Yellowfin Ranks First in DAS 2013 Wisdom of Crowds Business Intelligence Study Global Business Intelligence (BI) vendor, Yellowfin

, has been recognized as a st andout world-class BI vendor, receiving the highest overall ranking in Dresner A dvisory Services’ (DAS) 2013 Wisdom of Crowds Business Intelligence Market Study. Yellowfin also achieved the highest score in the study’s “Emerging Business Intellig ence Vendors” category for the second year in a row. Melbourne, Victoria, Australia, May 24, 2013 -- “A member of the ‘Emerging’ market seg ment, Yellowfin was its leader again for 2013, improving scores in virtually all categories vs. 2012,” stated the report. “It was ‘best in class’ for all measures in a ll categories and had a perfect Recommend score.” Download a free copy of DAS’ 2013 Wisdom of Crowds Business Intelligence Market St udy here: resner-s-2013-Wisdom-of-Crowds-Business-Intelligence-M-130856 Yellowfin: A recognized and recommended leader in Business Intelligence The global study, compiled via eligible survey respondents – those with first-hand experience using vendor products and services, compared 23 of the world’s leading BI vendors and awarded Yellowfin the best overall score of 4.74 out of five. O ne hundred percent of respondents also said that they would recommend Yellowfin and its products. “Yellowfin’s unmatched performance in 2013’s wisdom of crowds study underscores the su ccess of our consumer-oriented approach to the BI market,” said Yellowfin CEO, Gle n Rabie. “Not only do these outstanding results reflect the quality experience en joyed by our customers, they also demonstrate Yellowfin’s ability to deliver unriv alled product, services and support." “As with last year, we’ve exceeded peer and overall sample averages – across all categ ories of assessment – by a considerable margin. More importantly, we’ve also improv ed across all categories of assessment compared with our previous year’s results. This outcome renews our passion to keep making Business Intelligence as user-fr iendly and intuitive as possible.” The global study ranked vendors on a five-point scale, across 33 different crite ria, based on seven categories, including: Sales experience, value, quality and usefulness of product, quality of technical support, quality and value of consul ting services, integrity and whether existing clients would recommend the vendor and its product to others. The study was based on a total of 1182 completed su rveys. Yellowfin received the equal highest overall ranking in DAS’ 2012 wisdom of crowds report, and highest outright score in the study’s emerging BI vendors category, w ith 4.57 out of five. Yellowfin 6.3: Find out why we’re No.1 Yellowfin will launch the latest release of its BI solution – Yellowfin 6.3: Disco ver a better way to collaborate with data – in a series of Webinars, Tuesday 28 an d Wednesday 29 May 2013. Register for a Webinar time here: llowfin-6-3-launch-Webinar-A-better-way-to-collaborate-with-your-data-130499 About Yellowfin: Yellowfin is a global Business Intelligence (BI) software vendor passionate abou t making BI easy. Yellowfin is headquartered and developed in Melbourne, Austral

ia, offering a highly intuitive 100 percent Web-based reporting and analytics so lution. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a leader in mobile, co llaborative and embeddable BI as well as Location Intelligence and data visualiz ation. For more information, visit For further media information, interviews, images or product demonstration, plea se contact: Lachlan James, Yellowfin Communications Manager, on +61 03 8617 4954, 0431 835 6 58 or For regular updates and news, follow Yellowfin on Twitter (@YellowfinBI), Linked In (Yellowfin Business Intelligence) or email to subscribe to Ye llowfin’s free e-newsletter. Contact: Lachlan James Yellowfin Level 46, 360 Elizabeth Street Melbourne 3000, Victoria, Australia +61 (0)3 8617 4954

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