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1.

BACKGROUND OF THE INSTITUTION


As a part of providing higher education in professional fields and to cater to the needs of student community, Rathnavel Subramaniam Educational Trust started RVS Institute of Management Studies & Research (RVS IMSR) to offer Postgraduate programme in Business Administration in 1994. RVS IMSR is recognized by All India Council for Technical Education and is affiliated to Bharathiar University. It is also NAAC accredited and ISO certified Institution. The department also offers M. Phil (FT & PT) and PhD (FT & PT) for those seeking academic research and teaching careers in the study of management. RVS IMSR is renowned for knowledge creation, leadership development and for providing transforming educational experiences to last a lifetime. The institutes educational model builds on the enormous advantage of its optimum size to create a customized programme, with a significant faculty-student advising and placement component that will challenge every student to his or her fullest capability. Developed for the career-focused professionals, the MBA programme aims to challenge thinking, sharpen leadership skills, enrich management knowledge and build a solid foundation for continued success. In its secure learning environment future managers are stretched to step outside their comfort zones to experiment with their leadership style and to create action plans for applying the knowledge at work. The academic rigour of the business programs is supported by creative and innovative teaching methods with a focus on practical applications in the workplace. The institutes strong links to the business community ensures that the programs are always adaptable and relevant to the changing needs of organizations, and constantly address the dynamics and trends that shape todays business climate. Curriculum that is anchored in intensive core courses and a wide range of specializations in functional and sectoral areas provide a comprehensive yet flexible programme to the specific career goals of the students. Distinctive action-based learning programs immerse students in real-world contexts to apply the analytical skills they learn in our innovative, broad-based management curriculum. The curriculum maintains the right balance between knowledge and skills thus combining a strong conceptual base with exposure to contemporary practices and trends. A variety of learning methods are used for the acquisition of knowledge and skills. Role-play, case study, project work, field experience, assignment, quiz, seminars and industry visits are some of the methods used. Central to our success is the remarkable faculty who are in close to practice, who creates a deep understanding of business through their research, and who teaches with skill and passion. At RVS IMSR, faculty make the classroom a special place where learning is an intense, interactive and engaging, providing an intellectual adventure.

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Outside the classroom, RVS IMSR offers unlimited opportunities for personal and professional growth. Students develop leadership and team skills through professional clubs, conference programs, sports clubs, and community outreach. Professional forums like investment forum, finance forum, marketing forum, HR forum and entrepreneurship development cell are a great way for the students to network and interact with fellow students outside the classroom. Activities are student driven, and new initiatives cultivate the leadership competencies in them. A significant component of RVS IMSR education is the career management process, assisting students in developing a career path that is right for them. Career services help identify opportunities, explore career choices and schedule and prepare for interviews. Students attend career workshops, seek individual counselling and participate in oncampus recruiting events. So what makes RVS IMSR different? Here you are not the recipient of a homogenized MBA; you are an active participant in a customized educational process.

1.1 Vision, Mission and Objectives


Vision We strive to be a distinctive, research driven institution for building the careers of global leaders Mission To be a leading management institution for building business leaders through providing a culture of excellence in research, teaching and learning to make a strong positive influence in the corporate world Objectives To provide a through knowledge base in management disciplines through innovative and need based curriculum To provide a stimulating learning environment through build the leadership capabilities and teamwork abilities suited to corporate as well as social contexts. To promote knowledge through research, applied and conceptual, relevant to management, and to disseminate such knowledge. To extend the expertise of the department to enhance the socio-economic need of the society through extension activities Values Integrity Continuous Learning Team work 2012 Batch Onwards Page 2

Social responsibility

2. OPERATIONAL GUIDELINES
2.1 Eligibility for Admission Candidates seeking admission into full time MBA programme should possess a degree of a recognised University. Selection will be based on merit which includes under graduation academic performance, MAT/TANCET test score or any other entrance tests approved by AICTE, group discussion & interview. 2.2. Duration of the Programme Full Time MBA programme - Two years (4 semesters/90 days per semester)

2.3 Requirements for Attendance and Progress A candidate will be deemed to have completed the requirements of study of any semester and permitted to appear for the final examination of that semester only if he/she has secured not less than 75% of attendance in the total number of working days of the concerned semester. Shortage of attendance upto 10% may be condoned by the Director. Those who fail to secure the required attendance shall seek readmission into the same semester during the subsequent year. Also, the student will be permitted to appear for the EoS exam only if his/her (i) Progress has been satisfactory (ii) Conduct has been satisfactory Candidates who do not qualify to appear for final examination based on above mentioned two reasons can reappear for the exam only the following semester. 2.4 Programme Completion Students shall complete the MBA programme within a period not exceeding 5 years from the date of admission. 2.5 The Evaluation System 2012 Batch Onwards Page 3

The major objective of the institutions evaluation system is to motivate all students to performance excellence. The students performance is continually assessed through Continuous Internal Assessment (CIA) and End of Semester exams (EoS). The CIA, EoS break up for theory papers is 25:75. Only grades are given for Computer Applications in Management and Industrial Training.

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2.5.1 CIA Break Up Theory Courses S.N Componen o t 1. Test 2. 3. 4. 5. Model Exam Assignment Project/Cas e Seminar Total

Mark s 6 7 2+2 5 3 25

Procedure Max: 50 marks; Duration: 2 Hours Max: 75 marks; Duration: 3 Hours Decided by the faculty in-charge of the course and will be intimated at the beginning of the semester

2.5.2 End-of-Semester (EoS) Candidates shall have minimum 75% attendance. Condonation of shortage of attendance may be granted on the recommendation of the Director Semester examination will be conducted at the end of each semester after completing a minimum of 90 working days. EOS examinations for the odd semester will generally be held during November and even semester during May. The questions papers for all the courses will be set by the external examiners. The exam will be conducted for a maximum of 75 marks for three hours. The passing minimum is 50% (38 out of 75 marks) and overall passing minimum for CIA and EoS marks together will be 50% Question Paper Pattern for Theory Papers: Part A 10 marks (5X2 Definitions & Concepts 50 words) Part B - 25 marks (5X5 Internal Choice 200 words) Part-C Section I - 30 marks (3x10 Open Choice 3 questions out of 5 400 words) Part-C - Section II - 10 marks (1 X10 case study - compulsory 500 words) There will be single valuation for all theory courses, and students can apply for revaluation on payment of prescribed fee. Supplementary examination will be conducted for the benefit of the final year students after 15 days of the declaration of the final semester results. Candidate who has two arrear in any semester can appear for the supplementary exam conducted in the final semester. A candidate who has passed in a course will be permitted to appear again for examination to enable him/her to improve his/her marks in that subject and only one chance will be given. 2.6. Mark Statement and Award of Degree 2012 Batch Onwards Page 5

Mark statements will be issued to the students at the end of every semester. A mark statement will be issued to every student at the end of every semester. The mark statement will contain the number of credits for each course, the mark scored by the student in the individual courses. Cumulative Weighted Average Mark (CWAM) will be calculated in the final semester. CWAM will be computed as follows: CWAM = (Marks X Credits)/ Credits CWAM will be calculated by taking into account the performance of the student in all the semesters including the courses in which the candidate has failed, if any. The Master of Business Administration (MBA) will be awarded after the completion of the programme, provided the students have earned a minimum of 100 credits. 2.7. Classification of Successful Candidates The successful candidates will be classified as per the details given below: S. No 1 2 3
appearance.

Range of CWAM 75 and above 60-74 50-59

Class I Class with Distinction* I Class II Class

* Distinction will be awarded to students who pass in all papers in the first

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3. CURRICULUM STRUCTURE
3.1 Mandatory Credits The total mandatory credits to be earned by a student to qualify for MBA degree is 100. The credit for a paper is fixed by giving due weightage to the contents of the curriculum. The maximum total marks to be earned by the student are 2500. 3.2 Credit Courses The programme has 16 full credit core courses, 8 full credit electives, one four credit major project. 3.3 Extra Credit Courses Students can earn extra credits by undergoing additional courses in the III and IV semesters of the MBA programme from among the elective courses listed. These courses will have contact classes only if they are offered as elective under the mandatory curriculum. If it is not a course with contact classes, atleast five students should register for the course and will be a self-study course. To earn the extra credits, CIA and EoS exams will have to be undertaken. The marks earned through extra credit courses will not be considered for CWAM or for passing class. Students have to pass in these courses and the marks will be printed in the respective semester mark sheet under the title Extra Credit Courses. 3.4 Elective Courses A course would run with contact classes if there is a registration of minimum 15 students. However the final decision to offer the elective rests with the department. Electives are offered in functional and sectoral verticals. Electives in Functional Vertical Finance Marketing Human Resource Systems General Management Electives in Sectoral Vertical Investment Banking Banking & Insurance Hospital Management 2012 Batch Onwards Page 7

Hotel & Tourism Management Retail Management 3.5. Industrial Training Students will undertake industrial training in an organization for four weeks at the end of II semester to gain practical exposure in the basic functional areas of management. A report of the project work should be submitted to the faculty advisor within the stipulated time after completing the project work. Viva voce for the project will be conducted in the III semester by internal faculty committee. Students who fail in the industrial training or who are absent for the industrial training viva voce or who fail to submit the training report before the due date will have to resubmit the training report and take up the viva voce examination during the subsequent semester. 3.6. Major Project Major Project for six weeks will be carried out at the end of III semester in a specialized functional area. A report of the project work should be submitted to the faculty advisor within the stipulated time after completing the project work. Viva voce for the project will be conducted in the IV semester by faculty committee consisting of internal and external members. The maximum marks will be 100 and the passing minimum is 50 marks. The external assessment carries 50 marks and internal 50 marks. The Major project carries four credits. Students who fail in the project work and viva voce examination or who are absent for the project viva voce or who fail to submit the project report before the due date will have to resubmit the project work and take up the viva voce examination during the subsequent semester. 3.7 Computer Applications in Management Practical Examinations will be conducted with one internal examiner and one external examiner at the end of II semester. 3.8. Letter Grading management and Industrial Training Range of Marks 90 -100 80 - 89 75 79 70 - 74 60 69 50 59 0 - 49 2012 Batch Onwards System for Computer Application in

Grade Point 9.0 10.0 8.0 8.9 7.5 7.9 7.0 7.4 6.0 6.9 5.0 5.9 0.0

Letter Grade O D+ D A+ A B U

Description Outstanding Excellent Distinction Very Good Good Average Re Appear Page 8

Absent

AAA

Absent

Hours/WeekInstruction

Title of the Course

13A 13B 13C I 13D 13E 13F 23G 23A 23B 23C 23D 23E 23F 23G 33A 33B III Refer Elective Course Code 34T

Management and Organizational Behaviour Accounting for Managers Statistics for Management Economics for Decision Making Research Methodology Business Communication Computer Applications in Management*

4 4 4 4 4 4 2

3 3 3 3 3 3

25 25 25 25 25 25 GR

75 75 75

100 100 100

Total 4 4 4 4 4 4 4 4 4 4 4 4 100 100 4 4 4 4 4 4 Page 9

Se m

Course Code

75 100 75 100 75 100 ADING

II

Production Management 4 3 Financial Management 4 3 Human Resource Management 4 3 Marketing Management 4 3 Operations Research 4 3 Management & Cost Accounting 4 3 Computer Applications in 2 Management* Industrial Training (4 weeks) Management Information 4 3 System Business Environment and 4 3 Ethics Elective I 4 3 Elective II 4 3 Elective III 4 3 Elective IV 4 3 Industrial Training Project (6 weeks)

25 25 25 25 25 25 GR

75 100 75 100 75 100 75 100 75 100 75 100 ADING

25 25

75 75

25 75 100 25 75 100 25 75 100 25 75 100 GRADING

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External Assessment

Internal Assessment

Duration Hours

Credits

Examination

100 100 100 Refer IV Elective 100 Course 100 Code 100 43T 100 250 Total -0 * The course will be taught in I & II Semester and exam will be conducted in II Semester.

43A 43B

Strategic Management Entrepreneurship Development Elective V Elective VI Elective VII Elective VIII Project Viva Voce

4 4 4 4 4 4 -

3 3 3 3 3 3 -

25 25 25 25 25 25 50

75 75 75 75 75 75 50

4 4 4 4 4 4 4 10 0

LIST OF ELECTIVE COURSES


Electives in III Semester Course Finance Corporate Finance Project Appraisal Management Financial Engineering Mergers, Acquisitions and Restructuring Marketing Consumer Behaviour Retail Management Rural Marketing Advertising and Media Management Human Resource Industrial Relations and Labour Laws Business Leadership Human Resource Development Performance Management Systems System Analysis and Design Business Intelligence General Management Business Consulting Legal Aspects of Business Investment Banking Wealth Management Real Estate Management Equity Research and Portfolio Management Financial Services Management Banking & Insurance Principles of Insurance Bank Management Hospital Management Course Code 33C 33D 33F1 33F2 33E 33F 33M1 33M2 33G 33H 33H1 33H2 33S1 33S2 33G1 33G2 33I1 33I2 33I3 33I4 33B1 33B2 Credits 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4

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33HM1 33HM2 33T1 33T2 33R1 33R2

Hospital and Health Care Management Hospital Planning, Design and Maintenance Tourism & Hotel Management Hotel Information Management Tourism Concepts and Principles Retail Management Retail Environment Mall Management

4 4 4 4 4 4

LIST OF ELECTIVE COURSES


Electives in IV Semester Course Code 43C 43D 43F1 43F2 43E 43F 43M1 43M2 43G 43H 43H1 43H2 43S1 43S2 43G1 43G2 43I1 43I2 43I3 43I4 43B1 43B2 43HM1 Course Finance Export Finance and Foreign Exchange Management Working Capital Management International Financial Management Principles of Taxation Marketing Brand Management Services Marketing Distribution and Logistics Management Event Management Human Resource Global Human Resource Management Organizational Change and Development Recruitment and Selection Compensation Management Systems Enterprise Resource Planning Software Project Management General Management Management of NGOs Corporate Governance Investment Banking Behavioural Finance Bonds, Derivatives and Commodity Market Investment and Finance in India Fund Management Banking & Insurance Insurance Laws and Regulations E- Banking Hospital Management Legal and Ethical Issues in Hospitals Credits 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 Page 11

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43HM2 43T1 43T2 43R1 43R2

Hospital Information Systems Tourism & Hotel Management Hotel and Resort Management Eco-Tourism Retail Management Direct and Network Marketing Retail Operations, Systems And Inventory

4 4 4 4 4

MANAGEMENT AND ORGANIZATIONAL BEHAVIOUR Course Code: 13A Learning Hours: 48 Credits :4 Objectives: This course aims to develop an understanding of the nature, functioning and design of organization as social collectivities. It also helps to develop a better understanding of behaviour of people in the organization and help the students to be facilitators for building effective teams and organizations. (8 Hours) Unit I: Introduction to Management: Definition, meaning, nature of Management Evolution of management thought Functions of Management Managerial skills. (10 Hours) Unit II: Management Functions: Planning: Nature and purpose of Planning Setting objectives MBO Organizing: Nature and purpose Departmentation Line and Staff Authority Decentralization Coordination Controlling: Process of controlling Control techniques Decision making: Nature and purpose Steps in rational decision making. (12 Hours) Unit III: OB concept & Individual Process : Meaning, significance contributing disciplines towards OB Attitudes: Nature, Formation, Types of Attitude and changing attitude Personality: personality traits- Perception: Process, distortion, Factors influencing perception Motivation: Theories of Motivation. (10 Hours) Unit IV: Group Process: Leadership: Leadership theories, Group dynamics: Stages of group development, group properties, group decision making - Conflicts: Process, Types of conflict, Conflict resolution. (8 Hours)

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Unit V: Organizational Process: Organisational culture: Creation, maintenance and changing organizational culture Organizational change: Sources, Approaches, Resistance to change Organizational Power and Political behaviour Text Books: 1. Harold Koontz, Heinz Weihrich, Ramachandra Aryasri A, Principles of Management, Tata McGraw-Hill Publishing Company Limited, New Delhi. 2. Robbins P. Stephen, Judge A. Timothy, Sanghi Seema, Organisational Behaviour, 13th edition, Prentice Hall. 3. Aswathappa K, Organisational Behaviour, 2004, Himalaya, New Delhi. References: 1. Tripathi P. C, Reddy P.N, Principles of Management, Tata McGrawHill Publishing Company Limited, New Delhi. 2. James A. F. Stoner R. Edward Freeman Daniel R. Gilbert Jr, Management, 2002, Prentice Hall: New Delhi. 3. Dinkar Pagare, Principles of Management, Sultan Chand: New Delhi.

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ACCOUNTING FOR MANAGERS Course Code: 13B Learning Hours: 48 Credits: 4 Objectives: The course aims to enable the students to understand the basic accounting principles and techniques of preparing & presenting the accounts for users of accounting information. To provide basic knowledge in Financial Accounting and Financial Statement Analysis. (Marks break-up in the exam: 50% - Theory and 50% - Problems) (10 Hours) Unit I: Basics of Financial Accounting: Definition, Accounting Principles, Policies, Standards, Concepts and conventions, System of Accounting, Book-Keeping, Accounting Equation, Books of Accounts and accounting documents - Trial Balance Errors: Types, Classifications, Steps, Rectification of Errors(Theory). (14 Hours) Unit II: Preparation of Final Accounts/ Financial Statements: Depreciation (various methods and computation) Bank Reconciliation Statement Introduction to Financial Statements, Manufacturing Account, Trading Account, Profit and Loss Account, Balance Sheet(Problems with simple adjustments) - Cash Flow Statement (AS-3 Format). (8 Hours) Unit III: Financial Analysis 1: Financial Statement, Nature, Uses and Limitations - Financial Statement Analysis: Objectives, Types, Limitations, Techniques of Financial Statement Analysis: Comparative Statements, Common Size statements, Trend Percentages Funds Flow Analysis. (10 Hours) Unit IV: Financial Analysis 2: Accounting Ratios: Advantages and Limitations, Classifications, Liquidity, Activity, Profitability and Solvency ratios, Construction of balance sheet using ratios (problems), DuPont analysis. (6 Hours) Unit V: Miscellaneous: Software for accounting Auditing and Control, types of audits: Statutory audit, internal audit, information systems audit, concurrent audit, management audit, Role of accounting for audit and control. Text Books 1. Reddy and Hari Prasad Reddy, 2011, Financial and Management Accounting, Margham Publications: Chennai 2. Jelsy Joseph Kuppapally, 2008, Accounting for Managers, Prentice Hall of India Pvt Ltd: New Delhi. 2012 Batch Onwards Page 14

3. Shashi K Gupta, Sharma RK, Management Accounting, Kalyani Publishers: New Delhi. References 1. Maheswari. S.N, 2009, Accounting for Management, Sulthan Chand & Sons: New Delhi. 2. Narayanaswamy. R , Financial Accounting A managerial perspective, Prentice Hall: New Delhi. 3. Reddy TS and Murthy A, 2011, Financial Accounting, Margham Publications Chennai 4. Tandon B N, Practical Auditing, S.Chand Co. Ltd: New Delhi

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STATISTICS FOR MANAGEMENT Course Learning Hours: 48 Credits :4 Code: 13C

Objective: To enable the students to learn the application of Statistical Tools in research and to prepare them to understand the relevance of its application in business management. (Marks break-up in the exam: 20% Theory and 80% - Problems) (10 Hours) Unit I: Introduction to Statistics in Business : Application of Statistics in Business, Planning the survey, executing the survey Measures of central value: Mean, Median, Mode, Geometric mean and Harmonic mean Measure of Dispersion: range, quartile deviation, mean deviation, standard deviation, coefficient of variation. (9 Hours) Unit II: Correlation and Regression Analysis: Significance of the study of Correlation, Karl Pearsons Coefficient of correlation, rank correlation Regression analysis: regression equations, Difference between correlation and regression. (11 Hours) Unit III: Testing of Hypothesis: Hypothesis Testing, Parametric tests, sample test, small sample test (t)- Large sample test (Z)- f- test : Chi square test (goodness of fitness test) and Analysis of variance test: ANOVA one and two way (problems only). (9 Hours) Unit IV: Index Numbers : Basic concept of index numbers ,classification of index ,numbers , problem in the construction of index numbers , methods of constructing index numbers , simple and weighted index numbers. (9 Hours) Unit V: Time series analysis: Concept of time series analysis, component of time series, methods used for determining trend, freehand, semi-average, moving average and method of least square. Text Book: 1. Gupta, S.P,( 2008), Statistical Methods, Chand: New Delhi 34 th edition, Sultan

References: 1. Richard I. Levin and David S. Rubin, (1997), Statistics for Management, , 7/e, Prentice Hall: New Delhi. 2. Andrew. F. Siegel, practical Business statistics, 6th Edition, Academic press, Elsevier publisher 3. David M. Levine, Timothy C. Krehbiel and Mark L. Berenson, (2000), Business Statistics: A First Course, 2/e, Pearson: New Delhi, 2012 Batch Onwards Page 16

4. Cooper D.R and Schindler P.S, (1998), Business Research Method, McGraw Hill : Singapore.

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ECONOMICS FOR DECISION MAKING Course Code: 13D Learning Hours: 48 Credits: 4 Objective: This course is aimed at building a perspective necessary for the application of economic concepts, tools and techniques in evaluating business decision taken by a firm. It will also enable the students to understand the theory and principles and apply them to real world issues to make better decisions. (10 Hours) Unit I: Introduction to Managerial Economics: Introduction, Nature, Scope and Significance of Managerial Economics, Role of Managerial Economist in decision making - Utility analysis: Types, Law of Diminishing Marginal utility, Law of Equi -Marginal utility, Indifference curve analysis, Uses and importance of indifference curves (Theory Only). (10 Hours) Unit II: Demand Analysis: Meaning, Law of demand, Demand Functions, Determinants of Demand, Elasticity of Demand Demand Forecasting: Demand Forecasting, Methods of Demand Forecasting (Problems). (8 Hours) Unit III: Cost Analysis: Cost concepts & Classification, Cost determinants, Cost- output relationships , Economies and Diseconomies of Scale- Production Analysis: Production functions, Use of production function in decision making, ISO QUANTS- Supply analysis:. Meaning of supply, Law of supply, Elasticity of supply, Factors influencing supply (Theory Only). (10 Hours) Unit IV: Market structure: Meaning, Classification-Pricing Decisions: Concept of price determination, Price determination in Perfect Competition, Monopoly, Oligopoly and Monopolistic competitions Pricing methods: Methods of Pricing, Specific pricing problems, Pricing Strategies (Theory Only). (10 Hours) Unit V: Macro Economics and Business: Introduction, Business Cycle and Business policies, Inflation and Deflation, Demand Recession in India, National Income: National Income accounting for managers (Theory Only). Text Book: 1) Varshney R.L & Maheshwari. K.L. (2005), Managerial Economics, Sultan Chand & Sons: New Delhi. References: 1. Mehta P .L. (2008), Managerial Economics, Sultan Chand & Sons: New Delhi. 2. Suma Damodaran (2006), Managerial Economics, Oxford University Press: New Delhi. 2012 Batch Onwards Page 18

3. Sankaran. S. (1991), Economic Analysis, Margham: Chennai. 4. Atmanand, (2007), Managerial Economics, Excel Books: New Delhi

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RESEARCH METHODOLOGY Course Code: 13E Learning Hours: 48 Credits: 4 Objective: To enable the students to learn the importance of the research, various methods of analysis of data and its applications in the business management. (9 Hours) Unit I: Introduction to Research: Meaning, scope and significance, Types of research. Research Process: Stages of research, Characteristics of good research, Scientific method, Problems in research. Identifying research problem: Techniques in defining a problem, concepts, constructs and theoretical framework. (10 Hours) Unit II: Formulation Research design: Concepts, Types, and Features of good design. Measurement and Scaling Techniques: Meaning, Need, Errors in measurement, Tests of sound measurement, Techniques of measurement, Meaning and types of Scale, Scale construction techniques. (10 Hours) Unit III: Sampling design: Meaning, concepts, Implications, Steps in sampling, Criteria for good sample design, Types of sample designs (Probability and non-probability samples). Data collection: Types of data sources, Tools for data collection, Methods of data collection, Constructing questionnaire, Pilot study, Case study. Data processing: Coding, Editing, Classification, Tabulation of data, Data presentation. (10 Hours) Unit IV: Hypothesis Testing: Meaning, Types, Errors, Test of Significance, Procedure. Application of Statistics in Hypothesis Testing: Tests of hypothesis (Parametric and non-parametric tests), Statistical tools used in research, Introduction of Multivariate analysis (Theory only). (9 Hours) Unit V: Interpretation: Meaning, Techniques of interpretation. Report writing: Significance, Steps in report writing, Layout of report, Types of reports, Oral presentation, Mechanics of writing research report, Precautions for writing report, Norms for using Tables, charts and diagrams, Norms for using Index, Appendix and Bibliography (Theory only). Text Book: 1. Kothari, C.R. 2004, Research Methodology. New Age International Publishers, New Delhi Reference Books: 1. Cooper, D.R and Schindler, P.S, 2006, Business Research Methods, 9ed. Tata McGraw Hill, New Delhi. 2012 Batch Onwards Page 20

2. Uma Sekaran, 2006, Research Methods for Business, 4ed. Wiley India, New Delhi. 3. Srivastava T.N and Rego, S. 2011, Business Research Methodology. Tata McGraw Hill, New Delhi. 4. Gupta, S.P. 2008, Statistical Methods, 34th edition, Sultan Chand, New Delhi.

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BUSINESS COMMUNICATION Course Code: 13F Learning Hours: 48 Credits : 1 Objective: To develop written and oral communication skills in students and to groom them as effective management professionals. (9 Hours) Unit I: Fundamentals of Business Communication: Meaning & Nature Objectives functions Principles of communication-stages in communication cycle, Barriers to communication. (10 Hours) Unit II: Written Communication: Rules of good writing, layout of a business letter Application letter, curriculum vitae, interview, offer of employment, letter of acceptance, letter of resignation - Correspondence with banks press releases. (10 Hours) Unit III: Verbal Communication - principles of oral presentation Qualities and profile of a good speaker drafting speech practicing delivery of the presentation. Non-Verbal Communication - Definition- classification of non-verbal communication. Kinesics- Proxemics -Time Language-ParalanguagePhysical context. (9 Hours) Unit IV: Conducting meetings preparing agenda, minutes and resolutions types of meetings participating in meetings norms. (10 Hours) UNIT V: Report writing planning, techniques of writing a report, characteristics of business reports, Report presentation: common types of reports, purposes of reports formal and informal reports - Inter cultural factors in interaction. Text Books: 1. Rajendra Pal and Koralahalli. J.S, 1998 Essentials of Business communication, Sultan Chand & Sons, New Delhi. 2. Raymond.V.Lesikar, John. D. Petit Jr., 1998 Business Communication: Theory and Application Sixth Edition, Irwin Inc. References: 1. Kitty.O.Locker, Stephen Kyo Kaczmarek,2008Business Communication Building Critical Skills, The McGraw-Hill Companies, New Delhi, Third Edition. 2. Sehgal.M.K, Vandhana Khatarpal, 2006,Business Communication, Excel Books, New Delhi.

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COMPUTER APPLICATIONS IN MANAGEMENT Course Code: 23G Learning Hours: 24 Objective: Familiarizing the managers with basic computer concepts and emerging so as to enable them to use computer resources efficiently, for making effective decision. For providing the necessary skills to understand and use various commonly used Software in various functional areas in an organization. (4 Hours) Unit I: Introduction to Word creating a new document with templates and wizards using key board short cuts Symbols and pictures Text management working within tables (5 Hours) Unit II: Introduction to Power Point creating new presentations Presentation using graphics Animating slide transition and management Adding sounds using action buttons. (4 Hours) Unit III: Spreadsheets and their uses in business, Excel basics, rearranging worksheets, excel formatting techniques, calculation using formulas work sheet formatting, chart features and working with graphics in excel. (6 Hours) Unit IV ; Accounting package Tally : Introduction to tally create a company creating groups & ledger accounts Account voucher creation Inventory vouchers creation Accounting reports display Statement of accounts Inventory reports display movement analysis Statement of Inventory. (5 Hours) Unit V: Analyzing data based on statistical tools-correlation, regression, t test, f test, ANOVA, z test and chi-square test by using statistical package Reference: 1. OFFICE 2000 complete BPB 2. Windows 98 complete BPB 3. Using Microsoft Office ED Bott PHI

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PRODUCTION MANAGEMENT Course Code: 23A Learning Hours: 48 Credits :4 Objectives: This course provides an introduction to the concepts and analytical methods that are useful in understanding the management of firms operations. (Marks break-up in the exam: 70% - Theory and 30% - Problems) (8 Hours) Unit I: Operations Management : Meaning, Importance, Historical contributions, Systems view of OM, Functions of OM, Basic functions Promoting productivity - Efficiency and Effectiveness Types of production systems - Plant location: Factors influencing plant location - Plant layout: Objectives, factors, Types of layout. (11 Hours) Unit II: Production Planning and Control: Meaning, Functions Aggregate planning Network Model: Networking, CPM, PERT, Time Estimates Master production schedule (MPS) Material requirement planning (MRP) BOM Capacity requirement planning (CRP): Techniques Problems in MRP and CRP MRP II. (10 Hours) Unit III: Production control: Inventory control, Types of Inventory, Safety stock, Re-Order point, Service level (Problems) Inventory control systems: Perpetual, Periodic JIT KANBAN Bottlenecks in implementing JIT in Indian Industry. (9 Hours) Unit IV: Inspection and quality control: Purposes Control charts for measuring variables Control charts for measuring attributes (Problems) Acceptance sampling Problems Six Sigma Concept: Approaches, Types of Six Sigma. (10 Hours) Unit V: Ergonomics: Meaning, Importance Work study: Time study (Problems), Motion study, Charts, Standard time, Time study analysis Work Sampling (Problems). Text books 1. Pannerselvam R, 2009, Production and Operations Management, PHI: New Delhi, 2nd Ed. 2. Aswathappa, K and K.Shridhara Bhat, 2004, Production and Operations, Management 1st Ed., Himalaya: New Delhi. References 1. Krajewski Lee J and Ritz man Larr P, 2000, Operations ManagementStrategy and Analysis, Addison Wesley Longman; New Delhi. 2. Saxena B, 1996, Operations Management, McGraw Hill; New Delhi, 2nd Ed. 3. Chase (2002) - Production and Operations Management, Tata McGraw Hill: New Delhi, 9th Ed., 2012 Batch Onwards Page 24

FINANCIAL MANAGEMENT Course Code: 23B Learning Hours: 48 Credits :4 Objectives: The course is aimed at building an understanding of concepts, vital tools and techniques applicable for financial decision making by a business firm. (Marks break-up in the exam: 40% - Theory and 60% - Problems) (8 Hours) Unit I: Introduction to Finance: Approaches - Financial Management Objectives, functions and decisions Sources of Finance Long term Sources: Shares, Debentures or Bonds, Retained Earnings Short-term loans and Credits Innovative sources of Finance - Time value of money concepts. (10 Hours) Unit II: Cost of Capital: Computation for each source of finance and weighted average cost of capital Leverages- Operating Leverage Financial Leverage (Problems). (12 Hours) Unit III: Capital Budgeting : Nature of capital budgeting , methods of appraisal - Evaluation Techniques: Payback, Accounting rate of return, Net Present Value, Internal Rate of Return and Profitability Index (Problems) - Risk analysis in Capital Budgeting. (8 Hours) Unit IV: Capital Structure Theory: Net Income Approach, Net Operating Income Approach, MM Approach Dividend: Forms of Dividend, Dividend Policy, Types of Divided Policy, Determinants of Dividend Policy, Dividend Theories, Stability of Dividend. (10 Hours) Unit V: Working Capital Management: Definition, Objectives and Need, Factors affecting Working Capital requirement, Forecasting Working Capital requirements (Problems) - Cash Management - Receivables Management and Inventory Management Text Books 1. Shashi K Sharma and Gupta, 2007, Financial Management, Kalyani: New Delhi. 2. Pandey I.M, 1999, Financial Management, Vikas Publishing House Pvt. Ltd: New Delhi. 3. Khan M.Y and P.K.Jain, 2004, financial management, Text, Problems and cases, Tata McGraw Hill: New Delhi. References 1. Aswat Damodaran, 2000, Corporate Finance Theory and Practice, John Wiley & Sons.

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2. Hrishikes Bhattacharya, 2001, Working Capital Management, Strategies and Techniques, Prentice Hall: New Delhi. 3. James C.Vanhorne Financial Management and Policy Pearson Education Asia 4. Prasanna Chandra, 1994, Financial ManagementTheory & Practice, Tata McGraw Hill: New Delhi. 5. B J Camsey, Engene F.Brigham, Introduction to Financial Management, The Gryden Press.

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HUMAN RESOURCE MANAGEMENT Course Code: 23C Learning Hours: 48 Credits :4 Objective: To facilitate learning of various concepts and skills required for utilization and development of human resources for organizational functions and their interaction in the execution of managerial functions. (10 Hours) Unit I: Concept of HRM: HR philosophy Evolution and development of HRM, changing environment of HR Strategic Planning & HRM, Trends in HRM functions of HRM Organization of HR department: Line, Staff Relationship Role of HR managers. (10 Hours) Unit II: Procurement: Job analysis: Methods, process Human Resource Planning Recruitment: sources, process Selection: Process, tests, interviews Placement: Drafting of Appointment Letters - Induction. (10 Hours) Unit III: Training & Development: Training Process, Needs Analysis, Techniques, Evaluating the Training Effort - Management Development Performance appraisal: Methods, performance interviews - potential appraisal - Managing careers: Career planning and development Promotions and transfers. (8 Hours) Unit IV: Compensation: Factors determining pay rates Current trends in compensation Job evaluation - Wage system in India: Minimum Wage, Fair Wage, Living Wage - Productivity Linked wages and Incentives State Regulation of payment of wages. (10 Hours) Unit V: Maintenance & control: Benefits: Insurance, Retirement, Employee Services Employee turnover and retention, Burnout Employee grievances management- Suggestion Schemes - Administration of discipline HRIS HR audit and HR accounting Text Books 1. Gary Dessler,2008 , Human Resource Management, Prentice Hall of India: New Delhi 2. Rao VSP, 2000, Human Resource Management, Text and cases, Excel: New Delhi References 1. Tripathi, 1999, Personnel Management and Industrial Relations, Himalaya: New Delhi 2. Pattanayak.B, 2001, Human Resource Management, Prentice-Hall: New Delhi 3. Aswathappa, 1999, Human Resource and Personnel Management, Tata McGraw Hill: New Delhi 2012 Batch Onwards Page 27

MARKETING MANAGEMENT Course Code: 23D Learning Hours: 48 Credits :4 Objective: This course provides an overview of marketing processes and marketing principles, and provides students with the opportunity to apply the key concepts to practical business situations (7 Hours) Unit I: Marketing definition- scope- core marketing concepts and tasks Marketing Organization- Defining and delivering customer value, satisfaction and Retention - Scanning marketing environment (11 Hours) Unit II: Marketing Research System, Buyer Behavior: steps -Dealing with competition: Identifying and analyzing competitors, Designing competitive strategies for leaders, challengers, followers and nichers (13 Hours) Unit III: Market Segmentation and Targeting- Positioning and differentiation strategies- New product development -Steps in New Product Development- The consumer Adoption Process. Product Mix and Product line decisions- Product life cycle: Steps and strategies - Packaging. Price setting - objectives, factors and methods (10 Hours) Unit IV: Promotion: Advertising- Sales Promotion- Personal selling-Public relations-Direct Marketing- Relationship Marketing. Distribution: Marketing Channels Channel Design decisions- Channel- Management DecisionsChannel Dynamics (7 Hours) Unit V : New trends in marketing: Rural marketing- Online marketingCRM- SCM- Ecological Marketing Text Books: 1. Kotler Philip, 2009, Marketing Management , PHI; New Delhi, 10 th edition 2. Rajan Saxena, 2002, Marketing Management, Tata McGraw Hill: New Delhi, 3rd edition References: 1. Kotler Philip & Keller Kevin, 2006, Marketing Management, PHI: New Delhi 13th edition, 2006 2. Stanton, Etzel Walker, 2006, Fundamentals of Marketing, McGraw Hill: New York 3. V.S. Ramaswamy and S. Namakumari,2009, Marketing Management, Macmillan: New Delhi, 4th edition 4. Evans R Joel and Berman Barry , 2007, Marketing in the 21 st Century Biztantra: New Delhi, 8th edition

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OPERATIONS RESEARCH Course Code: 23E Learning Hours: 48 Credits :4 Objective: To enable the students to learn the techniques of operation Research and resources Management and their application in business management (Marks break-up in the exam: 20% - Theory and 80% - Problems) (10 Hours) Unit I: Introduction to operations research: Nature and significance of OR, definitions, models of operations research, advantages of OR, scope of operations research- Formulation of linear programming : Graphical solution of LPP, simplex method of LPP, simple problems. (10Hours) Unit II: Transportation mode: Definition, Mathematical Models , operations research and optimization models ,balanced and unbalanced Transportation model , Initial basic feasible solutions by NWC,LCM and VOGELS approximation methods , optimum solution (only for nondegeneracy)-The assignment model: Solution of the assignment model, the Hungarian model for solution. (10 Hours) Unit III: Replacement models: Replacement of items whose maintenance and repair costs increase with time, ignoring changes in the value of money, including changes in value of money, replacement of items that fail suddenly. (9 Hours) Unit IV: PERT and CPM: Project planning, scheduling and controlling, basic tools, role of network techniques, activity on node diagram- Critical path method-(PERT) programme evaluation and review techniques, simple problems. (9 Hours) Unit V: Waiting Line & Simulation Models: Waiting Line Models, structure of model, M/M/1 for infinite population- Simulation: Types of simulation, advantage and limitation of simulation, Monte Carlo simulation, simple problems for business decisions. Text Book: 1. Kanti Swarup, Gupta and ManMohan,(2009), Operations Research, Sultan Chand & sons: New Delhi References: 1. Prem Kumar Gupta & D.S Hira, (2008), Operations Research, S.Chand & company: New Delhi 2. Srivastava U.K., G.V. Shenoy, S. C. Sharma,(2007), Quantitative Techniques for Managerial Decision, Prentice Hal: New Delhi, Second Edition, 2012 Batch Onwards Page 29

3. Sharma J.K, (2006), Quantitative Decisions, Macmillan: New Delhi.

Techniques

for

Managerial

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MANAGEMENT AND COST ACCOUNTING Course Code: 23F Learning Hours: 48 Credits :4 Objectives: This Course aims to develop the conceptual understanding of management and cost accounting function, to provide understanding and basic analytical skill and applications of Management and Cost accounting in managerial decision making. (Marks break-up in the exam: 50% - Theory and 50% - Problems) (8 Hours) Unit I: Basics of Management Accounting: Meaning, Characteristics, Scope, Objectives, Advantages and Limitations, Distinction between Financial Accounting and Management Accounting, Role of Management Accountancy department, Duties and Functions of Management Accountant. (12 Hours) Unit II: Basics of Cost Accounting: Cost concepts and classification of costs- Cost Centre- Cost Unit, Cost Sheet format, conceptual overview of direct costs, introduction to cost accounting standards, distinction between Cost and Management Accounting, costing records and ledgers, Cost Sheet preparation, reconciliation between financial and cost accounting (concept). (8 Hours) Unit III: Material accounting and control: Objectives, Essentials, Techniques: Stock Levels, EOQ, Inventory Turn Over Ratio (Problems) Materials Issue Procedure: Bin card, Stores Ledger, Methods of Pricing Material Issue: FIFO, LIFO, Simple and Average Pricing Methods (Problems). (10 Hours) Unit IV: Labour accounting and control: Labour accounting, incentive schemes, control systems and procedures - Direct and Indirect Expenses: direct expenses, indirect expenses: allocation, apportionment, absorption Cost accounting methods and system: Introduction to Job costing, contract costing, process costing, service sector costing, operating costing, multiple costing, activity based costing (Concepts). (10 Hours) Unit V: Decision support tools: Budget, Budgeting, and Budgetary Control, Types of Budgets: Preparation of Sales, Materials, Cash, and Flexible Budgets (Problems) -Zero Base Budgeting Standard Costing and Variance analysis - Marginal Costing: Definition, Breakeven point Analysis, Contribution, P/V Ratio, Margin of safety (Problems). Text Books 1. Reddy and Hari Prasad Reddy,2011, Financial and Management Accounting, Margham Publications: Chennai 2. Pillai RSN and Bagavathi, Cost Accounting, S.Chand & Sons: New Delhi. 2012 Batch Onwards Page 31

3. Jelsy Joseph Kuppapally, 2008, Accounting for Managers, Prentice Hall of India Pvt Ltd: New Delhi. References 1. Arora MN, 2008, Cost and Management Accounting, Vikas Publishing House Pvt Ltd: New Delhi. 2. Maheswari.S.N, 2009, Accounting for Management, Sulthan Chand &Sons, New Delhi. 3. Shashi K Gupta, Sharma RK, Management Accounting, Kalyani Publishers, New Delhi.

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MANAGEMENT INFORMATION SYSTEM Course Code: 33A Learning Hours: 48 Credits :4 Objective: To equip the students with the knowledge of managing information systems in organizations. (11 Hours) Unit I: Foundations Concepts: Information system in businessfundamental roles of IS in business- Types of Information SystemsManagerial Challenges of IT- Components of Information Systems -IS Resources-s IS Activities. (11 Hours) Unit II: Functional Business Systems: Marketing Systems, Manufacturing Systems, Human Resource Systems, Accounting Systems Transaction Processing Systems. Internet worked enterprise in MIS: Internet, Intranet, Extranet-Types of Telecommunication Networks. (8 Hours) Unit III: DSS and AI: DSS components-using decision support system-EISOverview of AI, Neural Networks, Fuzzy logic Systems, Genetic Algorithms Expert Systems- Virtual Reality-Intelligent Agents. (8 Hours) Unit IV: Development process: Developing Business - systems approach, system development life cycle. Implementing Business systems: Implementing New Systems- Evaluating Hardware, Software & Services. (10 Hours) Unit V: Management Challenges Security, Ethical & Societal Challenges of IT- Security Management of Information Technology- Ethics for IS Professionals. Text Books: 1. James A OBrien and George M. Information Systems, Tata McGraw Edition. 2. Kenneth. C. Laudon & Jane. P. Information System-Managing the Hall: New Delhi Marakas, 2008, Management Hill Companies: New Delhi, 7 th Laudon, 2009, Management Digital Firm, Pearson Prentice

References: 1. Effy Oz, 2006, Management Information System, Cengage Learning: New Delhi. 2. Murthy. C.S.V 1999, Management Information System, Text and Applications, Himalaya: Mumbai.

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BUSINESS ENVIRONMENT AND ETHICS Course Code: 33B Learning Hours: 48 Credits :4 Objective: To facilitate the students to understand the various constituents of business environment and their impact in the globalized scenario. (11 Hours) Unit I: Business Environment: The concept and significance constituents of business environment- Scanning of Business environment: Economic Environment - Political & legal environment of business Natural & Technological environment of business - Demographic Environment of business (10 Hours) Unit II: Globalisation meaning - features Stages of Globalisation Methods of Globalisation MNCs MNCs and International Trade MNCs in India FDI.: Horizontal & Vertical FDI Foreign Exchange Market Euro Dollar. (9 Hours) UNIT III: Economic Integration & Regional grouping of countries Trade block Tariff and non-tariff barriers - WTO & its impact - critical evaluation of new economic policy and its impact on Indian economy since 1991. (9 Hours) Unit IV: Indian legal environment Companies (Amendment) Act 2000 Competition Act 2002 SEBI Information Technology Act 2001 Intellectual Property Rights Act - Foreign Exchange Management Act. (9 Hours) Unit V: Introduction to Business Ethics: Definition-Objectives-Need, Nature, Characteristics and Importance of Business Ethics- Factors influencing Business ethics- Types of business ethics- Morality and EthicsSocial Responsibility of Business Text Book: 1. Francis Cherunilam, Business Environment, Himalaya Publishing, Mumbai References: 1. Subba Rao, 2001, International Business, Himalaya Publishing: Mumbai 2. Aswathappa, Business Environment Himalaya Publishing, Mumbai. 3. Philip R. Cateora, International Marketing, Irwin Mc Graw Hill, 9 th edition

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STRATEGIC MANAGEMENT Course Code: 43A Learning Hours: 48 Credits :4 Objective: Students are expected to integrate their knowledge gained in various functional areas to make effective planning and to cope up with ever changing competitive business environment. (8 Hours) Unit I: Introduction: Corporate strategic planning Mission Vision of the firm Strategic planning process: Stages, Hierarchical levels of planning, Merits and limitations of strategic planning, Strategic planning in the Global context. (10 Hours) Unit II: Analysis : General environmental scanning ETOP Competitive environmental analysis Industry Analysis Michael porters model Assessing Internal environment through functional approach Value chain approach SWOT analysis Core competency analysis Stakeholders mapping Scenario planning. (11 Hours) Unit III: Strategic Formation: Generic strategies Grand strategies: Stability, Growth, retrenchment, Combination strategies Functional strategies: Operations, Finance, Marketing and Human resources Strategies of leading Indian companies. (9 Hours) Unit IV: Tools of Strategic Planning: Experience curve effect BCG approach IABS matrix AD Littles life cycle approach Financial evaluation of a strategy Strategic Funding. (10Hours) Unit V: Strategic Implementation & Control: Various approaches for strategy implementation 7S model Strategic control process Quantitative and qualitative tools strategic audit Balanced score card Michael porters approach for Globalisation Future of Strategic Management. Text Book 1. Rao V.S.P and V. Hari Krishna, 2003, Strategic Management Text & Cases, Excel: New Delhi References: 1. Pearce & Robinson, 2007, Strategic Management, All Indian Travellors: New Delhi

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2. C.Hax and NS, Strategic Management: An integrative Perspective, PHI: New Delhi 3. Lauch L.,Rajive Gupta & William F. Glueck, 2003, Business Policy and Strategic Management, Frank : New York 4. Ired R.David, 2003, Strategic Management Concepts & Cases, Pearson: New Delhi ENTREPRENEURSHIP DEVELOPMENT Course Code: 43B Learning Hours: 48 Credits :4 Objectives: On successful completion of this course, the student should have interest in entrepreneurship as a career with due knowledge about the roles of supporting institutions. (8 Hours) Unit I: Entrepreneur: Meaning, Importance, Qualities, Nature, Functions, Types and Traits Entrepreneurship: Definition Promotion of Entrepreneurship: Role of Socio-Cultural, Economic and Political Environment Intrapreneur: Similarities and differences between entrepreneur and intrapreneur (10 Hours) Unit II: Entrepreneurial Motivation Theories - Entrepreneurial Competencies: Developing Competencies, Role of Entrepreneur Development Programmes: Assistance Programme for Small Scale Units, Institutional Framework Role of SSI Sector in the Economy - SSI Units: Failure, Causes and Preventive Measures, Turnaround Strategies (10 Hours) Unit III: Identification of Business Opportunity Preparation of Feasibility Report: Financial and Technical Evaluation Project Formulation: Common Errors in Project Formulation Specimen Project Report Ownership Structures: Proprietorship, Partnership, Company, Cooperative, Franchise (10 Hours) Unit IV: Project finance: Sources of finance - Institutional finance: Role of IFC, IDBI, ICICI, LIC, SFC, SIPCOT - Commercial Bank: Appraisal of bank for loans - Institutional aids for entrepreneurship development: Role of DICS, SIDCO, NSICS, IIBI, NIDC, SIDBI, SISI, SIPCOT - Approaching Institutions for assistance (10 Hours) Unit V: Women Entrepreneurship: Need, Growth of women Entrepreneurship, Problems faced by Women Entrepreneurs, Development of women Entrepreneurship - Entrepreneurship in Informal Sector Rural Entrepreneurship Text Books: 2012 Batch Onwards Page 37

1. S.S.Khanka, 2001, Entrepreneurial Development. S.Chand and Co: New Delhi. 2. C.B.Gupta and N.P.Srinivasan, 2000, Entrepreneurship Development. S. Chand & Sons: New Delhi. 3. P. Saravanavel, 1997, Entrepreneurial Development. Ess Pee kay: Chennai. 4. Vasant Desai , 1997, Small Business in Entrepreneurship. Himalaya: New Delhi. References: 1. Clifford M.Baumback & Joseph R.Mancuso, 1998, Entrepreneurship and Venture Management. Prentice Hall: New Delhi 2. C.V.Bakshi, 2001, Entrepreneurship Development, Excel: New Delhi 3. P.C.Jain, 1999, Handbook for New Entrepreneurs. Oxford University Press: New Delhi CORPORATE FINANCE Course Code: 33C Learning Hours: 48 Credits :4 Objectives: To create awareness among students of the need to understand corporate finance and to familiarize students with the role of finance in making business decisions. (Marks break-up in the exam: 75% - Theory and 25% - Problems) (10 Hours) Unit I: Corporate Finance: Principles of Finance, Basic Functions, Goals of Corporate Financial Manager Financial Planning: Long term and Short term - forecasting financial requirements estimating external fund requirements - Break even analysis and profit volume analysis (Problems) - marginal analysis - Profit planning under inflationary conditions. (Theory only) (12 Hours) Unit II: Evaluation of risky investments: Meaning and measurement of risks, Nature and sources of risk - Sensitivity analysis of NPV - Selection of a project - Risk adjusted discount rate method - Certainty equivalent method - Risk analysis in Portfolio context - Risk analysis in practice -Capital asset pricing model: Meaning - Systematic and unsystematic risk security market live - Calculation of Beta - CAPM and Cost of capital Assumption of Portfolio theory and CAPM. (Problems) (8 Hours) Unit III: Designing the financing mix: Probability aspect- EBIT/EPS analysis (Problems)- Coverage ratios - Liquidity aspects - Factors affecting capital structure - Quantitative assessment of debt capacity- Timing of issue - Capital structure of new company.(Theory only) (9 Hours) Unit IV: Dividend Policies: Different models, Formulating dividend policy , Corporate dividend behaviour - Legal and Conceptual aspects of dividends, Stability of dividends - Capital market considerations - Effects 2012 Batch Onwards Page 38

of inflation - Leasing: Meaning - Lease or buy decisions - Operating and financial leases factors affecting leasing - Leveraged leases evaluating leasing proposals (Theory only) (9 Hours) Unit V: Mergers: Meaning, Types, Reasons for merger, Legal and Procedural aspects, Tax implications, benefits and costs of mergers, economic implications - Take over strategies -Business failure and reorganization: Meaning, causes, Symptoms - Voluntary remedies Reorganisation - Liquidation.(Theory only) Text Books 1. Richard A Brealey and Stewart C Myers, Principles of Corporate Finance, Tata Mc-Graw Hill: New Delhi. 2. Megginson, Smart and Gitman, Principles of Corporate Finance, South-Western Cengage Learning: New Delhi. 3. Fred. J, Weshan and Eugene F Brigham, Essentials of Managerial Finance, Prentice Hall: New Delhi. References: 1. Prasanna Chandra, 1994, Financial ManagementTheory & Practice, Tata McGraw Hill, New Delhi. 2. Pandey I.M, 1999, Financial Management, Vikas Publishing House Pvt. Ltd: New Delhi. PROJECT APPRAISAL MANAGEMENT Course Code: 33D Learning Hours: 48 Credits :4 Objective: To familiarize the students the concepts of project management, forecasting costs & analysis of benefits, and project systems implementation. (10 Hours) Unit I: Projects Capital Expenditure: Importance and difficulties Phases of capital budgeting Facets of project analysis Project development cycle Types of Projects: Industrial, Service and Development. (10 Hours) Unit II: Market and Technical Appraisal: Market and Demand analysis for project, Market planning- Technical Feasibility: Machineries and Equipments, Project charts and layouts-Key project inter linkages (10 Hours) Unit III: Financial Viability: Cost of project - Means of Project financing Appraisal criteria Assessment of Various Methods Sensitivity analysis Project evaluation under uncertainties Legal Aspects of project management. (9 Hours) Unit IV: Socio economic Aspects: Rationale for Social Cost Benefit Analysis, Measurement of social costs and benefits, UNIDO approach, Little Mirrlees approach. (9 Hours) 2012 Batch Onwards Page 39

Unit V: Organizing systems for Projects - Project planning - Human aspects of Project management Issues in project implementation: Time over run, Cost overrun and etc. Loan Syndication - Project Audit. Text books: 1. Prasanna Chandra, 2002, Projects: Planning, Analysis. Selection. Implementation and Review, Tata McGraw- Hill: New Delhi 2. Gopalakrishnan & Ramamoorthy ,1993, Project Management, Macmillan: New Delhi Reference: 1. UNIDO (1972) - Guidelines for Project Evaluation, USA: Oxford, IBH.

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EXPORT FINANCE AND FOREIGN EXCHANGE MANAGEMENT Course Code: 43C Learning Hours: 48 Credits :4

Objectives: To equip the students with the updated information on


various methods and procedures of financing, costing and pricing and Understand differences in business across the globe. (10 Hours) Unit I: Export Finance: Nature, Classification of export finance - Export credit Guarantee Corporation of India policies and guarantees- Export pricing decision: revenue costs, fixed, variable, semi-variable, direct and indirect costs, relevance of classification of costs for export. (10 Hours) Unit II: Terms of payment Advance payments documents against payment, document against acceptance Incoterms: Exworks/FOB/CFR/CIF/CIFC Cost sheet for exports (10 Hours) Unit III: Pre shipment finance: packaging credit, advance against incentives receivables from government covered by ECGC guarantee, advance against cheques / drafts as advance payment. (10 Hours) Unit IV: Post shipment finance: Collection of documents under D/P & D/A, need for post shipment finance , Negotiation of export documents under letters of credit, Purchase/Discount of export documents under confirmed orders / export contract (8 Hours) Unit V: Foreign Trade And Foreign Exchange : Management Of Foreign Exchange , Foreign Exchange Management Act, Administrative Set Up Organisation Of An Authorised Dealer- Foreign Currency Accounts Text books 1. Khurana P.K, 2001, Export Management, Galgotia: New Delhi. 2. Rathor.B.S,2005, Export Marketing, Himalaya : New Delhi.

References
1. Saravanavel.P, 1987, International Marketing, Himalaya : New Delhi 2. Maurice D Levi.,2005, International Finance, Rutledge: New York 3. Jeevanandam C, 2008, Foreign Exchange & Risk Management, Sulthan Chand & Sons: New Delhi. 11th ed., 4. Chandrasekaran. P, 2002, Introduction to Foregin Trade,Foregin Exchange and Risk Management, Macmillan: Mumbai.

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WORKING CAPITAL MANAGEMENT Course Code: 43D Learning Hours: 48 Credits :4


Objectives: To familiarize students with conceptual knowledge of working capital assessment and management, inputs for managing and controlling various components of working capital, procedures for working capital loan procurement. (Marks break-up in the exam: 50 % Theory and 50 % Problems) (12 Hours) Unit-I: Introduction to Working Capital: Concept of Working Capital, Need for Working Capital, Components of Working Capital Assessment of Working Capital requirements Working Capital Management: Overall management of working capital, process of working capital management. (9 Hours) Unit II: Financing of Working Capital: Short term financing options, Assessing bank financing for working capital, cash credits and bills discounting, market instruments for working capital Working Capital Management Control: (9 Hours) Unit- III: Management of Receivables and payables: Understanding receivables and payables, receivables and payables processes, estimating, managing, controlling, financing, monitoring. (9 Hours) Unit IV: Management of Inventory: Components of inventory, inventory process, material, work-in-progress, finished goods, fixing and managing inventory levels, estimating, managing, controlling, financing, monitoring. (9 Hours) Unit V: Management of Liquidity: Understanding Cash Management, process of cash flow management, estimating, managing, controlling, financing deficits, monitoring. Text Book 1. Bhalla V K (2008), Working Capital Management, Text and Cases, Anmol Publications: New Delhi, Ninth Edition. Reference Books: 1. Shashi K Gupta and Sharma R K (2008), Financial Management, Theory and Practice, Kalyani Publishers: New Delhi, Fifth Edition. 2. Pandey I M (2010), Financial Management, Vikas Publishing House Pvt Ltd: New Delhi, Tenth Edition 3. Prasana Chandra (2007), Financial Management, Theory and Practice, Tata McGraw Hill: New Delhi, Fifth Edition.

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FINANCIAL ENGINEERING Course Code: 33F1 Learning Hours: 48 Credits :4 Objective: To give understanding and perspective on financial engineering functions, to create awareness among students of the need to understand financial engineering and to familiarize students with the roles of financial engineering. (8 Hours) Unit I: Financial Engineering: Introduction, Concepts and Definitions, Cash Flow Engineering and Forward Contracts, Synthetic Currency Forwards Futures Conventions for Forwards (10 Hours) Unit II: Engineering Simple Interest Rate Derivatives, Libor and Other Benchmarks, Forward Loans, Forward Rate Agreements - Futures: Eurocurrency Contracts Real-World Complications - Forward Rates and Term Structure. (8 Hours) Unit III: Swap Engineering - The Swap Logic Applications , Instrument Swaps Types of Swaps - Engineering Interest Rate Swaps, Uses of Swaps , Mechanics of Swapping New Issues - Currency Swaps versus FX Swaps. (12 Hours) Unit IV: Repo Market Strategies in Financial Engineering Types of Repo Equity Repos, Repo Market Strategies Mechanics of Options :Introduction, Definition and Notation Options as Volatility Instruments , Tools for Options - Option Strategies - Pricing Tools in Financial Engineering - Some Applications of the Fundamental Theorem The Monte Carlo Approach Calibration Quantos. (10 Hours) Unit V: Fixed-Income Engineering , Volatility Swaps, and Volatility Trading , Credit Markets, CDS Engineering - Credit Default Swaps Real- Structured Credit Products - Total Return Swaps -Essentials of Structured Product Engineering , Engineering of Equity Instruments: Pricing and Replication. Text Books 1. Salih N.Neftci - Principles of Financial Engineering, Academic Press: Elsevier 2nd edition. 2. Brealey, R. A., Razavi, B., Myers, S. 2002, Principles of Corporate Finance, McGraw Hill: New York, 7th edition. References: 1. Fabozzi, F. J. (ed.) 1998, Handbook of Structured Financial Products. John Wiley & Sons: New Jersey. 2. Hull, J. C. 2002, Options, Futures and Other Derivatives, Prentice Hall: New Jersey, 5th edition. 2012 Batch Onwards Page 43

MERGERS, ACQUISITIONS AND RESTRUCTURING Course Code: 33F2 Learning Hours: 48 Credits :4 Objectives: To create awareness on Merger and Acquisition, to introduce students with an overview of the restructuring and to familiarize students with various corporate restructuring techniques. (10 Hours) Unit I: Mergers and acquisitions : types of amalgamations, methods of take over, motives and strategies influencing M&A, Motives of cross boarder M&A, Categories of M&A, methods of payment in M&A, steps in merger transactions, tax benefits of merger transactions, reverse mergers, steps in reverse mergers. (10 Hours) Unit II: Valuation of securities: approaches to corporate valuation, valuation of equities including cash flow, dividends and earnings approach- valuation of debt valuation of convertibles and derivatives Black- Sholes model valuation for mergers and acquisitions. (12 Hours) Unit III: Corporate restructuring: Broad areas of restructuring, rationale for diversification, techniques for corporate restructuring Expansion techniques joint ventures, business alliances, foreign franchises, intellectual property rights Disinvestment techniques, sell off, demerger (spin off) management buyout liquidation. Leveraging buyout- Other techniques going private, share repurchase, buy-in reverse merger. (8 Hours) Unit IV: Financial reorganization: leverage buy-out- concept of LBOs, stages of LBO operation, sources of value generation through LBO International sources of finance GDR, ADR, ADS. (8 Hours) Unit V: Takeovers, types, hostile takeover approaches, Takeover defenses Financial defensive measures, Coercive offers and defence, anti-takeover amendments, poison pill defense. Text Books 1. Prasanna Chandra, 1994, Financial ManagementTheory & Practice, Tata McGraw Hill: New Delhi. 2. Pandey I.M, 1999, Financial Management, Vikas: New Delhi. References 1. Shashi K Sharma and Gupta, 2007, Financial Management, Kalyani: New Delhi. 2. Khan M.Y and P.K.Jain, 2004, financial management, Text, Problems and cases, Tata McGraw Hill: New Delhi.

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INTERNATIONAL FINANCIAL MANAGEMENT Course Code: 43F1 Learning Hours: 48 Credits :4 Objectives: To provide a clear understanding of IFM and to develop planning skill and monitoring skill in International financial management functions effectively, so the students are able to apply the appropriate management strategy to face the company challenges. (10 Hours) Unit I: IFM: Nature and Scope, IFM and Domestic Financial Management Balance of Payments, Significance, preparation of BOP statement, Link between BOP and the economy. (10 Hours) Unit II: International Monetary System: Gold standard, IMF and World Bank Exchange Rate mechanism, factors influencing exchange rate , Purchasing power parity and Interest Rate parity theorems. (10 Hours) Unit III: Foreign Exchange Market: Transactions Spot, Forward, Futures, Options and Swaps Arbitrage and speculation in Foreign exchange market Exchange Arithmetic, Spread, Premium and Discount. (9 Hours) Unit IV: Foreign Exchange Exposure: managing transaction, translation and operating Exposure Techniques for covering the foreign exchange risk Internal and External techniques of risk. (9 Hours) Unit V: International financial market instruments: International Equities, ADR and GDR, Foreign Bond and euro bond -Short-term and medium term instruments. Text books: 1. Sharan. V, International Financial Management, 4 th edition, PHI: New Delhi 2. Alan .C. Shapiro, International Financial Management, PHI: New Delhi References: 1. Levi, International Finance, McGraw Hill: New York 2. Adrian Buckley, Multinational Finance, PHI: New Delhi

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PRINCIPLES OF TAXATION Course Code: 43F2 Learning Hours: 48 Credits :4 Objectives: To provide a clear understanding of Taxation to develop knowledge in the theoretical concepts and provisions on Direct and Indirect Taxes. (8 Hours) Unit I: Tax: Meaning, Characteristics, Objectives, and Canons of Taxation Effects of Taxation, Direct and Indirect Taxes, Merits and Demerits. (10 Hours) Unit II: Direct Tax: Income Tax Act, Principles of Income, Computation of Total Income (Problems), Assess, Assessment year, previous year, Residential Status. (12 Hours) Unit III: Theoretical Concepts related to Salaries Income from House Property Capital Gains Deductions. (10 Hours) Unit IV: Indirect Tax: Central Excise Act 1944 Basic Concepts and Definitions Customs Act 1962. (8 Hours) Unit V: Service Tax and Value Added Tax (VAT): Service tax concept, computing methods - Sales tax concept VAT- Concept, computing methods - Filing procedures of service tax and VAT. Text Books 1. Richard A. Musgrave, The Theory of Public Finance, McGraw Hill Book Company, INC, New York. 2. Vinod Singhania, Income Tax Law and Practice, Taxmans: New Delhi. 3. Gaur and Narang, Income Tax Law and Practice, Kalyani Publications: New Delhi. 4. Datey V.S. indirect Taxes, Law and Practice, Taxmann Publications: New Delhi 5. Balachandran V., Indirect Taxes, Sultan Chand & Sons: New Delhi. References 1. Gaurishankar. V , 2007, Principles of Taxation, Eastern Book Company: New Delhi 2. Sally M. Jones, Shelley C. Rhoades-catanach,2007, Principles Of Taxation For Business and Investment Planning, McGraw-Hill: New Delhi 3. Radha and Dr.Parameswaran, Business Taxation, Prasanna Publications: Chennai. 4. Parameswaran, Principles of Taxation, Prasanna Publications: Chennai. 2012 Batch Onwards Page 47

5. P.Radha Krishnan, Indirect Taxation, Kalyani Publishers: New Delhi.

CONSUMER BEHAVIOUR Course Code: 33E Learning Hours: 48 Credits :4 Objectives: To develop an understanding of peoples' consumptionrelated behaviors and to develop and evaluate marketing strategies intended to influence those behaviors. (7 Hours) Unit I: Consumer Behavior: Definition, Concepts, History, Nature & ScopeConsumer Research process - Consumer Motivation: the dynamics of motivation, measurement of Motives, Motivational research (8 Hours) Unit II: Consumer Learning: Definition, Elements of Consumer learning, Types of Learned Behavior, Process of Learning, Role of Memory in Learning - Consumer Perception: Elements, Dynamics, Consumer Imagery, Perceived risk, Ethics and Consumer perception. (10 Hours) Unit III : Consumer Attitude: Concept, Structural models of Attitude, Attitude Formation, Strategies of Attitude change, Cognitive Dissonance Theory, Attribution Theory. (12 Hours) Unit IV: Influence of Social Class- Reference groups & Family influences Influence of culture on Consumer Behavior Subcultures Cross cultural perspective: Multinational strategies. (11 Hours) Unit V: Consumer Influence: Opinion Leadership, Process, Motivation, Measurement - Diffusion of Innovations: Diffusion Process, Adoption Process, A profile of the Consumer Innovator. Text Book: 1. Leon G.Schiffman and Kaunk Lazar Leslie, 2009, Consumer Behaviour, PHI: New Delhi 9th edition

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References: 1. Reynolds & Wells, Consumer Behaviour ,Mc Graw Hill: New Delhi 2. Mehta, S.C, Indian Consumers , Mc Graw Hill: New Delhi 3. Roger D Blackwell, Paul W Miniard and James F Engel, 2003, Consumer Behaviour Vikas: New Delhi,9th edition 4. David L. Loudon & Albert and J Della Bitta, 2002, Consumer Behaviour, Tata Mc Graw Hill: New Delhi, 4th edition

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RETAIL MANAGEMENT Course Code: 33F Learning Hours: 48 Credits :4 Objectives: The course aims to identify the functions associated with retailing and analyze the key trends that have an impact on the retail sector. (10 Hours) Unit I: Introduction to Retailing: Definition, Functions and characteristics of retailing- Retail organization- Retail in India- Trends in retail: Challenges facing global retailers- Retail Formats (10 Hours) Unit II: Consumer Behavior and Retail operations: Buying Decision Process- Retail Location: Site Selection, Factors affecting the attractiveness of a site - Trading area analysis: Factors affecting the demand for a region or trade area, Estimating demand for a new location (8 Hours) Unit III: Retail merchandise management: Concept, process- Retail pricing: Factors affecting retail price, developing retail pricing strategies, Approaches for setting prices, Price adjustments, using price to stimulate retail sales (10 Hours) Unit IV: Establishing and maintaining retail image - Retail store design: Objectives, Store layout, Space planning- Visual merchandising: Merchandise presentation, Techniques- Atmospherics (10 Hours) Unit V: Retail Promotion: Selection of promotion mix- Relationship Marketing in retailing- Retail Management information systemsImportance of IT in Retail: Factors affecting the use of Technology, Application of Technology- E-Tailing Text Book 1. Michael Levy M. & Barton A. Weitz, 2006, Retailing Management. Tata McGraw-Hill: New Delhi 2. Berman B. & Evans J. R., 2002, Retail Management. Pearson Education: New Delhi References 1. David Gilbert, 2008, Retail Marketing Management. Pearson Education: New Delhi 2. Gibson G. Vedamani, 2008, Retail Management: Functional Principles and Practices. Jaico Books: Mumbai 3. Swapna Pradhan, 2007, Retailing Management: Text and Cases . Tata McGraw Hill: New Delhi, 2007

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BRAND MANAGEMENT Course Code: 43E Learning Hours: 48 Credits :4 Objective: decisions. To gain an understanding about branding and its related

(9 Hours) Unit I: Introduction to brands: Basic concepts, Importance of brands Role of the brand manager Naming a brand: Types of brand names Brand Evolution Brand hierarchy (10 Hours) Unit II: Brand Image Brand identity system: Traps, Perspectives, Structure Brand personality Brand loyalty: Measuring loyalty- Brand Equity: Measuring outcomes of brand equity, Comparative Method, Holistic Method (10 Hours) Unit III: Strategic brand positioning: Positioning guidelines- Brand repositioning - Co-branding Licensing Celebrity endorsement - Criteria for choosing brand elements: Options and Tactics for brand elements (10 Hours) Unit IV: Launching new brands Designing and implementing brand strategy Brand Extension: Advantages and Disadvantages, Evaluating brand extension opportunities - Revitalization of brands Brand failures (9 Hours) Unit V: Handling name changes Brand transfers Making brands go global: Global Branding - Brand valuation: Financial valuation of brands, methods Text books: 1. Kevin Lane Keller, 2008, Strategic Brand Management. Pearson: New Delhi 2. Kapferer J.N, 1992, Strategic Brand Management. Free press: New York 3. Aaker, David A, 1996, Building Strong Brands. Free press: New York References: 1. Lan Batey, 2002, Asian Branding- A Great Way to Fly. Prentice Hall: Singapore 2. Aaker, David A, 1991, Managing Brand Equity. Free press: New York.

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SERVICES MARKETING Course Code: 43F Learning Hours: 48 Credits :4 Objectives: To acquaint the students with various service organizations, its functioning and marketing of their services. (9 Hours) Unit I: Service economy Introduction and growth of service sector nature of services Classification -Expanded marketing mix for services Service quality Introduction to gaps model and SERVQUAL dimensions. (9 Hours) Unit II: Consumer Behaviour in services - Customer expectations of services - Customer perceptions of services. Target Marketing in Services: Targeting, Segmentation and Positioning. (11 Hours) Unit III: Service blueprinting - Physical evidence and service scape Service failure and recovery strategies - Employees role in service delivery Internal Marketing customers role in service delivery. (10 Hours) Unit IV: Delivering service through intermediaries and electronic channels Managing demand and capacity Integrated Services Marketing Communications Pricing of services. (9 Hours) Unit V: Formulating service marketing strategies for health, tourism, financial, information technology & Communications and educational services. Text Book: 1. Christopher lovelock, Jochen wirtz Jayanta Chatterjee, Services Marketing, Pearson Education: New Delhi 2004,

References: 1. Helen Woodruffe, 2003, Services Marketing, McMillan: New Delhi. 2. C Bhattacharjee, 2006,Services Management, Excel Books: New Delhi 3. Jha S.M., Services Marketing, Himalaya: Mumbai 4. Ravi Shanker, 2008, Services Marketing, Excel Books: New Delhi

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RURAL MARKETING Course Code: 33M1 Learning Hours: 48 Credits :4 Course Objectives: The course highlights the emerging need to build expertise knowledge in rural marketing and strategize rural market scenario. (9 Hours) Unit I: Rural Marketing Concept Definition Nature of rural Market Rural Vs Urban Marketing Problems in rural Marketing Rural Marketing Environment The Rural Economy (7 Hours) Unit II: Rural consumer behaviour: models- factors affecting consumer behaviour- characteristics of rural consumer- Rural consumer buying process- Role of rural womenOpinion leadership process- Diffusion of innovation- Concept of stickiness (9 Hours) Unit III: Rural Marketing Strategies, Marketing Information Systems for Rural Marketing. Rural Market Segmentation, Targeting and Positioning (13 Hours) Unit IV: Product Strategy Product Concept and Classification Rural Product Categories -Rural Packaging & Branding Pricing Strategies and Strategies for rural markets (10 Hours) Unit V: Innovation in Rural Markets: Role of Innovation in rural markets, Importance of ICT in rural distribution, ICT initiatives- Future of Rural markets- Emergence of organised retailing- Trends in Agricultural Marketing Text Book: 1. Pradeep Kashyap and Siddhattha Raut, The Rural Marketing Book, Biztantra: New Delhi References: 1. Krishnamacharyalu & Lalitha, 2002, Rural Marketing, Pearson: New Delhi 2. Ramkishen, 2002, New Perspectives on Rural Marketing, Jaico: New Delhi 3. Gopalaswamy, Rural Marketing, Wheeler Publishing.

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ADVERTISING AND MEDIA MANAGEMENT Course Code: 33M2 Learning Hours: 48 Credits :4 Objectives: This course focuses on planning and creating advertisements and the promotional aspects which help the students to manage promotional programs (9 Hours) Unit I: Advertising: Definition- objectives of advertising- Role and functions of advertising- Advantages and disadvantages of advertisingDAGMAR approach- Advertising and Cultural values- Economic, Social and Ethical Issues of advertising (9 Hours) Unit II: Advertising Agency: structure of advertising departmentfunctions of advertising agency Advertising plan - Advertising Budget. (11 Hours) Unit III: Media: Types of media- Media Selection- Media process and Design- Media cost and Availability- Media Planning and strategy- Media Evaluation- Support Media- Internet and Advertising (9 Hours) Unit IV: Advertisement Copy- Construction of an effective advertisementCopy Writing- Layout and Typography- Corporate Advertising- Crisis Advertising- Advertisement Research (10 Hours) Unit V: Evaluating the effectiveness of the advertisement- Planning advertising Campaign. Advertising classification and current issues- Advertising: Laws and Ethics, legal and voluntary controls Text Books 1. Chunawalla S.A and K. C. Sethia, Foundations of Advertising Theory and Practice 2. Kazmi S.H.H and Satish K. Batra, Advertising and Sales Promotion, Excel: New Delhi References 1. Rajeev Batra, John G. Myers and David A. Aaker, 1996, Advertising Management, Pearson: New Delhi, 5th edition 2. Wells W., Burnet J. and Moriarty S. 2003, Advertising: Principles & Practice, Pearson : New Delhi 3. Belch, G. E. & Belch, M. A. 2001, Advertising and Promotion, Tata McGraw Hill: New Delhi 4. Jefkin Frank ,Advertising, Macmillan India Limited, 3rd edition

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DISTRIBUTION AND LOGISTICS MANAGEMENT Course Code: 43M1 Learning Hours: 48 Credits :4 Objectives: This course provides students a management approach in channel planning management and marketing logistics (9 Hours) Unit I: Distribution: concept, definition- Developing channel design, Marketing Channels: structure, role and functions of channel distribution, channel relationships- selection of channels- channel Intermediaries (9 Hours) Unit II: Channel planning: Designing channel systems- Organizational patterns in marketing channel- Managing marketing channels- conflict management techniques (9 Hours) Unit III: Channel motivation: Motivation of intermediaries- Motivational tools of distribution channels- Distribution cost analysis- Assessing channel performance: Facets of channel performance-Aggregate Measures of channel member financial performance- Evaluating channel member contribution. (10Hours) Unit IV: Logistics distribution: Structure and strategy logistics information system- Logistics information system design- Inventory control, policies and decisions (11 Hours) Unit V : Material handling- Storage- Packaging- Warehousing : Role and Importance, Types of warehouses, Warehouse location, Stock location, Capacity of warehouse- warehousing in India- risk Management. Text Books: 1. Louis.W. Stern & Abel I. Elansary, Marketing Channels, PHI: New Delhi 2. Khanna, Physical Distribution Management- Logistical Approach, Himalaya : New Delhi References: 1. James C Johnson & Donald F. Wood, Contemporary Logistics, Himalaya: New Delhi 2. Donald Bowersox, & Bixby Cooper, Strategic Marketing Channel Management, Tata- Mc Graw Hill International. 3. Gupta, Sales and Distribution Management- Text and Cases, Excel: New Delhi. 4. Aftab Alam, Sales and Distribution Management, Wisdom Publications.

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EVENT MANAGEMENT Course Code: 43M2 Learning Hours: 48 Credits :4 Objectives: To enable the students to learn the significance of events management and its strategic planning. It also provides a framework for the students to understand how to organise and manage events effectively. (9 Hours) Unit I: Events nature definition and scope, Cs of events, designing, interaction and importance. As a marketing tool various needs addressed by events, focusing and implementing events, advantages and disadvantages of events. (9 Hours) Unit II: Elements of events event infrastructure, target audience, organizers, venue, media activities to be carried out. Concept of market in events, segmentation and targeting of the market events. (9 Hours) Unit III: Positioning in events and the concept of event property. Events as a product, Methods of pricing events, Events and promotion, various functions of management in events. (8 Hours) Unit IV: Strategic Market Planning: Setting objectives, Development of Strategic market plan, Environmental assessment, Business potential assessment- Problem Analysis Strategic alternatives for growth. (13 Hours) Unit V: Strategic alternatives arising from environment, competition and defined objectives, pricing, objectives, Evaluation of event performance measuring performances correcting deviations. Text Book: 1. Gaur S.S. and Saggere S.V. Event Marketing Management. References: 1. Panwar J.S., 1998, Marketing in the New Era, Sage: New Delhi 2. Kotler P., 1997, Marketing Management, Analysis, Planning, Implementation and Control., Prentice Hall: New Delhi 3. Avrich Barry, 1994, Event and Entertainment, Vision: New Delhi

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INDUSTRIAL RELATIONS AND LABOUR LAWS Course Code: 33G Learning Hours: 48 Credits :4 Objective: This course is an attempt to understand the conceptual and practical aspects of employee relations and legal framework at the macro and micro levels. (9 Hours) Unit I: Introduction: Concept and Determinants of Industrial Relations , Industrial Relations in India , Managing IR Changes , IR and Productivity , Technology and IR ,Effective Communication Systems and IR Management , Indian Culture & IR. (9 Hours) Unit II: Trade Unions: Purpose, Functions and Structure of Trade Unions , Trade Union Legislation , Multiplicity of Trade Unions , Conflict Resolutions - Industrial Relations: Welfare and Productivity , Social Responsibility of Trade Unions , IR Management and Management of Trade Unions-The Trade Unions Act 1926. (10 Hours) Unit III: Discipline and Grievance Redressal Machinery: Purposes and Procedures of Disciplinary Action, Grievance Redressal Procedures, Conciliation, Arbitration and Adjudication- Collective Bargaining: Perspective, Bargaining Structure, Procedure and Machinery for Collective Bargaining, The Bargaining Process, Strengths and Skills. Employee Counseling: Types, Methods, Content, Problems- Consultative Bodies: Bipartite, Tripartite and IR Strategies. (10 Hours) Unit IV: Labour Administration: ILO, ILC and Indian Constitutional Provisions in Relation to Labour Administration - An Overview of Factories Act 1948- Industrial Disputes Act 1947- Payment of Wages Act 1936. (10 Hours) Unit V: An overview of Payment of Bonus Act 1965 - Minimum Wages Act 1948- The Payment of Gratuity Act 1972- The Employees State Insurance Act 1948. Text Books: 1. Arun Monappa, 2006, Industrial Relations, Tata Mc-Graw Hill: New Delhi 2. Mamoria, Mamoria & Ganker, 2000, Dynamics of Industrial Relations, Himalaya: New Delhi. References: 2012 Batch Onwards Page 57

1. Pramod Verma, 2004, Management of Industrial Relations Reading and Cases; Oxford and IBH: New Delhi. 2. Bhagoliwala, 2005, Economic of Labor and Social Welfare, Himalaya: New Delhi.

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BUSINESS LEADERSHIP Course Code: 33H Learning Hours: 48 Credits :4 Objective: This course provides a concise overview on leadership, including leadership behavior, leadership styles and skills.It is designed to expose the learners to variety of leadership perspectives and practices to enhance individual effectiveness as a leader (10 Hours) Unit I: Foundational concepts: Nature, Importance Leaders Vs Managers Theories: Classical theories of leadership, Modern theories Leadership styles Charismatic and transformational styles (10 Hours) Unit II: Strategic Skills : Visionary leadership strategic plan Leading change Culture building Building learning organizations Strategy execution, review and progress (10 Hours) Unit III: Personal Skills: Leadership traits and motives, Leadership behaviours and attitudes - Emotional Quotient: assertiveness Managing Stress: causes, effects, coping strategies creative problem solving Communication: verbal, nonverbal, presentations Leadership ethics Leadership skill development (10 Hours) Unit IV: Interpersonal and Team skills: Influencing tactics Developing teamwork Motivation and Coaching - conflict management: views, sources, process, resolution Power: sources, power tactics Dealing with difficult employees (8 Hours) Unit V: Ethical Leadership: Personal integrity Ethical dilemma Integrity in decision making - Ethics in workplace Building ethical organizations Text Books: 1. Dubrin, Andrew. J 2005, Leadership: Research Findings, Practice and Skills, Biztantra: New Delhi 2. Herbert, Murray & Bruce Klatt, 2004, The Encyclopaedia of Leadership, Tata McGraw Hill: New Delhi References: 1. Yukl, Gary 2005. Leadership in Organisations, 5/e; Prentice Hall 2. Northouse, Peter G. 2007. Leadership - Theory and Practice, 4/e.; New Delhi: Sage Publications 3. Daft, R.L. 2006. Leadership Theory and Practice; New Delhi: Prentice Hall

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GLOBAL HUMAN RESOURCE MANAGEMENT Course Code: 43G Learning Hours: 48 Credits :4 Objective: To give an understanding to the students the impact of HRM within a global business context and to act as effective HR managers in international area. (9 Hours) Unit I: Global management environment: Introduction Global mega trends Global corporate evolution distinguishing features of global organizations- Global HRM Purpose objectives Global HRM approaches Global HR challenges. (10Hours) Unit II: Global recruitment and selection: Approaches in global recruitment-Attracting and engaging global managers sourcing global managers selecting global managers - assessment centres for global managers (10Hours) Unit III: Global training and development: Building global competencies Need for cross cultural training - areas of training Methods of trainingManaging expatriate managers- Challenges of working overseas global career development 10 Hours) Unit IV: Global compensation: International compensation framework compensation patterns - rewards in global organization expatriates compensation - challenges in global compensation strategic global compensation (9 Hours) Unit V: Managing Diversity: Significance of cultural diversity, crosscultural differences individual and interpersonal behaviour in global perspective - global strategic options challenges in cultural diversity Text Books: 1. Joynt, Pat and Morton, B, 2005, The global HR Manager, Jaico: Mumbai 2. Mandanhall, M. Punnet, B. J. & Rick, D, 1995, Global Management, Oxford: Blackwell. References: 1. Beardwell, I & Holden, 1995, Human Resource Management, Macmillan: New Delhi. 2. Armstrong, N, 2004, Human Resource Management Practices, Kogan: New Delhi

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ORGANIZATIONAL CHANGE AND DEVELOPMENT Course Code: 43H Learning Hours: 48 Credits :4 Objective: To familiarize the students the process and dynamics of organizational change and development. (10 Hours) Unit I: Organizational change: Nature forces for change Resistance to change Methods of change introduction Levels of change Types of organizational change Theories of change (12Hours) Unit II : Managing change : Motivating change - Creating a vision : Developing support, Managing the transition Sustaining change Organizational crises: Characteristics and types of crises, Crisis management techniques, Generic approach, HR issues during crisis, recent corporate crises and lessons learnt (8Hours) Unit III: Organizational Development: Nature Values OD process Action research and OD (10Hours) Unit IV: OD interventions: Personal interventions group interventions inter-group interventions comprehensive interventions structural interventions. (8 Hours) Unit V: OD issues: Conditions for success of OD Issues in consultantclient relationship Impact of OD Future of OD Text Book 1. French, W.L. & Bell, C.H, 2003, Organizational Development, Prentice Hall: Delhi. References: 1. Cummings, T.G & Worley, C.G, 1993, Organization Development and change, West Publishing : LA 2. Shandilya, 2001, Management of Change and Organizational Development, Galgotia: Delhi 3. Champonx, J.E., 2001, Organizational Behaviour, South-Western : Singapore 4. French, W.C. Bel, C.H & Zawacki, 2001, Organization Development, Universal Books : Delhi

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HUMAN RESOURCE DEVELOPMENT Course Code: 33H1 Learning Hours: 48 Credits :4 Objective: This Subject aims to provide the students with a critical understanding of the theories, frameworks and practices of Human Resource Development. It is primarily concerned with the policies, processes and procedures which make up the Human Resource Management function and which are applied in the management of people in organizations. (10 Hours) UNIT I: HRD : Concept meaning , philosophy ,nature , need and significance of HRD ,climate ,goals , competencies , functions areas- HRD as a system : HRD in changing scenario , HRD and Organizational Strategy, Role Analysis and HOURSD , key performance areas, Critical Attributes, Role effectiveness, Role analysis methods. (8 Hours) UNIT II: Approaches to HRD : Introduction Human Resource Management, Performance Management, Organization Development, Facilitating Learning, Communication, Quality Management, Project Management, Training, Creativity. (9 Hours) UNIT III: Quality of work life: Quality circles - Human capital development: philosophy and Principles, practices, work force and people development - Performance management: Knowledge management (12 Hours) UNIT IV: Training: Conceptual framework for training, learning principles, Training programme design, Training methods and their selection criteria, Evolution and Follow up training- Stress: Categories of stressors , identification of stress at various level , pre-requisites for zero stress , psychological stress , stress and human resource development. (9 Hours) UNIT V: HRD challenges in 21st century: HR out sourcing, Employee Branding, Human Sigma Human Response Development:Valuation of HR in Indian Corporate, future of HRD in Organization. Text Book: 1. Jennifer Joy, Mathews David Megginson and Mark Surtees,( 2004), Human Resource Development, Kogan Page Ltd: New Delhi. References: 1. Rao T.V and Udai Parekh, Designing and Managing Human Resource System, Excel Books, Oxford Publications 2. Rao V.S.P, Human Resource Development, Response: New Delhi 2012 Batch Onwards Page 63

3. Kandula, S.R., Strategic Human Resource Development, Prentice Hall: New Delhi

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PERFORMANCE MANAGEMENT Course Code: 33H2 Learning Hours: 48 Credits :4 Objective: The objective of the course is to appraise the students about the importance of managing the performance of employees in the organization. (9 Hours) Unit I: Performance Management: Definition purpose principles of performance management concerns scope Ethical considerations of performance management. (10 Hours) Unit II: Performance Planning: Strategic Planning Tactical planning Upward communication in performance planning planning and budgeting establishing performance goals kinds of performance goals performance dimensions (10 Hours) Unit III: Performance Measurement: Objectives process of measurement performance criteria Techniques of measurement individuals & groups involved in measurement Biases in measurement Benefits of performance measurement computer aided performance appraisal programme (CAPA) (9 Hours) Unit IV: Performance Review: Significance - Interview skills and behaviour pre interview preparation - conducting the interview feedback and performance counselling. (10Hours) Unit V: Performance Improvement: Appraising for Recognition & Reward Identifying the performance gaps creating conditions for improving performance performance improvement strategies - Ongoing mentoring and protg development Text Books: 1. Henderson, R.I. 1984, Performance appraisal, Prentice Hall: New Jersey. 2. Armstrong, M 2004, Human Resource Management Practice, Kogan: New Delhi. References: 1. Michael, Armstrong, 1999, Performance Management, Kogan Page: New Delhi 2. Chadha, P. 2003, Performance Management: Its About PerformingNot Just Appraising, McMillan: New Delhi

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RECRUITMENT AND SELECTION Course Code: 43H1 Learning Hours: 48 Credits :4 Objective: To enable the students to specialize in the process of recruitment and selection with a special focus on pre-employment tests and measuring competencies. (9 Hours) Unit 1: Recruitment Challenges: How to make recruitment efforts succeed, Workers Expectations- Recruitment Sources : Proactive and reactive recruitment, Innovative recruitment sources, Electronic Recruitment: Electronic resumes, Career web sites, International electronic recruitment electronic Web sources. (10Hours) Unit II: Assessment Centres - Pre-employment Testing, testing advantages and disadvantages, test validation, testing categories, Computer based testing, Background check policy, reference check, Guidelines for releasing and obtaining Information. (10Hours) Unit III: Ability Tests- Mental Ability, effects of practice and coaching, Mechanical ability test- Personality Measurement Test: Personality Assessment- Performance tests and Use of performance test- Integrity Testing Drug testing, Graphology (10 Hours) Unit IV: Interviewing: Job descriptions, Reviewing the application and resume, Planning basic questions, Competency Based questions, Key competency category, competency based lead-ins, Generic competency Questions, Additional types of questions, Probing questions, Questioning techniques to avoid, Encourage applicant to talk, Providing talk. (9 Hours). Unit V: Global Recruitment and Selection Practices Ethics in recruitment and Selection Developing recruitment and selection policy Future of recruitment and selection Text Books 1. Phillips, 2009, Strategic Staffing, Pearson: New Delhi 2. Daine Arthur, 2007, Recruiting, Interviewing, Selecting & Orienting New Employee, PHI: New Delhi 4/e, 3. Robert Edenborough, 2006, Assessment Methods in Recruitment, Selection and Performance, Kogan: New Delhi References: 1. Sanjay Srivastava, 2009, Case Studies in HRM, Excel: New Delhi 2. Gatewood, Field,Barrick, 2008, Human Resource Selection, Cengage: New Delhi 3. Gareth Robert, 2008, Recruitment and selection, Jaico: New Delhi 2012 Batch Onwards Page 67

4. Chanda, 2009, Recruitment and Selection, Paragon International: New Delhi

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COMPENSATION MANAGEMENT Course Code: 43H2 Learning Hours: 48 Credits :4 Objective: The course is designed to promote understanding of issues related to the compensation in organizations and to impart skills in designing, analyzing and restructuring compensation packages related systems, policies and strategies. (9 Hours) Unit I: Introduction: Compensation Defined, Goals of Compensation System, Compensation Strategy Monetary & Non-Monetary Rewards, Intrinsic Rewards Cafeteria Style Compensation, Fringe Benefits and Supplementary Compensation (10Hours) Unit II: Internal Alignment: Definition of internal alignment, Internal pay Structures, Strategic choices in internal alignment design, choosing the best internal structure - Job evaluation/Person-based structures: Definition of job evaluation, Major decisions in job evaluation, Job Evaluation Methods, Final result, Pay structure. (10 Hours) Unit III: Determining External Competitiveness: Definition of Competitiveness, Factors influencing compensation level - Legal framework: Payment of Wages Act, 1936, Minimum Wages Act, 1948, Payment of Bonus Act, 1965, Equal Remuneration Act, 1976. (10Hours) Unit IV: Reward and Compensation Strategies: Performance based pay, Skill based pay , Team based pay ,Broad banding , Profit sharing Executive compensation: Variable pay , Designing PF Plans . (9 Hours ) Unit V: Executive compensation: Concepts, components, incentives, executive compensation in Indian context personal income tax implications of salary: sec 88, 54E, 80C, Companies Act provisions relating to remuneration for senior executives. Text Books: 1. Mamoria, C. B. 2003, Personnel Management, Himalaya: Mumbai 2. Tripathi, P. C. 1995, Personnel Management and Industrial Relations, Sultan Chand : New Delhi Reference: 1. Venkatratnam, C.S. (2002). Rethinking Rewards and Incentive Management, Excel: New Delhi

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SYSTEM ANALYSIS AND DESIGN Course Code: 33S1 Learning Hours: 48 Credits :4 Objectives: It provides an understanding of the role of systems analysis and design within various systems development lifecycles and makes the students to understand the activities of the systems analyst and systems designer, and apply some current techniques in system development ( 8 Hours) Unit I: System concepts & information system environmentCharacteristics of system- elements of system- types of system- The system development life cycle. (9 Hours) Unit II: Information system analysis- the work of system analystpreparing to be a system analyst. The knowledge of analyst- technical skills & communication skills- Role of system analyst. (11 Hours) Unit III: System Analysis- Systems planning and initial investigationinformation gathering- the tools of structured analysis- feasibility studycost benefit analysis (12 Hours) Unit IV: System design- the logical & physical design - Design methodologies - Structured design. Form driven methodology. (8 Hours) Unit V: System implementation - System testing - Conversion Combating resistance to change- Post implementation review- Software maintenance. Textbook: 1. Elias .M. Awad, 2004, System analysis & design, Galgotia: New Delhi, nd 2 edition Reference: 1. Jeffery L Whitten, Lonnie D Bentley & Victor M Bar, 2003, Systems Analysis & Design Method, Tata Mc Graw Hill: New Delhi

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BUSINESS INTELLIGENCE Course Code: 33S2 Learning Hours: 48 Credits :4 Objective: To provide an understanding of data organizations, and examine the BI processes and techniques used in transforming data to knowledge and value (9 Hours) Unit I: Business Intelligence & Business Decisions- Decision Support System, Expert System, Machine Learning, Overview of Business Intelligence, Business Intelligence Architecture-functions- TechnologiesBusiness Implementation Issues & Applications. (10 Hours) Unit II: Data Warehousing & Data Mining- Data warehouse characteristics, OLTP and OLAP, Data warehouse Architecture, Design and development, OLAP Tools. Data Mining Methods & Techniques, Virtuous cycle of data mining, Data Mining Architecture, Regression and Correlation, Classification, decision tree, clustering, Data Mining Applications. (10 Hours) Unit III: Business Intelligence for CRM- Data mining techniques to optimize CRM process, Role of Contact Centre for Building Relationships, Concept of Customer Loyalty, Customer Value Assessment, Internet User Characteristics and behavior, Consumer Navigation behavior CRM Tools, Guidelines for privacy legal issues associated with customer data. (9 Hours) Unit IV: Business Intelligence Applications & Tools- Applications in Various sectors Financial Services, Financial time series prediction, Retail banking, Market Basket Analysis (Retail), Customer Relationship Management, Target Marketing, credit risk management and credit scorecards. (10 Hours) Unit V: Business Intelligence Trends- Text Mining, Web Mining, Role of Intelligent Agents in e-business & e-commerce, Spatial Mining, Agent in search, personalization and comparison, Social Networking Analysis, Geographical Information System. Text Books: 1. Turban.E , King.D, Sharda.R, and Aronson.J 2006, Business Intelligence, Prentice Hall. 2. Kimball, R., Ross, M., Thornthwaite, W., Mundy, J., and Becker.B, 1998, The Data Warehouse Lifecycle Toolkit: Practical Techniques for Building Data Warehouse and Business Intelligence Systems, John Wiley & Sons, 2nd Edition. Reference: 2012 Batch Onwards Page 72

1. Morabito, J., and Stohr, E 2008, Online Analytical Processing (OLAP), John Wiley & Sons.

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ENTERPRISE RESOURCE PLANNING Course Code: 43S1 Learning Hours: 48 Credits :4 Objectives: This course aims to expose the students to enterprise wise integration of various management functions and a broad conceptual understanding about the ERP. (6 Hours) Unit I: Introduction: Enterprise System, Evolution of ERP, ERP Concepts, Why ERP? Tangible and Intangible Benefits, Risks of ERP, ERP and related technologies. (13 Hours) Unit II: Pre Implementation Stage: Need Analysis, Gap Analysis, AS-TOBE analysis, Cost Elements, Feasibility Analysis - ERP Modules ERP Software vendors: SAP, Baan, IFS, Oracle, People Soft, JD Edwards, SSA Global - Comparison of ERP Software ERP Package Evaluation Criteria Request for Information Functional Requirement Specification Request for Proposal Vendor Selection ERP Consultants (11 Hours) Unit III: ERP Implementation: Implementation challenges, Implementation Approaches, Implementation Stages, Pre implementation tasks, getting ready, Dealing with employee resistance, training and education, Data Migration, success and failure factors of an ERP implementation (9 Hours) Unit IV: Project Management: Project Management - Project Team: Steering Committee, Project Manager, Functional Team, IS Team, Security Specialists Project Deliverables Change Management System integration : Systems Integration standards - Forward and Reverse Engineering ERP Infrastructure Planning. (9 Hours) Unit V: Post Implementation: Organizational Transformational Model of ES Success - Cross Functional, Organizational and Industrial Impacts Measuring Business Benefits: Balanced Score card Method, ABCD Checklist Framework, Capability Maturity Framework. Text Books: 1. Mahadeo Jaiswal and Ganesh Vanapalli, 2005, Text Book of Enterprise Resource Planning, Macmillan: Chennai 2. Alexis Leon, 2004, Enterprise Resource Planning Demystified, Tata McGraw-Hill : New Delhi Reference: 1. Vinod Kumar Grag and N.K. Venkitakrishnan, 1998, Enterprise Resource Planning Concepts and Practice, Prentice Hall: New Delhi

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SOFTWARE PROJECT MANAGEMENT Course Code: 43S2 Learning Hours: 48 Credits :4 Course Objectives: This course enables the students to increase the knowledge and experience of the management of software projects within IT environments and able them to demonstrate knowledge of project management terms and techniques. It also provides students with a clear understanding of the unique risks, issues, and critical success factors associated with technology projects. (8 Hours) Unit I: Introduction to the Software Project Management: Project Meaning- software project versus other project management- categorizing software projects- problems with software projects- Management controlRequirement specification (9 Hours) Unit II: Project planning: Stepwise Project Planning. Software cost estimation: software cost factors- software cost estimation techniquesestimating software maintenance costs (9 Hours) Unit III: Project Approach: choice of process models- Water fall modelthe V proves model- the spiral model- software prototyping . Activity Planning: objectives- project schedules- network planning models (11 Hours) Unit IV: Resource allocation: nature of resources- identifying resource requirements- scheduling resource- creating critical paths cost schedules Monitoring and control: creating the framework- visualizing the progress- cost monitoring- earned value analysis- Getting the project back to track (11 Hours) Unit V: Managing people and organizing teams: understanding behaviorselecting the right person for the right job- motivation- working in groupsdecision making and leadership- the influence of Culture-stress- Health and safety Text Books: 1. Bob Huges & Mike Cottervell, Software Project Management, Tata Mc Graw Hill, 2nd edition 2. Richard Fairley, Software Engineering Concepts, Tata Mc Graw Hill, 2nd edition References: 1. Roger S. Pressman, Software Engineering- A Practitioners approach- Tata Mc Graw Hill, 6th edition, 2005 2. Darrel Ince, H. Sharp and M. Woodman, Introduction to software Project Management and quality Assurance, Tata Mc Graw Hill, 1995. 2012 Batch Onwards Page 76

BUSINESS CONSULTING Course Code: 33G1 Learning Hours: 48 Credits :4 Objective: To familiarise the students about the consulting process, methods and areas (10 Hours) Unit I: Nature and Purpose of Management Consulting: Defining business consulting - Reasons for using Consultants - Ways Consultants are used Consulting Approach Skills for consultants - Consulting and Ethics. (10 Hours) Unit II: Consulting Process: Indentifying clients through promotion Initial contact Proposal writing - Diagnosis of problem Problem solving Action Planning - implementation Termination -Research Methods in Consulting - Report writing in Consulting. (10 Hours) Unit III: Consulting and Functional Areas of Management: Strategic Management - Financial Management - Marketing Management Production Management - HR Management - IT Management. (10 Hours) Unit IV: Consulting Contracts: Need Developing contracts Methods of incurring contractual obligation Types of contracts pricing the service negotiations with clients - Significance contributing factors for good relationship Monitoring client relationship (8 Hours) Unit V: Managing a Consulting Business: Legal structure obtaining business license registration insurance &liability office management tax obligations using internet for consulting Text Books: 1. William Cohen, 2007, How to Make it Big in Business Consulting, Prentice Hall: New Delhi 2. Calvert Markham, 2008, The Top Consultant, Kogan Page: New Delhi Reference: 1. Milan Kubr,2000, Management Consulting, ILO, 3 rd Edition - second Impression

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LEGAL ASPECTS OF BUSINESS Course Code: 33G2 Learning Hours: 48 Credits :4 Objective: To enable the students to learn the various kinds of legal aspects of business and implementing the legal provision in the organization: (10 Hours) Unit I: The Indian Contract Act, 1872: Introduction Definition of contract Agreement Legal enforceability Essential elements of a valid contract Offer Legal rules regarding a valid offer Acceptance of an offer classification of contracts Quasi Contracts Performance and discharge of a contract Discharge by Breach of Contract Remedies for Breach of Contract. (10 Hours) Unit II: The Sale of Goods Act, 1930: Essential Characteristics of Sale of Goods Sale and Agreement to sell Sales and Hire Purchase Performance of Contract of Sale Delivery of goods Rules as to Delivery of Goods Conditions and Warranties Doctrine of Caveat Emptor Remedies for Breach for Buyer and Seller Rights of an Unpaid Seller Rights of Unpaid Seller against the Buyer Personally Auction sale. (8 Hours) Unit III: Industrial Law: An Overview of Factories Act -Payment of Wages Act - Payment of Bonus Act - Minimum Wages Act - Industrial Disputes Act. (10 Hours) Unit IV: The Company Act, 1956: Characteristics of a company Types of Companies Promotion and Formation of a Company Incorporation by Registration Memorandum of Association Doctrine of the Ultra vires Articles of Association Doctrine of Indoor Management Commencement of Business Prospectus Contents of the Prospectus Statement In Lieu of Prospectus Membership of a Company Powers of the Board of Directors Duties of the Directors Liability of Directors Meetings of a company Winding up of a Company (10 Hours) Unit V: The Consumer Protection Act, 1986: Object of the Consumer Protection Act Rights of Consumers Definitions of Important Terms Consumer Complaint - Consumer Protection Councils Redressal Machinery District Forum State Commission - National Commission, relief available to the Consumers. Cyber Law: Need for Cyber laws Cyber law In India Information Technology Act 2000 Defining Cyber Crime Types of Cyber Crimes Preventing of Computer Crime. Text Books: 1. Kapoor (Latest edition)- Elements of mercantile law, Sultan chand: New Delhi. 2. Sen & Mitra, 1996, Commercial and Industrial law, the world press: Calcutta. 2012 Batch Onwards Page 78

3. SS Gulshan, Business Law, Excel: New Delhi. References: 1. Gogna P.P.S, 1999, Mercantile Law, S.Chand & Co: New Delhi. 2. V.Kubendran Legal Aspects of Business. 3. Respective Bare Acts

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MANAGEMENT OF NGOS Course Code: 43G1 Learning Hours: 48 Credits :4 Objective: To develop an insight into the functioning of Non-Government Organisations and understand different strategies for capacity building of NGOs. (9 Hours) Unit I: Understanding NGOs - Concept and back ground of NGOs-Types of NGOs and History of NGOs in India- concept of civil society- Role of Civil society in Social Change Government Schemes in Social SectorInternational Schemes supporting NGOs and premier NGOs in IndiaAdvocacy and Social Mobilization- key management functions of leadership and governance relating to NGOs. (10 Hours) Unit II: Strategy, Structures and Systems of NGOs-Principles and models of NGO to develop structures-Vision and Mission of NGOs-People Management in NGOs-Recruiting- Developing and retaining people in NGOs. Mobilising and Managing Financial Resources-Foreign Contribution Regulatory Act (FCRA) Registration of NGOs (Society Registration Act, Bombay Public trust Act and Foundation Act, Companies Act)-Income Tax Act (sec35AC and Sec80G)-Tax Deduction at Source (TDS)- Labour lawsAudit Reports in NGOs. (10 Hours) Unit III: Managing for Effective Impact -Different approaches to measuring impact-The role of NGO managers learning and managing change- Strategic Planning and Organization- Developing and Organizing Resources-Designing Marketing Mix-Planning and Budgeting Marketing Mix- Controlling Marketing Strategies. (10 Hours) Unit IV: Strategy and management of Social Enterprise- Business Involvement Social Issues and Organization- Strategies to create Business and Social Value-NGO Sector and emerging global economy. (9 Hours) Unit V: Leveraging with Micro-Finance - Roots of Microfinance: ROSCAs and Credit Cooperatives, Micro Financing Industry today- Microfinance Products- Agricultural Microfinance Regulations and Supervision on Micro Finance Institutions Role of NABARD- Mutually aided co-operative societies Microfinance credit lending models Group Lending Methodology - Differentiation of Self Help Groups(SHG) and Joint Liability Group Model Transaction cost and time for lending SHGs cluster and Federations. Text Book: 1. David Lewis, 2009, The Management Development Organisations,2/e,Routledge 2012 Batch Onwards of Non-Governmental

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References: 1. Pruthi.R.K: NGOs in New Millennium,2006, Saad Publications: New Delhi 2. Chandra Sneha Latha, 2001, Non-Governmental OrganizationsStructure, Relevance and Functions, Kanishka 3. Connors, Tract Daiina (Ed.) 1993, The Non-Profit Management Hand book, Operating Politics and Procedures, John Wiley: New York

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CORPORATE GOVERNANCE Course Code: 43G2 Learning Hours: 48 Credits :4 Objectives: To create awareness on corporate governance and practices with the focus on E-governance. (8 Hours) Unit I: Corporate governance an overview Theory and Practice of Corporate Governance Key conceptual issues of Corporate Governance Corporate Social Reporting. (10 Hours) Unit II: Corporate Governance and the role of the Board Legal position and obligations of Directors Board & CEO Relationship Chairman and Non-Executive Directors Board Committees Boards role in Management. (9 Hours) Unit III: Company Audit Role, Duties and Responsibilities of Auditors Types of Auditors. Management Audit: Tool for Value Addition (EVA) Banks Corporate Governance. (11 Hours) Unit IV: Environmental concerns and Corporations Improving Corporate Environmental Performance Role of Media in Ensuring Corporate Governance. (10 Hours) Unit V: Corporate Governance: The Indian scenario - Corporate Governance systems in various countries of the World: USA, Japan, UK, Germany. Corporate Restructuring: Mergers & takeovers E-Governance Trends in E-Governance Text Books: 1. Singh,S, 2005, Corporate Governance, Excel: New Delhi 2. Fernando, 2006, Corporate Governance, Pearson Education: New Delhi References: 1. John L. Colley, Jr. George W. Logan, 2005, What is Corporate Governance Tata McGraw-Hill: New Delhi 2. Subash Chandra Das, 2009, Corporate Governance, PHI: New Delhi 3. Murthy C.S.V,2004, Business Ethics, Himalaya: New Delhi

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WEALTH MANAGEMENT Course Code: 33I1 Learning Hours: 48 Credits :4 Objectives: To create awareness on wealth management and practices, to introduce students with an overview of the wealth management and to develop the ability to select relevant investments needed for a particular situation. (10 Hours) Unit I: Introduction to Wealth Management: Key Drivers, The Players, Global and Indian, Wealth Management Scenario, Indian Perspective Understanding the Wealth Management Process : Savings cycle and Wealth Creation cycle Client Segmentation, Ultra high net worth individuals, High net worth individuals, Mass Affluent, Client Expectations Wealth Accumulation, Wealth Preservation and Wealth Transfer Private banking, Family Office, Offshore, Onshore, International investment -Wealth management tools (12 Hours) Unit II: Client profiling and Lifestyle Guide to Investing Asset Allocation Principles The Life cycle Investment Guide Private Banking and Client Characteristics Identifying Client Needs Proforma financial statement NRIs as Clients. Financial Planning: Need and Steps - Tax Planning; Insurance Planning: Retirement Planning: Estate Planning and Investment. (10 Hours) Unit III: Investment Products: Basics of Investing, Investment Objectives, Investment constraints, Investor Categorization, Investment styles and factors determining them Fixed Income Products: Variable Income Products: Structured products - Risk Analysis of Investment Products. Mutual Funds: Income funds, Growth funds, Balanced funds, Sector funds, Index funds, Private equity funds, Fund of funds, Thematic funds, Systematic Investment Planning. Alternative investment options Art, Gold, Antiques, commodities, Real Estate, REITS, Real Estate Related Mutual Funds, and Charity. (8 Hours) Unit IV: Asset Allocation : Definition , Asset Allocation Process , Partitioning Criteria , Asset Classes Strategic Asset Allocation Tactical Asset allocation, Portfolio Options and Performance Measurement: Direct Investing, Mutual Funds, Financial Planner's Advice, Stock brokers Research and Advice, Portfolio Tracking, Private Banking Options of Different Banks, and Discretionary Portfolio Management Services. (8 Hours) Unit V: Behavioural Skills for Wealth Management Time Management, Negotiation Skills, Convincing skills, Etiquettes and Manners 2012 Batch Onwards Page 83

Understanding Investor Psychology: Customer hesitancy, Client Objection Handling, closing a deal, Financial Scams and Frauds: Know your customer, Money laundering, Investor Awareness, Regulation, Corporate Responsibility. Text Books: 1. Gitman, Lawrence J & Jochnk, Michael D, Personal Financial Planning 2. Arthur J, Keown, Personal Finance , Pearson Education: New Delhi References: 1. G.victor Hallman & Jerry S.Rosenbloom, Personal Finance Planning, Mcgraw-Hill 2. Deena Katz, Practice Management for Financial Advisors, Planners and Wealth Managers, Bloomberg Press. 3. The Citibank Guide to Building Personal Wealth, John Wiley and Sons REAL ESTATE MANAGEMENT Course Code: 33I2 Learning Hours: 48 Credits :4 Objectives: To give understanding and perspective on real estate management, to develop planning skill and monitoring skill in real estate investment effectively, so the students are able to apply the appropriate management strategy and to introduce students with an overview of the real estate investment. (10 Hours) Unit I: Introduction The Essence of Analysis Basic market analysis market study market area site evaluation demand factors existing supply factors feasibility study. (8 Hours) Unit II: Factors affecting market analysis, Analytical process, Market analysis and Business Planning, The nature of economic conditions (12 Hours) Unit III: Valuation of Real Estate: Principles of real estate valuation, measurement of valuation Single, Family Home and Condo Analysis: valuation factors unique to residential property Trade area analysis Market characteristics of residential property cash flow analysis of residential properties - Multi-Unit Rental Property Analysis: Low income housing market factors affecting multi unit market analysis Occupancy issue (10 Hours) Unit IV: Retail Real Estate Analysis: Overview, features of retail and service market , analysis of retail supply and demand, identifying the real market, trends in retail mall design - Office and Industrial Real Estate Analysis: Industrial and service, oriented real estate attributes, Heavy Industry projects. (8 Hours)

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Unit V: Lodging and Tourism Industry Real Estate: Overview of the industry, priorities in Hotel market analysis Mixed Use of Real Estate Analysis. Text Book: 1. Joshua Kahr and Michael C, Real estate market valuation and analysis., John Wiley References: 1. Appraisal Institute,1992, The Appraisal of Real Estate, IL:Appraisal Institute: Chicago, 10th ed 2. Schmitz, Adrienne et al., 2001, Real Estate Market Analysis, Urban Land Institute: Washington, DC.

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EQUITY RESEARCH AND PORTFOLIO MANAGEMENT Course Code: 33I3 Learning Hours: 48 Credits :4 Objective: The focus is to make the students appreciate various issues associated with securities and investment strategies. The idea is to improve the analytical and quantitative skills of the students, which help them in investment management decision. (Marks break-up in the exam: 60% - Theory and 40% - Problems) (10 Hours) Unit I: Investment: Sources of investment information, Investment scenario, characteristics of Investment & objectives of investor Stock market in India Security market indicators. (12 Hours) Unit II: Fundamental Analysis: Economic Analysis - Economic forecasting and stock Investment Decisions -Forecasting techniques - Industry Analysis - Industry classifications , Economy and Industry analysis , Industry life cycle ,Evaluating Industry relevant factors, External industry information sources. (10 Hours) Unit III: Company Analysis: Measuring Earnings , Forecasting Earnings ,Applied valuation techniques - Technical Analysis : Fundamental Analysis Vs Technical Analysis , Charting methods, Market Indicators , Trend , Trend reversals , Patterns , Moving Average ,Exponential moving Average ,Oscillators , ROC , Momentum , MACD , RSI , Stoastics. (8 Hours) Unit IV: Valuation of securities: Equity stock valuation models, Bond valuation - Efficient market Hypothesis: Weak Form, Semi-Strong Form, and Strong Form. (8 Hours) Unit V: Portfolio Construction: Portfolio Markowitz model - Risk and Return with different correlation Markowitz efficient frontier -Portfolio evaluationPortfolio revision: Passive management & Active management. Text books: 1. Donald E. Fischer, Ronald J. Jordan, 1995, Security Analysis and Portfolio Management, Prentice Hall: New Delhi. 2. Bhalla V K., 2001, Investment Management: Security Analysis and Portfolio Management, 8th. Ed; S. Chand: New Delhi. References: 1. S. Kevin,2006, Security Analysis and Portfolio Management, PHI: New Delhi. 2. Preeti Singh, 1986, Investment Management: Security Analysis and Portfolio Management, Himalaya: Bombay. 2012 Batch Onwards Page 86

3. V.A Avadhani, 1999, Investment Management, Himalaya: Bombay. 4. Punithavathy Pandian, 2002, Security Analysis and Portfolio Management, Vikas: New Delhi.

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FINANCIAL SERVICES MANAGEMENT Course Code: 33I4 Learning Hours: 48 Credits :4 Objectives: To facilitate an understanding of the concepts, methods and practices of Financial Services Management, to give understanding and perspective on financial services management and to familiarize students with the various financial services. (10 Hours) Unit I : Indian Financial System : Nature of Financial Services , Capital Market and Money Market , Capital market Instruments - Merchant banking : Merchant banking functions ,Issue management , SEBI guidelines for public issues - NBFCs : Types of activities , salient features of NBFCs , Regulations of NBFCs. (10 Hours) Unit II: Mutual funds: Features, Structure of a mutual fund, Mutual fund regulations, performance measure of mutual fund, SEBI guidelines for mutual funds securitization Mutual fund industry in India. (10 Hours) Unit III : Concept of factoring : Bill discounting and Factoring ,Mechanism of Factoring , Forms of factoring , legal aspects of factoring , Introduction of factoring services in India Bill of exchange: Definition , features , steps in Bill discounting , Bill market in India , fraudulent practices in Bill financing. (10 Hours) Unit IV : Leasing : Definition, concept & classification , types of lease , Benefits of leasing , Rights and obligations of lessor and lessee , Lease evaluation , Lease accounting , Leasing industry in India - Hire purchase : Concepts & characteristics , rate of interest , legal aspects - Credit rating: concept , types ,advantages & disadvantages , credit rating process , credit rating agencies. (8 Hours) Unit V: Venture capital: Definitions, Characteristics, Evolution of venture capital finance, Venture capital investment process, Advantages of venture capital, Venture capital in India, SEBI and venture capital funds Insurance: Principles of insurance, IRDA functions, Types of insurance, Reinsurance, Bancassurance, Insurance industry in India. Text book: 1. MY Khan, 2005, Indian Financial System, Tata McGraw Hill: New Delhi. References: 1. R.Shanmugham, 2010, Financial Services, Wiley India: New Delhi. 2. V.K.Bhalla, 2002, Management of Financial Services, Anmol Publications Private Limited: New Delhi. 2012 Batch Onwards Page 88

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BEHAVIOURAL FINANCE Course Code: 43I1 Learning Hours: 48 Credits :4 Objectives: To introduce students with an overview of the behavioural finance, to create awareness among students of the need to understand behavioural finance, to familiarize students with the roles of behavioural finance in making business decisions and to equip the student to manage personal finance. (10 Hours) Unit I: Conventional finance and challenges to market efficiency Expected utility, Prospects theory, mental accounting, Heuristics and biases, over confidence and emotions, Financial decision making, Stemming from heuristics and biases. (10 Hours) Unit II: Investor psychology and Asset pricingPreferences and anomalies in financial marketsIndividual investor anomalous behaviour Investor problems. (10 Hours) Unit III: Retirement schemes - Pension schemes and client management Behavioural explanation for anomalies and behavioural investing Behavioural corporate finance. (10 Hours) Unit IV: Winners curse: Bubble and IPOs, Increments to winners curse, Valuation of uncertainty, Historical bubbles, Experimental bubbles, and Internet bubbles. (8 Hours) Unit V: Limits to arbitrageSystematic tradingArbitrage theory Relative mispricing closed ended mutual fundsEquity carve outs Systematic noise - Anomaliespost earning announcement drifts, event studies, and test of joint hypothesis. Text Books: 1. Mitchell O.S & S.P. Utkus, Pension Design and StructureNew Lessons from Behavioural Finance, McGraw Hill: New Delhi References: 1. Nafsingr.J.R. 2001: Investment Madness, Prentice Hall: New Delhi 2. Plous, 1993, The psychology of Judgment and Decision making : McGraw Hill: New Delhi

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BONDS, DERIVATIVES AND COMMODITY MARKET MANAGEMENT Course Code: 43I2 Learning Hours: 48 Credits :4 Objectives: To introduce the students to commodity markets and apprise them of the recent developments in terms of tools, techniques and markets and to develop planning skill and monitoring skill in Bonds, derivatives and Commodity market management effectively, so the students be able to apply the appropriate management strategy to face the challenges. (12 Hours) Unit I: Bonds Attributes - Bond returns and prices - Risk Structure of bonds - Forecasting interest rate bonds - Term structure of interest rates Bond Management Strategies : Passive , Semi Active , Active , Passive and Active strategies - New Innovations in bonds - Bond Portfolio Management: Bond Market Efficiency , Bond Pricing theories, Duration - Bonds Vs Stocks. (10 Hours) Unit II: Introduction to Derivatives: Definition, Types, market index, types of index, Introduction to futures and options, Forward contract, Limitations, Features, Futures Vs Forward contract, Introduction to options, Distinction between futures and options, pay off for Derivative contracts. (10 Hours) Unit III: Futures and options trading system: basis of trading, eligibility of stock for futures and options trading - clearing and settlement: Clearing entities , members , banks , mechanism , settlement mechanism , Regulatory framework. (8 Hours) Unit IV: Introduction to commodity trading: Commodity Derivates, Commodity exchanges in India , types of instrument available for trading , pricing , commodity derivatives, hedging, speculation, arbitrage in commodity derivative markets. (8 Hours) Unit V: Clearing, settlement and risk management in commodity trading , Calendar and settlement schedule , Position determination , Settlement mechanism , settlement price, margining , Final settlement, Exception handling , Regulatory framework. Text Books: 1. John Hal, Introduction to future & options market, Prentice Hall: New Delhi. 2. Sunil .K. Parameswaran, Future markets, Tata McGraw Hill: New Delhi.

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INVESTMENT AND FINANCE IN INDIA Course Code: 43I3 Learning Hours: 48 Credits :4 Objective: The focus is to make the students appreciate various issues associated with investment avenues. The idea is to understand the capital market and their investment decision process. (10 Hours) Unit I: Investment : Objectives of Investor , characteristics of Investment , Investment and Speculation, Investment Opportunities, Financial Investment Vs Physical Investment, Investment avenues. (10 Hours) Unit II: Investment setting: Securities, Sources of investment information, Security market indications, Security contract regulation Act, and investor protection. (12 Hours) Unit III: Overview of capital market: Institutional structure of capital market, Reforms and state of capital market, Securities and Exchange Board of India (SEBI), nature and function of stock exchange, organisation structure of the secondary market. (8 Hours) Unit IV: New issues market: Functions and issue mechanism, Book building, recent trends in the new issue market, investor protection, Relationship between new issues market and stock exchange. (8 Hours) Unit V: Pricing of various investments: Right Issues , Bonus Issue, Private Placement , Bought-out Deals and Buy-back of Shares, Procedure of right issue, bonus issue, private placements and bought- out deals and buy back of shares and their SEBI and other guidelines. Text books: 1. Bhalla, V K. 2001, Investment Management: Security Analysis and Portfolio Management, 8th. Ed, S. Chand: New Delhi. 2. V.A Avadhani, 1999, Investment management, Himalaya: Bombay. References: 1. Preeti Singh, 1986, Investment Management: Security Analysis and Portfolio Management, Himalaya: Bombay. 2. S. Kevin, 2006, Security Analysis and Portfolio Management, Prentice Hall of India: New Delhi. 3. Punithavathy Pandian, 2002, Security Analysis and Portfolio Management, Vikas Publishing House: New Delhi.

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FUND MANAGEMENT Course Code: 43I4 Learning Hours: 48 Credits :4 Objective: This subject provides a framework and basic knowledge of the concept and working of mutual funds. (10 Hours) Unit I: The concept and role of mutual funds: Evolution of mutual funds, types of mutual funds in India, legal structure, other fund constituents Fund mergers and scheme takeovers. (10 Hours) Unit II: Legal and regulatory framework: role of regulators in India, role of self regulatory organisations, Investors rights and obligations. (10 Hours) Unit III: Offer documents: Contents of offer documents, key Information memorandum - Investors of mutual funds in India Distribution channels Sales practices. (10 Hours) Unit IV: Accounting, Valuation, taxation: Application and redemption, Investment plans and services, Equity portfolio management, Debt portfolio management, investment policy and restrictions. (8 Hours) Unit V: Measuring mutual fund performance: Evaluating mutual fund performance, tracking mutual fund performance, Risk in fund investing. Text book: 1. D.C.Anjaria, 2006, AMFI Mutual Workbook, 3rd Edition: AMFI Fund Testing Programme

References: 1. Sadhak, H, 1998, Mutual Funds in India: Marketing Strategies and Investment Practices, Sage Publications: New Delhi. 2. Chandar, R.2002, Performance Appraisal of Mutual Funds in India, Excel Books: Mumbai.

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PRINCIPLES OF INSURANCE Course Code: 33B1 Learning Hours: 48 Credits :4 Objective: To familiarize the Students should understand key concepts of insurance, the use and limitations of insurance, and the principles and practices employed in insurance markets. (10 Hours) Unit I: Defining Risk and Uncertainty: sources, classification and types of risk - Insurance: meaning, nature, significance and principles Privatization of Insurance Business in India Insurance Regulatory Development Authority Act (IRDA) Recent developments in the Insurance sector. (10 Hours) Unit II: Introduction and fundamental principles of General Insurance: Meaning of Insurance, purpose and need of insurance, working of insurance business, contract of insurance, contractual duty. (8 Hours) Unit III: Insurance Agents: Procedure for becoming an agent, licensing of agent procedure for granting of license, renewal of license, disqualification of agent cancellation of license, suspension and revocation (8 Hours) Unit IV: Life Insurance: Principles - Economic, Legal principles. Organizational set up and functions of LIC of India, Elements in computation of Life Assurance Premium, Human Life values and life insurance, Insurance products , salient features , assignment, Nomination, riders, Health related Insurance. (12 Hours) Unit V: Life insurance products , marketing and documents : Life insurance policies-traditional/ unit linked policies , individual and group policies , with profit or without profit policies - Types of insurance products Whole life products ,interests sensitive for female and children products; life insurance marketing marketing , distribution channel , advertisements , customers satisfaction ; insurance products contract , endorsement, renewal / bonus notice , other insurance documents. Text books: 1. M.N. Mishra & S. B. Mishra, 2008, Insurance Principles and Practice, S.Chand &Co Ltd: New Delhi. 2. Nalini Prava Tripathi & Prabir Pal, 2005, Insurance Theory and Practice, Prentice hall of India: New Delhi. References: 1. P.K.Gupta, 2004, Fundamentals of Insurance, Himalaya Publishing House: Mumbai. 2. P.K.Gupta, 2004, Insurance and Risk management, Himalaya Publishing House: Mumbai.

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3. N.Premavathy, 2006, Principles and Practice of Insurance, Sri Vishnu Publications: Chennai.

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BANK MANAGEMENT Course Code: 33B2 Learning Hours: 48 Credits :4 Objectives: To give comprehensive study of commercial banks, and central bank their role in the economy .This course emphasizes the practical application of business and economic principles as their relate to bank management, regulatory and supervisory policies of banking. (10 Hours) Unit I: Introduction to Banking: Historical perspective, Emergence and Importance of Banking, an overview of development in banking since independence - Banking Sector Reforms in India: An overview, CoOperative bank, nationalized banks, private sector banks, international bank, foreign banks, offshore banks - Recent development in banking sectors. (10 Hours) Unit II: Bank Account: Opening of account, special types of customer, types of deposit, Bank Pass book, Collection of banker, banker lien Cheques: features, Crossing, Endorsement. (10 Hours) Unit III: Management of Assets and Liabilities in commercial Bank: Lending Policies: Risk and profitability planning, Interest Rate Risk Management, Fixed or Floating rates. (10 Hours) Unit IV: Managing banks operation: Control and Service Outlets, Global Financial or Banking Services, Banking Services, ATM, Credit and Debit Card, Demat, IT and Banks, MICR Technology, Core Banking Solutions and Internet Banking. (8 Hours) Unit V: Managing Bank Sources of Funds: Designing and Pricing of deposit services Subsidiary Services -Loan financing: Different types, its pricing, credit disbursal & monitoring. Text books: 1. Sundharam and Varshney, Banking theory Law & Practice, Sultan Chand & Sons., New Delhi. 2. Natarajan & Gordon : Banking Theory and Practice, Margham Publications: Chennai. References: 1. Gupta,S.N, Banking law in Theory & practice, Universal Law Publication: New Delhi. 2. Maheswari S.N, Banking Law & Practice, Kalayani Publications: New Delhi 3. Toman M.L, Banking Law & Practice, Orient Law House: New Delhi 4. Baya Jansen , Money Banking & Financial Markets. 2012 Batch Onwards Page 96

5. Commercial Banking, ICFAI University Press. 6. Central Banking, ICFAI University Press.

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INSURANCE LAWS AND REGULATIONS Course Code: 43B1 Learning Hours: 48 Credits :4 Objective: To familiarize the students with the various intricacies of insurance business and to update them on the best practices in the industry. (8 Hours) Unit I: Law Relating to Life Insurance: Insurance Act at 1938, LIC Act 1956, IRDA Act 1999, COPRA Act 1986, Ombudsman , other Acts, financial planning and Taxation. (10 Hours) Unit II: Fire, Marine, Motor & liability Insurance: Fire insurance the standard fire and special perils policy, terrorism cover, tariff system, special policies; Marine Insurance- Marine Policies, duration of cover, claim; Motor insurance Motor Vehicles Act 1988, personal accident cover for owner: driver: Theft claims - Liability insurance - compulsory public liability policies, product liability policy and employer liability policy. (10 Hours) Unit III: Personal Accident, Health and Miscellaneous Insurance: Personal accident insurance types of disablement claims, extended coverage: health insurance, mediclaim policy (individual), Hospitalization benefits, Bhavishya Arogya Policy. (10 Hours) Unit IV: Miscellaneous insurance- burglar, baggage, fidelity, television, householder, shopkeepers, sport insurance, bankers insurance, jewelers block and special contingency policy, cattle insurance, poultry insurance, hut insurance, inland fish & agriculture pumps set policy and Engineering insurance. (10 Hours) Unit V: Legal Framework and Documentation: - Insurance Act, 1938; insurance (Amendment) Act, 2002, General Insurance Business (Nationalization) Amendment Act 2002; IRDA regulation 2002; insurance documents- proposal forms, policy forms, cover notes, certification of Insurance, endorsements, renewal notice and other insurance documents. Text books: 1. Tyagi C.L & Madhu Tyagi, Madhu Tyagi, 2007, Insurance Law and Practice, Atlantic publishers and distributers Ltd: New Delhi. 2. Narayanan. H, 2006, Indian insurance, Jaico publishing house: New Delhi. References: 1. Mishra M.N & S.B.Mishra, 1979, Insurance Principles and Practice,: S.Chand & Co.Ltd: New Delhi 2. Brij Nanded Singh, New Insurance laws, Universal Law Publications: New Delhi. 2012 Batch Onwards Page 98

3. Life Insurance, 2006, Hyderabad: ICFAI University press. 4. Insuranceinstituteofindia website.

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E- BANKING Course Code: 43B2 Learning Hours: 48 Credits :4 Objective: To provide necessary knowledge and skills to analyze the opportunities and threats facing banking industry due to the emergence and proliferation of new technology and also describe the consequences of these innovations on theory of banking (10 Hours) Unit I: Introduction to Electronic Banking Evolution of online Investment Banking Virtual Banking Banking in Future Net Banking - Benefits Internet Banking in India An overview. (10 Hours) Unit II: Electronic Banking in Practice Electronic Banking developments Issues & Challenges in Internet banking Risk and Prevention in webbased financial applications Internet banking products. (10 Hours) Unit III: Electronic payment systems: Teller machines at the bank counters, cash dispensers, ATMs, Anywhere Anytime banking, Home banking (Corporate and Personal), online enquiry and update facilities personal Identification - Numbers and their use in conjunction with magnetic cards of both credit and debit cards, smart cards, signature storage and display by electronic means, cheque truncation, Micro fiche, note and coin counting devices. (10 Hours) Unit IV: Electronic fund transfers system: playing massages (telex or data Communication)-structured massages SWIFT- RTGS Information Technology: Current trends, Bank net RBI net, Demat, Nic net , I-net, Internet, E-mail etc. RAS : Requirements of RAS , Application, security features of RAS; Digital Certificate: PKI, CCA, CA, RA- Types of digital Certificates , application of digital Certificate , legal status - Digital Signature. (8 Hours) Unit V: Core Banking : Concepts , benefits , branch coverage schedule , creation of primary data centre, disaster recovery site , formation of steering committee , core committee Primary functions, formation of project management teams , implementation , specialized consultancy, Infrastructure, software hardware networking. Text books: 1. SCN Education B.V (Eds), Electronic Banking The Ultimate Guide to Business and Technology of Online Banking. 2. R.K,Uppal and Rimpi Jatana, 2007, E- Banking in India: Challenges and Opportunities, New Delhi: New Century Publications. 3. Indian Institute of Banking and Finance, Principles of Banking (for JAIIB Examination), Macmillan: Mumbai. References: 2012 Batch Onwards Page 100

1. Jayshree Bose, 2007, E-Banking in India: The Paradigm shift, Hyderabad: ICFAI 2. S.B.Verma,2008, E- Banking and Development of Banks, Deep& Deep Publications: New Delhi. 3. D.P.Mittal, Law of Information Technology, Taxmans: New Delhi. 4. Puri and Vipin Puri, Computer information Technology Global business. HOSPITAL AND HEALTH CARE MANAGEMENT Course Code: 33HM1 Learning Hours: 48 Credits :4 Objective: To familiarize the student with hospital operational activities. The student shall understand the process of purchase and inventory management in a health care establishment, apart from productivity aspects. (8 Hours) Unit I: Hospital Management: Introduction, Nature and scope of Hospital Organisation, Hospital the concept & Significance of Hospital, -Management: Management of Product Profile. (11 Hours) Unit II: Hospital Administration: Hospital Ethics, Distinguish Between a Hospital and an Industrial Organisation, Challenges to Hospital Administration, Role of Hospital Administration in legal Matters. (8 Hours) Unit III: Management of Hospital Services: Types of Product , Life Cycle of Hospital Product, Managerial Proficiency for the key Hospital Service , New Product Development Dilemma , Functional Areas in Hospital Management , Management of Finance , Management of Human Resources , Management of Marketing. (10 Hours) Unit IV: Health Care Management: The Managerial Role, Organization Theory & Health Services Management, Organizational Structure & Form, Futuristic Health Services Organisational form. (11 Hours) Unit V: Managerial Effectiveness: Managing Organisations, InterProfessional collaborative Relationships, Managing strategic ChangeHealth Care Evaluation: Measuring Health Status & Health Related Quality of Life, Evaluating Effectiveness: using randomized and nonrandomized designs -Evaluating cost: Effectiveness, Evaluating Humanity. Text Books: 1. Stephen.M.Shortell and Arnold. Kaluzny, (2005), Health Care Management, Thomson,5th edition. 2. S.K. Jha, (2007), Hospital Management, Himalaya Publishing House. 2012 Batch Onwards Page 101

References: 1. Francis CM, Mario C de Souza, (2000), Hospital Administration, New Delhi. Pvt. Ltd: New Delhi. 2. Srinivasan, A.V, (2000), Managing a Modern Hospital, Chapters 12, Response Books: New Delhi. 3. R. C. Goyal, (2006), Hospital Administration and Human Resource Management, 4th edition, PHI.

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HOSPITAL PLANNING, DESIGN AND MAINTENANCE Course Code: 33HM2 Learning Hours: 48 Credits :4 (8 Hours) Unit I: Hospital as a system: Definition of hospital, classification of hospitals, changes role of hospitals, role of hospital administrator, hospital as a system, hospital & community. (11 Hours) Unit II: Planning: Principles of planning , regionalization , hospital planning team , planning process ,size of the hospital , site selection , hospital architect , architect report , equipping a hospital , interiors & graphics , construction & commissioning ,planning for preventing injuries , electrical safety. (10 Hours) Unit III: Technical analysis: Assessment of the demand and need for hospital services ,factors influencing hospital utilization , bed planning , land requirements , project cost ,space requirements ,hospital drawings & documents, preparing project report. (11 Hours) Unit IV: Hospital standards and design: Building requirement, Entrance & Ambulatory Zone, Diagnostic Zone , Intermediate Zone , Critical zone , Service Zone , Administrative zone - List of Utilities: Communication facility , Biomedical equipment Voluntary & Mandatory standards , General standards , Mechanical standards , Electrical standards , standard for centralized medical gas system , standards for biomedical waste. (8 Hours) Unit V: Facilities planning: Transport, Communication, Food services, Mortuary, Information system, Minor facilities, others. Text Books: 1. Kunders(2005), Designing for total Quality in Health Care., 2. Gupta S.K.SunilKant Chandra Shekhar.R Satpathy, Modern Trends in Planning and Designing of hospitals References: 1. Syed Amin Tabish, Hospital and Nursing Homes Planning, Organisations & Management 2. Kunders Hospitals, Facilities Planning and Management

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LEGAL AND ETHICAL ISSUES IN HOSPITALS Course Code: 43HM1 Learning Hours: 48 Credits :4 Objective: The Hospital being a part of the larger socio political set up the student will be exposed to the legal and ethical issues pertaining to the Hospitals. (8 Hours) UNIT I: Establishment, Registration and Regulation of Health care organization: Registration and regulation of health care organization; formation of Health care organization under partnerships and corporate basis (private and public) and compliance with Medical Council of India act. (10 Hours) UNIT II: Hospitals and Labour enactments: Hospital as an industry unrest in hospitals Dispute Settlement mechanism Arbitration, conciliations and adjudication of disputes; Role of trade unions, unfair labour practices and victimization disciplinary actions requisitions of a valid disciplinary enquiry Service conditions Retrial benefits Social security and Insurance. (10 Hours) UNIT III: Hospital Services and Law: Contractual obligations in hospital services requisites of a valid contract Hospital as a bailee Physicians patient relations duties towards patients by medical and Para medical staff medical ethics and code of conduct to be observed in rendering hospital services. (9 Hours) UNIT IV: Medico Legal Issues: Police Investigation Giving evidence court deliberations organ transplantation Euthanasia (mercy killing) Diagnosis, prescriptions and administration of drugs Post treatment serves Anaesthesia, Surgery and sale of drugs. (11 Hours) UNIT V: Liability of Hospitals: Contractual liability: Award of damages and principles relating thereto, criminal liability and defences available to hospitals and medical staff. Tortuous liability and vicarious liability; Legal remedies available to patients; Remedies under contract law, tort, criminal law and consumer protection Act. Text Book: 1. Stuart Showalter , 2003, The Law of Health Care Administration, Health Administration Press: New York References: 1. Consumer Protection Act. 2. Francis D., Government and Business, Himalaya: New Delhi 3. Varma, D.P.S Monopolies, Trade Regulations and Consumer Protection, Tata McGraw Hill: New Delhi. 2012 Batch Onwards Page 104

4. R.K. Chaube, 2000, Consumer Protection and the Medical Profession, Jaypee Publishing: New Delhi. 5. Steven D. Edwards, Nursing Ethics, A Principle Based Approach, Macmillan Press Ltd., London. HOSPITAL INFORMATION SYSTEMS Course Code: 43HM2 Learning Hours: 48 Credits :4 Objective: To create interest in students to start a venture, inculcating values with orientation towards setting up own information systems and equip the student to take up various facets of hospital management. (8 Hours) UNIT I: The Information Explosion: Information is important Impact on society Impact on teaching and learning Impact on Government Impact on Healthcare The future of healthcare technology The future healthcare record Preparing for the future Summary. The world of Informatics. (11 Hours) UNIT II: The right information: The process of decision making Literature databases Searching the literature Example of unit-based literature Standards of information seeking Future consideration Summary. The Electronic health record: Functions of the health record Changing functions of the patients record Advantages of the paper record Disadvantages of the paper record Optically scanned records The electronic health record Automating the paper record Advantages of the EHR Disadvantages of the EHR Bedside or point-or-care systems Human factors and the EHR Roadblocks and challenges to EHR implementation The future Summary. (8 Hours) UNIT III: Securing the Information: Privacy and confidentiality and Law Who owns the data? Security Computer crime Role of healthcare professionals Summary. Information Systems cycle: The information systems cycle Analysis Design phase Development Implementation Why some projects fails? Summary. (11 Hours) UNIT IV: Electronic Communications: A bit of history Hardware and software for connecting Methods of accessing information World Wide Web (WEB) Communication Technologies Summary. (10 Hours) UNIT V: Telehealth: Terms related to Telehealth Historical perspective on tele-health Types of Technology Clinical initiatives Administrative initiatives Advantages and Barriers of telehealth Future trends Summary-The future of Informatics: Globalization of Information Technology Electronic communication Knowledge management Genomics Advances in public health Speech recognition Wireless computing Security Telehealth Informatics Education Barriers to Information Technology implementation Summary. 2012 Batch Onwards Page 105

Text Books: 1. Kathleen M,-Informatics for Healthcare professional 2. James OBrien - Management Information system, Tate McGraw Hill:NewDelhi Reference: 1. Peter Norton Introduction to Computer, Tate McGraw Hill:NewDelhi HOTEL INFORMATION MANAGEMENT Course Code: 33T1 Learning Hours: 48 Credits :4 Objectives: To inculcate awareness about the need for a systems approach to decision-making process in Hotel and hospitality organisations. (10 Hours) Unit I: Overview of Hotel Management: Internal environment - Sales and Marketing - Personnel and training - front office - Food and Beverage House-keeping - Maintenance and engineering - Leisure Facilities department- classification: Commercial hotel, resort hotel, residential hotel, motel, hotel chains and star system. (8 Hours) Unit II: Service management: Front office management records and data base -House keeping functions, housekeeping control, cost of labour and material - Budget - Housekeeping records and documents. (9 Hours) Unit III: Production planning and control: Production Planning Methods of Preparation Nutrition Content, Types of menu, standard recipes - Various types of service - Bar, room table, lounge, buffet and drive ins - production cost control. (9 Hours) Unit IV: Materials Management: Purchasing - Daily market list, specifications and quality control - Preservation, stocktaking, storage systems, Inventory levels - Computerised information Systems. (12 Hours) Unit V: Personnel department functions: Man power planning, selection recruitment and training, performance appraisal and compensationForecasting systems, records management and control- Financial management- Cash management, Costing: recipe costing menu pricing Control measures- Budgets: Cost and prices- Marketing department: Market environment-segments-Sales Promotion-Customer survey data base and integration. Text Book: 1. Doswell, Roger 1990, Approach in Hotel Planning New University Education, London. 2012 Batch Onwards Page 106

Reference: 1. Sutton, Donald F.1999, Financial Management in Hotel and Catering operation, Heinemann.

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TOURISM CONCEPTS AND PRINCIPLES Course Code: 33T2 Learning Hours: 48 Credits :4 Objectives: organizations. To give an overview of tourism industry and various

(8 Hours) Unit I: Tourism: Definitions and Concepts, tourist destination, services and industry, historical development- General Tourism Trends - Types of Tourists: recreation and leisure, interrelationships. (10 Hours) Unit II: Tourism Products & Attraction: Nature, Characteristics and Components of Tourism Industry-Elements and characteristics of tourism products-Tourism product production system-Tourism Product Life Cycletypology of tourism products. (11 Hours) Unit III: Types and Forms of Tourism: Interregional and intraregional tourism, inbound and outbound tourism, domestic, international tourism Forms of Tourism: religious, historical, social, adventure, health, business, conferences, conventions, incentives, sports and adventure, senior tourism- special interest tourism. (10 Hours) Unit IV: Tourist Transportation: Air transportation - Functioning of Indian carriers - Surface Transport- Rail Transport-Water Transport. (9 Hours) Unit V: International Tourism Organisations: Origin, location and functions of WTO, IATA, PATA, ASTA, UFTAA, and ICAO. Text Books: 1. Mill and Morrison, 1992, The Tourism System: An Introductory Text, Prentice Hall. 2. Cooper, Fletcher et al, 1993, Tourism Principles and Practices, Pitman. References: 1. Burkart and Medlik, 1981, Tourism: Past, Present and Future, Heinemann, ELBS. 2. Mill, R.C., 1990, Tourism: The International Business, Prentice Hall, New Jersey.

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HOTEL AND RESORT MANAGEMENT Course Code: 43T1 Learning Hours: 48 Credits :4 Objectives: To appraise students about the important departments of a classified hotel and to teach various aspects related to accommodation Industry. (9 Hours) Unit I: Origin and Expansion - Conversion of Tavern: Inns, Chalets and places into hotels, creation of private, Public and multinational hotel chains in India- Regional, National and International Hotel Associations and their operation (9 Hours) Unit II: Requirements and Procedure for Constructing Classified Hotel: Regulatory conditions and Guide lines for approval of Hotel Projects, Star categorisation, sources of Finance, Incentives and subsidy extended to Hotels in Tourist areas, and Tourist Backward areas. (9 Hours) Unit III: Resort Concept: Characteristics of Resort Management as opposed to Hotel Management, Historical Perspective and Indian Scenario. (11 Hours) Unit IV: Resort Planning: Preliminary Consideration in Resort Planning and Development and Phases of Resort Planning and Development Trends and factors in Developed Tourist Markets leading to growth of Resort Concept- Factors affecting rate- Basic Elements of a Resort Complex. (10 Hours) Unit V: Resort Management and Sales Promotion: Research and Analysiscurrent market- Market segmentation and potential guest markets, Tools of marketing, Advertising, Promotion and Publicity. Text Book: 1. Andrews, Sudhir 1985, Hotel Front Office, Tata McGraw Hill, New Delhi.

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ECO- TOURISM Course Code: 43T2 Learning Hours: 48 Credits :4 Objectives: The module will expose the students about the Tourism policy of India and of a few tourism states of the country. (9 Hours) UNIT I: Meaning and objectives of Ecology- laws and ideas in EcologyEcosystem-functions-basic properties, management of Ecosystem-Food cycle-Food chain-paradigm shifts in Tourism Ecology. (10 Hours) UNIT II: Human Ecology: Tourism Geography Types of Pollution Pollution ecology Energy environment nexus, Ecological Foot practice Ecological and socio-economic indicators, measures to control pollution. (10 Hours) UNIT III: Principles & function of Ecotourism, Tourism & Ecology relationship, Eco tourism facts-trends, western views of ecotourismecotourism in protected areas-ecotourism activities. (10 Hours) UNIT IV: Development - eco-development-sustainable development resource management, community participation, multistakeholder participation & responsiveness towards sustainable eco-tourism (9 Hours) UNIT V: Eco-tourism development agencies, the international Ecotourism society, Role of Ecotourism in WTO, UNDP, UNEP, Ministry of Tourism (GOI) Text Books: 1. Sukanta K Chaudhury, 2006, Culture, Ecology and Sustainable Development, Mittal: New Delhi. 2. Ramesh Chawala, 2006 Ecology and Tourism Development, Sumit international: New Delhi. References: 1. Matha Honey, 2002, Ecotourism Certification, Setting Standards & Practices, Island press: Chicago. 2. Rast Buckley 2004, Environmental Impacts of Ecotourism, CABI: London

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RETAIL ENVIRONMENT Course Code: 33R1 Learning Hours: 48 Credits :4 Objectives: To enable the students to learn the basics in retailing, evolution and trends in retailing. On successful completion of the course the students should have: understood the features of retailing learnt the theories of retail development learnt retail development in India and global retail markets. (10 Hours) UNIT I: Retail: Meaning Functions and special characteristics of a Retailer Reasons for studying. Retailing Marketing-Retailer Equation Marketing concepts applied to retailing Retailing as a career Trends in Retailing. (10 Hours) UNIT II: Retail Model and Theories of Retail Development Life cycle and phase in growth of retail markets Business models in retail other Retail models. (10 Hours) UNIT III: Strategic Planning in Retailing: Situation Analysis Objectives Need for identifying consumer needs Overall strategy, feedback and control consumer decision-making process. (10 Hours) UNIT IV: Retail in India: Evolution and Size of retail in India Drivers of retail change in India Foreign Direct Investment in retail Challenges to retail developments in India. (8 Hours) UNIT V: Global retail markets: Strategic planning process for global retailing Challenges facing global retailers Challenges and Threats in global retailing Factors affecting the success of a global retailing strategy Text Books: 1. Gibson G Vedamani, 2004, Retail Management Functional Principles and Practice, Jaico: New Delhi, 2/e 2. Swapna Pradhan, 2004, Retailing Management Text and Cases, Tata McGraw Hill: New Delhi, 2/e References: 1. Barry Berman and Joel R Evans, 2002, Retailing Management A Strategic Approach, PHI: New Delhi, 8/e 2. James R. Ogden, Denise Ogden, 2005, Integrated, Retail Management, Biztantra: New Delhi

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MALL MANAGEMENT Course Code: 33R2 Learning Hours: 48 Credits :4 Objectives: To acquaint the students with the basics of proper management of shopping mall and to expose them to the various operations involved in the management of a shopping mall. (10 Hours) UNIT I: Store Management - Responsibilities of Store Manage - Store Security, - Parking Space Problem at Retail Centers - Store Record and Accounting System - Coding System, Material Handling in Stores - Mall Management - Factor influencing Mall establishments. (10 Hours) UNIT II: Introduction - Concept of shopping mall - Growth of malls in India Mall positioning strategies - Strategic planning for malls. (10 Hours) UNIT III: Aspects in Mall Management - Concepts in mall design - Factors influencing malls establishment - Recovery management, Aspects in finance - Human resources - Security and accounting - Legal compliances and issues - Measuring mall performance. (10 Hours) UNIT IV: Mall Operations - Store allocation - Leasing negotiations Maintenance and repairs - Security and safety procedures and regulations Operational activities - Footfalls measurement - Common area management. (8 Hours) UNIT V: Tenant Management - Selection of anchor tenant - Tenant mix Types of retail formats - Multiplexes - Food courts - Branded stores Speciality stores Hypermarkets Supermarkets - Mall resource allocation - Owner- tenant relationship. Text Books: 1. Barry Berman, Joel R. Evans: Retail Management A Strategic Approach 2. Levy, Weitz: Retail Management References: 1. A. J. Lamba: The Art of Retailing 2. David Gilbert: Retail Management

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DIRECT AND NETWORK MARKETING Course Code: 43R1 Learning Hours: 48 Credits :4 Objectives: To explain options of marketing using 20th century medium and internet as an option of 21st century. (10 Hours) UNIT I: Introduction- The Scope of Direct Marketing- Business, Strategic and Direct Marketing Planning- The Impact of Databases- Consumer and Business Mailing Lists- The Offer- Magazines- Newspapers- TV/RadioTelemarketing/Tele services-Overview of Internet Direct Marketing - ECommunications (10 Hours) UNIT II: Direct and Digital Marketing- Modern integrated DM & interactive marketing - Three different business models - stand alone, integrated and support Catalysts of change in modern marketing -From distance selling to interactive marketing -Managing relationships across channels and media -The direct and interactive marketers' information system-Datadriven marketing planning. (10 Hours) UNIT III: Network Marketing- Advantages and Disadvantages- Network Marketing Boom-Network Marketing Compensation Plan- Evaluating Network Marketing Opportunity Relationship Marketing Introduction- Six Market Models - creating Successful alliances- Referral and Influence Marketing (10 Hours) UNIT IV: Creating and implementing Relationship Marketing StrategiesIntroduction- People-Processes- Proactive - Personalized ServiceRelationship Marketing Plan- Relationship Management Chain- Value Proportions- Identifying appropriate customer value segments-Designing value delivery systems- Managing and Maintaining delivery satisfaction. (8 Hours) UNIT V: Legal Issues and Best Practice-Data Protection and Privacy, electronic communications and the Indian Directive, self-regulation and codes of practice- pitfalls and opportunities of international direct and interactive marketing- consumer and technological landscape of the future- Emerging Trends in Network Marketing Text Books: 1. Stone, Bob, and Jacobs, Ron, 2001 Successful Direct Marketing Methods, 7/e McGraw-Hill: New York, NY. 2. Dave Chaffey, Richard Mayer, Kevin Johnston, Fiona Ellis-Chadwick Internet Marketing: Strategy, Implementation and Practice References: 1. Edward L. Nash- Direct Marketing: Strategy, Planning, ExecutionThe McGraw Hill Companies 2012 Batch Onwards Page 113

2. Shyam Sunder Kambhammettu Network Marketing Concepts and Cases- Magnus School of Business, Hyderabad

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RETAIL OPERATIONS, SYSTEMS AND INVENTORY Course Code: 43R2 Learning Hours: 48 Credits :4 Objective: To provide an understanding of the retail operations, its systems and inventory management (10 Hours) UNIT I: Choosing a Store Location: Importance of location to a retailer Trading Area Analysis -Regional Analysis Characteristics of the trading areas (10 Hours) UNIT II: Site selection: Actual site analysis and selection Choice of a general location characteristics of the available site Retail store layout the circulation plan space mix and effective retail space management Floor space management (10 Hours) UNIT III: Operations Management: Operating a retail business operations Blueprint store maintenance, Energy management and renovations Inventory management store security Insurance Credit management Computerisation Outsourcing. (10 Hours) UNIT IV: Evaluating a retail operation: Store operating parameters Using the strategic resource model in retailing designing a performance programme (8 Hours) UNIT V: Retail Inventory: Inventory Planning Return on inventory investments and stock turnover Inventory Management Physical and perpetual inventory systems retail method of inventory valuation. Text Books: 1. James R Ogden and Denise T Ogden Integrated Retail Management, Biztantra, 2005 2. Barry Berman and Joel R Evans Retail Management A strategic Approach, Prentice Hall of India, Tenth edition, 2006 References: 1. Gibson G Vedamani Retail Management Functional Principles and Practice, Jaico Publishing House, Second edition. 2004 2. Swapna Pradhan Retailing Management : Text and Cases Tata McGraw Hill Publishing Company Ltd., 2004

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