PLATFORM

Get Noticed in a Noisy World Michael Hyatt

Introduction • The reality: • You are on stage. • That stage is very crowded: ✓ Fact: More than 164 million blogs. ✓ Fact: More than 1.5 million books published last year. ✓ Fact: Thousands of radio and television shows. ✓ Fact: Millions of videos. • That’s why you need a platform. • The benefits: 1. It provides visibility. 2. It provides control. 3. It provides options. • The opportunity: 1. It used to be you had to get past the gate-keepers. 2. Now you can enjoy direct access. 3. You can finally get noticed.
@MichaelHyatt “More video uploaded to YouTube in the last 60 days than the 3 major networks produced in TV’s first 60 years.” @ShakespeareSays

“All the world is a stage.”

© 2013, Michael Hyatt. All rights reserved.

Platform: Get Noticed in a Noisy World

The Platform Framework

You can build a powerful, personal platform by taking just five steps:

1. Step #1: Start with WOW. a. Understand the power of word-of-mouth. In today’s environment:
“Great marketing only makes a bad product fail faster.”

1) Everyone has a megaphone. 2) Everyone is connected to everyone else.

@David_Ogilvy

b. Exceed your customer’s expectations. When people encounter your product, they have one of three experiences: 1) Disappointment 2) Satisfaction 3) Wow c. Ship it!
“Perfectionism is the mother of procrastination!”

2. Step #2: Prepare to launch. a. Accept personal responsibility for the outcome. b. Write down specific goals. c. Assemble your pit crew.

@MichaelHyatt

3. Step #3: Build your home base.

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Michael Hyatt

a. Understand the framework. 1) Home base 2) Embassies 3) Outposts b. Pick your medium. • Option #1: Blog • Option #2: Podcast • Option #3: Vlog c. Be patient. Here’s how my blog traffic grew:

“Content is the new marketing.”

Anonymous

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Platform: Get Noticed in a Noisy World

4. Step #4: Expand your reach. a. Kiss marketing goodbye. At least the kind that is impersonal, irrelevant, and unanticipated. b. Share your passion.
“What if marketing was just about sharing?”

c. Establish your embassies. d. Get them to subscribe. Three Tactics: 1) Tactic #1: Make your sign-up form highly visible. 2) Tactic #2: Offer an incentive for subscribing. 3) Tactic #3: Design a branded e-mail template.

@MichaelHyatt

5. Step #5: Engage your tribe. a. Understand the concept. You have a tribe when you have a group of people who share three characteristics: 1) Characteristic #1: They share your passion. 2) Characteristic #2: They are willing to follow your leadership. 3) Characteristic #2: They have a way of communicating with one another.
“People lose their way when they lose their why.”

Examples include: • Dave Ramsey fans • Apple customers

@GailHyatt

• Harley Davidson enthusiasts

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Michael Hyatt

b. Start a conversation. • You cannot build a tribe by delivering a monologue. • No, you build a tribe by leading a conversation. c. Be generous!

“Generosity is a brilliant marketing strategy in the new economy.”

@MichaelHyatt

Conclusion • The key to building a platform is to face your fear and start! • What would a platform make possible? ✓ For you? ✓ For your business? ✓ For your future? • You’re here today for a reason. ✓ This is your time. ✓ Build your platform. ✓ Step up on stage. • We’re counting on you!
@MichaelHyatt

“The key to building a platform is to face your fear and START!”

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