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Surya Group Of Institutions MBA - I (SEM

)
LESSON PLAN (MOHD IMTIAZ) Subject: Marketing Management (MBA-016)
S.No.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27

Date
28-01-2013 29-01-2013 30-01-2013 31-01-2013 1/2/2013 2/2/2013 3/2/2013 4/2/2013 5/2/2013 6/2/2013 7/2/2013 8/2/2013 9/2/2013 10/2/2013 11/2/2013 12/2/2013 13/2/2013 14/2/2013 15/2/2013 16/2/2013 17/2/2013 18/2/2013 19/2/2013 20/2/2013 21/2/2013 22/2/2013 23/2/2013

Day
Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday

Session 2013-2014 (Even) Topics Covered
Introduction Introduction Definition, Importance Definition, Importance and Scope of Marketing and Scope of Marketing Philosophies of Marketing Management Philosophies of Marketing Management Elements of Marketing Needs, Wants, Demands, Needs, Wants, Demands, Customer, Consumer, Markets and Marketers Customer, Consumer, Markets and Marketers Marketing Vs Selling Consumer Markets and Industrial Markets Consumer Markets and Industrial Markets Concept of Marketing Management, Marketing – Mix Concept of Marketing Management, Marketing – Mix Functions of Marketing Management Marketing Organisations, Qualities of Marketing Manager. Marketing Organisations, Qualities of Marketing Manager. Marketing Environment, Factors Affecting Marketing Environment Marketing Information System Research, Strategic Marketing Planning.

UNIT II
Market Segmentation

Saturday

Segmenting the Market

Mix Decisions Product Decisions Product Decisions New Product Development-Concept and Necessity for Development New Product Development-Concept and Necessity for Development Failure of New Products. Pricing Decisions. Procedure. Failure of New Products. Unit III Marketing .Stages and Strategies for Different Stages of PLC.28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 24/2/2013 25/2/2013 26/2/2013 27/2/2013 28/2/2013 1/3/2013 2/3/2013 3/3/2013 4/3/2013 5/3/2013 6/3/2013 7/3/2013 8/3/2013 9/3/2013 10/3/2013 11/3/2013 12/3/2013 13/3/2013 14/3/2013 15/3/2013 16/3/2013 17/3/2013 18/3/2013 19/3/2013 20/3/2013 21/3/2013 22/3/2013 23/3/2013 24/3/2013 25/3/2013 26/3/2013 27/3/2013 28/3/2013 29/3/2013 30/3/2013 31/3/2013 1/4/2013 Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Benefits / Purpose and Limitations of Market Segmentations Market Segmentation Procedure Basis for Consumer/Industrial Market Segmentation Market Targeting Introduction. Branding and Packaging Decisions Product Life cycle . Importance & Process. Product Life cycle . Usefulness Differentiating the Product. Product Positioning Strategy Product Positioning Strategy Consumer Behaviour Introduction. New Product Planning and Development Process. Channels of Distribution for Consumer/ Industrial Products. Thursday Friday Saturday Sunday Monday Product-Mix. New Product Planning and Development Process.Stages and Strategies for Different Stages of PLC. Pricing Objectives. Product Positioning Introduction. Factors Affecting Channel Distribution Factors Affecting Channel Distribution . Importance & Process. Tuesday Wednesday Thursday Friday Saturday Sunday Monday Pricing Decisions. Pricing Objectives.Mix Decisions Marketing . Policies Methods of Setting Price Channels of Distribution for Consumer/ Industrial Products.Stages and Strategies for Different Stages of PLC. Introduction. Objectives. Product Positioning Introduction. Procedure. Wednesday Product-Mix. Product Life cycle .

65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 2/4/2013 3/4/2013 4/4/2013 5/4/2013 6/4/2013 7/4/2013 8/4/2013 9/4/2013 10/4/2013 11/4/2013 12/4/2013 13/4/2013 14/4/2013 15/4/2013 16/4/2013 17/4/2013 18/4/2013 19/4/2013 20/4/2013 21/4/2013 22/4/2013 23/4/2013 24/4/2013 25/4/2013 26/4/2013 27/4/2013 1/4/2013 1/4/2013 1/4/2013 1/4/2013 27-04-2012 28-04-2012 29-04-2012 30-04-2012 01-05-2012 02-05-2012 03-05-2012 Tuesday Wednesday Thursday Friday Management of Channels Management of Channels Current Trends in Wholesaling and Retailing Current Trends in Wholesaling and Retailing Saturday Retail Distribution System in India Sunday Retail Distribution System in India Monday Promotion: Promotion-mix Tuesday Promotion: Promotion-mix Wednesday Advertising. A Brief Account of Marketing of Services. Wednesday The Internalization Process. B2B and C2C. B2B and C2C. 2nd Sessional Test Internationalization and Globalization Tuesday Internationalization and Globalization Wednesday Shopping at World Stores Thursday Shopping at World Stores Friday Going International Saturday Sunday Monday Tuesday Test No Class The Internalization Process. Electronic Marketing. Thursday Culture. Electronic Marketing. Business and International Management . Sunday Tuesday Rest Day After Job Fair Direct Marketing through Internet Wednesday Direct Marketing through Internet Thursday Friday Saturday Sunday Monday Direct Marketing through Internet International Marketing etc. Sales Promotion Thursday Advertising. Publicity and Public Relations. International Marketing etc. A Brief Account of Marketing of Services. Sales Promotion Friday Personal Selling. Tuesday Wednesday Thursday Friday Saturday CRM. B2C. Saturday Sunday Monday Personal Selling. B2C. Rural Marketing. The Internalization Process. CRM. Publicity and Public Relations.

f. Business and International Management Saturday Culture. Sessional Exam Days = 8. Non-Academic Days =5 . 23/01/12 to 14/05/12 =93 Full Academic days =52. Practical Exam Total working days w. Partial Academic Days =28.e.103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 04-05-2012 05-05-2012 06-05-2012 07-05-2012 08-05-2012 09-05-2012 10-05-2012 11-05-2012 12-05-2012 13-05-2012 14-05-2012 15-05-2012 16-05-2012 17-05-2012 18-05-2012 19-05-20125 20-05-2012 21-May to 10 June 2012 11-June to 18 June Friday Culture. Business and International Management Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday No Class End Semester External Exam.

I (SEM) LESSON PLAN (MOHD IMTIAZ) Subject: Retail Management (BBA 406 ) Session 2012-2013 (Even) S. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Date 28-01-2013 29-01-2013 30-01-2013 31-01-2013 1/2/2013 2/2/2013 3/2/2013 4/2/2013 5/2/2013 6/2/2013 7/2/2013 8/2/2013 9/2/2013 10/2/2013 11/2/2013 12/2/2013 13/2/2013 14/2/2013 15/2/2013 16/2/2013 Day Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday .No.Surya Group Of Institutions MBA .

21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 17/2/2013 18/2/2013 19/2/2013 20/2/2013 21/2/2013 22/2/2013 23/2/2013 24/2/2013 25/2/2013 26/2/2013 27/2/2013 28/2/2013 1/3/2013 2/3/2013 3/3/2013 4/3/2013 5/3/2013 6/3/2013 7/3/2013 8/3/2013 9/3/2013 10/3/2013 11/3/2013 12/3/2013 Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday .

45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 13/3/2013 14/3/2013 15/3/2013 16/3/2013 17/3/2013 18/3/2013 19/3/2013 20/3/2013 21/3/2013 22/3/2013 23/3/2013 24/3/2013 25/3/2013 26/3/2013 27/3/2013 28/3/2013 29/3/2013 30/3/2013 31/3/2013 1/4/2013 2/4/2013 3/4/2013 4/4/2013 5/4/2013 6/4/2013 Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday .

70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 86 87 88 89 90 91 92 93 94 95 7/4/2013 8/4/2013 9/4/2013 10/4/2013 11/4/2013 12/4/2013 13/4/2013 14/4/2013 15/4/2013 16/4/2013 17/4/2013 18/4/2013 19/4/2013 20/4/2013 21/4/2013 22/4/2013 23/4/2013 24/4/2013 25/4/2013 26/4/2013 27/4/2013 1/4/2013 1/4/2013 1/4/2013 1/4/2013 Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday .

96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 27-04-2012 28-04-2012 29-04-2012 30-04-2012 01-05-2012 02-05-2012 03-05-2012 04-05-2012 05-05-2012 06-05-2012 07-05-2012 08-05-2012 09-05-2012 10-05-2012 11-05-2012 12-05-2012 13-05-2012 14-05-2012 15-05-2012 16-05-2012 17-05-2012 18-05-2012 19-05-20125 20-05-2012 Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday .

23/01/12 to 14/05/12 =93 Full Academic days =52. Partial Academic Days =28.120 121 21-May to 10 June 2012 11-June to 18 June Total working days w.e. Sessional Exam Days = 8.f. =5 Non-Academic Days .

Surya Group Of Institutions MBA . Relevance & Trends Role. Relevance & Trends Role. The Retail Customer: The Retail Customer: TEST . Relevance & Trends characteristics of Retailing No Class characteristics of Retailing characteristics of Retailing The changing face of Retail Industry in India. The changing face of Retail Industry in India The changing face of Retail Industry in India The Retail chain organization. No Class The Retail chain organization. The Retail chain organization. The Retail chain organization. The Retail chain organization.I (SEM) LESSON PLAN (MOHD IMTIAZ) Subject: Retail Management (BBA 406 ) Session 2012-2013 (Even) Topics Covered Overview of Retailing Overview of Retailing Role.

Annual Function Annual Function No Class Stages of Consumer Decision Making Process. Stages of Consumer Decision Making Process. Types of Consumer Decision Making Process. . Stages of Consumer Decision Making Process. Market Segmentation. Types of Consumer Decision Making Process. TEST No Class Types of Consumer Decision Making Process. Retail Market Segment Retail Market Segment Market Segmentation.No Class Factors affecting the Consumer Decision Making Factors affecting the Consumer Decision Making Factors affecting the Consumer Decision Making . Job Fair Job Fair No Class Market Segmentation. Types of Consumer Decision Making Process.

Dimensions of Segmentation. Targeting Targeting TEST No Class REVISION REVISION Ist Sessional Test Ist Sessional Test Ist Sessional Test Ist Sessional Test No Class Holi Festival Holi Festival Holi Festival Holi Festival Positioning. Dimensions of Segmentation. Positioning.Market Segmentation. TEST . No Class Kinds of Market Kinds of Market Dimensions of Segmentation.

Types Location. Rest Day After Job Fair 2nd Sessional Test 2nd Sessional Test 2nd Sessional Test 2nd Sessional Test 2nd Sessional Test 2nd Sessional Test Retail Space Strategies Retail Space Strategies Retail Space Strategies Ambience Management Strategies .NO CLASS Retailing Strategy Retailing Strategy Location.Types Importance and determining factors Test no class Importance and determining factors Product and Merchandise strategies Product and Merchandise strategies Product and Merchandise strategies Ram Navmi Test.

Ambience Management Strategies Test No Class Ambience Management Strategies REVISION REVISION REVISION REVISION TEST No Class .

Sessional Exam Days = 8. Practical Exam f. =5 Non-Academic Days .End Semester External Exam. 23/01/12 to 14/05/12 =93 Partial Academic Days =28.

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