You are on page 1of 8

Did you know that MAGGI is named after its great inventor?

Over a century ago, back in 1884, a genius called Julius Maggi invented a powdered pea and bean soup, to provide nutritious, easy to prepare food for busy women who worked in factories and didnt have time to prepare healthy meals. This new product really improved the nutrition of common people, and he followed this first MAGGI product two years later with the invention of ready-to-use soups and liquid seasoning. But he didnt stop there! Soon afterwards, Julius Maggi perfected bouillon concentrates, first in capsules, then in cubes.More than 100 years later, MAGGI is still a byword for top quality products that combine healthy and varied nutrition, fast and easy preparation and affordable prices. As the Middle Easts leading food brand, we make it our top priority to give you tasty and affordable products. And dont forget to try our recipe ideas because you and MAGGI can create tastier, balanced meals! Maggi noodles is a brand of instant noodles manufactured by Nestl. The brand is popular in India, South Africa, Brazil, Nepal, New Zealand, Australia, Malaysia, Singapore, Sri Lanka, Bangladesh, Pakistan, and the Philippines in several countries, it is also known as

"maggi mee" (mee is Indonesian/Malaysian for noodles). Maggi noodles are part of

the Maggi family, a Nestl brand of instant soups, stocks, and noodles. In Malaysia, there are fried noodles made from maggi noodles known as Maggi goreng. Maggi noodles recently introduced a new variety of its noodles, to cater for the health conscious like 'No MSG', 'Less Salt', and 'No Trans fat'. A wholewheat flour based noodle variation marketed by the name "Vegetable Atta Noodles" has been introduced in India (Atta flour is used in preparing most forms of wheat based breads in India) and caters to health conscious buyers wary of the refined flour used in the regular Maggi noodles. This move helps the brand in India as suburban mothers, who feed the noodles to children as an afterschool snack, are the primary customers of the brand. Recently, a line of Rice noodles and Whole wheat with pulses, carrots, beans, and onions has also been introduced in India. In fact, "Maggi" has become a genericized name for instant noodles in India and Malaysia. In mid 2008, New Zealand supermarkets introduced replacement formulations for its Beef, Oriental, and Curry flavours. A new feature is an extra sachet containing dehydrated vegetables. Maggi claims the new range contains 88% less total fat and 86% less saturated fat than the average of top-three (unnamed) 2-minute-noodle competitors. The new Maggi range also has considerably lower fat than its own previous formulation. However, the salt content has been increased by 31 percent. Consumers have not reacted well to the new formulations, complaining that they want the original chicken flavour back. Maggi noodles also produces cup noodles known as "Hot Bowl", and sells cup noodles branded "Cuppa Mania" in India.

Flavours and Variety


Maggi Noodles are available in a large assortment of different flavours. They are:

Original Flavour Chicken Curry (a healthier alternative is also sold in supermarkets) Kari Letup (Extremely Spicy Curry) in Malaysia Laksa Lemak (discontinued) Tom yam Chicken & Corn Beef Oriental Masala Prawn Dal Sambar (whole wheat noodles) Asam Laksa Cheese Pizza (only in Saudi Arabia, was available for a period of time in Australia) Sup Tulang (bone soup) (in Malaysia) Chatpata Tomato Stronger Chicken Vegetable Atta Noodles (whole wheat noodles) mostly in India Shahi Pulao (rice noodles) Chilly Chow (rice noodles) Lemon Masala (rice noodles)

Mi Goreng Char Mee Mi Goreng Kicap Bawang Mi Goreng Pluz Asli Capsica (discontinued) itik(duck)

The British Advertising Standards Authority said that the ad did not abide by the new consumer protection legislation, by which advertisers have to provide proof of health claims. They have faced criticism for double standards, adhering to standards in developed countries, but then making misleading claims in developing countries, where the legislation permits it. Maggi Noodles also contains the additives E150d and E627. E150d is sometimes made from maize, which is usually genetically modified. According to Nestle Consumer Services, "the ingredient Flavour enhancer- E627 (Sodium Guanylate) used in [Nestle's] product is made from vegetarian source i.e. from

Tapioca starch. It is not prepared from any non-vegetarian item." As also confirmed by Nestle's consumer services, all the variants of Maggi 2-Minute noodles (except chicken) are 100% vegetarian.

Servings: Serves 1 Serving Suggestions: Add suggested garnishings shown on pack for a more complete meal Tips : MAGGI noodles can also be made into many other dishes. Refer to MAGGI Cookbook for ideas Recommended Retail Price: ( W.Mal ) RM 0.58 per pack (RM2.90 for multipack of 5)

Reputation and Competition Australia Australia, officially the Commonwealth of Australia, is a country in the southern hemisphere comprising the Australia of the world's smallest continent, the major island of Tasmania, and numerous list of islands of Australia in the Indian Ocean and Pacific Oceans.... and New Zealand New Zealand New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses , and numerous Islands of New Zealand, most notably Stewart Island/Rakiura and the Chatham Islands.... instant noodles tend to be eaten by a large area of the populace. As such, there is a large amount of competition in the market. While Maggi is arguably the most popular of all noodle brands (and tends to get its own section in supermarkets), it also has a reputation for being too dull and tasteless.

Its main competitors tend to be Mi Goreng noodles, which are significantly cheaper and spicier, as well as products from Trident, Nissin Foods and Nong Shim Nong Shim Co., Ltd. is a food manufacturer specializing in instant noodles and snacks. The company was established under the name Lotte Industrial Company on September 18 1965 in South Korea and changed its name in March 1978.... . Most standard supermarkets in Australia Korea Korea is a geographic area composed of two sovereign countries, a civilization, and a former state situated on the Korean Peninsula in East Asia.... Indonesia The Republic of Indonesia , is a transcontinental country in Southeast Asia and Oceania. Comprising Islands of Indonesia, it is the world's largest Archipelago state....

Kingdom of Thailand is an independent country that lies in the heart of Southeast Asia. It is bordered to the north by Laos and Myanmar, to the east by Laos and Cambodia, to the south by the Gulf of Thailand and Malaysia, and to the west by the Andaman Sea and Myanmar....

Japan Japan is an island country in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, People's Republic of China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south.... .

Health claims controversy

In October 2008, Nestl mistakenly aired an advert meant for Bangladeshi TV on British TV. The advert made false claims that the noodles would "help to build strong muscles bone Malaysias no 1 bag noodles and voted as best Performing brand by Readers Digest
Readers Survey (2000 / 2001 / 2002). Good range of great tasting popular flavours

Who their target market


To those who always pack noodles or food in the luggage for people who wants to go camping, person who have no time to cook at home and for teenagers. Because of this is instant food, so the preparation to cook this product doesnt take long time to prepare and the price for each pack are valuable and cheap so everyone can buy it especially student.

Promotion methods being used..


contest (cooking contest and etc) free sample using media and internet design more attractive design for their product to attract more people to buy it upgrade their product quality and quality with what customers need create a communication link for the customer to comment about their product