DON’T SWEAT GAME-TIME STRESS
Whether you’re a member of the office basketball league or attempting your first 5K, preparing for the big event is sure to bring a sense of excitement. For many athletes, however, this experience can be a nervewracking one as well. In fact, onethird of everyday athletes surveyed admit preparing for an athletic event is more stressful than a trip to the dentist’s office.1 Additionally, preparing for an athletic event is more stressful for everyday athletes than public speaking and being late to an important meeting, according to a recent survey by Wrigley’s Doublemint® gum.
mind on the present moment by chewing gum, listening to your favorite music or warming up your jump shot can help you relax and boost your confidence so you can perform your best,” says Patrick Cohn, Ph.D., sports psychology expert and founder of Peak Performance Sports.
Get the Stats
The survey indicates that 67 percent of everyday athletes who chew gum say they chew gum to relieve stress for a sporting event and 59 percent of everyday athletes who chew gum admit that they do so when they need to focus on a competition. These athletes’ testimonials further emphasize recent research findings that the use of chewing gum can help reduce stress, improve alertness and relieve anxiety.2,3,4 With over 80 percent of athletes looking for ways to combat stress, Doublemint gum could be just the edge you need when you’re starting to feel stressed on game day.
The Stats on Four Ways to Help Prepare for the Big Game Game-Time Stress
1. Catch Some Zzzz’s: It’s important to get seven-to-eight hours of sleep the night before a sporting event. This is the perfect amount of time for your body to recharge. If you sleep more than eight hours, your body will start another sleep cycle and you’ll wake up groggy. 2. Visualize Success: Taking two minutes a day to visualize your goal can give you an edge by helping you to anticipate the possible outcomes of a few key plays. If you’re feeling pregame anxiety, chew Doublemint gum to help stress less and rebuild the confidence you need to succeed. 3. Look Good, Play Well: Dress appropriately for the game to help maximize performance; make sure your shoes provide enough support to avoid injury and your attire allows a full range of motion. 4. The Early Bird Special: Arrive at the venue early to give you plenty of time to warm-up and review plays so you’re relaxed when the clock starts. This also demonstrates commitment to your team. • TV Talk: When watching their favorite team play, 71 percent of everyday athletes admit they talk back/yell at the TV to relieve stress. • Child’s Play: Sixty-six percent of everyday athletes agree competing in sporting events/competitions is more stressful than watching their favorite team play. However, of adult athletes with children, 52 percent agree watching their child play competitive sports is more stressful than actually competing. • Battle of the Sexes: Female athletes are more likely than male athletes to experience stress from themselves (81 percent vs. 73 percent), whereas men are more likely to feel pressure from teammates (29 percent vs. 19 percent). • Pre-Game Stress: Eighty-four percent of athletes admit they get anxious waiting for the sporting event to begin. • Pressure’s On: Everyday athletes who play football (61 percent) or basketball (56 percent) are more likely to feel pressure to win than other athletes.
Chew More, Stress Less
One way athletes are combating stress, both on and off the field, is by chewing gum. “It’s common for athletes to experience pre-game anxiety, such as feeling butterflies in their stomachs. Focusing your
to Help Athletes Relieve Stress Before the Game:
1. Concentrate on your preparation for the game, not the outcome. Stress comes from worrying about winning or losing. 2. Trust your practice and preparation. Confident athletes don’t feel stressed – they feel wellprepared. 3. Focus on what’s under your control, not what’s beyond your control. You control your thoughts and performance, not what others do or say. 4. Embrace your pre-game butterflies. Your body is signaling you’re ready to compete. 5. Many of the athletes I coach are looking for ways to limit pre-game stressors. Try chewing gum. Research shows chewing gum can reduce stress and help improve focus and concentration.2,3,4
For more information about the survey and the benefits of chewing, visit www.wrigleygumisgood.com.
Athlete Study. StrategyOne. September 2008 – Survey of 1,000 everyday athletes (adults ages 21-34 involved in intramural or amateur sports organizations, non-professional races, tennis or golf.) Statistic based on those who chew gum. 2 Scholey, Andrew. An investigation into the effects of gum chewing on mood and cortisol levels during psychological stress. 10th International Congress of Behavioral Medicine. Tokyo, Japan. August 2008. 3 Sasaki A. "Influence of mastication on the amount of hemoglobin in human brain tissue." Journal of Stomatological Society. 2001; 68(1): 72-81. 4 Yue Z, Huang L, Zhou X. "Regional brain activities during gum chewing." Psychological Science 2006; 29:1153-1156.
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