This action might not be possible to undo. Are you sure you want to continue?
working public relations plan will include: • • • • Identifying and targeting existing markets Identifying and targeting partnership opportunities for business and industry [or other groups] Identifying reasonable timelines to achieve the desired goals Developing appropriate tools to effectively communicate the desired message or messages to [YOUR ORGANIZATION NAME] target markets as follows: Internal Markets 1. enthusiasm and support for [YOUR ORGANIZATION NAME] as a leader in delivery of quality [list services]. The objectives of our promotional efforts will be to: • • • • • Increase awareness of available services Increase donations Position [YOUR ORGANIZATION NAME] as a positive. Public Relations Plan Overview The [YOUR ORGANIZATION NAME] staff will develop and implement a comprehensive public relations plan and timeline that fits the budget. This strong. [YOUR ORGANIZATION NAME] clients 2.Public Relations Campaign Plan Template PRO Select those areas most appropriate to your organization. Board members 3. Vendors 6. Alumni . vital force in the community Establish viable working partnerships with business and industry [or other group(s)] Increase positive recognition. Advisors/committees 5. targets the desired markets and promotes the [YOUR ORGANIZATION PRODUCT OR SERVICE]. Staff 4.
Political markets including legislators. Community service leaders and organizations 4. Volunteers 8. Current and Potential 1.7. Additional external audiences identified by your organization Goal: Increase enrollment. Additional internal audiences identified by your organization External Markets. Business and economic community including: o Employers o Referral agencies and social support organizations 3. homes in the immediate geographic location 6. mayor and civic officials 5. Strategy: Utilize proven communications tools to effectively reach the target audiences.businesses. Neighbors . Tactics: Staff Recognition Recognize and reinforce staff recognition of the important role each member plays in the public image of [YOUR ORGANIZATION NAME] • • Invite staff participation in public relations activities Provide a paging system to provide immediate assistance . heighten public awareness and enlist active moral and financial support for [YOUR ORGANIZATION NAME] as a [list type of resource] for the [give community name]. General population markets including the following current and potential markets in [city/state/region]: o Families and individuals seeking assistance from your organization o Women o Men o Elderly o Adolescents o Children o Donors 2. News media 7.
business and industry leaders. Open House Enhance visibility and image through annual public open house. Write and supervise production of appropriate materials. Design interactive activities/entertainment for guests. Publicize event. a quarterly newsletter to business and civic. volunteer and staff winners. trade shows. administration. community. staff. Special Event Identify and coordinate participation opportunities for [YOUR ORGANIZATION NAME] in the community and through charitable events.• • • • • • Promote staff via news releases. email.. produce and distribute through in house mail. radio/television appearances and interview opportunities as appropriate Assist staff in obtaining speaking opportunities Assist staff in preparing for appearances at expos. Prepare budget. etc. The focus is on the contribution of [YOUR ORGANIZATION NAME] to the educational. web and social media with features. regular mail and/or email. Performance Measures Increased awareness and heightened support and enthusiasm for [YOUR ORGANIZATION NAME]. Publications Examples Newsletters Research. regional and state political leaders. lawmakers. friends. write. design and supervise production of publications developed to reach each of the target audiences with the appropriate message as well as continue to develop and maintain [YOUR ORGANIZATION NAME] mail and email lists of contacts. board members. news pictures. Coordinate invitations and events. and through postings on social media. advisory committees. Promote image of [YOUR ORGANIZATION NAME] by publicizing success stories of volunteers and staff through monthly awards in publications/ press/email/website. Publications Research. internal audiences and media. local. Establish committee. fairs. economic and social welfare of . Publicize awards through appropriate media including "hometown" news items and social media. prospective contacts. social media Develop and present award certificates and prizes to client. parades. write.
developing Internet video opportunities including YouTube. design. Internet Materials In the ongoing effort to more effectively reach the audience targets with information about [YOUR ORGANIZATION NAME]. Promotional Materials Research. social media and through advisory committees. Legislative Update Research. write and produce brochures giving information on specific programs available through [YOUR ORGANIZATION]. articles which position your organization as a significant contributing force to the economy and as a partner with business and government in overall contribution to the community. increasing social media posts. explore opportunities for increased Internet presence including upgrading [YOUR ORGANIZATION NAME] website. design and produce appropriate promotional materials as needed. write and distribute (mail or hand carry) Legislative Update describing [YOUR ORGANIZATION] and its programs to lawmakers. In order to take advantage of these opportunities we will: • Research. website.the community and include features on organizational success stories. Fliers Design and produce fliers as needed for programs. email. Tours and Display Opportunities In order to establish and maintain a high visibility image in the community. Appearances. design. email. Distribute via mail. Descriptive Brochures Research. website. organize. programs and courses designed to help others. etc. including invitations. letters. current and prospective donors. it is important to identify opportunities for personal visits and appearances to [YOUR ORGANIZATION NAME] projected by the target publics. etc. Work with staff members on development and delivery of appropriate printed materials packages as needed for email. Distribute brochures via mail. design. social media to target publics including business and industry. staff and board members. volunteers and clients` through mailed requests as well as through various public and private entities. social media. boards of Realtors. chambers of commerce. direct mail and/or personal contact. and publicizing Internet presence on website and social media. update and maintain trade show display booth . temporary agencies. write. hand-outs. website.
• • • • • • • • Identify appropriate trade show opportunities at school/business/educational/community trade shows/expos on year-round basis Schedule and arrange for booth setup at trade shows. Supervise making application. enlist active support for [YOUR ORGANIZATION NAME] as a valuable community resource. obtaining insurance forms. Strategy: Recognize the importance of the public relations role of each staff member in promoting the [YOUR ORGANIZATION NAME]. Additional promotional ideas • Award/recognition/networking breakfasts • Award/recognition/networking luncheons/business after hours • Make buttons promoting events • Provide certificates of recognition • Join chambers of commerce • Join service clubs • Obtain a proclamation from the mayor/governor promoting your special day/month • Write a newspaper column about your services Assisting Staff in Promoting Goodwill for the Organization Goal: Increase visibility. etc. to include obtaining contacts for follow-up and evaluation Develop materials and incentives to draw customers to trade show booth Make speeches as required Write speeches as required Parades Increase and maintain visibility with general public by appearance in community parades. Tactics: Assist staff as follows: . write description for announcer. schools. career fairs. and help coordinate recruiting volunteers to appear. Develop materials and incentives to draw customers to trade show booth Recruit staff volunteers to assist with display staffing Train staff on booth set up. publicize participation.
Hold regular promotional brainstorming sessions with staff Encourage staff to engage in community service activities Performance Measures: Increased enrollment and heightened support and enthusiasm for [YOUR ORGANIZATION NAME]. Establish and maintain updated working file of decision makers in the business community. appearances and speaking opportunities generated by network participation through the news media. Develop and deliver appropriate sales tools and promotions packages as needed for direct mail and/or personal contact with audiences above. bringing new revenue potential. increasing volunteer base and positioning organization as a leader in [list products/services]. trade shows. Community business organizations 3. parades. Personal business contacts 4. Work with chambers of commerce to provide businesses with information organization services. Women's Chamber. news pictures. Asian Chamber.• • • • • • • Provide information sources to staff Hold seminar on marketing for staff Invite staff participation in public relations activities Obtain free publicity on staff accomplishments via news releases. Generating Strong Business Community Ties Provide appropriate tools for identifying and targeting business and industry partners. Hispanic Chamber. . radio/television appearances and interview opportunities Assist staff in appearances at expos. etc. Performance Measures Strengthen current and develop new business relationships. Network with: 1. fairs. Black Chamber. Indian Chamber 2. Provide appropriate exposure of partnerships. Civic organizations Suggest ways for members of staff to personally network with business. Chambers of commerce including the Business Chambers. raising awareness.
Strategy: Work to increase awareness of [YOUR ORGANIZATION NAME]. visit with clients and inform them of [YOUR ORGANIZATION NAME] products/services. Prepare quarterly impact materials to update boards. Performance Measures: Increased funds translating to continuation of programs. coordinate and attend annual coffee for lawmakers at the capitol. Schedule. lawmakers and other political entities of [YOUR ORGANIZATION NAME] products/services. Keep lawmakers informed about [YOUR ORGANIZATION NAME] and its successful track record. Work with political liaison/lobbyist to cultivate legislative. producing and distributing invitations and newsletter for legislators. lawmakers and others on [YOUR ORGANIZATION NAME] activities. Tactics: Continue to develop materials to inform boards. school board and other political relationships by inviting key representative to tour physical plant. Build and maintain alumni/donor lists. better equipment and service to the community and business. News Media Relations Goal: . referral agencies and political entities. Work with staff to identify specific organizational needs and encourage business to make equipment and/or financial donations to [YOUR ORGANIZATION NAME]. Designate and work with staff political liaison/lobbyist to communicate needs to boards. its role and contribution to the community with business and industry.Strengthening and Developing Political Relationships Goal: Increase funding and support of [YOUR ORGANIZATION NAME]. lawmakers and others with periodic visits to ensure continued funding.
Increase enrollment. cable outlets on a year-round basis to develop good press relations as follows: Tactics: Radio • • • • • • • Write and supervise distribution of press kits and news releases Book interviews and appearances Feed stories and ideas for live coverage Do taped interviews Line up taped interviews Develop ideas and book guests for live broadcasts Provide materials for station website Television • Write and supervise distribution of news kits and news releases • Book appearances • Work with special projects editors on ideas for special features • Feed stories and ideas for live coverage • Provide materials for station website • Provide information and incentive ideas for live coverage and coordinate with crews • Work with special projects editors on ideas for documentaries Daily and Weekly Newspapers. Strategy: Name a staff member to act as mass media contact for [YOUR ORGANIZATION NAME]. working with newspapers. heighten public awareness and support of [YOUR ORGANIZATION NAME] as a valuable educational and training resource. TV. magazines. Magazines and Wire Services • • • • • • • Provide copy and information for Cable TV and public access channels Write and supervise distribution of press kits and news releases Feed ideas to business editors Feed ideas to entertainment editors Contact picture desks on photo opportunities Feed stories and ideas for live coverage Provide materials for publication website Performance Measures: Increased awareness and exposure resulting in increased support and enrollment . radio.
• • Budget and place telephone directory advertising Buy and design billboards/busboards Performance Measures: Increased exposure to target audiences resulting in increased awareness and assistance. .