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Chapter 18 Making and Evaluating Presentations Delivery = how a presenter uses his or her body and voice to communicate

e a message to an audience Projecting = sending the sound of your voice to all areas of a room without shouting, force, intensity, and volume are controlled but sufficient Important vocal characteristics: Volume Tone Rate and tempo Diction

Important nonverbal cues: Appearance Entrance Posture Movement Gestures Facial communication Eye contact Exit

Stage presence = an illusion created by the quality of the energy, poise, confidence, and control that a presenter conveys to an audience Emphatic gesture = stresses or places special attention on what a presenter is saying, adds emphasis Descriptive gesture = allows a presenter to create a mental image to help his or her audience visualize what he or she is talking about; a form of visual aid Critic = someone who, through training and experience, is qualified to analyze and make judgments about something Critical perspective = a standard by which a presentation is judged to be successful or unsuccessful Judgment by results = evaluates whether or not a presenter accomplished the goal of his or her presentation Judgment by ethical standards = determines whether a presenter behaved ethically in a presentation Judgment by aesthetics = evaluates the overall appearance or impact of a presentation, aesthetically effective if the presenter planned a proper introduction, body, and conclusion Judgment by multiple standards = uses two or more critical perspectives to determine the success of a presentation