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MIKE MCLACHLAN

San Pedro, CA 90732 (310) 462-1798 mikesmclachlan@gmail.com www.linkedin.com/in/mikesmclachlan/

SALES EXECUTIVE
Driven, qualified Sales Executive with 20+ years of progressive experience increasing company performance and profitability through focused sales management. Exceptional technology aptitude, combined with a proven ability to drive marketing strategy, develop talent, deliver sales growth, form strategic partnerships, and successfully execute complex projects. Skilled at implementing processes that improve efficiency. Accomplished in all areas of marketing with a keen ability to identify, build, and maintain business relationships. AREAS OF EXPERTISE Strategic & Tactical Planning New Business Development Negotiations Lead Generation Channel Support Market Research Organizational Roadmaps Budgeting & Forecasting Talent Management Market Trends Competitive Analysis Sales Leadership Training Oral & Written Communications PROFESSIONAL EXPERIENCE FEMA ELECTRONICS, Fountain Valley, CA Sales Manager, 2012-2013 Implemented the overall sales process for a region of 7 states including lead generation, identifying customer needs, negotiating pricing and closing strategies. Tactical changes resulted in acceleration of overall business marketing capability, including improving sales through the distribution channel. Key Accomplishments: Increased design wins by 30% over the first six months of employment. Collaborated with representatives and distribution product managers to generate new sales and marketing initiatives that led to increased opportunities. Exceeded customers needs and expectations through effective communication and superior customer service. NU HORIZONS ELECTRONICS, Regional Sales Manager, 2011-2012 Achieved regional sales operational objectives by providing competitive analysis, recommendations for account penetration and supplier growth in the territory. Undertakings included developing budgets, providing technical support to customers, conducting product trainings for sales team, preparing and completing action plans, identifying trends, and determining regional sales system improvements. Key Accomplishments: Maintained and expanded customer base by managing regional sales representatives, building and maintaining rapport with key customers, identifying new customer opportunities. Analyzed specific markets to expand customer base, which increased sales by 15%. Grew new and existing client accounts in the region by 65% in the first year. WPG AMERICAS/DYNAMIC IMAGE TECHNOLOGIES, Irvine, CA Regional Sales Manager, 2007-2011 Responsible for overseeing high level accounts which generated over $5.6M in sales, as well as developing positive relationships with suppliers and generating new opportunities. Determined priorities, set goals, and executed strategic planning regarding research, competitive intelligence, and technical requirements.

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WPG AMERICAS/DYNAMIC IMAGE TECHNOLOGIES (continued) Key Accomplishments: Developed strong relationships with suppliers and their representatives, generating new opportunities and increasing sales revenue by 20%. Met regional sales financial objectives by forecasting requirements, preparing an annual budget, scheduling expenditures, analyzing variances, initiating corrective actions. ALL AMERICAN, Cypress, CA Sales Manager, 2005-2007 Established sales objectives by creating a sales plan and quota for assigned regions in support of organizational objectives. Implemented supplier promotions by training, tracking, and initiating quarterly reviews with customers and supplier. Key Accomplishments: Provided exceptional technical support to 12 sales branches and increased sales within those branches by 40% within the first year. Formulated and implemented a 60-, 90-, and 120-day promotion which increased the mind share of the sales team resulting in a 15% increase in sales over 6 months. SEIKO INSTRUMENTS, Torrance, CA Director of Marketing, 1989-2005 Directed the efforts of the sales and marketing, communicated with the public relations staff and coordinated at the strategic and tactical levels, with senior and C-level management. Key Accomplishments: Generated key relationships with major cell phone OEM that cultivated display sales of $20M over a two-year period. Coordinated with overseas sales and factory on new product development and product introduction into the sales channels increasing company market share and sales revenue by 20%. EDUCATION California State University, Dominguez Hills, CA, Bachelor of Science, Business Administration PROFESSIONAL DEVELOPMENT Account Executive Sales, Strategic Sales Negotiations/Product Management, American Management Association, Dale Carnegie Active Member: Society for Information Displays, Display Technologies, LCD & LED Products, and Technology Sales & Service Representatives COMMUNITY SERVICE Team Manager, Los Angeles Junior Kings youth travel hockey team Advisory Board Member and Basketball Committee Chairman, Bogdanovich Park & Recreation Center Team Captain, American Cancer Society Relay for Life