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DR ELENI TSITSIRIGOU BRITISH INSTITUTE OF TECHNOLOGY AND E-COMMERCE
an innovation process. Curiosity. Innovation and creativit y are very important for the success and growth if u ask this from ten people. humility. Kris M urrin.innov ation provides valuable products and services at lower price When we come to mea sure the innovation management performance of a company we have to count all the influencing factors as there are a lot of characters which should be keep in . or elements of an innovation ecosystem. most of the managers accept this that innov ation and creativity is very important for the success an organization. September 2001 Innovation and creativit y are commonly use words in daily business now days and these are highly linked with the success of an organization. n ine will agree with this but if u ask that how you can implement creativity in y our daily routine life. the will t o make the world better place.. respect for insignificant technologie s/competitors. faith. confidence. the will to take the risk and fail. newdesign. nine people out of ten will reply in negative. A comp any at the leading edge understands that the innovation is much more that R&D an d product.INNOVATION and CREATIVITY INTRODUCTION If you say ‘innovation and creativity are vital to growth’. tolerance of diversity. They are rooted in national culture and take years to develop: Trust . and employed to increase the value and repute of a company this value is created for both i. a rewards and recognition system. There are many essential ingredients.e. firm and the consumer An invention is different from an innovatio n at any particular time in that it does not have commercial value but it may ha ve in future. Lack of fear. Some other fa ctors include: A written innovation strategy. profitability and innovation accelerate the growth . co-founder of !hatif!.. We can minimize the environmental damage through innovation incre ases the productivity. Now a day’s innovation is employed to increase the revenue and profit. a filter.
Innovation cre ates growth. innovation procedures.1 Why is Innovation important? • • • • Effective innovation boosts the effectiveness and efficiency of organizations an d individuals. and economic wealth. increases productivity. originations and its culture all of these factors are independent the figure below describes the hierarchy of th ese factors fig1. .mind to analyze the innovation management performance “House of innovation” demonstr ates all the indicators which effect the innovation management these indicators are innovation strategy. Innovation provides be tter goods and services at a cheaper price. Innovation reduces waste and environmental damage.
th e risks are different. Creativity can be taught and learned as it is a proceess.Typical Reason for Innovation • • • • • • • • Few reasons for innovation are: To gain the response of the customers To capt maximum market To lead the industry Explore new market Enhance the services and produce quality products To bring the variability in product type To offer the product at cheaper price To maximize the profit Difference between Innovation and Creativity: According to Theodore Levitt’s classic definition of creativity and innovation: “Cre ativity is thinking up new things.” As we know tha t both of these terms Innovation and Creativity are used interchangeably .There are many methods and strategies for creative thinking and It is possible for compan ies to train their staff. . It is original and uniq ue. the staring points are different and the climates needed for achievement are different. on the other hand is very imformal. It is important to disti nguish between innovation and creativity because the processes are different. We can take innovation as to add something differ ent product and some effective change in the process. The product came into being because of this process and did not exist before. Innovation is doing new things.Both a re too closely linked to be exclusive from one another. Innovation. So we can say that creativity is basically the process which produces the ge nuine goods on other hand innovation is the alteration or the change in the exis ting product. It means that the product/process is already done from scratch and we have just changed it for the betterment or fulfill a different need. The emphasis is on adding and existing. Most of the innovative techniques are de rived from what we know about creativity. While c reate is define as the cause something to come into being. teams and organization so they can improve their perfo rmance creatively.One can’t learn how to be innovative because there is no specific knowledge that could be consid er as the basis of teaching innovation.
One don’t aware of the results before starting and this s hort coming of a good basis can create tension. as well as require to create new products to meet the u nfulfilled needs. Muted Drive: Need for change evo lved before any significant development. • Innovative Application – Ef fective use of new technology. • Inventive Innovatio n – Newly launched product. there is feasibility to define different possibilities of organizi ng such work to maximize the chances of success. Attributes of Innovations Following are the attributes of innovation: . Each innovation strategy requires innovation.. Each innovative strategy c an be risky in reality. • Excessive tension: Creativity often makes a person uncertain and confused. H owever. the innovation will occur in different areas.. • • • Innovation Strategies Merle C Crawford(1980) described four innovation strategies. • Routine Life: Habits can be enemies of creativity . Barriers to Innovation and Creativity: There are many factor which effect the overall producer of innovation and creati vity like: • Determination: It is the key requirement of the Innovation and creati vity Without time..Most of the people acquire routines of movement w ork expression and thinking. most of the successful innovation was brought up by the people who had been giving up spending their lives in rou tine manures through illness or even time being disgrace.In modern world we need both. • Economic Innovation – Cost effective product production. This is the vital key for the creative thinking. patience and effort one could reach a point where he/she give up prematurely and does not improve the creative producer. Even though creativity involves creative and inno vation ideas. innovation and creativity to compete the world. Lack of Effective Meth odology: The inappropriate methods of problem solving and decision-making slow d own the process of creativity. Lack of Opportunity: In the history. even if the firm perceives it as being low risk. • Adaptive Innovation – Comes after inventive innovation. Mo st of the organizations need constant improvement in their existing products via innovating new changes.
So that the effectiveness of the innovative idea can be tested on the basis of experiments. .It seems that the complex innovative ideas are not successfully completed.1. 3. Comparative Benefit — How the new product is better than the previous one and what are the comparative benefits of the product is as compare to previous one ? Com patibility — Does the innovation is able to influence existing infrastructure?: It’s a measure of the degree to which an innovation is perceived as being compatible with existing values. Innovation-Decision Process Model: Innovative way to solve a problem needs unique ideas and expertise and this proc ess is dived into different stages. Observability — Will the customer can identify the effec tiveness of the innovation? It is the calibration through which other people can see the innovation to Innovation’s visibility can be describe as the peer discuss ion . past experience and the needs of potential adopters. 4. Trialability : It’s the attribute in which we test a new product or idea before bringing it int o the market. Comp lexity — is the innovation easily understandable to the consumer? It’s to measure th at how much difficult the innovation is taken to understand and employ.as peers working on adoption of a new procedure to develop a product and of ten require information about it. 5. One shou ld try to make the innovation process easy to understand and adtoptable. 2.
1. It requires complete understanding to solve the problem all the facts and figures must be clear first someone should avoid to find out the results wit hout completely identifying the questions there are various benefits to identify a problem. • Advise everyone to write every brilliant ideas quietly on the give n piece of paper.1 Identifying problem/Knowledge: Problems should be identified and critically analyzed to produced an effective s olutions. • Select an issue or a topic. Collecting ideas/Persuasion: The producer for creating ideas is called Brainstorming and this process is explained as . • Give a paper to every one to note down the important things. • A su itable planning of human organization and work process . • Critically anal yze the ideas for innovation. .Fig. • The main objectives and success methods can be known. three of them are discuss below : • Calibration of problem can be real istically estimated . • Collect the information’s in the form of groups. • Note the issues . • Allo cate a topic.
ii) How effective it can be? iii) Is it practical in daily life? iv) Is it one of the good option among the various obtained options? v) Do we wish to make it work? Benefits of Innovation • • • • Innovation and creativity create significant differential and market space betwe en you and your competitors. Innovative ideas enable an organization/business to get new opport unities to grow and increase profit margins • • • • . acqu isitions. Now right down all the ideas during the brainstorming regardless how weird or creepy or looking to be known relevant and not to be evaluated When the session is ended Organize the ideas in an appropri ate order and then critically analyze these ideas. Innovation and creativity is the key to motivation. Innovative ideas evolved from the customer demand Open up new markets. As a micro..• • • Create the definite to end the session. small or medium company. Creative ideas and innovative strategies brought by a com pany’s Think Tank’s influence the business in all the aspects. operate in and dominate markets way beyond your size and fina ncial weight.It lead your company. Innovative problem s olving methods are very much cost effective for organizations. to think to the future and drive innovation wi thin the organization. inspiration. Screening Ideas for Application/Decision: Once you have done with the brainstorming period every idea must be reconsidered by keeping in mind the five points: i) Value added potential to the internal or external customers. licensing options and Intellectual property assets. Utilize partnerships.
This will improve th e Innovative-decision making process. Make arrangement to train indiv iduals different brilliant ideas and issue solving methods. Try to be mistakes tolerant Examples of Innovation Few examples of innovation and creativity are as following: GOOGLE Google is generating plenty of buzz in multiple areas with new products. So the group openly explores problems with respect to all the prospective which brings the solutions. No more. Try to provide special area equipped with creative videos. Also pay some reward to innovation and creativity.It wil l defiantly rewards "out of the box" thinking and acting. a new collaborative tool called Wave. In 2009. • • • • • • • • • • During the establishment of team of innovators it should assure that the team in cludes representatives from customer service. department or organization’s i nnovative muscle. it was all about Web search. Arrange contests. the Nexus One phone. The Edison factor shou ld be encouraged within an organization to improve the innovation. Advertise the domestic shows where employs discuss their innovative stories on recent work accomplishments. People should know that failure is also the part of game. Evaluate all the submitted ideas and reward the best one. Identify the group or the person that’s has come u p with most creative and innovative ideas and contributed to resolve issues. and other i nterdependent departments. composed peaceful at workplace for your emplooyes. Regular meetings sho uld schedule to discuss issues and up coming ideas. It¡s OK to fail but the important thing one should practice i s learn your lesson from a failure. Once up on a time. risk taking and false start. Engage peoples to develop creative ideas by their own. interestin g mind games and books Try to interact with your customer to get their views and information collects them to analyze your goods and services to bring the value to their goods and products. Thi s should be done on regular basis after a defined time period. Keep in touch with the short coming in the ideas. Assign different situations. . In other words always encourage innovation. It will help in development of innovation and creativity in your em ployees. try to m anage a learning. and a n ew music service. These meetings should open t o all employees at all level. operations management. problems and issues t o your peoples and ask them to come up with creative solution to the assigned ta sk. open office areas for br ainstorming. calm.How to Improve Innovation? There are thousands of ways to strengthen the team. Finally. Edison developed working bulb after 9000 experiments. Google introduced its first device.
of application its offering before opening store was It¡s ha rd to fathom that140. 000. a 12% increase from 2008. Mark Z uckerberg. thanks to Microsoft¡s $240 million investment.The Palo Alto-based platform added a rang e of fresh options for brands and advertisers over the last 12 months. Facebook¡s chief executive. in response to Hulu and other sites. with almost a quarter of this audience accessing its pages via their mobile phones.In the mean time apples to cover the music streaming company named Lala which generated a lot of revenu e and profit. said "what 2009 was about for us was maki ng the site better and growing users. having recently announced that it has 400 million members worldwide. The Palo Alto-based platform added a range of fresh options for brands and advertisers over the last 12 months. said "what 2009 was about for us was making the site better and growing users. ."Facebook took the top spot.5 bill ion. having recently announced that it has 400 million me mbers worldwide. it was another fruitful year for Apple -. Their customers have downloaded about three billion applications. These were all due t o the successful launch of the brilliant innovative iPad. and also strengthened its p osition relative to Twitter. The no. the micro logging service. with almost a quarter of this audience acces sing its pages via their mobile phones. Mark Zuckerberg." Lat year they have revenue of $15 billion valuation to boot. Face bo ok’s chief executive.They generated about $1 billion yearly revenue.Meanwhile. At Google. FACEBOOK Facebook took the top spot. the micro logging service. and also strengthened its position relative to Twitter. APPLE It is very difficult to grasp that Apple opened its Applications store about two years ago. YouTube struck deals with studio s and networks to add premium content to the world¡s top online destination for video. the search for new opportunities and markets is never-ending. Revenue-wise.$36.
enchasing competition. Its 26% more from ye ar 2008. organizations that depend upon the creativity will have their new products and s ervices ready to launch but their all ready existing products remain uncared .All the revenue is not through books but also though its new and innovat ive plans i. con sumers variability of new form of technology. Conclusion Businesses. now days are encountering with raped transition that could never see n before facing rapid change like never before.As shown in the figure belo w: .AMAZON: In year 2009 Amazon generated appx. In such situation creativity and i nnovation is the only key to success regardless of any formalities. restrictions or requirements.eHarmon and others. Which were gene rally consider as Apple and Google strength. $24 billion in revenue. the data storage and computing services. In f uture. They are als o expanding their music video and electronic check out services. the successful leader will be the one who understand that both creativity and innovation are essential and able to make booth of them happen in the right way at the right time in the organization/business.e. Though both of these terms are different but interlinked. These two innovative ide as are becoming popular online utility for ESPN.no t up-to-dated and competitive to generate revenue to help their creativity. they also written a book on diversi fy with ingenuity. Many policy instruments wil l be required from the State to encourage innovation. If a n organization totally rely on innovation will prosper until their products and services “run out of gas” and become obsoeteand non competitive. On the other hand . includes globalization. There are various factors which are generating these changes.
instability . .New innovations and inventions can only be successful if they are developed acco rding to the need of the recent age. The companies with lack of in novation and creativity will no more survive and vanished from the face of the e arth.mo reexpansive. panic within the staff. low revenue. Lack of innovation will simply a disaster f or business/organization as it cause failure against competitors.
nau. http://lateralaction. Mike Woodcock 6. https://www.html 5.com/articles/creativity-innovation 4.improveinnovation.eu/opencms/opencms/en/01_IMP/01_IMP_03_ATK 3.au/public/issues/180_06_150304/san10 748_fm.REFERENCES 1.com. Managing Innovation. An integrative approach to managing innovation By Judith Brown Kamm 7. The new unblocked manager: a practical guide to selfdevelopment By Dave Franc is. Design and Creativity Von Stamm by Bettina 2.mja.prm.pdf .edu/prm426/creativity_innovation_arti cle. http://www. http://www.
html 10. Design and Creativity By Bettina Von Stamm 9. http://www. Managing Innovation.php 11.com/creative/innovation_plan.macven.com/archives/2003/06/09/thediffere nce_between_creativity_and_innovation.corante.com/Innovation_Services/How_Innovati on_Makes_Money/how_innovation_makes_money.jpb. http://www.php .8. http://ideaflow.
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