be aligned with individual needs, and features state-of-the-art technology. The goal of the project is to increase networking and cooperation between the Professional Academy, the Training Center, and production units through the use of web 2.0 based new media. All of this will create the conditions necessary for holistic learning and training with a focus on work processes. Trainees will receive their personal programs from the platform, and forums will also be established that allow them to discuss issues with others and contribute their knowledge to an online lexicon. In addition, Academy instructors and trainers will be able to share knowledge and experiences via the platform, upload documents, provide trainees with feedback, and jointly teach courses online. As a result, the platform is helping to develop a new learning culture one that directly incorporates trainees into the curriculum design process.

A trainee at the Mercedes-Benz plant in Mannheim uses the new web-based learning platform.



Solar Power Despite the Weather

Kuppenheim is ready for the solar age. After a construction time of five months, the roof of the stamping plant is now equipped with new photovoltaic panels. All the electricity they generate will be fed into the plant grid. The new photovoltaic facility occupies a total area of 17,000 square meters and consists of 4,320 modules that will generate more than one million kilowatt-hours of electricity per year. The power produced by the 2.5 million ($3.2 million USD as of 5/11/12) facility will cover approximately ten percent of the plants average annual electricity requirements and could theoretically provide electricity to 280 households. This green form of power generation using renewable energy sources can also reduce annual CO2 greenhouse gas emissions by up to 560,000 kilograms. As a result, the solar power facility will be beneting the plant on cloudy and rainy days as well. Workers in Kuppenheim can keep up to date with the state of electricity production on a display located at the plant entrance, which provides accurate information on the amount of power being generated by the facility.

The two fully automated robots apply the red top coat in an environmentally friendly manner.

Close to 400 Environmentally Friendly Colors

The new photovoltaic facility that is now operating on the roof of the stamping plant in Kuppenheim was ocially commissioned by (le to right) c2energy Managing Director Christian Weber, Mercedes-Benz Gaggenau Plant Manager Dr. Matthias Jurytko, and GEWA GmbH Managing Director Michael Warbano.

Greener production and lower solvent emissions an ecologically friendly water-based paint technology is now being used in the new top coat paint shop at the Wrth plant. The fully automated line went into operation in mid-March. Altogether 15 million ($19.3 million USD as of 5/11/12) was invested in the modernization of the top coat paint shop in Wrth, which now uses water-based paints in truck cabs. One of the results is a significant reduction of pollutant emissions. A total of 85 percent of the vehicles built in Wrth can now be painted with such water-based lacquers. And thats good news not only for the environment but also for the plants workforce. Thats because the paint shop modernization has optimized the cleaning process as well. In particular, robots now clean the vehicle bodies automatically before theyre painted, eliminating dust during the painting process. Customers can now also choose from almost 400 different colors. The Wrth plant has lowered solvent emissions by almost one third over the last five years, which means its solvent emission levels are well below the legal maximum.

KASSEL PLANT Employees in Kassel have been taking a close look at the issue of energy consumption. A project group headed by energy manager Jochen Lynker has developed guidelines for more efficient use of energy by employees. Among other things, the group has identified the big energy guzzlers at the facility as it strives to make Kassel a truly energy-efficient plant.
Energy is also now a major focus at the Wrth plant. Read more on page 5.

8 | Trucks INSIDE | May 2012 Truck World


Tomorrows Trucks
Freightliner Trucks recently held a contest focusing on new ideas and up-and-coming talented young designers. College students were called on to submit original designs for a truck in the year 2030.
Sophisticated features ensure a high level of comfort.

The entries had to meet demanding requirements that took not only aesthetics, functionality, and aerodynamics but also payload and ease of maintenance into account. Comfort was another important issue for the designers. A er all, truckers spend many hours at the wheel, out on the road and far away from home. Freightliner conducted the contest on the social networking site Facebook and the website, which is popular among deThe truck body unites aesthetics with aerodynamic styling.

signers. This approach made it possible to reach up-and-coming designers. A panel of judges narrowed the 50 submissions down to the top three, and the Facebook community selected the winner from the three nalists. In March Freightliner announced that Minwoo Songs entry, titled 2020 Freightliner Super Truck, had won the contest. Song, who attends the College of Creative Studies in Detroit, Michigan, was delighted to receive a $20,000 scholarship along with a paid internship at Daimler Trucks North America.



Daimler Key Supplier Meeting 2012

In mid-March 2012 Daimler presented the Daimler Supplier Award 2011 to its 13 best suppliers worldwide at the Mercedes-Benz Center in Stuttgart. In addition, all of the Japanese suppliers received a special award to honor them for the great commitment they showed following the natural disaster in March 2011.

Mercedes-Benz Trucks @ CeBIT

In early March numerous visitors flocked to the CeBIT trade fair in Hanover, where they also had the chance to admire the new Actros. At the fair Daimler also presented its TruckSupply system, which manages production logistics at the Mercedes-Benz plant in Wrth. The presentation marked Mercedes-Benz Trucks first-ever appearance at CeBIT, where it organized a stand in cooperation with IBM. The big eyecatcher at the stand was the new Actros, which has been named Truck of the Year 2012 and is the flagship vehicle of the Mercedes-Benz truck plant in Wrth. After holding the opening speech at CeBIT, German Chancellor Angela Merkel visited the stand to learn more about the latest technological developments. TruckSupply uses new components and hardware architecture to modernize the IT system landscape for production logistics at the Wrth plant. The logistics solution, which was developed in cooperation with IBM, not only meets the highly complex requirements of truck production but also automatically integrates extensive parts supply chains in order to comply with the needs of just-in-time and just-in-sequence manufacturing. The IBM partner stand at CeBIT: German ChanIn a Group-wide presentation called Digi- cellor Angela Merkel in front of the new Actros. tal Life, Daimler demonstrated the increasing importance of mobile information technologies for society and the effects these technologies are having on the automotive business. At CeBIT 2012 specialists from the Group also presented information on Daimlers current Digital Life initiatives: Next Workplace The PC workstation of the future Open Innovation Network Digital communities as part of innovation management Virtual and mixed reality: Digitization in development work The Mercedes-Benz sales specialists workplace of the future Networking and integration at the point of sale Fostering young talent with Genius: Daimlers young knowledge community

A 3D picture of the new Actros on the glass front of the Mercedes-Benz dealership in Stuttgart.

The highlight for the approximately 650 guests was undoubtedly the new Actros, which appeared in a larger-than-life 3D projection across the glass front of the dealership. The virtual truck headed straight toward the audience until it nally came to a stop right in front of the stage. The Board of Management members Wolfgang Bernhard, Wilfried Porth, and Andreas Renschler honored a total of 13 suppliers for the year 2011. The Daimler Supplier

Award honors companies for outstanding performance in the areas of quality, costs, on-time delivery, technology, and innovation. The award ceremony came to a close with an especially emotional moment during which all of Daimlers Japanese suppliers received a specially designed trophy bearing the Japanese character for friendship. The trophy expressed the rms gratitude for the commitment they showed following last years natural disaster.


A Van Legend Is Reborn

Once upon a time, it was a magnicent legendary vehicle with a glamorous name: the Blue Wonder. In fact, the famous racing car carrier built in 1955 became internationally famous as the sleek vehicle that transported the Silver Arrow race cars and the hugely successful 300 SLR racing sports car. The historic truck has now served as the inspiration for a concept vehicle that will lead to the creation of a futuristic successor model. Known as the Blue Arrow, it will combine the fascination of auto racing with the hightech excitement of electric mobility. The futuristic transport vehicle not only boasts its own electric motor but will also carry two electric racing vehicles inside its body to the racetracks. These e-racers were designed to t precisely on top of one another inside the transport vehicle so as to take up as little space as possible. Arranged in this manner, the transport vehicle and the race cars form a single unit. The Blue Arrow will also serve as a mobile pit stop and an e-racer charging station during the racing events. This visionary concept has been designed to generate interest in the use of alternative drive systems in a contemporary race car series.


The Blue Arrow carrier vehicle can transport two e-racers in its belly.

INFO | Further information and photos can be found at the Employee Portal by entering the following portal code into the field on the upper right: @bluearrow

ONE-OF-A-KIND STANDS What should bicycle stands in a truck plant look like? The employees at Daimler Trucks North Americas main facility in Portland decided that it should, of course, feature a truck design. They therefore handcrafted one-of-a-kind stainless steel stands, which can now be used by colleagues and visitors in front of the entrances to the various buildings. The stands also remind employees that they can help protect the environment by commuting to work on bicycles. Around 150 employees have made the switch and now regularly ride to the companys headquarters on their bikes.

MASTHEAD Publisher: Trucks INSIDE, newspaper for employees of Daimler Trucks For the publisher: Stefan Ulbig, Head of Internal Communications and News Management Editors: Sabine Bremer (Editor-in-Chief), Natalie Teglev, Rebecca Nickel, Gert Hofmann Editorial employees: Silke Anders, Vera Pster Editorial address: Daimler AG, COM/M, HPC: E402, Werk 096, 70546 Stuttgart, Germany. Tel.: +49 (0)711/17-40,672, e-mail: Layout: Atelier Schwerzmann Printing: Krner Rotationsdruck, Sindelngen | The next issue will appear in July 2012.