Controlled Assessments

Homework check
Please have you Magazine Adverts on the desk in front of you ready to look at. With these also have your journal.

Assessment

Peer review of Magazine Adverts Using marking criteria

www and ebi

write a post it www - have they used conventions of an advert? ebi - how could they improve their work?

LO

Work to complete any and all outstanding Controlled Assessments Prepare for Exam and completion of Assignment 2b

Y = Final Version D=Draft N=Nothing submitted I=Incomplete
Name ABDUL RASOUL Noor ASGAR Sumana BUTLER Paige EL-LOUAH-AKPAN Malieca-Jade FERGUSON Mia GRANT Hana IBISHI Lejla MIAH Sadia REEVES Lucy SAMADI Souita SANGHERA Jasdeep THOMPSON Nicole WHEELER Chloe YOUNG Jade 1a D Y Y Y D Y Y Y Y Y Y Y D D 1b I Y Y N I Y Y Y I Y N Y I I 2a I Y Y Y Y Y Y Y Y Y Y Y Y I 2b

Assignment  1a   Noor  

Assignment  1b

Assignment  2a

Noor

Noor

Malieca   Mia  (dra4)   Chloe  (dra4)   Jade  (dra4)   Mia  (dra4)

Malieca

 

Lucy

 

Jasdeep

Jasdeep

Chloe

 

Jade

 Jade

Those in catch-up

Complete as many of the outstanding controlled assessments as you can. If you do not complete you must complete by Tuesday

Preparation for Exam
Using the brief you are to continue planning your Advertising Campaign Tasks: prepare a presentation of your campaign including: your idea for a 30sec TV advert - in 1 or 2 paragraphs storyboard this advert using storyboard paper your magazine advert (which you did for HW)

Watch

http://youtu.be/r5iaTRqIafU

Unilever  is  looking  to  launch  a  new  range  of  toiletries  for  the  modern  Bri7sh  girl  or  boy,   woman  or  man.  However,  instead  of  this  product  being  researched  and  created  in  house  and   marketed  using  our  usual  well  established  product  development  and  marke7ng  teams  we   have  instead  decided  to  open  the  process  up  to  the  general  public  through  a  compe77on. We  want  you  to  create  a  new  brand  for  Unilever:  A  brand  which  will  have  appeal  to  a   specific  target  audience;    a  brand  which  will  be  both  unique  and  recognisable. To  help  market  this  product  we  want  from  you  an  adverIsing  campaign  for  your  new  brand.   This  should  in  include:

your  descrip7on  of  the  product  explaining:
o o o

how  it  is  aimed  at  the  target  audience how  you  intend  to  represent  people,  places  and  the  brand  itself why  your  Brand  might  be  the  next  Lynx  or  Dove  or  Impulse

• •

Your  idea  for  a  30  sec  TV  advert Your  idea  for  a  one  page  magazine  advert

You  may  choose  your  target  audience  from  the  following  groups.
• • •

Girls  or  boys  –  aged  13-­‐18 Women  or  men  –  aged  18-­‐30 Women  or  men  –  aged  30+

HW
Complete your presentation ready for Tuesday’s lesson If your were in catch-up today - prepare your presentation for Tuesday

You may use Prezi, Powerpoint or something similar BUT you don’t have to. You DO have to be prepared to present your ideas and evaluate each others

Plenary

What skills will be important for you to show on Tuesday? Discuss with a neighbour and write on a post-it Post these on the wall

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