Understand Search Engines

SEOer www.zaccode.
com
SEOer
SEOer
:
: Zac
SEO
201011
1
SEOer Zac
SEOer www.zaccode.com
Zac SEO 2 SEO
2010 11
Zac 2009 10
www.zaccode.com
2
SEOer Zac
SEOer
SEO SEO
SEO
SEO
SEO
SEO
SEOer
SEO
SEO
3
SEOer Zac
1
SEO
123
SEO
123
Google
SEO 123
4
SEOer Zac
Google 2003
FlashJavaScript
Google
PR
5
SEOer Zac
3-1
Google
6
SEOer Zac
7
SEOer Zac
1 Google
8 3
PPC
PPC
10
100
19600000
SEOer
SEO
SEO SEO
8
SEOer Zac
Google
8
9
SEOer Zac
3
SEO
3-2
10
SEOer Zac
HTML Title Tag
HTML Description
Tag
Google
5 Google
SEO
6 Google
Google
11
SEOer Zac
URL SEO
URL
Google
7 Google
Google
2010 4 URL
URL
8 URL
Google
3- 3
Google
12
SEOer Zac
Google
10
11
3-4
Indented Listing
Google
13
SEOer Zac
12
3-5
Sitelinks
Google
13
3-6
Mini Sitelinks
14
SEOer Zac
14
3-7 One-box
Google one-box
One-box
15 Google One-box
3-8
Rich Snippet
RDFa Microdata Google
15
SEOer Zac
16 Google
17
3-9
Google
18 Google
3-10
16
SEOer Zac
Google
19 Google
SEO
1 HTML
2 -
3 -
4-1
spiderbot
HTML
17
SEOer Zac
robots.txt robots.txt
Baiduspider+(+http://www.baidu.com/search/spider.htm)
Mozilla/5.0 (compatible; Yahoo! Slurp China; http://misc.yahoo.com.cn/help.html)
Mozilla/5.0 (compatible; Yahoo! Slurp/3.0; http://help.yahoo.com/help/us/ysearch/slurp)
Mozilla/5.0 (compatible; Googlebot/2.1; +http://www.google.com/bot.html) Google

msnbot/1.1 (+http://search.msn.com/msnbot.htm) Bing
Sogou+web+robot+(+http://www.sogou.com/docs/help/webmasters.htm#07)
Sosospider+(+http://help.soso.com/webspider.htm)
Mozilla/5.0 (compatible; YodaoBot/1.0; http://www.yodao.com/help/webmaster/spider/; )
18
SEOer Zac
20
A A1A2A3A4 A4
A B1B2B3B4
21
A A1B1C1 A
A1 A2A3A4......
19
SEOer Zac
SEO
URL
1.
2. HTML URL
3.
URL URL
20
SEOer Zac
HTML
URL
4-2
SEO
HTML
HTML JavaScript
HTML
HTML
<div id="post-1100" class="post-1100 post hentry category-seo">
<div class="posttitle">
21
SEOer Zac
<h2><a href="http://www.chinamyhosting.com/seoblog/2010/04/01/fools-day/"
rel="bookmark" title="Permanent Link to "></a></h2>
HTML
Meta
Flash
22
SEOer Zac
22
Google
23 Google
Google
Google
Google
24 Google
Google SEO
Google
25
23
SEOer Zac
Google
Google
SEO
h1
theaantoof
HTML
24
SEOer Zac
10
MD5
SEO
1 2 7 10....... L
1 7 30...... M
2 70 305...... N
...
6
2 7 10...... X
25
SEOer Zac
x
7 50 90...... Y
ID
ID
2
2
1 2 15 58....... l
1 3 6...... m
5 700 805...... n
...
7
1 2 6...... x
...
Y
80 90 100...... x
Google PR
PR
26
SEOer Zac
PR
PR
HTML
PDFWordWPSXLSPPTTXT
Flash
Flash
Flash
4-3
27
SEOer Zac
26
1 2 15 58....... l
1 3
6...... m
5 700 805...... n
28
SEOer Zac
...
7
1 2
6...... x
...
Y
80 90 100...... x
2 7 2
7
2 7 - 1 6
27 Google 100
76
29
SEOer Zac
28 76
SEO
30
SEOer Zac
AB A
A B
H1 SEO
31
SEOer Zac
11 Google 6 30 950
2/8 20%
80% 80%
IP
5
32
SEOer Zac
Google
SEO
google.cn SEO
SEO
SEO
SEO
5-1
1997 Google
PR
33
SEOer Zac
SEO
http://patft.uspto.gov/netacgi/nph-Parser?patentnumber=5,920,859
5-2 HITS
HITS Hyperlink-Induced Topic Search HITS
Jon Kleinberg 1997
http://patft.uspto.gov/netacgi/nph-Parser?patentnumber=6,112,202
HITS Hub
ScoresAuthority Scores
HITS
123
HITS
HITS HITS
34
SEOer Zac
HITS
HITS
SEO
5-3 TrustRank
TrustRank TrustRank
TrustRank 2004
2006 TrustRank PDF TrustRank
PDF
http://www.vldb.org/conf/2004/RS15P3.PDF
TrustRank Google Google TrustRank
Google TrustRank Google
Google TrustRank TrustRank TrustRank
Google
TrustRank
TrustRank
TrustRank
TrustRank
TrustRank TrustRank
TrustRank
PR
35
SEOer Zac
PR PR
TrustRank PR
TrustRank TrustRank
TrustRank
TrustRank
TrustRank 90 80
TrustRank TrustRank 5
20% TrustRank
TrustRank
TrustRank
TrustRank TrustRank
TrustRank
TrustRank TrustRank
TrustRank
TrustRank
5-4 Google PR
PR PageRank Google PR SEO
PR
PR Google
PR
Google Pr
PR
PR PR
PR PR PR
36
SEOer Zac
PR 100 PR 10
10 PR 20 5 PR
PR PR
PR
PR(A) = (1-d) + d(PR(t1)/C(t1) + ... + PR(tn)/C(tn))
A A
PR(A) A PR
d d=0.85
t1...tn A t1 tn
C C(t1) t1
PR A PR A
t1 tn PR t1 tn PR PR
A PR
PR
PR
29
Y PR PR
PR PR PR
PR
PR A B
37
SEOer Zac
A B B A PR
A PR
PR
PR
PR
(1-d)=0.15
URL
PR
Google PR Google
PR PR PR PR
0.15 PR 0-10
PR 0 10 PR
PR5 PR
PR PR PR
PR PR
2010 4 1
2009 12 31
2009 10 29
2009 6 23
2009 5 26
2009 4 1
2008 12 31
PR PR1 PR2
100 PR2 PR3 1000 PR5 PR6
PR PR
38
SEOer Zac
PR
PR PageRankPage Page
PageRank
PR
PR PR
PR
PR PR
PR
PR PR
PR
PR PR
PR PR
PR PR
PR
Google Google PR PR Google
200 SEO PR
PR Google PR
Google
PR
PR
PR
Google
PR PR
39
SEOer Zac
PR
PR
PR Google
PR6 PR7
PR PR3 PR2 PR6 7
PR5 PR4 Google PR
PR Google
PR Google
PR
5-5 Hilltop
Hilltop Krishna Baharat 1999 2000 2001
Google Krishna Baharat Google
Hilltop PR PR
PR
PR
Hilltop Hilltop
Hilltop
Hilltop Google
Hilltop
Hilltop Hilltop
LocalRank LocalRank
40
SEOer Zac
Hilltop Krishna
Baharat
HITS
IP
Hilltop
LocalRank
2001 Krishna Baharat
Hilltop
LocalRank
Hilltop 2003 Hilltop

Google Google
Krishna Baharat
Hilltop Google
Hilltop SEO
6
10 10
6-1
41
SEOer Zac
eye-tracking
enquiro.com 2005
enquiro.com eyetools.com did-it.com
2005 6 SEO F
42
SEOer Zac
43
SEOer Zac
30
Google enquiro.com MSN
31
2009 Google enquiro.com

Google
44
SEOer Zac
32 Google
2006 10 397
45
SEOer Zac
33
56.36%
0.36%
46
SEOer Zac
34
2006 8 AOL 2006 3 1

5 31 1900 1080 65 8000 ID
ID
SEO
9038794 4926623
2,075,765
42.1 %
586100
11.90%
418643
8.50%
298532
6.10%
242169
4.90%
47
SEOer Zac
6
199541
4.10%
168080
3.40%
148489
3.00%
140356
2.80%
10
147551
3.00%
2,075,765
586100
3.5
418643
4.9
298532
6.9
242169
8.5
199541
10.4
168080
12.3
148489
14.0
140356
14.8
10
147551
14.1
42.1%
10 89.71% 11 20 4.37%
2.42% 5 99%
SEO
SEO
48
SEOer Zac
SEO
6-2
2007 4 enquiro.com google.cn 50 18-25
35
google.com google.cn Google

F google.cn
49
SEOer Zac
36 Google
google.cn google.cn
Google
Google 8-10
Google.cn 30 55
50
SEOer Zac
10
6-3
10
2007 9 enquiro.com
37
51
SEOer Zac
enquiro.com
38
SEO
2007
52
SEOer Zac
enquiro.com
39
SEO
53
SEOer Zac
40
1.
2.
3.
2010 3 OneUpWeb
54
SEOer Zac
41
SEO
7-1
Google
55
SEOer Zac
SEO
42
SEO
SEO
SEO
"SEO "
56
SEOer Zac
43
SEO
7-2
Google
57
SEOer Zac
44
58
SEOer Zac
45
7-3 *
**
Google
*
*
59
SEOer Zac
46
7-4 inurl:
inurl: url Google inurl inurl
inurl:
60
SEOer Zac
47 inurl:
url
url inurl:
7-5 inanchor:
inanchor: inanchor
Google
61
SEOer Zac
inanchor:
48 inanchor:
SEO
inanchor:
62
SEOer Zac
SEO
7-6 intitle:
intitle: title Google intitle
Title SEO
title intitle
title
63
SEOer Zac
49
intitle:
64
SEOer Zac
50 intitle:
7-7 allintitle:
allintitle:
allintitle:SEO
intitle:SEO intitle:
65
SEOer Zac
SEO
7-8 allinurl:
allintitle:
allinurl:SEO
inurl:SEO inurl:
7-9 filetype:
Google filetype
filetype:pdf SEO
SEO pdf
66
SEOer Zac
51 filetype:
pdfdocxlspptrtfallall
Google HTMLPHP
filetype: PDF word
7-10 site:
site: SEO
67
SEOer Zac
site:chinamyhosting.com
chinamyhosting.com
52 site:
site:
site:blog.sina.com.cn
blog.sina.com.cn
site:sina.com.cn
sina.com.cn sina.com.cn blog.sina.com.cn
site: Google
68
SEOer Zac
7-11 link:
link: SEO url
link:chinamyhosting.com
chinamyhosting.com
53 link:
Google link: Google

link: link:
69
SEOer Zac
7-12 linkdomain:
linkdomain:
SEO
linkdomain:dunsh.org -site:dunsh.org
-site:dunsh.org
54 linkdomain:
7-13 related:
related: Google
related:dunsh.org
Google
70
SEOer Zac
55 related:
Google
7-14
71
SEOer Zac
inurl:gov
url gov SEO
.edu.cn
inurl:.edu.cn
SEO
inurl:.edu.cn intitle:
edu.cn
inurl:edu.cn/forum/*register
.edu.cn url forumregister
url links
inurl:links
links.html
url gov.cn links

allinurl:gov.cn+links
linkdomain:dunsh.org -linkdomain:chinamyhosting.com
72
SEOer Zac
SEO
SEO
1 SEO
1.1 SEO 1
1.2 SEO 2
1.3
6
2
14
2.1
15
15
2.2
2.3
17
2.3.1
17
20
2.3.2
2.3.3
21
21
2.3.4
2.3.5
22
2.3.6
22
2.3.7 One-box 22
2.3.8
23
2.3.9
23
2.3.10
23
2.4
24
2.4.1
24
27
2.4.2
2.4.3
31
2.5
35
2.5.1
36
2.5.2 HITS
36
73
SEOer Zac
2.5.3 TrustRank
37
2.5.4 Google PR 38
2.5.5 Hilltop
41
2.6
42
43
2.6.1
2.6.2
46
2.6.3
48
51
2.7
2.7.1
51
2.7.2
51
2.7.3
52
2.7.4 inurl: 53
2.7.5 inanchor: 54
2.7.6 intitle: 54
2.7.7 allintitle: 55
2.7.8 allinurl: 55
2.7.9 filetype: 56
2.7.10 site: 56
2.7.11 link: 57
2.7.12 linkdomain: 58
2.7.13 related: 58
59
2.7.14
3
60
3.1
60
3.1.1
60
3.1.2
61
61
3.1.3
3.1.4
61
3.1.5
62
3.2
62
3.2.1
62
3.2.2
63
3.2.3
63
3.2.4
63
3.2.5
63
3.3
64
3.3.1
64
3.3.2 intitle
65
74
SEOer Zac
3.3.3
65
3.3.4
65
3.3.5
66
3.3.6
66
3.4
67
67
3.4.1
3.4.2
68
3.4.3
68
69
3.4.4
3.4.5
70
3.5
71
71
3.5.1
3.5.2
72
3.5.3
72
72
3.5.4
73
3.5.5
3.5.6
73
3.5.7
74
3.5.8
74
75
3.6
3.6.1
75
75
3.6.2
3.6.3
76
3.6.4 -URL
77
77
3.7
77
3.7.1
3.7.2
78
3.7.3
79
3.8
80
3.8.1
80
81
3.8.2
3.8.3
81
3.9
81
3.9.1
82
3.9.2
82
3.9.3
85
3.10
86
3.10.1
86
75
SEOer Zac
3.10.2
86
3.10.3
87
3.11
89
3.11.1
89
3.11.2
91
92
3.11.3
3.12
93
3.12.1 robots
93
94
3.12.2
3.12.3
95
3.12.4
97
98
3.12.5
3.12.6
99
3.12.7
99
100
3.12.8 HTML
101
3.12.9
3.12.10
102
4
103
4.1
109
4.2
4.2.1 Flash 109
4.2.2 Session ID 110
4.2.3
110
4.2.4
110
4.2.5 URL 111
4.2.6 JavaScript
111
4.2.7
111
4.2.8 Cookies 111
4.3
112
4.3.1
112
4.3.2
113
4.4
114
4.5
115
4.6
116
4.6.1 robots
117
4.6.2 meta robots
118
4.7 nofollow
119
104
76
SEOer Zac
4.8 URL
121
4.8.1
121
4.8.2 URL 122
4.8.3 URL
122
4.9 URL
123
125
4.10
4.10.1
125
4.10.2
126
127
4.10.3
4.10.4 301
127
4.10.5 Canonical
129
130
4.11
4.11.1
130
4.11.2
132
132
4.11.3
133
4.12
4.12.1
134
4.12.2
134
4.13
135
135
4.13.1 HTML
4.13.2 XML
135
137
4.14
4.14.1
137
4.14.2
137
138
4.14.3
138
4.14.4
4.14.5
139
4.14.6
140
4.14.7
141
4.14.8 NoFollow 142
142
4.14.9
4.14.10
142
4.15 CMS
143
4.16 404
145
4.16.1 404
145
4.16.2 404
146
4.16.3 404
146
77
SEOer Zac
5
148
5.1
148
5.1.1
148
5.1.2
151
5.1.3
151
152
5.1.4
5.1.5
153
5.1.6
153
153
5.1.7
5.1.8
154
5.1.9
154
155
5.1.10
5.1.11 noodp
155
5.2
155
156
5.3
157
5.4
5.4.1
157
5.4.2 50100
157
5.4.3
158
158
5.4.4
5.4.5
158
158
5.4.6
5.4.7
159
5.5
160
160
5.6 ALT
161
5.7
5.8
162
5.9
162
5.10 W3C
162
5.11
163
163
5.12
5.13 Google
163
6
165
6.1
165
6.1.1
165
6.1.2
166
6.1.3
166
78
SEOer Zac
6.2 Google
167
6.3
169
6.4
170
6.5
173
6.5.1
173
174
6.5.2
6.5.3
174
6.6
175
176
6.6.1
6.6.2
176
6.6.3
176
176
6.6.4
6.6.5
177
6.6.6
177
177
6.6.7
177
6.6.8
6.7
178
6.7.1
178
6.7.2
179
180
6.7.3
6.8
180
181
6.8.1
6.8.2
181
6.8.3
182
182
6.8.4
183
6.8.5
6.8.6
184
6.9
185
6.9.1
186
6.9.2
187
198
6.9.3
6.10
199
6.11
207
6.12
6.13
210
7 SEO
7.1
212
209
212
79
SEOer Zac
7.1.1
212
7.1.2
212
7.1.3 SEO
213
7.2
213
7.2.1
213
214
7.2.2
7.2.3
215
7.2.4 SEO
216
216
7.3
7.3.1
216
7.3.2
219
220
7.3.3
7.3.4
220
7.4
220
221
7.4.1
223
7.4.2
7.4.3
224
7.5
230
7.5.1
230
231
7.5.2
7.5.3 URL
232
233
7.5.4
7.5.5
233
7.5.6
234
235
7.5.7
235
7.5.8
7.5.9
235
7.5.10
236
8 SEO
237
8.1
237
8.1.1
237
8.1.2
238
8.1.3 SEO
238
8.1.4 SEO
239
8.1.5
239
8.1.6
240
8.2 SEO
241
80
SEOer Zac
8.2.1 Hidden Text
241
8.2.2 Hidden Links
241
8.2.3 Link Spam
242
8.2.4 Paid Links
243
8.2.5 Link Farm
244
245
8.2.6 Bad Neighborhood
8.2.7 Cloaking, Cloaked Page
245
8.2.8 PR PR Hijacking
246
247
8.2.9 Doorway Pages, Bridge Pages
8.2.10
247
8.2.11 Bait and Switch
248
248
8.2.12 Keyword Stuffing
8.2.13
249
8.2.14
249
250
8.3
250
8.3.1
8.3.2
252
8.3.3
253
8.3.4
253
254
8.3.5
8.4
255
9 SEO
258
9.1
258
258
9.1.1
9.1.2
260
9.1.3
260
9.1.4
261
9.1.5
261
9.1.6
262
9.2
263
9.3
264
9.4
265
9.5
265
9.5.1
266
9.5.2
266
9.5.3
267
9.6 SEO 267
81
SEOer Zac
9.6.1
268
9.6.2
268
9.6.3
268
9.6.4
268
9.6.5
269
269
9.6.6
9.6.7
269
9.6.8
269
270
9.6.9
9.6.10
270
9.6.11
270
9.7 SEO 270
9.7.1 IP
270
9.7.2
271
271
9.7.3
271
9.7.4
9.7.5 URL
271
9.8
272
9.8.1
272
9.8.2 SEO 272
9.9
273
273
9.9.1
9.9.2
274
9.9.3
274
275
9.10
276
9.10.1
9.10.2
276
9.10.3
9.10.4
277
9.11
277
278
9.12 SEO
9.12.1
278
9.12.2 SEO
279
9.12.3
279
9.13
280
9.13.1 SEO
281
9.13.2 Google
281
9.13.3
282
277
82
SEOer Zac
9.14
282
9.14.1 CMS
9.14.2 URL 283
9.14.3
283
9.15 Google Dance 283
9.15.1 Google Dance 283
9.15.2 Google Dance 284
284
9.15.3 Google
9.16 Google
285
9.16.1
285
9.16.2
286
286
9.16.3
9.17
287
287
9.17.1
9.17.2 SEO
282
288
10 SEO
289
289
10.1
10.1.1
290
10.1.2
10.1.3
290
10.2
291
291
10.2.1
10.2.2
291
292
10.2.3
10.3 SEO
292
10.3.1 SEO 292
10.3.2 SEO 294
10.4 SEO
295
10.4.1
295
10.4.2
295
10.4.3
295
10.4.4 SEO
296
10.5
296
10.6 95%
10.7
297
10.8 SEO
298
10.8.1 SEO
298
289
297
83
SEOer Zac
10.8.2
299
10.9 SEO
300
10.9.1 SEO
300
10.9.2
300
10.9.3 SEO
300
301
10.10 SEO
10.11 SEO
302
10.12 SEO
302
303
10.13
10.13.1 SEO
303
10.13.2 SEO
304
304
10.13.3
10.14
305
11 SEO
307
11.1 Xenu 308
11.2 Alexa 310
11.3
313
11.4
316
318
11.5
11.6 Google Adwords
319
11.7
322
11.8 Google
324
11.9 Google
326
11.10
327
328
11.11 W3C
11.12
329
11.13 SEO Link Analysis 331
11.14
332
11.15 IP
332
11.16 Google
333
11.17
335
11.18 Google
336
11.19 Google Sets 337
11.20
338
11.21 SEO for Firefox 338
11.22 SEO
340
11.23 Search Status
342
84
SEOer Zac
11.24
11.25
11.26
11.27
11.28
11.29
11.30
11.31
11.32
11.33
SeoQuake
343
346
SEOmoz
349
Backlink Watch 353
TouchGraph 354
Quintura 354
Google Ad Planner 355
Majestic SEO 355
362
348
12 SEO
366
366
12.1 SEO
368
12.2 SEO
12.3 SEO
370
372
12.4
12.5
374
12.6
375
377
12.7
378
12.8
13
380
13.1 Google 2009 380
13.1.1
382
383
13.1.2
13.1.3
384
13.1.4
385
386
13.1.5
13.1.6
388
13.1.7
388
13.1.8
389
13.1.9
391
13.1.10
391
13.1.11 SEO
392
13.1.12
393
13.2 2010 396
13.2.1
396
13.2.2
398
85
SEOer Zac
13.2.3
13.2.4
13.2.5
13.2.6
13.2.7
13.2.8
13.2.9
398
399
399
400
401
401
403
14 SEO
407
14.1
408
14.1.1
408
409
14.1.2
14.1.3 Alexa
410
411
14.1.4 Google
412
14.1.5
14.1.6
413
14.2
414
14.2.1
414
415
14.2.2
14.2.3
415
416
14.2.4
14.2.5 QQ
418
14.2.6
418
14.2.7
420
425
14.2.8
14.3
429
14.3.1
430
14.3.2 Google PR
430
14.3.3
430
14.3.4
432
14.3.5 QQ
433
14.3.6
433
14.3.7 Google
443
14.4
450
14.4.1
450
14.4.2
455
14.4.3
460
14.4.4
460
86
SEOer Zac
14.4.5
465
14.4.6
466
14.5
467
14.5.1
471
14.5.2
482
484
14.5.3
14.5.4
486
14.5.5
490
14.5.6
14.5.7
491
14.5.8
491
492
14.6
A SEO
487
495
511
87
SEOer Zac

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SEOer www.zaccode.

HTML Title Tag

Mozilla/5.0 (compatible; Yahoo! Slurp/3.0; http://help.yahoo.com/help/us/ysearch/slurp)

Mozilla/5.0 (compatible; Googlebot/2.1; +http://www.google.com/bot.html) Google

Hilltop 2003 Hilltop

Google enquiro.com MSN

2009 Google enquiro.com

2006 8 AOL 2006 3 1

2007 4 enquiro.com google.cn 50 18-25

google.com google.cn Google

Google link: Google

url gov.cn links

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