1. How nagging impacts parent’s purchases a. Maximize how many times kids will ask for things 2.

Through brand licensing, product placement, marketing schools, dvds video games, ipods cell phones, there is a brand in front of their face everyday a. 3000 messages a day b. Try to get them early to make them lifelong consumers c. 1950s to 1970s advertising was confined d. Kids 8 under cannot understand marketing i. Cereal January 7 1979, went to congress and took away ftc’s ability to protect children from advertising, federal trade commission ii. deregulation e. Mid 80s started making shows to sell kids prdoucts 3. Saturation of entire market on ninja turltes 4. Bedsheets so they go to bed with images, t shirts and shoes andthey want them 5. Kids attach to characters, marketers know that 6. Product placement, weaving products into programming without adequate disclosure a. When children aren’t paying attention 7. Advergames, kids get it so much they ignore products 8. 1 in 4 8-12 children have a cell phone 9. 40 million children online a. Internet can micro target by gaining information 10.Schools are marketing themselves to products a. Donated scoreboards 11.Captive audience in schools

Focus groups. Taking advantage of children wanting to grow up by making them by down i.Toys with sound and music that react to a child’s action are especially good at this stage. Nearly that many say the only kind of job they want when they grow up is one that pays a lot. many others are designed to specifically encourage the development of certain abilities in a child.Child psychologists integrated into marketing field.Picture books with sound. Age compression ii. and words e. Touch & Sight.Children’s materialistic values are linked to their media use. Follow kids into bathroom so markets will know how to market to children d. young people aged 12-17 report asking nine times for products they’ve seen advertised before their parents give in and let them have what they want. Sound and smell used in products.44% of 4th. one-way mirror. a. ii. monochromic colours can also help to stimulate eyesight in the first year of a child’s life.12. 9-12 creative play has been dropping 90 percent 14. . music. 16. 1 and before i. Mistake products happiness with satisfaction f. Try to make kids not take their eyes off of products with blink testing i. however. More than 10% admitted to asking their parents more than fifty times.On average. Many toys are designed for particular ages based on safety concerns. and simply letting your baby smell something and then see it can encourage development in this area. Toys in bright. teddy bears with different textures and pulley toys that respond to a child’s movement are especially beneficial after 6 months old.Scientists shape children to products 13. Tween g.8th graders daydream “a lot” about being richhrough 8 15.Over half of children say they would be happier if they had more money to buy things for themselves. Characters. can watch reaction because children don’t have self-monitoring based off of behavioral ques c. a. colors. Know how to use age to get children b.

Marketing firms and advertisers are looking to a younger demographic.It identified nagging as responsible for 40% of trips to entertainment establishments like Chuck E. In 1983. shop tills and lawn mowers are especially good for engaging with a child. Toys that mimic adult tasks. That's more than double what it was in 1992. They want to play with independence 17. advertisements have been prevalent in the online games kids like to pay online. such as vacuum cleaners.Today. cookers. increasingly targeting tweens and even younger children.to 12-year-olds spend $30 billion of their own money each year and influence another $150 billion of their parents' spending. Cheese. For the past few years." and can subject kids to hours of exposure to everything from McDonalds to movie characters. . a landmark market research report identified ways to help retailers exploit children’s nagging to boost sales. Ages 3 and up i. That's because kids younger than 8 have been shown to be largely unable to distinguish between advertising and other content — especially concerning product placement. statistics show — 8.In 1998. they're spending nearly $17 billion annually. companies spent $100 million marketing to kids. and about 30% of home video sales. one out of three trips to a fast-food restaurant. 18. 19. Today. These have been dubbed "advergames. ii.b. 20. And these kids have huge control over the flow of parents' spending. from Skittles to SpongeBob. encouraging children to use “the nag factor” to get their parents to buy things is a tried and proven marketing technique.

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