Written Communication-Objectives, Forms, Merits, Limitations and Essentials/Principles.

Meanings of Written Communication:
Written communication has great significance in today’s business world. It is an innovative activity of the mind. Effective written communication is essential for preparing worthy promotional materials for business development. Speech came before writing. But writing is more unique and formal than speech. Effective writing involves careful choice of words, their organization in correct order in sentences formation as well as cohesive composition of sentences. Also, writing is more valid and reliable than speech. But while speech is spontaneous, writing causes delay and takes time as feedback is not immediate.

Objectives of Written Communication:
The overall objective is to develop students’ written expression of thought and provide learners opportunities to explore ideas and to build connections between content areas. Written communication objectives for students completing the general education program are: *) Demonstrate the capacity to use various writing forms, (for example, in-class responses, journals, notebooks, reports, argumentative essays, research papers, and others) to achieve the specific purposes of the course. *) Exemplify ethical writing practices (i.e., avoid plagiarism, use of an appropriate citation style) in all forms of written communication. *) Demonstrate the capacity to effectively integrate multiple sources (primary and secondary, electronic and print) into the writing assignments of the course. *) Demonstrate improvements in written expression of thought by utilizing various techniques (such as peer review, multiple drafts or revisions of assignments after receiving feedback).

Forms of Written Communication:
Written Communication is the most common form of communication being used in business. So, it is considered core among business skills. *) Memos, reports, bulletins, job descriptions, employee manuals, and electronic mail are the types of written communication used for internal communication. *) For communicating with external environment in writing, electronic mail, Internet Web sites, letters, proposals, telegrams, faxes, postcards, contracts, advertisements, brochures, and news releases are used

*) Legal defenses can depend upon written communication as it provides valid records. *) Also. *) Effective written communication develops and enhances an organization’s image. *) It is a permanent means of communication. *) Written communication is time-consuming as the feedback is not immediate. if the receivers of the written message are separated by distance and if they need to clear their doubts. it is useful where record maintenance is required. Poor writing skills and quality have a negative impact on organization’s reputation. policies and rules for running of an organization. The encoding and sending of message takes time.Merits of Written Communication: *) Written communication helps in laying down apparent principles. the response is not spontaneous. It costs huge in terms of stationery and the manpower employed in writing/typing and delivering letters. . Limitations of Written Communication: *) Written communication does not save upon the costs. *) Too much paper work and e-mails burden is involved. it is impossible to fix and delegate responsibilities on the grounds of speech as it can be taken back by the speaker or he may refuse to acknowledge. *) Written communication is more precise and explicit. While in case of oral communication. Thus. *) Effective written communication requires great skills and competencies in language and vocabulary use. *) It provides ready records and references. *) It assists in proper delegation of responsibilities.

Wrong information not only disturbs the effectiveness of writing but also adversely affect the goodwill of the firm. By emphasizing reader’s interest and selecting right words creates courtesy. That is. 3. Correct: A concise and complete but wrong message is meaningless.Principles of Written Communications: Winston Churchill said. The message should be short and complete. For effective writing we should not only use familiar words but also need to realize the understanding level of the reader. correct. Generally short and clear words communicate better. There are different principles of effective writing but communication experts think that in any types of writing readers’ interests should be emphasized by the writer. Thus the given message must be authentic and grammatically. and big men use little words”. Complete: The message should be short. In case of writing we should follow the instruction of this big man. “Little men use big words. . Clear: The basic principles of effective writing are the message should be presented ‘clearly’. Unnecessary words and long sentences interrupt reader’s attention and failed to achieve the goal. 4. Courteous: Last but not the least tool for effective writing is ‘courtesy’. There are 5 C’s of effective writing 1. 5. all the required information must be provided by the writer. 2. but in the same time it should be complete.Message should be easily understandable by the reader. Courteous tone in the writing not only serves the specific purpose but also boost up the image of the organization. Concise: Irrelevant and unnecessary words should be eliminated.