PROJECT REPORT ON STUDING MARKETING STRATEGY OF SAR KONNECT ELECTRA PRIVATE LIMITED

AT

SAR KONNECT ELECTRA PRIVATE LIMITED, IGATPURI

BY MEGHA GUPTA

UNDER THE GUIDENCE OF PROF. AMOL SHINDE.

SUBMITTED TO

INDIRA COLLEGE OF COMMERCE AND SCIENCE BACHELOR OF BUSINESS MANAGEMENT (INTERNATIONAL BUSINESS) (2010-2013)

DECLARATION I declare that the project entitled marketing strategy of Sar Konnect Electra Private Limited in Igatpuri is a record of independent research work carried out by me in academic year 2012-2013 under the table guidance of my project guide Prof. AMOL SHINDE. I also declare that the project is the result of my effort and has not been submitted to any other university or institution for the award of any degree, or personal favor whatsoever. All the details and analysis provided in the report hold true to best of my knowledge.

Place: Pune Date: Megha Gupta

ACKNOWLEDGEMENT

The two months of internship has been a great learning experience for me as I had a firsthand experience in the domain of Market Research during this period.

I would like to thank Mr. Mrigank Rai

(HR), Sar Konnect Electra Private

Limited in Igatpuri. for providing me the opportunity to undergo summer internship in his guidance. I am grateful to various personnel at the organization who were my mentors and who guided me through the entire internship programme under various assignments. Without their support and encouragement, it would not have been possible for me to understand the nitty-gritty of the business structure of the organization and the industry as a whole. It has been a privilege to work with such an experienced and dynamic team under whom, invaluable knowledge was shared with me.

I would like to express my sincere gratitude to Mr. Sandeep Joshi (DIRECTOR) and Prof. AMOL SHINDE Project Guide, for providing me with the concepts and constant guidance during the project.

Megha Gupta

EXECUTIVE SUMMARY

Project Title

: Marketing Strategy of Sar Konnect Electra Pvt. Ltd. in Igatpuri.

Industry Company Products

: Indian Electrical industry : Sar Konnect Pvt. Ltd. : Advertising Design Services, Advertising Printing Services, Aluminums Lugs, Bus Bar LT Capacitors, PVC Channels, Real Time Switches, Solar Blinkers, Traffic Signal Controllers, and Copper Lugs.

Place Objective

: Igatpuri. Dist. Nasik (Maharashtra) :

To know advertising media effectiveness behind sales of copper and Aluminum Lugs. To know consumer perception about price of copper and Aluminum Lugs. To evaluated major competitors of copper and Aluminum Lugs. To find out the consumption level of copper and Aluminum Lugs of different size. Research Methodology Research design

: : It is a descriptive type of project.

Research approaches : Survey method Research instrument : Personal Interview of Consumers and Individual Retailers Research period : 8 weeks

Sampling design Sample Universe : Consumers and Individual Retailer in Igatpuri Dist. Nasik (Maharashtra) Sample unit Sample size Sample techniques : Consumers and Individual Retailers : Consumers-100 and Individual Retailers-80 : Convenience sampling

 Method of data collection Primary data Secondary data

: : : Structured questionnaire books, internet etc.

Major findings :

Television is a most effective media of advertising. Copper and Aluminum tubs is the big competitors of copper and Aluminum Lugs. 70% of respondents happy of price of copper and Aluminum Lugs. 53% consumers of copper and Aluminum Lugs are of age group 25-35. 69% the total sales of the product Electrical and Hardware Shops. Maximum 36% sales of copper and Aluminum Lugs comes for Connectors.

Conclusions :

Advertising plays vital role in selling of copper and Aluminum Lugs. Mars and Zeta is the nearest competitors of SAR. Mars has better distribution network than SAR.

Suggestion : It should focus on advertising and promotional activities. It should care small outlet too. All the area should be covered by distribution channel. It should provide some extra scheme for the retailer

 Limitations : Time constraint: the study was done in very little time just in two months, so it was very hard to cover all the parts. Wide geographical area: the geographical area which I have covered for my study is a small part of the consumers and individual retailer and wholesaler in Nasik District.

CONTENTS

CHAPTER NO. CHAPTER 1 CHAPTER 2 CHAPTER 3 CHAPTER 4 CHAPTER 5 CHAPTER 6 CHAPTER 7 CHAPTER 8 CHAPTER 9

CHAPTER TITLE INTRODUCTION INDUSTRY PROFILE COMPANY AND PRODUCT PROFILE OBJECTIVES AND SCOPE RESEARCH METHODOLOGY DATA ANALYSIS AND INTERPRETATION OBSERVATIONS AND FINDINGS CONCLUSION AND SWOT ANALYSIS SUGGESTIONS REFERENCE ANNEXURE

PAGE NO. 12 39 10 37 38 39 40 46 47 52 53 54 55 58 59 60 61 62 63 67

LIST OF TABLE Serial no. Table no. Title Page no.

I.

1.1

FACT SHEET

II.

7.1

SECTOR WISE PREFERENCE

45

III.

7.2

MAJOR TYPE OF COMPANY

50

IV.

7.3

REGIONAL SALE

51

LIST OF GRAPHS

Serial no.

Graph no.

Title

Page no.

I.

7.1

SECTOR WISE PREFERENCE

46

II.

7.2

MAJOR TYPE OF COMPANY

51

III.

7.3

REGIONAL SALE

52