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KAYLA GARCIA

EDUCATION EXPERIENCE

806.773.2194 kaylagarcia@utexas.edu kaylagarcia.prosite.com

B.S. Advertising | TexasMedia | Business Foundations | University of Texas at Austin | spring 2013

Cloud[8]Sixteen, Inc. | social media intern | Austin, TX | spring 2013 Regularly contributed to clients social media profiles in order to maximize online visibility Built multiple citations for search engine authority by adding clients to local directories within their industry MQ&C Advertising | account service intern | Austin, TX | spring 2013 Analyzed Media Monitor reports in order to identify opportunities for new business Assisted the Account Executive with putting together and proofreading media buys and deliverables for pitches CMIT Solutions | local search intern | Austin, TX | fall 2012 Verified the availability and accuracy of the Google Places and Yahoo Local listings for the franchises 120 locations Noted trends in how keywords, physical address, and reviews impacted page rankings

ACADEMIC PROJECTS
Branding Campaign | Cancer Support Community Center of Central Texas | fall 2012 Developed a cohesive differentiation and funding strategy around our big idea titled Beyond the C Sought out local businesses for partnerships in order to raise funds and build brand identity Solely in charge of designing and producing the plans book for the client Presented to the CSCCT Board of Directors. Texas Tower PR, a student-run PR agency on campus, took on CSCCT as a new client in Spring 2013 and is implementing our Beyond the C campaign Google Online Marketing Challenge | Skillpoint Alliance | spring 2012 Strategized, executed, and managed the Google+ business page and AdWords campaign Allocated $250 over 3 weeks and adjusted as needed to ensure optimal search visibility and maximum profit Increased CTR by 0.3 percentage points with a lower CPC than expected while remaining in the top 3 in page rank Ultimately discovered how timing, relevancy, and specificity play collaborative roles in the success of a search engine marketing campaign

LEADERSHIP & SERVICE


One Note Stand A Cappella Group | founder, advertising director, member | fall 2009 spring 2013 Founded the group during freshman year; committed all four years to its growth and development Coordinated group tabling efforts and designed flyers promoting performances and auditions Maintained the groups digital presence through social media and electronic billboards on campus Absolute Texxas | spirit & traditions council representative, member | fall 2010 spring 2013 Collaborated with other spirit group leaders to promote and maintain the Universitys spirit and long-standing traditions through events such as Big Yell, the Towers birthday, and Hex Rally Executed logistics of the annual volleyball tournament benefitting St. Jude Childrens Hospital, including tabling for the event, setting up the day of, and drafting thank you notes to donors

PROFICIENCIES
Media | Google Analytics, Google AdWords, Media Monitor Social Media | Facebook, Twitter, LinkedIn, Google+, Pinterest, Hootsuite, Reddit Research | MRI, Prizm, Mintel, Qualtrics, Data Analysis, Strategy & Insights Creative | Adobe Photoshop, Illustrator Office | Microsoft Office Suite