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Punjab Technical University Jalandhar

Syllabus Scheme
st th

(1 to 6 Semester) For Bachelors in Business Administration (BBA) Applicable from August 2005 & Onwards

BBA Syllabus

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Study Scheme for Bachelor of Business Administration (BBA)
SEMESTER - 1 Code Subject BBA-101 BBA -102 BBA -103 BBA -104 BBA -105 BBA-106 BBA-107 Introduction to modern business Basic Business Statistics Micro Economics Basic business communication Business laws Introduction to Computers Communication & Soft Skills Total SEMESTER - 2 Code BBA-201 BBA -202 BBA -203 BBA -204 BBA -205 BCA -206 Subject Organizational Behavior Marketing Management Macro Economics Basic Accounting Database System Seminar Total Hrs. (Lec+Pra) 45 45 45 45 45 15 240 INTERNAL 25 25 25 25 25 100 225 EXTERNAL 75 75 75 75 75 0 375 TOTAL 100 100 100 100 100 100 600 270 Total Hrs. (Lec+Pra) 35 45 45 35 50 30 INTERNAL 25 25 25 25 25 25 30 200 EXTERNAL 75 75 75 75 75 75 50 450 TOTAL 100 100 100 100 100 100 50 650

SEMESTER - 3 Code BBA -301 BBA -302 BBA -303 BBA -304 BBA -305 BBA -306 Subject Business Mathematics Cost Accounting Logistics managements Human Resource management Production and Operation management Information technology in Management Total Hrs. (Lec+Pra) 45 40 40 45 40 30 240 INTERNAL 25 25 25 25 25 100 225 EXTERNAL 75 75 75 75 75 0 375 TOTAL 100 100 100 100 100 100 600

BBA Syllabus

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SEMESTER - 4 Code Subject BBA -401 BBA -402 BBA -403 BBA -404 BBA -405 BBA -406 Research Methodology Financial Management Operations research Legal environment of Indian Business Project Management Seminar

Total Hrs. (Lec+Pra) 45 45 50 45 40 15 240

INTERNAL 25 25 25 25 25 100 225

EXTERNAL 75 75 75 75 75 0 375

TOTAL 100 100 100 100 100 100 600

SEMESTER - 5 Code BBA -501 BBA -502 BBA -503 BBA -504 BBA -505 BBA -506 Subject Business Environment Entrepreneurship Specialization Major 1 Specialization Major 2 Specialization Major 3 Training Report Total Hrs. (Lec+Pra) 50 45 45 50 50 240 SEMESTER - 6 Code BBA -601 BBA -602 BBA -603 BBA -604 BBA -605 BBA -606 Subject Corporate Strategy Management Information Systems Specialization-3(major) Specialization-4(minor) Project Report Seminar Total Hrs. (Lec+Pra) 55 50 50 55 0 30 240 INTERNAL 25 25 25 25 25 100 225 EXTERNAL 75 75 75 75 75 0 375 TOTAL 100 100 100 100 100 100 600 INTERNAL 25 25 25 25 25 100 225 EXTERNAL 75 75 75 75 75 0 375 TOTAL 100 100 100 100 100 100 600

BBA Syllabus

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determinants of effective decentralization. barriers and breakdown of communication. Organizing: Nature. by territory. types. 4. control of decentralization. Communication: Importance. the job of controller. organizational principles. theories of leadership: trait approach and situational approach. Nature and scope organizational objectives. Delegation: definition. Decentralization v/s centralization. 3.SEMESTER . Departmentation: definition. 5. steps in delegation. types. Social responsibility. job enrichment and job enlargement. and organizational chart. Cos. budget and non-budgetary control devices. theory Z. matrix organization. The Indian Business System: Forms of business organizations and ownership: sole proprietorships. 6.1 BBA-101 Introduction to Modern Business 1. formal and informal organization. Ways to make committees work. merits and demerits. steps in planning decision making. making control successful. theory of X and theory of Y. Business ethics. types. Controlling: control process. Graicunas formula. Challenges created by information technology. functions of planning: nature and purpose. BBA Syllabus Page 4 of 38 . Leading: Motivation. Performance appraisal: need and process. the organizing process. 7. vertical and horizontal coordination. job design. and techniques. process 2. Staffing: Definition. Committees nature. factor affecting staffing. responsibility and accountability. product/ service customer group. span of management: factor determining effective span. Leadership: styles. selection process. barriers to control. process. Control techniques. Authority: Definition. Public Management and its various functions. importance. management by objectives (MBO). partnerships. types. Joint stock companies: Public & Pvt. obstacles to delegation and their elimination. manpower management. hierarchy on need theory. departmentation by function.

Part B will have 12 long answer questions of 5 marks each. INSTRUCTION FOR CANDIDATES Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12. The question paper will cover the entire syllabus uniformly. _____________________________________________________________________ Section I Classification & presentation of data including diagrammatic presentation. cyclical & irregular factors. Section III Index numbers – aggregative & average of price relative methods. Measures of central tendency – Mean. Part A will have 15 short answer questions (40-60 words) of 2 marks each. Part A will carry 5 questions from each Section and Part B will carry 4 questions from each section. binomial. II and III. INSTRUCTION FOR CANDIDATES Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12. Quartile Deviation. Measures of Dispersion Range. Types of sampling. possession & exponential. Part A will have 15 short answer questions (40-60 words) of 2 marks each. Only concept of partial & multivariate correlation & regression. size of sample. The syllabus of the subject is divided into 3 sections I. Part B will have 12 long answer questions of 5 marks each. seasonal. Median. correlation & regression. The syllabus of the subject is divided into 3 sections I. Part A will carry 5 questions from each Section and Part B will carry 4 questions from each section. BBA Syllabus Page 5 of 38 . Average & standard deviation. Mode. A and B. A and B. BBA-103 MICRO ECONOMICS INSTRUCTIONS FOR PAPER-SETTER The question paper will consist of Two parts. Sample bivariate. Geometric & Harmonic Mean.BBA-102 BASIC BUSINESS STATISTICS INSTRUCTIONS FOR PAPER-SETTER The question paper will consist of Two parts. confidence intervals. Arithmetic. Statistical elimination of cyclical factors. II and III. Section II Probability theory including Baysian probability. Time series analysis – trend analysis using moving average & regression analysis. probability distributions and their characteristics – normal. The question paper will cover the entire syllabus uniformly.

determinants of demand. factors affecting presentations. Request letters. current model. The question paper will cover the entire syllabus uniformly. Section II Theory of consumer behavior: Marginal utility theory: indifference curve theory and its application to tax choice supply of labour and rationing. INSTRUCTION FOR CANDIDATES Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12. written and video sessions. Section III Report Writing: Introduction to proposals. BBA-104 BASIC BUSINESS COMMUNICATION INSTRUCTIONS FOR PAPER-SETTER The question paper will consist of Two parts. supply & market equilibrium. Section II Principles of effective communications : 7 Cs Concept Writing Skills: Planning business messages. communication Selfdevelopment and communication: Developing positive personal attitude. sales presentations. Part B will have 12 long answer questions of 5 marks each. reconstructing the final draft. Section III Theory of firm and market organization: pricing under perfect competition: pricing under monopoly. factors affecting listening. improving communication. listening exercise-oral. report preparation of any chosen topic._____________________________________________________________________ Section I Demand. _____________________________________________________________________ Section I Introduction Business Communication: Basic forms of communication. the first draft. Office memorandum etc. Market demand. grapevine. two variable inputs: Theory of costs in short run and in long run. Pricing under monopolistic competition. The syllabus of the subject is divided into 3 sections I. Theory of production and costs: production with one variable input: production and optimal input proportions. pure and discriminating. communication barriers. Persuasive letters. revenue concepts. Sales letters. BBA Syllabus Page 6 of 38 . Rewriting editing. Business letters and memo formats and appearances. Corporate communication: Formal and informal communication networks. A and B. II and III. Non-Verbal Aspects of communicating: Effective Listening: Principles of effective listening. short reports and formal reports. kinket demand curve and price leadership. Part A will carry 5 questions from each Section and Part B will carry 4 questions from each section. Collection letters. resume writing. Part A will have 15 short answer questions (40-60 words) of 2 marks each. Oral presentations: Principles of oral presentations. Good news and bad news letters. concepts of income elasticity of demand price elasticity of demand. conducting surveys. Demand ANALYSIS: Nature of demand for a product individual demand.

offer and acceptance. Dishonor. _____________________________________________________________________ Section I INDIAN CONTRACT ACT. Rules of Evidence. Types of computer system: Computer categories & classification. The question paper will cover the entire syllabus uniformly. The syllabus of the subject is divided into 3 sections I. batch files. Section II Spreadsheets: Concepts of spreadsheet. contingent contract. configuring DOS. using graph plotting capabilities of spreadsheet package to display and print graphs. conditional calculations and inbuilt functions. Redirection filters and pipes. quasi contract. Part A will carry 5 questions from each Section and Part B will carry 4 questions from each section. Negotiation Presentment. BBA-106 INTRODUCTION TO COMPUTER INSTRUCTIONS FOR PAPER-SETTER The question paper will consist of Two parts. Bank and Customer. A and B. building a spreadsheet application using formulae. Hundies. Contract of Agency. consideration. Section III Negotiable Instruments Act – 1881 Definition Bills & Cheques. Part A will have 15 short answer questions (40-60 words) of 2 marks each. II and III. concept of installable device drives. Sale of goods act 1930 – Formulation of contract. writing macros and creating customized menus with macros. Bailment and Pledge. INSTRUCTION FOR CANDIDATES Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12. A and B. Part A will have 15 short answer questions (40-60 words) of 2 marks each. The question paper will cover the entire syllabus uniformly. II and III. free consent. Right of an unpaid seller. Section II Special Contracts – Indemnity and Guarantee. fdisk command. 1872-Nature of contract. Part B will have 12 long answer questions of 5 marks each. BBA Syllabus Page 7 of 38 . Parties to Negotiable. database management & interfacing spreadsheets with database systems. The syllabus of the subject is divided into 3 sections I. INSTRUCTION FOR CANDIDATES Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12. role of configure SYS files. capacity to contract.BBA-105 BUSINESS LAWS INSTRUCTIONS FOR PAPER-SETTER The question paper will consist of Two parts. Part B will have 12 long answer questions of 5 marks each. Performance of Contract. printing worksheets. _____________________________________________________________________ Section I Basic components of computer system: Functional units and their interrelation. Part A will carry 5 questions from each Section and Part B will carry 4 questions from each section. Discharge of a Negotiable Instruments. legality of object. agreements not declared – avoid. MS-DOS: Functions of an operating system: Concepts of files and directories: Basic DOS commands. Estoppel. Instruments. Conditions and Warrants transfer of Property.

block operations. Elements of Structure. Receipt and Dispatch of Mail. Filing Systems. Process. Employers Expectations. Importance and Function. Interview Preparation: Types of Interview. file management global searches & substitutions.) The student will be evaluated on the basis of : his / her presentation style Feedback of Faculty & Students General Etiquette Proficiency in Letter Drafting / Interview Preparation The paper is internal and at least 3 tests will be taken. Classification of Mail. printing. Voice Modulation. Presentation Plan. General Etiquette.Section III Windows: What are windows. of presentation time & 45 minutes of discussion on his/ her presentation.Role & Function of Correspondence. Forms of Layout. Helpful Hints Presentation Skills: Importance of Presentation Skills. Preparing for the Interviews. Managing Computer Letter & Resume Writing: Types of Letters-Formal / Informal. Do’s & Don’ts of Resume. Drafting the Applications. Interview Process. Phonetics Office Management : Types of Correspondence. Word Processing: Creating and editing files. Body Language. Helpful Expressions. Evaluation (Note: Every student shall be given 15 minutes. Vocabulary Building. Audience Awareness. Postures & Gestures Group Discussion & Presentation: Definition. Punctuation. files and disks. BBA-107 COMMUNICATION AND SOFT SKILLS Essentials of Grammar: Parts of Speech. paintbrush etc. Guidelines to make Presentation Interesting. Guidelines. . creating and using ICONS. checking spelling with spell check. using the programme manager to run programme. Visual Aids. Styles of Presentation. installing a printer and using the print manager using windows accessories like windows write. Dressing Sense. index & table of contents. Best 2 of 3 shall account for final grades (70% Test & 30% Presentation) BBA Syllabus Page 8 of 38 . Attending the Interview. using the file manager to work with directories. basic formatting and text enhancement. MIS. Voice & Picture Integration. Preparing the Resume. customizing windows with the control panel. special print features merging files with mail merge. Capturing Data.

stereotyping. major determinants of personality. Self concept. INSTRUCTION FOR CANDIDATES Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12. Group development and Facilitation. Individual behaviour in organization: Understanding Self: Perception – nature and importance. A and B. Halo effect. Theories of work motivation given by Maslow. Part A will have 15 short answer questions (40-60 words) of 2 marks each. Attitudes. Section II Learning and behaviour modification. _____________________________________________________________________ Section I Introduction: What is organizational Behaviour? Its relevance in todays business environment. Part A will carry 5 questions from each Section and Part B will carry 4 questions from each section. Herzberg McGregor. Inter-personal behaviour in organization: Transactional Analysis. Managerial Grid. The syllabus of the subject is divided into 3 sections I. self esteem. Management of conflict. Stress Management. Behavioural approaches. Dynamics of Managerial Leadership: Leadership styles. Part A will have 15 short answer questions (40-60 words) of 2 marks each. The syllabus of the subject is divided into 3 sections I. II and III. Vroom and Porter-Lawler. _____________________________________________________________________ BBA Syllabus Page 9 of 38 . Motivation: Types of Motivation. A and B. Personality: Meaning. The question paper will cover the entire syllabus uniformly.SEMESTER – 2 BBA-201 ORGANIZATIONAL BEHAVIOUR INSTRUCTIONS FOR PAPER-SETTER The question paper will consist of Two parts. BBA-202 MARKETING MANAGEMENT INSTRUCTIONS FOR PAPER-SETTER The question paper will consist of Two parts. Trait approach. The question paper will cover the entire syllabus uniformly. Part A will carry 5 questions from each Section and Part B will carry 4 questions from each section. Part B will have 12 long answer questions of 5 marks each. II and III. Section III Group behavious in organization: Group Dynamics: Type of groups. perceptual selectivity. INSTRUCTION FOR CANDIDATES Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12. group norms and roles. Group cohesiveness. Part B will have 12 long answer questions of 5 marks each.

mastering service quality. _____________________________________________________________________ Section I Introduction to macroeconomics: Macro static and macro dynamics National Income: Concepts. Inflation: Meaning. The question paper will cover the entire syllabus uniformly. Distribution: Channel decisions. Part A will have 15 short answer questions (40-60 words) of 2 marks each. Product promotion: Promotion mix & factors affecting it. Section II Market segmentation: Nature. II and III. product life cycle. positioning. Marketing mix: Introduction & factors affecting. concepts of traditional and modern marketing. new product development process. basis & strategies. non-classical and Keynesian control. types and theories. physical distribution system & its components. types & factors. determinant and importance. Section III Pricing decision: Importance. Product decisions: Product definition. Part A will have 15 short answer questions (40-60 words) of 2 marks each. purchase behaviour. A and B. stabilization policies monetary and fiscal policies. successful marketing of service. characteristics. Part B will have 12 long answer questions of 5 marks each. Section III Theory of investment: Management efficiency of capital and measures to promote investment. relevance of multiplier to a developing economy. Part B will have 12 long answer questions of 5 marks each. internal rate determination – classical. Theories of consumption– absolute income. services marketing mix. marketing environment-marketing and its environment. determinant of macroeconomics equilibrium with aggregate demand and aggregate supply analysis. analysis and measurement through double entry. BBA-203 MACRO ECONOMICS INSTRUCTIONS FOR PAPER-SETTER The question paper will consist of Two parts. INSTRUCTION FOR CANDIDATES Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12. objectives & strategies. foreign trade multiplier and balanced budget multiplier bankers from multiplier process. A and B. Part A will carry 5 questions from each Section and Part B will carry 4 questions from each section. BBA-204 BASIC ACCOUNTING INSTRUCTIONS FOR PAPER-SETTER The question paper will consist of Two parts. Section II Consumption: Meaning. Marketing of services: Introducing services. BBA Syllabus Page 10 of 38 . Keynesian theory of income determination: Concept of employment. Theory of multiplier: Income generation process in a static and dynamic setting. The syllabus of the subject is divided into 3 sections I. Tax multiplier. sectoral accounting and matric approach.Section I Marketing: Nature and scope of marketing. Consumer Buying Behaviour: Factors affecting. branding & packaging decisions. relative income and permanent income hypothesis. Consumption function.

working with logical expressions. Locate and seek commands. Section II Sorting and indexing of databases. Current trends in databases. Petty Cash Book. DO. Cash Book. Use of macro and procedure files. Data definition: Creating database structure. BBA-205 DATABASE SYSTEMS INSTRUCTIONS FOR PAPER-SETTER The question paper will consist of Two parts. Part A will carry 5 questions from each Section and Part B will carry 4 questions from each section. Sales Book. Section II Preparation of financial statements – Profit and loss account and Balance Sheet with necessary adjustments. Common size and Comparative Financial Statement...SAY. INSTRUCTION FOR CANDIDATES Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12. Analysis and interpretation of Financial Statement – meaning and significance. _____________________________________________________________________ Section I Role of database and its utilization: DBMS Database models: Hierarchical. Simple programming using: IF. Trial Balance. INSTRUCTION FOR CANDIDATES Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12.The syllabus of the subject is divided into 3 sections I. A and B. Ledgers. The syllabus of the subject is divided into 3 sections I. copying and modifying it. deleting records. setting up a relational database.. appending. Part B will have 12 long answer questions of 5 marks each. editing and browsing through the data. _____________________________________________________________________ Section I Accounting – Introduction.. importance and scope. Formatted input and output using @.WHILE. Break-Even Analysis. II and III.CASE statements.PICTURE. work areas and browsing related fields. Trend Analysis. Section III Report forms. single and compound index files.. Functions and operators. Purchase Book. The question paper will cover the entire syllabus uniformly. handling numeric/nonnumeric information.. Converting data from one data type to another. labels and screens forms: creation and modification.GET. Setting a filter. Part A will have 15 short answer questions (40-60 words) of 2 marks each. Use of FoxPro/dBase may be made for illustrating concepts. concepts & conventions – Introduction generally accepted accounting principles. Double Entry Framework: The accounting equation. Applications of Marginal Costing. Fund Flow Statement and Cash Flow Statement Marginal Costing. for and while clauses. Section III Tools of Financial Analysis – Ratio Analysis. packing.RANGE Commands. The question paper will cover the entire syllabus uniformly. II and III. network and relational. DO. Accounting cycle– Journals. BBA Syllabus Page 11 of 38 . Part A will carry 5 questions from each Section and Part B will carry 4 questions from each section.

real number system. excluding trigonometric functions). Break even analysis Section II Conditions of boom & depression. Section II Binomial theory. II and III. Part A will have 15 short answer questions (40-60 words) of 2 marks each. The question paper will cover the entire syllabus uniformly. Matrix: Algebraic (including simultaneous equations. margin of safety. functions. make or buy decision. overhead. PV ratios. Part A will carry 5 questions from each Section and Part B will carry 4 questions from each section. limitations and continuity. A and B.SEMESTER . product & period costs. arithmetic and geometric progressions. II and III. BBA-302 COST ACCOUNTING INSTRUCTIONS FOR PAPER-SETTER The question paper will consist of Two parts. Cost volume profit analysis: Contribution. preparation of cost-sheet. Relevant costs & decision making: Pricing product profitability. INSTRUCTION FOR CANDIDATES Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12. direct & indirect. _____________________________________________________________________ Section I Set theory.3 BBA-301 BUSINESS MATHEMATICS INSTRUCTIONS FOR PAPER-SETTER The question paper will consist of Two parts. Part A will carry 5 questions from each Section and Part B will carry 4 questions from each section. Permutations and combinations. by substitution. The syllabus of the subject is divided into 3 sections I. reconciliation between budgeted profit and actual profit. gauss limitation methods and their application to business). BBA Syllabus Page 12 of 38 . INSTRUCTION FOR CANDIDATES Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12. The question paper will cover the entire syllabus uniformly. logical statements and truth tables. Part B will have 12 long answer questions of 5 marks each. Part B will have 12 long answer questions of 5 marks each. differential calculus (including maxima and minima. labour. The syllabus of the subject is divided into 3 sections I. A and B. Section III Integral calculus – Integration by parts. by partial fractions and its applications to business (excluding trigonometric functions). Section III Standard costing and variance analysis: Material labour & overhead. linear and quadratic equation. fixed & variable. _____________________________________________________________________ Section I Concept & classification: Material. Part A will have 15 short answer questions (40-60 words) of 2 marks each.

packaging. Grievance handling. II and III. BBA-304 HUMAN RESOURCE MANAGEMENT INSTRUCTIONS FOR PAPER-SETTER The question paper will consist of Two parts. The syllabus of the subject is divided into 3 sections I. packaging. containerization. production cost. training. selection. Part A will have 15 short answer questions (40-60 words) of 2 marks each. logistic organization. transfer and promotion policies. Objectives and importance. performance evaluation. A and B. A and B. The question paper will cover the entire syllabus uniformly. BBA-305 PRODUCTION & OPERATIONS MANAGEMENT INSTRUCTIONS FOR PAPER-SETTER The question paper will consist of Two parts. job-satisfaction and morale. material handling. transportation. Physical distribution. incentives and other benefits. Social security and health. Section III Quality of work-life. Part B will have 12 long answer questions of 5 marks each. routing. quality circles. Part A will carry 5 questions from each Section and Part B will carry 4 questions from each section. Human Resource Planning: Definition. The question paper will cover the entire syllabus uniformly. inter transport. introduction to collective bargaining. Transportation modes. Section II Logistic Cost: Inventory. Objectives. concepts & significance. _____________________________________________________________________ Section I Human Resource Management: Nature. Part A will carry 5 questions from each Section and Part B will carry 4 questions from each section. communication. Section III Logistic information systems: Need. material handling. location analysis. customer service. Process and Importance. channels. ware housing. inventory control. Section II Recruitment. warehousing. INSTRUCTION FOR CANDIDATES Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12. Part A will have 15 short answer questions (40-60 words) of 2 marks each.BBA-303 LOGISTIC MANAGEMENT Section I Introduction. Job compensation. transportation. placement and induction. team working. II and III. INSTRUCTION FOR CANDIDATES BBA Syllabus Page 13 of 38 . components and design. Part B will have 12 long answer questions of 5 marks each. career management and development. order processing. functions. The syllabus of the subject is divided into 3 sections I. mode choice. disciplinary action.

microwave communication. features and uses. Section III Design of service systems – Location & capacity planning. imaging and multimedia. Section II Productivity Management – Problems of measurement. BBA-306 INFORMATION TECHNOLOGY IN MANAGEMENT INSTRUCTIONS FOR PAPER-SETTER The question paper will consist of Two parts. II and III. Types of production systems. fax. Maintenance Management. _____________________________________________________________________ Section I Production & operations functions-overview. Manufacturing Planning & control – Forecasting. TQM – an introduction. Assembly line balancing Location Decision & Models. Section II Computer N/W: Need for computer networking (LAN and WAN) their characteristics. Part A will have 15 short answer questions (40-60 words) of 2 marks each.Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12. Statistical Quality Control & Acceptance Sampling. Part B will have 12 long answer questions of 5 marks each. Part B will have 12 long answer questions of 5 marks each. introduction to communication software. flexible manufacturing systems.4 BBA-401 RESEARCH METHODOLOGY INSTRUCTIONS FOR PAPER-SETTER The question paper will consist of Two parts. data transmission facilities. Planning scheduling. INSTRUCTION FOR CANDIDATES Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12. Capacity Planning for Manufacturing Systems. tele conferencing. Part A will have 15 short answer questions (40-60 words) of 2 marks each. real time and message control systems. BBA Syllabus Page 14 of 38 . Networking goals and applications. Latest techniques – JIT. The question paper will cover the entire syllabus uniformly. telephone network. A and B. International. work study and work simplification. Section III Transmission facilities – Study of Teleprocessing. public and private networks. A and B. _____________________________________________________________________ Section I Information Technology in Management Communication models: Development of Modern Models of communication their role in Business organization. videotext. The syllabus of the subject is divided into 3 sections I. electronic mail. Computer Integrated Manufacturing. Networking aspects of video conferencing. public message switching system. features and uses. Part A will carry 5 questions from each Section and Part B will carry 4 questions from each section. Layout Decision-Product & Process Layout. SEMESTER . radio and satellite communications. Productivity Linked Incentives. national.

coding editing. Part B will have 12 long answer questions of 5 marks each. A and B. Part A will carry 5 questions from each Section and Part B will carry 4 questions from each section. NI approach. BBA-402 FINANCIAL MANAGEMENT INSTRUCTIONS FOR PAPER-SETTER The question paper will consist of Two parts. rating scales & ranking scales. Objectives of research planning a research. net terminal value. INSTRUCTION FOR CANDIDATES Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12. MM approach. calculation of overall cost of capital based on Historical and Market Weights. Dividend decision. limitations and types. net present value. basis. _____________________________________________________________________ Section I Introduction to research: Definition. II and III. Section II Capital Budgeting-Meaning. steps in planning. II and III. Section III Operating and Financial Leverage. classification. cost of preference shares. importance and various techniques-accounting rate of return. types and techniques of sampling probability sampling. Measurement of cost of capital: cost of debt. primary & secondary methods. internal rate of return. research designs and its types. Financing Decision. Traditional approach. The question paper will cover the entire syllabus uniformly.The syllabus of the subject is divided into 3 sections I. Part A will have 15 short answer questions (40-60 words) of 2 marks each. factors affecting working capital. Investment Decision. designing questionnaire. The question paper will cover the entire syllabus uniformly. Section III Scale construction techniques. important scaling techniques. Sources of raising working capital finance. importance. Scaling meaning of scaling. Objectives of Financial management. INSTRUCTION FOR CANDIDATES Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12. Capital Structure Decision. Definition population and samples. Profit Maximization vs Wealth Maximization. costs of equity shares. scope. Traditional Approach. _____________________________________________________________________ Section I Scope of Financial Management. NOI approach. Working Capital Management-Definition. Section II Collection of data. BBA Syllabus Page 15 of 38 . profitability index method. tabulation. types. Modern approach. The syllabus of the subject is divided into 3 sections I. theory of estimation sample lost. Part A will carry 5 questions from each Section and Part B will carry 4 questions from each section. pay back method.

Part B will have 12 long answer questions of 5 marks each. ABC analysis. II and III. _____________________________________________________________________ Section I Linear Programming: Formulation of L. Section III expected value of perfect information and sample information.W. Corner rule. The syllabus of the subject is divided into 3 sections I. decision trees for sequential decisions. Assignment problems. A and B. Part A will have 15 short answer questions (40-60 words) of 2 marks each. II and III. certificate of incorporation. The question paper will cover the entire syllabus uniformly. The question paper will cover the entire syllabus uniformly. Simplex Methods & Duality. Decision Theory: Pay off table. Part B will have 12 long answer questions of 5 marks each. Vogels approximation method (VAM).P.BBA-403 OPERATIONS RESEARCH INSTRUCTIONS FOR PAPER-SETTER The question paper will consist of Two parts. Part A will carry 5 questions from each Section and Part B will carry 4 questions from each section. A and B. Game Theory. BBA-404 LEGAL ENVIRONMENT OF INDIAN BUSINESS INSTRUCTIONS FOR PAPER-SETTER The question paper will consist of Two parts. Graphic Solution. INSTRUCTION FOR CANDIDATES Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12. The syllabus of the subject is divided into 3 sections I. Section II Elementary Transportation Problem: N. company is not a citizen Registration & Incorporation . Uncertainty and risk.Procedure of registration. _____________________________________________________________________ Section I Indian Companies Act (1956) Meaning & Nature of Company-Advantages & Disadvantages. opportunity loss table. Section II BBA Syllabus Page 16 of 38 . INSTRUCTION FOR CANDIDATES Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12. lifting of corporate veil. problems. Decision under certainty. EOQ with price breaks. Emphasis will be on Formulation & interpretation. Part A will have 15 short answer questions (40-60 words) of 2 marks each. pre-incorporation. Inventory Control-EOQ. Part A will carry 5 questions from each Section and Part B will carry 4 questions from each section.

Part A will have 15 short answer questions (40-60 words) of 2 marks each. powers & duties. Section III Capital: budgeting techniques. need factors considered in technical appraisal. rationale. II and III. power of company Law Board to meeting. The syllabus of the subject is divided into 3 sections I. Part B will have 12 long answer questions of 5 marks each. Social Cost Benefit Analysis-meaning. Annual general & Extra . trustees. appraisal of projects in developing Countries with special reference to India.appointment Disqualification & termination. Project scheduling & control. BBA-405 PROJECT MANAGEMENT INSTRUCTIONS FOR PAPER-SETTER The question paper will consist of Two parts. Part A will have 15 short answer questions (40-60 words) of 2 marks each. Memorandum and article of Association. Project management: meaning and scope. INSTRUCTION FOR CANDIDATES Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12. Gantt charts PERT & CPM SEMESTER -5 BBA-501 BUSINESS ENVIRONMENT INSTRUCTIONS FOR PAPER-SETTER The question paper will consist of Two parts.as agent. The question paper will cover the entire syllabus uniformly. Meaning – Statutory. Part B will have 12 long answer questions of 5 marks each. project life cycle. social. profitability analysis. . voting. terms and techniques involved in it. BBA Syllabus Page 17 of 38 . commencement of business. Project appraisal methods: Section II Technical appraisal: meaning. main misrepresentation remedies for misrepresentation (Sec. A and B. _____________________________________________________________________ Section I Project: definition.ordinary General Meeting. resolution & minutes. sources of funds. characteristics. guidelines for preparation of project report.contents. identification of projects.Contract. A and B. Financial appraisal : estimation of funds required. Part A will carry 5 questions from each Section and Part B will carry 4 questions from each section. 56 and 61). Section III Directors . Market appraisal : market survey for forecasting future demand and sales. Requisitions of a Valid meeting. concepts. network analysis. Managing Director . types.

Part A will carry 5 questions from each Section Ind Part B will carry 4 questions from each section. poverty. The question paper will cover the entire syllabus uniformly. Economic. Entrepreneur & Manager. privatisation. industrial sickness. The syllabus of the subject is divided into 3 sections I. Development in Transitional Economic. II and III. The question paper will cover the entire syllabus uniformly.Entrepreneurship culture . II and III. Part A will carry 5 questions from each Section and Part B will carry 4 questions from each section. Regulation of Foreign investment Colleboration . Devaluation Export . Walker and Drucker . Physical.with special references to recent changes. Balance of Payments / Trade and instruments of Trade Policy Trends in world Trade and problems of developing countries Foreign Trade and Economic growth. Managing World Trade – GPS. INSTRUCTION FOR CANDIDATES Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12. GSPT. monetary and Fiscal policy.Import policy. BBA-502 ENTREPRENEURSHIP INSTRUCTIONS FOR PAPER-SETTER The question paper will consist of Two parts. Counter Trade. culture. _____________________________________________________________________ Section I Definition of entrepreneurship . Legal. social injustice.unemployment. inflation.Views of Schumpeter. Section III International Environment: International Trading Environment (overview) and terms of trade. Industrial policy. Role of Govt. BBA Syllabus Page 18 of 38 .GATT. A and B.The syllabus of the subject is divided into 3 sections I. etc. _____________________________________________________________________ Section I Business Environment : Social. Political. Part B will have 12 long answer questions of 5 marks each. INSTRUCTION FOR CANDIDATES Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12. International Economic Institutions . Section II MRTP. UNCTAD. parallel economy.major policies. International Economic Grouping. Technical. Licensing. Part A will have 15 short answer questions (40-60 words) of 2 marks each. consumer protection. Economic problems of Growth . The current Five Year Plan . World Bank/IMF.trail of a true entrepreneur. Industrial. WTO.A conceptual model of entrepreneurship .

Role of industrial fairs. Preparation of project report.steps in Strategic Planning. . Steps for starting a small industry . Directorate of Industries of States Govt. BBA 506 Training Report Total Marks: 100 Written report: 75 Presentation: 25 Each student has to undergo a compulsory summer training of 4 to 6 weeks after the 4th semester and prepare a report of training he/she has undergone.Technical consultancy organizations Commercial Banks. Arrangement of finances. information and intelligences .Institutions assisting entrepreneurs .The benefits & opportunities of small business ownership . Presentation of Project Report.The potential drawbacks of entrepreneurship. Start your own business or buy an existing one: Advantages and disadvantages.Small Industry Extension Training Institutes .Source of ideas. *Note: Student has to submit 3 hard copies and 1 soft copy of his report 1 for internal examiner.The Kakinada Experiment Establishing idea .Role of District Industry Centres. This presentation will be taken by internal supervisor and will evaluate the presentation out of 25 marks. Evaluating the existing business. BBA Syllabus Page 19 of 38 . Instructions for Supervisors • Supervisors must read the guidelines given in the SIM properly and give an orientation lecture to all the students on those lines. Every student has to give a power point presentation of his training report. • Evaluation of training report and presentation will be done on the parameters as suggested in the guidelines. Need for incentives and subsidies . Section II Policy Incentive for entrepreneurial growth small scale Industrial Policy-Meaning of incentives and subsidies.The Achievement Motivation Theory . Student has to submit the report within one month of the beginning of 5th semester.selection of idea-input requirement.entrepreneurial ambitions Compelling factors Facilitating factors . Registration as SSI. 1 for external examiner and 1 hard and soft copy for Institution/LC library and the original copy of the report has to be retained by the student him/herself.Entrepreneurial Motivation . The report will be evaluated by the internal guide out of 75 marks.Selection of product form of ownership. Entrepreneurial Guidance Bureau . Strategic Planning for small business . idea processing . Section III Definition of small business .State small Industrial Corporation. Power connection obtaining licence compliance under Factories Act.Motivation factors . Instructions for Students • Students must read the guidelines for preparing training report given in the SIM thoroughly • Training report should be made in the format suggested in the SIM. personnel finance. The student will prepare his/her report under the guidance of an internal supervisor appointed by the institution/LC.

inventory control. Strategy Evaluation & control. Strategy formulation: Missions. social responsibilities & managerial & organizational styles. tools & techniques for strategic analysis BCG Section III Strategic Gap. Part B will have 12 long answer questions of 5 marks each.6 CORPORATE STRATEGY INSTRUCTIONS FOR PAPER-SETTER The question paper will consist of Two parts. need to having MIS. _____________________________________________________________________ Section I Introduction to information and business information system. of business policy/strategy. Section II Environmental analysis and internal analysis. The syllabus of the subject is divided into 3 sections I. II and III.BB-601 SEMESTER . goals & objective. Part A will have 15 short answer questions (40-60 words) of 2 marks each. _____________________________________________________________________ Section I Nature and importance. impact on MIS on different levels of management. INSTRUCTION FOR CANDIDATES Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12. The question paper will cover the entire syllabus uniformly. introduction to business system: payroll. Implementing policy/strategy: Organization structures & processes & behavioral considerations. management of information resources. II and III. Evaluation & Choice of Strategy: Factors influencing choices. sales order processing. Part A will carry 5 questions from each Section and Part B will carry 4 questions from each section. evolution of MIS. process of decision making and value of information. A and B. supermarkets banks and manufacturing plants etc. characteristics of effective MIS. BBA-602 MANAGEMENT INFORMATION SYSTEMS INSTRUCTIONS FOR PAPER-SETTER The question paper will consist of Two parts. The syllabus of the subject is divided into 3 sections I. INSTRUCTION FOR CANDIDATES Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12. The question paper will cover the entire syllabus uniformly. A and B. GE. BBA Syllabus Page 20 of 38 . Part A will have 15 short answer questions (40-60 words) of 2 marks each. financial accounting. key components of MIS. Part A will carry 5 questions from each Section and Part B will carry 4 questions from each section. Part B will have 12 long answer questions of 5 marks each.

Instructions for Students • Students must read the guidelines for preparing Project report given in the SIM thoroughly. Each student would require to work under the supervision of a teacher assigned by the Institution/LC. The Institute will select and invite an external examiner for the evaluation. A team of two examiners will evaluate the Final Research Project. export system and artificial intelligence. DD etc. system approach management use of tools like DFD. The students must submit their Projects before one month of final exams of 6th semester. BBA 605 Project Report Total Marks: 100 External: 75 Internal: 25 Topic for the research project is to be allocated in the beginning of 5th Semester and topic should be related to the specialisation area chosen by the student. 1 for external examiner and 1 hard and soft copy for Institution/LC library and the original copy of the project report has to be retained by the student him/herself. growth of MIS in an organization. Project would be assigned on individual basis. the students will have to get minimum passing marks in this paper. Introduction to decision support system. integration across functional areas. system analysis. CSF theory for information need analysis issue related to centralization and decentralization of MIS charge-out systems for MIS services. Top management and MIS: Corporate planning for MIS. study. • At the time of evaluation it is responsibility of the institution/LC to brief the same guidelines to the external examiner BBA Syllabus Page 21 of 38 . *Note: Student has to submit 3 hard copies and 1 soft copy of his project: 1 for internal examiner. Instructions for Supervisors • Supervisors must read the guidelines given in the SIM properly and give an orientation lecture to all the students on those lines. • Project report should be made in the format suggested in the SIM. conceptual & detailed system design. There will be one external examiner and one internal examiner appointed by the Institution/LC. • Evaluation of Project report and presentation will be done on the parameters as suggested in the guidelines. Section III Integrated information system in an organization. various phases & involvement: preliminary survey & feasibility.Section II Design methodologies & techniques: System development life cycle. the MIS strategic grid. In order to qualify for BBA degree. robotics. use of database for integration. external examiner will evaluate out of 75 marks and internal examiner will evaluate out of 25 marks. implementation & evaluation.

Foreign Exchange Market and Exchange Rate Determination. Part A will carry 5 questions from each Section and Part B will carry 4 questions from each section. currency swaps. A and B. Currency Risk Management. _____________________________________________________________________ BBA Syllabus Page 22 of 38 .FINANCE BBA-701 INTERNATIONAL FINANCE INSTRUCTIONS FOR PAPER-SETTER The question paper will consist of Two parts. The question paper will cover the entire syllabus uniformly. Eurocurrency Markets. Section II Interest Rate Exposure Management. INSTRUCTION FOR CANDIDATES Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12. Part B will have 12 long answer questions of 5 marks each. INSTRUCTION FOR CANDIDATES Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12. International Project Appraisal & Project Finance. Part A will carry 5 questions from each Section and Part B will carry 4 questions from each section. Currency future & options. International cash management.SPECILIZATION GROUP. II and III. Bretton woods and period after 1971. International Accounting Standards . Part B will have 12 long answer questions of 5 marks each. _____________________________________________________________________ Section I The international monetary system – History.Effect of changes in Foreign Exchange Rate. The question paper will cover the entire syllabus uniformly. The syllabus of the subject is divided into 3 sections I. Part A will have 15 short answer questions (40-60 words) of 2 marks each. Part A will have 15 short answer questions (40-60 words) of 2 marks each. International Portfolio Management. BBA-702 CAPITAL MARKETS AND SECURITY ANALYSIS INSTRUCTIONS FOR PAPER-SETTER The question paper will consist of Two parts. Financing of Imports & Exports in India. The syllabus of the subject is divided into 3 sections I. II and III. Section III Country Risk Analysis. A and B.

Investment categories & the investment process. Process and Limitations in credit rating system. (c) Company Analysis . Euro Issue etc.Section I 1. Role of Broker. Options. (c) Section II 2. . Scope. External Information. Forecasting of Revenue & Expenses. Part A will have 15 short answer questions (40-60 words) of 2 marks each.Classification. Debentures. Social Cost benefit Analysis. Issue.Economic Forecasting & Stock Investment Decision. depository. Techniques for evaluation. Commercial Paper.Structure of Indian Financial markets. Economy & Industry. SEBl Guide lines for Merchant Bankers. Private placement: Bought out Deals.Detailed Analysis. capital market in India. scope. The syllabus of the subject is divided into 3 sections I. INSTRUCTION FOR CANDIDATES Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12. The question paper will cover the entire syllabus uniformly. (b) Major players in the capital market – NSE. Project Appraisal .Project life cycle. Regional Exchanges. merchant banker. (a) Economic Analysis . Part A will carry 5 questions from each Section and Part B will carry 4 questions from each section. Preference Shares. Rights. (b) SEBI 3. Common stock analysis. Industry life cycle. OTCEI. Debt Securitisation. Types of instruments in the Indian Market. Market share/profit margin approach. BBA-703 MERCHANT BANKING AND FINANCIAL SERVICES INSTRUCTIONS FOR PAPER-SETTER The question paper will consist of Two parts. Designing & pricing of Instruments preparing for public issues. Security Valuation & Risk Analysis (a) Fundamental Approach to Valuation. Section II Credit Rating . A and B. Forecasting Techniques. underwriter. SEBI Guidelines. (a) Securities and contracts Regulation Act. Regulations of the. Bonds. Derivatives. (d) Forecasting Company Earnings .Public.Internal Information . BBA Syllabus Page 23 of 38 . Evaluation. Fixed deposits. Expected Return & Risk Section III 4. _____________________________________________________________________ Section I Evolution of Merchant Banking. Part B will have 12 long answer questions of 5 marks each. Key Factor in Analysis. functions and its role in Indian context. (introduction only. (b) Systematic & unsystematic Risk. Pre-Issue & Post Issue work. Capital Cost and Financial Projections. (a) Markets and their functions .Earnings Model.Credit rating agencies in India. Warrants.Equity. Three stage stock valuation. Issue Management . II and III. (b) Industry Analysis . Convertible securities.

The syllabus of the subject is divided into 3 sections I. sell offs and divestitures. significance of Beta. BBA Syllabus Page 24 of 38 . Importance. Loan syndication. takeovers. A and B.Section III Long Term Finance & Working Capital Finance . Advantage of managed portfolios SEBI Guidelines relating to PMS. option value determination. Part A will carry 5 questions from each Section and Part B will carry 4 questions from each section. charts. The syllabus of the subject is divided into 3 sections I. maximum permissible Bank Finance.Evolution. Section III Portfolio selection – Risk & Preferences. Section II Technical Analysis & the efficient Market Theory: Technical analysis-market indicators. II and III. Markowitz Optimisation. Managed Portfolio & their Evaluation – Type of mutual Funds. Mergers and Acquisitions. Portfolio Analysis: Traditional. Capital Market Theory: CAPM. Part B will have 12 long answer questions of 5 marks each. Warrants & Convertible Futures: Stock index fixtures. fixed income securities. SEBI guidelines and present status of VCC’s in Indian context. Black Scholes model. The question paper will cover the entire syllabus uniformly. INSTRUCTION FOR CANDIDATES Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12. A and B. long term securities. Leasing & Hire Purchase. II and III. portfolio strategies. The question paper will cover the entire syllabus uniformly. put & call. Part B will have 12 long answer questions of 5 marks each. Role. Concept. consortium finance. Part A will carry 5 questions from each Section and Part B will carry 4 questions from each section. BBA-704 EQUITY RESEARCH &. C-Diversification. Arbitrage pricing theory. Factoring. Simple Sharp portfolio optimization. Traditional portfolio selection. Part A will have 15 short answer questions (40-60 words) of 2 marks each. pricing strategies. Part A will have 15 short answer questions (40-60 words) of 2 marks each. Venture Capital Companies . efficient market theory – random walk and efficient market Hypothesis.Term Loan Working capital loans. BBA-705 CORPORATE TAXATION AND FINANCIAL PLANNING INSTRUCTIONS FOR PAPER-SETTER The question paper will consist of Two parts.. _____________________________________________________________________ Section I Futures & Options: Rationale of Futures & Options. PORTFOLIO MANAGEMENT INSTRUCTIONS FOR PAPER-SETTER The question paper will consist of Two parts. forecasting individual stock performance.

problems of time and cost over-runs. significance. IDBI. characteristics. II and III. inter-corporate dividends and transfers. money market. Financial management of commercial banks: Banking law and regulations. The question paper will cover the entire syllabus uniformly. Computation of tax liability. functions of stock exchanges. Section III Meaning and scope of tax planning and. BBA-706 MANAGEMENT OF FINANCIAL INSTITUTIONS INSTRUCTIONS FOR PAPER-SETTER The question paper will consist of Two parts. _____________________________________________________________________ Section I Basic concepts of income tax : Residential status of a company. Companies profits Sur Tax Act. Section II Deduction and exemptions in additional tax on undistributed profits. financial goals and performance statements. BBA Syllabus Page 25 of 38 . Mutual Funds. The syllabus of the subject is divided into 3 sections I. INSTRUCTION FOR CANDIDATES Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12. History of stock exchanges. LIC. location of undertaking. Section III Financial system in India: RBI and financial system. credit and monetary planning.INSTRUCTION FOR CANDIDATES Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12. licensed dealer. instruments. qualification for membership. Set off and carry forward of losses. Part A will carry 5 questions from each Section and Part B will carry 4 questions from each section. _____________________________________________________________________ Section I The role and importance of financial institutions: Financial management models and their applications in financial institutions. Issue of bonus shares. regulations on trading. Working and organization of different financial institutions in India like IFC. its role. on-line trading concept. Thrift institutions. Part A will have 15 short answer questions (40-60 words) of 2 marks each. Computation of income under different heads of income. Strategy of growth. UTI. inflation. Ownership pattern. development banks capital adequacy and capital planning. financial planning of financial institutions. measures to promote healthy stock markets. provisions of RBI’s operations. Part B will have 12 long answer questions of 5 marks each. Section II Insurance companies. regulations of stock exchanges. Tax planning regarding dividends policy. role of DFID. Analysis of the borrowing and lending behaviour of financial institutions. ICICI. A and B. Types of activity. introduction to capital market.

-manufacturing firms & export house. Section II Product planning for export. Part B will have 12 long answer questions of 5 marks each.An overview licensing regulations & Procedure. Export pricing – International terms. Market Research overseas. Part B will have 12 long answer questions of 5 marks each. Role of ITPO in export promotion. merchandising. The question paper will cover the entire syllabus uniformly. reshipments documents. Section III Institutional infrastructure for export in Indian Export Assistance.MARKETING BBA-801 INTERNATIONAL MARKETING INSTRUCTIONS FOR PAPER-SETTER The question paper will consist of Two parts. Policy framework -India's trade policy Recent trends in India's foreign trade. framework International terms.SPECIALIZATION GROUP . and concept. Basic Steps in starting an Export Business . II and III. trade fair/exhibitions. The syllabus of the subject is divided into 3 sections I. II and III. BBA Syllabus Page 26 of 38 . Distribution Logistics for export. Foreign sales Agent – Selection Appointment. Part A will have 15 short answer questions (40-60 words) of 2 marks each. Export Finance. The question paper will cover the entire syllabus uniformly. Payment terms. A and B. Part A will have 15 short answer questions (40-60 words) of 2 marks each. BBA-802 MARKETING OF SERVICES INSTRUCTIONS FOR PAPER-SETTER The question paper will consist of Two parts. The syllabus of the subject is divided into 3 sections I. Promotion of products/services abroad-overview. Marketing Plan for Export. marine cargo insurance. Identifying foreign markets. Definition. quality control & pre-shipment inspection. INSTRUCTION FOR CANDIDATES Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12. Introduction to export documentation and procedures. Part A will carry 5 questions from each Section and Part B will carry 4 questions from each section. _____________________________________________________________________ Section I Framework of International Marketing. Labeling/packing. Difference between Domestic Marketing International marketing. INSTRUCTION FOR CANDIDATES Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12. A and B. Part A will carry 5 questions from each Section and Part B will carry 4 questions from each section. Market entry. market of consignments. Intrafirm and Environmental Factor.

INSTRUCTION FOR CANDIDATES Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12. Legal & Ethical Aspects of Advertising. types of services: social financial physical. Unique features of service marketing. study of buying behaviour. Section III Marketing strategies for service marketing: differentiation. importance & characteristics. _____________________________________________________________________ Section I Marketing Communication Models Advertising its place in marketing . Sales Displays & Merchandising. Section III Media Planning & Scheduling.V. scanning the environment. & Radio commercials Creative Copy Strategies. A and B. service quality. Section II public distribution system & family planning programme. productivity. II and III. measuring demand.Different kinds of advertising. domestic & cultural. pricing. concept. BBA-803 ADVERTISING AND SALES PROMOTION INSTRUCTIONS FOR PAPER-SETTER The question paper will consist of Two parts. Analysing the service marketing: marketing information. The question paper will cover the entire syllabus uniformly. channel selection & market communication. Management of Sales Promotion at the Consumer. The syllabus of the subject is divided into 3 sections I. Part B will have 12 long answer questions of 5 marks each._____________________________________________________________________ Section I The concept of service marketing. Hurdles to good service marketing. Trade & Sales force Levels. analysing competitors. growth of service sector in the world and in the Indian economy. Section II Advertising Art & Layout Brand Strategy & Campaign Planning: T. positioning life cycle. Non-profit service marketing. market segmentation & target marketing. Part A will have 15 short answer questions (40-60 words) of 2 marks each. Part A will carry 5 questions from each Section and Part B will carry 4 questions from each section. economic. BBA Syllabus Page 27 of 38 .

II and III. _____________________________________________________________________ Section I Consumer Behaviour: Nature & Application. characteristics. II and III. strategy. Industrial marketing decisions: market identification. Consumer as an individual: (i) Consumer needs & Motivations. INSTRUCTION FOR CANDIDATES Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12. The question paper will cover the entire syllabus uniformly. BBA Syllabus Page 28 of 38 . _____________________________________________________________________ Section I Industrial Marketing : Concept & nature. Culture & ethic values. (ii) Influence of personality. channel logistics. positioning. Section II (iii) (iv) (i) Section III (ii) (iii) (iv) Consumer as a perceiver & learner. Part B will have 12 long answer questions of 5 marks each.BBA-804 CONSUMER BEHAVIOUR INSTRUCTIONS FOR PAPER-SETTER The question paper will consist of Two parts. product / service design. Individual differences in behaviour personality. values. The syllabus of the subject is divided into 3 sections I. Part A will carry 5 questions from each Section and Part B will carry 4 questions from each section. The syllabus of the subject is divided into 3 sections I. INDUSTRIAL MARKETING BBA-805 INSTRUCTIONS FOR PAPER-SETTER The question paper will consist of Two parts. lifestyle. target marketing. Consumer behaviour & external influences :Group dynamic & consumer reference groups Social class & Status. A and B. Part B will have 12 long answer questions of 5 marks each. A and B. INSTRUCTION FOR CANDIDATES Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12. Family & household influences. Part A will have 15 short answer questions (40-60 words) of 2 marks each. the industrial customer: motives. Part A will carry 5 questions from each Section Ind Part B will carry 4 questions from each section. Situational influences. Section II segmentation. The question paper will cover the entire syllabus uniformly. industrial marketing. Part A will have 15 short answer questions (40-60 words) of 2 marks each. channel strategy. psychographics & attitude on consumer behaviour.

Part A will carry 5 questions from each Section and Part B will carry 4 questions from each section. Factor Analysis. Types & Techniques. pricing. Descriptive and Experimental design Section II Processes of Data Collection: Secondary Data. F & Z Distribution and Chi. Part A will have 15 short answer questions (40-60 words) of 2 marks each. Industrial marketing control BBA-806 MARKETING RESEARCH INSTRUCTIONS FOR PAPER-SETTER The question paper will consist of Two parts. BBA Syllabus Page 29 of 38 . Data Analysis : Tests of significance based on T. The syllabus of the subject is divided into 3 sections I. Primary data.Square test. Types. Marketing Research Applications. Part B will have 12 long answer questions of 5 marks each.Section III industrial advertising. INSTRUCTION FOR CANDIDATES Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12. Section III Sampling: Concepts. Cluster Analysis and Conjoint Analysis. Basic concepts of Discriminate Analysis. The question paper will cover the entire syllabus uniformly. questionnaire construction & Survey administration. _____________________________________________________________________ Section I Basic concepts Research process Research Design: Exploratory. II and III. personal selling. Scaling Techniques: Concepts. sales promotion. rating scales & ranking scales. A and B.

managing stress. making job enrichment effective. Part A will carry 5 questions from each Section Ind Part B will carry 4 questions from each section. hurdles in job enrichment. limitations. A and B. Job Enrichment: Concept. INSTRUCTION FOR CANDIDATES Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12. assessing needs for training. Section III Quality Circles: Concept. HRA: Introduction. The question paper will cover the entire syllabus uniformly. The syllabus of the subject is divided into 3 sections I. benefits and its distinction from HRM. BBA-901 HUMAN RESOURCE DEVELOPMENT INSTRUCTIONS FOR PAPER-SETTER The question paper will consist of Two parts. methods. training in quality circle. Part B will have 12 long answer questions of 5 marks each. consequences of stress. training methods. _____________________________________________________________________ Section I HRD: Concept. Stress Management: Definition. The question paper will cover the entire syllabus uniformly. Training: Meaning. job and work redesign. II and III. organizing training programmes. II and III. importance. management development methods Section II Potential Appraisal: Concept. scope. Management of careers. INSTRUCTION FOR CANDIDATES Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12. Part A will have 15 short answer questions (40-60 words) of 2 marks each. BBA-902 INDUSTRIAL RELATIONS INSTRUCTIONS FOR PAPER-SETTER The question paper will consist of Two parts. key performance. Management Development: Concept. trade union and workers. structure. evaluation of training. quality circles in India. principles. problem solving techniques.SPECIALIZATION GROUP – HUMAN RESOURCE MGMT. need. Obstacles. sources of stress. methods. Part A will carry 5 questions from each Section and Part B will carry 4 questions from each section. _____________________________________________________________________ BBA Syllabus Page 30 of 38 . Part B will have 12 long answer questions of 5 marks each. role of management. Part A will have 15 short answer questions (40-60 words) of 2 marks each. need. A and B. objectives. Development: Analysing the role of development. The syllabus of the subject is divided into 3 sections I. potential. role. steps for job enrichment.

management of trade Unions. BBA Syllabus Page 31 of 38 . The syllabus of the subject is divided into 3 sections I. 1948. Causes of Disputes. Section III Industrial Disputes: Theoretical Framework. _____________________________________________________________________ Section I Purpose of industrial and labour legislation and their importance for the economy. Part A will carry 5 questions from each Section Ind Part B will carry 4 questions from each section. Problems of Trade Unionism. Collective Bargining: Concept and Importance. Joint management Councils. Rural Unionism. Section II Workers Participation in management: Conceptual Aspects. 1926 The Industrial Disputes Act. Arbitration.Section I Concept and Importance of Industrial Relations Trade Unions: Structures of Trade Unions. 1947 Health and safety provisions in the factories Act. dysenteries. 1936 The Minimum wages Act. process of Bargaining. A and B. 1948 Section III The Industrial Employment (standing order) Act 1946 The Trade Union Act. Conciliations. Adjustment Grievances: Causes. BBA-903 INDUSTRIAL AND LABOUR LEGISLATION INSTRUCTIONS FOR PAPER-SETTER The question paper will consist of Two parts. Work Councils. The question paper will cover the entire syllabus uniformly. Goals and Strategy in Bargaining. Practice of Workers Participation-Self Management Systems Member of Management Bodies. Grievance Procedure. Part B will have 12 long answer questions of 5 marks each. Problems of collective Bargaining. Types of Disputes: Settlement of Industrial Disputes. Part A will have 15 short answer questions (40-60 words) of 2 marks each. Employee Discipline. II and III. in India New Directions in Trade Unions-White Collar Unionism. Industrial and labour legislation in India – its role and historical development. Section II A detailed study of the following Acts: The Payments of Wages Act. INSTRUCTION FOR CANDIDATES Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12.

Designing the Programme-Building Training Groups. Internal Organizing Training Inputs. Section III Training phase – Developing the Group Social Process Standards of Behaviours Indicators of Group Development. Part B will have 12 long answer questions of 5 marks each. Adjustments Section II Training Strategy External – Establishing Training Goals Defining Training specifications. Pre Training Phase – Organisational collaboration through clarifying needs. Learning spiral for participants. Training for Personnel and OD. Part A will carry 5 questions from each Section and Part B will carry 4 questions from each section. Training Process – Conceptual Models.BBA-904 TRAINING AND DEVELOPMENT INSTRUCTIONS FOR PAPER-SETTER The question paper will consist of Two parts. Seminars & Lectures. Post Training Phase – Support and Evaluation Input Overload Unrealistic Goals Linkage Failure BBA Syllabus Page 32 of 38 . The question paper will cover the entire syllabus uniformly. game lab training. and Motivation. Pre Training-objectives. A and B. Participants Intentions Individual VIS Group Needs Consistency VIS Flexibility. Training and Learning. business. In Basket. Individual Motivation Training methods training requirements.Expectations and Motivations. participants expectations VIS. Training-Exposure to opportunities for learning Training Process for the Participant’s organization. Training Post Training Support and organizational. _____________________________________________________________________ Section I Concept Aspects – What is Training? Knowledge and Action. Incidents Cases. Role Playing Sensitivity Training. The syllabus of the subject is divided into 3 sections I. Part A will have 15 short answer questions (40-60 words) of 2 marks each. II and III. INSTRUCTION FOR CANDIDATES Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12. Sampling Real Life. Pre Training.

II and III. Incentives for other professional: Merit pay Section II Organisation-wide Incentive plans. insurance benefits and benefits and benefits today and tomorrow. Part A will carry 5 questions from each Section and Part B will carry 4 questions from each section.BBA-905 COMPENSATION MANAGEMENT INSTRUCTIONS FOR PAPER-SETTER The question paper will consist of Two parts. Current Issues in compensation Management Human needs motivation. The syllabus of the subject is divided into 3 sections I. A and B. INSTRUCTION FOR CANDIDATES Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12. Equitable rewards and Human motivation. Part B will have 12 long answer questions of 5 marks each. Financing of Social Security Schemes. Part A will have 15 short answer questions (40-60 words) of 2 marks each. Part B will have 12 long answer questions of 5 marks each. BBA Syllabus Page 33 of 38 . Minimum wage. _____________________________________________________________________ Section I The concept and scope of social security. dearness Allowance. Wage differentials and National Wage Policy. A and B. Part A will have 15 short answer questions (40-60 words) of 2 marks each. Part A will carry 5 questions from each Section and Part B will carry 4 questions from each section. Developing effective Incentive plans. money and motivations. Incentive idea for small employers. Social security in the international context role of International Labour Organization. Non – financial Motivations techniques. INSTRUCTION FOR CANDIDATES Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12. The question paper will cover the entire syllabus uniformly. The question paper will cover the entire syllabus uniformly. Social assistance and social insurance. Fair wage and living wage Methods of state regulation of wages. supplementary pay benefits. BBA-906 SOCIAL SECURITY & LABOUR WELFARE INSTRUCTIONS FOR PAPER-SETTER The question paper will consist of Two parts. Pay commissions. Regulating payment of wages. Evolution of Social security. _____________________________________________________________________ Section I Basic aspects of Compensation in determination of pay rates Establishing pay Hall Pricing managerial and professional jobs. II and III. Benefits and services. Bonus and related acts Linking wages with productivity. The syllabus of the subject is divided into 3 sections I. Section III Alternative work arrangements using quality circles and other latest programmes comprehensive quality improvement programmes. Es in India. Social security and National Economy.

1923 Maternity Benefit Act 1961 Employees State Insurance Act. classification of welfare work. Evolution of labour welfare. scope and objectives. BBA Syllabus Page 34 of 38 . 1912 Section III Employee’s Provident Fund & miscellaneous provisions Act. welfare work and social work.Section II Laws relating to social security: Workman’s Compensation Act. 1965 The concept of labour welfare: Definition. Labour welfare provisions in the Factories Act. 1952 The Payment of Bonus Act. Agencies for welfare work. 1948 Payment of Gratuity Act.

A and B. Network. Its origin. Part A will have 15 short answer questions (40-60 words) of 2 marks each. How to create dynamic web pages. Language description. II and III. usability. FTP. BBA-1002 PROGRAMMING IN C/C++ INSTRUCTIONS FOR PAPER-SETTER The question paper will consist of Two parts. BBA Syllabus Page 35 of 38 . Internet facilities through www. Part A will carry 5 questions from each Section and Part B will carry 4 questions from each section. II and III. their advantages and interaction with scripting language. The syllabus of the subject is divided into 3 sections I. Cookies. Section II HTML (Hypertext Markup Language) Basic HTML tags. The question paper will cover the entire syllabus uniformly. DHTML (Dynamic HTML) Section III What is DHTML? Style sheets. The question paper will cover the entire syllabus uniformly.SPECIALIZATION GROUP – INFORMATION TECHNOLOGY BBA-1001 E-COMMERCE INSTRUCTIONS FOR PAPER-SETTER The question paper will consist of Two parts. Protocols. Telnet. Part A will have 15 short answer questions (40-60 words) of 2 marks each. What is the purpose of global. static nature and creation of HTML web pages. INSTRUCTION FOR CANDIDATES Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12. processing data using session variables. A and B. Gopher. The syllabus of the subject is divided into 3 sections I. Introduction to www. Part A will carry 5 questions from each Section Ind Part B will carry 4 questions from each section. Creating Tables.asa file. ASP Active Sever Pages Introduction to ASP technology. _____________________________________________________________________ Section I Internet Fundamentals Internet. HTTP. Database connectivity through ADO’s. Forms and their advantages. Part B will have 12 long answer questions of 5 marks each. Under standing ASP objects model. connectivity and services. and events. Java Script objects. Part B will have 12 long answer questions of 5 marks each.

then. process scheduling. enumerated date type. Section II scheduling algorithms (First come first serve. else. File management: File attributes. Part B will have 12 long answer questions of 5 marks each. other access methods. structures as functions parameters.. Constructors and destructors implementation of input/output. BBA Syllabus Page 36 of 38 . File and data management. Part A will have 15 short answer questions (40-60 words) of 2 marks each. contagious allocation. virtual memory concepts. functions. logical. assembly etc. pointers to structures. scheduling concepts. two dimensional. Recursion. break and continue. Control statement and functions using concept C++ practical lab : ten programs in C/C++ BBA-1003 INTRODUCTION TO OPERATING SYSTEM INSTRUCTIONS FOR PAPER-SETTER The question paper will consist of Two parts. file operations. else. Objects and Classes. . various stage of software: Low level. _____________________________________________________________________ Section I Operating system concepts: Basic operating system. II and III. increment and decrement. deadlock prevention. A and B. return statement. Part A will carry 5 questions from each Section and Part B will carry 4 questions from each section. directory structure. _____________________________________________________________________ Section I Introduction to programming : Structured and Object oriented programming. swapping. relational. if. Pointers. The syllabus of the subject is divided into 3 sections I.. methods for handling deadlocks. high level.characterization. Brief introduction to C++. direct access. avoidance. CPU. Arrays : one-dimensional.. scheduling criteria. measures of effectiveness. polling. C: Concepts of variables. interrupts. switch statement. protection. priority scheduling round ribbon scheduling). Section III Structures. pointers and arrays. Process management: Process concept. . user-defined functions. Section II Expressions: their evaluation using rules of precedence. Control structures : if. operations on processes. file types access methods sequential access. Functions: Declaring. scheduling concepts. assignment and size of operators. The question paper will cover the entire syllabus uniformly. process synchronization.INSTRUCTION FOR CANDIDATES Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12. Input and Output statement. multiple if. detection and recovery. INSTRUCTION FOR CANDIDATES Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12. constants and data types. shortest job first scheduling. deadlock. paging and segmentation. Operator: arithmetic. different between C and C++. Section III Storage management: Memory management-fixed and variable partition multiprogramming.. I/O System: I/O hardware. string and string functions.

network programming and Java virtual machine. A and B. HTML. Network essential. data types. differences between java and C++. INSTRUCTION FOR CANDIDATES Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12. threads. A and B. Part B will have 12 long answer questions of 5 marks each. DHCP remote access services. Part A will carry 5 questions from each Section and Part B will carry 4 questions from each section. constructors. II and III. Modifier and expressions. Inheritance and Polymorphism. Concepts: Working. arrays and flow control statement. Advantages of web. web access using web browser locating information on the web Section III Introduction to Java. INSTRUCTION FOR CANDIDATES Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12. _____________________________________________________________________ Section I Introduction to Internet. The syllabus of the subject is divided into 3 sections I. Part A will have 15 short answer questions (40-60 words) of 2 marks each. The syllabus of the subject is divided into 3 sections I. Corba application and JDK. web terminology. JDBC. Surfing and Security on the Internet Section II Internet protocols: Internet addressing Internet rooting protocols. Part A will have 15 short answer questions (40-60 words) of 2 marks each. introduction to TCP/IP.BB-1004 INTERNET APPLICATIONS INSTRUCTIONS FOR PAPER-SETTER The question paper will consist of Two parts. Security Model of Java. working with Java Objects. garbage collection and finalizers. event handling. Internet messages protocol Internet Group Management protocols and Internet Mail Protocols. The question paper will cover the entire syllabus uniformly. Part B will have 12 long answer questions of 5 marks each. Web: World Wide Web. BBA-1005 DATA BASE MANAGEMENT SYSTEM INSTRUCTIONS FOR PAPER-SETTER The question paper will consist of Two parts. BBA Syllabus Page 37 of 38 . Encapsulation. Java Architecture. Part A will carry 5 questions from each Section and Part B will carry 4 questions from each section. exception handling. The question paper will cover the entire syllabus uniformly. II and III. www.

abstraction and data integration. integrity & control. and components of DBMS. Relational data Model: Relational databases – Attributes & domain. Concurrency. relationship. records and files. Section III Relation Database Manipulation: SQL – Database manipulation. relationship. Basic Concepts: Entries and their attributes. relation operations. data independence. Section II Data Models: Relational. data distribution Practical lab: Create an application in ORACLE BBA Syllabus Page 38 of 38 . Distributed databases: Introduction. security. view & queries. data definition. keys. uses and need of data in organization. Three level architecture proposal for DBMS. integrity rules. Data Protection: Recovery. Relation representation. tuples relations & their schemes. Networks._____________________________________________________________________ Section I Introduction: Definition of data. Network and Hierarchical. advantages & disadvantages of DBMS.