COLORING

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One of the biggest misconceptions in B2B marketing is that you have to take yourself so seriously all the time and not have any fun. I couldn’t disagree more. Social media and content marketing give marketers more freedom than ever before to showcase their personalities, put a human face on their brand, and more effectively spread their marketing messages through storytelling. There’s no mistaking, it’s a good time to be a marketer again. From a content marketing perspective this book may look like a giant piece of “chocolate cake,” as in only here to entertain. But, that’s the beauty of content. You can’t judge a book by its cover and you may be pleasantly surprised to find that this coloring book consists of all the necessary elements of a successful and valuable piece of content. It’s useful, engaging, entertaining, and most importantly, educational. So sit back, have fun, and expand your knowledge in b2b marketing. We’ll show you some of the most impactful marketers in the world, b2b marketing buzzwords, and much more! I hope you enjoy this book as much we did putting it together. Here’s to my fellow marketers, let’s have some fun!

Jason Miller
Social Media Strategist, MARKETO

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Help me find my marketing buzzwords! Acquisition Authentication email attachment blacklist personalization optin deduplication deliverablility preferences subscription workflow campaign unsubscribe purl nurturing list dkim content supression 3 .

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marketin g 5 .

6 .YOU CAN CUT INTO THE FINGERS TO MAKE OBJECTS FIT IN HANDS.

MATCH EACH PICTURE WITH ITS CORRESPONDING EVENT BY DRAWING LINES FROM THE STARS TO EACH DRAWING! 7 .

omnihili olupta quatqui sitatur. exceperate aciiscit quos aliqui ipsa doluptat eatiscit facearum que as ab ipit dipsamu scitatiisre an cus. Itatur res am quia volo debit. Your very own landing page! Your very own landing page! 5 Lores dolent diti el ipicipic te prae asim etus. hero shot. Hero Shot KEY landing page possibilities using the given CONTENT pieces. eTC. re cus. Client testimonial . assemble a personal landing page. Social Sharing 2.36 CLIENTS WHO USE THIS PRODUCT: 6 3. re cus. 5 7 2 4 1.1.00 / 5. GETTING STARTED email address* First name* last name* business phone* Company* department *Required Field 1 7 1 6 2 3 0. The Benefits 5.. exceperat. Ut. exceperate aciiscit quos aliqui ipsa doluptat eatiscit facearum que as ab ipit dipsamu scitatiis. 2. Context of Use 7. re cus. Request for data 4. maio mo que simperumet voluptat millab mut ad quid quo blandeb itaectur accae. exceperate aciiscit quos aliqui ipsa doluptat eatiscit facearum que as ab ipit dipsamu scitatiis..re cus. sequate tiosto ipis ipiet quat earum lam serum dit es esti tem adita maio mo que simperumet voluptat millab mut ad quid quo blandeb itaectur accae. Your very own landing page! 8 . nis volori tem. exceperate aciiscit quos aliqui ipsa doluptat eatiscit facearum que as ab ipit dipsamu scitatiis. Company / Personal Logo 6. you may draw your own logo. Call to Action (CTA) 3.

keypoints of product 2.Social Sharing Company / Personal logo GETTING STARTED email address* First name* last name* business phone* Company* department *Required Field Hero shot data request CTa button 0. the benefits CUT DIVIDERS to any size desired 9 . 3.36 CLIENTS WHO USE THIS PRODUCT: context of use Hero shot headline / sub-head 1.00 / 5.

WALK THE COMPLICATED PATH OF GAINING A CLIENT’S TRUST WITH ME. social. offline) OPPORTUNITY CUSTOMER!! 10 . generate awareness and “like” AWARENESS FRIEND NAME ENGAGED PROSPECT LEAD NURTURING DATABASE SALES LEAD develop relationship until sales ready (email.

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12 .Match each leader with his or her book by writing the author’s name under each writer’s portrait.

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marketo.http://blog.html 17 .com/blog/2013/02/ the-dawn-of-marketing-automation-video.

Cost to an advertiser for each visitor that takes a specific action 19. or other marketing vehicle DOWN 1. The process of employing different tactics to improve a business’ ranking in organic or unpaid search results to increase conversions 3. The process of determining the sales readiness of leads using a pre-determined scoring methodology and ranking them accordingly 10. a type of marketing characterized by prospects and customers seeking out and finding companies rather than vice versa 14. The process of building relationships with qualified prospects. This rate calculates the percentage of Visitors who enter your website and leave rather than continue viewing other pages within the same site 16. with the goal of earning their business when they are ready 13. a specific event that represents the goal of the landing page 8. Takes the qualified leads and converts them into customers 6. information. advertising expenditure required to obtain each new sales lead 4. email. a website on which an individual or group of users record opinions. really simple syndication 12. 1 1 2 2 3 5 4 7 13 11 6 4 6 5 15 15 10 8 8 10 11 17 12 12 13 19 9 7 14 18 14 16 ACROSS 2. delete. regardless of their timing to buy. advertisement. an area where multiple users add. Electronic book 9. steady flow. and edit each other’s web content 7. on a regular basis 17.I need help solving this puzzle so I can get my content out at peak interval. so that it may be processed and displayed as it is received 17. a type of web page that a user encounters after clicking on a link from a search engine. identification of a person or entity that has the interest and authority to purchase a product or service 15. etc. Slang term for someone just learning how to use the Marketo platform 18 . a fictional person used to represent a specific target segment for a company 5. the advertising cost to reach 1000 viewers 18. the process of transmitting digital data in a continuous. Content management system 11.

AND REVEAL THE HIDDEN IMAGE! 19 .CONNECT EACH DOT.

EMAIL virtual series SURVEY DIRECT MAIL webinar RADIO TV TRADE SHOW BILLBOARD Newsletter 20 .can’t decide what programs to deploy? use the decision dice to pick your methods.

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DAVID M EERMAN MEERMAN SCOTT SETH GODIN JEREMIAH OWYANG JEREMIAH OWYANG SETH GODIN BRIAN SOLIS BRIAN SOLIS 22 .

HELP ME FIND ALL TEN DIFFERENCES BETWEEN THE TWO IMAGES! s Jason Miller Seth Godin Michael Brenner Ann Handley Tom Skotidas Doug Kessler Brian Clark Scott Monty CC Chapman Chris Brogan Brian Solis Brian Carter Jay Baer amber naslund Peter Shankman David Meerman Scott AMY PORTERFIELD Jeremiah Owyang 23 .SOMETHING IS WRONG WITH THESE PICTURES.

Give yourself a hi-five and go make some BIG content for yourself! Maria Pergolino Jason Miller 24 . Your CEO can rest easy knowing that you have completed the official Marketo Big Marketing Acitivity Coloring Book with style. ambition and a new found awareness of how fun it is to be a marketer again.OFFICIAL CERTIFICATE OF MARKETERSHIP Awarded for great achievement in marketing automation amazingness.

cpa 19. extensible network 4. Brian Carroll. bounce 16. CPL 4. Joe Pulizzi. C. NOVEMBER Marketo Summit SAN FRAN. blog 17. APRIL Content Marketing World CLEVELAND. MARCH find the difference 25 . closed-loop reporting 9. lead 15. Paul GillIn. Michael Brito JOHN JANTSCH. EKATERINA WALTER mari smith. ebook 9. cms 13.C. cpm 18. time-series analytics engine bonus. conversion 8. Sales 6. workflow engine 3. Lee Odden. seo 3. ARDATH ALBEE. David Meerman Scott. landing marketo platform word jumble 1. scoring 10. amber naslund Sally Hogshead. AMY PORTERFIELD. system record 2. GARY VAYNERCHUK. social marketing 8. JUNE Dreamforce SAN FRAN. marketing automation DOWN THOUGHT LEADER BOOK MATCH UP 1.the email marketing wordfind content marketing crossword ACROSS 2. Chapman. chris brogan. brian solis. SEPTEMBER MicrosofT CONVERGENCE ATLANTA. inbound 14. inbound marketing 7. march SXSW AUSTIN. Jay Baer. ann handley. noob revenue cycle maze Seth Godin. brian carter Scott StraTten. sales insight 6. tim ash Dave Kerpen. MALCOLM GLADWELL. nicHole kelly conference matching Search Marketing Expo SEATTLE. streaming 17. WIKI 7. Guy Kawasaki. PERSONa 5. rss 12. lead management 5.

Jason Miller Jason Miller is the social media strategist at Marketo. PRESIDENT & CEO SCORCH ® A DIGITAL MARKETING AGENCY LOCATED IN ST. and dare I say it. maria pergolino Maria Pergolino recently joined Apttus as Vice President of Marketing. effective. Marketo ® Marketo provides easy and powerful marketing automation software with everything a marketer needs: email. As a key leader and early stage member of the Marketo Marketing team. and ultimately driving revenue. LOUIS. inbound and social media marketing. Marketo. he is winning awards as a concert photographer. When he is not building campaigns.PHIL FERNANDEZ. 26 . He is responsible for leading the company’s social media efforts by increasing engagement. writing blogs. even fun! . and winning at Seinfeld trivia. lead management. campaign optimization. Marketo builds the marketing automation software that makes this possible. optimizing for lead generation. Maria brings to Apttus deep domain expertise in marketing automation. and tracking the ROI of social. Jason previously worked at Sony Music entertainment developing and executing marketing campaigns around the biggest names in music. MISSOURI THAT FUELS BRAND ACTIVATION FOR MARKETO. singing 80’s hair metal Karaoke. after almost four years with the fast growing Marketing Automation company. social. CHRIS BUEHLER AND RYAN CARROLL COLLABORATED WITH ILLUSTRATOR ANDY BEYER TO DESIGN AND CREATE THE MARKETO BIG MARKETING ACTIVITY COLORING BOOK. He is also a content creator specializing in visual content marketing. and more. analytics.

Known for providing breakthrough innovation and fueling explosive growth. Cairn House South County Business Park Leopardstown Dublin 18.1. delivers more campaigns.marketo.2331 www. and the #1 fastest-growing private company of 2011 by the Silicon Valley Business Journal. In both 2011 and 2012 the company received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine.242. generates more win-ready leads.com www.376. Headquarters 901 Mariners Island Blvd. Complete. CA 94402 Tel: + 650.A. powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Powerful. Suite 200 San Mateo. Marketo was recently named one of America’s Most Promising Companies by Forbes.About Marketo Easy. Marketo uniquely provides easy-to-use. the #1 Marketing Software Vendor on the INC 500. Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver. for Best Marketing Automation Solution and Best Chatter Exchange.S.marketo. Salesforce.twitter. comprehensive services and expert guidance.3000 ANZ Marketo Australia Pty Ltd Level 1 435a-437 Kent Street Sydney NSW 2000 Australia Toll Free AU: +61 1800 352 270 27 . Marketo’s marketing automation and sales effectiveness software – including the world’s first integrated solution for social marketing automation – streamlines marketing processes. and dramatically improves sales performance.com/marketo EMEA Ltd. With proven technology.com customers also honored the company with two AppExchange Best of ’11 Awards.com blog. U.2300 Fax: + 650. Ireland Tel: + 353.376.

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