You are on page 1of 2

ENERGIO CAFÉ The real reason to wake up!

Your energy, day by day!
Which is the hardest thing to do early in the morning? (to wake up) Which is the easiest way to wake up? (to be surprised by your lover with a coffee in bed) Replace your alarm clock with a flavored cup of coffee. For days when you are lazy, For days when you have a lot of work and for days when you do not get anything but still trying, ENERGIO CAFÉ. This coffee is not good only for it’s taste, but also for it’s natural benefits, as experts are testifying after the researchers have tested Energio Café on hair and face. Female expert: For a shiny hair, put in a cup of Energio Café a few drops of olive oil and perfume. Allow it to cool and put it on your dry hair, leaving it for 15-20 minutes, then clean up with water. The results will surprise you! Male expert: For a clean and fresh face, mix Energio Café with one egg and fresh chopped aloe vera leaves. Apply the mix on your face using a circular motion, like a massage. Allow it to dry and then clean it well with warm water. Doing this every day you will see the results very quickly. It contains hormone of happiness, Makes your life better, without stress, For all kinds of days. ENERGIO CAFÉ.

Repetition – of the product’s image during the advertisement On a semiotic perspective. all the images. the recipes for a shiny hair and a clean and fresh face 5. Semantic strategies – antithesis (Which is the hardest thing to do early in the morning? Which is the easiest way to wake up?) PERSUASIVE TECHNIQUES I USED: 1. this ad incorporates the elements mentioned by: Ferdinand de Saussure a. signified – the interpretation of signifiers Charles Peirce a. Morphological level – use of verbs (Replace your alarm clock with a flavored cup of coffee) 3.PERSUASIVE DEVICES I USED: 1. Makes your life better. Beautiful people – on the final of video. the coffee beans in a shape of cup of coffee b. Association – of energy with coffee 2. index – the clock. the text c. It contains hormone of happiness. For all kinds of days) 2. For days when you do not get anything but still trying) 4. the coffee. text b. For days when you have a lot of work. Sounds level – rhyme (Your energy. without stress. signifier – sounds. Testimonial – experts testifying that Energio Café has natural benefits for hair and face (a female and a male) 4. The sentence structure – anaphora (For days when you are lazy. images. icon – the male and the female. Explicit claims – explicit details about the benefits of this coffee. day by day. symbol – Energio Café . the two women 3.