A Designer’s Survival Guide to working in Corporate Design Teams

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

Former electrical engineer Compulsive doodler and labeller Blogger the FIX experimental cook also InTerACTIon DeSIGner at Honeywell Technology Solutions
Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

WHy Do DeSIGn TeAmS eXIST In CorporATIonS ? Design enables to: • Improve intelligence • Impact productivity • Speak volumes • Eliminate frustration

- What every business needs; and how?, AIGA
Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

Design is:
70% dealing with people, 9% formulating the brief, 2% the idea 1% being pig-headed 1.5% eye for detail 6% understanding 1% letting go 1% keeping hold 0.3% staring 0.4% estimation 0.8% Coffee 1.7% checking - rechecking 0.2% bragging 0.5% tracking 1% persuasion 2% knowing when to stop 5% selling the idea 0.1% panic

- Duane King

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

I am looking for a position where I can slowly lose sight of what I originally set out to do with my life, with benefits.
- Bruce eric Kaplan

PLAN A CAREER.

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

THe eluSIVe uSer

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

Good, FASt, ChEAP. PICk two.

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

SurVIVAl GuIDe

- jessiCa Hagy, inDexeD.Com
Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

BrAnD yourSelF

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

meASure:

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

CommunICATe

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

InCluDe eVeryBoDy

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

IDeAS Are noT DISpoSABle

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.


i love deadlines. i like the whooshing sound they make as they fly by.

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.


Better to beg for forgiveness than ask for permission. Take action.

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

a human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly. speCializaTion is for inseCTs.
- roBerT Heinlein, auTHor

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.


it is not where you take things from, it is where you take them to. go ouTsiDe...Be inspireD -jean luC- goDDarD

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

DoCumenT eVeryTHInG

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

HeAlTHy DeSIGn DIeT:

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

HeAlTHy DeSIGn DIeT:
reSourCeS
• tEd • Fast Company • BusinessWeek • Core 77 • Boxes and Arrows • Design patterns by Jennifer tidwell • yahoo Design pattern library • SAp Design Guild

people
• Niti Bhan • Jan Chipchase • John Maeda • Edward tufte • Dave Gray • dan Saffer • d. Armano • Jensen harris • Scott Berkun • Ben Fry • tom Peters

CompAnIeS
• Microsoft Labs • mozilla labs • Google labs • Adaptive path • 37 Signals • Stamen Design • Live|work • Frog: Design mind • IdEo

InSpIrATIon
• Smashing magazine • Swissmiss • Grain edit • Konigi • drawn! • pattern Tap

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

HeAlTHy DeSIGn DIeT: 4 BeST prACTICeS
• Focus on understanding the problem at hand. Also, look broadly to expand thinking. • uncover the most relevant trends that exist today • Use ideation as a tool to explore solutions. • Develop rich experiences to give content to solutions.

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

Words designers should keep repeating: re-… re-frame, re-design co-creation ambiguity story creativity planning user method design thinking human-centered user-centered discovery platform approach collaboration framework multi-disciplinary collective experience problem-solving design thinking Themes touch-points

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

enD noTeS: unDerSTAnD VAlue

Contact:
manjiri Deshpande jmanjiri@gmail.com
Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.