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5/12/2011

Transforming Workplace Culture through Felt Leadership
A Holistic Approach to Safety

May 4, 2011 Enform Petroleum Safety Conference “Leadership: The Evolution of Safety (1951 – 2011)” Banff, Alberta Deborah Grubbe, PE, CEng.

Safety is Tone at the Top: A DuPont Ritual

How do you THINK about Safety? Personal Safety? Process Safety?

Personal Safety

Process Safety

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Copyright © 2011 DuPont. All rights reserved. The DuPont Oval Logo, DuPont™, and The miracles of science™ are registered trademarks or trademarks of DuPont or its affiliates.

• Safety & DuPont • DnA: DuPont Integrated Approach for Safety • Felt Leadership

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Copyright © 2011 DuPont. All rights reserved. The DuPont Oval Logo, DuPont™, and The miracles of science™ are registered trademarks or trademarks of DuPont or its affiliates.

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DuPont Core Values 1. The DuPont Company • Worldwide Benchmark for Industrial Safety • Owner/Operators • 209 years of continuous operations • $31. Respect and Value for People Our Goal is ZERO! 6 Copyright © 2011 DuPont. and The miracles of science™ are registered trademarks or trademarks of DuPont or its affiliates. Safety and Health 2. The DuPont Oval Logo. and The miracles of science™ are registered trademarks or trademarks of DuPont or its affiliates.5 billion in annual revenue • 60. DuPont™. All rights reserved. 2 . All rights reserved. The DuPont Oval Logo.000 employees • Diverse Operations • Businesses in more than 90 countries • DuPont delivers expertise developed through years of experience managing a discipline safety culture through DuPont Sustainable Solutions 5 Copyright © 2011 DuPont. All rights reserved. DuPont™. Highest Ethical Behavior 4. Environmental Stewardship 3. DuPont™. The DuPont Oval Logo. and The miracles of science™ are registered trademarks or trademarks of DuPont or its affiliates.5/12/2011 • Safety & DuPont • DnA: DuPont Integrated Approach for Safety • Felt Leadership 4 Copyright © 2011 DuPont.

Belief that all injuries are preventable developed in the 1940s. and The miracles of science™ are registered trademarks or trademarks of DuPont or its affiliates. DnA: DuPont Integrated Approach for Safety DnA is a comprehensive safety management system that integrates: •Behavior Based Safety •Cognitive Learning •Social Influences DnA delivers stronger safety management capability. and The miracles of science™ are registered trademarks or trademarks of DuPont or its affiliates. All rights reserved. 7 Copyright © 2011 DuPont. Off-the-job safety program began in the 1950s. DuPont™. All rights reserved. The DuPont Oval Logo. 9 3 . 2010 Powder mill operation began in 1802.5/12/2011 “Safety is in our DNA” . “Goal is Zero” established in 1990s. “Safety is a line management responsibility. and The miracles of science™ are registered trademarks or trademarks of DuPont or its affiliates. All rights reserved. DuPont™. First safety rules established in 1811. I. … No employee may enter a new or rebuilt mill until a member of top management has personally operated it. • Safety & DuPont • DnA: DuPont Integrated Approach for Safety • Felt Leadership 8 Copyright © 2011 DuPont.” – E.Ellen Kullman. as a fully integrated component of business strategy and operations Copyright © 2011 DuPont. The DuPont Oval Logo. du Pont Safety statistics began in 1912. DuPont™. The DuPont Oval Logo.

commitment & standards •Internalization •Personal value •Care for self •Practice and habits •Individual recognition •Help others conform •Being others’ keeper •Networking contributor •Care for others •Organizational pride Relative Culture Strength 12 Copyright © 2011 DuPont. 2 due to intrinsic factors 10 Copyright © 2011 DuPont. DnA is a holistic system based on • The most current thinking in behavioral science and learning practices • DuPont’s 208 year owner-operator experience • Knowledge gained from thousands of transformation and safety engagements with clients from around the world 11 Copyright © 2011 DuPont. The DuPont Oval Logo. and The miracles of science™ are registered trademarks or trademarks of DuPont or its affiliates. The DuPont Bradley Curve •Safety by natural instinct •Compliance is the goal •Delegated to safety manager •Lack of management involvement •Management Commitment •Condition of Employment •Fear/Discipline •Rules/Procedures •Supervisor control. and The miracles of science™ are registered trademarks or trademarks of DuPont or its affiliates. emphasis and goals •Value all people •Training •Personal knowledge. 3 deaths. All rights reserved. The DuPont Oval Logo. 4 . Middle East • Hydrogen Sulfide. and The miracles of science™ are registered trademarks or trademarks of DuPont or its affiliates. DuPont™. The DuPont Oval Logo. All rights reserved. Shah Gas Field. All rights reserved.5/12/2011 DnA: DuPont Integrated Approach for Safety A practical example of why intrinsic thinking needs to be addressed: • 2009. DuPont™. DuPont™.

The DuPont Oval Logo. DuPont™. All rights reserved. DnA: A Competency Based Learning Experience Felt Leadership is an integral part of DnA 15 Copyright © 2011 DuPont. All rights reserved. 14 Copyright © 2011 DuPont. and The miracles of science™ are registered trademarks or trademarks of DuPont or its affiliates. The DuPont Oval Logo. How the brain processes information b. 13 How does DnA Work? A practical model of human behavior that includes consideration of a. commitment & standards •Internalization •Personal value •Care for self •Practice and habits •Individual recognition •Help others conform •Being others’ keeper •Networking contributor •Care for others •Organizational pride Relative Culture Strength Copyright © 2011 DuPont. DuPont™. The DuPont Oval Logo. Influential external factors such as work environments and social climates. DuPont™. and The miracles of science™ are registered trademarks or trademarks of DuPont or its affiliates. and The miracles of science™ are registered trademarks or trademarks of DuPont or its affiliates. emphasis and goals •Value all people •Training •Personal knowledge.5/12/2011 DnA: Driving Sustained Improvements Behavior Based Safety Programs help organizations move from reactive stage to independent stage Most organizations reach safety performance plateau and find it hard to move beyond DuPont Integrated Approach helps achieve and sustain world class safety performance •Safety by natural instinct •Compliance is the goal •Delegated to safety manager •Lack of management involvement •Management Commitment •Condition of Employment •Fear/Discipline •Rules/Procedures •Supervisor control. Our thoughts and beliefs c. 5 . All rights reserved.

objectives and plans Procedures and performance standards Line management accountability and responsibility Safety personnel Integrated organization structure Motivation and awareness Effective Communication Training & Development Incident Investigation Observations & Audits Safety Management System Structure Processes & Actions 17 Copyright © 2011 DuPont. All rights reserved. All rights reserved. The DuPont Oval Logo. and The miracles of science™ are registered trademarks or trademarks of DuPont or its affiliates. All rights reserved. and The miracles of science™ are registered trademarks or trademarks of DuPont or its affiliates. The DuPont Oval Logo. DuPont™.5/12/2011 • Safety & DuPont • DnA: DuPont Integrated Approach for Safety • Felt Leadership 16 Copyright © 2011 DuPont. The DuPont Oval Logo. Components of Safety Culture Leadership Management commitment Policies and principles Goals. Safety excellence journey is a CULTURAL TRANSFORMATION that requires Felt Leadership. DuPont™. 6 . DuPont™. 18 Copyright © 2011 DuPont. and The miracles of science™ are registered trademarks or trademarks of DuPont or its affiliates.

The DuPont Oval Logo. All rights reserved. and The miracles of science™ are registered trademarks or trademarks of DuPont or its affiliates. •Reward & Recognition •Communications •Safety Observation •Stds / Rules / Procedures •Performance Management •Communications •Safety Observation •Stds / Rules / Procedures •Discipline Process •Communications Leadership Action •Articulate Vision / Principles •Coach •Demonstrate Commitment •Remove Barriers •Recognize Achievements •Define Expectations •Manage / Supervise •Demand Compliance •Counsel •Warn (verbal / written) •Suspend / Terminate range of action All Managers FLS --. Felt Leadership • Is easily observable • Clearly demonstrates belief in safety • Makes a positive impression on employees • Demonstrates a personal commitment • Pervades the organization • Affects all levels of employees • Involves all levels of employees 20 Copyright © 2011 DuPont. DuPont™. DuPont™. The DuPont Oval Logo. customers. All rights reserved. 21 7 . and The miracles of science™ are registered trademarks or trademarks of DuPont or its affiliates. DuPont™. The DuPont Oval Logo. shareholders and communities 19 Copyright © 2011 DuPont.CEO Copyright © 2011 DuPont. Felt Leadership Framework MODES INSPIRATION •Inspire / Motivate •Gain Commitment •Convince / Persuade AGREEMENT •Get Agreement •Gain Alignment ENFORCEMENT •Gain Compliance Goals Documents Systems Tools •Vision / Principles / etc.5/12/2011 What is Felt Leadership? • Felt leadership is demonstrating commitment and taking actions for the well-being of people • Felt leadership involves employees at all levels • It is a building block in generating trust and developing relationships among employees. and The miracles of science™ are registered trademarks or trademarks of DuPont or its affiliates. All rights reserved.

• Getting personally involved in high potential and serious incident investigations. Observation data is reported. 23 Copyright © 2011 DuPont. and The miracles of science™ are registered trademarks or trademarks of DuPont or its affiliates. 8 .. The DuPont Oval Logo. and The miracles of science™ are registered trademarks or trademarks of DuPont or its affiliates. 24 Copyright © 2011 DuPont. DuPont™.5/12/2011 Pillars of Felt Leadership Felt Leadership 1 Visible & Demonstrated Management Commitment 2 Clear. The Key to Safety is. Meaningful Policies and Principles 3 Challenging Goals and Objectives 4 High Standards of Performance Ethics 22 Copyright © 2011 DuPont. The DuPont Oval Logo. DuPont™. All injuries and significant incidents are reported within 24 hours. as a leader. All rights reserved. The DuPont Oval Logo. and The miracles of science™ are registered trademarks or trademarks of DuPont or its affiliates. All rights reserved. All rights reserved. DuPont™. personally demonstrate that you want. • Ensuring Compliance e.g. trended and follow-up programs developed. You get the level of safety performance and excellence that you. Felt Leadership – Best Practices • Setting personal goals and objectives for self and line management on safety.

DuPont™. 25 Copyright © 2011 DuPont. All rights reserved. The DuPont Oval Logo. 9 . Many people will be spared disabling injuries and lost time from work each year. and The miracles of science™ are registered trademarks or trademarks of DuPont or its affiliates.5/12/2011 After all. it’s about People Many lives will be saved. More will go home to their families safely.